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Post by MediAvataar's News Desk
- Sep 19, 2017
HDFC Bank retains its No.1 position in the BrandZ™ India Top 50, doubling its brand value since 2014 with a sustained focus on improving access to services Auto sector grows 23% by successfully meeting consumers’ diverse, changing aspirations and budgets India’s most valuable brands have increased their brand value by 21% to ...

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Post by Editor
- Sep 17, 2017
- 0
The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one complaint can quickly gain momentum, putting your brand’s reputation (and potentially, share price) at risk. In order to build lasting trust amongst your customers’ base, setting the stage for the creation of loyal brand advocates, it’s ...
Post by MediAvataar's News Desk
- Sep 13, 2017
- 0
Half of New Zealand businesses are falling behind as more consumers and businesses Switch On to contactless payments. Mastercard research found over 50% of bars, pubs, cafes and restaurants accept contactless payments, but half of Kiwi businesses are lagging in acceptance. “It’s great that half of Kiwi businesses understand the benefits they can get from accepting contactless payments and have turned the technology on. The Switch On campaign aims to ...
Post by Editor
- Sep 10, 2017
- 0
Companies are exploring innovative ways to package food as a “mood enhancer” for the wellness era. This August, Monarch Airlines introduced a mood-enhancing food menu to create a calmer in-flight experience for passengers. The “Mood Food” box features echinacea and liquorice ice-cream to boost immunity, green tea and lavender cakes for relaxation and herbal tea to reduce bloating. It follows Monarch’s research which found that 72% of British travellers ...
Post by Editor
- Aug 29, 2017
- 0
Global sales of smartphones to end users totaled 366.2 million units in the second quarter of 2017, a 6.7 percent increase over the second quarter of 2016, according to Gartner, Inc. In the smartphone operating system market, Android extended its lead with 87.7 percent market share, while iOS accounted for 12.1 percent. "Although demand for utility smartphones remains strong, there is growing demand in emerging markets for 4G smartphones, with more ...
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In a significant development, Starcom has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review. Godrej & Boyce is the holding company of the Godrej group that also operates across 14 diverse businesses. Founded in 1897, the company started with the manufacture of high quality locks. It has since diversified into consumer goods, office and industrial products & services, infrastructure and real estate. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide, every day. Says Mallikarjun Das, Group CEO, Starcom India, “It’s a privilege to partner with Godrej & Boyce one of
Headquartered in Mumbai, Godrej & Boyce Mfg Co, a Godrej Group Company, has 15 diverse business divisions offering consumer, office and industrial products and services of the highest quality to every corner of India and across the globe. As part of the mandate, Isobar India will manage the account from its Mumbai office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “Godrej & Boyce is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While, on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and
A frequent question I hear from senior global marketers is, "how can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI. Benefits and risks of a global approach In many ways, the world is getting smaller and brands are becoming more international. Advertising produced and deployed globally has the potential to be a huge cost saver for marketers. But the odds are against the ad working effectively globally, so marketers need to know when a global ad is the best option and when it would be best to take a global idea and execute
In sync with Omnicom Media Group’s commitment to invest, nurture and grow talent from within, the network has promoted Mamatha Morvankar previously the Managing Director for OMD India (West), to the role of Chief Investment Officer for Omnicom Media Group India. In this role, Mamatha will be responsible for the investment, accountability and strategic partnerships across Omnicom Media Group’s four offices and for all clients across OMD and PHD. Mamatha’s role is effective immediately. Mamatha has been one of OMD India’s founding members and has played an active role in OMD’s growth journey. Having won and managed a portfolio mix of automotive, FMCG, media, travel and technology clients, Mamatha’s passion and contribution to the overall business has led to both agency recognition
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 15, 2017. Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil, has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities. On his election for second consecutive term as the Chairman of the ISA, Sunil said “we would create further value proposition to the ISA’s ascending status in the industry. We would nurture the partnerships that we have built over decades and deliver incremental benefits to the advertisers and other stake holders. I am confident that the advertiser community would have greater times ahead. I look forward to
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