CEO Mark Read opened WPP’s La Matriz Campus, its largest in Europe to date, at an event attended by Spanish Government Ministers, clients and partners Mark Read, CEO of WPP, today officially opened La Matriz, the company’s new campus in Spain, at an event attended by more than 100 business leaders, the acting Spokeswoman for the Government of Spain and Minister of Education, Isabel Celaá, and the Secretary of State for Press, Miguel Ángel Oliver. Also in attendance were representatives from the regional and local governments. As its largest European campus to date, La Matriz demonstrates WPP’s continued investment and commitment to the Spanish market – one of WPP’s top 10 markets globally – the country’s marketing and communications industry, and its creative talent. Located in

PHD will be responsible for media planning and buying in over 50 global markets LG Electronics Inc. (LG), the Korea-based manufacturer behind several of the world’s leading electronics, has named PHD its Global Media Agency of Record following a competitive market review that included Dentsu, Horizon and Carat. The appointment will see the Omnicom Media Group owned network manage the media planning and buying duties for the full portfolio of LG products in over 50 international markets. Effective from January 2020, PHD will be tasked with supporting LG’s global growth through media, strategy, technology and data expertise. The assignment will see a global team of strategy leads based in key markets, in addition to a central team managing the business from a global hub in Seoul.

Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by the agency’s Bangalore branch. Puneet Das, Vice President - Marketing, Tata Global Beverages India said, “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium. We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24x7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with

A team bringing together WPP’s world-leading technology, creative and medical expertise will serve as the lead agency for Beiersdorf’s Eucerin and Hansaplast/Elastoplast brand portfolio. Expanded partnership to deliver integrated, data-driven and agile creative communication. Beiersdorf and WPP to officially start expanded partnership as of January 2020. Beiersdorf, a leading provider of innovative, high-quality skin care products, has appointed WPP to be the lead global agency for its iconic global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast. A WPP team comprising Wunderman Thompson, thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics for Beiersdorf’s derma and healthcare business. Following