16 June 2021 15:28


Post by MediAvataar's News Desk
- Jun 16, 2021
SonyLIV has appointed Sreedhar Reddy Komalla as Head – Telugu Content, Digital Business. In his new role, Reddy will primarily focus on leading the expansion plans of the Telugu vertical of SonyLIV for users across markets. A Mechanical Engineering graduate from NIT Warangal completed his MS (Research) from IIT Madras and received ...

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Post by MediAvataar's News Desk
- May 24, 2021
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Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 • Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4% a year as audiences continue to shrink • Spirits brands have pivoted rapidly to owned online content, to help consumers replicate the brand experience – normally the main driver of sales growth – at home • Digital advertising to account for 30% of alcohol adspend in 2023, up ...
Post by MediAvataar's News Desk
- May 23, 2021
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Netflix demand share on the decline as Disney+, Apple TV+, HBO Max and more make their mark on the industry. Netflix original series continued to capture a majority of the world’s audience demand for the full year 2020, according to Parrot Analytics’ latest Global TV Demand Report. However, in the face of new competition from the likes of Disney+, Apple TV+, and HBO Max, Netflix’s 53.5% global share of demand for digital original series was its lowest in ...
Post by MediAvataar's News Desk
- May 22, 2021
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Over the past year, three of the four major US professional sports leagues have agreed new lucrative domestic TV and digital media rights deals. Major League Baseball (MLB) struck a deal in June 2020 with Turner Sports worth an average of $470m per season. The total MLB media rights value will increase by nearly 15% when all new deals take effect. More recently, the NHL agreed deals with ESPN and Turner for 2021-2028 worth $625m per season, a dramatic ...
Post by MediAvataar's News Desk
- May 22, 2021
- 0
Never underestimate the power of seeing yourself on the screen. Watching my favorite cartoons growing up, I rarely saw a face or name like mine, and certainly never as the hero. But I always had a passion for animation, and now I get to reclaim the space for myself and others who deserve to see ourselves on screen. Today I’m so proud to share three brand new projects putting Asian American protagonists front and center for kids around the world to enjoy, ...
Post by MediAvataar's News Desk
- May 15, 2021
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“The Me You Can’t See,” a documentary series from Oprah Winfrey and Prince Harry, will feature illuminating stories on mental health and emotional well-being. A documentary series exploring mental health and emotional well-being, on May 21 on Apple TV+ Participants in the series include Lady Gaga, Glenn Close, San Antonio Spurs’ DeMar DeRozan, Phoenix Suns' Langston Galloway (formerly of the Detroit Pistons), mental health advocate and speaker Zak ...
Post by MediAvataar's News Desk
- May 11, 2021
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The new post Covid-19 reality has propelled digitalisation forward by five years. McKinsey research suggests that it could take anywhere between three to ten years for us to feel that going to supermarkets is again a safe and convenient way of grocery shopping. Thus this decade bears profound implications for the fast moving consumer goods/consumer packaged goods (FMCG/CPG) sector. Companies will have to shift away from crisis mode, completing a ...
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Havas Media Group India’s focus this year has continuously been on the product offering and thus investing in people and consolidating client businesses under the global Mx operating system. Keeping the same in mind along with many recent client wins that have happened, there are several new elevations and promotions at Havas Media Group. These will come into effect immediately as the agency gets ready for faster growth by unfolding several exciting plans across the country. Mx is Havas’ new way of activating the most meaningful media to the audience for all clients. This transformation ensures higher focus on clients, better omnichannel planning and a seamless workflow right from client briefs to business results, whilst keeping the audience and consumer behaviour at the centre of
2021 Finalists include My Octopus Teacher, The Last Dance, The Real Right Stuff, America´s Arctic - A Refuge imperiled, Staged, Das Boot, CBS Sports Presents: 8:46, Freud, The 2020 Innovators Awards: The Wall Street Journal Magazine, Surviving Jeffrey Epstein, Space Launch Live: America Returns to Space New York Festivals® TV & Film Awards has announced the Finalists for the 2021 competition. The 2021 TV & Film Awards Grand Jury members comprised of award-winning international broadcast and film executives selected this year’s Finalists from leading edge content submitted from 40+ countries. “Stories can lift our spirits, drive change, and give us hope. Storytellers explore, enlighten, enchant, and engage – make us laugh, make us cry, make us aware, and remind us we are
Reliance General Insurance, a 100% subsidiary of Reliance Capital has assigned its integrated brand mandate to ^ a t o m. The agency bagged the business by following a rigorously contested pitch and will manage the entire product portfolio of RGI. The integrated mandate consists of brand strategy, creative, digital & social media planning, and buying. The business will be managed out of the agency’s Mumbai office. The general insurance segment has grown significantly in the last few years and Reliance General insurance has emerged as one of the leading players to drive this growth. The brand is the 5th largest Private General insurer (March’21) in the country growing at a CAGR of 24% for the last 5 years. Speaking about the partnership with ^ a t o m, Mr. Anand Singhi- Chief
Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit, Hyperspace. In her new role, Arti will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business. Arti, a seasoned professional with more than 18 years of expertise in the field, will be driving and developing strategies for brands. With her tremendous experience in the industry and understanding of consumer behaviour, she will help in building relationships with key industry players, teams and associates. Additionally, she will play a significant role in designing the offline path of the purchase journey for consumers, thus, connecting them with brands. For the record, this is Arti's second innings with dentsu India.
Wavemaker has been the AOR since 2010 Wavemaker, part of GroupM and WPP has successfully retained the media responsibilities for the beauty leader L'Oréal. Wavemaker has been the media AOR for L’Oréal since 2010. The multi-agency pitch saw participation from other leading agencies along with the incumbent agency Wavemaker. The mandate includes online and traditional media duties for the brands. Speaking on retaining the business, Ajay Gupte, CEO – South Asia, Wavemaker said, “Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts. I am excited to strengthen this relationship further and partner with L’Oréal in their transformative business journey. I am certain with our digital first & data led
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leadership talk

  • Rajesh Kaul, CRO, Distribution & Head-Sports Business,Sony Pictures Networks India Rajesh Kaul, CRO, Distribution & Head-Sports Business,Sony Pictures Networks India In the last two-three years, SPSN has invested in a lot of non-cricket properties. How has been the response?Non cricket properties are growing in viewership across the country and our audience has started consuming non-cricket properties and marquee events consistently. Our coverage of the FIFA World Cup 2018 was watched by 177 million viewers making it the most watched FIFA World Cup in Indian TV history. The LIVE coverage of the final match between France and Croatia was watched by… Read more...


  • How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth

    How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth The pandemic and the past few months of lockdown that forced people to stay indoors, has resulted in people trying new activities at home, beginning from cooking new dishes to exploring hidden talents. Likewise, some turned to gaming platforms to enhance their competitiveness. From taboo to mainstream recognition, Indian gaming has gained significant traction within the Indian entertainment industry. With a projected user base of more than 623 million gamers, this provides a significant boost to the entire gaming ecosystem within the Indian economy. This ecosystem comprises gamers across age groups, the game developers community, the designers, and lastly the… Read more...



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