HEADLINES
- Jan 18, 2022
Meghna will drive Meta’s growth strategy and advertising business for the country’s largest e-commerce and online businesses
Meta today announced the appointment of Meghna Apparao as the Director of E-commerce in India to lead the strategy and solutioning that is focused on the company’s largest e-commerce advertisers. Meghna’s ...
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Axis My India constitutes advisory board with indu...
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EPIC linear TV feed now available on DistroTV...
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The Q announces its first original for 2022, ‘Ha...
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Dry Dating in 2022: Bumble reveals Indians more li...
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Havas Media Group India elevates Uday Mohan as Pre...
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Express Awards Honours Leading Women Entrepreneurs...
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TOP STORIES
- Jan 08, 2022
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WhatsApp becomes the most used app - As per Axis My India January CSI Survey
53% engage with television for news/latest updates while Facebook (26%) and YouTube (21%) forms the second and third most used apps
· Over 10563 people surveyed 71% is from rural India while 29% is from urban India
· Overall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month
· Highest ‘steady’ spends (33%) in essentials and lowest ...
- Jan 04, 2022
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In this piece, we round-up the key trends and insights our data uncovered in the media, content and agencies world in 2021. Media consumption has changed – what does it look like now? The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas in many countries; caused entertainment giants to invest more heavily in streaming content; created mass layoffs in media and advertising agencies; and accelerated the ...
- Dec 28, 2021
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Contained Covid-19 cases, the rapid pace of vaccination, upcoming big-ticket movie releases, and strong out-of-the-home consumption trends, combined with positive global news-flow around box office collections, turn us positive on multiplexes.
We upgrade PVR and Inox to Buy from Hold with revised Dec’22 TPs of Rs1,880 and Rs535, respectively, based on 13x Dec’23E pre-IND-AS EBITDA. However, our preference lies with the latter due to its relatively lower ...
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Havas Media Group India has announced the elevation of Uday Mohan to the role of President & Chief Client Officer, effective immediately.
This is aligned with Havas Group India's vision of building strong leadership across each of its agencies. Uday Mohan will continue to report into Mohit Joshi, CEO, Havas Media Group India. The elevation comes on the heels of Uday’s rich, long stint of 14 years with Havas Media Group India, during which he has consolidated his role as an effective leader and a strong partner to several clients. Over the last few years, Uday drove innovation, transformation, and meaningful media strategy for clients, during extremely volatile market conditions. It led Havas Media Group India to garner strong growth, increase market share, win prominent clients
David Justus of AKQA is the Future Now Executive Jury President and Sasco Digital Assets Signs on as Sponsor
New York Festivals International Advertising Awards debuts for 2022 “The Future Now”, a new category group launched to shine the spotlight on creative work that uses technology to provide an innovative approach that leads to a more engaged consumer experience.
New categories within this future reaching group include Generative Creative, Altered Reality, Decentralized Tech, Best Innovation, and Crypto Product & Service Advertising. To view the complete category roster visit: HERE
“The pandemic accelerated a deep dive, mainstream awareness into the world of “bits” opening up new “real estate” for culture and business to capture or be captured by. This category group is
Havas Group India has appointed Sumeer Mathur as National Planning Head & Managing Partner, Havas Worldwide India - the creative agency of the group with immediate effect.
Sumeer will be partnering Manas Lahiri, Managing Director and Ravinder Siwach, ED & NCD of Havas Worldwide (Creative) to scale up the agency further, collaborate with key clients including Reckitt, Citroën, Dabur, Suzuki, William Grant, Tata and Harman (JBL) among many others, and drive the strategic planning vision and expertise at Havas Creative India. Sumeer will be based out of the Gurgaon office and report to Rana Barua, Group CEO, Havas Group India.
Sumeer will also collaborate closely with Arindam Sengupta, Chief Client Officer of Havas Worldwide and Head, Group Integration; and with Prashant
A refreshed 2022 : Mindshare starts the year with a rebranded corporate ID
Mindshare has rebranded its official corporate logo as the next step in its transformation process, a new font and colour palette, including an iteration where the words "mind" and "share" are split.
WPP-owned Mindshare said the new brand identity system has been “created to put Mindshare into the heart of the conversation taking place instead of it being a logo ‘stamp’ found on the back or on the bottom of a communication just to indicate who it is from”.
The colour palette has expanded beyond the famous purple identity of Mindshare, as well as updating the purple tone of the corporate identity.
Mindshare Global CEO, Adam Gerhart added: “The brand identify refresh aligns the Mindshare brand with the
In this piece, we round-up the key trends and insights our data uncovered in the media, content and agencies world in 2021. Media consumption has changed – what does it look like now? The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas in many countries; caused entertainment giants to invest more heavily in streaming content; created mass layoffs in media and advertising agencies; and accelerated the year-on-year decline in traditional newspapers and magazines.
YouGov’s International Media Consumption Report for 2021 – the first of its kind – explores this industry at a unique point in its history. Using Cube data combined with specific, deep-dive custom research, it examines 17 different global markets: from content subscription
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leadership talk
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Q&A with Rahul Rao,Chief Channel Officer,Zee Punjabi on the occasion of the channel second anniversary
Zee Punjabi, celebrates its second anniversary today, 13th January (2022) In recognition of this momentous occasion, MediAvataar India caught up with Rahul Rao,Chief Channel Officer, Zee Punjabi to find out about the past, present and future of India’s one of the most loved channels 1.How has been the overall growth journey of Zee Punjabi so far? The journey has been extremely enriching and rewarding from the best in class launch to reaching milestones like the number 1 Punjabi language channel… Read more...
OPINIONS
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2021- Top Digital marketing trends; 2022- dominant trends
1. Marketing automation indeed stood at the top of every marketer’s strategic pyramid this year. Automation played a pivotal role in providing brands with more detailed insights on behavioural patterns of their users apart from giving them an opportunity to nurture the leads. Our research estimates that some brands even saw 30% - 35% increase in leads generated after implementing automation software. With each channel working together, brands were able to create a unified customer experience, thereby facilitating a seamless journey. 2. As per an industry research, 70% of companies observed that AI-powered personalized marketing strategies generated around 200% ROI… Read more...
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