Post by MediAvataar's News Desk
- Nov 20, 2018
YouGov Influencer Index 2018 reveals consumer perceptions of leading Bollywood celebrities and sports personalities in India YouGov Influencer Index 2018 Amitabh Bachchan and Deepika Padukone are the most influential personalities according to YouGov Influencer Index 2018. The study expands to cover consumer perceptions of around 60 ...

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Post by MediAvataar's News Desk
- Nov 20, 2018
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People around the world use Facebook’s charitable giving tools to support a neighbor who lost everything in a fire, bring critical care to a child battling cancer, help nonprofits bring food to those in need, and so much more. We’re announcing that people have raised over $1 billion on Facebook for nonprofit and personal causes, helping to raise awareness and make an impact in their communities around the world. We’re also bringing nonprofit fundraising ...
Post by MediAvataar's News Desk
- Nov 18, 2018
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It was hard to miss, but this week the New York Times published a story about our work with Facebook. One big thing missing from that and subsequent reports is the nature of the work Definers actually did for Facebook on a day-to-day basis. To be clear: Definers was not hired by Facebook as an opposition research firm. That might be the sexy story for media outlets because several of us have spent years doing research and communications for high-stakes ...
Post by MediAvataar's News Desk
- Nov 13, 2018
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Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape. Therefore, the role of consumer insight is to inspire and shape disruptive ideas to ensure resonance with the target audience. When marketers are pushed to think of brands that have successfully disrupted, they tend to jump to the usual examples of Uber or Airbnb, followed ...
Post by MediAvataar's News Desk
- Nov 02, 2018
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Centennials and ‘the experience economy’ are coming of age but what does this mean for brands? The first Centennials turned 21 this year and have considerable influence. Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth, according to a new report from Kantar. Centennials at 21, examines the behaviours and expectations of this global cohort, and challenges brands and ...
Post by MediAvataar's News Desk
- Oct 30, 2018
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Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it is time to buy. But what data and analytic approaches help us to understand the influence of brand marketing on sales? We know that brand and sales are not the same thing, and we know there are many influences on consumer choice beyond branded memories and associations such as availability, discounts, new product entrants, and ...
Post by MediAvataar's News Desk
- Oct 28, 2018
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Asia's bling era is giving way to a new wave of luxury hotels embracing historic architecture and local heritage. It used to be that Chinese luxury consumers wanted the new and the shiny, but a new generation of sophisticated, millennial travelers is increasingly seeking out the old and the authentic. Outbound Chinese tourists value local, cultural and historical experiences more now than ever before, and are choosing places to stay that offer them this, ...
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The rapid growth in the number of High Net worth Individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living. The discerning and demanding consumer expects the best of class and experience in everything, be it in the living or the bathroom space. As a brand which denotes the pinnacle of European craftsmanship and indulgence, Queo’s latest campaign celebrates this tradition and philosophy. The campaign, conceptualized by Dentsu One, narrates Jacqueline’s journey and her quest for the best-in-class bathroom experience. The ‘NOTHING LESS WILL DO’ campaign, launched across digital, cinema and print medium targets HNI consumers for whom opulence is a way of life. It is not just a showcase of the Queo world but a testament to the
Tarun Rai is Chairman & Group CEO of J. Walter Thompson South Asia Tamara Ingram, Global CEO, J. Walter Thompson said “Tarun’s new title accurately reflects his responsibilities. He oversees multiple countries with full-service agencies and digital companies including specialized divisions such as Shopper, Rural, Events, Design, Production and Social. Over the last three years, Tarun has ensured that all of these companies and divisions are integrated seamlessly to deliver the best communication solutions to our clients.” “Our clients are increasingly asking for integrating their brand communication across various touchpoints and platforms. What puts the JWT group at an advantage is that we have many specialised companies and divisions in the group but a single P&L. This
Dr. Oetker India, leading purveyor of western comfort food to India, has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India. The agency would play a key role in taking forward the brand’s ambition and growing its business. The decision was made post a multi-agency pitch and a 360 degree evaluation. The mandate will be led by the Delhi office of Publicis India. Commenting on the partnership, Devarshy R. Ganguly, Vice President - Marketing, Dr. Oetker India said “As Dr. Oetker India continues to expand and build scale for the western comfort food category, we needed a team that would bring in strategic mindset, disruptive ideas and deliver on the ask with passion. We found a perfect fit in the team at Publicis India
Gives fast-growing content production unit complete global reach, with 24-hour client coverage Sébastien Desclée, Chief Executive Officer of FuelContent – the newest content production arm of the FCB Global Network – announced its expansion into India. With offices PAN India- Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata, this new venture builds upon FuelContent’s existing hubs in Canada (Fuel Canada) and South Africa (Fuel SAF). “Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell ‘Never Finished’ stories to new audiences,” said Desclée. “Forging a larger FuelContent network adds value to our clients’ businesses
Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group, Sri Lanka's largest integrated communications agency with a 60-year-old legacy, disrupted the nation’s advertising industry with the introduction of the global marketing conglomerate Dentsu Aegis Network into the country. Now, it will do so once again, reinventing Sri Lanka’s rapidly growing digital economy, with the launch of its full-service digital agency – Isobar. Commenting on the prospects of Isobar in Sri Lanka, Shamsuddin Jasani, Group Managing Director - Isobar South Asia said, “I am very excited to launch Isobar in this amazing country. Sri Lanka is a rising mobile economy with smartphone penetration growing by over 20% and mobile penetration
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leadership talk

  • Sachin Bhandary, Vice President, Roar Media India Sachin Bhandary, Vice President, Roar Media India ‘The Indian language digital user is looking for more than just entertainment’ Rise of the Indian language digital user is the talk of the season. From old and well known players like Times Internet, Dainik Jagran, Dainik Bhaskar and Vikatan to new aggregator apps like Dailyhunt and Newsdog are betting big on the everyday Indian consuming content on his or her mobile phone. Not just publishers, there are many startups which are focusing on enabling the Indian language user in… Read more...


  • Up close with your New-Age Strategy

    Up close with your New-Age Strategy You are all ready with what looks like a winning digital strategy a category shaping roadmap. But what if you were told that this could be grossly irrelevant, or even counter productive? Or if it was doing the brand nothing more than just garnering a few shiny superficial brownie points? How does on look at a brand’s New-Age strategy for short and long term both, with the same lens and build a framework that fits in with the big goals? First let’s check and tick what we have been saying over the last few years: • We said, it’s all… Read more...



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