18 November 2019 07:37


Post by MediAvataar's News Desk
- Nov 17, 2019
Totaling $3.81 Trillion in Value, the BrandZ™ Top 100 US Brands Are Worth More Than the GDP of Germany, the Fourth Largest Economy in the World The BrandZ US Top 100 grew 21% over the last three years, faster than any other market Amazon is the most valuable brand in BrandZ history, worth more than a third of a trillion dollars ...

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Post by MediAvataar's News Desk
- Nov 17, 2019
- 0
Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in 2013 – which comically included fisticuffs over heavily discounted Blaupunkt televisions. With IMRG reporting that consumers spent £1.49bn over Black Friday last year, it’s undeniable that Black Friday has become a significant event in the shopping calendar heralding the arrival of the festive season, ...
Post by MediAvataar's News Desk
- Nov 14, 2019
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Research Shows Reducing Friction Matters; Expedia Group Prioritizes for Travelers and Partners Expedia Group on a quest to provide stress-free, frictionless travel powered by AI and ML Technology can improve travel experiences by reducing pain points and stressors along the journey. Today, Expedia Group and business strategy Firm Magid released the Online Travel Friction Index[1], finding travelers want suppliers to offer a seamless travel experience, ...
Post by MediAvataar's News Desk
- Nov 11, 2019
- 0
The luxury industry dropped one spot from 2018, ranking 14th out of 15 industries studied in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotion. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Rolex topped the industry followed by Cartier and Tiffany & Co. The remaining brands in the top 10 for the industry were: Chanel, Jaguar, Louis Vuitton, ...
Post by MediAvataar's News Desk
- Nov 06, 2019
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Each era in marketing comes with its own catchphrase, and the past few years have been all about customer centricity. It has become the North Star for brands as they refresh their growth strategies in response to shifting marketplace dynamics. Many also seem to be adopting the phrase merely because everyone else is, and they do not want to risk being left behind. However, adopting a slogan is not the same as adopting a mindset. So, what does it mean to be ...
Post by MediAvataar's News Desk
- Oct 31, 2019
- 0
WARC, the global authority on advertising and media effectiveness, has today released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, and other media ...
Post by MediAvataar's News Desk
- Oct 25, 2019
- 0
World Bank Group President David Malpass will visit India from October 25-28, his first trip to India since assuming leadership of the organization on April 9, 2019. During his visit, Mr Malpass will focus on understanding the emerging priorities of the Indian government in its new term as it strives to boost growth and meet the aspirations of its people, and developing the World Bank Group’s partnership with India. While in India, Mr Malpass will meet ...
Post by MediAvataar's News Desk
- Oct 25, 2019
- 0
Diwali festive spirit echoes as ‘Lighting’ tops as the top gifting options in India Taboola, the world’s leading discovery platform, today released its Global Festive season study based on data on gift & brands. Deal-hunters everywhere are stretching out their shopping hands because of the ongoing festive season in India and globally Black Friday which is only a few short weeks away. Given Black Friday’s prestigious ranking as the world’s number one ...
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OMD India has strengthened the leadership of its digital product, elevating Sam Thomas to the role of Digital Lead for the agency. Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team on the continued progression of OMD’s digital capabilities in line with ongoing industry transformation and clients’ evolving needs. Having joined Omnicom Media Group India in late 2012, Thomas has played an instrumental role in the development of the Group’s performance offering, particularly in the areas of Search, Social, Programmatic and Data Analytics. He has also worked on the data-driven marketing strategies for clients of various sizes, from SMBs to global brands, increasing their marketing effectiveness and profitability. In this new role, Thomas will
CEO Mark Read opened WPP’s La Matriz Campus, its largest in Europe to date, at an event attended by Spanish Government Ministers, clients and partners Mark Read, CEO of WPP, today officially opened La Matriz, the company’s new campus in Spain, at an event attended by more than 100 business leaders, the acting Spokeswoman for the Government of Spain and Minister of Education, Isabel Celaá, and the Secretary of State for Press, Miguel Ángel Oliver. Also in attendance were representatives from the regional and local governments. As its largest European campus to date, La Matriz demonstrates WPP’s continued investment and commitment to the Spanish market – one of WPP’s top 10 markets globally – the country’s marketing and communications industry, and its creative talent. Located in
PHD will be responsible for media planning and buying in over 50 global markets LG Electronics Inc. (LG), the Korea-based manufacturer behind several of the world’s leading electronics, has named PHD its Global Media Agency of Record following a competitive market review that included Dentsu, Horizon and Carat. The appointment will see the Omnicom Media Group owned network manage the media planning and buying duties for the full portfolio of LG products in over 50 international markets. Effective from January 2020, PHD will be tasked with supporting LG’s global growth through media, strategy, technology and data expertise. The assignment will see a global team of strategy leads based in key markets, in addition to a central team managing the business from a global hub in Seoul.
Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by the agency’s Bangalore branch. Puneet Das, Vice President - Marketing, Tata Global Beverages India said, “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium. We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24x7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with
A team bringing together WPP’s world-leading technology, creative and medical expertise will serve as the lead agency for Beiersdorf’s Eucerin and Hansaplast/Elastoplast brand portfolio. Expanded partnership to deliver integrated, data-driven and agile creative communication. Beiersdorf and WPP to officially start expanded partnership as of January 2020. Beiersdorf, a leading provider of innovative, high-quality skin care products, has appointed WPP to be the lead global agency for its iconic global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast. A WPP team comprising Wunderman Thompson, thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics for Beiersdorf’s derma and healthcare business. Following
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leadership talk

  • Sanil Jain, Co-Founder, CupShup Sanil Jain, Co-Founder, CupShup "Customers today prefer brands that are environment friendly. The paper cups eliminated plastic cups and provided a recyclable alternative. Also, we have partnered with two of the largest paper manufacturers in India to endure that we get only high-quality food-grade cups which our customers prefer, and this has helped us access many new offices. No brand would like to see the cups with its branding being littered on the sides of the road. For this, we decided to supply garbage… Read more...


  • What is more important: Go-to-market strategy or product development?

    What is more important: Go-to-market strategy or product development? Product development is a very exciting, time consuming stage in any business. It sits at the very core of your business. Many books have been written about it and blogs abound with the five things to do to make a great product. Be customer-centric, use agile methodologies, hire the best people, do continuous user-testing, data-driven feature development. Amidst all the catch-phrases, many entrepreneurs underestimate the complexity, time and money it takes to get your product to your customers. We were no different. Our product was great, and we have been great at owning customer-centricity but our Go-To-Market Strategy delayed our… Read more...



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