29 May 2020 20:08

HEADLINES

Post by MediAvataar's News Desk
- May 29, 2020
'Space Launch: America Returns To Space',a Multiplatform Event, to be broadcast on Monday, June 08, at 9 PM IST on Discovery and Science Channel. Discovery Plus to stream the show the same day All-Star Line-up of Celebrity Guests Include Global Superstar KATY PERRY, TV and Internet Personality Adam Savage, Former NASA Engineer and ...

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Post by MediAvataar's News Desk
- May 25, 2020
- 0
Marketers have always been captivated by the future, whether selling it - foldable phones and self-parking cars - or trying to interpret and predict it to gain a strategic advantage. This has never been more true than over the last decade, where our collective imaginations have been shaped by the technologies and technology companies remaking the way we do business and live out our daily lives. Yet for all the insight into the potential paths for ...
Post by MediAvataar's News Desk
- May 19, 2020
- 0
With an index score of 59, India is tied for third place with the United Arab Emirates amongst 23 countries in the study. COVID-19 did not have a hugely negative impact on national mood – Indians are reportedly the least anxious country. An overwhelming 87 per cent of Indians felt that their country has managed the crisis well. More than half of Indians rated their national leaders favourably amid the crisis, with 69 per cent satisfied with their top ...
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New partnership will accelerate Games24x7's growing business and brand expansion in India Essence, a global data and measurement-driven media agency which is part of GroupM announced that it has been appointed as the integrated media agency of record for Games24x7, a leading online games company in India. Led out of Essence’s Mumbai office, the agency’s remit includes media planning, media activation and content innovation for all of Games24x7’s gaming platforms. Games24x7 was founded by New York University alumni Trivikraman Thampy and Bhavin Pandya in 2006. Fueled by early-stage investments from marquee venture capital firm Tiger Global and a host of investment entities from the United States, Games24x7 enables cash, community and creativity for its massive gaming community. The
Led by the strong awards performance of “Bounce” for Apple, TBWA\Media Arts Lab Los Angeles landed the top agency position in the world in the ADC Awards 2020 Global Rankings, revealed today following last week’s ADC 99th Annual Awards celebrations. Rankings are determined by the cumulative point totals of ADC Cubes and Merits won. Highlights of the rankings on performance at this year’s ADC 99th Annual Awards, are below: ADC 2020 Global Top 25 Agency Creative Ranking: 1. TBWA\Media Arts Lab Los Angeles 2. Scholz & Friends Berlin 3. BBDO New York 4. Goodby Silverstein & Partners San Francisco 5. McCann New York 6. FCB Chicago 7. Serviceplan Germany Munich 8. Dentsu Tokyo and Spotify In-House New York (tied) 10. FCB/SIX Toronto 11. antoni
These are never before times. People all over the world may not have not flown physically for more than a couple of months now and yet have they really stopped flying? Long before there were machines, humans have been imagining the possibility of flight, letting our minds take wing and soar. Flying has always had a special fascination for us and we have flown a million times in our minds and hearts before we have taken our first flight. It is this emotion or feeling of flying that became the inspiration for a film for Air Asia, because when you take flights of imagination in your minds, when you soar in your dreams, when you test your wings of freedom, you are flying, and you have never stopped. Nothing can stop you. https://www.youtube.com/watch?v=FFyEQbtdpyI Wunderman Thompson
Marketers have always been captivated by the future, whether selling it - foldable phones and self-parking cars - or trying to interpret and predict it to gain a strategic advantage. This has never been more true than over the last decade, where our collective imaginations have been shaped by the technologies and technology companies remaking the way we do business and live out our daily lives. Yet for all the insight into the potential paths for technologies to evolve over the next decade and well into the 21st century, we were struck by the lack of clarity around how marketing and advertising might evolve in conjunction with those changes. With so little certainty around what brand marketers should expect over the coming decade, we set out to identify the boundaries of
Media has been one of the most suffered sectors due to Covid-19 pandemic. The Print Media has lost significantly in circulation and also suffered huge Ad revenue loss. Electronic Media also lost heavily in Ad revenues, the Outdoor Media got all orders cancelled owing to no traffic on roads due to lockdown, the Events business drew blank as there were no events allowed in this period. All these have been revealed in a Research Report of PHD Chamber of Commerce & Industry “Outlook of Media and Entertainment Industry in the COVID Scenario”. The Report is submitted to the Union Minister for I& B, Shri Prakash Javadekar, by Dr D K Aggarwal, President, Sanjay Aggarwal, Sr Vice President, Mukesh Gupta, Chairman – Media & Entertainment Committee, Saurabh Sanyal, Secretary General
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