MEC India Appoints Ex-eBay India Digital Marketing Head, Ravi Sekhar KV as Chief Digital Officer MEC India, a leading media agency, announced the appointment of Ravi Sekhar KV as Chief Digital Officer. Sekhar’s role at MEC will be to drive the agency’s end-to-end digital service. He will be based in Mumbai and will report to T Gangadhar, Managing Director, MEC South Asia. Sekhar is an avid technologist and has been closely involved in the setting up of several start-ups. He recently founded selekt.in, an artificial-intelligence-powered product discovery engine. In his previous role, he headed digital, marketing technology and retention marketing at eBay India. During his stint at eBay, he led first-of-its-kind innovations such as eBay Daily, a tailored shopping experience offering

Law & Kenneth Saatchi & Saatchi goes Americana inside out with their latest campaign for Jockey India! Jockey, the leading American innerwear, active wear and leisurewear brand has launched a new range of products for men and women in the USA Originals collection. Ranging across products like briefs, vests, boxers, tracks, t-shirts, shorts and hoodies, this collection is inspired by everything American; the reds, blues and white, stars and stripes, the wild west and rock music. The campaign conceptualized and executed by Law & Kenneth Saatchi & Saatchi includes a TVC, Print, OOH and will also use radio and digital media for engagement and activation. The TVC, cut to the Joan Jett & the Blackhearts original song ‘I love rock n roll’, was shot in LA and Las Vegas, by

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for Duroflex. Headquartered in Alleppey, Duroflex is India’s leading manufacturer of rubberized coir mattresses. As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. It will manage the account from its Bengaluru office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Isobar India is the first digital agency of the brand to leverage brand management across the digital mediums. Speaking on the appointment, Mathew Joseph, Director, Duroflex said, “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of

Leading up to Mother's Day, Ogilvy Mumbai and Brooke Bond Red Label have launched something truly special. A series of unskippable 5 seconder pre-rolls, where moms talk to their ever-online kids. Harshad Rajadhyaksha, ECD, Ogilvy Mumbai told us about the thinking behind this work: The campaign is not born out of any duration restriction. It is born out of a very pertinent insight - The only way your mom can get your attention these days is if she appears in an un-skippable format. Kainaz Karmakar, ECD, Ogilvy Mumbai elaborated on the execution: In each of these commercials the mother makes a sharp point about losing the time of her children to their obsession with the internet. The beauty is, she uses the Internetto make this point. Abhik Santara, EVP, Ogilvy Mumbai: Red Label