05 April 2020 14:15


Post by MediAvataar's News Desk
- Apr 04, 2020
Brightcove’s just-released Q4 2019 Global Video Index found a big increase in the time spent viewing streaming video on a pair of devices — smartphones and connected TVs. The increase on screens at opposite ends of the spectrum in terms of size seems out of character with the streaming world, but it may simply be an example of ...

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Post by MediAvataar's News Desk
- Apr 04, 2020
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As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences. The news operation isn’t focused on informing young people about what COVID-19 is or how they should combat it since Gen Z is already in-the-know and plugged in to what’s happening in the world. In fact, 53% of 13-25 year olds agree ...
Post by MediAvataar's News Desk
- Mar 27, 2020
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Early Q1 data shows global news stories driving a surge in streaming news Brightcove Inc, the leading provider of cloud services for video, published the Q4 2019 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s global platform to provide insights into how viewers are watching video content, which devices they use, and the types of content they consume across various devices. The Q4 Index ...
Post by MediAvataar's News Desk
- Mar 27, 2020
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A variety of companies with MIT ties are working to address aspects of the Covid-19 pandemic. As the world grapples with the public health crises and myriad disruptions brought on by the Covid-19 pandemic, many efforts to address its impact are underway. Several of those initiatives are being led by companies that were founded by MIT alumni, professors, students, and researchers. These companies’ efforts are as wide ranging and complex as the ...
Post by MediAvataar's News Desk
- Mar 21, 2020
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The arrival of the coronavirus COVID-19 is likely to have complex effects on the media market. Quarantine measures have had an immediate effect on box office ticket sales in a number of markets worldwide, and consumers in quarantine zones have shown early signs of increased media consumption behaviour. However, the longer-term impacts of the outbreak on entertainment companies will be related to the scale of overall economic damage which results from the ...
Post by MediAvataar's News Desk
- Mar 20, 2020
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Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc. “CMOs who wait for shifts in customer perceptions and ...
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Sheela Foam Ltd. has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result following a multi-agency pitch. Sheela Foam Ltd looks to expand its product portfolio whilst maintaining its strong growth in the mattress category. Ogilvy is tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution – all aimed at reinforcing Sleepwell as the most preferred option in the mattress and other allied category. Speaking on the development, Sumit Sehgal - CMO, Sheela Foam Ltd.: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking
Ups Narayan Devanathan to CEO, DAN Solutions & Chairperson, Creative LoB, DAN India Dentsu Aegis Network (DAN) has announced the appointment of Narayan Devanathan to the role of chief executive officer (CEO), DAN Solutions India. He will also lead the Creative Line of Business (LoB) for DAN India as its Chairperson, effective immediately. Narayan will continue to report into Anand Bhadkamkar, CEO, DAN India and will retain his existing role as Group Executive & Strategy Officer, Dentsu Aegis Network, South Asia. As CEO, DAN Solutions India, Narayan will be responsible for unlocking expertise and developing leading practices to drive client-excellence in the market through integrated solutions. He will work horizontally across all Dentsu Aegis Network agencies in India in
The campaign, created by ViacomCBS in partnership with the Ad Council, educates audiences on the importance of social distancing and drives unity through entertainment. Even in isolation, we’re not alone. That’s the message that’s at the core of the #AloneTogether campaign, which calls on audiences around the world to stay at home amid the coronavirus crisis. Created by the ViacomCBS Entertainment and Youth brands and distributed widely via a partnership with the Ad Council, the goal of #AloneTogether is to educate audiences about the importance of social distancing and to promote a sense of unity through entertainment during a time of self-isolation. The campaign is purposefully brand and media agnostic, enabling it to scale quickly through additional media partners who can tailor
Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future. Live on VICE in Singapore, Australia, Korea and India, the series will bring together professionals from various industries and HP, as well as leading digital evangelists to discuss how technology can transform experiences for the future workforce and enable them to succeed in the digital economy. Recognising that today’s professionals – be it employees or business leaders – are facing constant changes, such as the move away from traditional working hours and the introduction of remote
We have made the decision to move forward with our contingency plan and the Festival will now take place from 26 – 30 October. Cannes Lions announces today that the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates. The decision comes following much deliberation with our partners and customers, as well as, consultation with public health officials, the mayoral office of Cannes and the French Authorities. We acknowledge the challenging circumstances facing us all as a community - we have and continue to be in deep consultation with many of our customers and partners as we adopt our contingency plans. The health, safety and wellbeing of our customers, employees, sponsors
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leadership talk

  • Rohit Sharma. CEO and Founder POKKT Rohit Sharma. CEO and Founder POKKT How are things shaping up with POKKT? POKKT is doing extremely well. We have been growing at an average of 60% y-o-y with a widening scope of work with brands from across the world. Currently we operate in 18+ markets – India, Singapore, Indonesia, Vietnam, Japan, Thailand, UAE, Oman, Jordan, Taiwan, Australia, Lebanon, Kuwait, Bahrain, Qatar, Philippines, South Korea, Pakistan and Malaysia, and we intend to expand further geographically. Thanks to our Big Data and AI capabilities, we have been… Read more...


  • Getting Maximum Results with a Minimum Digital Marketing Budget

    Getting Maximum Results with a Minimum Digital Marketing Budget While startups with millions of dollars’ worth funding and mega valuations may get most of the attention, the other few are typically on much leaner budgets. For these startups, arriving at a cost-effective, efficient budget is essential for the company’s survival. In the present era of internet-led business, companies are trying to optimize the various benefits digital marketing has to offer. Without a doubt, digital efforts have not only proved to be faster and efficient but also convenient for both businesses as well as customers. But truth be told, digital efforts cost money, and with competition rising multi-fold, the consulting… Read more...



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