14 June 2023 01:11

HEADLINES

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- Jun 13, 2023
(Left to Right) Ms Soumya Menon, Sr. Director - Content Strategy, One India; Mr Ravanan N, Executive Director, Eterno Infotech, Mr. Sanjay Singh, Special Commissioner, Licensing & Legal Division, Perception Management & Media Cell, Project Implementation & Technology - Delhi Police and Ms Suman Nalwa, DCP – PRO, Delhi Police ...

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Post by Editor
- Jun 09, 2023
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WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability. While 87% say they are increasingly critical, only 47% link their frameworks to ESG ...
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- Jun 09, 2023
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On the other hand, researchers say it contributes to the spread of germs such as E.coli and staphylococcus and can - if done for extended periods - possibly give you haemorrhoids. Whether you’re for or against scrolling in the stall, global YouGov data suggests that it’s a popular practice in some markets. China is number one with a bullet: six ...
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- Jun 09, 2023
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Understanding the American market for CDs and vinyl As per the findings of a recent Recording Industry Association of America (RIAA) report, the US saw the sale of 41 million vinyl albums and 33 million CDs in 2022. Accounting for almost three-fourths of all physical format revenues, vinyl sales grew 17% to reach USD 1.2 billion, outselling CDs ...
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- Jun 09, 2023
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How the company can connect with potential EV customers In the ever-evolving world of electric vehicles and EV marketing, the latest development isn’t all that revolutionary. Tesla’s CEO Elon Musk recently outlined plans for Tesla to try “a little” advertising to sell its EVs for the first time in the company’s 19-year history. A tweet from Musk ...
Post by Editor
- Jun 09, 2023
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Traditional radio continues to play a significant role in the day-to-day lives of many US consumers. According to data from YouGov Profiles, an audience intelligence tool, one-fifth of (22%) Americans report listening to FM radio for 1-2 hours each day. But while FM remains popular, there is also a significant group of people who listen to the ...
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- Jun 09, 2023
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Touted as one of the most expensive Indian films ever made, Prabhas and Kriti Sanon starrer Adipurush is set to release on 16th June. After creating buzz with the trailer and song, the makers of the mythological magnum opus launched a second trailer at a pre-release event in Tirupati. Ahead of its theatrical release, YouGov reveals consumers’ ...
Post by Editor
- Jun 08, 2023
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Apple previews new features coming to Apple services this fall Browse offline maps and trails with Apple Maps, enjoy new experiences in Apple Podcasts, and much more New features coming to Apple services include SharePlay for the car in Apple Music, Custom Plans in Apple Fitness+, and offline maps in Apple Maps. Apple’s world-class services are ...
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- Jun 05, 2023
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YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn – double the rate of growth recorded last year More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the biggest TV streaming platform since overtaking Netflix WARC Media's Platform Insights: YouTube YouTube, hit hard ...
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Zenith India, the media agency under Publicis Groupe India has announced the appointment of Vaibhav Jadon as its National Buying Head, effective immediately. Jadon will lead the integrated buying function, driving strategy, and ensuring executional excellence across Zenith India’s client portfolio and will report directly to Jai Lala, CEO of Zenith India. In addition, he will also contribute to Publicis Media’s investment practice, PMX. With over two decades of work experience both in India and international markets, Jadon brings a wealth of expertise in managing large clients (advertisers) within leading organisations. Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu. Zenith, the ROI agency blends data, technology, and brilliant
Wins included six gold trophies, including wins for Dove, Skinny, and British Heart Foundation.  PHD has won 12 awards at the Festival of Media Global Awards, including six golds, two silvers, and four bronze trophies. The agency won for brands and clients including Dove, Skinny, HSBC, British Heart Foundation, BRP, and Oatly. Demonstrating the strength of PHD’s network, wins came from offices all around the world, including Canada, Germany, New Zealand, Spain, and the UK. PHD’s top winners included ‘Keep the Grey’ for Dove in Canada, a campaign which encouraged women to celebrate their grey hair. It scooped gold awards for Best for Best Local Execution of a Global Brand, and the Brand Bravery Award. ‘Skinny – Phone it in’, a campaign from New Zealand for Skinny mobile, also
Publicis Worldwide India (PWW), part of Publicis Groupe India has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. With a remarkable track record spanning over two decades in the ad and marketing industry, Bhattacharya brings a wealth of experience and expertise in developing end-to-end communications strategies that seamlessly blend data-driven insights and creative storytelling. He has worked with leading Indian and global brands, establishing himself as an expert in the field. In his new role at Publicis Worldwide, Bhattacharya will be responsible for developing brand solutions, backed by cutting-edge creativity and strategic insights across all touchpoints. Recognising the significance of comprehensively understanding the consumer journey, he aims to
CEO of StrawberryFrog to Launch a New Content Series “Purpose Haze” Innovative Marketers Unpack Purpose-Driven Work That Leads to Brand Stature New York Festivals® Advertising Awards and Scott Goodson, CEO of StrawberryFrog, the global authority in activating purpose, have partnered on a new content series, “Purpose Haze,” a series that cuts through the fog of Purpose. As series host Scott Goodson sits down with some of the industry’s most admired marketing leaders who are at the forefront of purpose-driven companies and through in depth interviews they de-fog purpose. In the premiere episode of “Purpose Haze” Scott interviews Ramon Soto, SVP, Chief Marketing and Communications Officer at Northwell Health, the largest and most highly regarded Healthcare Provider System in New
After two marvellous days of Knowledge Seminars, and Conclaves by industry experts and creative minds battling it out at the ABBY One Show Awards, the final day of Goafest 2023 is here. We kickstarted the day in the most spectacular way, yet again! Papon, an Indian Playback Singer, assured the crowd was mesmerised by his voice and persona! The crowd swayed from beginning to end as his tunes, lyrics, harmony, and glorious voice captivated them! We commenced the final day at Goafest with a Knowledge Seminar by Anymind, titled, Seven Principles For The Future Of Creativity led by Nick Law, Global Creative Chairperson - Accenture Song. This session deep-dived into the necessity of establishing and embodying principles as a brand; to this end, Nick stated, “Every company needs to have
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