01 December 2020 07:12


Post by MediAvataar's News Desk
- Nov 30, 2020
Fans will now be able to access match highlights, in-play moments with best catches, best wickets, and man of the match on Facebook for the duration of the series Facebook, today announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia. Kickstarting on ...

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Post by MediAvataar's News Desk
- Nov 27, 2020
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Sony is close to acquiring WarnerMedia-owned SVoD service Crunchyroll for a reported $957 million sum, according to Nikkei. The deal could see the Japanese giant combine the Anime-focused US streaming service, which earlier this year surpassed 3m paid subscribers globally, with its own Funimation subscription base. Sony not only has a 95% stake in Anime distributor Funimation but also owns major Anime studio Aniplex, and an acquisition of Crunchyroll has ...
Post by MediAvataar's News Desk
- Nov 19, 2020
- 0
• The study shows 94% respondents in India are willing to pay more for a premium subscription for enhanced video & audio quality • 96% say they plan to upgrade their entertainment equipment in the next 6 months • COVID-19 has driven many Indians to use entertainment as a way of unwinding; 66% of Indian respondents said they use it as an opportunity to relax • 95% Indian respondents got into new types of content they didn’t watch before Dolby ...
Post by MediAvataar's News Desk
- Nov 09, 2020
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Many brands use purpose to connect more deeply with consumers. Yet with the best of intentions, some brands miss the mark. How can brands avoid these mistakes? Not so long ago it seemed quite straightforward for companies to align with a good cause. Corporate social responsibility meant giving back in some way. For many companies it was a way they could drive their reputation and give their employees the opportunity to contribute to a worthy cause. It ...
Post by MediAvataar's News Desk
- Nov 06, 2020
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A video essay that explores Irish political struggles through a rich and varied cinematic history. “The history of cinema appears to be easy to do, since it is after all made up of images; cinema appears to be the only medium where all one has to do is re-project these images so that one can see what has happened. In “normal” history, one can’t project, because it’s not projectable; one has to codify in one form or another, write, make manuscripts; ...
Post by MediAvataar's News Desk
- Nov 05, 2020
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More than half females have had an unsafe experience in the past, yet only some have taken action against it In YouGov’s latest survey, we asked women to indicate how often they felt unsafe in 19 different scenarios from daily lives. Most urban Indian women (52%) said they always or often felt unsafe while walking alone at night. 26% feel anxious while walking in certain neighbourhoods or when walking with a friend, partner or family member at night (26% ...
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Johnnie Walker, from the house of Diageo, has partnered with Taproot Dentsu, the creative agency from dentsu international, to launch the #WalkInWithJohnnie campaign. The campaign aims to support bar continuity and help inspire consumers to responsibly return to their favourite bars. Conceptualised and executed by Taproot Dentsu, the agency that was mandated with the brand’s ‘Welcome Back to the Bars’ campaign in September this year, the #WalkInWithJohnnie campaign is initiated through a digital film and will be further amplified via an on-trade activity. In line with the brand’s ethos of ‘Keep Walking’, the film showcases people walking into their favourite bars with empty glass bottles, leaving behind the memories of the months gone by and stride towards renewed and newer
A series of Fridays celebrating the fun-side of business and people The Ad Club Bangalore is putting together a series of Fun Programmes to engage with the Advertising, Media and Marketing Fraternity this festive season. The 3 week-long series starts on Dec 4th and will be held on Friday evenings through December. It will feature events like Open Mic Comedy, a fun quiz, Singing with a Twist and many other fun activities that make it mandatory for the participant to leave their home-office for a while and just let their hair down. The BB Utsav is presented in partnership with Facebook and is open to all from the media, marketing and advertising community as long as they are members of The Ad Club Bangalore. The Club had recently announced that membership benefits for all who
These past few months have been amongst the toughest challenges to have ever been endured by a majority of the population in India and around the world. We’ve been through a lot this year. Right from living in confined spaces, the entire work-home situation, minimal human contact, having to be low-key on the big days etc. These are just a few of the adjustments that one has had to make to live and survive in these tough times. But with certain hygiene protocols and social distancing in place, the unlock India initiative has brought some relief to the populace and marketplace as well. Now with the onset of the festive season, brands are making a beeline to reach out to their consumers with messages of hope and assurance, and the fact that they are with them all the way through this
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration from brands at the lack of universal standards for in-game advertising, this first-of-its-kind collaboration will make in-game advertising as simple and accessible as other commonly used channels and help to build advertiser confidence in the value of in-game
AKQA and Grey launch new network model – industry powerhouse offers clients outstanding creativity, innovation and brand-building at global scale WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class innovation and experience design skills. With heightened demand for digital transformation and technology-driven capabilities, the combination will create a powerful new proposition for clients as a leading creative solutions company with a worldwide footprint. The AKQA Group will have 6,000 people in more than 50 countries and a blue-chip client roster that includes more than half of the Fortune 500’s top 20. It will provide a full range of
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leadership talk

  • Carol H. Williams, David Sable, and Scott Rose Carol H. Williams, David Sable, and Scott Rose NYF caught up with David Sable, WPP Senior Advisor, Advertising Hall of Famer, Carol H. Williams of Carol H. Williams Advertising and The Bowery Awards Executive Director, Scott Rose as The Bowery Awards first round of Grand Jury judging gets underway. Keep reading to find out insider information on the Bowery Awards and the inspiration behind the launch of the competition honoring Independent creatives. Industry icon’s Williams and Sable share their thoughts on honoring creative freelancers. And find out why… Read more...


  • How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth

    How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth The pandemic and the past few months of lockdown that forced people to stay indoors, has resulted in people trying new activities at home, beginning from cooking new dishes to exploring hidden talents. Likewise, some turned to gaming platforms to enhance their competitiveness. From taboo to mainstream recognition, Indian gaming has gained significant traction within the Indian entertainment industry. With a projected user base of more than 623 million gamers, this provides a significant boost to the entire gaming ecosystem within the Indian economy. This ecosystem comprises gamers across age groups, the game developers community, the designers, and lastly the… Read more...



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