RD&X Network brings on board APAC Agency Network veteran Ashish Bhasin as Co-Founder & Chairman With over 34 years of experience in advertising and media industry, Bhasin is credited with 24 successful agency acquisitions, management of 10,000+ people, and over $4 bn of ad spends in APAC region RD&X Network, a Global Advertising & Marketing Transformation startup, announces the appointment of Ashish Bhasin as Co-Founder & Chairman. The former CEO APAC of Dentsu, Bhasin is an Advertising and Media veteran with over 34 years of industry experience which includes 24 successful agency acquisitions, management of 10,000+ people, and over $4 billion of ad spends in the APAC region. Founded by Rajiv Dingra, former CEO of WATConsult, RD&X Network is headquartered

Havas Worldwide India (Creative) has seen a strong growth trajectory over the past two years. To add thrust to this momentum, it has further added key profiles to its strategy and account management teams with senior appointments. Arthi Basak has joined as EVP & Planning Head – West and Esha Datta and Sougata Kundu have been roped in as Vice President, Client Servicing. While Arthi and Esha will be part of the Havas Mumbai office, Sougata will work out of Havas Gurgaon. In the past two years, along with significant changes in its leadership team, Havas Worldwide India has also enhanced and updated its core expertise and offerings, all while completely transforming its creative prowess to align with the ever-evolving media landscape. In 2021 alone, Havas Worldwide India garnered

The agency will handle media strategy and buying rights for India’s leading and trusted omni-channel consumer durables and electronics Carat, the media agency from dentsu India, has bagged the media mandate for Croma - an Indian retail chain of consumer electronics and durables from the house of Infiniti Retail. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, Carat India will oversee the brand’s media planning and buying rights (Traditional + Digital). The agency will also partner with the larger teams at dentsu India to drive the full-funnel marketing needs of the client, further driving outcome-based solutions for the next phase of their exponential growth, keeping customers at the core of its planning

Wavemaker, the media partners for Netflix India, has created first-of-its-kind musical association for the launch of the most awaited season 4 of Stranger Things. Wavemaker brought together an industry first musical association with the music maestro Ilaiyaraaja to compose the title track of Stranger Things with an Indian twist. The captivating soundtrack which was released recently has been a sensational hit within a day of the launch. The beautiful association was brought together by Wavemaker South Entertainment Outpost where the team identified the music maestro as the right protagonist for the promotions of Stranger Things for its Tamil and Telugu audience, worked closely with the brand team to chart out the association in detail to suit the audiences, and carried out