HEADLINES

Post by Editor
- Jul 18, 2019
We live in an era where content is king, and consumers identify with messaging that is truly inspirational in a real way. Radio is a platform that gives voice to some of the most creative and understated facts of life, connecting the dots for common man daily but often we end up giving less credit to people who drive this industry, ...

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Post by MediAvataar's News Desk
- Jul 16, 2019
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Whether you’re new to Facebook or have been using it for years, you should be able to easily understand and adjust how your information influences the ads you see. That’s why we introduced tools like “Why am I seeing this ad?” and Ad Preferences over four years ago — to provide greater transparency and control. We made updates to these tools recently, but we heard feedback from people that they can still be hard to understand and difficult to navigate. ...
Post by Editor
- Jul 12, 2019
- 0
Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been easy. However today, with the growth of online research, gathering daily customer insight is just a few clicks away. YouGov’s flagship brand tracker, BrandIndex, is the only daily online brand tracking tool, interviewing over 300 people a day about brands in India for the past four years. Here, our Global CEO of ...
Post by Editor
- Jul 07, 2019
- 0
A paradigm shift in adulthood uncoupled. Introducing The Single Age. Individualism is on the rise, bringing with it a new set of values. In an age defined less and less by traditionalism and more by self-expression, independence and authenticity, singledom is a natural evolution alongside job hopping, coliving, sexual openness, digital connection and a nomadic workforce. With this shift, outdated assumptions of singlehood are being challenged by an ...
Post by MediAvataar's News Desk
- Jun 25, 2019
- 0
Ahead of the upcoming union budget, finance minister Nirmala Sitharaman asked Indian citizens via social media to share their suggestions on areas that need the government’s attention. She received a flood of opinions on various areas of interest. When asked about their level of agreement on the ideas presented to the Finance Minister, YouGov survey reveals that majority of the surveyed respondents (80%) agree with the idea that ‘lower interest rates on ...
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Ebro India, the Indian arm of the Spanish food major, has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of Publicis India. The agency has been mandated to create and execute forward-thinking communication for the food major in India. To begin with, it would work towards evolving a robust communication strategy for its leading pasta brand, Panzani. The brand would be launching several products under the Panzani umbrella in India. Ebro Foods is the world's largest trader/miller of rice and the second biggest producer of pasta. Headquartered in Spain, it has commercial and industrial presence in more than 80 countries in Europe, America, Asia and Africa through its network of subsidiaries
Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as National Creative Director for Havas Creative, effective immediately. In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative with a focus on further cementing the creative value proposition across all Havas Group India disciplines - creative, media, health, digital and design. He will report to Bobby Pawar, Chairman and Chief Creative Officer Havas Group India. Siwach joins Havas Group India from McCann Delhi, where he was the Executive Creative Director. He has over two decades of experience across agencies such as McCann, DDB Mudra, Contract and brands like Coke, Nestle, Nokia, Reebok to name just a few.
Mindshare, the media agency network and part of WPP, recently got awarded ‘Media Network of the Year’ at one of the most coveted festival of creativity, Cannes Lions 2019. The agency won a Silver in the Media Lions category for HUL Lifebuoy’s ‘Infection Alert System’ and a Bronze in the Creative Data Lions category for the same campaign. 79% of rural consumers use the basic ‘Feature Phone’ which has no internet connectivity. This medium has 6 times higher reach than any other medium in rural areas. The solution was to create a data-led Infection Alert System that would act as a lighthouse to alert the rural consumers when they were most vulnerable to fatal diseases. This was done by leveraging data and the reach of mobile phones in traditionally media dark geographies. Over 64
The agency leads by a distance scoring 33 points in the tally Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has taken a lion’s share in India’s awards tally at Cannes Lions 2019. With 17 shortlists, 1 Silver and 5 Bronze Lions in its kitty, the agency has scored 33 points and has become the most successful agency from India at the international festival of creativity. Dentsu Webchutney’s winning trinity at Cannes was led by its rib-tickling innovation campaign for Swiggy- ‘Voice of Hunger’ that ruled Instagram for an entire fortnight (1 Silver and 2 Bronzes across Direct, Social & Influencer and Mobile). It was ably backed by Flipkart’s Hagglebot: a technology breakthrough launched during 2018’s Big Billion Days (2 Bronzes in Brand
One of the most anticipated shortlists is announced. After 3 weeks of intense judging in 10 capital cities with some of the world's most esteemed creatives, the Gerety Awards is proud to announce its shortlist. Launched this January, The Gerety Awards is challenging the status quo of the awards circuit through its jury. Co-Founder Lucía Ongay said “The executive judging sessions were riveting and without doubt this shortlist will set a benchmark for all other award shows this year. We were excited to see what our jury would pick and how it will compare with other industry events. 80% of all global purchasing decisions are made by women so you would hope that advertising always has these most powerful consumers in mind.” Entries from more than 30 countries competed for the first
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