04 March 2021 16:54


Post by MediAvataar's News Desk
- Mar 04, 2021
App Annie, the mobile data and analytics company helping brands and publishers create winning experiences on mobile,  announces the annual Top Publisher Award winners which recognize the most successful mobile companies around the world. In 2020, consumers relied more on their personal devices to connect, play and escape. The Top ...

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Post by MediAvataar's News Desk
- Feb 24, 2021
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Opening Massive Market Opportunities For Advertising New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content since the outbreak COVID-19 Over The Top (OTT) streaming has exploded during the global pandemic, according to a new report released today by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting ...
Post by MediAvataar's News Desk
- Feb 24, 2021
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President Barack Obama and Bruce Springsteen first met back in 2008. Though the two have very different backgrounds and careers, they formed a deep friendship. Starting today, listeners can eavesdrop on their personal, intimate conversations in a new podcast: Renegades: Born in the USA. The eight-episode series was announced today during Spotify’s Stream On event and is the second podcast to launch through Spotify’s partnership with President Obama and ...
Post by MediAvataar's News Desk
- Feb 07, 2021
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Without skilled people and the right processes, marketing technology will waste money rather than gain customers Marketing technology has suddenly become both more important and more problematic. With the surge of online search and shopping in response to Covid-19-induced lockdowns, many companies are pushing their chief marketing officers (CMOs) to build up their digital customer acquisition while curtailing their spends on technology, media and staff. ...
Post by MediAvataar's News Desk
- Feb 04, 2021
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New research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities "Changing Channels in B2B" study finds work from home culture has amplified the voice of a new generation of B2B influencers in the tech and telco sectorsFebruary 3, 2021 - Today, WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world's most popular audio streaming ...
Post by Editor
- Feb 03, 2021
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An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report published today, which also indicates better-than-expected results for 2020 The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of £23.17bn - a marked ...
Post by MediAvataar's News Desk
- Feb 02, 2021
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A startup boom is in the making, fueled by the pandemic and financial recession. With staggering unemployment numbers around the world, many are turning to entrepreneurship as their next career move. In America, for the week ending October 3, 2020, new business applications were up 40% compared to the same period in 2019, according to the US Census Bureau. And in the United Kingdom, over 29,000 new companies were registered in September, the highest ...
Post by MediAvataar's News Desk
- Jan 28, 2021
- 0
An international reference in social media, the Brazilian Tiago "Tito" Ribeiro is always looking for opportunities. His current field of work is new businesses in content management and digital transformation, with a focus on Latin America and the Hispanic market. After a long period living in different countries around the world (Peru, Portugal, Spain, Netherlands,Turkey, England, Uruguay, Mexico, Paraguay) and working for important global brands (Ambev ...
Post by MediAvataar's News Desk
- Jan 24, 2021
- 0
Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so With COVID-19 vaccines now being rolled out across the world, YouGov’s COVID-19 trackers show that people in Thailand and the UK are the most likely to say that they will take the coronavirus vaccine when it becomes available to them, at 83% and 80% respectively. Other countries where willingness to take the drug is high include Denmark (70%), ...
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Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency's Delhi office. Dabur Vedic Suraksha Tea is powered with five time-tested immunity boosting herbs - Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. It is available in two variants – Green tea and Black tea. Kunal Sharma, Category Head, Dabur India, said “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs - Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further
McDonald’s India (West & South) is curating a special menu exclusively for ‘leaplings’ – people who are born on February 29 Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings - people who were born on February 29, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for the leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on February 29th. This special menu includes mouth-watering veg / non-veg burgers, desserts, and shakes. The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on February 29th get to hear often, be it a humorous dig at their “actual” age or jokes around their
New York Festivals® 2021 AME Awards® announced the addition of 8 prominent executives that have joined the AME Advisory Council. The 18-member Advisory Council, formed in 2019, is a brain trust of creative and strategic industry leaders representing 5 continents. They generously provide the competition with ongoing knowledge of emerging trends and critical industry insights. The Council’s participation allows AME to be more responsive to changes and demands within the advertising/marketing sphere and their astute advice and combined industry expertise ensure continued wise council and a global perspective. “All of us at AME are extremely grateful that this visionary panel dedicated to results-driven work will share their knowledge and expertise with the AME Awards,” said Gayle
Following a multi-agency pitch, Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and digital services for India’s largest integrated power utility, Tata Power’s solar rooftop solutions. Leveraging its comprehensive creative, technology and data capabilities, Wunderman Thompson India will partner Tata Power to drive growth across geographies, demographics and mind-sets. The rise in pollution levels and the rapid depletion of non-renewable fuel resources requires urgent attention to fulfill increasing energy demands. And that’s what is paving the way for Solar Revolution in India. Investing in solar rooftop solutions leads to great savings, while protecting the environment. And Tata Power with their state of art solutions is trying to bridge that need
NYF taps 25 leaders from 5 Continents to Join the 2021 Executive Jury New York Festivals® Advertising Awards announced the 25-member 2021 NYF Executive Jury of international award-winning creative leaders to judge entries submitted into New York Festivals Advertising Awards. Executive Jury President, Ralf Heuel, Chief Creative Officer and Partner of Grabarz & Partner Germany will preside over this elite panel of Chief Creative Officers and Executive Creative Directors from around the globe. With 28 years of industry experience, Ralf brings both leadership and creativity to the role of Executive Jury President. Previously as a Creative Director, and then as CCO, Ralf made the agency one of the most creative locations in the country, in the process repeatedly propelling Grabarz
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leadership talk

  • Rammohan Sundaram- Managing Partner and Head of MediaTech, DDB Mudra Group Rammohan Sundaram- Managing Partner and Head of MediaTech, DDB Mudra Group How have things changed with the lockdown and pandemic ? Look, everything changed the world over with Covid 19. The impact was so strong that Trump lost elections in the US, that is how significant the pandemic is. It impacted economies worldwide, put countries into recession and took away a lot of lives. India was no different and several industries were impacted since March upto the festive season. Whether auto, retail, hospitality including airlines were impacted tremendously and that automatically… Read more...


  • How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth

    How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth The pandemic and the past few months of lockdown that forced people to stay indoors, has resulted in people trying new activities at home, beginning from cooking new dishes to exploring hidden talents. Likewise, some turned to gaming platforms to enhance their competitiveness. From taboo to mainstream recognition, Indian gaming has gained significant traction within the Indian entertainment industry. With a projected user base of more than 623 million gamers, this provides a significant boost to the entire gaming ecosystem within the Indian economy. This ecosystem comprises gamers across age groups, the game developers community, the designers, and lastly the… Read more...



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