12 July 2020 08:14

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Post by MediAvataar's News Desk
- Jul 10, 2020
WarnerMedia Sales & International announces new role for global rollout of the direct-to-consumer offering WarnerMedia, a division of AT&T Inc., today announced that Johannes Larcher will join the company in August as Head of HBO Max International. He will report to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & ...

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Post by MediAvataar's News Desk
- Jul 11, 2020
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In an exclusive interview on WION – India’s first international news channel, the former United States Security Advisor, John Bolton revealed that there was no guarantee that Trump would back India if the situation between Beijing and Delhi had to escalate. “I don’t know which way he would go and I don’t think he knows either. I think he sees the geostrategic relationship with China for example - exclusively through the prism of trade.And trade is ...
Post by MediAvataar's News Desk
- Jul 07, 2020
- 0
Indian origin products most likely to have a positive influence on people’s purchase intent while Bangladeshi goods are least likely to do so As the government orders e-commerce players to display the country of origin of products sold on their platforms, YouGov’s latest survey reveals three in ten urban Indian respondents (31%) consider the Country of Origin of a product important when buying it, but it ranks lower than other factors. The Quality of the ...
Post by MediAvataar's News Desk
- Jul 03, 2020
- 0
The Covid-19 pandemic has had a profound effect on the world, drastically re-shaping our day-to-day existence. This situation has brought us solidarity, hardship and sadness, as well as a chance to see our own lives in a different light. This is the genesis behind Homemade, an ambitious project dreamed up by Italian producer Lorenzo Mieli (The Apartment Pictures), and Chilean producers Juan de Dios Larraín and Pablo Larraín (Fabula). The idea was ...
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The leading pharmaceutical company Sun Pharma today announced Wavemaker India as its media partner. Wavemaker India will manage integrated media mandate for Sun Pharma in India. Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker said, “This is a proud moment for us. We are super excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India”. Excited about the win, Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India said, “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics and some great talent at
Vizeum India & iProspect India shine bright for their remarkable work Dentsu Aegis Network (DAN) India has once again emerged victorious at the 9th edition of the ACEF Global Customer Engagement Awards. While Vizeum India, the media agency from the house of DAN, has bagged a Gold for HDFC Bank’s ‘Ek Festival Aisa Bhi’ campaign, digital marketing agency iProspect India has brought home a Gold and a Silver for Angel Broking’s ‘Smart Sauda’ campaign. Speaking on the win, Himanka Das, CEO, Vizeum India said, “This is the result of some remarkable team effort. We are thankful to our client HDFC Bank for their support and for constantly pushing us to create gold standard in what we do.” Kaushik Chakraborty, Sr. Vice President (West), Vizeum India added, “We are extremely happy for
Overman South Korea Tops Agency Report and Save the Children Leads Brand Report AMVBBDO, Zulu Alpha Kilo, Serviceplan, and FP7 McCann Score Top Rankings New York Festivals® AME Awards® released the 2020 AME Report, a two-tiered ranking of the world’s most successful agencies and brands according to their achievements in the AME Awards. The AME Agency Report honors agencies who have produced cutting-edge and measurably effective creative work on behalf of prominent advertisers. The AME Brand Report recognizes innovative brands for their game-changing campaigns and the brave advertisers who approved these compelling campaigns. All 2020 AME winners determined by the Grand Jury are parsed in the AME annual rankings brief. For 2020 high scoring agencies from 4 out of the 5 regions
Wavemaker today announced that it has bagged E-commerce mandate for Mondelez India, one of the leading snacking companies in India. As part of the E-commerce mandate, Wavemaker will focus on building and scaling the brand and its products through various E-commerce channel partners. Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, “In our journey towards Marketing and Digital Excellence, we have made great progress in the past years with support from our ecosystem partners. Wavemaker, our media partner, has played an integral role in this journey. Our next focus in this journey is to integrate our E-Commerce media activation with the core media business and we are keen for Wavemaker to manage this combined business for Mondelez India. We are confident that with
Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital media partner for British Council Brands- British Council Division and British Council Examinations and English Services India Private Limited, a subsidiary of British Council, UK. British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world. For the record, The British Council is the United Kingdom's international organization for cultural relations and educational opportunities. Isobar India bagged the account following a multi-agency pitch. The agency will service the brands from its Gurgaon office wherein it will manage digital media buying and
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