HEADLINES

Post by Editor
- May 23, 2017
Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the U.S. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the ...

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TOP STORIES

Post by MediAvataar's News Desk
- May 20, 2017
- 0
As the political climate continues to grow more divisive, brands are getting thrust into the middle of debates many would prefer to avoid. In January, Toyota was attacked for expanding in Mexico to sell more vehicles to Americans. More recently, Nordstrom experienced whiplash for dropping Ivanka Trump’s clothing line. Corporations and brands typically like to remain apolitical. But in this highly polarized, culturally-charged and social-mediatized moment, ...
Post by MediAvataar's News Desk
- May 18, 2017
- 0
According to the findings of to the IAB Europe’s first Video Ad Formats survey the three most popular formats are in-stream pre-roll, out-stream in-article / in-page ads and the good, old fashioned 30 second spot redeployed from TV. Given we know that most people do not hang around to watch a video to completion it makes me wonder why the 30 second spot is still so popular. The most obvious answer, of course, is that people want to have a digital ...
Post by MediAvataar's News Desk
- May 14, 2017
- 0
The ability to access information and entertainment instantaneously has led to the rapid developments of conditioned behaviours - people’s consumption of media and ability to connect and share information. People swiftly moved past the traditional value exchange of ads for television programming and entered a world where everything is accessible. Social media offered a place beyond publishers to connect and to share and gave the power back to the people. ...
Post by MediAvataar's News Desk
- May 08, 2017
- 0
Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global Media Owners, published . These two companies captured 64% of all the growth in global adspend between 2012 and 2016. The Top Thirty Global Media Owners report is Zenith’s unique ranking of the world’s largest media companies, and has been published since 2007. For this ...
Post by MediAvataar's News Desk
- May 03, 2017
- 0
Smartphones to Represent 62 Percent of all Mobile Phone Sales in India in 2018 Current Scenario: As the Indian cellular market goes through consolidation and aggressive 4G roll out, demand for smartphones will continue to grow. With smartphone penetration maturing in many developed markets (see Table 1), continued growth in the world’s third largest smartphone market makes India an attractive market to device manufacturers. Smartphones in India are ...
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MEC India Appoints Ex-eBay India Digital Marketing Head, Ravi Sekhar KV as Chief Digital Officer MEC India, a leading media agency, announced the appointment of Ravi Sekhar KV as Chief Digital Officer. Sekhar’s role at MEC will be to drive the agency’s end-to-end digital service. He will be based in Mumbai and will report to T Gangadhar, Managing Director, MEC South Asia. Sekhar is an avid technologist and has been closely involved in the setting up of several start-ups. He recently founded selekt.in, an artificial-intelligence-powered product discovery engine. In his previous role, he headed digital, marketing technology and retention marketing at eBay India. During his stint at eBay, he led first-of-its-kind innovations such as eBay Daily, a tailored shopping experience offering
Law & Kenneth Saatchi & Saatchi goes Americana inside out with their latest campaign for Jockey India! Jockey, the leading American innerwear, active wear and leisurewear brand has launched a new range of products for men and women in the USA Originals collection. Ranging across products like briefs, vests, boxers, tracks, t-shirts, shorts and hoodies, this collection is inspired by everything American; the reds, blues and white, stars and stripes, the wild west and rock music. The campaign conceptualized and executed by Law & Kenneth Saatchi & Saatchi includes a TVC, Print, OOH and will also use radio and digital media for engagement and activation. The TVC, cut to the Joan Jett & the Blackhearts original song ‘I love rock n roll’, was shot in LA and Las Vegas, by
Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for Duroflex. Headquartered in Alleppey, Duroflex is India’s leading manufacturer of rubberized coir mattresses. As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. It will manage the account from its Bengaluru office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Isobar India is the first digital agency of the brand to leverage brand management across the digital mediums. Speaking on the appointment, Mathew Joseph, Director, Duroflex said, “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of
Leading up to Mother's Day, Ogilvy Mumbai and Brooke Bond Red Label have launched something truly special. A series of unskippable 5 seconder pre-rolls, where moms talk to their ever-online kids. Harshad Rajadhyaksha, ECD, Ogilvy Mumbai told us about the thinking behind this work: The campaign is not born out of any duration restriction. It is born out of a very pertinent insight - The only way your mom can get your attention these days is if she appears in an un-skippable format. Kainaz Karmakar, ECD, Ogilvy Mumbai elaborated on the execution: In each of these commercials the mother makes a sharp point about losing the time of her children to their obsession with the internet. The beauty is, she uses the Internetto make this point. Abhik Santara, EVP, Ogilvy Mumbai: Red Label
Burger King, the popular QSR renowned for its iconic Whopper, has assigned its upcoming creative project to Lowe Lintas, Mumbai. The agency will be handling the launch communication for its signature product ‘The Whopper’. The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King’s roadmap for the Indian market. The QSR space in India is undergoing a dynamic shift and Burger King’s aim is to stay ahead of the race while also being the preferred go-to choice of customers, particularly millennial Indians. It will look at strengthening awareness and building a strong value proposition for the Indian market. On appointing Lowe Lintas, Kapil Grover, CMO, Burger King India said: “Creative agencies are like an extended marketing team. It’s
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