01 June 2023 20:55


Post by Editor
- Jun 01, 2023
Set to Showcase Cutting-Edge Tech Trends Karnataka’s newly appointed Chief Minister, Siddaramaiah, to attend; will present his government’s vision for Tech and IT sector BT Tech Today, India’s sought-after tech news and views platform, will be hosting its maiden Tech Congress by bringing together the best of technology ...

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Post by Editor
- May 29, 2023
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YouTube is live at Upfronts 2023, sharing even more ways for advertisers to tap into the creators and content viewers love on every screen. Live from Lincoln Center Theater, we returned to the Upfronts to celebrate creators like Airrack, AllyiahsFace and MrBeast, share news about YouTube’s partnership with the NFL, highlight amazing brands like ...
Post by Editor
- May 23, 2023
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Desktop: 6+ Home and Work, Mobile: 18+ Smartphone and Tablets iOS and Android
Post by MediAvataar's News Desk
- May 12, 2023
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Editor’s Note: Here is a summary of what we announced at Google I/O 2023. See all the announcements in our collection. Seven years into our journey as an AI-first company, we’re at an exciting inflection point. We have an opportunity to make AI even more helpful for people, for businesses, for communities, for everyone. We’ve been applying AI to ...
Post by Editor
- May 10, 2023
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Global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $41 billion in 2022. The US will contribute 41% to the 2028 total; adding $20 billion between 2022 and 2028. By 2028, nine platforms will generate AVOD revenues in excess of $3 billion, including five global, three from the US and one from China. The market ...
Post by MediAvataar's News Desk
- May 09, 2023
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After Viacom18 won the digital streaming rights for the 2023-2027 cycle of the Indian Premier League (IPL) at a record-breaking value of INR237.73bn (~$3bn), it was understood that the games would be streamed on Voot Select, the premium tier of Voot, Viacom18’s direct-to-consumer service. However, IPL is instead being streamed on Jio Cinema, an ...
Post by Editor
- May 06, 2023
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Witnessed an insightful panel discussion with Amrita Thapar, Agnello Dias and Anuradha SenGupta Announces ‘Goacast’ as the official podcast for Goafest 2023 Entertained by Next Door Mind Reader and mentalist, Narpath Raman Kickstarting its celebrations by bringing together the who’s who of the advertising and marketing fraternity, and unveiling ...
Post by Editor
- May 04, 2023
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Starbucks extends lead, remaining most valuable restaurant brand for 7th consecutive year, widening gap on McDonald’s Texas Roadhouse is the fastest growing brand, up 56%, Jollibee follow close behind Greggs is the strongest brand in the restaurant sector with AAA rating Starbucks has highest Sustainability Perceptions Value of US$3.1 billion ...
Post by Editor
- May 04, 2023
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L'Oréal glows as the world’s most valuable cosmetics brand, valued at US$12 billion Chinese beauty giant CHANDO is the fastest growing cosmetics brand of 2023 Skincare giant Vichy makes a comeback, increasing its brand value by 8% to US$677.62 million, and ranking 7th for fastest growing cosmetics brand Natura is sitting pretty as the world’s ...
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After two marvellous days of Knowledge Seminars, and Conclaves by industry experts and creative minds battling it out at the ABBY One Show Awards, the final day of Goafest 2023 is here. We kickstarted the day in the most spectacular way, yet again! Papon, an Indian Playback Singer, assured the crowd was mesmerised by his voice and persona! The crowd swayed from beginning to end as his tunes, lyrics, harmony, and glorious voice captivated them! We commenced the final day at Goafest with a Knowledge Seminar by Anymind, titled, Seven Principles For The Future Of Creativity led by Nick Law, Global Creative Chairperson - Accenture Song. This session deep-dived into the necessity of establishing and embodying principles as a brand; to this end, Nick stated, “Every company needs to have
Inspiration, Perspectives, and Action from a Day of Dynamic Dialogues Leo Burnett India wins Grand Prix for ‘Airtel 175 Replayed’ campaign Following an exhilarating Day 1 of Goafest 2023, Day 2 kicked off with a line-up of insightful, informative and inspiring speakers and sessions. Each discussion offered insightful and unexplored information, from knowledge seminars to presentations, and as the day unfolded, learnings, experiences, creativity, and innovation culminated into the essence of this day! The first session of Day 2 was presented by India Today, discussing the Future of Connected Devices and Cross Channel Measurement with Moderator, Rajdeep Sardesai - Consulting Editor - of India Today Television with Panellists Geet Lulla - VP of Sales & Head Asia Pacific -
Ogilvy Group Thailand is APAC Agency of the Year In The One Show 2023 Global Creative Rankings Rankings unveiled globally and by country and region for companies, individuals, and work. Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York, Ogilvy Group Thailand Bangkok is Asia-Pacific Agency of the Year and #7 worldwide in The One Show 2023 Global Creative Rankings. The top-10 agencies in the region are as follows : The One Show 2023 Asia Pacific Agency Rankings 1. Ogilvy Group Thailand Bangkok 2. Leo Burnett India Mumbai 3. The Monkeys Sydney 4. Dentsu Tokyo 5. TBWA\Juice Beijing 6. Serviceplan Korea Seoul 7. Thinkerbell Sydney 8. DDB Mudra Group Mumbai (tie) 8. Special Auckland (tie) 10. Dentsu
Inauguration Sets the Tone for an Unforgettable Festival Celebrates 16 years of Goafest Publisher & Media ABBYs awarded to outstanding performers on Day 1 Goafest 2023, South Asia’s most definitive advertising, media, and marketing festival makes a grand return to celebrate excellence and discuss the future of creativity. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), in the presence of internationally acclaimed speakers and industry stalwarts, the festival kick-started with a dynamic musical performance by Kanika Kapoor, leaving the crowd clamouring for more. Subsequently, the ceremonial lamp was lit by the members of the organising committee. Prasanth Kumar, President, Advertising Agencies Association of India and CEO,
Welcomes over 50 brand associations for Goafest 2023  The Goafest Organising Committee is pleased to announce that India Today Group Aaj Tak and Disney Star have come on board as ‘Co-Presenting’ Sponsors of Goafest 2023, South Asia’s apex industry event that celebrates milestones in the media and advertising industry. The definitive annual festival for the advertising, marketing, and media industry which attracts over 2000 industry professionals, is scheduled to take place on 24th, 25th, and 26th May 2023 at the Grand Hyatt, Bambolim, Goa. Proudly supported by our esteemed sponsors – SonyLIV, JioCinema, News18 Network, Dangal TV, Zee TV / ZEE5, Silver Push, Convosight, Zee News, Hindustan Times, ABP News, Viacom18’s Sports18, The Hindu Group, Flipkart, Times Network, Dailyhunt,
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leadership talk

  • MediAvataar Q&A and Leadership Talk—Ksenya Samarskaya, Managing Director, TDC MediAvataar Q&A and Leadership Talk—Ksenya Samarskaya, Managing Director, TDC How did your relationship with the TDC first began. When did you start engaging with it as an organization? I first became aware of TDC through their 2005 collaboration with SoTA on the TypeCon conference in NYC—Alphabet City. There’s a wonderful element in the type community where it’s incredibly collaborative, and these overlaps emerge fostering resonance and dialogue. From then on, TDC’s salons became part of the circuit of NYC-based design meet-ups that were constantly happening. In 2017 I was… Read more...


  • The Benefits of Mobile Advertising for Small Businesses

    The Benefits of Mobile Advertising for Small Businesses As a small business owner, you understand that marketing is a crucial factor in the success of your business. However, traditional forms of marketing such as radio, print, and television ads are slowly becoming obsolete. The new frontier of digital advertising is mobile marketing. In today's digital age, mobile devices have become an integral part of our lives, and this has opened up new areanas for businesses to reach their target audience through mobile advertising. Mobile advertising refers to the use of mobile devices such as smartphones and tablets to advertise products or services. With more than 5 billion mobile… Read more...



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