MediAvataar's News Desk
Amazon, McDonald’s & Alibaba top inaugural WPP BrandZ Top 75 Most Valuable Global Retail Brands Ranking
The most valuable retail brands in the world are growing their brand value at a pace that outstrips brands in other business sectors – despite seismic shifts in consumers’ habits, priorities and expectations of the shopping experience. This is according to the inaugural BrandZ™ Top 75 Most Valuable Global Retail Brands ranking announced today by WPP with data prepared by Kantar.
The ranking shows that while store closures often grab headlines, those retailers rising to the challenges of the current climate are innovating their way out of trouble, and winning consumers’ hearts in the process.
Together, the BrandZ Top 75 Retail Brands – from markets as diverse as the US and Spain, China and Chile – are worth over $1 trillion in brand value. The ranking was launched in conjunction with the World Retail Congress, on the first day the 2018 Congress in Madrid.
For the first time in a BrandZ retail ranking, the Top 75 brings together brands in four categories, of which Pure Retail (supermarkets, e-commerce platforms, department stores, convenience stores and DIY chains) is just one. The ranking includes brands of Luxury brands, Apparel, and Fast Food retailers.
“Shopping is no just longer just about buying things,” said David Roth, CEO of WPP The Store, EMEA and Asia.
“Often, a decision to shop is a search for entertainment – whether in a physical space or the virtual world. It can be a way of spending time with like-minded people, or being in an environment that reflects an individual’s values.” said Roth
“Shopping is also a way of simply feeling good – what we used to call ‘retail therapy’. This explains why the BrandZ Top 75 Most Valuable Global Retail Brands includes brands specializing in everything from business suits and bras to bath oil and burritos. Today everyone is a retailer.” Roth said.
The BrandZ Top 75 Retail Brands report shows how retail brands are seeking new ways to connect with consumers, through unique experiences and products customized for groups of shoppers and individuals.
Leading brands are identifying new shopping missions and fresh ways to build loyalty. And while competitive pressures for many years led inevitably to price wars, now there are innovation wars.
“A global brand today can no longer just be about longevity, because a new concept, platform or product can gain an almost immediate global following,” said Ian McGarrigle, Chairman of the World Retail Congress. “Retail brands are being forced to adapt and innovate at incredible speeds. What this report shows is that they are doing exactly that.”
Highlights from the BrandZ Top 75 report:
Retail brands have been growing value 35% faster over 10 years than non-retailers
Innovation in services, linking online and offline, is helping brands stand out
“A good deal” has overtaken “low prices” as shoppers’ biggest priority
Having a stress-free experience is almost as important as price
Personalization is helping brands justify a premium and avoid price wars
Voice-controlled devices promise to transform consumer loyalty
China is showing what’s possible in speed, online with offline and seamless shopping
The report features in-depth analysis of the strengths of each of the BrandZ Top 75 brands, commentary from sector leaders from around the world, insights about the future of retail across the globe and observations from WPP company retail experts around the world.
Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company has roped in celebrity actors Kriti Sanon and Sushant Singh Rajput as its new Brand Ambassadors.
The duo will now be seen endorsing Whirlpool’s range of appliances.
Over the past one year, Whirlpool has launched a wide range of premium products and innovations, both developed indigenously as well as from the global range. The new range of Whirlpool’s premium appliances is designed to deliver new standards in superior performance and design aesthetics to complement the evolving lifestyle of the young Indian.
Whirlpool believes that technology and innovations should deliver the larger promise of enriching lives, improving relationships and revolutionizing the home. With an objective to strengthen the emotional equity the brand enjoys and reaffirming Whirlpool’s superior technology credentials, the decision to get Kriti and Sushant will definitely help increase the brand affinity amongst the new age Indians. This will give the brand due acceleration and seamlessly connect with the youth.
Commenting on same, Mr. Sunil D’Souza, MD, Whirlpool of India said, "We are delighted to welcome Kriti and Sushant to the Whirlpool family. Both of them are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives. We realize they reflect the drive of our brand we live everyday with, world class performances that defines our commitment to delighting our customer with meaningful innovations, global technology and designs.”
Excited over endorsing the brand, Kriti Sanon said, “Whirlpool is an international brand and has been in our homes since our childhood. I am really excited to be a part of the Whirlpool family.”
Sushant Singh Rajput further added, “Both Kriti and I belong to an Engineering background, we both appreciate technology and that’s why this association with Whirlpool is an exciting one.”
Will manage public relations and digital communications for its corporate brand as well as products and services
Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has won the mandate to handle public relations for the leading content distribution platform providing Pay TV and OTT services, Tata Sky Ltd.
Genesis Burson-Marsteller will primarily work to position Tata Sky as the leading entertainment destination of choice across India. . Handling the products and services portfolio of Tata Sky along with its corporate and digital image, the team from Genesis Burson-Marsteller will work in tandem Tata Sky to ensure seamless delivery and brand impact.
Chief Communications Officer of Tata Sky Ltd, Malay Dikshit, said “We are looking forward to having Genesis Burson-Marsteller as our communications partner with their expertise in handling corporate and brand image. We are confident about their ability to deliver well planned strategic communications that align with our business objectives.”
Speaking on the new business win, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, said “Tata Sky Ltd. has done well to dominate the entertainment and broadcasting industry since its launch in 2006. Today, Tata Sky is a household phenomenon when it comes to high resolution Pay TV services. We are delighted to be a part of Tata Sky’s journey in managing the strategic communications of their corporate brand, products and services. With committed teams that constantly endeavour to push boundaries, our strength is driven by evidence, results and ideas. I am sure that this partnership will help further solidify Tata Sky’s reputation in India.”
The channels line-up ‘Battle For Karnataka’ and ‘Sabse Bada Dangal’
Termed as the big battle between the BJP and the Congress ahead of the General Election in 2019, the upcoming Assembly Election in Karnataka are witnessing high-decibel campaigns from both the parties. As the southern state prepares for the Elections, CNN-News18 and News18 India have lined-up exclusive programming focusing on the blazing battle to keep the viewers updated with all the developments on ground.
‘Battle for Karnataka’, the programming on CNN-News18, will not only comprise of election specific programming such as Poll of Polls, Reporters Project, Campaign Trail but will also include special episodes of primetime shows - Viewpoint, Face-Off Tonight, and News Epicentre hosted by Executive Editor Bhupendra Chaubey, Deputy Executive Editor Zakka Jacob and Political Editor Marya Shakil, respectively, right from Ground Zero, featuring local voices reflecting issues impacting people’s choices. The channel has also launched a campaign ‘#VoiceOfBengaluru’ for its viewers which aims to encourage the people of Bengaluru to voice their issues.
Through ‘Sabse Bada Dangal’, News18 India will delve into all aspects of the election - from daily election bulletin to audience-based debates, which will have national and regional leaders discussing state level issues and promises made by political parties; from extensive coverage of the polling day to poll of polls. The channel’s popular show ‘Bhaiyaji Kahin’, an on ground show providing a platform to voters to interact with their leaders, will telecast a host of special episodes from across the state.
On Counting Day, the programming on CNN-News18 and News18 India will keep a close track of the results and analyse the implications of the same in detail.
Continuing the legacy of showcasing the elections exclusively, the team of anchors and reporters along with analysts will be covering the campaigns of both national parties on-ground until Counting Day and government formation.
Catch all the action around the Karnataka Elections on CNN-News18 and News18 India, all through April and May.
Introduces new RJs Rashmi and Sharique
Bringing a breath of fresh air to Kolkata’s listeners, Superhits 93.5 Red FM revamps the evening show U-Turn with two young radio jockeys Rashmi and Sharique. The show promises to create an invigorating energy as two lively minds unite and spice up to fight the stress of mundane city-life. Rashmi and Sharique are all set to make the evening drive from office to home a fun yet relaxing experience with their intelligent humour and unpredictable entertaining feat.
Commenting on the occasion Nisha Narayanan, COO, RED FM, says, “Kolkata is undoubtedly the cultural capital of India where the whole city is soaked in music, art, literature, theatre and, the ‘adda’ culture. Conventions co-exists with contemporary; spontaneous charm blends well with profound wisdom; and divergent worldviews are often order of the day! Rashmi and Sharique are the voices of the millennials. Together as two sides of the same coin, they will bring alive that paradoxical nature of the city, engaging listeners with refreshing dose of entertainment daily. The exceptional mix of edgy wit, filmy gossip, social satire, and a whole lot of mischief will definitely make each listener look forward to U-Turn. Following our “Baaje Raho” motto, we plan to redefine entertainment with each IP where old and new ideas co-exist seamlessly.”
U-Turn aims to be more interactive with each listener where discussions on anything under the sun will be carried on unabashedly by ‘Ubharte Kalakaar’ - Rashmi and Sharique. They will host the evening drive from Sunday to Saturday between 5 p.m. to 9 p.m. Already creating loads of buzz among the celebs of tinsel town, Rashmi and Sharique are the Gen-Y entertainers who understand the pulse of this ever-changing city. From Dev to Abir Chatterjee, from Rukmini to Nusrat, every Tollywood star is curious to know more about the ‘Agle Superstars’.
Speaking on this opportunity RJ Rashmi, RED FM, says, “It is indeed a unique opportunity to helm the most popular evening show in town. U-turn won’t be the same again for sure. Each day we will come up with original, trendy and stimulating content, and obviously only the super-hit music will play for our listeners. It’s an exciting time for Red FM and I can’t wait to get stuck in.”
Adding to that RJ Sharique, RED FM, states, “It’s an honour to be hosting the drive time slot on RED FM. I have been an avid listener all this time and can’t wait to be part of it. Being a radio show producer previously, I know how to cater to my listeners. And only the best content will be served to them!”
With innovative content, renewed show format and new radio jockeys to steer U-turn, listeners will never be bored. The cool avatar of U-turn defines the millennials who needs everything instantly and on-the-go. High on fun quotient this show promises to deliver non-stop exuberance from 5pm to 9pm every day. Rightfully called the ‘Agle Superstars’ RJ Rashmi and RJ Sharique will let you unwind while they tickle your funny bone as you sail through evening drive smoothly.