The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets and deliver differentiated content with incisive insights. Sugarlite, which was launched in January 2019 is a premium sugar brand from India’s emerging wellness and health company, Zydus Wellness. A first of its kind sugar, Sugarlite delivers 50% less calories than regular sugar for the same degree of sweetness. The agenda of Sugarlite is to provide a healthy sugar to Indian homemakers and health seekers.

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced two more senior hires to its growing Experience team - Karin Giefer and Quinnton Harris. The newly inaugurated global Experience team blends data, machine learning, and creativity to craft customer-centric experiences that deliver utmost value to both clients, and ultimately, their customers. The team will work closely with Chief Experience Officer, John Maeda, to further transform and integrate Publicis Sapient’s data, machine learning, and creative capabilities to best serve clients in their digital transformation efforts. Karin Giefer has been appointed as Senior Vice President (SVP), Experience and will work closely with John to operationalize Publicis Sapient’s LEAD experience system, which aims

In his new role, Reghunath will continue to report into Sidharth Rao… Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), has named Gautam Reghunath as its new chief executive officer (CEO). The news comes soon after DAN India announced the elevation of Sidharth Rao as chairman, Happy mcgarrybowen (HMB) India and chairman, Dentsu Webchutney – last week. Prior to this, Reghunath was executive vice president (EVP) and Branch Head for Dentsu Webchutney, Bangalore. In his new role, Reghunath will continue to report into Sidharth Rao and will now lead the agency, nationwide. Commenting on Reghunath’s appointment, Rao said, “Gautam’s remarkable and much-deserved rise from within the ranks of Dentsu Webchutney is one of my favourite stories

New York Festivals® Advertising Awards announced the first 20 members of the elite 2020 NYF Executive Jury. This is the 10th consecutive year that NYF will host some of the world’s most awarded creative leaders to judge entries submitted into New York Festivals Advertising Awards. These respected Chief Creative Officers and Executive Creative Directors from the world’s most prominent advertising agencies will gather for four days of passionate and focused deliberations taking place in New York City March 31st – April 3rd to select the World’s Best Advertising®. The 2020 Executive Jury will review the shortlisted entries selected by the online NYF Grand Jury. “For 10 years NYF has brought together an elite jury of global creatives with a reputation for innovation. We are beyond