27 February 2020 23:06

APAC HEADLINES

Post by Editor
- Feb 13, 2020
HBO GO is now available in Indonesia as a standalone service. The streaming app is accessible on HBOGOAsia.com and can be downloaded from the App Store or Play Store for IDR60,000* (approximately US$4) a with a 7-day free trial. In Indonesia, the app launched in ...
MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 18 February 2020 00:00

Indeed partners with Kajal Aggarwal

Tools such as Job Alerts, Indeed Career Guide and Resumes help enhance the job seeker experience

The partnership will provide a platform for job seekers to address their job-related queries

Indeed, the world’s #1 job site, today announced its partnership with popular actress and model, Kajal Aggarwal. Through this partnership, Indeed India aims to offer customized hiring solutions to the millennial workforce by providing a platform for job seekers to resolve their job-related queries.

In keeping with its mission, Indeed aspires to help people get jobs by providing them with the best offerings based on individual employment needs such as ‘Advanced Search’, ‘Indeed Career Guide’ and ‘Job Alerts’. Through the campaign, Kajal introduces job seekers to Indeed’s unique offerings such as resume builder, advanced search and job alerts through a video series.

Advanced Search Filters allow job seekers to modify their job search to suit their particular requirements, be it in terms of location, timings, flexibility options, and more. Job Alerts from Indeed ensure that job seeker are able to continue their search even while on the move. As soon as there is a new opening relevant to them, job seekers are informed of it on e-mail or their mobile phones, in real-time. Indeed Career Guide offers job seekers relevant insights on how to find a job, draft a cover letter or create a resume, as well as tips on how to negotiate for salaries, and so on. The Career Guide also equips job seekers with the required knowledge on workplace etiquette and provides employees with information on how to improve interpersonal communication at the workplace.

Sashi Kumar, Managing Director, Indeed India said, “We are happy to partner with Kajal Aggarwal to further our mission to help people get jobs. India is home to a vast and diverse pool of talent, and through our offerings, we aim to help these job seekers find their dream job. With this campaign, our goal is to reach out to Indian millennials in search of jobs and provide them the best possible solutions to their job-related queries.”

Speaking about her partnership with Indeed, Kajal Aggarwal said, “It gives me great pleasure to partner with Indeed on their mission to help people get jobs. Finding the right job can be tedious and stressful and I am happy to have a role in easing the process of job discovery for job seekers, together with Indeed. I am glad to play a part in helping India get to work."

Working towards a strategic partnership with Atal Innovation Mission, NITI Aayog, WPP Foundation, the CSR entity of WPP in India, is launching a Community Tinkering Lab at Vidya Varidhi Vidyalaya and Junior College, a school supported by WPP Foundation in Nalasopara, Mumbai.

Working towards a strategic partnership with Atal Innovation Mission, NITI Aayog, WPP Foundation, the CSR entity of WPP in India, is launching a Community Tinkering Lab at Vidya Varidhi Vidyalaya and Junior College, a school supported by WPP Foundation in Nalasopara, Mumbai. Community Tinkering Lab, a creative innovation workspace was inaugurated by Ramanathan Ramanan, Mission Director - Atal Innovation Mission, Additional Secretary - Government of India; CVL Srinivas, Country Manager – WPP in India; Rama Iyer, Director General - WPP India CSR Foundation; along with Mr. Santosh Singh, School Principal - Vidya Varidhi Vidyalaya and Junior College and teachers and students.

Realizing the need to create scientific orientation and cultivate a spirit of curiosity and innovation among young minds, the Community Tinkering Lab is aimed at fostering entrepreneurship and skill development amongst the underserved youth. In its first phase, the Community Tinkering Lab will reach out to 4000 children from under-served communities to enable them to pursue their passion to solve social problems leveraging innovative technology solutions

Speaking on the launch of Community Tinkering Lab, CVL Srinivas, Country Manager – WPP in India, said, “At WPP, we believe that innovation is a key driver for human progress and a catalyst for change. We are delighted to inaugurate our first ever Atal Tinkering Lab, aimed at providing holistic learning ecosystem to nurture future innovators and entrepreneurs. This launch marks a special milestone for WPP Foundation, envisioning to benefit children from under-served segments of society spurring ‘out of the box’ thinking and fuelling their aspirations. In our efforts to strengthen our strategic partnership with Atal Innovation Mission, NITI Aayog, we are thankful to Mr. Ramanathan Ramanan for taking out time to unveil/launch the Community Tinkering Lab with the children of Vidya Varidhi Vidyalaya.”

Mr. Ramanathan Ramanan, Mission Director - Atal Innovation Mission: Additional Secretary, Government of India said, “I would like to compliment WPP Foundation for spearheading this initiative, setting up a world class Tinkering Lab facility in one of Mumbai’s remotest suburban areas. We are proud to partner with WPP Foundation, collaborating with them for this innovative workspace targeted at young minds who often deprived of such opportunities. The dedication of the Foundation and its partners towards this program has been commendable. We wish the Foundation and school success.”

“India has 1.5 million schools and 150 million students who will be entering workplaces. Unless we stimulate innovative thinking, entrepreneurial mindset, problem solving capabilities amongst our young students, we will not be able to achieve the potential that India can truly achieve. It is this young generation of 150 million people that are going to be carrying India into the future. We strongly believe that implementation of these initiatives will make a tremendous difference to the growth of our young generation,” he further added.

Commenting on the new innovation workspace, Mr Santosh Singh, Principal - Vidya Varidhi Vidyalaya and Junior College said, “We are really thankful to Mr. Ramanan and Rama Iyer from WPP Foundation for their incredible support in envisioning and bringing world class education facilities. For the school and its students, the launch of the Community Tinkering Lab is a moment of pride, enabling increased access to digital and technology education to make the children future ready.”

Tuesday, 18 February 2020 00:00

Mumbai 24x7 – From the advertiser view point

Mumbai, the city of dreams, has fulfilled another dream for its people by going 24x7 two weeks back.

The city saw major malls, restaurants, multiplexes and other food eateries open till forever for people to enjoy.

This new development has also impacted the advertiser in a positive way as many malls, eateries and multiplexes have increased their media spend in a big way to take advantage of the new development. Companies have increased their digital and outdoor media spends to promote this new change and the variety of other offers. Many brands moved fast to take the first mover advantage while other brands played safe in order to test the new amendment. Here is what the top people from the industry feel about the new change in the timing of the city:

Commenting on the Mumbai 24x7 development Viren Razdan, CEO, Brandnomics said at IFF 2020, “Mumbai is pretty close to staying true to the adage of the city that never sleeps - with the new law making staying up for business till the wee hours legit. The retail community is celebrating this new rule - extended hours will mean a longer business window. However, it’s also introducing a new-ball game of marketing and retail management.”

Rahul Tekwani, Group Brand Manager (Planning), Enormous Brands added, “Companies will need better planning in terms of media spends, messaging and medium. The digital advertising space has seen a good inflow of money from the brands especially during the late hours of previous weekends and Valentine's Day saw brands advertising categorically in digital and outdoor space. The offers like night happy hours and music events attracted people. But we also believe that brands will continue to promote this new concept till the summer vacations which will happen in 4-8 weeks from now as that will lead to a larger footfall and will give businesses a clear projection of the success of Mumbai 24x7.”

According to Manveer Singh Malhi, well renowned digital consultant, “Mumbai is the financial capital of India. With this move, the retail, food and entertainment industry will up their marketing spend to achieve better sales through an integrated approach. The move will surely boost Mumbai's night-time economy, meaning more budget allocation for marketing initiatives.”

The advertisers are very positive about this new amendment which will lead to some good times for them, but the content needs to be well crafted and disseminated to the right kind of audience to create an impactful value for the brands.

ZEE5, the largest and most comprehensive digital entertainment platform for Indian content is now available on Roku devices, enabling audiences across 190+ countries internationally (except USA) to now access over 100,000 hours of Indian video entertainment on their Roku TV and Roku streaming devices.

With this addition, ZEE5 is now available across a wide range of platforms and devices including Android, iOS, web (www.zee5.com) as well as Samsung Smart TVs, Apple TV, Android TVs, Amazon Fire TVs and now Roku.

The Roku operating environment powers millions of OTT devices and smart TVs globally and dominates connected device sales. Roku customers can now access ZEE5 and start streaming over 100,000 hours of on demand content across genres and 60+ live TV channels. From catching Bollywood’s latest hits like Saand Ki Aankh and Dream Girl, to watching some of ZEE5’s most popular Originals like Kaafir, Fittrat, and Bhram or catching up on their favourite TV shows like Kundali Bhagya or Sembaruthi, audiences can now watch them all on their Roku devices.

Commenting on the same, Archana Anand, Chief Business Officer, ZEE5 Global said, “As a global OTT platform, we want to give our viewers across markets the freedom to enjoy ZEE5 on any screen of their choice. With the addition of ZEE5 across Roku devices, now even more viewers across global markets will be able to discover and enjoy our unparalleled and rich content offering. This latest platform addition underscores our vision of delivering the best of Indian content to viewers, wherever and however they want to see it.”

Consumers have more options for watching online video than ever before, and higher expectations for quality viewing experiences.

Whether you are just beginning to investigate options for distributing your video content, or have been providing OTT services for a while, achieving your business objectives in this highly competitive and rapidly changing market is challenging. Consumers have ever more options for watching online video, and higher expectations for quality online experiences than ever before. To grow and retain a loyal audience, it’s essential to provide the best OTT experiences. To help you better understand and address the top challenges of viewers, here is what was identified in Limelight Network’s 2019 “State of Online Video” report:

1. Strong Competition – To feed their appetite for online video and content preferences, viewers are willing to subscribe to multiple OTT services. Globally 67% of viewers subscribe to one or more service.

Younger viewers age 18-45 are especially likely to do so.

2. Quality of Experience – Increased competition means OTT providers must provide great content and the best viewing experiences in order to retain an audience. As viewership of online video increases, so do expectations for performance and quality. The data is clear: online viewers expect “broadcast quality” experiences and are increasingly less tolerant of rebuffering.

For OTT providers, the challenges are to ensure consistent high- quality global delivery, minimizing rebuffering, and effectively handling traffic spikes, especially for live online streaming.

3. Growing Variety of Viewing Devices – Online audiences expect to be able to watch online video on the devices of their choice. In addition to smart phones, computers and tablets, they also watch from streaming devices, smart TVs, set-top boxes and video game consoles.

With a greater variety of devices comes the requirement to support multiple video formats for delivery, which means detecting the requesting device type and automatically formatting video correctly for each device type. And, of course, as noted earlier, the demand for a broadcast quality experience on every device, every time, is necessary to keep your audience engaged.

4. Live Streaming Latency – Online live streaming is a tantalizing growth area for OTT providers and viewers, but overcoming the delay from a TV broadcast remains a hurdle. For example, viewers age 26 – 60 would stream more sports online if it was not delayed from the broadcast. For OTT providers streaming live events, lower latency would open opportunities to interact with viewers.

Online live streaming on the congested internet often results in low quality video and rebuffering. To improve video quality, today’s HTTP-based video streaming protocols such as HLS and MPEG-DASH, segment video into chunks that are buffered before playback. While this improves video quality, it introduces latency that can be one minute or more. New streaming technologies are required to solve this challenge.

In addition to the issues highlighted by viewers themselves in our survey, there are two other critical challenges facing OTT providers:

Global Audience Reach and Scaling for Peak Traffic Spikes – To maximize your audience size it’s important to have a video distribution strategy that enables consistent high-quality delivery to viewers anywhere. Along with large audience size, comes the possibility for popular video programs and live event action to drive rapid ramp up in viewers logging in to watch. Also essential is sufficient delivery network capacity to support the traffic load.

Protecting Video Content – Whether you create your own original content, or license some or all the content you distribute, you will need to have protections against unauthorized uses in place by restricting access to subscribers, or other authorized viewers, without impacting viewing quality. Addressing content protection measures can be complex if you don’t have in-house expertise.

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