Ogilvy & Mather Hong Kong (Ogilvy) have created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With awards season fast approaching, the campaign, “Fake Study Videos” provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.
Each of the three fake case study videos pay homage to a world famous award winning case study film. They include, “The Best Bob in The World”, a parody of 'The Best Job in the World', “#LikeACanuck”, a parody of '#LikeAGirl' campaign, and, “Office Violence Wednesday”, a parody of the successful ‘American Express Small Business Saturday’ case study film.
Under the leadership and creative impetus of Ogilvy Hong Kong’s Chief Creative Officer, Reed Collins, the humorous case studies demonstrate just how effective creativity can be in easing stress and bringing back the fun.
“As creatives in this industry, we all know how onerous awards submissions can be,” said Reed Collins, Chief Creative Officer, Ogilvy & Mather Hong Kong. “This parody video for Shutterstock injects a bit of fun and humour into the submissions process and shows exactly how Shutterstock understands creatives.”
The first film “The Best Bob in the World” is available to view now on YouTube, with subsequent ‘Fake Studies’ to follow soon.
Chief Creative Officer: Reed Collins
Creative Directors: Richard Sorenson, Jim Fong
Account Director: Jo Wong
Copywriter: Ollie Davis