Post by MediAvataar's News Desk
- May 26, 2018
FENDI is pleased to announce the appointment of Giuseppe Oliveri as WW Managing Director Retail & Wholesale, effective July 1st, 2018. Based in Rome, he will directly report to Serge Brunschwig – Chairman & CEO. After obtaining a Master's degree in Economics at Libera Università Internazionale degli Studi Sociali in Rome, ...

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Post by MediAvataar's News Desk
- May 26, 2018
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What is luxury? In a world where everything from toilet paper to cat food can be labeled as such, the term is becoming meaningless To redefine luxury for a modern era, Selfridges presented The Flipside, a multisensory installation set inside the Old Selfridges Hotel in London. Part of the store’s year-long Radical Luxury program, The Flipside invited artists, designers and brands to contribute their concepts and interpretations of luxury for the future. ...
Post by MediAvataar's News Desk
- May 23, 2018
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The importance of recommendations on social media when Vacation Buyers are researching travel options. Recommendations and reviews have always had a huge impact on the process of travel bookings and today they are all over social media – be they direct from travel communities or friends and family. They have the potential to affect travel decisions at every stage of the purchase journey. 45% of those who plan to buy a vacation in the next six months ...
Post by MediAvataar's News Desk
- May 18, 2018
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More and more, we rely on the internet for ways to safely store the things that matter—making life simpler and less cluttered. Over the years, we’ve provided people with easy, secure ways to create, store and share files online, including 15 GB of free space with every Google Account. Thanks to mobile phones, and new file formats like 4K video and high-res photography, people are storing more than ever before. That’s why we’re introducing Google One, a ...
Post by MediAvataar's News Desk
- May 14, 2018
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In the nearly 30 years since the world wide web launched, more than 2 billion websites have been created. It can feel impossible to keep up with the hundreds of thousands of tweets, tens of thousands of pages, and hundreds of hours of video that come online every single minute. Amid this deluge of information, important new voices are constantly emerging. There’s more diverse content to discover and more great journalism being produced than ever before. ...
Post by MediAvataar's News Desk
- May 10, 2018
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We hear a lot about chatbots being used for customer service, but what about chatbots WITHIN an ad? Ad tech company Teads was the first to integrate an AI chatbot within outstream video ads, and global fashion brand Tommy Hilfiger was the first to use the technology. Teads integrated the TMY.GRL chatbot into video ads for the Spring 2017 launch of Tommy Hilfiger's Tommy X Gigi collection. This was a media first, and Kantar Millward Brown ran a custom ...
Post by MediAvataar's News Desk
- May 09, 2018
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Here, Duncan Southgate, Global Brand Director, Media, explains why marketers should always look beyond simple, generic rankings when deciding which media channels to use. In a previous post, Nigel discussed Mark Ritson’s review of Radiocentre and Ebiquity’s research which showed a gap between UK marketers’ perceptions of media channels and some aggregated research evidence about the effectiveness of those channels. The report does a great job of ...
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Marcel to Accelerate the Transformation of Publicis Groupe from a Holding Company to an 80,000-Person Enterprise Platform Publicis Groupe today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation. Arthur Sadoun, Chairman & CEO, Publicis Groupe, said: “In June last year, Publicis Groupe announced the creation of Marcel, to connect our 80,000 employees and completely reinvent the way that we work, for ourselves and our clients. Since then, our industry has gone through
Jyothy Laboratories Limited has assigned the Strategy and Communications mandate of beauty care brand Margo with Network Advertising. Network Advertising also currently manages the communication mandate for Henko. Tanuja Bhat, Chief Creative Officer, Network Advertising, said, “Margo is a solid, trusted 98-yr-old brand. The category is super-crowded. That ups the challenge even more. We’re looking forward to creating awesome work together.” Vinod Nair, MD, Network Advertising, said, “It’s been a privilege to be associated with Jyothy Laboratories. And to be given this opportunity of managing the Strategy and Communication needs of a legacy brand such as Margo will be an added responsibility for us at Network. It’s particularly delightful when existing clients show faith in their
Intex Technologies, a leading consumer electronics company, as part of its renewed marketing communications strategy, has awarded its complete creative/ advertising mandate to the recently launched MagicCircle Communications, headed by former Publicis Head - Hemant Misra. The account was till recently handled by Publicis. MagicCircle will be handling all the three core business verticals - Mobile Handset, IT Accessories and Consumer Durable range. The agency has already won two large businesses in MakeMyTrip and GOIBIBO within weeks of its launch. On awarding the business to MagicCircle, Mr. Keshav Bansal, Director, Intex Technologies, said, “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia
Network makes key promotions in the face of continuous growth In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India – West. The promotions are in line with the executives’ long-standing track record of achievements and will enhance the agency’s leadership capabilities as it continues to take on fresh growth in the Indian market. Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally. A media veteran with multifaceted experiences, Menon has worked across media agencies, television channels and on the client-side at Samsung. Since joining
Hindware chooses the DDB Mudra Group as its creative partner for Moonbow water purifiers May 2018 I Gurugram: Following a multi- agency pitch, the DDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand. The brand would be managed from the Group’s Gurugram office and will be led by Ashwani Dhingra, Executive Vice President & Business Partner, ‎DDB Mudra North. Hindware, a leading name in the Indian market, launched the consumer appliances brand- Moonbow in 2016. The brand strives to bring goodness into the lives of all its consumers with its aesthetically crafted, disruptively designed and technologically advanced
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leadership talk

  • Ali Merchant, Founder Director, Triton Communications Pvt Ltd. Ali Merchant, Founder Director, Triton Communications Pvt Ltd. "The world over, marketing professionals and their communication partners are single mindedly pursuing personalization of messaging and even platforms are driving better conversations. A one-size-does-not-fit-all philosophy help clients and brands become more relevant to its consumers. That’s the key mantra to success in this increasingly connected world." Said Ali Merchant, Founder Director, Triton Communications Pvt Ltd. In an interview with MediAvataar India, Ali shared his valueable insights on all things advertisng, marketing and more. Here is the complete Q&A.... 1.… Read more...


  • Data and Privacy. How much is enough

    Data and Privacy. How much is enough When a trainer at a workshop many years back, showed a packed audience a dozen ghost sites in the background secretly tracking a user on a famous airlines website, it did create panic. Social media websites had just started to become the darling of Digital marketing folks then. Data and Privacy laws since then have continued to remain unclear, uncertain yet glorified. With the big Facebook breach, we digital marketing and advertising folks are expected to relook at the equation. It also becomes important to understand how we reached here, the extent of the mess and the areas that concern… Read more...



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