17 January 2021 01:52

HEADLINES

Post by MediAvataar's News Desk
- Jan 15, 2021
A night she cannot remember, a crime she cannot forget! So won’t you with Netflix’s upcoming murder mystery The Girl On The Train. The edge of the seat thriller, headlined by versatile and much-loved actors - Parineeti Chopra, Aditi Rao Hydari, Kirti Kulhari and Avinash Tiwary, will have you holding your breath as the mystery unravels. ...

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TOP STORIES

Post by MediAvataar's News Desk
- Jan 15, 2021
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The Last Dance most in-demand global series debut of 2020 Parrot Analytics, the global TV analytics firm, today announced the winners for the 3rd annual Global TV Demand Awards as well as the Virtual Festival video series schedule. The 2021 Global TV Demand Awards: Virtual Festival format will bring together talent, creators and executives behind the world’s most popular shows in a daily video series. ...
Post by MediAvataar's News Desk
- Jan 10, 2021
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Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in fourth-quarter 2022 with the intention to fully ...
Post by MediAvataar's News Desk
- Jan 09, 2021
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‘Compounding’ (in the sense both of combining and adding to) will characterise global TV throughout 2021 as the streaming TV boom forces a re-engineering of the TV value chain and the strategies for reaching the end viewer. The breadth of choice in the streaming market today means compounding (or bundling) multiple streaming services into packages must be the next step in the evolution of the streaming market. This goes beyond simple aggregation on a ...
Post by MediAvataar's News Desk
- Dec 19, 2020
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Netflix’s programming strategy in recent years has been clear. The streamer has been moving towards self-sufficiency by increasingly filling its catalogue with newly released and original content, while removing many older titles. This is set to continue as the newly-launched studio-led services—Disney+, HBO Max and Peacock—reclaim popular library titles such as Friends and The Office. However, COVID-19’s impact on the production industry has caused ...
Post by MediAvataar's News Desk
- Dec 10, 2020
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Now surveying 277,000 kids globally across 13 countries, The Insights People is the global leader in market intelligence for kids, tweens and teens. Predictions include the growth in direct-to-consumer retail, with Kids Insights data showing that online purchasing increases by children has increased by 50% in 2020, and has shown the quantity of US tweens who own or use digital currencies such as Bitcoin, has grown by 63% in the past 12 months. The ...
Post by MediAvataar's News Desk
- Dec 09, 2020
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Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4% growth in digital adspend Connected TV advertising to drive online video Retailer media to grow 46% The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic and is now forecast to shrink by 7.5% to US$587bn across 2020 as a whole, according to Zenith’s Advertising ...
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Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally Dentsu today confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. By integrating these two award winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in
The One Club for Creativity has announced five top creatives from India who will serve as judges for The One Show 2021. More than 250 top creatives from 42 countries will judge work from around the world. The jurors from India and their judging discipline are: Swati Bhattacharya, CCO, FCB Ulka, Gurgaon (Film) Raj Kamble, founder/CCO, Famous Innovations, Mumbai (Creative Use of Data) Lyndon Louis, ECD, Brandcare Medical Advertising & Consultancy, Thane (Health Wellness & Pharma) Senthil Kumar, CCO, WundermanThompson India, Bangalore (Integrated & Experiential/Immersive) Geet Rahti, CD, TBWA\Mumbai (Direct Marketing) The complete list of the global jury for The One Show 2021 juries can be viewed here. To ensure the safety of jurors during the continued
DDB Mudra Group has unveiled ‘Point of New’, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour, brought on by the pandemic. Using the Group’s proprietary Signbanking process, over 600 Covid specific small signs of social change were aggregated over the course of 8 months. Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world. ‘Point of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large. The essays discuss the new rules of the new world modelled on themes that keep the wheel of life in motion such as Being, Identity, Consuming and Parenting amongst others. The research began by studying people's lifestyle and daily routines in
Bags integrated media mandate for the brand Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore entrusted with integrated media duties for Perfetti Van Melle India. Wavemaker India has been the media agency on records since 2006 in India. The multi-agency pitch saw participation from other leading agencies. The account will continue to be handled out of Gurugram office. Commenting on the association, Rohit Kapoor, Director Marketing,Perfetti Van Melle India said, “Wavemaker team has been a trusted partner for nearly 14 years now and we are delighted that our partnership will start its 3rd innings after a well contested integrated media pitch process. Wavemaker has over the years played a significant role in our
Wunderman Thompson cracks the code of inspiration in new, global brand study Research proves strong correlation between inspiration and brand growth Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world Wunderman Thompson today launches Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers. The rigorous three-phased study involved academic research, a proprietary BrandZ™ data set studying over 33,000 brands in 183 categories across 45 markets over the past six years and a survey of 4,000 respondents, to identify the qualities a brand must embody, the stories it should tell and the experiences it can design in order to inspire
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