HEADLINES
- Jan 18, 2019
Capabilities demonstrate the agency’s diverse expertise to meet the needs of clients in today’s modern marketing communications world
Ogilvy announced today key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.
While Ogilvy operates now as a fully ...
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TOP STORIES
- Jan 18, 2019
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‘Be Friendly’, ‘Respect Women’, ‘Don’t Fight’, ‘Be Kind to Others’, ‘Don’t Bully Others’ and ‘Spread Love’ are some of the first moral lessons every boy and girl gets at home, school, and religious places. These lessons are meant to make us better human beings such that we help make world a better place.
As we grow up, we also learn a few other lessons that help us in coining a judgement about others such as ‘How to treat people who are weaker than us’, ...
- Jan 13, 2019
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The fourth edition of the BabyTech Summit at CES makes parenthood cool, calm and connected.
Modern parents are helping grow the baby tech category and this year’s edition of CES displays the burgeoning demand. From maternity belly bands to silent breast pumps, this segment is becoming increasingly sophisticated, meticulously crafted and slickly designed, shedding the clinical and bulky looks from yesteryear.
Health tech startup, Owlet Baby Care debuted ...
- Jan 07, 2019
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In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.”
Modern marketers have a number of tools to drive growth in the competitive environment which are supported by data to make confident decisions—like pricing, promotion, assortment and media. But when ...
- Dec 30, 2018
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Clients are increasingly questioning the relevance of brand tracking, but it’s not because they don’t see the value of brands. What they doubt is the effectiveness of brand tracking programs.
Kantar Millward Brown and Kantar TNS have been talking to clients and account teams all around the world to understand what’s going on. We see that, to maximize brand value today, clients need an agile, actionable and future-oriented integrated framework to build ...
- Dec 28, 2018
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It’s Friday night. You’ve left work on time and you’re headed to the supermarket to pick up dinner. It’s been a long week and it’s time to treat yourself. First, you head up the chilled aisle to pick a pizza and you decide on the more expensive looking pizza—the one with buffalo mozzarella and artisanal crust.
Next stop is the wine section, and you narrow your decision to two options: one looks more premium because it has gold label, but the other one ...
- Dec 23, 2018
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Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales. While the festive trading period has always been important, shoppers spent £116m (+2.6%) more on alcohol during Christmas last year than they did the year before—and we expect that figure ...
- Dec 18, 2018
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New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns
Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer.
Some 40 percent of ...
- Dec 10, 2018
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Is nine to five still the best way to work? Increasingly, many businesses and employees are looking at alternatives to the traditional full-time work week, using artificial intelligence (AI), automation and new employee rewards.
In 2018, Perpetual Guardian, a New Zealand-based trust and estate planning firm, conducted a breakthrough trial to test the efficacy and benefits of a shorter working week; 250 staff members could switch to a four-day work week ...
What to read next
Capabilities demonstrate the agency’s diverse expertise to meet the needs of clients in today’s modern marketing communications world
Ogilvy announced today key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.
While Ogilvy operates now as a fully integrated business centered around client needs, developing and nurturing key specialist skills is the role of Capability Leaders. These leaders have the modern marketing skills to meet the changing needs of clients, and demonstrate the depth and breadth of the expertise that exemplifies the new Ogilvy.
“Today, brands are facing unprecedented change and we must continue to evolve to meet their needs”, said Kent Wertime, Co-Chief Executive, Ogilvy Asia. “This
A Brain Trust of International Creatives Representing 65 countries from 6 Continents Poised to Select the World’s Best Advertising
New York Festivals International Advertising Awards® announced its world class Grand Jury. To date, NYF’s powerhouse 400+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries.
From Argentina to Vietnam, this peer-nominated panel provides a comprehensive view of the advertising world today. This year’s Grand Jury, recruited from top global agencies and the hottest new boutique shops, is comprised of prominent award-winning Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers, and Marketing/PR pro’s all playing a
GREY group India wins three at Effies 2019. The award wins are for clients Mahindra Rise and CIPLA.
Last year, the agency created path breaking campaigns for both these clients with ideas aimed to raise awareness on health issues prevalent in India.
The Mahindra Rise campaign ‘Sehat Ka Batua’ has won a Silver in the Social Good (Positive Change- Not for Profit) and a Bronze in the Direct Marketing category respectively. The campaign created awareness amongst women in rural India against Breast Cancer.
The campaign for CIPLA - BeRokZindagi has won a Bronze in the Healthcare category. The campaign aimed to raise awareness about asthma and how inhalers are the best form of therapy
EFFIE Awards India 2019 celebrates pioneering brand stories
The Advertising Club (TAC) India hosted the latest edition of the coveted “EFFIE AWARDS INDIA 2019” presented by COLORS at Taj Lands’ End, Mumbai. The awards that prides itself as being the gold standard in advertising and marketing fraternity saw brand innovators and thought leaders being recognized for their pioneering brand and media strategies.
Hindustan Unilever Limited was adjudged as the EFFIE Client of the Year, while McCann Worldgroup India was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by the Ogilvy India Group for the Fevikwik Campaign – “Getting the fixer at home to fix more”.
Speaking about winning at the coveted EFFIEs, Mr. Vikram Sakhuja, President of The Advertising Club and
To Help Agencies Manage Costs In The Area Of Awards Entries
Make informed investment decisions that maximise your award efforts. Let your work be audited in The Shortlist by a world-class jury before entering international award shows. It’s no secret that the advertising, media and digital agency businesses are challenged with pressure on margins, forced by increased competition. In this environment, agency management is searching for areas in which costs can be cut without compromising on the quality of their output.
It’s this simple understanding of what the agency is going through that has provoked Kyoorius to launch ‘The Shortlist’, an initiative that helps agencies manage costs in the area of awards entries.
Rajesh Kejriwal, co-founder & CEO, Kyoorius, comments, “Our
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leadership talk
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Gayle Mandel, Executive Director, AME Awards
"This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with… Read more...
OPINIONS
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Consumer Journey leading to Brand Journey - Disruptive Currents joining hands
Let’s start by saying - Understanding the approach and steps a customer takes before getting converted can be just as valuable to marketers as the sale itself. Attribution models basically assign credit to touchpoints in the customer journey, is now becoming more complex than ever. Maybe it is time to go back to the white board and uncomplicate, starting with first indulging ourselves in how we envisage immersive consumer experiences. Good news – the game must keep changing for the spirit of it and guess what, it is changing making show even more exciting. Broadly, Mobile (both handsets and internet)… Read more...
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