Post by MediAvataar's News Desk
- Jul 20, 2018
Imagine that you have an important event next month that requires a new outfit. However, the thought of getting in your car to drive to a local department store and fighting the crowds while you shop sounds less than appealing. Imagine instead, slipping on a sleek headset in the comfort of your home and visiting the store virtually. You ...

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Post by MediAvataar's News Desk
- Jul 20, 2018
- 0
More Than 80% Say Accuracy is the Most Important Factor When Buying Audience Data 90% would use more data if they had greater confidence in its accuracy Lotame , the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, announced the results of an in-depth, commissioned survey on audience data quality. For the study, 300 brand marketers that purchase or use audience data (1st, 2nd or 3rd-party) ...
Post by MediAvataar's News Desk
- Jul 15, 2018
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A question I get asked often is “What is my brand’s story?” Let’s talk about that. When I look at most brand stories that companies are putting out there, I feel they often look more like mission statements than stories. We once had a client whose brand story ran almost 1,300 words on their website. While it was interesting to the founding family of the company, it wasn’t interesting nor relevant to US consumers. No matter the size of your company or ...
Post by MediAvataar's News Desk
- Jul 13, 2018
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Analysts from MPA assess sports ecosystem in latest report: Asia Pacific Sports In The Age Of Streaming Media value for premium sports pushed up by rising demand for digital rights, market growth in Australia and India, and 2018 Fifa World Cup The value of TV rights appears to have peaked in most Asia Pacific markets apart from India, with digital rights the primary driver of rights inflation Recent sports rights auctions suggest that OTT contributes ...
Post by MediAvataar's News Desk
- Jul 13, 2018
- 0
Rooter maps behavioural data of Indian football fans to reveal interesting insights; football hubs Bengal & Kerala no longer support only big guns such as Brazil and Argentina Data maps behaviour of more than 2 lakh football fans on Rooter over the last 25 days As we near the end of the month-long greatest show on Earth, Rooter, the first-of-its-kind live social sports engagement platform, has captured data on the behaviour of more than 2 lakh ...
Post by MediAvataar's News Desk
- Jul 02, 2018
- 0
Newsbrands' combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over the period. Publishers are now looking to diversify business models to balance the deficit. These and other key findings are included the latest monthly Global Ad Trends report focusing on print and digital publishing compiled by WARC, the ...
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Auburn Digital Solutions, has recently been appointed as the digital media buying agency for Snapdeal, India's leading online marketplace. The account was won following a direct pitch and will be handled out of the agency’s Mumbai’s office. This win adds to the growing kitty of Auburn’s clients in India. As per the deal, Auburn will manage Snapdeal’s digital media buying which includes managing spends across Google Display, Youtube, Programmatic and many other platforms. The agency will allocate it’s team of digital experts across offices in Delhi, Mumbai and Kolkata and will support Snapdeal in managing efficient buying on media. “We are excited to bring on board Auburn. Auburn’s strength in planning and buying specially on the ad-tech platforms is strategic to build funnel
Creative Antenna, leaders in audio content, have announced the appointment of Amrita Bhattacharyya as their Business Head, Mumbai. Started by Rahoul Bhaargava in 2013, Creative Antenna has revolutionized the audio content landscape in India. They offer Radio across leading telecoms in a format that includes engaging content with no songs or advertisements and has the listener tuning in without using any internet connection. As part of her new role, Amrita will lead the charge on Business Development for domestic and International markets, development of VAS and non VAS business opportunities for the organisation. Speaking on the appointment, Rahoul Bhaargava, Founder, Creative Antenna said, “We are confident that Amrita will provide the kind of leadership that nurtures and builds
Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard. Headquartered in Kochi, V-Guard Industries is a major electrical appliances manufacturer in India. V-Guard Industries recently unveiled its new identity and vision for the brand with a tagline that says, ‘Bring Home A Better Tomorrow'. As part of the mandate, Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch. Speaking on the occasion, Nandagopal Nair, Vice President - Corporate Communications, V-Guard states, “V-Guard is coming off a massive brand transformation exercise, which symbolizes the brand’s
Lenovo Appoints Publicis Media Bespoke Unit to Handle Global Media Strategy, Planning and Buying Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets. In India, PM lands complete Lenovo product portfolio including Motorola. Lenovo, the world’s #1 maker of PCs and tablets, has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry. The new solution will be responsible for media strategy, planning and execution and includes all forms of traditional and digital media as well as global reporting and tools for Lenovo’s B2B and B2C
Scarecrow M&C Saatchi bags creative duties for 4 brands from Emami's FMCG portfolio. The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour. Scarecrow M&C Saatchi has won the creative mandate for Boroplus skin care portfolio, Kesh King hair care portfolio, Emami 7 Oils in One Hair Oil and Emami Diamond Shine Cream Hair Colour from Emami's diverse roster of FMCG brands. The account will be handled by Scarecrow M&C Saatchi’s Mumbai office. A spokesperson Vikas Srivastava, Sr. GM (Marketing), Emami Limited, confirmed the development by adding, "Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi we expect our
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leadership talk

  • Rajesh Kejriwal, Founder and CEO, Kyoorius Rajesh Kejriwal, Founder and CEO, Kyoorius "One thing which I haven't spoken about anywhere yet and is quite a secret is that we are introducing a new award and that is called - "Master of creativity award". It will be given out to that one person who has immensely contributed to the world of advertising but is not and has never been a part of the advertising industry." Said Rajesh Kejriwal, Founder and CEO, Kyoorius. In an interview with MediAvataar India, Rajesh exchanged his career journey,… Read more...


  • Data and Privacy. How much is enough

    Data and Privacy. How much is enough When a trainer at a workshop many years back, showed a packed audience a dozen ghost sites in the background secretly tracking a user on a famous airlines website, it did create panic. Social media websites had just started to become the darling of Digital marketing folks then. Data and Privacy laws since then have continued to remain unclear, uncertain yet glorified. With the big Facebook breach, we digital marketing and advertising folks are expected to relook at the equation. It also becomes important to understand how we reached here, the extent of the mess and the areas that concern… Read more...



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