HEADLINES

Post by MediAvataar's News Desk
- Apr 27, 2017
India Today Group—Unstoppable – Retains the No. 2 News Group ranking Aajtak.in 30% above the no.2 and double that of Jagran.com Unique web visitors Aajtak.in, the digital avatar of India’s No. 1 News Channel –has also become the No. 1 Hindi News website as per the latest Comscore data. The data re-establishes Aajtak.in as the most ...

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TOP STORIES

Post by MediAvataar's News Desk
- Apr 26, 2017
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In this post, we examine the sales and marketing strategies that are common among the fastest growing B2B companies. If you’re searching for endurance running advice, why not check in with marathon finishers? Similarly, if you’re searching for sales strategy advice to accelerate your team’s revenue, why not see what the fastest-growing companies are up to? Recently, Mattermark and Drift teamed up to identify the 50 fastest-growing B2B companies. Let’s ...
Post by MediAvataar's News Desk
- Apr 21, 2017
- 0
Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today. The market will strengthen further in 2018, growing by 3.9%. The recovery will be led by luxury advertisers in the US, China and Japan, which together account for 80% of the growth in luxury adspend to 2018. This is the third annual edition of the ...
Post by MediAvataar's News Desk
- Apr 09, 2017
- 0
India’s internet economy set to become USD 250 Billion by 2020 – 7.5% of the country’s GDP With 391 Mn users, India has already become the second highest country in terms of mobile internet users. This is expected to grow rapidly to 650 Mn mobile internet users by 2020. At the same time, data consumption by 2020 could potentially increase 10-14 times. The Boston Consulting Group (BCG), along with The Indus Entrepreneurs (TIE), today released a report ...
Post by MediAvataar's News Desk
- Apr 09, 2017
- 0
The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was commissioned by The&Partnership and m/SIX last year, and carried out over a period of 12 months by fraud detection specialists ...
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Ogilvy India, in association with Ogilvy Pakistan, has done another heart-warming campaign for Shan Foods, one of Pakistan’s biggest brand of spices & recipe mixes. The campaign aims to bring new neighbours together using the power of food. The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships. Sukesh Nayak, ECD, Ogilvy Mumbai: Everywhere in the world the neighbourhood has changed. But the connection shouldn't. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food. Nikhil Mohan, Vice President, Ogilvy Mumbai: The new campaign for Shan is the outcome of a wonderful
A startup for startups FCB Ulka, a leading, fully integrated marketing communications agency today announced the launch of their highly-hybridized service Bushfire, a one stop shop for start-ups. With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit. Bushfire is new kind of marketing and communications agency that is equipped to provide start-ups with all the services they would require in a menu format. It’s as simple as ordering food, off the menu! The model of typical start-ups defies structure and to serve the
Pass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its first TV commercial. Pulse Candy, with a tangy twist, makes it standout! It offers an experience that starts with a fruity taste and peaks with a tangy surprise. A mouth full of fun and peculiarity, the consumers love. This irresistible fervor for Pulse candy is extended to the brand communication, with a tag line of ‘Pran jaaye par Pulse na jaaye’, with quirky and humorous examples of how far people can go to save their favourite Pulse Candy. After all, one does not like to part with precious belongings. The first TVC, conceptualized by J. Walter Thompson Company, is the master commercial that outlines the length to which people will go to hide their Pulse
Dentsu Media has been awarded the media planning & buying for the entire portfolio of brands for Maruti Suzuki India (MSIL). The mandate starts in April and was finalized following a multi-agency pitch earlier this year. MSIL is by far the largest automobile company in India and is amongst the top 3 advertisers in the country. Dentsu Media will handle all media duties for Maruti Suzuki Corporate, Existing Channel & Nexa brands. A significant team comprising existing Dentsu Media members & handpicked experienced talent has been put together to handle this massive mandate. The scope of this mandate is a holistic integrated media & platform agnostic communications approach. Dentsu Impact & Isobar, the other arms of the Dentsu Aegis Network already handle large
In a significant development, FCB Interface today announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Gulshan will be based out of Mumbai and will be responsible for upping the planning ante at Interface. In his career spanning 15 years, he has worked across research, consulting and account planning at companies’ like TNS Middle East and Africa, DHL Europe, Lowe Lintas and JWT. He has won multiple Effies’ and worked with some of the most reputable brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico and many more. Most recently he has been in senior planning roles in Lowe Lintas in Bangalore and JWT and Publicis in Delhi. Commenting on the appointment, Joe Thaliath, Chief Executive Officer, FCB
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