HEADLINES
- Oct 22, 2018
Whether you’re a professional or everyday athlete, Oakley understands that the road to success is long, hard-won and riddled with sacrifice. The committed put everything else to the wayside in the name of their sport – and vindicating this obsession is at the core of Oakley’s DNA.
AKQA’s latest campaign for Oakley is an addition to ...
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TOP STORIES
- Oct 22, 2018
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WARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns.
Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from branded editorial-style content that ...
- Oct 18, 2018
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The latest Getting Media Right finds that marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. So why are integrated media campaigns so challenging?
Now in its fifth year, Getting Media Right examines the current state of marketing in a connected world and is based on input from 468 senior marketers spanning advertiser brands, media companies and agencies globally. It ...
- Oct 09, 2018
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From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever.
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
84% OF SPORTS FANS ARE INTERESTED IN WOMEN’S SPORTS
A survey across eight key markets around ...
- Oct 07, 2018
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Virtual vloggers, futuristic fruit, furniture for the moon.
–Netflix is venturing into interactive storytelling for the upcoming season of Black Mirror, allowing viewers to choose how the plot unfolds, shares Bloomberg.
–ASOS is launching a Gen Z-curated fashion line designed by a collective of teen designers, models and artists all born in the year 2000, explains Vice.
–BBC discusses how virtual vloggers are becoming popular on YouTube, with ...
- Oct 03, 2018
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How internal communications can use employee stories to drive organizational performance and model behaviors.
In a galaxy far, far away… That’s all it takes, and images from Star Wars movies begin to swirl in your head. Why? It’s the great storytelling. That’s what makes it easy for viewers to empathize with the hero, Luke Skywalker. Imagine the messaging power for internal communications if employees could tell stories about their own experiences in ...
- Oct 01, 2018
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Forcepoint has responded to this story as they closely tracked the activity around the world.
“First, I think it’s great that Facebook appears to have reacted so quickly, as it’s a sign of the growing maturity around breach response that we’re starting to see as GDPR comes into effect. Understanding if there was a pattern to the impacted accounts versus just random selection is the difference between someone trying to hack the system for fun or a ...
- Sep 28, 2018
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Telecom service providers in India have been riding a prosperous wave over the last few years.
However, after the 4G launch in the second half of 2016, call and data rates have corrected sizably. Handset prices followed suit, as several manufacturers sought to capitalise on the unprecedented market demand. Seizing the opportunity, new Chinese and Indian handset companies debuted models for less than INR 5000, offering an economical alternative to models ...
- Sep 23, 2018
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Economy Will Fuel Spending Surge This Holiday Season
The holiday season is almost upon us and a recent study The Harris Poll conducted with OpenX uncovered strong consumer confidence metrics that should translate at the cash register this year as more than 80% of consumers plan to spend the same or more on gifts this holiday season than they did in 2017.
The surge in shopping intent is in keeping with the mindset of today’s consumer. Most consumers feel ...
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Whether you’re a professional or everyday athlete, Oakley understands that the road to success is long, hard-won and riddled with sacrifice. The committed put everything else to the wayside in the name of their sport – and vindicating this obsession is at the core of Oakley’s DNA.
AKQA’s latest campaign for Oakley is an addition to its One Obsession brand platform, telling athletes “It’s OK” to make personal sacrifices in the pursuit of athletic excellence. It’s OK is an ode to the obsessed.
AKQA conceived and created a series of vignettes based on real insights and stories which celebrate moments along the journey of an impassioned sportsperson.
An original song accompanies the pinnacle film featuring pro athletes Chloe Kim, Mark Cavendish, Bubba Watson, and Mikaela Shiffrin,
TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate the Goddesses of our Homes" for their digital campaign Jaago Re Version 2.0.
Conceptualised by team Wavemaker, the new digital film is an extension to the latest campaign of TATA TEA which is on the theme of pre- activism ‘Alarm Bajne se Pehle Jaago Re’.
The new digital film draws parallel between Goddess Durga and the women at home and office who are part of our daily lives, who make our lives better by working around the clock and multitasking tirelessly. Therefore, Durga Puja was identified as the perfect occasion to launch the digital campaign. The campaign compares these women to the Goddess being worshipped during Durga Puja and how
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London.
Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network.
From its original UK base, Zenith became the first media agency to launch in many of the key markets around the world, most notably in China in 1994 and the US in 1995. In 2000, Zenith merged with Optimedia following Publicis Groupe’s acquisition of Saatchi & Saatchi.
In 2002, ZenithOptimedia unveiled its unique positioning and commitment to marketing performance: The ROI Agency. Over the course of that decade, ZenithOptimedia became one of the fastest growing networks, launching into
Dentsu Inc announced that the Dentsu Group received a total of 46 awards across 15 categories at Spikes Asia 2018, held from September 26 to 28 in Singapore.
BWM Dentsu Sydney won the Grand Prix in the Innovation category and the Group further garnered 6 Gold Spikes, 12 Silver Spikes and 27 Bronze Spikes.
Dentsu placed third in "Agency of the Year", and third in "Network of the Year", which recognizes the creative strength of the network as a whole.
Two teams from Dentsu competing in this year's Young Spikes received a Gold in the PR Competition and a Silver in the Design Competition while the Dentsu Group's ASPAC from the Philippines received a Gold in the Young Spikes Integrated Competition.
In addition to the above, nine creators from the Dentsu Group were selected as
1 Gold & 2 Bronze at CLIO!
FCB India’s most awarded campaign for the Times of India- Sindoor Khela, #NoConditionsApply won 2 pencils at the prestigious D&AD Impact Awards!
The campaign won 2 pencils at D&AD Impact Awards. A Wood Pencil in the Community & Interaction category and and a Graphite Pencil in the Diversity & Inclusivity category.
#NoConditionsApply, was launched during the Durga Pooja in September 2017, to call for inclusive celebrations and celebrating tradition without division.
Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “Our campaign for The Times of India has had a dream run at all the International Award shows. D&AD Impact seeks to identify and celebrate great, transformative, creative ideas that
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leadership talk
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Sachin Bhandary, Vice President, Roar Media India
‘The Indian language digital user is looking for more than just entertainment’ Rise of the Indian language digital user is the talk of the season. From old and well known players like Times Internet, Dainik Jagran, Dainik Bhaskar and Vikatan to new aggregator apps like Dailyhunt and Newsdog are betting big on the everyday Indian consuming content on his or her mobile phone. Not just publishers, there are many startups which are focusing on enabling the Indian language user in… Read more...
OPINIONS
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Up close with your New-Age Strategy
You are all ready with what looks like a winning digital strategy a category shaping roadmap. But what if you were told that this could be grossly irrelevant, or even counter productive? Or if it was doing the brand nothing more than just garnering a few shiny superficial brownie points? How does on look at a brand’s New-Age strategy for short and long term both, with the same lens and build a framework that fits in with the big goals? First let’s check and tick what we have been saying over the last few years: • We said, it’s all… Read more...
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