Headquartered in Mumbai, Godrej & Boyce Mfg Co, a Godrej Group Company, has 15 diverse business divisions offering consumer, office and industrial products and services of the highest quality to every corner of India and across the globe. As part of the mandate, Isobar India will manage the account from its Mumbai office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “Godrej & Boyce is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While, on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and

A frequent question I hear from senior global marketers is, "how can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI. Benefits and risks of a global approach In many ways, the world is getting smaller and brands are becoming more international. Advertising produced and deployed globally has the potential to be a huge cost saver for marketers. But the odds are against the ad working effectively globally, so marketers need to know when a global ad is the best option and when it would be best to take a global idea and execute

In sync with Omnicom Media Group’s commitment to invest, nurture and grow talent from within, the network has promoted Mamatha Morvankar previously the Managing Director for OMD India (West), to the role of Chief Investment Officer for Omnicom Media Group India. In this role, Mamatha will be responsible for the investment, accountability and strategic partnerships across Omnicom Media Group’s four offices and for all clients across OMD and PHD. Mamatha’s role is effective immediately. Mamatha has been one of OMD India’s founding members and has played an active role in OMD’s growth journey. Having won and managed a portfolio mix of automotive, FMCG, media, travel and technology clients, Mamatha’s passion and contribution to the overall business has led to both agency recognition

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 15, 2017. Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil, has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities. On his election for second consecutive term as the Chairman of the ISA, Sunil said “we would create further value proposition to the ISA’s ascending status in the industry. We would nurture the partnerships that we have built over decades and deliver incremental benefits to the advertisers and other stake holders. I am confident that the advertiser community would have greater times ahead. I look forward to