23 October 2019 06:13


Post by MediAvataar's News Desk
- Oct 22, 2019
Analysts Explore Top Industry Trends at Gartner IT Symposium/Xpo 2019, October 20-24 in Orlando Gartner, Inc. today highlighted the top strategic technology trends that organizations need to explore in 2020. Analysts presented their findings during Gartner IT Symposium/Xpo, which is taking place here through Thursday. Gartner ...

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Post by MediAvataar's News Desk
- Oct 22, 2019
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Going online before opening physical stores is ideal As furniture retailing is growing in the country, selling online is a strategic and a futuristic measure. However, in an era of Omni-retailing, both physical and online will continue to add to the growth Contrary to its customary plans to open a brick an d mortar store, a famous global furniture retailer recently announced its online store in the country. A shift in strategy for the company and ...
Post by MediAvataar's News Desk
- Oct 18, 2019
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Just ask one of the 7,000 pups that “work” here. When it comes to company culture, Amazon is barking up the right tree. On any given day at our Seattle headquarters, employees share workspace with as many as 7,000 dogs. At Amazon, bring-your-dog-to-work day is every day—a long-standing tradition that both Amazonians and their four-legged friends enjoy. “Having dogs in our workplace is an amazing treat. They make employees smile, and we’re proud this is ...
Post by MediAvataar's News Desk
- Oct 17, 2019
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WARC, the global authority on advertising and media effectiveness, has today released the Effective Social Strategy Report 2019, outlining key social marketing trends following an analysis of some of the world's most effective campaigns. Drawn from jury discussions and metadata of the shortlisted and winning entries of the Effective Social Strategy category of this year's WARC Awards - a global search for next-generation marketing effectiveness - the ...
Post by MediAvataar's News Desk
- Oct 13, 2019
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Average nation brand value growth among developing economies at 13.9% compared to only 0.4% for developed economies in Brand Finance Nation Brands 2019 ranking China closing gap behind leader US, following 40% brand value growth Japan overtakes UK in 4th spot, as Brexit uncertainty prevents growth India makes gains jumping to 7th spot, while no new nations break into top 10 Turkey making nation brand value turnaround following difficult 2018 ...
Post by MediAvataar's News Desk
- Oct 07, 2019
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The recent Apple launch illustrates how global tech businesses are trying to build brand ecosystems to entice and retain consumers within their brand base. Apple TV+ streaming service has been launched and is being offered free for a year with the purchase of an iPhone, iPad, Apple TV or Mac highlighting how expanding into services and software is being used to help support hardware sales. Building brand loyalty across multiple devices and getting ...
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How do you communicate 30% more cooling when there are more people in the room? That too with Virat Kohli in the lead. Simple! Get 11 Virats. That’s just what FCB Interface did by bringing together the one and only Virat Kohli with 10 of his lookalikes for the latest Blue Star campaign. This new campaign from Blue Star marks the beginning of the company’s association with Virat Kohli, one of India’s biggest stars. It highlights a world in which multiple Virats coexist and how the Blue Star inverter AC manages to cool them at ease, with its ‘30% more’ cooling feature. In line with Blue Star’s signature style, the new campaign is eye-catching, humorous and quirky. It opens with Virat Kohli in a living room switching on his Blue Star inverter AC and settling down comfortably on a
Scarecrow M&C Saatchi to handle the Tourism Australia account for the Indian Market. This is a part of the global account won by M&C Saatchi and led out of their offices in Sydney. The agency has already started work to create some ground-breaking campaigns for the brand here in the Indian market. Speaking on the win, Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, says, “Though we have handled quite a few global brands at Scarecrow in the past, this win is special, because this opportunity is the first since our partnership with M&C Saatchi last year. I have always believed that travel stimulates creativity and with Australia being a culturally rich destination, I am sure it will enrich our creative culture too.” Moray MacLennan, CEO, M&C Saatchi
Come Diwali, most brands are vying for consumers attention and trying to hold their own in a crowded media landscape and stand out with a fresh point of view and be seen as authentic. But few are focused on the warmth, cherished memories and emotional side of things that Diwali brings. Wunderman Thompson has managed to do just that by creating a digital film for India’s leading fashion brand and retailer – Lifestyle for the season of Diwali titled #DilSeDiwali. Reaching out to the fashion-conscious, this film goes beyond fashion and clothes and captures the emotional side of the festival while inviting the young to dive wholeheartedly into the season and celebrate in more memorable ways than just one. Speaking about the film, Priya Shivakumar, National Creative Director, Wunderman
Harman Kardon International, one of the world’s leading audio companies (acquired by Samsung Electronics)which operates brands Infinity & JBL in India, has given its integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency has been selected to handle both online and offline platforms and won the mandate on the back of a multi – agency pitch. As part of the mandate, the agency will be responsible for creative strategy and execution. The business will be handled by the agency’s Delhi office. Harman Kardon India will be revisiting its pricing strategy to be more accessible while continuing to be aspirational, this new pricing strategy will be an integral part of strengthening brand positioning in India. The product range
The Spikes Asia Festival of Creativity has announced Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), as the ‘Country Agency of the Year’ for 2019. The news comes soon after Dentsu Webchutney bagged 7 Bronze, 7 Silver, 5 Gold and a Grand Prix at the Spikes Asia Awards, APAC’s leading creative festival and award show, in September this year. The agency won the Grand Prix Spikes Award for ‘Hagglebot’ and ‘Flipkart Internet’. For the record, Country Agency of the Year is a special award that is calculated on a points system. It is given to the Agency from an individual country that obtains the most points for ‘winning and shortlisted entries’ in the Spikes Asia Awards. Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network
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leadership talk

  • Priscilla Selwine, Executive Vice President Global | Gutenberg Priscilla Selwine, Executive Vice President Global | Gutenberg "Insight-driven storytelling that evokes strong human emotions connects with audiences today. Given the media and political environment that exists globally, audiences are looking for real, authentic and impactful ideas that will empower and lead to change. Brands who understand the pulse of their customers will be able to create strong, powerful bonds with their customers for life." Said Priscilla Selwine, Executive Vice President Global | Gutenberg In an interview with MediAvataar India, Priscilla shared her views on striking a balance… Read more...


  • What is more important: Go-to-market strategy or product development?

    What is more important: Go-to-market strategy or product development? Product development is a very exciting, time consuming stage in any business. It sits at the very core of your business. Many books have been written about it and blogs abound with the five things to do to make a great product. Be customer-centric, use agile methodologies, hire the best people, do continuous user-testing, data-driven feature development. Amidst all the catch-phrases, many entrepreneurs underestimate the complexity, time and money it takes to get your product to your customers. We were no different. Our product was great, and we have been great at owning customer-centricity but our Go-To-Market Strategy delayed our… Read more...



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