Post by Editor
- Dec 07, 2017
New York Festivals International Advertising Awards® has announced the 2018 Grand Jury. To date, NYF’s powerhouse 300+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 50 countries. From Cape Town to Sao Paola and Berlin to Tokyo, this esteemed peer-nominated panel provides a ...

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Post by Editor
- Nov 22, 2017
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According to a recent New York Times article few people can accurately draw the logos of well-known brands like Starbucks, Wal-Mart and Burger King. But the study conducted by Signs.com may not be as important as it first appears. The important thing about a logo is that it be recognized and associated with the right brand, not that it can be recalled in detail. We all know that growing physical and mental availability are important if a brand is to grow ...
Post by Editor
- Nov 20, 2017
- 0
The movie, Blade Runner 2049, directed by Denis Villeneuve, is a worthy sequel to the 1982 original, Blade Runner, set in 2019 Los Angeles. In the world of brands the original was also known as the product placement curse because many of the brands in the film encountered business problems soon after its release, and some no longer exist. The sequel certainly provides an interesting vision for marketing and brand communications in the not-so-far-off ...
Post by Editor
- Nov 12, 2017
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Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. At the same time, we strengthened our requirements for display advertising and added new metrics for emergent native, outstream and infeed video formats on social media platforms. Unfortunately, some have misinterpreted our announcement as a softening of our video standards. We are compelled to correct this view. Given GroupM’s ...
Post by Editor
- Nov 01, 2017
- 0
Brands have been called on to make a stand and many have answered the call. So far this year we have seen a number of large, well-known brands lining up to save the world or make it a better place to live in. I applaud the fact that these brands are willing to take a stand, but I do wonder if it is yet another step on the road to brand fragmentation. In an opinion piece published in AdAge earlier this year Deb Freeman, chief strategy officer at FCB New ...
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Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number 1 confectionery brand, has been launched and localized by MTR Foods in India. The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination. The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across
Fossil India appoints Mullen Lintas as its advertising agency partner on its range of watches and accessories in India. Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India. In India, Fossil India Pvt. Ltd. is set-up as a 100% subsidiary of Fossil Group Inc. to sell the products in its portfolio. Fossil started its India operation in 2008 retailing all its products through leading Multi Brand Outlets (MBOs) such as Lifestyle, Shoppers Stop etc. Fossil was among the earliest global brands that received clearances by the Foreign Investment Promotion Board (FIPB) to set up single-brand retail stores after the Government raised the FDI limit to 100 percent. Commenting on the win, Kishore Subramanian,
Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman. Conceptualised by Ogilvy Bangalore, the film is fun, playful and embraces the flamboyant use of traditional motifs. And for this very reason, we created an advertising campaign which reflects this essence of the collection. ‘#TickTalk’ is a conversation about tradition, design, quirks and time with Masaba Gupta. In the film you can see how her vision for this collection comes to life, watch by watch. Inspiration to the creation. Since the watches are so distinct and unique to this collection, they
Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch. Hamdard Laboratories, the 110-year old maker of iconic brands such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and a variety of Unani medicines, is in transformational mode. New product launches and extensions, innovative brand communication and digital forays are now the norm at Hamdard, with a clear objective of building bridges with the young consumers and millennials. As part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands – RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’s Gurgaon office will lead this relationship. Speaking on this, Mansoor Ali,
At DDB Mudra, Paras will be managed by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das. Paras Dairy comes from the prestigious house of VRS Foods Limited and is a pioneer of branded, high quality milk and dairy products. The brand takes pride in its quality; which is considered an integral aspect of its entire value chain and not just the endpoint. With a strong network of hundreds of village-level collection centers covering over 5400 villages across states including Uttar Pradesh, Haryana, and Maharashtra, Paras utilizes state-of-the-art equipment for field testing, efficient chilling and speedy cold chain transportation to its processing and manufacturing facilities in 6 different locations at Uttar Pradesh, Madhya Pradesh and Maharashtra. This
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leadership talk

  • Rose Anderson, VP Executive Director of New York Festivals Television & Film Awards Rose Anderson, VP Executive Director of New York Festivals Television & Film Awards "If you factor social media into the mix – I’d say the landscape grew a new continent." - Rose Anderson. Here is an in-depth interview with her. Inside New York Festivals TV & Film Awards New York Festivals: Why enter NYF’s TV & Film Awards? Rose Anderson: Let’s say you and your team have created a great show or a terrific promo or a super film. It was a hit with your viewers. It might have been an escape into… Read more...


  • Influencer Marketing – The Sliver Bullet

    Influencer Marketing – The Sliver Bullet Okay, so basic stuff first. We all understand the human truth - we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is based on that premise. Recently in one of the meetings with a large Influencer Agency, I wanted to know what they tell their clients. They were quick, 'The list of Influencers and their reach, interest, background, tone etc'. I heard, asked them, 'What else?’ They continued, ‘We give them a good brief, talk about the brand etc etc'. I said, Great. 'What else?' They looked around.… Read more...



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