Post by MediAvataar's News Desk
- Mar 29, 2017
Background There have been multiple reported brand safety issues relating to advertising agencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands. Worse, due to model operated by ...

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Post by MediAvataar's News Desk
- Mar 27, 2017
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Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta. According to Facebook, over 150m Instagrammers use Stories daily across the world. This is almost the same number of users that the entire Snapchat app hit in December 2016 (161m). The new feature is ...
Post by MediAvataar's News Desk
- Mar 22, 2017
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Seven in ten (70%) urban, online Indians feel that this is a good time to buy things they want or need The Consumer Confidence Index score for India in Q4 2016 has climbed three points to 136 from 133 in the previous quarter. India continues to lead the global index, and is followed by Philippines 132. Established in 2005, the Nielsen Consumer Confidence Index is fielded quarterly in 63 countries, including India, to measure the perceptions of local job ...
Post by MediAvataar's News Desk
- Mar 05, 2017
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A thousand women surveyed by the Geena Davis Institute and JWT London provide the data behind your think pieces. The ongoing conversation around the issue of representation of women in media has been productive in terms of bringing attention to the issue, but it's not necessarily changing the nature of the business much. A federal Equal Employment Opportunity Commission investigation released earlier this month found that studios systemically ...
Post by MediAvataar's News Desk
- Feb 23, 2017
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Television viewing in countries like the UK and the US have declined by 3 to 4% per year on average since 2012. These declines are directly comparable to the declines in print newspaper circulation in the 2000s and if compounded over ten years will result in an overall decline in viewing of 25 to 30%. The average audience of many television news programmes is by now older than the average audience of many print newspapers. The decline in viewing among ...
Post by MediAvataar's News Desk
- Feb 23, 2017
- 0
Kantar IMRB along with Mobile Marketing Association (MMA India) jointly presents a study on the impact of Budget 2017 on mobile platforms. Kantar IMRB’s Mobi Track smartphone usage panel was used to analyse consumption of budget related content in the weeks leading upto and during the Budget 2017 presentation. Coming in the wake of demonetisation, the 2017 Budget was an eagerly anticipated event. As a result, News platforms saw a surge in traction driven ...
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In one of the biggest account moves in recent times, ITC Ltd. has awarded its media AOR mandate to the GroupM media conglomerate, after a multi-agency pitch across some of the largest media and advertising networks. Madison was the incumbent agency on the business. Keeping in mind the highly-diversified portfolio ITC Ltd. offers across multiple locations, Maxus is putting together a highly specialised team called ‘Team ITC. The servicing team will be based out of Bengaluru and Mumbai, and the mandate is effective April 1st, 2017. Kartik Sharma MD of Maxus, South Asia said, "We are excited and humbled to be chosen by ITC to be their media partner. We have huge respect and admiration for ITC in the way they have built their business and brands. We are confident that through our
Leading apparel retail chain Reliance Trends has launched a nationwide brand campaign to announce its new brand positioning along with the new visual identity. The brand has taken on a youthful, contemporary and a more fashionable imagery. The campaign by Lowe Lintas Bangalore captures the creativity and spontaneity of today’s youngsters. Being the change agents that they are, the youth of today prefer to do things differently. They like to shake up the status quo, by taking something old and familiar and creating something totally new and unique to make their personal style statement. This key insight is given voice in the brand’s tagline: ‘Trends bantey nahin, banaye jaaatey hain’ (Trends don’t just happen on their own, they are created.’) Commenting on the new campaign, Akhilesh
Madhukar Kamath, Group CEO&MD, DDB Mudra Group, today announced a phased leadership transition for the Group. Effective 1st April 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate). Effective 1st July 2017, Vineet and Aditya will formally take over as Group CEO & Group Managing Director respectively. To facilitate a seamless transition, Madhukar Kamath will continue to work closely with Vineet and Aditya as Executive Chairman of the DDB Mudra Group, till end December, 2017. Vineet has championed the cause of technology in marketing which led him to become a part of the founding team at
The India Chapter of International Advertising Association (IAA) hosted the 7th edition of its annual property, the Olive Crown Awards. JWT leads the pack as they bag four Golds at the Olive Crown Awards 2017, on Wednesday 15th March at Famous Studios, Mahalaxmi. The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media and advertising professionals from across the country. An eminent jury comprising renowned professionals such as K V Sridhar, Founder & Chief Creative Officer of Hyper Collective; Sonal Dabral, Chairman & Chief Creative Officer of DDB Mudra Group, India; Carlton Disilva, CEO & CCO of Hungama Digital Services, Malvika Mehra, ​Founder &
Pepper Creative Awards Trust announces the 11th edition of Pepper Creative Awards, the largest creative awards in South India and the second largest in India. Call for entries have been sent to all ad agencies, production houses, printers, photographers in South India. A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper- 2017. The last date for the receipt of the entry is April 5, 2017. “We are expecting more than 2000 entries for the competition which has become a stepping stone for creative fraternity from this part of the world to take part in other major peer reviewed national and international competitions”, said K Venugopal, Chairman, Pepper Trust. All leading advertising agencies from South India will take part in Pepper-2017, a
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leadership talk

  • Rose Anderson Executive Director NYF Rose Anderson Executive Director NYF 2017 Inside NYF’s Radio Awards with Rose Anderson How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from the analog age. So, we canvassed industry leaders to join an Advisory Board and went to work. We had a new trophy designed: one that captures the magic of radio’s past while looking into its future. And the net… Read more...


  • 7 digital trends that will dominate in 2017

    7 digital trends that will dominate in 2017 As a digital marketing specialist, I often get asked by peers, clients and friends alike – “What can marketers look out for in the digital space next year?” Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (in random order) that in my opinion will reign supreme in 2017. 1. Video, the shining star: Video has come to the fore like never before, with talks of it replacing television even. Video on Demand and Over the Top content on mobile are doing well… Read more...



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