HEADLINES
- Dec 06, 2019
Gartner Reveals Marketing Predictions to Guide Marketers Through Uncertain Times Ahead
By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner, Inc. In fact, 27% of marketers believe data is the key obstacle to ...
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Nielsen India bets big on FMCG E-Comm Growth In In...
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OPPO extends its partnership with ICC till Septemb...
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The Advertising Club announces Marquees Awards 201...
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Sundar Pichai takes over as CEO of Alphabet...
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Media Industry in 2020:Trends & Predictions...
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Ashish Bhasin bags the South Asia Agency Head of t...
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TOP STORIES
- Dec 04, 2019
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Brands will increasingly rely on platforms that combine advertising and e-commerce
WARC Marketer's Toolkit 2020: Building brands in the walled gardens -- a focus on Industry
Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they have little or no control.
Building brands in the 'walled gardens' is the main theme highlighted in the Industry chapter of WARC's ...
- Dec 02, 2019
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Hey there, what’s up?
So, you are interested in knowing how to use WhatsApp for Business. Well, why wouldn’t you?
There are as many as 1.6 billion people around the world using it as of 2019. If not all, most of your customers could be using WhatsApp. It is certainly a smart move to connect with the customer using WhatsApp – the platform they’re familiar with.
Besides, with the launch of WhatsApp Business, it has become easier to connect with the ...
- Nov 19, 2019
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Consumer Concerns with Durability, Size, & Enhanced Use Cases Are Barriers to Adoption, Finds Strategy Analytics
Foldable devices are a long-awaited disrupter in the smartphone market, exciting leading edge early adopters keen for a bold new type of device. But the acceptance of foldable devices by mainstream segments will depend on the extent to which the current barriers to adoption are addressed. Assessing consumer desire for foldable smartphones, ...
- Nov 17, 2019
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Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in 2013 – which comically included fisticuffs over heavily discounted Blaupunkt televisions.
With IMRG reporting that consumers spent £1.49bn over Black Friday last year, it’s undeniable that Black Friday has become a significant event in the shopping calendar heralding the arrival of the festive season, ...
- Nov 14, 2019
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Research Shows Reducing Friction Matters; Expedia Group Prioritizes for Travelers and Partners
Expedia Group on a quest to provide stress-free, frictionless travel powered by AI and ML
Technology can improve travel experiences by reducing pain points and stressors along the journey. Today, Expedia Group and business strategy Firm Magid released the Online Travel Friction Index[1], finding travelers want suppliers to offer a seamless travel experience, ...
What to read next
- 80% of Marketers Will Abandon Personalization Efforts by 2025
- Media Industry in 2020:Trends & Predictions
- Truecaller Insights: A closer look at spam calls in India
- Building brands in 'walled gardens'
- A majority of Indians think theirs is a tea-drinking nation
- The Ultimate Guide to using WhatsApp Business
Declares Nominees for the upcoming awards edition
The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change. Such game changer brands and marketeers that have showcased agility, innovation and effectiveness in this ever-changing scenario, are all set to be celebrated at the upcoming edition of the coveted Marquees 2019.
Brought to you by the Advertising Club, Marquees 2019 presented by Zee and powered by COLORS will recognise marketing excellence and brands stories that have delivered through bringing to life the perfect blend of traditional and contemporary brand building
Dentsu Webchutney is South Asia Digital Agency of The Year
A big salute to Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, who has now won a record four out of the last five ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards.
And the celebration just begins here. Beginning this year, Dentsu Webchutney has been audaciously marking its territory in Creative. After winning multiple accolades at the Goafest, Cannes and Spikes this year, Dentsu Webchutney has now not only been named the ‘India Digital Agency of the Year’ by Campaign AOY2019 but has also bagged the much-coveted ‘South Asia Digital Agency of The Year’ Title for 2019. Of course, Dentsu Webchutney’s supremely talented young gun, P.G. Aditya, has been crowned the
Canavan named Chief Marketing and Communications Officer, while Ryan named Chief Commercial Officer, spanning the network’s 100+ offices
PHD, part of Omnicom Media Group, has announced two new C-suite positions following a year of growth for the network. Avril Canavan has been promoted to worldwide chief marketing and communications officer and Patrick Ryan to worldwide chief commercial officer. Both will continue reporting to Philippa Brown, worldwide CEO.
The newly created roles will see Canavan and Ryan form part of the worldwide executive team responsible for driving the network’s growth and will work closely with the regional and local leadership teams spanning over 100 offices.
Additionally, Emma Storer has been promoted to worldwide business development director, reporting
New York Festivals International Advertising Awards® announced Alex Schill, Global Chief Creative Officer & Partner of Serviceplan Group as the 2020 Executive Jury President.
This is the 10th year NYF’s Executive Jury will come together and the second year a Jury President will preside over this elite panel of Chief Creative Officers and Executive Creative Directors from around the globe. Jury President Alex Schill, along with the 2020 Executive Jury, will convene in New York City in March for 4 days to select the World’s Best Advertising® across all mediums.
Alex brings 25 years of global leadership skills, innovation and creativity to his role as Executive Jury President. He thoroughly understands the demands of judging NYF’s finalist entries across all mediums as he
The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, today announced that three top creatives from India have been selected to serve as judges for The One Show 2020.
More than 200 top creatives from 35 countries will judge work from around the world. Jury members from India and the discipline they will judge are:
Sandipan Bhattacharyya, CCO, Grey India, Mumbai (Health Wellness & Pharmaceutical)
Rajdeepak Das, CCO, managing director, South Asia, Leo Burnett, Mumbai (Film)
Kunel Gaur, founder, Animal, Delhi (Design)
“The quality of jurors has long been a hallmark of The One Show”, said Kevin Swanepoel, CEO, The One Club for Creativity. “This year’s juries consist of the industry’s top tier of
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leadership talk
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Sanil Jain, Co-Founder, CupShup
"Customers today prefer brands that are environment friendly. The paper cups eliminated plastic cups and provided a recyclable alternative. Also, we have partnered with two of the largest paper manufacturers in India to endure that we get only high-quality food-grade cups which our customers prefer, and this has helped us access many new offices. No brand would like to see the cups with its branding being littered on the sides of the road. For this, we decided to supply garbage… Read more...
OPINIONS
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A step by step handbook to creating a distinct brand identity
"Branding is what people say about you when you're not in the room." Jeff Bezos, Founder, CEO, and President, Amazon Inc. Indeed, branding is the art and science of creating the loyalists, who will not only swear by the brand but will take its narrative forward. The first step to create the pool of such loyalists is to establish a brand identity. An identity that is unmissable, unambiguous and has immediate connect with the audience. Here are the four steps on the journey to create a brand identity: - 1. Identify your target audience and your space in the market… Read more...
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