A series of Fridays celebrating the fun-side of business and people The Ad Club Bangalore is putting together a series of Fun Programmes to engage with the Advertising, Media and Marketing Fraternity this festive season. The 3 week-long series starts on Dec 4th and will be held on Friday evenings through December. It will feature events like Open Mic Comedy, a fun quiz, Singing with a Twist and many other fun activities that make it mandatory for the participant to leave their home-office for a while and just let their hair down. The BB Utsav is presented in partnership with Facebook and is open to all from the media, marketing and advertising community as long as they are members of The Ad Club Bangalore. The Club had recently announced that membership benefits for all who

These past few months have been amongst the toughest challenges to have ever been endured by a majority of the population in India and around the world. We’ve been through a lot this year. Right from living in confined spaces, the entire work-home situation, minimal human contact, having to be low-key on the big days etc. These are just a few of the adjustments that one has had to make to live and survive in these tough times. But with certain hygiene protocols and social distancing in place, the unlock India initiative has brought some relief to the populace and marketplace as well. Now with the onset of the festive season, brands are making a beeline to reach out to their consumers with messages of hope and assurance, and the fact that they are with them all the way through this

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration from brands at the lack of universal standards for in-game advertising, this first-of-its-kind collaboration will make in-game advertising as simple and accessible as other commonly used channels and help to build advertiser confidence in the value of in-game

AKQA and Grey launch new network model – industry powerhouse offers clients outstanding creativity, innovation and brand-building at global scale WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class innovation and experience design skills. With heightened demand for digital transformation and technology-driven capabilities, the combination will create a powerful new proposition for clients as a leading creative solutions company with a worldwide footprint. The AKQA Group will have 6,000 people in more than 50 countries and a blue-chip client roster that includes more than half of the Fortune 500’s top 20. It will provide a full range of