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Post by MediAvataar's News Desk
- Sep 29, 2016
In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said the author, that this dependence on machines was not going to a good place. More recently, Ralph Nader, writing in the Huffington Post, asked whether Bill Joy’s concerns were ...

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Post by MediAvataar's News Desk
- Sep 25, 2016
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India’sBrandZ™ Top 50 Brand Valuation rises 30% over threeyears • Locally-grown Indian brands increased 32% in value during that period, while global brands with local presence grew by 19% • Overall brand value of Top 50 saw a modest dip of 2% in 2016 The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable ...
Post by MediAvataar's News Desk
- Sep 21, 2016
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Brands armed with new products have always rushed to be first to market, as first movers often establish a stronghold that can be difficult for later entrants to break into. But being “first mover” at the expense of being “best mover” can often lead brands to competitive disadvantage. For example, if you asked Americans today to name the first Greek yogurt brand that comes to mind, most would say Chobani—despite the fact that Fage beat Chobani to U.S. ...
Post by MediAvataar's News Desk
- Sep 13, 2016
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To state the obvious, brand managers spend their days looking for ways to grow their brands—and today they have more tools at their disposal than ever before. The challenge of media fragmentation matched with the opportunity provided by big data have come together to give brand managers the ability to target specific “micro” audiences with more tailored messaging, resulting in more efficient growth. These tools provide the most impact for brands in ...
Post by MediAvataar's News Desk
- Sep 11, 2016
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The site of Donald Trump gets 3x more clicks come from search engines than Hillary Clinton Kantar Media, through its AdGooroo, is analyzing the impact of search engines access to the websites of official campaigns of Hillary Clinton and Donald Trump, current candidates for the US presidency. Comparing organic clicks (those that are generated when users click on non-sponsored links in search results) and paid advertisements, it became evident that this ...
Post by MediAvataar's News Desk
- Sep 08, 2016
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When Instagram unveiled Instagram Stories earlier this month, the interwebs flooded with debates about the close similarities the new feature bears with Snapchat’s own Stories feature. Headlines like Huffington Post’s “Is Instagram Stories the Nail in Snapchat’s Coffin?” and The New York Times’ “Instagram Take a Page from Snapchat, and Takes Aim at It, Too” define much of the chatter generated by Instagram’s new release and today, Florence Lujani, J. ...
Post by MediAvataar's News Desk
- Sep 07, 2016
- 0
The IMF downgraded global growth prospects in July, China’s economy decelerated again and economists are forecasting potential recession for the UK following Brexit. Maybe it is time we figured out that the heady days of economic growth are behind us and focus on how best to grow brands in a slow growth world. You can argue that the slow growth is an after effect of The Great Recession, lower demand for commodities or political instability; but possibly ...
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Havas Media Group India has appointed Nitin Karkara as Head - Digital. His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Having graduated from University of British Columbia, Canada, Nitin brings to the agency, an experience of 16+ years in business development, brand strategy, product marketing, mobile and e-commerce. Nitin previously was the G.M. and Head of Digital (HHP Division), Cheil Worldwide and prior Digital Marketing Lead - India & South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK,
The India Chapter of International Advertising Association at the Annual General Meeting held on 23th September, elected Neeraj Roy, Managing Director and CEO, Hungama Digital Media as its President. Speaking about the development Neeraj Roy said, “International Advertising Association in India over the past few years has played a key role in bringing the Media, Marketing and Advertising community together and I am delighted to have been given the opportunity to serve as President. On behalf of our new team and management committee we would like to thank Srinivasan K Swamy for his stellar leadership over the past few years and we look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact
Blood Banking, an initiative by the Indian Red Cross Society which was conceptualised and created by J Walter Thompson wins a coveted Pencil at the prestigious D&AD Impact Awards. The award ceremony will take place on 27th September 2016 at PlayStation Theatre, New York City. Blood Banking revolutionized the way people look at blood donation with one simple change – people could now save their own blood, just the way they would save money in a bank. And just like a savings account, one could withdraw their units whenever required, or transfer to someone in need, all at the click of a button – through the Blood Banking App. With an interface similar to that of net banking, all account holders enjoyed a familiar and seamless experience. After launching on the 3rd of April 2016, the
Vikram Sakhuja as Vice President, Ajay Kakkar as Secretary, Bhaskar Das as Jt Secretary and Shashi Sinha as Treasurer. At the recently concluded annual general meeting, The Advertising Club unanimously elected Raj Nayak, CEO COLORS, as its President for the second consecutive term. The New Managing Committee is as follows: • President| Raj Nayak, CEO, COLORS, Viacom18 Media Pvt. Ltd.• Vice President| Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd. • Secretary | Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group • Jt. Secretary | Bhaskar Das, Group CEO, Zee Media Corporation Ltd.• Treasurer| Shashi Sinha, CEO, IPG Mediabrands• Office Bearer | Ashish Sehgal, COO, Zee Unimedia Ltd.• Member |Mitrajit Bhattacharya, President and
Vivek Dhyani has joined Havas formerly Havas Worldwide in Gurgaon as Group Creative Director from August Communications, where he was, till recently, one of the founder-directors. Vivek, who started off as a scriptwriter with the All India Radio, Najibabad, has spent over 19 years in the advertising industry with Saatchi & Saatchi, Capital Advertising, Grey Worldwide, McCann-Erickson and August Communications. He has worked on brands such as Hyundai Santro, Panasonic, Maruti Suzuki WagonR, Maruti Suzuki Corporate, Escotel Mobile Communications, LG, LML Motorcycles, Samsung, Aviva Life Insurance, Wrigley’s, Incredible India, Nescafe, Coca-Cola, Perfetti Van Melle, General Motors, Dabur and MetLife, amongst others. Says Nima Namchu, CCO Havas India: “I bumped into Vivek during my
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