Post by MediAvataar's News Desk
- Feb 15, 2019
Digital media have empowered people worldwide but also enabled the spread of disinformation and demagoguery and undermined the funding of professional journalism as we know it. People increasingly rely on search engines, social media, and messaging applications, which help them access, discuss, and share news, but also risk exposing ...

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Post by MediAvataar's News Desk
- Feb 03, 2019
- 0
Mobile office pods, radical beauty, luxury laundry. –The Cathay Pacific airport has unveiled a new lounge where travelers can do yoga and meditate, Conde Nast Traveler reports. For more on wellness tourism, see trend #79 in The Future 100: 2019. –Fast Company introduces Loop, a new zero-waste platform that sells name-brand products in reusable containers. –A solar-powered office on wheels is designed for “the flexible working needs of the modern ...
Post by MediAvataar's News Desk
- Jan 29, 2019
- 0
Admitad tracks sales of online buyers in India during the holiday break Dec 25 - Jan 8 Over the time, the consumer habits and behaviour of purchase keep on evolving. As online retailers gain more presence, individuals and their purchase experience start focusing on e-shopping especially during such holiday periods. The next wave of retail is winning by e-commerce that connects all the consumers touch points and provide the cohesive experience for online ...
Post by MediAvataar's News Desk
- Jan 28, 2019
- 0
Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained. Eighty percent of mobile ad market value has been created in the last five years, and the ...
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Publicis Sapient is making two major announcements positioning the company for growth through a focus on global digital business transformation opportunities; the ongoing delivery of best-in-class capabilities across strategy and consulting, experience, and engineering; and the attraction and development of the best industry talent: ·Publicis Sapient unveils a global rebrand, becoming the brand under which it serves its clients’ transformation needs. ·Effective immediately, Nigel Vaz will become the global Chief Executive Officer of Publicis Sapient These announcements are designed to advance Publicis Sapient’s position as a leader in the digital business transformation space and deliver consistency across global markets and industries. Further, they signal Publicis Groupe’s
Carat India, the flagship media agency from Dentsu Aegis Network, has promoted Pramod PP to Senior Business Director, Carat – Kochi. With this announcement, Carat intends to strengthen its consumer focus and business solutions for the Kerala Market. Pramod PP will report to Rajni Menon, CEO, Carat Media Brands. Pramod comes with over 15 years of experience in media. Has been part of Carat India for over 8 years now. Prior to this move, he was Business Director, Carat – Delhi where he was responsible for managing a wide array of clientele including Preethi Kitchen Appliances and Adidas. He was also actively involved in the buying of some of the agency’s key Global clients such as Mastercard and Microsoft. Commenting on his new role, Pramod PP said, “I am looking forward to raise
Neo, the global performance marketing agency network that is part of Mindshare has been appointed by Sansan as its agency partner, effective February of 2019. Neo is designed to work with digital economy businesses to scale at speed. This will see the agency handling media investment, planning, and management for the newly funded start-up. The scope of work also covers Sansan and its portfolio of products. Tokyo-based Sansan has, since 2007, developed unique cloud-based contact management tools for corporations and individuals. Centred on business cards as building blocks, Sansan’s main offerings enable remarkably fast and accurate building of a cloud-based contact database, accessible anywhere. Sansan’s flagship B2B system is at work in over 6,000 companies, including Lenovo Group
Brooke Bond Red Label (BBRL) has always encouraged the spirit of togetherness & inclusiveness over a cup of tea. Taking a step ahead, for the first time, BBRL brings people together to support a noble cause of safe disposal of waste at the Kumbh Mela. The Kumbh Mela is the largest human gathering on earth as it receives a footfall of over 15 crore pilgrims. It is estimated that every year, more than 200 tonnes of garbage is generated at the Kumbh Mela. Most of this waste does not end up in dustbins and poses various health risks. BBRL has set up a first-of-its-kind innovative tea vending machines across the Kumbh Mela to encourage people to dispose of waste safely. The innovative devices double up as dustbins and have a built-in sensor. Every time a pilgrim disposes garbage, the
To set the mood for this Valentine’s Day, Platinum Day of Love, a flagship programme of PGI India, has launched #EqualsInLove campaign, a collection of films that celebrate couples who meet each other halfway. The films are conceptualized and executed by Dentsu Webchutney, the digital agency from Dentsu Aegis Network. The campaign is fronted by a collection of films that beautifully & meaningfully expressed this emerging resolve between couples, to meet each other half way. From equally splitting the rent of a new home – something typically thought of as a man’s duty – to a man deciding that he wants to be a stay-at-home-husband, these films showcase how truly rewarding & liberating it can be to have an equal partner in each other. Making the love they share rare. The
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leadership talk

  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with… Read more...


  • Native discovery, rediscovered – 4 reasons media planners should take notice

    Native discovery, rediscovered – 4 reasons media planners should take notice India is one of the world’s fastest-growing economies, poised to achieve a growth rate of almost 8% in 2019. One of the key drivers of this strong growth is the flourishing digital economy, which has been projected to surpass $1 trillion in just three years. As digital continues to dominate Indian ad spend, crossing the 40% mark for the first time this year, native discovery – personalised recommendations that appear in a format native to the platform – seems to be leading the way, growing at an even faster pace in the overall digital ecosystem. While native discovery is by… Read more...



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