After sweeping the awards night as debutants last year, Wunderman Thompson India did an encore at the 2020 awards night  Bagged 12 blue elephants, 1 bronze elephant and 38 baby elephants for some of the biggest brands across multiple diverse categories  For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and

The account was bagged after a multiagency pitch to elevate brand awareness amongst TATA employees taking the Creative & Social media route. A fierce multiagency pitch was conducted to bag the prestigious TATA Shop Share Smile program. Liqvd Asia has successfully added yet another feather to its hat by winning the mandate. The TATA Shop Share Smile Social Media & Creative Management mandate will be handled out of Liqvd Asia’s Mumbai office. Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the Family & Friends they refer and the channel partners, who get invited by a Tata the company, can avail offers from various participating Tata Group companies. Liqvd Asia will be responsible

Honoring the CMO behind the single most impactful idea on a brand’s business from among this year’s top-scoring One Show winners. A jury of 13 leading global CMOs selected Kathleen Hall, chief brand officer at Microsoft, as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the Game” by McCann New York, a big winner at this year’s show. Overall, the work won Best of Discipline in Design, 10 Gold Pencils, two Silvers, two Bronze and six Merits. Microsoft and McCann Worldgroup also picked up the coveted One Show 2020 Penta Pencil, awarded to the brand and agency who together have created stellar creative work for the last five

• Traditional media de-grew by 71% in Q2 and 15% in Q1, thus ending up with a 47% degrowth in H1 • Digital media degrew by 35% in Q2 and grew by 16 % in Q1, thus ending up with a 7% degrowth in H1 • Total Adex in H1 degrew by 39% • TV and Digital return to growth by June • Digital now stands at strong No. 2 with a market share of 30%, after TV • FMCG showed up to be most resilient and its share moved up to 38% compared to 33% in full year 2019 Madison Media has taken the bold step of predicting what the impact of Covid-19 has been on Indian Adex in in H1 2020 and forecasting what it will be in H2. The Highlights of the report were presented yesterday afternoon by Sam Balsara, Chairman Madison World in a webinar that had over 800 participants. There was a panel discussion