Integrated account includes creative, digital, media and PR To establish it as a B2C brand and widen its consumer base. DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax. Public Relations for MMTC-PAMP will be managed by FleishmanHillard. An industry leader in the B2B space, the forward looking communication strategy will help establish MMTC-PAMP as a B2C brand by setting up a digital ecosystem that provides a responsible, trustworthy gold and silver purchase journey to the end consumer. This plan will include a

To launch a rendition album of ‘Jai Raghu Nandan’ The brand launches an entire album with bhajan performances from ace Bollywood singers to entertain and satiate the devotional needs of listeners amidst the lockdown New Delhi, Aug 04 2020: Shemaroo Entertainment, India’s leading content powerhouse has partnered with talented singer Tochi Raina and other eminent Bollywood singers to launch bhajan renditions of classics like ‘Jai Raghu Nandan’, ‘Aisi Lagi Lagan’, ‘Raghupati Raghava Rajaram’ and ‘Mere Shyam’, amongst others. Tochi Raina has been a very prominent part of the Hindi music industry and is most known for his famous compositions like Kabira from Yeh Jawaani Hai Deewani and most recently Do Din Ka Ye Mela from Gulabo Sitabo. The album includes bhajan renditions from other

Enabling them to acknowledge the ones who make life easier with a 'Heart Felt Thank You note' In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalized Thank You, for each person who makes their lives easier each day. The print ad plays on the insight that everyone has their own unique heroes who make their lives smooth and easy but usually go unnoticed. The copy takes the reader through a typical day in their lives and the people in it - The maids and cooks who pack their dabba, the rickshaw wala who's a friend now and doesn't say no to them, the office admin staff who

The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda through curating engaging platforms like D-Code, Digital Review and Digital Debate Series amongst others. These ideas exchange platforms have inspired young professional minds and contributed to the learning curve of the category. The apex industry body is all set to elevate the learning experience with another landmark development initiative in partnership with India’s premiere educational institution MICA – School of Ideas that drives excellence in Management, Strategic Marketing, Creativity & Communication and Digital learning. The MOU signed recently by Mr. Partho Dasgupta on behalf of The Advertising Club and Dr. Preeti Shroff on behalf of