17 September 2019 12:30

HEADLINES

Post by Editor
- Sep 16, 2019
Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the Marketing Communications mandate for the iconic stationary brand - Kokuyo Camlin. As part of the mandate, the agency will handle creative and brand strategy for Kokuyo Camlin. The account will be serviced from the agency’s Mumbai office. ...

Hide Main content block

TOP STORIES

Post by MediAvataar's News Desk
- Sep 16, 2019
- 0
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of 32% a year between 2013 and 2018, boosted by improvements in display sizes and quality ...
Post by Editor
- Sep 12, 2019
- 0
As marketing automation has become more mainstream, the barriers that businesses experience are also clearer. Expectations from marketing automation platforms have not matched reality. Prior to adoption, companies imagine marketing automation software to be out-of-box solutions that can completely overhaul their marketing with very little effort The reality is that marketing automation tools are not simple plug and play tools. You need to invest time ...
Post by MediAvataar's News Desk
- Sep 08, 2019
- 0
Gleeden, the leading dating site for extramarital relationships, have revealed which astrology sign is most likely to be unfaithful. The all women-run company analysed over 5.8 million site members globally to discover who was the most likely to cheat on their partner. Your partner is Sagittarius? Watch out… If you know your star signs, you will be unsurprised to find out that most Gleeden users were Sagittarius, with 16% of Gleeden members born under ...
  • ADVERTISING
  • MARKETING
  • PRINT
  • TV
  • RADIO
  • DIGITAL
  • MOBILE
  • OOH
  • EXPERIMENTAL ...
  • CINEMA
  • PR
Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the Marketing Communications mandate for the iconic stationary brand - Kokuyo Camlin. As part of the mandate, the agency will handle creative and brand strategy for Kokuyo Camlin. The account will be serviced from the agency’s Mumbai office. Commenting on the new business win, Simi Sabhaney, CEO, Dentsu India said, “There’s nothing more special than to work on a brand that’s been an intrinsic part of one’s growing up years. We are absolutely delighted with this win and look forward to creating some memorable work on Kokuyo Camlin.” Gaku Shinoda, COO, Dentsu India added, “We are very pleased that Kokuyo Camlin has chosen us to be their marketing communications partner. Kokuyo in Japan and Camlin
Mr. Partho Das Gupta elected as President – The Advertising Club The Advertising Club, the apex industry body that drives the category’s growth agenda today elected its Managing Committee for the current fiscal i.e. FY 2019-20 at the 65th Annual General Meeting. The new committee will be helmed by the leading industry thought leader and media industry stalwart Mr. Partho Das Gupta who has been elected as President– The Advertising Club. Under his able leadership, the newly elected committee is reposed with the responsibility of facilitating learning and development in the category and ensuring that the India Advertising industry continues to align to global best practices, innovate and garner global recognition. Commenting on his appointment, said Mr. Dasgupta said, “It is an honor to
The IPG Agency will lead 360-degree communication for the brand Reliance Smart today announced that it has awarded its creative mandate to FCB Ulka, following a multi-agency pitch. FCB Ulka will lead the creative mandate for Reliance Smart powered with 360-degree communication strategies across platforms as the brand charts its course for the next phase of growth. Reliance Smart, in an attempt to make themselves synonymous to every Indian consumer promises superstores serving the needs of today’s smart and value seeking customers. Reliance Smart offers an un-paralleled shopping experience for the at its stores across the country by offering fresh produce, bakery, dairy products, home and personal care products, general merchandise all at fabulous round the year discounts.
A Prime Mover in GREY's Dynamic International Growth Michael Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position. A thirty-year veteran of GREY group and having started his career in GREY India, Nirvik Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore. As COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's best-in-class offering and build its future-facing digital, social, shopper marketing and design practices. "For three decades, Nirvik has been a prime mover in Grey's
Recognized as a symbol of sisterhood, the highly anticipated annual campaign will run with the endeavor to make inclusive sindoor khela celebrations a part of tradition  Two years ago, The Times of India in a historical initiative reinterpreted a 400-year-old tradition with the award-winning campaign #NoConditionsApply – Sindoor Khela. Conceptualized to promote gender equity, the campaign calls attention to the issue of inclusion of women in celebrations and combats the discrimination that they face in terms of their caste, creed, marital status, sexual orientation etc. The campaign became India’s most awarded campaign of 2018 winning accolades Indian and International platforms. In its 3rd year, #NoConditionsApply – Sindoor Khela initiative aims to reach the corners of the nation and
  • 1
  • 2
  • 3
  • 4
  • 5
More in ADVERTISING

leadership talk

  • Samir Vora, Chief Marketing Officer, Dailyhunt Samir Vora, Chief Marketing Officer, Dailyhunt "With the content explosion today, we have only a window of opportunity of a few seconds to make an impact. If the audience does not relate to our messages at a personal and emotional level, they are most likely to forget your messages. Videos, ads and campaigns that we see going ‘viral’ all have the same trait- they connect with the audience emotionally. High production value, good camera work and acting are secondary. To build brand loyalists and ambassadors, we… Read more...

OPINIONS

  • Our Local Kirana Store-A Customer Experience Story

    Our Local Kirana Store-A Customer Experience Story My early childhood was filled with stories narrated by my grandfather. Tales of valour, magic and genies. Could I have thought that at the click of a button we can buy whatever we want delivered to doorstep? Well, no. To me, eCommerce is like a genie. Only thing, like a gateway to heaven, in this case there is a gateway of payment (not same though in essence) that needs to be crossed. Despite urbanization in India, it is quite clear that the unparalleled penetration of the Kirana stores in the hinterlands, as well as the inner-city neighbourhoods, means that they… Read more...

Videos

Powered By MAXIMESS

We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…