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leadership talk
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Rammohan Sundaram- Managing Partner and Head of MediaTech, DDB Mudra Group How have things changed with the lockdown and pandemic ? Look, everything changed the world over with Covid 19. The impact was so strong that Trump lost elections in the US, that is how significant the pandemic is. It impacted economies worldwide, put countries into recession and took away a lot of lives. India was no different and several industries were impacted since March upto the festive season. Whether auto, retail, hospitality including airlines were impacted tremendously and that automatically… Read more...
OPINIONS
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How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth
The pandemic and the past few months of lockdown that forced people to stay indoors, has resulted in people trying new activities at home, beginning from cooking new dishes to exploring hidden talents. Likewise, some turned to gaming platforms to enhance their competitiveness. From taboo to mainstream recognition, Indian gaming has gained significant traction within the Indian entertainment industry. With a projected user base of more than 623 million gamers, this provides a significant boost to the entire gaming ecosystem within the Indian economy. This ecosystem comprises gamers across age groups, the game developers community, the designers, and lastly the… Read more...