Jyothy Laboratories Limited has assigned the Strategy and Communications mandate of beauty care brand Margo with Network Advertising. Network Advertising also currently manages the communication mandate for Henko. Tanuja Bhat, Chief Creative Officer, Network Advertising, said, “Margo is a solid, trusted 98-yr-old brand. The category is super-crowded. That ups the challenge even more. We’re looking forward to creating awesome work together.” Vinod Nair, MD, Network Advertising, said, “It’s been a privilege to be associated with Jyothy Laboratories. And to be given this opportunity of managing the Strategy and Communication needs of a legacy brand such as Margo will be an added responsibility for us at Network. It’s particularly delightful when existing clients show faith in their

Intex Technologies, a leading consumer electronics company, as part of its renewed marketing communications strategy, has awarded its complete creative/ advertising mandate to the recently launched MagicCircle Communications, headed by former Publicis Head - Hemant Misra. The account was till recently handled by Publicis. MagicCircle will be handling all the three core business verticals - Mobile Handset, IT Accessories and Consumer Durable range. The agency has already won two large businesses in MakeMyTrip and GOIBIBO within weeks of its launch. On awarding the business to MagicCircle, Mr. Keshav Bansal, Director, Intex Technologies, said, “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia

Network makes key promotions in the face of continuous growth In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India – West. The promotions are in line with the executives’ long-standing track record of achievements and will enhance the agency’s leadership capabilities as it continues to take on fresh growth in the Indian market. Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally. A media veteran with multifaceted experiences, Menon has worked across media agencies, television channels and on the client-side at Samsung. Since joining

Hindware chooses the DDB Mudra Group as its creative partner for Moonbow water purifiers May 2018 I Gurugram: Following a multi- agency pitch, the DDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand. The brand would be managed from the Group’s Gurugram office and will be led by Ashwani Dhingra, Executive Vice President & Business Partner, ‎DDB Mudra North. Hindware, a leading name in the Indian market, launched the consumer appliances brand- Moonbow in 2016. The brand strives to bring goodness into the lives of all its consumers with its aesthetically crafted, disruptively designed and technologically advanced