Post by MediAvataar's News Desk
- Feb 23, 2018
Big Growth in Users and Engagement Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage ...

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Post by MediAvataar's News Desk
- Feb 21, 2018
- 0
There are six key drivers of brand love, and a brand can be measured by how well it exceeds needs, sets trends, shares values, builds trust, elevates experiences, and respects consumers. By analyzing these drivers, the Brand Love Index revealed the following insights to help marketers build brand love: 1. Outperform and overdeliver. Consumers follow their hearts, but only to a point. How a product works and what it does is more important than feelings ...
Post by Editor
- Feb 20, 2018
- 0
Recently I wrote a piece for Brand Matters, our monthly review of what is new in the world of brand marketing, about the need to break out of the comfort zone. In this post I thought I would explore a few different examples of how a brand found growth beyond the edge of the comfort zone. My observation of the few brands that grew over five years suggests that they all did something disruptive, something that changed the way they served customers, went to ...
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  • PR
NIIT Ltd., a global leader in skills and talent development has entrusted its digital mandate with Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was won as part of a pitch against leading agencies. Confirming the development, Mayoori Kango, Managing Director, Performics.Resultrix said, “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.” Kshitij Jain, Vice President- Marketing, Global Retail
Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL). The business was won as part of a multi-agency pitch. Group CEO Tanmay Mohanty says “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.” Says Archana Anand, Digital Head, ZEE5 India, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital
Unibic, a renowned name in the cookie industry and one of the fastest growing brand in the segment has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office. Unibic is one of India’s largest ‘real’ cookie production company with a range of over 24 variants and an added sugar free segment. They have also just launched their healthy range of biscuits suchas Gluten-free, Ragi & 40% Oats. On the new appointment, Nikhil Sen, Managing Director, Unibic Foods Pvt. Ltd. said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next
GroupM, the media investment group of WPP, today announced its advertising expenditure (adex) forecasts for 2018. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2018 is forecasting India’s advertising investment to reach an estimated Rs. 69,346 crores this year. This represents a growth of 13% for the calendar year 2018 over the corresponding period in 2017. The report also estimated ad spending in 2017 as Rs. 61,263 crores, growing at 10%, as predicted by GroupM in February of last year. Various industry estimates peg economic growth at 7.3% to 7.8% for 2018 as the benefits of GST- higher productivity and lower cost of goods sold- become apparent. This combined with key reforms already implemented, such as bank recapitalization, budget provisioning of non-performing
WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors. The Glitch’s revenues for the year ending 31 March 2017 were around INR 214 million with gross assets of around INR 175 million as at the same date. The acquisition will continue GroupM’s growth strategy in one of the world’s most dynamic economies, and offer
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leadership talk

  • Irfan Khan, CEO, Zefmo Irfan Khan, CEO, Zefmo "As per the recently released India Influence Report 2018, the survey indicates that brands are today recognizing the fact that influencers can help leverage the position of a brand’s product and increases brand recognition because of consumers leaning on the reviews and expert opinions of influencers to make their purchasing decisions. We also see a widespread adoption of influencer marketing by different brands which highlight the fact that it is becoming an integral part of the marketing mix. In fact,… Read more...


  • Your throbbing start-up seeks wings !

    Your throbbing start-up seeks wings ! Imagine if Uber after series of brainstorming had concluded that innovation meant building great comfortable taxis for commuters. Good for us they didn’t do that, instead picked a different insight. They saw the pain people went through while booking cabs and simply solved that. Lot of times we wonder if there was a framework that could help small businesses, growing brands and start-ups focus on brand building and marketing in this complex Digital world, without losing their sleep and yet continue to focus on all the other things that matter? If you are one of them you will agree there… Read more...



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