Post by MediAvataar's News Desk
- May 21, 2019
How One Region is Shaping Worldwide Trends No region better illustrates the emergence of the digital consumer more than Asia Pacific. The region leads the world in the number of internet users, due to the rise of mobile. The expansion of connectivity has also transformed life for Asia Pacific consumers, with these users embracing the ...

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Post by MediAvataar's News Desk
- May 12, 2019
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A Fading Business Cycle Has CEOs Look for Ways to Sustain Growth Growth continues to top the list of CEO business priorities in 2019 and 2020, according to a recent survey of CEOs and senior executives by Gartner, Inc. The most notable change in comparison to last year’s results is that a growing number of CEOs also deem financial priorities important, especially profitability improvement. The annual Gartner 2019 CEO and Senior Business Executive Survey ...
Post by MediAvataar's News Desk
- May 01, 2019
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Sister Arya Stark is the second best contender to take the Iron Throne The final season of Game of Thrones has just started intensifying the drama. With the epic end of the Battle of Winterfell, we asked people who according to them will assume the seat of Westeros and what will be the fate of the contenders to the Iron Throne. Jon Snow appears to be the frontrunner to win the throne across countries and continents. In the UAE, almost a third (31%) of ...
Post by MediAvataar's News Desk
- Apr 28, 2019
- 0
Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more strategic in order to find the optimal audience across all screens. TV programmers and operators have been converging their sales and operations to increasingly deliver advertising across both linear and digital channels. The advertising “Holy Grail” is finding the right combination of TV and digital video to reach those valuable audiences in the ...
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WPP is to create a modern, new campus for its agencies in Paris, due to open in 2021. The latest in WPP’s ambitious programme of investments bringing agencies together under one roof will be located at 145-149 rue Anatole France in Levallois-Perret. The land was once the home of the Clément-Bayard factory, bought by Citroën in the early 1920s to manufacture the 2CV. Split over eight floors, the world-class workspace will be designed to encourage greater creativity and closer collaboration and give clients easier access to WPP’s talent and expertise. The campus will include a double-height auditorium, co-working areas, restaurants, two gardens and a rooftop terrace with 360° views of the city. WPP has agreed a 12-year lease with owners Ardian and LaSalle Investment Management. The
The One Club for Creativity Opens Call for Entries For Global Young Guns 17 Industry’s only global, cross-disciplinary, portfolio-based awards competition celebrating creative professionals age 30 and under; This year’s YG branding and award design developed by Hey Studio, Barcelona. The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 17, celebrating international creative professionals age 30 or younger. Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. The renowned competitions regularly attract entries from upwards of 70 countries,
Marcel’s “Black Supermarket” Earns Best of Show and Grand Award BBDO Worldwide Earns Global Agency Network of the Year, Toyota is Global Brand of the Year, Serviceplan Group Germany is Independent Agency of the Year The 2019 Executive Jury of Chief Creative Officers and other top agency creatives, in addition to NYF’s Film Craft Executive Jury, selected the World’s Best Advertising award winners from the Finalists chosen by New York Festivals 400+ Grand Jury members. The combined 2019 Executive Juries deliberated and awarded: Best of Show, 7 Grand Prize Awards, 71 First Prize Awards, 209 Second Prize Awards, and 205 Third Prize Awards. For a complete list of the 2019 of award-winning entries, please visit: Winners. “Black Supermarket” from Marcel Paris was honored with the
GroupM, WPP’s world-leading media investment group, today named Ravi Rao CEO at GroupM MENA (Middle East North Africa). Previously, CEO at Mindshare MENA, Rao has 30 years’ market experience and 11 years within the GroupM network. He replaces Filip Jabbour, who was appointed in 2015 when GroupM launched in the region and has taken the decision to step down. Rao is tasked with driving the strategy and growth of GroupM and its media agencies in the region as the group focuses on helping clients grow their business through unrivalled marketing advantage via talent, scale and technology. He will be building on the work led by Jabbour over the last four years when GroupM’s media agencies won substantial new clients - most recently Mars, Adidas, YUM (Pizza Hut) and Huawei – and launched
Blink Digital, Taproot Dentsu and J. Walter Thompson India Win Pencils At the Second Night of The One Show 2019 Wieden+Kennedy’s “Dream Crazy” for Nike wins Best of Show. Three agencies from India won five Pencils at the second night of The One Club for Creativity’s 46th annual One Show, the prestigious global awards competition celebrating excellence in creativity of ideas and quality of execution. Taproot Dentsu Mumbai won a Silver Pencil for “Painted by Paint” on behalf of Dulux Paints in Print & Outdoor, Craft - Art Direction. The agency was also awarded a Bronze Pencil for Dulux Paints “Paint Flow” in Print & Outdoor, Experiential & Installations - Single. J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam won two Bronze Pencils in Film, both
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leadership talk

  • Moneka Khurana, Country Head, MMA India Moneka Khurana, Country Head, MMA India “Brand safety goes beyond advertising. It’s all about protecting the customer relationship and brand equity. Both programmatic and publisher buying in the mobile ecosystem face the problem of transparency. To solve this issue, top management need to take the responsibility and hold agencies and media buyers accountable. The brand representatives must have more control over the buying partners and demand a greater transparency.” Said Moneka Khurana, Country Head, MMA India In an interview with MediAvataar India, Moneka exchanged her thoughts… Read more...


  • Mindful Cosmetics Consumers Want Beauty With Heart

    Mindful Cosmetics Consumers Want Beauty With Heart The evolved beauty consumers of today are more informed, engaged and connected than ever before. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty. Consumers carefully analyze ingredient lists, and they choose brands that share their values and community. They’re also looking to new technology and artificial intelligence to personalize their beauty routines—helping them not only look good, but also feel good. From self-care products to curated subscription boxes to new ingredients with research-backed benefits, there are many ways to create a community of beauty consumers that are loyal to retailers and bra Read more...



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