01 October 2023 09:57


Post by Editor
- Oct 01, 2023
The intelligence Exchange will bring together prominent voices from Politics, Business, Entertainment, Sports and Technology The India Today Conclave- a confluence of leaders from across the spectrum ideate on issues of contemporary interest is returning with an illustrious lineup. The luminaries from diverse spheres will converge on ...

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Post by Editor
- Sep 21, 2023
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With nearly a third (30.4%) of consumers turning to Instagram when searching for brands, the retail category is set to invest $9.1bn in 2024 as social commerce moves Instagram closer to the point of purchase WARC Media's Platform Insights: Instagram Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 ...
Post by Editor
- Sep 16, 2023
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India’s mall shopping experience is taking a leap forward as a “new-age industry.” 50 percent of the shopping malls are located in the top eight cities. Brick-and-mortar retail is expected to grow at a faster rate of 17 percent CAGR (for 2022–2028). India's retail industry is poised for exponential growth, as private consumption is projected to ...
Post by Editor
- Sep 13, 2023
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Electric Car Shipments to Total 17.9 Million Units in 2024. By 2027, BEV Prices to Reach Parity with ICE Vehicles of Similar Size and Configuration. By 2030, More Than Half of All Vehicle Models That an Automaker Markets Will Be Electric Vehicles. Nearly 15 million electric cars (battery electric and plug-in hybrid) are expected to be shipped ...
Post by Editor
- Aug 27, 2023
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The Singapore Grand Prix – considered one of most challenging circuits in the Formula One (F1) auto racing calendar – returns for its 14th edition this September 15-17 with a shorter layout but increased number of laps. According to Singapore’s Ministry of Trade and Industry, the annual night race along the island-state’s Marina Bay has generated ...
Post by Editor
- Aug 25, 2023
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Over half of Internet users say they watch more than 4 hours of streaming TV in a typical day In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22% to almost half (45%) according to a report just published by Ampere Analysis. Based on proprietary consumer research carried out with ...
Post by Editor
- Aug 24, 2023
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The Chinese brand Yili is the most valuable dairy brand in the world, with a value of USD12.400 million and also the one with the highest Sustainability Perception Value, USD953 million. Almarai is the brand in the dairy sector that is growing the most, increasing brand value by 24%. Amul is the strongest dairy brand this year, rated AAA. The ...
Post by Editor
- Aug 24, 2023
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Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position WARC Global Ad Spend Outlook 2023/24: Withstanding Turbulence A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow ...
Post by Editor
- Aug 22, 2023
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Inflation has now been the top global concern in our What Worries the World survey for the last 16 months. However, worry about rising prices now seems to be on the decline, having dropped 2pp from June. Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more ...
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Sets vision to consolidate the preventive footprint of ASCI During the board meeting that succeeded its 37th annual general meeting, the Advertising Standards Council of India (ASCI) announced the appointment of Saugata Gupta, the Managing Director and Chief Executive Officer of Marico Limited, as the new Chairman of the ASCI Board of Governors. Saugata Gupta is well recognised as a dynamic and accomplished industry leader, with several innovative accomplishments to his credit. Saugata Gupta's association with ASCI spans several years; two years on the Board of Governors and four years as a special invitee on the Board of Governors. Mr. Partha Sinha, President, Response, Bennett Coleman & Company Limited, was elected Vice Chairman, and Mr. Sudhanshu Vats, Deputy Managing
The campus brings together 18 WPP agencies and 2,000 collaborators into one creative and inspiring space in Levallois-Perret WPP opened the doors of its new campus in the northwest of Paris. The new space demonstrates WPP’s ongoing commitment to the French market and its investment in creative talent, bringing 2,000 people under one roof. The campus is located in the Levallois-Perret neighbourhood, an area that is home to an increasing number of international businesses. The site also carries a rich heritage of French innovation, once serving as the location for the Clément-Bayard factory, which Citroën acquired in the early 1920s to produce the iconic 2CV. An innovative hub dedicated to collaboration and creativity The WPP Paris Campus has been designed to accommodate
Changes Including Addition of Jury Presidents Supported by “The One to Brag About” campaign from NOT Wieden+Kennedy London The One Club for Creativity kicks off The One Show 2024 with a number of notable changes to the program, and an engaging call for entries campaign and visual identity from NOT Wieden+Kennedy London. For the first time, The One Show will appoint Jury Presidents. These top creatives from around the world, to be announced shortly, will lead judging for each discipline and have a vote on the work. In addition, members of The One Club Board of Directors will now act as onsite facilitators for jury discussions, serving as non-voting participants. Another significant change this year is Best of Discipline honors will be awarded to brand-based work only; entries
Etihad Airways, the national airline of the United Arab Emirates, has announced its partnership with Bollywood superstar Katrina Kaif as the new brand ambassador. This collaboration marks an important milestone as Etihad strengthens its presence in the Indian market and reunites with one of India’s most celebrated Bollywood stars. Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad. Her association with the airline will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels. Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The
Regional discounts available on entry fees; “Made For Now” competition branding by Wolff Olins. The Type Directors Club, the world’s leading typography organization, has opened the call for entries for its prestigious TDC70 competition. As changed last year, the program is a single competition under the TDC70 umbrella consisting of three disciplines: Communication Design, Lettering, and Type Design. The Communication Design discipline encompasses any design or creation that uses type, lettering, or written language as a significant element, and is an expansion of what was previously the TDC Communications Design discipline. Typography includes graphic design, UI/UX, environmental design or architecture with typographic elements, film, animation and motion design, social media
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leadership talk

  • Media-Avataar Leadership Talk- Q&A with Documentary Filmmaker Rhea Bakshi Media-Avataar Leadership Talk- Q&A with Documentary Filmmaker Rhea Bakshi Winning the New York International Film Award for my documentary, "India's Treasures," in the best student film category is an incredible and humbling experience-Rhea Bakshi Here’s the full Q & A: 1.To start things off, can you talk a little bit about your growing up years? My childhood was a wonderful tapestry of memories woven with the threads of nature, music, art, and family bonds. I spent my early years in New Delhi where the gentle rustle of leaves and… Read more...


  • Maximizing PR Impact on a Limited Budget: Strategies for Startups- Anindita Gupta Co-founder Scenic Communication

    Maximizing PR Impact on a Limited Budget: Strategies for Startups- Anindita Gupta Co-founder Scenic Communication In the ever-evolving landscape of startups, success hinges not only on innovative products and services but also on effective communication with your target audience. Public Relations (PR) plays a crucial role in shaping a startup's image and influencing its growth. However, startups often face budget constraints that can make hiring a PR agency seem like an unattainable luxury. Fear not, for this article is here to guide you through strategies that can help startups maximize their PR impact on a limited budget. 1. Know Your Audience Inside Out Before embarking on any PR campaign, it's imperative to have a deep… Read more...



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