HEADLINES
- Jul 23, 2017
Flipkart surprises them with the latest exclusive smartphones that are blockbusters on Flipkart today Flipkart is going back to its first few customers of mobile phones from several years ago, to thank them for their support by presenting them a phone as a gesture of gratitude. The initiative to acknowledge early mobiles customers will ...
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TOP STORIES
- Jul 18, 2017
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We all know that brands become iconic by addressing a societal tension, so perhaps it is not surprising that the controversy swirling around President Trump and his actions should attract the attention of marketers. Whether that is a good thing, or not, depends on the brand and its target audience.
Politics is stirring up strong emotions and we all know that brands need to appeal to the emotions. But as this is less an inherent tension and more a gaping ...
- Jul 16, 2017
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A new online store puts private labels in the spotlight.
What do you get when you cross the online dollar store with an upscale private label brand? That’s what new online store Brandless aims to find out.
Launching this week, Brandless aims to disrupt the consumer packaged goods (CPG) industry. Each product costs just $3, with more than 200 options across food, beauty, personal care and home goods. Most products tout their millennial-friendly values: ...
- Jul 12, 2017
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Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing Campaigns Too Few Investing in the Tools, Processes and Teams Needed to Improve On-time Delivery of High-Quality Creative Tailored to Global and Local Audiences Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their ...
- Jul 10, 2017
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Utilize basic marketing principles to reach Snapchat audiences.
Mondelez’s Sour Patch Kids won PR buzz and marketing success with its Sour then Sweet Pranks Snapchat campaign in 2014. The brand took advantage of Snapchat’s easy and fun communication style to connect with their target audience by engaging social media influencer Logan Paul and ultimately delivered 6.8 millions impressions over the course of the week-long campaign. The Sour Patch Kids ...
- Jul 05, 2017
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We are all already a part of social media, we are on it right now – we think, we blink, we smile, we live in cardboard boxes, one connected to the other, the other to many; some demand attention, some knock on your door and some view you through the glass window – others keep you distracted from what really matters: People! The variety and evolving stand-alone and built-in social media services introduces a challenge of definition.The terminology is often ...
- Jul 04, 2017
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Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how you’re doing against agreed budgets
1. Who do you want to get to?
Target audiences – who do you really want and need to get to? Sounds quite simple, but you’d be surprised how many still get this part wrong.Why? Mainly because there’s an automatic assumption that we need to target anyone and everyone who could possibly be interested ...
What to read next
Erik DuPlessis sent me a link to this post titled 'The Wisdom of Taxi Drivers' by Damon Stapleton. Thank you, Erik, like you said, “very, very good”. Why? Because it reminds us that the power of stories lies in being interesting, specific and human. It reminds us that we need to keep people – the target audience if you must – at the heart of the creative development process.
Stapleton tells the story of a New York taxi driver who sums up the difference between New York and Los Angeles as,
“New York is theatre. LA is TV. Yes, sir.”
Succinct, readily appreciated and based in truth, the description is still memorable to Stapleton 20 years later (and I would argue still just as applicable). So if a taxi driver can come up with something this good, why are brands struggling to create
As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis.
Zenith now handles the business in 26 countries, which includes India. Lactalis is a global leader within the dairy industry and is present across all the dairy categories of this market. The Group is the number one cheese manufacturer in the world, and the European leader within the milk consumption, butter and cream markets. It is also a major player in the chilled dairy and dairy ingredients categories, as well as the foodservice industry, and a growing player within clinical and infant nutrition markets.
“We are pleased to have won the business of Lactalis, a renowned global name in dairy products,” says Tanmay Mohanty, Group CEO, Zenith India, “The company shares our values,
Jose will lead the agency’s Digital Design and Build vertical Indigo Consulting, Leo Burnett India’s full-service digital agency, has appointed Jose Leon as President to lead its Digital Design and Build vertical. Jose comes in from Adobe, where he was responsible for the Digital Marketing business across multiple domains in BFSI, Retail, Education, Automotive, among others, in collaboration with digital agencies. Digital Design and Build typically comprises consulting to implementation, and continous innovation of clients’ large scale digital transformative projects. In his new mandate, Jose will have the advantage of the Strategy, Technology, Project Management, Delivery and Operations functions reporting directly to him, across the agency’s Mumbai and Delhi offices. He will report to
Joseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has decided to move on from the agency network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client management and Leadership roles locally, regionally and globally, he now plans to pursue what he calls “his big dream”. Alex Leikikh, Global CEO, MullenLowe Group, said, “Joe has made such a huge contribution to the MullenLowe Group network during his 26 years within the organisation that it really is with a heavy heart that we say goodbye to him. During his recent tenure, Joe has led MullenLowe Lintas Group to huge success within India, across the
WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use of Tech category for its Media Awards 2017, an international competition rewarding communications planning which has made a positive impact on business results for brands around the world.
The Use of Tech category awards communications that have effectively used or combined emerging platforms or technology in the media mix to help address a specific business problem.
The jury, made up of senior executives from brands, agencies and tech-inspired businesses will be chaired by Kristi Argyilan, Senior Vice President, Media and Guest Engagement at Target, where she is responsible for leading and integrating Target's paid, earned, owned and shared media initiatives.
The
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leadership talk
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Mukundu Kumaran, Founder and CEO C1X
“It is important to understand that in today’s complex and proliferated World Wide Web, getting to the right audience at the right time becomes the most important aspect .That is when you can claim to reach out to an audience when they are receptive. This whole process actually looks easy but complicated technically given you have multiple stakeholders within your stack, your publisher partners, your advertiser partners, your large DSP partners, ATDs etc; all of the mentioned have to be… Read more...
OPINIONS
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Radio in the Digital Age
The radio industry is a very small part of the broadcasting universe. At 2300 odd crores of rupees, we comprise of about 5% of the broadcasting sector in India. Although the reach and impact of radio in India includes the public service broadcaster and community radio when I say ‘radio’; it is considerably greater than its rupee value. Its modest market share is probably the reason why the path to digitization of radio is so poorly defined. Radio should be as much a part of our master plan for the ‘Digital India Vision 2020’. It talks about digital infrastructure as… Read more...
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