27 October 2020 05:49


Post by MediAvataar's News Desk
- Oct 23, 2020
Along with popular gadgets, home automation products and smart appliances may have their moment this festive season The festive season has commenced in India and now everyone is eagerly awaiting the festival of lights. Although brands are betting big on Diwali to light up sales, are consumers ready to shop again? YouGov’s Diwali ...

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Post by MediAvataar's News Desk
- Oct 23, 2020
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In their recently-released Q3 2020 earnings report, Netflix added 2.2M global net subscribers. This figure is just shy of their estimated gain for the quarter of 2.5M. Additionally, it fell short of analyst expectations that forecast the service’s growth in subscriber numbers would exceed Netflix’s own guidance. Accordingly, the company’s share price was down about 5% after market close. This is not the first time Netflix has faced challenges maintaining ...
Post by MediAvataar's News Desk
- Oct 18, 2020
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Helping marketers navigate the challenges of addressing racial injustice and leading with purpose Guest edited by Kai D. Wright, Columbia University Lecturer and Ogilvy Global Consulting Partner The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment ...
Post by MediAvataar's News Desk
- Oct 17, 2020
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Consumption Soars & SVOD Gains Q2 2020 Report Highlights Growing Depth Of The Streaming Video Economy In Four Markets: Indonesia, The Philippines, Singapore & Thailand Key Highlights Netflix and Viu drive premium demand Vidio extends SVOD growth in Indonesia iQIYI, WeTV gain in key markets HBO Go steadily grows in select markets TrueID leads telco OTT rankings Total video streaming minutes on mobile grew 30% Q/Q in Q1 2020 across four ...
Post by MediAvataar's News Desk
- Oct 09, 2020
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Commentary on Verizon Media's technology roadmap, which focuses on market drivers. Managed and horizontally diversified downstream live-streaming services capabilities are crucial differentiators. In post-COVID-19 trade interviews that Omdia held with premium content owners who have large investments in time-bound projects such as sports, concerts, entertainment awards, news, and multiplayer live gaming, 38% of those interviewed said that exploiting ...
Post by MediAvataar's News Desk
- Oct 06, 2020
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The Obamas are the world’s most admired man and woman Barack Obama has deposed Bill Gates from his position as world’s most admired man for the first time since YouGov first started asking in 2014. Michelle Obama holds on to her position as world’s most admired woman, having ended Angelina Jolie’s run of dominance last year. Jolie herself has risen one place since last year to second, with Queen Elizabeth II also rising one rank to become the world’s ...
Post by MediAvataar's News Desk
- Oct 02, 2020
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Netflix’s international subscriber base now makes up just over 60% of overall subscribers, with international markets consistently driving growth for the streaming platform. To support this growth Netflix has increased its investment in international content. Alongside the acquisition of localised content Netflix has also been developing a broad slate of international original content. Ampere estimates that in 2019 Netflix spent $2.8bn on original ...
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IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB Mudra Group following a multi-agency pitch. As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax. With over $3 bn in investment, and 36 operational and under development parks, spread over 37 million square feet, IndoSpace is the only industrial and logistics real estate developer with pan-India presence. With its combination of strategic land bank, world-class infrastructure and amenities, the company caters to the logistics infrastructure needs of leading players across sectors. With Covid-19 significantly boosting
Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia. Effective 1st January 2021, MediaCom will oversee all digital and offline brand media in active markets. The account will be led by Ilana Nolte, MediaCom US Chief Transformation Officer, and Latha Sundaram, Group Business Lead, Executive Director at MediaCom US. “Today requires a different approach to brand building and innovation, which is why we have consolidated our global media needs with MediaCom. The work they’ve done for Uber during perhaps one of
WPP announces the appointment of Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect. Tom is a technology entrepreneur and educational philanthropist. He is the founder and CEO of AIM-listed Crossword Cybersecurity Plc, a technology commercialisation company focused on the cyber security sector and has previously founded several other technology start-ups. He is a Non-Executive Director of the BBC, where he serves on the audit and risk committee and chairs the fair-trading committee. He is also responsible for protected disclosures across the BBC, chairs the diversity and inclusion advisory group, and recently supported the appointment process for the new Director-General. From 2010 to 2014, Tom was Managing Director of Consumer Markets at
Dentsu International has now entrusted Gautam Mehra, currently CEO, dentsu Programmatic & Chief Data Officer, dentsu - South Asia, with the additional charge of Chief Data & Product Officer - Asia Pacific (APAC) with immediate effect. He has been assigned to this new role with the intent to build a strong and unified APAC data and product offering across the dentsu network. Based in Mumbai, Gautam will report into Zhengda Shen, President of Merkle APAC for his additional role. Over the years, Gautam has been responsible for driving the data quotient for dentsu across India and South Asia, both internally and with clients. Notably, he led the creation of dentsu’s proprietary adtech product, the dentsu Marketing Cloud ecosystem – a cohesive system that brings together a slew
Protinex, the leading nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture. Indian diet is primarily carbohydrate heavy and protein deficient. A 2017 research by Indian Market Research Bureau* revealed that protein deficiency in India was more than 70%. Until a few years ago, adult nutrition was an ignored topic. Due to confluence of myriad factors, Indians are considering their health and wellbeing seriously. Indians are gradually making themselves aware of protein deficiency and its underlaying effects on human health. Building on this insight, DDB Mudra researched this category deeply to map all the
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leadership talk

  • Vidya Narayanan, CEO & Co-Founder - Rizzle Vidya Narayanan, CEO & Co-Founder - Rizzle 1. After India’s ban on TikTok and other Chinese apps there has been a surge for a plethora of short video platforms. Your Thoughts? Rizzle launched in a world where TikTok and other apps were very much present and made strong progress in India and in the US. While most other short video platforms have focused on song and dance and track-based recording alone, Rizzle developed its own unique identity. Rizzle has channels and episodic play which makes it very… Read more...


  • 5 emerging trends that are set to reinvent the marketing landscape post-pandemic

    5 emerging trends that are set to reinvent the marketing landscape post-pandemic The ongoing pandemic has created a ripple effect across the globe. The uncertainty around the present scenario has resulted in customer behaviour changes that have further transformed the way brandsindulge in their marketing. There is no denial of the fact – thischange is continuing to evolve with the passage of COVID-19 era. Consequently, the process of formulating resilient marketing strategies has been expedited as the brands start to adapt to the new normal amid the pandemic. Every brand’s marketing efforts revolve around customers. With a long-term psychological shift in customer behaviour, it has become imperative for marketers to develop agile… Read more...



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