18 February 2020 22:30


Post by MediAvataar's News Desk
- Feb 18, 2020
44% of Indian telecom users spend more on their mobile or fixed-line bill when bundling OTT media services Carrier-bundled, premium over-the-top media services directly linked to higher consumer loyalty, user acquisition and revenue per user Amdocs , a leading provider of software and services to communications and media companies, ...

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Post by MediAvataar's News Desk
- Feb 16, 2020
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LinkedIn, the world’s largest professional network, has launched LinkedIn Opportunity Index 2020. The Index is a composite measure that seeks to understand how people perceive opportunity and more importantly, the gaps in getting to those opportunities. The research surveyed over 30,000 respondents in 22 markets globally. According to the research, people want to find opportunities that allow them to pursue their passion, have work-life balance, and job ...
Post by MediAvataar's News Desk
- Feb 14, 2020
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Keeping you and your family safe online is a top priority at YouTube. Today on Safer Internet Day, we’re sharing some of the ways we work to keep YouTube safe, and how you can be more in control of your YouTube experience. From built-in protections to easy-to-use tools, we hope you’ll take advantage of these tips: 1. Learn more about the content available on YouTube We work hard to maintain a safe community and have guidelines that explain what we allow ...
Post by MediAvataar's News Desk
- Feb 13, 2020
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These Roles Are Unlikely to Report to CMOs Despite Marketing Departments Taking Control of Key Aspects of CX Execution Within Their Organizations Organizations are taking customer experience (CX) more seriously by committing more resources and talent to the discipline, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that in 2017, more than 35% of organizations lacked a chief experience officer (CXO) or chief ...
Post by MediAvataar's News Desk
- Feb 07, 2020
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It’s been an eventful start to 2020 and I have a lot to share. For many OYOpreneurs it may have been emotionally tough; it’s certainly been so for me. Earlier last month, I shared our vision for 2020 and how globally we are applying our learnings from 2019 into a focused roadmap — we look to ensure sustainable growth and operational excellence, pivot on strong partner relationships and customer experience and chart a clear path to profitability. In the ...
Post by MediAvataar's News Desk
- Feb 05, 2020
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Top-performing brands establish France as one of western Europe’s strongest markets Louis Vuitton has retained its crown at number one in the BrandZTM Top 50 Most Valuable French Brands as more traditional French brands continue to embrace innovation to fuel growth. The total value of brands featured in the 2020 ranking, launched today, rose 6% year-on-year to $309.7 billion, a growth rate that outperformed the country’s GDP. Much of this growth was ...
Post by MediAvataar's News Desk
- Feb 01, 2020
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Matt and Melissa Hammersley may start and end each day as parents, but they spend the rest of their time shaking up the world of voice technology. This week, their immersive storytelling start-up, Novel Effect, is showcasing a fresh approach to streaming videos: voice interactions that control and influence the story. Novel Effect’s voice-driven videos are not it’s first undertaking to make voice impactful for kids and families. In 2015, the ...
Post by MediAvataar's News Desk
- Jan 31, 2020
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While positive fan experiences with technology bring multiple new opportunities to sports organizations, athletes are increasingly using it for training, injury prevention and improving performance Capgemini, the official Global Innovation Partner of the Men’s and Women’s HSBC World Rugby Sevens Series since January 2018, has launched a new report, Emerging technologies in sports: reimagining the fan experience. The study, using responses from over ...
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The list features the 10 bravest agencies globally & includes Droga5 and BETC amongst others In what has been a de facto list of agencies setting new standards for creativity, innovation and excellence in marketing since 2004, Contagious has published its annual Contagious Pioneers for 2020. Dentsu Webchutney, the digital-first creative agency from the house of Dentsu Aegis Network (DAN), is a proud inclusion this year, affirming a tectonic shift in the Indian advertising landscape. This year, the list champions agencies that produced brave work consistently over the last year and includes Droga5, New York, Colenso BBDO, Auckland, McCann, New York & BETC, Paris. Gautam Reghunath, CEO, Dentsu Webchutney said, “To say we’re big fans of the others on this list would be to put
Wavemaker, the media, content, and technology agency from GroupM has today announced the appointment of Mansi Datta as Managing Partner. In her new role, Mansi will head North operations for Wavemaker India and will report into Ajay Gupte, CEO, Wavemaker – South Asia. Mansi has been part of Wavemaker (erstwhile Maxus) since 2015. Commenting on the appointment Ajay said, “Mansi is an exceptional client leader with focus on strategic planning and implementation across varied media from analogue to digital. Mansi has displayed great leadership skills in her previous role as GM. Under her guidance, Wavemaker is looking forward at delivering many more business innovations and operational efficiencies along with growing the region.” Mansi holds 19+ years of rich experience in the
Wavemaker, the media, content, and technology agency from GroupM has won media duties for Supr Daily. Supr Daily is a daily grocery delivery platform that provides customers a convenient, simple & reliable solution to access fresh groceries, every day. With no minimum order and the ability to order by 11 pm for delivery by 7 am the next morning, Supr Daily aims to revolutionise the way India shops for groceries, ensuring that its customers not only buy fresh, but eat fresh too. Excited about the win, Kishan Kumar M S, Vice President, Wavemaker India said, “Working with young, creative and ambitious brands like Supr Daily is a great opportunity for us. During the pitch process, the team has been extremely precise and clear in their expectations. We are really excited about this
WPP announced the appointment of Sandrine Dufour to its Board as a non-executive director. Sandrine, a French citizen, is the Chief Financial Officer of Proximus, the major Belgian telecommunications company, which she joined in 2015. Prior to Proximus, Sandrine held a number of leadership roles at Vivendi, in France and in the US, across its entertainment and telecommunications business, covering areas including finance and strategy, M&A, innovation and transformation. Her most recent positions at Vivendi were Deputy Chief Financial Officer and EVP Innovation for the group, and then EVP Finance and Strategy at SFR, which was at the time the French telecoms subsidiary of Vivendi. She began her career as a financial analyst at BNP and then Credit Agricole in the telecoms sector.
Effie Asia Pacific is delighted to welcome Japan Airlines’ Akira Mitsumasu and Procter & Gamble’s (P&G) Kainaz Gazder as its third set of Heads of Jury for the 2020 APAC Effie Awards. Akira is a veteran in the aviation industry with more than 30 years of experience, and multiple leadership positions under his belt. In the course of his illustrious career, Akira has been named one of Asia’s Best Marketers and celebrated amongst the 50 Most Influential Global Marketing Leaders. In his current role as Japan Airlines’ Vice President of Global Marketing, Akira leads the department in driving the growth and innovation across the airline’s international markets. Rendering his contribution to the larger marketing community, Akira also serves as a member of the CMO Council Asia
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leadership talk

  • Pawan Soni, Vice President and Head, Content & Marketing, National Geographic India Pawan Soni, Vice President and Head, Content & Marketing, National Geographic India How is National Geographic doing in the digital medium, in terms of traffic and revenue? National Geographic has taken new strides in how we approach digital as a medium. Our brand strategy revolves around harnessing the power of National Geographic’s iconic yellow border and bring the world to our consumers by engaging with and providing audiences the content experiences they want; on the platforms they want to experience it on. Hence, we are distributing programming on digital media by creating… Read more...


  • Your Story is Your Brand

    Your Story is Your Brand Why MBA Students Need to Build a Brand Online? A couple of years ago, a CEO recruiter at an MBA institute told me that my HR team looks at CVs while I prefer to look at the LinkedIn profiles of candidates. As I discussed relevance of social media with more recruiters, I found that majority of the recruiters expected that candidate’s CV should include LinkedIn profile public URLs. The interactions with industry professionals made me realize that social media especially LinkedIn has become critical even at entry level jobs in corporate. LinkedIn profile assessment has become the part of campus… Read more...



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