Media Strategy Report 2019 WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results. Following an analysis of the shortlisted and winning entries spanning 31 countries, the key insights are: Imaginative phasing can reach elusive audiences Effective Channel Integration winners in the 2018 WARC Media Awards show how to reach elusive audiences through imaginative phasing and leveraging the right combination of paid, owned and earned media. Grand Prix winner, Droga5's 'Dundee' campaign for

WPP announces the appointment of Cindy Rose OBE to its Board as a non-executive director. Rose became Microsoft UK CEO in 2016, with responsibility for all of Microsoft’s product, service and support offerings across the United Kingdom, continuing the company’s transformation into the leading productivity and platform company for the mobile-first, cloud-first era. Prior to joining Microsoft, Rose was Managing Director of the UK Consumer division at Vodafone where she led the expansion of its retail store estate from 350 to over 500 stores. Before Vodafone, she was Executive Director of Digital Entertainment at Virgin Media where she was responsible for the launch of the company’s next generation pay TV platform powered by TiVo. Rose spent 15 years at The Walt Disney Company where

Ogilvy announces the appointment of Ranjeev Vij as Managing Partner of its Delhi office. Kapil Arora, President, The Ogilvy Group -North: I am glad to welcome Ranjeev into the Ogilvy family. With his rich and varied experience, he brings to the table a great combination of brand building capability and modern marketing knowhow, both skills that will greatly benefit our clients in Delhi. In his new role, Ranjeev will report in to Kapil Arora and will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia. Ranjeev Vij: Ogilvy is like homecoming for me. The energy and the enthusiasm each person in the organization has for creativity and craft is exceptional and I have unshakable faith in its talent. I believe

VMLY&R announces the appointment of Kevin Lobo as Executive Creative Director, VMLY&R India, adding to the rapidly expanding creative team put together by Venkatgiri Rao, CCO, VMLY&R SEA & India. Kevin brings more than a decade of experience driving award-winning campaigns for marquee global and Indian brands such as Diageo, Unilever, Bajaj Motorcycles, Bajaj Allianz, Parle, Maybelline, Parachute, Cadbury’s and Adidas. He joins VMLY&R from Leo Burnett, where he conceptualized and led Bajaj V, ‘The Nation’s Bike’ - one of the auto industry, and the country’s, most impactful campaigns in the last decade. The work on Bajaj V, the motorcycle made from the scrap of legendary warship INS Vikrant, went on to sweep the top international awards, including One Show,