06 June 2023 07:17

HEADLINES

Post by MediAvataar's News Desk
- Jun 05, 2023
Wins included six gold trophies, including wins for Dove, Skinny, and British Heart Foundation.  PHD has won 12 awards at the Festival of Media Global Awards, including six golds, two silvers, and four bronze trophies. The agency won for brands and clients including Dove, Skinny, HSBC, British Heart Foundation, BRP, and Oatly. ...

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- Jun 05, 2023
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YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn – double the rate of growth recorded last year More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the biggest TV streaming platform since overtaking Netflix WARC Media's Platform Insights: YouTube YouTube, hit hard ...
Post by MediAvataar's News Desk
- Jun 05, 2023
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IPL playoffs in 2023 delivered 44% higher* ratings than last year and surpassed the previous highest recorded during IPL 2020 - Gujarat Titans v Mumbai Indians (Qualifier 2) registers Peak TV - Concurrency of 6.1 Crore** and is also the highest-rated Playoffs match ever. - Total TV viewership for the live broadcast of IPL 2023 until the Finals ...
Post by Editor
- Jun 04, 2023
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A new study from Analysis Group takes a closer look at the key drivers behind the growth in the App Store ecosystem — including rebounding demand for sectors like travel and ride-hailing, and strong growth in advertising spend in apps like social media and retail apps. New study underscores the strength and resilience of the App Store ecosystem — ...
Post by Editor
- Jun 03, 2023
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Emerging technologies will continue to force the news media landscape to evolve. Technology transformed the way readers read news, and digital products and technologies have played a significant role in this transformation. The news media industry has had to adapt to this shift, investing in robust digital infrastructures that provide a seamless ...
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- Jun 03, 2023
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E-commerce & mobile retail Online video planning & buying YouTube YouTube continues to command a strong position in the online video advertising market and is actively looking for ways to forge deeper connections with viewers, creators and brands through multi-format video strategies. Context YouTube is prioritising Shorts and CTV ...
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- Jun 03, 2023
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Kantar’s Outstanding Innovation Awards celebrate the most innovative brands worldwide and show how they consistently used innovation as a driver for growth. How can brands stand out and innovate in inflationary times? How can innovations be meaningfully different in a crowded marketplace? And what is the secret to successful innovation?To address ...
Post by Editor
- Jun 02, 2023
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We are releasing the 2022 U.S. YouTube Impact Report, highlighting key findings and showcasing individual creator stories. What do a confectioner, psychologist, and children’s songwriter all have in common? They’re all examples of the types of YouTube creators making their mark on American life. In fact, according to a new report by Oxford ...
Post by Editor
- Jun 02, 2023
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The gamification of news keeps proving successful for news media websites. Norkon’s Fantasy Funds for example, allowed reputable financial news media to engage up to 24k players, increasing significantly readers and subscribers. Also WAN-IFRA is making its contribution to playing with news, thanks to the project NewsArcade. The gamification of ...
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Wins included six gold trophies, including wins for Dove, Skinny, and British Heart Foundation.  PHD has won 12 awards at the Festival of Media Global Awards, including six golds, two silvers, and four bronze trophies. The agency won for brands and clients including Dove, Skinny, HSBC, British Heart Foundation, BRP, and Oatly. Demonstrating the strength of PHD’s network, wins came from offices all around the world, including Canada, Germany, New Zealand, Spain, and the UK. PHD’s top winners included ‘Keep the Grey’ for Dove in Canada, a campaign which encouraged women to celebrate their grey hair. It scooped gold awards for Best for Best Local Execution of a Global Brand, and the Brand Bravery Award. ‘Skinny – Phone it in’, a campaign from New Zealand for Skinny mobile, also
Publicis Worldwide India (PWW), part of Publicis Groupe India has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. With a remarkable track record spanning over two decades in the ad and marketing industry, Bhattacharya brings a wealth of experience and expertise in developing end-to-end communications strategies that seamlessly blend data-driven insights and creative storytelling. He has worked with leading Indian and global brands, establishing himself as an expert in the field. In his new role at Publicis Worldwide, Bhattacharya will be responsible for developing brand solutions, backed by cutting-edge creativity and strategic insights across all touchpoints. Recognising the significance of comprehensively understanding the consumer journey, he aims to
CEO of StrawberryFrog to Launch a New Content Series “Purpose Haze” Innovative Marketers Unpack Purpose-Driven Work That Leads to Brand Stature New York Festivals® Advertising Awards and Scott Goodson, CEO of StrawberryFrog, the global authority in activating purpose, have partnered on a new content series, “Purpose Haze,” a series that cuts through the fog of Purpose. As series host Scott Goodson sits down with some of the industry’s most admired marketing leaders who are at the forefront of purpose-driven companies and through in depth interviews they de-fog purpose. In the premiere episode of “Purpose Haze” Scott interviews Ramon Soto, SVP, Chief Marketing and Communications Officer at Northwell Health, the largest and most highly regarded Healthcare Provider System in New
After two marvellous days of Knowledge Seminars, and Conclaves by industry experts and creative minds battling it out at the ABBY One Show Awards, the final day of Goafest 2023 is here. We kickstarted the day in the most spectacular way, yet again! Papon, an Indian Playback Singer, assured the crowd was mesmerised by his voice and persona! The crowd swayed from beginning to end as his tunes, lyrics, harmony, and glorious voice captivated them! We commenced the final day at Goafest with a Knowledge Seminar by Anymind, titled, Seven Principles For The Future Of Creativity led by Nick Law, Global Creative Chairperson - Accenture Song. This session deep-dived into the necessity of establishing and embodying principles as a brand; to this end, Nick stated, “Every company needs to have
Inspiration, Perspectives, and Action from a Day of Dynamic Dialogues Leo Burnett India wins Grand Prix for ‘Airtel 175 Replayed’ campaign Following an exhilarating Day 1 of Goafest 2023, Day 2 kicked off with a line-up of insightful, informative and inspiring speakers and sessions. Each discussion offered insightful and unexplored information, from knowledge seminars to presentations, and as the day unfolded, learnings, experiences, creativity, and innovation culminated into the essence of this day! The first session of Day 2 was presented by India Today, discussing the Future of Connected Devices and Cross Channel Measurement with Moderator, Rajdeep Sardesai - Consulting Editor - of India Today Television with Panellists Geet Lulla - VP of Sales & Head Asia Pacific -
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