20 January 2021 14:49


FreakOut ropes in Abdul Wahab as Head of Global Supply and Programmatic Business

FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094], has appointed Abdul Wahab as Head of Global Supply and Programmatic business across all markets.

With over 14 years of experience and an in-depth understanding of the digital advertising landscape, Abdul has scaled multiple programmatic businesses into high performance and client-centric propositions. In his new role, Wahab will be responsible for bolstering FreakOut’s supply strategy by building strategic and measurable partnerships with marquee publishers both, in the region and globally. He will also oversee revenue and delivery across the entire gamut of FreakOut’s programmatic businesses, ranging from DSPs and SSPs to Exchange partners.

Prior to joining FreakOut, Wahab was VP of Supply and Delivery for Pokkt, where he successfully enhanced revenue velocity by delivering tactical solutions for clients. Wahab has also held an array of leadership positions with leading companies including Vizury, Vserv, Ibibo and Zenith Optimedia.

Commenting on the appointment, Narayan Murthy Ivaturi, VP FreakOut said:

‘This is going to be a transformational year for FreakOut’s global business in many ways. Firstly, the emphasis is going to be on key supply partnerships to enhance our SSP offering. Secondly, everything will be made available through programmatic channels. To that end, we were on the lookout for a leader who can take charge of convincing key supply partners to join forces with us, and also to build and nurture meaningful programmatic partnerships. Given Abdul’s vast experience in both Supply and Programmatic, he was the ideal choice for us. Across Abdul’s career, he has led both, supply and programmatic initiatives, and contributed directly to revenue goals. We, at FreakOut, are really excited to have him on board and look forward to a brilliant year ahead.’

Abdul Wahab added:

‘I am really excited to be a part of FreakOut, and to advance our lead in Programmatic. With the rapid pace at which the industry is growing, it is an opportune time to launch a meaningful proposition and build it to scale. Throughout my career, I have been associated largely with startups and with technology changing so rapidly, I’m really looking forward to taking on this new and exciting challenge.”

Wahab will be based out of FreakOut’s Malaysia office. His appointment is effective immediately.

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