Post by MediAvataar's News Desk
- Dec 13, 2018
Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today. Driving this edition’s theme, ‘Shaping India’s $5 Trillion growth agenda’, Day 1 of the two-day conclave witnessed influential leaders, global visionaries and key ...

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Post by MediAvataar's News Desk
- Dec 10, 2018
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Is nine to five still the best way to work? Increasingly, many businesses and employees are looking at alternatives to the traditional full-time work week, using artificial intelligence (AI), automation and new employee rewards. In 2018, Perpetual Guardian, a New Zealand-based trust and estate planning firm, conducted a breakthrough trial to test the efficacy and benefits of a shorter working week; 250 staff members could switch to a four-day work week ...
Post by MediAvataar's News Desk
- Dec 02, 2018
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In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive advertising. Our recently published Nielsen Auto Marketing Report 2018 seeks to help you meet this challenge with fascinating new insights into the automotive ...
Post by MediAvataar's News Desk
- Nov 28, 2018
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Ravneet Singh, 22, a gaming enthusiast began his corporate life about 6 months ago and with the new life, gaming took a backseat. His expensive gaming console ($500) was catching dust in the cupboard until Ravneet came across Mutterfly. Mutterfly is a peer to peer rental marketplace that allows its users to earn by renting their unused products. Ravneet is not alone as a survey by Olx shows that the amount of unused items in Indian homes has reached a ...
Post by MediAvataar's News Desk
- Nov 22, 2018
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LuxHub’s global observatory on Research & Insights releases its first report on global retail trends in luxury. This report will be periodically updated. Some of the take outs are summarised in the following points. LuxHub will be hosting a series of workshops on the subject in the key markets across the world. Over the next three-five years, the luxury retail scene will be driven by a number of key trends aimed at satisfying consumer needs, fuelling ...
Post by MediAvataar's News Desk
- Nov 20, 2018
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People around the world use Facebook’s charitable giving tools to support a neighbor who lost everything in a fire, bring critical care to a child battling cancer, help nonprofits bring food to those in need, and so much more. We’re announcing that people have raised over $1 billion on Facebook for nonprofit and personal causes, helping to raise awareness and make an impact in their communities around the world. We’re also bringing nonprofit fundraising ...
Post by MediAvataar's News Desk
- Nov 18, 2018
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It was hard to miss, but this week the New York Times published a story about our work with Facebook. One big thing missing from that and subsequent reports is the nature of the work Definers actually did for Facebook on a day-to-day basis. To be clear: Definers was not hired by Facebook as an opposition research firm. That might be the sexy story for media outlets because several of us have spent years doing research and communications for high-stakes ...
Post by MediAvataar's News Desk
- Nov 13, 2018
- 0
Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape. Therefore, the role of consumer insight is to inspire and shape disruptive ideas to ensure resonance with the target audience. When marketers are pushed to think of brands that have successfully disrupted, they tend to jump to the usual examples of Uber or Airbnb, followed ...
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New York Festivals AME Awards Announces Inaugural Advisory Council New York Festivals® 2019 AME Awards® announces the competition’s inaugural Advisory Council. “I am honoured to be the first South African to sit on the AME Advisory Council. To help steer and guide the process of awarding work that works; great creativity that meets and exceeds marketing goals and delivers tangible results, is a reward in itself,” said Mick Blore, Chief Creative Officer – South Africa & Sub-Saharan Africa, McCann Worldgroup. “I'm also very excited to do justice to the awards (and to our industry) by suggesting ideas and categories that will drive the future of our industry. And hence, hopefully, work that helps our industry play a meaningful role in today's constantly evolving world,” said
The rapid growth in the number of High Net worth Individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living. The discerning and demanding consumer expects the best of class and experience in everything, be it in the living or the bathroom space. As a brand which denotes the pinnacle of European craftsmanship and indulgence, Queo’s latest campaign celebrates this tradition and philosophy. The campaign, conceptualized by Dentsu One, narrates Jacqueline’s journey and her quest for the best-in-class bathroom experience. The ‘NOTHING LESS WILL DO’ campaign, launched across digital, cinema and print medium targets HNI consumers for whom opulence is a way of life. It is not just a showcase of the Queo world but a testament to the
Tarun Rai is Chairman & Group CEO of J. Walter Thompson South Asia Tamara Ingram, Global CEO, J. Walter Thompson said “Tarun’s new title accurately reflects his responsibilities. He oversees multiple countries with full-service agencies and digital companies including specialized divisions such as Shopper, Rural, Events, Design, Production and Social. Over the last three years, Tarun has ensured that all of these companies and divisions are integrated seamlessly to deliver the best communication solutions to our clients.” “Our clients are increasingly asking for integrating their brand communication across various touchpoints and platforms. What puts the JWT group at an advantage is that we have many specialised companies and divisions in the group but a single P&L. This
Dr. Oetker India, leading purveyor of western comfort food to India, has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India. The agency would play a key role in taking forward the brand’s ambition and growing its business. The decision was made post a multi-agency pitch and a 360 degree evaluation. The mandate will be led by the Delhi office of Publicis India. Commenting on the partnership, Devarshy R. Ganguly, Vice President - Marketing, Dr. Oetker India said “As Dr. Oetker India continues to expand and build scale for the western comfort food category, we needed a team that would bring in strategic mindset, disruptive ideas and deliver on the ask with passion. We found a perfect fit in the team at Publicis India
Gives fast-growing content production unit complete global reach, with 24-hour client coverage Sébastien Desclée, Chief Executive Officer of FuelContent – the newest content production arm of the FCB Global Network – announced its expansion into India. With offices PAN India- Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata, this new venture builds upon FuelContent’s existing hubs in Canada (Fuel Canada) and South Africa (Fuel SAF). “Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell ‘Never Finished’ stories to new audiences,” said Desclée. “Forging a larger FuelContent network adds value to our clients’ businesses
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leadership talk

  • Archana Anand, Chief Business Officer, ZEE5 Global Archana Anand, Chief Business Officer, ZEE5 Global “‘Language’ is the core proposition of ZEE5 which is embodied across the entire content and user experience of ZEE5. The platform offers its viewers around the globe a completely integrated entertainment experience across 12 languages and 11 display language personalisation options.” Explained Archana Anand, Chief Business Officer, ZEE5 Global. In an interaction with MediAvataar India, Archana shared about the newest OTT platform on the block and how it will resonate with people who are ‘Dil Se Desi’. Here is the… Read more...


  • Up close with your New-Age Strategy

    Up close with your New-Age Strategy You are all ready with what looks like a winning digital strategy a category shaping roadmap. But what if you were told that this could be grossly irrelevant, or even counter productive? Or if it was doing the brand nothing more than just garnering a few shiny superficial brownie points? How does on look at a brand’s New-Age strategy for short and long term both, with the same lens and build a framework that fits in with the big goals? First let’s check and tick what we have been saying over the last few years: • We said, it’s all… Read more...



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