20 September 2020 18:38


C1X and adGeek partner in Taiwan

C1X (Class One Exchange) has partnered with adGeek in Tawain. This relationship brings in over 100 premium publishers in Taiwan to be available on C1X's exchange platform.

Commenting on the association Swaminathan Iyer, VP & Head of Business APAC said, “It’s a unique opportunity to have the top premium publishers in Taiwan available on C1X SSP through the adGeek relationship. Now advertisers can access this unique supply on C1X DSP and other DSPs connected to C1X supply across the world. This partnership has put premium publisher supply in Taiwan which is not easily accessible from the outside, programmatically to be available globally .

The integrations will make these publishers also available on C1X Inventory discovery platform which benefits advertisers to access this premium guaranteed supply programmatically without any Deal ID or PMP.”

Stating about the partnership James Chen, Vice President of adGeek said that “adGeek partnered with C1X to provide a comprehensive solution for both our publishers and advertisers. C1X’s platform can provide a more complete solution to meet the digital marketing needs of our advertisers. At the same time our publishers can get better yield on their inventory. Consumers are consuming media differently today in Taiwan. Hence media buying has moved from website buy to audience buy. This has sparked the growth of Programmatic buying but advertisers are still looking for audience within premium sites. Hence, we partnered with C1X to facilitate PMP(Private Marketplace)/ Programmatic Guarantee buys for our advertisers and publishers.”

Further adding on the inventiveness of the C1X platform, he mentioned that “C1X has designed their platform with users in mind. Not only the UI is user friendly, its powerful forecasting tool along with 3rd party data targeting allows my team to do media planning effectively from a single platform. The report is useful for post campaign planning and contains data for future retargeting campaigns. In addition, C1X platform also can facilitate verification partners as needed to guard against fraud, brand safety and measuring viewability.”

Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centers in San Jose, Chennai, and Bengaluru, find C1X online at www.c1exchange.com.

adGeek’s helps website publisher and advertiser achieve their objectives. adGeek’s goal is to create a win-win situation for all three parties. The advertising team of uses programmatic solution to help advertiser reach their target audience with the right message and in-turn reach their business objective. The publisher team helps websites optimize their traffic and monetize from it. www.adgeek.com.tw

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