Carat India, the flagship media agency from Dentsu Aegis Network, has promoted Pramod PP to Senior Business Director, Carat – Kochi. With this announcement, Carat intends to strengthen its consumer focus and business solutions for the Kerala Market. Pramod PP will report to Rajni Menon, CEO, Carat Media Brands. Pramod comes with over 15 years of experience in media. Has been part of Carat India for over 8 years now. Prior to this move, he was Business Director, Carat – Delhi where he was responsible for managing a wide array of clientele including Preethi Kitchen Appliances and Adidas. He was also actively involved in the buying of some of the agency’s key Global clients such as Mastercard and Microsoft. Commenting on his new role, Pramod PP said, “I am looking forward to raise

Neo, the global performance marketing agency network that is part of Mindshare has been appointed by Sansan as its agency partner, effective February of 2019. Neo is designed to work with digital economy businesses to scale at speed. This will see the agency handling media investment, planning, and management for the newly funded start-up. The scope of work also covers Sansan and its portfolio of products. Tokyo-based Sansan has, since 2007, developed unique cloud-based contact management tools for corporations and individuals. Centred on business cards as building blocks, Sansan’s main offerings enable remarkably fast and accurate building of a cloud-based contact database, accessible anywhere. Sansan’s flagship B2B system is at work in over 6,000 companies, including Lenovo Group

Brooke Bond Red Label (BBRL) has always encouraged the spirit of togetherness & inclusiveness over a cup of tea. Taking a step ahead, for the first time, BBRL brings people together to support a noble cause of safe disposal of waste at the Kumbh Mela. The Kumbh Mela is the largest human gathering on earth as it receives a footfall of over 15 crore pilgrims. It is estimated that every year, more than 200 tonnes of garbage is generated at the Kumbh Mela. Most of this waste does not end up in dustbins and poses various health risks. BBRL has set up a first-of-its-kind innovative tea vending machines across the Kumbh Mela to encourage people to dispose of waste safely. The innovative devices double up as dustbins and have a built-in sensor. Every time a pilgrim disposes garbage, the

To set the mood for this Valentine’s Day, Platinum Day of Love, a flagship programme of PGI India, has launched #EqualsInLove campaign, a collection of films that celebrate couples who meet each other halfway. The films are conceptualized and executed by Dentsu Webchutney, the digital agency from Dentsu Aegis Network. The campaign is fronted by a collection of films that beautifully & meaningfully expressed this emerging resolve between couples, to meet each other half way. From equally splitting the rent of a new home – something typically thought of as a man’s duty – to a man deciding that he wants to be a stay-at-home-husband, these films showcase how truly rewarding & liberating it can be to have an equal partner in each other. Making the love they share rare. The