Due to the pandemic, most consumers are stuck at home. Brand Kingfisher first developed a digital campaign to enjoy Kingfisher with friends over a video call. However, there was a larger opportunity in the space of ‘At-Home’ Consumption. This potential had not been tapped before. Since the scenario changed, the brand embarked on a new journey to bring people together at home over a Kingfisher. The brand has recently launched a new campaign with a series of commercials, each leading up to the key message- Ghar Pe Kingfisher (Kingfisher at home), under the brand’s umbrella thought - Kya Plan Hai? (what’s your plan?)! These commercials show people at home coming together over a Kingfisher. The first commercial in this series shows a young boy in his mid-twenties who’s hidden some

Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020 for championing women in business and driving change for gender diversity in the workplace. Supported by Yahoo Finance, the three global lists celebrate female executives who are role models and driving change to increase gender diversity at work, future leaders who are making a significant contribution to gender diversity, and senior leader advocates who are dedicated to creating a more diverse and inclusive business environment for women. WPP Health Practice’s International CEO Claire Gillis, MediaCom’s Chief Transformation Officer Sue Unerman, Kantar’s Profiles Division Global CEO Caroline Frankum, Wunderman Thompson Argentina’s CEO Victoria Cole, WPP Country Manager for Turkey and GroupM’s

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities. On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only

After sweeping the awards night as debutants last year, Wunderman Thompson India did an encore at the 2020 awards night  Bagged 12 blue elephants, 1 bronze elephant and 38 baby elephants for some of the biggest brands across multiple diverse categories  For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and