27 November 2020 07:43

APAC HEADLINES

Post by MediAvataar's News Desk
- Apr 22, 2020
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MediAvataar's News Desk

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The platform bolsters in language content portfolio by dubbing key shows along with bringing a cluster of offerings across sports, originals, and English content

After months of waiting to see team India in action, SonyLIV is here with a breather for all cricket lovers. The much-hyped India Tour of Australia will go live on the platform starting 27th November. In one of the most high-octane series in International cricket, Team Kohli will take on the Aussies for three ODI’s, three T20’s and 4 test matches at their home turf till 15th January 2021. With simultaneous feeds across 4 languages, the much-anticipated tour will be available for viewing to SonyLIV’s premium subscribers.

Post a successful period of quarantine, the teams are now set to lock horns, this Friday onwards across venues in Brisbane, Adelaide, Sydney, and Melbourne. Team India will begin with a slight edge over the hosts in the ODI’s, with a 12-10 win-loss record against them in recent past. However, Australia, who recently defeated world champions England in their home turf, will look to replicate victory, led by Aaron Finch. Premium subscribers will get an access to the live feed without any delay.

There’s a lot to rejoice for soccer fans as well on SonyLIV with the popular UEFA Champions League 2020-21, the 66th season of Europe's premier club football tournament along with UEFA Europa League and Serie A matches going live on the platform. 2021 brings another sporting spectacle - Australian Open with Rafael Nadal headlining the event next year in Melbourne.

And there’s more in store for SonyLIV’s patrons. Following its stupendous success amongst audience and critics, Scam 1992 – The Harshad Mehta Story will now be available for the regional audience with its dubbed versions in Tamil, Telugu, Malayalam and Kannada along with the host of other titles like Avrodh: The Siege Within, Your Honor, Undekhi and more. This development is in alignment with SonyLIV’s brand promise of curating an expansive content catalogue across languages and emerge as a go to destination for digital content.

In addition to this, the platform has recently launched titles like Uncommonsense by Saloni, Daan Sthapana hosted by the reputed speaker Devdutt Pattnaik and Mahabharat- Ant ya Aarambh, an 11-episode animation series. Highly acclaimed English shows like The Good Doctor S4 and For Life S2 are also up for viewing for the Indian audience. So, whether you are a cricket lover or a football enthusiast, an ardent fan of stand-up comedy or a devout believer in mythology, SonyLIV is the place to be.

CSK, MI & RCB have the strongest fan base, accounting for 75% of the total fans

Media consulting firm Ormax Media has released the findings of its study on ‘IPL Franchise Fans’, based on a research conducted among 3,200 urban respondents across 23 states in India. The data was collected through the course of the eight weeks of IPL 2020. The study pegs the number of fans across the eight IPL franchises at 86.0 Million (8.6 Cr). The study defines a franchise fan as someone who has a clear favourite team, is emotionally connected with it, watches its matches from start to finish, and discusses the team and its players online or offline.

Chennai Super Kings (CSK) emerges as the strongest franchise, with 26.8 Million fans, closely followed by season winners Mumbai Indians (MI) at 24.8 Million fans. Royal Challengers Bangalore (RCB) ranks third, with 13.3 Million fans. Between them, these three franchises account for 75% of the total fan base, while the remaining five contribute to the balance 25%.

64% (55 Million) of the total franchise fans are males, while the balance 36% (31 Million) are females. CSK & RCB have the most gender-balanced fan base, with the proportion of female fans being the highest at 40% each. Nationwide popularity of their star players (MS Dhoni & Virat Kohli respectively) contributes to their stronger female fan base. Mumbai Indians leads Chennai Super Kings by a slender margin when it comes to the male fan base, but the latter takes the overall no. 1 position because of its stronger female following.

Commenting on the findings, Shailesh Kapoor, Founder & CEO - Ormax Media said: “Apart from viewership, a definitive measure of the success of a sports league is whether the teams playing in it manage to build a sizeable fan base over the years. A strong fan base is eventually the key for a profitable franchise, because it offers higher monetization opportunities through sponsorships, ticket sales, merchandizing, licensing and other such avenues. Over the last 13 years, IPL has done very well, and the fan base estimates of the top 2 franchises suggest that they are now two of the strongest sports teams across the world. It’s for the other franchises to learn from the success story of CSK and MI and develop a strategy to widen their fan base in the coming years”.

Triller, Los Angeles-based short video application will host an exclusive, pay-per-view livestream of the historic battle between, Mike Tyson - one of the best heavyweight boxers of all time, and Roy Jones Jr. - former four-division world champion on November 29th, 07:30AM IST, for fans in India.

BookMyShow, India’s leading entertainment destination, will be the exclusive ticketing partner for fans in the region to catch this never-seen-before experience.

In honour of Tyson’s highly anticipated return to the ring, this one of a kind viewing experience will be supported by power-packed performances from megastars Lil Wayne, Wiz Khalifa, Ne-Yo and YG. The fight card also features undercards - Jake Paul vs. Nate Robinson, Badou Jack vs. Blake McKernan, and Viddal Riley vs. Rashad Coulter. The event will be anchored by Emmy-award winning host and boxing enthusiast, Mario Lopez. Airing globally, the 4-hour gig is the first event of a series of sporting events produced under Mike Tyson’s Legends Only League, that gives people a chance to watch their favored sports legends in action.

Fans in India can catch the battle live on BookMyShow Online, BookMyShow’s online streaming platfrom for live entertainment for INR 129, presented by Triller.

Commenting on the announcement, Raj Mishra, Head of Triller opined, “At Triller, community is at the core of everything we do. We strive to consistently innovate and enrich their experience with moments of cultural significance and relevance. Driven by this, we are super pumped to bring Triller Presents: Mike Tyson vs Roy Jones Jr. to India, offering fans a unique opportunity to watch legendary boxing figures and music mavens put up an unforgettable escapade. This is only just the beginning, and we can’t wait to explore varied avenues that bring alive sports and music – like never before!”

Abbos Roohparvar, Senior Vice President Global Business, Triller, said, “We are committed to enable and offer borderless experiences to our audiences across regions. Livestreaming Mike Tyson’s revival fight, in India, is an effort towards providing aficionados in the country with a flavor of international games. We look forward to many such thrilling associations in the future.”

Albert Almeida, COO – Live Entertainment, BookMyShow added, “We are glad to partner with Triller to showcase one of the most-anticipated boxing battles and bring together fans from across the country to witness the historical match between Mike Tyson and Roy Jones Jr. As the preferred discovery engine for all things entertainment, we are excited to add another compelling offering to our extensive repertoire, as we continue to explore newer formats of entertainment during these extraordinary times, for millions of our users.”

As the biggest cricketing nations, India and Australia, get set to enthral cricket fans across the globe, Indian cricket captain Virat Kohli comes to Facebook and Instagram in augmented reality with an all-new AR effect.

Titled “Bat Talks for India,” the AR filter will enable fans to re-create Kohli’s iconic celebration after recording a century against Australia nearly two years ago by superimposing this effect on their photos and videos, and sharing it on Facebook and Instagram.

Facebook has teamed up with Sportsmanias, an industry leader in creating sports emojis and augmented reality effects to develop the 3D AR effect. Cricket fans will be able to display their support for team India and Kohli by sharing this effect on their Stories on Facebook and Instagram and via Reels on Instagram.

Commenting on the launch, Virat Kohli said, “I am delighted to collaborate with Facebook to launch the new Bat Talks for India filter and enable my fans to relive one of the most memorable moments from my career, virtually. I look forward to cricket enthusiasts in India and across the world to experience this new way to connect and engage.”

The effect is available now, and people can access it in the following ways:

· On Instagram, the effect is available in Virat Kohli’s profile within the effects tab. Fans can also access the effects within the Instagram Camera effect tray by opening their camera, tapping the effect icon and swiping right until they find the desired effect.

· On Facebook, the effect is available on Virat Kohli’s post with the effect from his Facebook Page.

England tour of South Africa T20Is, first non-India bilateral matches to be produced in Hindi, in addition to English feed, will go live from 27th November 2020

Strengthening its cricket portfolio, Star India has acquired the media rights of Cricket South Africa (CSA) till the end of the 2023/24 cricket season, across Asia, Middle East and North Africa. The agreement grants Star India exclusive rights across linear and digital mediums including all India tours to South Africa in this period. The association will commence with England’s tour to South Africa starting on the 27th of November 2020 which is the return of cricket on Star Sports Network after its biggest IPL. Star India already has the global rights for ICC, BCCI cricket, Indian Premier League apart from other cricket rights.

“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India's consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024," said Sanjog Gupta, CEO – Sports, Star India.

“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles. We will hope to apply the same approach and elevate the consumer experience of CSA's matches. The partnership will kick off with England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets," he added.

CSA Acting Chief Executive Officer, Kugandrie Govender said, “There are few social events on the South African sporting calendar that rally our fans up as much the cricket-showdown between South Africa, India, Pakistan and Bangladesh, so we wholeheartedly welcome this agreement with Star India. Knowing that the sport reaches millions of people all over the world, which is now further amplified by this Star deal, will see our Protea teams even more powered up to impress fans and to outperform their rivals! We look forward to partnering with Star India and to delivering wicket-smashing cricket until the end of the 2023/24 season!”

The agreement will cover all international cricket matches played by the South African men’s cricket team. As per Future Tours Plan, South Africa will be playing 59 matches at home including series against top teams such as India, England and Australia. With the Indian cricket team scheduled to tour South Africa thrice in this period, this deal comprises of 20 South Africa vs India bilateral matches across formats, with the first of these tours commencing in 2021/22 and comprising of three Tests and three T20Is. The agreement will also cover women’s international cricket matches played by the Momentum Proteas as well as CSA’s domestic men’s franchise matches.

Cricket resumes on the Star Sports network with the T20I matches for South Africa vs England series. This will be a first for Star India for a non-India bilateral cricket tournament to be produced in Hindi on SS1 Hindi, in addition to the English feed. England’s tour of South Africa will consist of three T20Is and three ODIs, beginning on the 27th of November. The upcoming campaign for the series focuses on the battle between the South African pacers, pitted against the strong English batting line-up. This will be the first big series for both teams after the IPL, with strong performers from the season such as Eoin Morgan, Ben Stokes, Joffra Archer, Quinton de Kock, Kagiso Rabada and Anrich Nortje.

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