Post by MediAvataar's News Desk
- Jun 19, 2019
New York Festivals® Radio Awards, announced this year’s prominent radio industry professionals slated to present awards at the 2019 Radio Awards ceremony. The annual New York Festivals Radio Awards ceremony will be held on Monday, June 24th in New York City and play host to award winners from around the 35 countries around the globe. ...

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Post by MediAvataar's News Desk
- Jun 11, 2019
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After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a retailer invest? In refurbishing existing, older stores, or in marketing to reach new customers? Of course, ideally one would do both, but if you do not keep your existing customers happy their defection may undermine your growth prospects anyway. This question was asked of me in Mexico, but it would be equally relevant in most countries as ...
Post by MediAvataar's News Desk
- Jun 04, 2019
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The importance of determining the correct localization approach for a market For a content distributor, determining what titles to license for their markets is only the first step. Once a suitable international title has been selected and the distribution deal is signed, the next challenge is how to localize this content for a new market. Obviously, for territories that do not share a language, the content must be made “fit for consumption”, with ...
Post by MediAvataar's News Desk
- Jun 02, 2019
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Internet already the largest ad medium in eight markets, including the US, UK and China WARC Global Advertising Trends - Drivers of online growth WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or $298.1bn - of all media spend worldwide (across 96 markets) this year, and will account for over half for the first time next year, if the current trajectory maintains. Internet ad ...
Post by MediAvataar's News Desk
- May 24, 2019
- 0
Fewer than 4% of news sources shared on Twitter ahead of the 2019 European Parliamentary elections were ‘junk news’ ■ Twitter users shared far more links to mainstream ‘professional’ news outlets than junk news (34%), except in the Polish language sphere, where junk news made up 21% of traffic. ■ While many more Facebook users interact with mainstream content, individual junk news stories can still hugely outperform professionally-produced stories, ...
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One of the most anticipated shortlists is announced. After 3 weeks of intense judging in 10 capital cities with some of the world's most esteemed creatives, the Gerety Awards is proud to announce its shortlist. Launched this January, The Gerety Awards is challenging the status quo of the awards circuit through its jury. Co-Founder Lucía Ongay said “The executive judging sessions were riveting and without doubt this shortlist will set a benchmark for all other award shows this year. We were excited to see what our jury would pick and how it will compare with other industry events. 80% of all global purchasing decisions are made by women so you would hope that advertising always has these most powerful consumers in mind.” Entries from more than 30 countries competed for the first
Asia Pacific ad-spend forecast to grow 4.0% amidst global slip of $625 billion to $609 billion in 2019 • Digital continues to power ad spend growth and is forecast to grow 11.9% in 2019, increasing to a nearly 52.4% share in 2020. • Rapid mobile growth to continue (+24.9%) with nearly a third of global ad-spend delivered through mobile platforms by the end of 2020. • The China ad market continues to be a leading contributor to global ad spend and will continue to grow in 2019 by +5.4% to reach RMB 671 billion. • India is forecast double-digit 2019 growth of 11.4% (up from the 10.6% forecast in January and 10.8% growth in 2018), with the Cricket World Cup putting growth on the front foot. Dentsu Aegis Network’s latest advertising spend forecast, based on data from 59
Effective 1st August 2019, Kapil Arora will take over as Co-Chairman & CEO of 82.5 India and will partner Sumanto Chattopadhyay in leading and growing the 82.5 brand and business in India. VS Srikanth, the current CEO of WPP agency 82.5 India, will move on by the end of September 2019. Srikanth has spent over 15 years with the WPP Group, working across Ogilvy offices in Chennai, Bengaluru and Mumbai, setting up and successfully running his own agency, Temple, and then coming back into the WPP fold to run Bates India and launch 82.5 India. Srikanth now moves on to pursue a personal passion, setting up a new venture in the Indian tourism sector. Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “82.5 is now a strong, independent
In line with its aggressive growth strategy, Havas Group India has appointed Shivaji Dasgupta as Chief Strategy Officer, effective immediately. In his new role, Dasgupta will lead strategy across all disciplines which includes – creative, media, health and digital and will report to Rana Barua, Group CEO, Havas Group India. His appointment is in sync with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions. In his new role, Dasgupta’s mandate will be to accelerate Havas Group India’s journey of transformation along with the core leadership team. Dasgupta leverages over two decades of rich experience across the length and breadth of brands across categories including ITC, Pepsi, Airtel, Tata Steel, Mondelez, Piramal
Following a multi-agency pitch, Nova Eyewear Solutions has awarded its advertising and branding mandate to Wunderman Thompson, Kolkata. The flagship brand from Vision RX Lab - a joint venture between GKB and Essilor – Nova Eyewear is headquartered in Kolkata and is available in 25 countries across the world. Effectively addressing the need for vision correction and vision protection without compromising on aesthetics, the brand provides complete eyewear solutions with advanced digital lenses, fashionable frames, and prescription sunglasses. Speaking on the development, Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab said, “We are glad to partner with an agency of repute like Wunderman Thompson for taking our flagship brand, Nova Eyewear, ahead of the competition through
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leadership talk

  • Moneka Khurana, Country Head, MMA India Moneka Khurana, Country Head, MMA India “Brand safety goes beyond advertising. It’s all about protecting the customer relationship and brand equity. Both programmatic and publisher buying in the mobile ecosystem face the problem of transparency. To solve this issue, top management need to take the responsibility and hold agencies and media buyers accountable. The brand representatives must have more control over the buying partners and demand a greater transparency.” Said Moneka Khurana, Country Head, MMA India In an interview with MediAvataar India, Moneka exchanged her thoughts… Read more...


  • The Analogue of Things – Hard Coded Learnings from my Grandfather

    The Analogue of Things – Hard Coded Learnings from my Grandfather There was this time when things were simple in contrast to the ease of doing things today. Let me tell you a short story from the late eighties and early nineties. Some technologies created the need, some were created out of need. But some experiences are hard-coded. My grandfather, retired personnel from UPSC, was my go-to man for my urge to hear more about the world and look at the world through his lens. He told me never-ending gripping stories, some pure fiction, some mythology and some about the days during World Wars. I looked at him in awe as… Read more...



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