Post by MediAvataar's News Desk
- Jan 17, 2018
The 2018 APAC Effie Awards has appointed Sameer Desai and Silas Lewis-Meilus as the next two Heads of Jury. Sameer Desai is the Global Head of Consusmer Healthcare for Mundipharma. With over 22 years of experience in FMCG, Consumer Healthcare and Pharma, while being ...
MediAvataar's News Desk

MediAvataar's News Desk

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Sunday, 21 January 2018 00:00

A New Approach to YouTube Monetization

There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners. We are passionate about protecting our users, advertisers and creators and making sure YouTube is not a place that can be co-opted by bad actors. While we took several steps last year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values. As we mentioned in December, we needed a fresh approach to advertising on YouTube. Today, we are announcing three significant changes.
Stricter criteria for monetization on YouTube

After careful consideration and extended conversations with advertisers and creators, we’re making big changes to the process that determines which channels can run ads on YouTube. Previously, channels had to reach 10,000 total views to be eligible for the YouTube Partner Program (YPP). It’s been clear over the last few months that we need the right requirements and better signals to identify the channels that have earned the right to run ads. Instead of basing acceptance purely on views, we want to take channel size, audience engagement, and creator behavior into consideration to determine eligibility for ads.

That’s why starting today, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. We will begin enforcing these new requirements for existing channels in YPP beginning February 20th, 2018

Of course, size alone is not enough to determine whether a channel is suitable for advertising. We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube.

This combination of hard-to-game user signals and improved abuse indicators will help us reward the creators who make engaging content while preventing bad actors and spammers from gaming the system in order to monetize unsuitable content. While this new approach will affect a significant number of channels eligible to run ads, the creators who will remain part of YPP represent more than 95% of YouTube's reach for advertisers.

Those of you who want more details, can find additional information in our Help Center.

Manually reviewing Google Preferred

We’re changing Google Preferred so that it not only offers the most popular content on YouTube, but also the most vetted. We created Google Preferred to surface YouTube's most engaging channels and to help our customers easily reach our most passionate audiences. Moving forward, the channels included in Google Preferred will be manually reviewed and ads will only run on videos that have been verified to meet our ad-friendly guidelines. We expect to complete manual reviews of Google Preferred channels and videos by mid-February in the U.S. and by the end of March in all other markets where Google Preferred is offered.

Greater transparency and simpler controls over where ads appear

We know advertisers want simpler and more transparent controls. In the coming months, we will introduce a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade offs.
We also know we need to offer advertisers transparency regarding where their ads run. We’ve begun working with trusted vendors to provide third-party brand safety reporting on YouTube. We're currently in a beta with Integral Ad Science (IAS) and we're planning to launch a beta with DoubleVerify soon. We are also exploring partnerships with OpenSlate, comScore and Moat and look forward to scaling our third-party measurement offerings over the course of the year.

The challenges we faced in 2017 have helped us make tough but necessary changes in 2018. These changes will help us better fulfill the promise YouTube holds for advertisers: the chance to reach over 1.5 billion people around the world who are truly engaged with content they love. We value the partnership and patience of all our advertisers to date and look forward to strengthening those ties throughout 2018.


Written by Paul Muret, VP, Display, Video & Analytics, Google

Source: Google blog

Commitment to grow its flagship A380 fleet

Dubai-based Emirates Airline has signed a Memorandum of Understanding (MoU) to acquire up to 36 additional A380 aircraft. The agreement was signed this morning at the airline’s headquarters in Dubai by HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, and John Leahy, Chief Operating Officer Customers, Airbus Commercial Aircraft. The commitment is for 20 A380s and an option for 16 more with deliveries to start in 2020, valued at US$16 billion at latest list prices.

Sheikh Ahmed said: “We’ve made no secret of the fact that the A380 has been a success for Emirates. Our customers love it, and we’ve been able to deploy it on different missions across our network, giving us flexibility in terms of range and passenger mix. He added: “Some of the new A380s we’ve just ordered will be used as fleet replacements. This order will provide stability to the A380 production line. We will continue to work closely with Airbus to further enhance the aircraft and onboard product, so as to offer our passengers the best possible experience. The beauty of this aircraft is that the technology and real estate on board gives us plenty of room to do something different with the interiors.”

"I would like to thank Emirates, HH Sheikh Ahmed, Tim Clark and Adel Al-Redha for their continued support of the A380,” said John Leahy, Chief Operating Officer Customers, Airbus Commercial Aircraft. “This aircraft has contributed enormously to Emirates' growth and success since 2008 and we are delighted that it will continue to do so. This new order underscores Airbus’ commitment to produce the A380 at least for another ten years. I’m personally convinced more orders will follow Emirates’ example and that this great aircraft will be built well into the 2030s.”

Following delivery of its first A380 in July 2008, Emirates took its 100th A380 on the 3rd November 2017 in Hamburg.

As per the latest round (2017) of the Indian Readership Survey released yesterday by the MRUC, Hindustan Times emerges as the largest brand in the most important English markets of Delhi plus Mumbai with a combined AIR of 24.4 lakh [AIR: Average Issue Readership].

In Delhi-NCR, Hindustan Times re-established itself as the undisputed No 1 newspaper for the 15th time. HT continues to be the most read newspaper in Delhi-NCR with more than 16.2 lakh AIR, 36% higher than TOI making TOI a distant No. 2.

HT has made strong inroads into Punjab and has emerged as the No 1 newspaper of the region with an AIR of 2.7 lakh, powering ahead of The Tribune (AIR 2.4 lakh).

In Mumbai, HT has grown its readership significantly once again to 8.3 lakh AIR, which is nearly 70% of TOI. It is now the undisputed No. 2 daily in the city.

Hindustan with 5.2 Cr Total Readers is the 2nd largest paper in the country with dominance across its major markets

The IRS 2017 re-affirmed Hindustan as the second largest newspaper in the country with an TR of 5.2 Cr and AIR of 1.8 Cr. Hindustan continues to be No.1 in Bihar, Jharkhand and Uttarakhand, and a strong No.2 in UP and Delhi.

These results are a clear reflection of Hindustan’s aggressive expansion in UP/Uttarakhand, and its dominance in the states of Bihar and Jharkhand.

Hindustan is published by Hindustan Media Ventures Ltd., a subsidiary of HT Media Ltd.

Mint consolidates its position as the second largest business daily in India

Mint, HT Media’s business daily, consolidated its No. 2 position among the leading business dailies in India with an Average Issue readership of 2.39 lakh.

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.

For the record, the IRS 2017 Report covered a full year sample of 3,20,000 households – the highest ever in the history of any readership study in the world. The large sample size was backed by a meticulously designed methodology, which saw the use of 100% Dual Screen CAPI followed by a tighter scrutiny process via continuous backchecks, accompaniments, use of audio recordings, and third-party field audits. These enhanced levels of Quality Control deployed by the IRS TechCom has ensured veracity of data capture for all quarters. The robustness of capture of media consumption across all media has been significantly enhanced due to the increased sample size and better representation across all pop strata.

All key stakeholders had been actively engaged by RSCI and MRUC all through the fieldwork period to keep them updated and aligned on the progress. Some exciting new features have been included in this round of the IRS.

Reach analysis across all media types has now been brought to a common platform with the introduction of 1-month penetration numbers for all media types. This will now enable an apples to apples comparison across media types.

The IRS 2017 Report also offers new readership metrics. Apart from the standard and well-established Average Issue Readership metric, one can now look at data from the perspective of Total Readership (TR), and Readership of publications by timeframes of Last 7 days and Last 3 days. These new metrics have been introduced to provide a true representation of the changing consumption habits among Newspaper readers.

Another interesting development has been the capture and reporting of readership for the Main issue of Newspapers versus their Variants. Each of them are now reported separately in IRS 2017.

Commenting on the release of IRS 2017 Report, Ashish Bhasin, Chairman, MRUC and Chairman and CEO – South Asia, Dentsu Aegis Networks, said, “According to the findings of the Report, 39% of Indians (12+ years) read newspapers, and 20% of all newspaper readers in 50 Lakh plus population towns read newspapers online. These numbers most definitely tell us that there is a bright future waiting for the Print industry. I’m also hoping that we will now begin to see advertisers and media agencies taking Print more seriously. Increased readership numbers for newspapers and magazines will pave the way for publishers to increase their revenues, which would in turn help increase the size of Print as a medium.”

Ashish Bhasin further said, “The support we have received from across constituencies for bringing out this Report was phenomenal and it was very pleasing to see the key stakeholders contributing in many ways to improve the study that has been in existence since more than two decades.”

Shashi Sinha, RSCI Managing Committee Chairman, and CEO, IPG Media Brands, noted, “I’m delighted to share that the findings of the IRS 2017 Report mirrors the market reality in terms of media reach and the performance of individual media channels be it newspapers, magazines and broadcasters. The methodology deployed to capture data quarter-on-quarter was the very best for a study of this scale and kind, and the sheer focus on Quality Control makes this Report a reliable one and a real stand out.”

NP Sathyamurthy, Chairman – RSCI Technical Committee and Executive Director, DDB Mudra Group, echoed, “The IRS 2017 Report is the outcome of great minds from different streams working together toward a common and shared goal to come out with a research that sets the highest standards globally. Absence of readership data for four years meant that we had to work that much harder and smarter to bring the study back in action and in line with the market truths and expectations.”

NP Sathyamurthy further noted, “From 2016, when we began the fieldwork, up till last month when we completed the validations for all four quarters, the journey wasn’t easy, and had its own special twists and turns. Furthermore, we have strengthened the Report with additions such as TR, readership numbers for 7 days and 3 days and the separate reporting of newspaper variants. IRS 2017 marks a new innings for this trusted Industry study.”


Experience first-hand India’s historic Military Operation in a gripping new documentary!

A first of its kind on Indian television, featuring the key decision makers and the heroes of India’s Surgical Strikes; Airing 22 January, 2018 on HISTORY TV18

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later, the Indian Army carried out a series of deadly strikes across the Line of Control. This Counter Terrorist Operation is better known as the Surgical Strikes. HISTORY TV18’s ground-breaking documentary brings to life the planning and execution of the daring operation. The specialprogrammetells the true story of the secret operation, with dramatic recreations and first-person accounts of key decision makers in the government, the military top brass and the Special Forces operatives who led the strikes.

Special Operations: India ‘Surgical Strikes’, premieres on Indian television, exclusively on HISTORY TV18 on 22 January, 2018 at 9 PM.

The documentary follows two of the Indian Army’s elite Paratrooper Special Forces Strike Teams on their missions - to carry out precision strikes on Terrorist Launchpads in Pakistan occupied Kashmir. The story is re-lived by those who were directly involved in the military operation. They reveal what actually happened behind the scenes and on the ground.

The programme features some of the most respected names in India’s National Security Establishment. Mr. AjitDoval, National Security Advisor to the Government of India, Mr. Manohar Parrikar, Former Defence Minister and General Dalbir Singh, Former Chief of Army Staff among others, shedding light on how the drama unfolded. Defence analyst and author, Nitin Gokhale also shares his views on the subject.

Speaking about the programme Avinash Kaul, Managing Director, A+E Networks| TV18 &President, Network18 said, "With Surgical Strikes, HISTORY TV18 embarks on the next stage of its content evolution which involves pushing the envelope on pioneering, differentiated content that reflects contemporary history and has had an impact on the nation’s collective consciousness"

India’s military action was surgical - swift, effective and precise. Its heroes - India’s warriors, who stand ready to answer the call of duty anywhere, anytime to serve and protect the motherland. The special programme salutes the courage and capabilities of the Indian Army, while staying true to the facts of what transpired.

Catch the path-breaking documentary, Special Operations India: ‘Surgical Strikes’ only on HISTORY TV18 on 22nd January at 9 PM.


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