Post by MediAvataar's News Desk
- Dec 09, 2016
Lack of Focus on Critical Analytics and Strategies for Greater Value and Return Could Challenge Success, Reveals New CMO Council Study With Deloitte Far from being just a brand custodian, many chief marketing officers (CMOs) believe corporate leaders now expect them to have primary responsibility for growth strategies and revenue ...

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Post by MediAvataar's News Desk
- Dec 09, 2016
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Designing a wealth of engaging content marks your way to a successful marketing strategy. There is no dearth of creative ideas, but how do we actually distinguish between engaging & non-engaging content; could be an intimidating task! The content strategies for any business or brand should be versatile and adaptable in order to meet the ever-evolving needs of consumers across the globe. The best way to make the task easier is to track your content ...
Post by MediAvataar's News Desk
- Dec 04, 2016
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With mental health issues on the rise, consumers are turning to products that offer a sense of comfort. As consumers’ lives become more hectic, they are looking for relaxation and emotional support. Hygge is the latest lifestyle phenomenon to recognize people’s need for comfort. Pronounced “hoo-gah,” the Danish concept roughly translates to a feeling of comfort and coziness. Ubiquitous in Denmark, the concept has taken the UK by storm in recent months. ...
Post by MediAvataar's News Desk
- Nov 30, 2016
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According to eMarketer, Native display ad spending will surpass traditional display spending 2016 and will grow at double-digit rates for several years, reaching $36.3 billion by 2021. As marketers wade deeper into Native Advertising, they need to have a better understanding of how to drive the best results and engagement across devices, formats, success metrics and content categories. It’s important that marketers understand that Native Advertising is ...
Post by MediAvataar's News Desk
- Nov 29, 2016
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When people talk about innovation, they are typically referring to what we call “breakthrough innovation”: game-changing new products that address a real consumer need in a way that no product has done before. Notable examples include Chobani, which incited the Greek yogurt revolution, and Plan B One Step, the first over-the-counter emergency contraceptive pill in the U.S. But breakthrough innovation is challenging. Moreover, most new product launches ...
Post by MediAvataar's News Desk
- Nov 23, 2016
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When connecting with an audience, Hillary Clinton leads with the head while Donald Trump comes from the heart: both hold lessons for today leaders. Watching Hillary Clinton and Donald Trump during the U.S. presidential debates, it is striking to observe the difference in communication styles between the candidates; indeed they seem to use two diametrically opposing ways of connecting with their audience. The question is which style works best for a ...
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Integrated communications agency, Jack in the Box Worldwide, a part of The 120 Media Collective, has appointed Kaizad Pardiwalla as President, with the aim to lead its ambitious growth strategy. Kaizad, who joins from Orchard Advertising, where he was Chief Operating Officer, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective. A 360-degree marketer with rich experience in the advertising and digital communications space, Kaizad brings to the table a vast repertoire of advertising knowledge and adds strong agency-scaling experience that will be instrumental in Jack in the Box’s growth strategy. Apart from growth and new business acquisition, his key responsibilities will include managing existing clients and ensuring seamless operations and
FCB Ulka appoints Keegan Pinto as Creative Head - FCB Ulka (West) and National Creative Director - Branded Content In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai. With over 15 years of experience in the industry, Keegan is one of the most recognized and awarded names in the business. He has been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World. Keegan championed
Programmatic ads to grow 31% in 2017, ahead of all other channels Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today. This report, which covers 41 key advertising markets, estimates that programmatic will grow comfortably faster than social media (which will grow 25%) and online video (20%) – and a growing proportion of these other channels will be traded programmatically. Programmatic will become the principal method of trading digital display this year, accounting for 51% of expenditure, and will rise to 58% of expenditure in 2017. At first programmatic marketing was often used to reach target audiences as cheaply as possible, with little regard for the quality of the sites
Ogilvy Delhi recently launched a campaign to curb open defecation. Under the Swachh Bharat Mission, one of the key behaviours to curb, is open defecation. The Ministry of Drinking Water and Sanitation, Government of India, wanted to develop communication that would help bring about this change. In India, open defecation is a well-established traditional practice deeply ingrained from early childhood. A significant gap also exists between knowledge and practice. Even when people are aware of the health risks related to poor sanitation, they continue with unhealthy practices. The practice of open defecation is not limited to rural India. It is found in urban areas too where the percentage of people who defecate in the open is 12 percent, while in rural settings it is about 65 percent;
Leo Burnett India is proud to bring in two more prestigious wins to India. The agency has bagged India’s sole Gold at the 2016 edition of the Epica Awards, for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX. Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a Bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world. Leo Burnett India is the only agency in the APAC region to win at these Awards. The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’. The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the
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leadership talk

  • Saumitra Prasad, Chief Marketing Officer of Kokuyo Camlin Saumitra Prasad, Chief Marketing Officer of Kokuyo Camlin “We are looking at innovation at every aspect especially new product development. We were looking at trend of children reducing consumption of water colours & poster colours due to scarcity of time and messy experience. We launched an innovative product called brush pen which gives the experience of water colours with the convenience of pen. This has been very well accepted by the market. We have launched many innovative products like Colour Mechanical Pencils, washable Crayons, No Sharpening Mechanical Pencils… Read more...


  • Perfecting the Recipe for Success in B2B Content Marketing

    Perfecting the Recipe for Success in B2B Content Marketing In a world where audiences are deeply immersed in content, marketers need to adapt to this changing landscape. This has led to the rise of content marketing as a storytelling vehicle, with brands shifting from simply crafting messages to creating experiences. B2C marketers seem to have generally embraced this shift earlier in the days, prioritising content marketing. Blogs and content hubs are now regarded as ultimate megaphones for companies; websites have to be more interactive and social media channels hold the reins of CRM. According to Content Marketing Institute, 37-percent of B2C content marketers are developing a more documented content… Read more...



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