HEADLINES
- Apr 22, 2019
Publicis Media India announced that it has roped in seasoned technology expert Roopesh Pujari as Head of Technology, PM India.
Roopesh Pujari comes with over 22 years of leadership experience in technology and has worked extensively in the US apart from India. His experience cuts across sectors such as BFSI, Manufacturing, ...
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TOP STORIES
- Apr 09, 2019
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While 1 in 2 currently exercise to stay healthy, 1 in 10 intend on starting soon
People in India are twice as likely to exercise than diet in order to stay healthy, YouGov’s new research reveals.
On the occasion of World Health Day, we questioned people about what steps do they take to be in good shape.
The study shows that at present, more than 1 in 2 people (53%) say they exercise regularly while 1 in 5 (21%) follow a specific diet in order to stay ...
- Apr 02, 2019
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Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. Every day we make decisions about what speech is harmful, what constitutes political advertising, and how to prevent sophisticated cyberattacks. These are important for keeping our community safe. But if we were starting from scratch, we wouldn’t ask companies to make these judgments alone.
I believe we need a more active role for governments and ...
- Mar 24, 2019
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Italian luxury brands dominate the ranking contributing nearly 40% of the Top 30’s value
“Made in Italy” brand value continues to grow year-on-year, due to the strong international market presence of well-known Italian brands. According to the 2019 BrandZTM Top 30 Most Valuable Italian Brands ranking by WPP and Kantar, Italian brands have increased their brand value over the last 12 months by 14% to $96.9 billion, despite operating in times of economic ...
- Mar 17, 2019
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Media Strategy Report 2019
WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results.
Following an analysis of the shortlisted and winning entries spanning 31 ...
- Mar 17, 2019
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Mark Zuckerberg shared the following post with employees recently.
Hey everyone — I want to share some important updates as we organize our company to build out the privacy-focused social platform I discussed in my note last week. Embarking on this new vision represents the start of a new chapter for us.
As part of this, I’m sad to share the news that Chris Cox has decided to leave the company. Chris and I have worked closely together to build our ...
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- Indians are twice more likely to exercise than diet to stay healthy
Publicis Media India announced that it has roped in seasoned technology expert Roopesh Pujari as Head of Technology, PM India.
Roopesh Pujari comes with over 22 years of leadership experience in technology and has worked extensively in the US apart from India. His experience cuts across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and also includes multiple Fortune 500 customers across the globe including the likes of Apple, Pfizer, Dell, the US Army, Mondelez, etc.
Anupriya Acharya, Publicis Media India Chief Executive said, “As digital spaces shape more and more of the touch points of a consumer journey, marketing has been transformed into a technology-driven sector! Increasingly we find that our clients require tech-led marketing
Effie Index recognises companies that deliver measurable business results for clients
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.
The award, which WPP has won for the last eight years, is the industry’s benchmark for effectiveness in terms of demonstrable results for clients.
The Index rankings reflect companies’ cumulative success in 46 national, regional and multinational Effie Awards competitions, based on 3,753 finalist and winning entries during 2018.
The case studies put forward by every brand and company featured in the Effie Index are subject to rigorous evaluation by expert industry judges, who examine and debate each case’s strategic communications challenges and objectives, the idea, how the idea
DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (Customer Relationship Management), loyalty and data.
Row will be based out of Mumbai and will work closely with Lalit Bhagia, CEO & Partner - DAN Consult, on growing the overall consulting business. His chief mandate here will be to help build and lead a client-facing CRM, loyalty and data practise. Prior to this, Row was CEO at LitmusWorld.
Armed with more than 30 years of experience in data-driven marketing, digital, loyalty, analytics and CRM, Ajay has worked across a variety of industries and countries. He has built several companies, including start-ups (Wunderman and Trikaya Grey Direct) and has also served as a top corporate executive at the Tata
Use of location data. Strength through collaboration. Unexpected media placements gain attention.
Making use of location data, the importance of collaboration between agencies and utilising unexpected media placements to gain attention, are the three key themes, finds WARC, following its analysis of the world's top campaigns for media excellence.
WARC, which provides the latest evidence, expertise and guidance to make marketers more effective, has today released 'Media 100 - Lessons from the world's best campaigns and companies for media innovation', a report analysis of the campaigns, brands and agencies ranked in the WARC Media 100, to uncover trends from the latest media strategies as well as bringing together insights and opinion from media experts.
Amy Rodgers, Managing
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leadership talk
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Gayle Mandel, Executive Director, AME Awards
"This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with… Read more...
OPINIONS
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Mindful Cosmetics Consumers Want Beauty With Heart
The evolved beauty consumers of today are more informed, engaged and connected than ever before. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty. Consumers carefully analyze ingredient lists, and they choose brands that share their values and community. They’re also looking to new technology and artificial intelligence to personalize their beauty routines—helping them not only look good, but also feel good. From self-care products to curated subscription boxes to new ingredients with research-backed benefits, there are many ways to create a community of beauty consumers that are loyal to retailers and bra Read more...
