Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia. Effective 1st January 2021, MediaCom will oversee all digital and offline brand media in active markets. The account will be led by Ilana Nolte, MediaCom US Chief Transformation Officer, and Latha Sundaram, Group Business Lead, Executive Director at MediaCom US. “Today requires a different approach to brand building and innovation, which is why we have consolidated our global media needs with MediaCom. The work they’ve done for Uber during perhaps one of

WPP announces the appointment of Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect. Tom is a technology entrepreneur and educational philanthropist. He is the founder and CEO of AIM-listed Crossword Cybersecurity Plc, a technology commercialisation company focused on the cyber security sector and has previously founded several other technology start-ups. He is a Non-Executive Director of the BBC, where he serves on the audit and risk committee and chairs the fair-trading committee. He is also responsible for protected disclosures across the BBC, chairs the diversity and inclusion advisory group, and recently supported the appointment process for the new Director-General. From 2010 to 2014, Tom was Managing Director of Consumer Markets at

Dentsu International has now entrusted Gautam Mehra, currently CEO, dentsu Programmatic & Chief Data Officer, dentsu - South Asia, with the additional charge of Chief Data & Product Officer - Asia Pacific (APAC) with immediate effect. He has been assigned to this new role with the intent to build a strong and unified APAC data and product offering across the dentsu network. Based in Mumbai, Gautam will report into Zhengda Shen, President of Merkle APAC for his additional role. Over the years, Gautam has been responsible for driving the data quotient for dentsu across India and South Asia, both internally and with clients. Notably, he led the creation of dentsu’s proprietary adtech product, the dentsu Marketing Cloud ecosystem – a cohesive system that brings together a slew

Protinex, the leading nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture. Indian diet is primarily carbohydrate heavy and protein deficient. A 2017 research by Indian Market Research Bureau* revealed that protein deficiency in India was more than 70%. Until a few years ago, adult nutrition was an ignored topic. Due to confluence of myriad factors, Indians are considering their health and wellbeing seriously. Indians are gradually making themselves aware of protein deficiency and its underlaying effects on human health. Building on this insight, DDB Mudra researched this category deeply to map all the