14 August 2020 13:15


Post by MediAvataar's News Desk
- Aug 14, 2020
Eurosport SD & HD to continue broadcast on linear network Discovery Plus, India’s first aggregated real-life entertainment streaming app, will showcase MotoGP™ World Championship LIVE starting with the Austrian Grand Prix scheduled from August 15-16, 2020. With 11 races more to go this season, Discovery Plus aims to build a ...

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Post by MediAvataar's News Desk
- Aug 11, 2020
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COVID-19 pandemic engraining long-term changes in consumer behaviors; there is no going back to the pre-pandemic world for consumer brands. The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to the findings of Accenture’s (NYSE: ACN) COVID-19 Consumer Pulse Research. The research surveyed 2500 consumers in India between March and June, among ...
Post by MediAvataar's News Desk
- Jul 25, 2020
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Yahoo Mail users will now be able to fill Walmart shopping carts directly from their inboxes - transforming commerce experience for consumers What you need to know: Verizon Media captures offline to online customer behavior shifts and creates a more integrated shopping experience for the company’s nearly 900 million users Yahoo Mail users can now shop directly from their inbox at Walmart, the biggest grocery retailer in the U.S. No other email provider ...
Post by MediAvataar's News Desk
- Jul 24, 2020
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2020 Effective Social Strategy Report - insights and themes from the global WARC Awards Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce. This is one of the conclusions outlined in WARC's latest study, the 2020 Effective Social Strategy Report, which provides insights and themes from the winners of the Effective ...
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Fiverr Sponsors Bowery Awards Creative Category Group “Made on Fiverr” New York Festivals® Bowery Awards, and Fiverr, a global online platform that connects businesses of all sizes with skilled freelancers, unite to shine the spotlight on independent creatives who are working in Audio, Film Craft, Motion Video, and Design. “We’re thrilled that together New York Festivals and Fiverr will provide a world-class competition to celebrate the innovative freelance work in the industry today,” said Scott Rose, Executive Director, The Bowery Awards. “With Fiverr’s expanded reach, The Bowery Awards will bring more attention to the diverse group of creatives who work behind the scenes.” “Fiverr is a global platform that people all around the world come to in order to help them build
Integrated account includes creative, digital, media and PR To establish it as a B2C brand and widen its consumer base. DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax. Public Relations for MMTC-PAMP will be managed by FleishmanHillard. An industry leader in the B2B space, the forward looking communication strategy will help establish MMTC-PAMP as a B2C brand by setting up a digital ecosystem that provides a responsible, trustworthy gold and silver purchase journey to the end consumer. This plan will include a
To launch a rendition album of ‘Jai Raghu Nandan’ The brand launches an entire album with bhajan performances from ace Bollywood singers to entertain and satiate the devotional needs of listeners amidst the lockdown New Delhi, Aug 04 2020: Shemaroo Entertainment, India’s leading content powerhouse has partnered with talented singer Tochi Raina and other eminent Bollywood singers to launch bhajan renditions of classics like ‘Jai Raghu Nandan’, ‘Aisi Lagi Lagan’, ‘Raghupati Raghava Rajaram’ and ‘Mere Shyam’, amongst others. Tochi Raina has been a very prominent part of the Hindi music industry and is most known for his famous compositions like Kabira from Yeh Jawaani Hai Deewani and most recently Do Din Ka Ye Mela from Gulabo Sitabo. The album includes bhajan renditions from other
Enabling them to acknowledge the ones who make life easier with a 'Heart Felt Thank You note' In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalized Thank You, for each person who makes their lives easier each day. The print ad plays on the insight that everyone has their own unique heroes who make their lives smooth and easy but usually go unnoticed. The copy takes the reader through a typical day in their lives and the people in it - The maids and cooks who pack their dabba, the rickshaw wala who's a friend now and doesn't say no to them, the office admin staff who
The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda through curating engaging platforms like D-Code, Digital Review and Digital Debate Series amongst others. These ideas exchange platforms have inspired young professional minds and contributed to the learning curve of the category. The apex industry body is all set to elevate the learning experience with another landmark development initiative in partnership with India’s premiere educational institution MICA – School of Ideas that drives excellence in Management, Strategic Marketing, Creativity & Communication and Digital learning. The MOU signed recently by Mr. Partho Dasgupta on behalf of The Advertising Club and Dr. Preeti Shroff on behalf of
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leadership talk

  • Abraham Thomas, CEO, RBNL (BIG FM) Abraham Thomas, CEO, RBNL (BIG FM) MediAvataar: Radio has become the new ‘comfort companion’ and a trusted source of information during the Covid-19 pandemic for its listeners. Your thoughts on this? Abe: Radio has been reimagined in the minds of listeners, particularly in the last few months, as it has become the most trusted medium for audiences across the country. As we all grappled with the effects of the pandemic, radio helped listeners wade through the slew of unratified fake news and sensationalism that followed. Listeners… Read more...


  • Brand Building in the time of crisis: Why an effective communication strategy is pivotal

    Brand Building in the time of crisis: Why an effective communication strategy is pivotal According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms of brand value. These are trying times. As people go into all-out protection mode, a dreaded sense of collective anticipation hangs over our everyday lives. Keeping socio-physically away from others and diligently following personal hygiene practices are even precipitating irreversible and lasting behavioural changes. Add to it the economic and income uncertainties and the psycho-emotional baggage that comes with them. In such times of crisis, how do brands evolve their communication strategies to stay relevant and connected with their customers?… Read more...



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