HEADLINES
- Jun 22, 2018
Key Findings
In its latest report on global advertising market trends, released June 18, 2018, MAGNA forecasts media owners’ net advertising revenues (NAR) to grow by +6.4% to $551 billion in 2018 in the 70 countries analyzed by MAGNA. That’s the strongest growth rate since 2010.
MAGNA increases its forecast for 2018 following ...
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Wavemaker retains media mandate for Policybazaar.c...
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Latest Lions winners announced...
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Cannes Lions 2018- FCB India wins GOLD at Cannes 2...
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FOX Life celebrates a perfect celebrity mismatch i...
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Bloomberg|Quint launches two brand-new properties...
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Ajay Shukla Joins iTV Network as Chief Editor – ...
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TOP STORIES
- Jun 19, 2018
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The UK is a "Nation of binge watchers" (Ofcom, 2017), while the US is now "Stream Nation" (Deloitte, 2018). So, what can advertisers and marketers learn from these compulsive binge-watching habits brought to us by the likes of Netflix, Amazon Prime and Hulu?
"Everything Bad is Good for You: How Today's Popular Culture is Making Us Smarter", the landmark book by Steven Johnson, argues that computer games and complex multi-part TV storylines are good for ...
- Jun 14, 2018
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Regardless of whether you call it football or soccer, it’s a sport with massive global appeal and fan interest.
In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.
As nations compete for the 2018 FIFA World Cup, Nielsen Sports research shows the popularity of football is growing in the U.S., India and China.
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- Jun 13, 2018
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Brand Imprint Index measures collective impact of brand assets on consumers
We should count ourselves fortunate to live in an age of plenty where we are presented with such a plethora of choice in all aspects of our daily lives. Our opportunities to pick, choose and “personalize” these choices are seemingly proceeding forever skyward—there’s truly never been a better time to be a consumer! That said, however plentiful “consumerland” may be, these are ...
- Jun 08, 2018
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Randall Rothenberg, President/CEO of the Interactive Advertising Bureau (IAB), credits 2010 as the start of the direct-to-consumer brand revolution.
That was the year Warby Parker was founded. But while a few direct-to-consumer brands have become relatively famous – like Dollar Shave Club which was acquired by Unilever for $1 billion – most remain largely unknown. What will the future bring?
Of course, the answer to the question will direct-to-consumer ...
- Jun 03, 2018
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The failure rate of new products has always been high. However, in recent years, a number of nimble upstarts have emerged as fierce competitors to well-established category leaders. Their success has driven many large manufacturers to question whether their resources, scale and processes are weaknesses that should be discarded in favor of a new “agile” playbook emulating these emerging competitors.
However, it’s easy to forget that the most prominent new ...
What to read next
- Global Advertising Market To Grow By A Record +6.4% This Year
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- Facebook’s first print magazine - will it ‘Grow’ (or go up in smoke?)
- Tomorrow’s News 2018 survey finds challenges for platforms and advertisers
- Yes, binge-watching is good for us
- Mobile share of advertising market to exceed 30% in 2020
Key Findings
In its latest report on global advertising market trends, released June 18, 2018, MAGNA forecasts media owners’ net advertising revenues (NAR) to grow by +6.4% to $551 billion in 2018 in the 70 countries analyzed by MAGNA. That’s the strongest growth rate since 2010.
MAGNA increases its forecast for 2018 following strong market performance in the first few monthsg. +8% in the US in the first quarter, and +31% for Google and Facebook globally.
The 2018 growth (+6.4%) is an acceleration from 2017 (+4.5%), mostly due to the five billion dollars of incremental ad spend generated around cyclical events in 2018 (US Mid-Term elections, FIFA Football World Cup, Winter Olympics). Neutralizing cyclical revenues, the 2018 growth would be +5.5%, in line with 2017.
Global ad
Wavemaker, the media, content and technology agency from GroupM, has retained the media mandate for Policybazaar.com and Paisabazaar.com. Wavemaker has been media AOR for Policybazaar.com since 2011.
Speaking on the successful retention, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said, “We are delighted to continue our association with Policybazaar.com and Paisabazaar.com. Working with India’s largest Insuretech and Fintech brands for close to 7 years now, has been an extremely interesting and fulfilling experience for the team. By connecting our pillars of media, content and technology, I am confident we can demonstrate our understanding of consumer journey and help the brand achieve their business objectives efficiently.”
Navin Khemka, Managing Partner,
Honouring world-class creativity in craft, entertainment and experience
Two Grands Prix awarded in Entertainment Lions for Music
Two campaigns for Apple take home Grands Prix in Entertainment Lions for Music and Brand Experience & Activation
Cannes Lions Awards Show announced the winners of the Entertainment Track, Craft Track and Experience Track Lions. World-class creative work was brought centre-stage.
The Craft Track Lions honoured the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring creative ideas to life.
In the Digital Craft Lions: 728 entries were received and 27 Lions awarded: 3 Gold, 8 Silver and 15 Bronze. The Grand Prix went to ‘Aeronaut VR’, by Isobar, New York / Viacom, New York, USA,
FCB India won a Gold and Bronze Lion in the Direct Lions category for the Shindoor Khela - No Conditions Apply campaign for Times of India.
On the occasion of winning a Gold Rohit Ohri, Group Chairman & CEO, FCB India, said, “This gold Lion win is the first for FCB in India. And a shining testimony to our creative transformation. We've worked hard over the last two years to transform our creative reputation in the market. I am delighted that a few Lions will now walk with us as we continue to push harder and higher.”
Commenting on the win Swati Bhattacharya, CCO, FCB Ulka said, “I am very happy that this piece of work is getting so much love.. There is nothing more powerful than sisterhood for us women. Sindoor Khela #NoConditionsApply is a testimony to this.”
Speaking about
Triton Communications one of India’s leading advertising agencies announced that their campaign - ‘An ocean of good’ created for Aquaguard, won a Silver at WARC 2018 in the ‘Effective Use of Brand Purpose’ category.
Triton communications is only one of the two other Indian agencies which won in this category. Adding to the tally of global and Indian awards, this campaign has 3 Golds so far.
The Campaign insight: Water-borne diseases strike millions of Indians every year. Aquaguard decided to make a difference by urging homes with purifiers to pledge and share 5 litres of safe water every day with the less privileged people they interacted with on a daily basis to those who did not have access to safe water including the domestic help and the security guard, among others.
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leadership talk
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Rajesh Kejriwal, Founder and CEO, Kyoorius
"One thing which I haven't spoken about anywhere yet and is quite a secret is that we are introducing a new award and that is called - "Master of creativity award". It will be given out to that one person who has immensely contributed to the world of advertising but is not and has never been a part of the advertising industry." Said Rajesh Kejriwal, Founder and CEO, Kyoorius. In an interview with MediAvataar India, Rajesh exchanged his career journey,… Read more...
OPINIONS
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Data and Privacy. How much is enough
When a trainer at a workshop many years back, showed a packed audience a dozen ghost sites in the background secretly tracking a user on a famous airlines website, it did create panic. Social media websites had just started to become the darling of Digital marketing folks then. Data and Privacy laws since then have continued to remain unclear, uncertain yet glorified. With the big Facebook breach, we digital marketing and advertising folks are expected to relook at the equation. It also becomes important to understand how we reached here, the extent of the mess and the areas that concern… Read more...
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