27 January 2020 03:53


Post by MediAvataar's News Desk
- Jan 26, 2020
Unlikely heroes are reviving the classic cinema experience. Despite fears that streaming services are threatening the life of big-screen cinemas, new brand investments indicate a heightened focus on the in-theater viewing experience—paving the way for a future iteration of cinematic entertainment. High-end department store ...

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Post by MediAvataar's News Desk
- Jan 26, 2020
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Connected TVs saw a 319% increase in views over-the-top for sports content, with the highest completion rates of any device. Brightcove Inc., the leading provider of cloud services for video, today published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what ...
Post by MediAvataar's News Desk
- Jan 25, 2020
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Social media has transformed so many aspects of modern life, from how we communicate and build communities online, to how we organise for social action and raise money for charitable causes. It has also changed the way companies, especially small ones, grow their businesses. Today, we estimate that around 25 million businesses in the European Union, mostly small businesses, are using our services each month. To understand the true extent of Facebook’s ...
Post by MediAvataar's News Desk
- Jan 23, 2020
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Mindshare Sydney wins Grand Prix and Scalable Idea awards for Fox Cricket Campaigns for global brands such as Google Translate, Knorr and Maybelline, and local brands including Danner in Denmark and Jinlingguan in China, are among the winners of the Effective Use of Tech category of the WARC Media Awards 2019, a global case study competition recognising communications planning which has made a positive impact on business results. A total of eight ...
Post by Editor
- Jan 19, 2020
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Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade. From Optimistic Futures to openness and change in attitude towards once taboo topics, “The Future 100” annual report looks ahead to the defining trends in consumer behavior and innovation for 2020~ As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior ...
Post by MediAvataar's News Desk
- Jan 15, 2020
- 0
While bundling Apple TV+ at no additional cost with new devices is central to the group's TV and hardware strategy, with only 45 hours of premium, original programming (Nov 2019), the stand-alone $4.99 a month price for the streaming service make it currently the most expensive in the US on a cost-per-hour basis. Other similarly priced services, such as Acorn TV ($4.99), CBS All Access ($5.99), BritBox ($6.99) and Disney+ ($6.99) all offer over 3,000 ...
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Benetton group, the leading multinational fashion brand, built on innovation, aims to combine economic growth with social commitment, competitiveness, care for the environment, business and ethics. dX–cubic, the dentsu X agency has won the digital business, effective January 2020. The erstwhile agency was wavemaker, GroupM. Speaking on this occasion, Mr. Sundeep Chugh, MD & CEO, Benetton India said,
Havas Creative has started the year with a bang by winning the integrated communication mandate for William Grant & Sons, following a rigorous multi-agency pitch in December. The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie. As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency's Delhi office. Payal Nijhawan, Head of Marketing, William Grant & Sons India said “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue
“I Will Wear Out Plastic” clothing line: a fashion statement for the environment conscious UNEP India joins hands with Ogilvy India to launch an innovative campaign to highlight its work on phasing out single use plastic. Masaba Gupta enriches this initiative by creatively transforming the campaign into a clothing line. The clothing line with detachable bags sends out a strong message on #BeatPlasticPollution. The United Nations Environment Program (UNEP)- India office is proud to be associated with Ogilvy India and renowned international designer Masaba Gupta to launch the ‘I WILL WEAR OUT PLASTIC” concept, created by Ogilvy, especially for UNEP and the clothesline designed by Masaba. UNEP India has been a major catalyst in India’s campaign against single-use plastic ever
iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India. As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of Paid Media duties. The agency bagged the account post a multi-agency pitch. Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.” Anika Agarwal, Director & Head Marketing, Digital and Direct Sales, Max Bupa Health Insurance added, “At Max Bupa,
9 Global Executives Recruited to Select 2020’s Financial Category Entries New York Festivals® Advertising Awards unveiled the 2020 Financial Category Executive Jury (formerly Midas). This is the first year that the Midas Awards has merged with NYF’s Advertising Awards creating a new category group honoring campaigns that recognize all types of media used in financial services advertising and marketing. A prominent global panel will review all the shortlisted financial services entries selected by the international New York Festivals Grand Jury. NYF’s Financial Category Executive Jury is comprised of a diverse group of founding officers, creative partners, and executive creative directors from global advertising agencies as well as internationally recognized experts in financial
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leadership talk

  • Ranjit Nair, CEO Germin8 Ranjit Nair, CEO Germin8 "While there are areas in technology where India may not be as advanced as their western counterparts but when it comes to digital marketing as a whole India is keeping pace with other countries especially in the usage of new platforms and new technologies." Said Ranjit Nair, CEO of Germin8 In an interaction with MediAvataar India, Ranjit gives us an in-depth knowledge of growing digital trends in India and what customers really want. Here is the complete Q&A.... What does… Read more...


  • Your Story is Your Brand

    Your Story is Your Brand Why MBA Students Need to Build a Brand Online? A couple of years ago, a CEO recruiter at an MBA institute told me that my HR team looks at CVs while I prefer to look at the LinkedIn profiles of candidates. As I discussed relevance of social media with more recruiters, I found that majority of the recruiters expected that candidate’s CV should include LinkedIn profile public URLs. The interactions with industry professionals made me realize that social media especially LinkedIn has become critical even at entry level jobs in corporate. LinkedIn profile assessment has become the part of campus… Read more...



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