02 October 2020 00:13


Post by MediAvataar's News Desk
- Sep 29, 2020
While the entire travel and the tourism sector is witnessing an economic downturn, the first green-shoots are being witnessed by the digital platforms, who have a critical role to play in the revival of the sector. This was the emphatic message from all panelists in the Webinar on Digital Roadmap to Invigorate Micro-Entrepreneurs in ...

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Post by MediAvataar's News Desk
- Sep 25, 2020
- 0
As usage of advertising-funded video-on-demand (AVoD) services continues to grow in the US, data from August 2020 shows that AVoD services are refreshing their catalogues at faster rates on average than subscription counterparts. On average, SVoD services from major studios and international platforms turned over 5% of their catalogues between months, which was calculated from looking at the proportion of all titles available across August and July that ...
Post by MediAvataar's News Desk
- Sep 24, 2020
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To address a deluge of cultural traumas, wellness practices are incorporating grief management as a component of overall health. Anguish is seizing society: pandemic-inflicted limits on physical interaction and social engagement are taking their toll, exacerbated by recent strife and civil unrest. For many, especially Black Americans, finding ways to process all of this is more important than ever. In response, forward-thinking healing and wellness ...
Post by MediAvataar's News Desk
- Sep 21, 2020
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YouGov DestinationIndex data shows domestic destinations currently dominate the list of top ten travel hotspots for Indians Data collected by YouGov DestinationIndex, that tracks public perception of the world's most popular hotspots on a daily basis, has revealed that Goa is the number one choice of urban Indians for their next vacation. Goa opened up for tourism in July and gradually started reopening restaurants with certain guidelines. According to ...
Post by MediAvataar's News Desk
- Sep 18, 2020
- 0
As the flow of company Q2 2020 financial reports nears its end, the picture of the true economic impact of COVID-19 on the media sector has become far clearer. The TV advertising market, as Ampere expected, has been significantly negatively impacted. The theatrical market has collapsed, and the limited reopening has provided scant respite for afflicted companies in the value chain. Pay TV revenues have been placed under further pressure from acceleration ...
Post by MediAvataar's News Desk
- Sep 15, 2020
- 0
Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce. Facebook announced the arrival of Facebook Shops, a brand new e-commerce solution enabling brands to develop digital storefronts on Facebook and Instagram. Accelerated to capitalise on the dependency of e-commerce during the COVID-19 pandemic, the timing of this arrival plays into the hands of Facebook’s ...
Post by MediAvataar's News Desk
- Sep 09, 2020
- 0
Although Instagram Reels emerges as the most popular video-sharing app, many people have tried homegrown counterparts and are likely to continue using them Recently the government of India put a ban on many Chinese apps including the widely used video sharing platform - TikTok. The departure of the popular Chinese app has presented an opportunity for other video sharing apps to gain a foothold in the market. Now YouGov’s latest survey reveals in the ...
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Protinex, the leading nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture. Indian diet is primarily carbohydrate heavy and protein deficient. A 2017 research by Indian Market Research Bureau* revealed that protein deficiency in India was more than 70%. Until a few years ago, adult nutrition was an ignored topic. Due to confluence of myriad factors, Indians are considering their health and wellbeing seriously. Indians are gradually making themselves aware of protein deficiency and its underlaying effects on human health. Building on this insight, DDB Mudra researched this category deeply to map all the
Due to the pandemic, most consumers are stuck at home. Brand Kingfisher first developed a digital campaign to enjoy Kingfisher with friends over a video call. However, there was a larger opportunity in the space of ‘At-Home’ Consumption. This potential had not been tapped before. Since the scenario changed, the brand embarked on a new journey to bring people together at home over a Kingfisher. The brand has recently launched a new campaign with a series of commercials, each leading up to the key message- Ghar Pe Kingfisher (Kingfisher at home), under the brand’s umbrella thought - Kya Plan Hai? (what’s your plan?)! These commercials show people at home coming together over a Kingfisher. The first commercial in this series shows a young boy in his mid-twenties who’s hidden some
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020 for championing women in business and driving change for gender diversity in the workplace. Supported by Yahoo Finance, the three global lists celebrate female executives who are role models and driving change to increase gender diversity at work, future leaders who are making a significant contribution to gender diversity, and senior leader advocates who are dedicated to creating a more diverse and inclusive business environment for women. WPP Health Practice’s International CEO Claire Gillis, MediaCom’s Chief Transformation Officer Sue Unerman, Kantar’s Profiles Division Global CEO Caroline Frankum, Wunderman Thompson Argentina’s CEO Victoria Cole, WPP Country Manager for Turkey and GroupM’s
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities. On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only
After sweeping the awards night as debutants last year, Wunderman Thompson India did an encore at the 2020 awards night  Bagged 12 blue elephants, 1 bronze elephant and 38 baby elephants for some of the biggest brands across multiple diverse categories  For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and
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leadership talk

  • Rohit Jain, Managing Director at Lionsgate South Asia Rohit Jain, Managing Director at Lionsgate South Asia How do you plan to differentiate Lionsgate Play from other international players like Netflix, Amazon, Apple or Disney?Lionsgate Play is a bespoke service meant especially curated for premium and edgy content cinephiles. We have been keenly following the kind of shows that are lapped up by Indian audiences and have created a curated library that Indian audiences will love. We want to ensure our consumer gets captivated in the world of bespoke entertainment, Instantly so there is less browsing and… Read more...


  • PR is the art of strategic promotion

    PR is the art of strategic promotion Most people have just a vague idea of what public relations (PR) actually mean and many even confuse PR with advertising and marketing. Even though they seem to be similar they take two completely different approaches. Public Relations (PR) and advertising are the two important tools for promoting a brand and both are used as part of the integrated marketing and communication strategy, yet they are completely different from each other. Often misunderstood as being the same thing, PR and advertisement have a thin line that separates them and a good PR story is infinitely more effective than a front… Read more...



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