2018 Executive and Grand Jury Recruitment in Progress The 2018 Midas Awards® for the World’s Best Financial Advertising℠ is now open for entries. Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale. “The Midas Awards has a 17-year legacy of honoring the World’s Best Financial Advertising,” said Scott Rose, Executive Director of the Midas Awards. “Midas’ reach extends over regional, national and continental boundaries to provide a global view of advertising and corporate communications in the international financial community and continues to be the only international advertising competition that honors the world of financial advertising and marketing.” In 2017, Midas Awards Executive Director

The account was won following a multi-agency pitch Leo Burnett India has added another prestigious win to its portfolio. The agency has won creative duties of Anchor by Panasonic, one of India’s largest domestic manufacturers of electrical construction materials. The business was won post a multi-agency pitch and will be handled by Leo Burnett India’s Mumbai office. Established in 1963, Anchor Electricals Pvt. Ltd, a wholly-owned subsidiary of the Panasonic Corporation, excels in the production of low-voltage electrical switches and accessories, switchgear and protection devices, wires and cables, lamps and luminaries, and fans. It also sells home automation products from Panasonic. The brand has an ambitious vision of doubling its already significant turnover over the next three

Leveraging collaboration within the group of 3 mainline agencies (JWT, Contract and ADK Fortune), 2 Digital agencies (Mirum and HDS), Design (Design Sutra) and Shopper marketing and Events agency (Geometry Global Encompass India); the group bagged over 130 assignments and accounts in 2018. The latest win is Quaker Oats. Other recent wins include Bata, D Décor, Emirates, Essar Oil, Facebook, GSK Pharma, IndusInd Bank, Kalyan Jewellers, Max Bupa, Reebok, Rajnigandha, Sony Entertainment (Sab TV), Sling TV, Sintex, Visa, Voltas Beko, Verisign, Veeba, Wipro Consumer, to name a few. Commenting on the wins, Tarun Rai, CEO, J Walter Thompson said; “Collaboration between our group companies has been key to winning these new clients. We have diverse companies in the JWT group but the fact that

In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today. In the WARC report, my colleague, Graham Page, Kantar Millward Brown’s Managing Director, Offer and Innovation, focuses on the positive in his assessment of key themes from this year’s winners. He notes that news-driven motivation has a powerful impact on sales, that emotionally powerful or humorous advertising has always been effective, and that purposeful campaigns are powerful because they have meaning and command attention. All true. And all too often ignored. In contrast to Graham’s assessment, the trends that struck me from the WARC report were far