26 June 2022 10:28


Post by Editor
- Jun 23, 2022
To reach INR 4,30,401Cr by 2026: PwC Report India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from PwC's Global Entertainment & Media Outlook 2022-2026, the 23rd annual analysis and forecast of E&M spending by consumers and advertisers across 52 territories. ...

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Post by Editor
- Jun 14, 2022
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Younger generations are expressing a need for deeper engagement and more authentic social interaction, but can they find it online? Is gen Z suffering from a loneliness epidemic? Business Insider reported a story exploring why gen Z is sometimes considered loneliest generation, and Vice unpacked what it termed a “loneliness epidemic” in young ...
Post by Editor
- Jun 10, 2022
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SkyDrive Inc. and Suzuki Motor Corporation jointly announced a partnership for the commercialization of flying cars. SkyDrive is a leading manufacturer of flying cars in Japan and is currently engaged in the development of a compact, two-seating electric-powered flying car with plans for full-scale production. Suzuki is one of Japan’s leading ...
Post by MediAvataar's News Desk
- Jun 07, 2022
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The PFA has offered support to a revolutionary new social media platform that promises to provide a safer space for online users. Footballers Dan Bachmann, Josh Windass, Tom Cairney and Dan Gosling, vowed to change the game for social media users following the horrific abuse that they have seen in football over the past 18 months. The ...
Post by MediAvataar's News Desk
- Jun 03, 2022
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The report, titled ‘The Ormax OTT Audience Report: 2022’, is an in-depth profiling of Indian SVOD & AVOD audience Media consulting firm Ormax Media announced the release of its latest research report on the Indian streaming category, titled The Ormax OTT Audience Report: 2022. The report, based on research conducted across more than 6,000 ...
Post by Editor
- Jun 01, 2022
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Harry and Meghan see their favourability hit new lows ahead of the jubilee As the nation begins to celebrate 70 years of Queen Elizabeth II on the throne, new YouGov royal favourability data shows the Queen remains the most popular royal. Overall, eight in ten people (81%) hold a positive opinion of the Queen, versus 12% who see her negatively – ...
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NYF's Creativity from the Other Side Host David Sable Interviews Applied Design Team New York Festivals International Advertising Awards debuts their newest two-part mini-documentary in partnership with NYF Executive Jury member, Craig Dobie and his partners at Applied Design, Brad Scott, and Elliot Scott. The two-part doc contains the latest installment of NYF's interview series, Creativity from the Other Side, hosted by former Y&R CEO David Sable. In part-one's episode, David Sable sits down with the World Trade Center redevelopment team designers, Applied Design's Founding Creative Director Craig Dobie, and Founding Director Brad Scott as they share how they brought their design craft and creativity to the World Trade Center redevelopment project. .In part-two of the
RD&X Network brings on board APAC Agency Network veteran Ashish Bhasin as Co-Founder & Chairman With over 34 years of experience in advertising and media industry, Bhasin is credited with 24 successful agency acquisitions, management of 10,000+ people, and over $4 bn of ad spends in APAC region RD&X Network, a Global Advertising & Marketing Transformation startup, announces the appointment of Ashish Bhasin as Co-Founder & Chairman. The former CEO APAC of Dentsu, Bhasin is an Advertising and Media veteran with over 34 years of industry experience which includes 24 successful agency acquisitions, management of 10,000+ people, and over $4 billion of ad spends in the APAC region. Founded by Rajiv Dingra, former CEO of WATConsult, RD&X Network is headquartered
Havas Worldwide India (Creative) has seen a strong growth trajectory over the past two years. To add thrust to this momentum, it has further added key profiles to its strategy and account management teams with senior appointments. Arthi Basak has joined as EVP & Planning Head – West and Esha Datta and Sougata Kundu have been roped in as Vice President, Client Servicing. While Arthi and Esha will be part of the Havas Mumbai office, Sougata will work out of Havas Gurgaon. In the past two years, along with significant changes in its leadership team, Havas Worldwide India has also enhanced and updated its core expertise and offerings, all while completely transforming its creative prowess to align with the ever-evolving media landscape. In 2021 alone, Havas Worldwide India garnered
The agency will handle media strategy and buying rights for India’s leading and trusted omni-channel consumer durables and electronics Carat, the media agency from dentsu India, has bagged the media mandate for Croma - an Indian retail chain of consumer electronics and durables from the house of Infiniti Retail. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, Carat India will oversee the brand’s media planning and buying rights (Traditional + Digital). The agency will also partner with the larger teams at dentsu India to drive the full-funnel marketing needs of the client, further driving outcome-based solutions for the next phase of their exponential growth, keeping customers at the core of its planning
Wavemaker, the media partners for Netflix India, has created first-of-its-kind musical association for the launch of the most awaited season 4 of Stranger Things. Wavemaker brought together an industry first musical association with the music maestro Ilaiyaraaja to compose the title track of Stranger Things with an Indian twist. The captivating soundtrack which was released recently has been a sensational hit within a day of the launch. The beautiful association was brought together by Wavemaker South Entertainment Outpost where the team identified the music maestro as the right protagonist for the promotions of Stranger Things for its Tamil and Telugu audience, worked closely with the brand team to chart out the association in detail to suit the audiences, and carried out
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leadership talk

  • Karan Johar chats with Amazon leaders at India's very first 'Prime Video Presents' event Karan Johar chats with Amazon leaders at India's very first 'Prime Video Presents' event Moderator: Karan Johar Guests: Jennifer Salke, Head – Amazon StudiosKelly Day, VP International, Amazon Prime VideoJames Farrell – Head of Local Originals, Amazon StudiosGaurav Gandhi, Country Head, Amazon Prime Video IndiaAparna Purohit, Head India Originals, Amazon Prime Video India Q1. So, Jennifer, Kelly, and James, welcome back to India. Firstly, how does it feel? Jennifer: It is wonderful to be back in India. We had visited the country in 2018, with plans to come to India 2-3 times a year.… Read more...


  • Internet for All and its impact on D2C

    Internet for All and its impact on D2C Despite the spread of mobile internet, large segments of the rural population around the world still lack consistent, affordable, high-speed internet access. This is likely to change in the coming years through some combination of 5G and satellite internet. While most of the focus on 5G is for the incredibly high speeds it will offer in urban areas, low band 5G can cover hundreds of square kilometers from a single tower, at a speed a bit better than 4G. Satellite internet will access constellations of low orbit satellites, such as Elon Musk’s Starlink or Amazon’s Kuiper, to provide high-speed internet… Read more...



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