14 October 2019 16:40


Post by MediAvataar's News Desk
- Oct 14, 2019
The food delivery giant is the most positively talked about brand amongst young adults in the country Swiggy tops the 2019 YouGov NextGen Work of Mouth rankings in India. The food delivery giant is the most positively talked about brand amongst young Indian adults with a Word of mouth score of 79.6. YouGov’s daily brand tracking ...

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Post by MediAvataar's News Desk
- Oct 13, 2019
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Average nation brand value growth among developing economies at 13.9% compared to only 0.4% for developed economies in Brand Finance Nation Brands 2019 ranking China closing gap behind leader US, following 40% brand value growth Japan overtakes UK in 4th spot, as Brexit uncertainty prevents growth India makes gains jumping to 7th spot, while no new nations break into top 10 Turkey making nation brand value turnaround following difficult 2018 ...
Post by MediAvataar's News Desk
- Oct 07, 2019
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The recent Apple launch illustrates how global tech businesses are trying to build brand ecosystems to entice and retain consumers within their brand base. Apple TV+ streaming service has been launched and is being offered free for a year with the purchase of an iPhone, iPad, Apple TV or Mac highlighting how expanding into services and software is being used to help support hardware sales. Building brand loyalty across multiple devices and getting ...
Post by MediAvataar's News Desk
- Oct 04, 2019
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Gartner CMO Spend Survey 2019-2020 Reveals a Reversal in Marketing Budget Growth, Yet CMOs Remain Optimistic Their Fiscal Health Will Bounce Back Marketing budgets have shifted downwards, dropping from 11.2% of overall company revenue in 2018 to 10.5% in 2019, according to a survey of chief marketing officers (CMOs) by Gartner, Inc. Findings from Gartner’s CMO Spend Survey 2019-2020 report reveal this is the first time since 2014 that marketing budgets ...
Post by MediAvataar's News Desk
- Oct 03, 2019
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By now you will probably have heard that 178-year-old British travel company Thomas Cook ceased trading recently, stranding 150,000 UK holiday makers, threatening over 20,000 jobs and challenging the tourism industry around the world. The company’s demise is a salutary reminder that big is not the same as strong when it comes to business and brands. This was not the first brush with disaster for Thomas Cook. In 2011 the company nearly collapsed but was ...
Post by MediAvataar's News Desk
- Sep 27, 2019
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Brand-building for longevity and future growth becomes major focus for top brands Rise of ‘middle India’ widens market for online and offline brands India’s most valuable brands, many of which have built their businesses through disruption, are now looking to capitalise on their achievements and invest in strategies for long-term growth and stability. This is a key finding of the sixth BrandZ™ Top 75 Most Valuable Indian Brands ranking, released today ...
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The Spikes Asia Festival of Creativity has announced Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), as the ‘Country Agency of the Year’ for 2019. The news comes soon after Dentsu Webchutney bagged 7 Bronze, 7 Silver, 5 Gold and a Grand Prix at the Spikes Asia Awards, APAC’s leading creative festival and award show, in September this year. The agency won the Grand Prix Spikes Award for ‘Hagglebot’ and ‘Flipkart Internet’. For the record, Country Agency of the Year is a special award that is calculated on a points system. It is given to the Agency from an individual country that obtains the most points for ‘winning and shortlisted entries’ in the Spikes Asia Awards. Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network
5 out of the 16 winners are from Wunderman Thompson Veteran creative director Shibnath Sen and junior copywriter Samriddhi Shah from WT India make it to Cannes 2020 FB Thumbstoppers is Asia’s biggest platform for creativity in mobile video advertising Wunderman Thompson India has reason to celebrate as 5 of its creative minds won at Facebook India’s inaugural Thumbstoppers Summit hosted last evening. The 5 winners felicitated at last night’s event included Shibnath Sen, Samriddhi Shah, Yashaswini, Nuzhath Enayath and Ravi Mishra, out of which veteran senior creative director Shibnath Sen and junior copywriter Samriddhi Shah will travel to Cannes next year. Touted as the biggest platform in Asia for creativity in mobile advertising, ‘Facebook Thumbstoppers’ summit saw the coming
Country’s leading creative agencies and brands showcase inspiring Thumbstopping work that redefines mobile storytelling in under ten seconds Facebook India today hosted the inaugural Thumbstoppers Summit, the biggest platform in Asia for creativity in mobile video advertising. The summit was attended by leading personalities from the advertising and marketing fraternity, including chief creative officers of leading agencies, creative professionals, numerous brands, leading Bollywood directors Kiran Rao and Zoya Akhtar, and rapper Naezy to connect, celebrate, and be inspired by creativity in mobile video advertising. The summit opened with a keynote by Ajit Mohan, MD and VP of Facebook India, talking about the future of video in India, and how Facebook and its family of apps are
Dentsu Aegis Network, has expanded its footprint in Kochi with a new office in Jawahar Nagar. The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone. The new structure is at par with the global infrastructure standards of the company, and operates as an open plan workspace, accommodating all the verticals under a single roof. Commenting on the move, Anand Bhadkamkar, CEO, Dentsu Aegis Network India said, “This is a great move for us considering we are rapidly growing our client roster in southern markets. The advertising potential in Southern markets has seen exponential growth over the last few years. This move is in line with our strategy of collocating our brands and employees in a single premises.
Alcove Realty has handed its creative duties to Wunderman Thompson, Kolkata. One of the most renowned and trusted names in the real estate industry, Alcove Realty came into existence to set an indelible benchmark with its landmark projects. Alcove Realty is a name behind some of the finest residential projects in the city and beyond. Alcove has redefined ‘affordable luxury’ in the home segment with Alcove New Kolkata in Serampore. This property is one of its kind to be connected by rail, road and river where residents can enjoy a personal ferry across the Ganges to the city. Flora Fountain is yet another project that promises to add glitter to the Kolkata skyline. With 56000 sq. ft of facilities, 34530 sq. ft of garden scape and 26862 sq. ft of water scape, the G+24 Twin Tower
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leadership talk

  • Priscilla Selwine, Executive Vice President Global | Gutenberg Priscilla Selwine, Executive Vice President Global | Gutenberg "Insight-driven storytelling that evokes strong human emotions connects with audiences today. Given the media and political environment that exists globally, audiences are looking for real, authentic and impactful ideas that will empower and lead to change. Brands who understand the pulse of their customers will be able to create strong, powerful bonds with their customers for life." Said Priscilla Selwine, Executive Vice President Global | Gutenberg In an interview with MediAvataar India, Priscilla shared her views on striking a balance… Read more...


  • Our Local Kirana Store-A Customer Experience Story

    Our Local Kirana Store-A Customer Experience Story My early childhood was filled with stories narrated by my grandfather. Tales of valour, magic and genies. Could I have thought that at the click of a button we can buy whatever we want delivered to doorstep? Well, no. To me, eCommerce is like a genie. Only thing, like a gateway to heaven, in this case there is a gateway of payment (not same though in essence) that needs to be crossed. Despite urbanization in India, it is quite clear that the unparalleled penetration of the Kirana stores in the hinterlands, as well as the inner-city neighbourhoods, means that they… Read more...



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