HEADLINES
- Dec 06, 2019
Gartner Reveals Marketing Predictions to Guide Marketers Through Uncertain Times Ahead
By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner, Inc. In fact, 27% of marketers believe data is the key obstacle to ...
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leadership talk
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Sanil Jain, Co-Founder, CupShup "Customers today prefer brands that are environment friendly. The paper cups eliminated plastic cups and provided a recyclable alternative. Also, we have partnered with two of the largest paper manufacturers in India to endure that we get only high-quality food-grade cups which our customers prefer, and this has helped us access many new offices. No brand would like to see the cups with its branding being littered on the sides of the road. For this, we decided to supply garbage… Read more...
OPINIONS
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A step by step handbook to creating a distinct brand identity
"Branding is what people say about you when you're not in the room." Jeff Bezos, Founder, CEO, and President, Amazon Inc. Indeed, branding is the art and science of creating the loyalists, who will not only swear by the brand but will take its narrative forward. The first step to create the pool of such loyalists is to establish a brand identity. An identity that is unmissable, unambiguous and has immediate connect with the audience. Here are the four steps on the journey to create a brand identity: - 1. Identify your target audience and your space in the market… Read more...