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- Feb 12, 2017
Kevin Clarke Named Chairman for Thailand and Myanmar; Siwat Chawareewong and Niklas Stalberg Named CEOs for Thailand WPP’s GroupM, the world’s leading investment management group, announces changes in its senior management structure. Kevin Clarke (pictured) will take ...
MediAvataar's News Desk

MediAvataar's News Desk

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The best romantic films have given Hindi cinema some of its most unforgettable and heart stopping moments and Sony MAX 2, India’s iconic Hindi movie channel will be taking viewers on a romantic journey with its movie festival, ‘Just Married’ starting 25th March until the end of this month.

Bringing some of the best movies of all times, there is something here for all the lovers! Right from smash-hit romantic movies like Dilwale Dulhania Le Jaenge to tales of forbidden love like Hum dil de chuke sanam and heartbreaking films that we defy you to watch without sobbing like Mehndi and Raja Ki Aayegi Baaraat, Sony MAX 2 will leave you wanting more.

Come, fall in love this March with Sony MAX 2

The actors were awarded the title of Best Actor Male and Female respectively, while Dangal wins the Best Film award 

News18.com, the pure-play digital news media site, strengthened its digital footprint with the 4th edition of its annual movie awards property ‘News18.com movie Awards 2017’. Divided into 12 categories, the awards were curated and presented through the digital medium only, wherein audiences were allowed to cast votes for their favorite artists and films across a plethora of categories. For their power packed performances in Dangal and Udta Punjab, Aamir Khan and Alia Bhatt bagged the title of Best Actor and Actress, respectively.

​The awards were given across 12 competitive categories including Best Actor, Best Debutant, Best Film, Best Lyricist and more. Dangal, the much talked about film of last year which seems to have left an unforgettable impression in the minds of the audience, won a slew of awards including the Best Film title, whereas Nitesh Tiwari was awarded in the Best Director category. Playing crucial roles in the film, Zaira Wasim and Fatima Sana Sheikh bagged the title of Supporting Actress and Best Debut (Female) respectively.

Randeep Hood, claimed a place in the list of winners by owning the title of Best Supporting Actor for Sarabjit, leaving promising actors like Rishi Kapoor, Fawad Khan and Rajkumar Rao behind. Diljit Dosanjh, the man with a mesmerizing voice, won the title of Best Debut (Male). In the music segment, the Best Singer, Male and Female awards were given to Atif Aslam and Palak Muchhal for Rustom and MS Dhoni respectively. Ae Dil Hai Mushkil received two awards for its incredible music; Pritam for Best Music and Amitabh Bhattacharya as Best Lyricist for the title track.

Speaking on the occasion, Manish Maheshwari, CEO, Network18 Digital said, “News18.com Movie Awards 2017, the first of its kind digital awards in the country, is another step towards strengthening our digital command in an ever evolving and dynamic medium. Placing our readers at the heart of our initiative yet again, we made the voting process easier by introducing a micro-site, specially dedicated towards casting their votes. We received a tremendous response, and we look forward to making this the most sought after and prestigious awards property in the country.”

​News18.com drove the first of its kind digital awards property through a 360 degree digital and social media campaign.

92% of Top Public, 86% of Top Silicon Valley and 76% of Top Private Company CEOs Have Online Social Presence; CEO Engagement Rates Lower than 40% –

Research released today from global communications and engagement firm Weber Shandwick finds that the majority of leading U.S. public (92 percent) and private (76 percent) company CEOs, as well as the top CEOs in Silicon Valley (86 percent), are visible online in social media and on their company websites. Socialising Your CEO IV: The Engagement Factor is the latest installment in the Socialising Your CEO series, which started in 2010 as one of the earliest explorations of social CEOs.

“Due to the strong link between corporate reputation and CEO engagement, we are committed to better understanding how CEOs can adopt and leverage social media and other digital platforms to communicate, listen and respond,” said Andy Polansky, Chief Executive Officer, Weber Shandwick.

In its most recent report, Weber Shandwick researched the online activities of CEOs from the top public companies in the U.S. Fortune 500 rankings, Fortune’s Most Important Private Companies in the U.S. and Mercury News’ top companies in Silicon Valley. The audit investigated three levels of CEO activity: 1) Public CEO visibility on the company website or on social networks; 2) CEO posts from the past 12 months on the sites on which they are visible; 3) CEO engagement from the past 12 months. The report defines engagement as any open dialogue between the CEO and site visitor, such as responding to comments or joining in a discussion. For example, one CEO in our research frequently writes back to people who comment on his Facebook posts. This CEO even responded to a criticism about customer service and offered his email address to the customer to follow up on the issue.

“CEOs and other executives can amplify and deepen their company narratives by creating social content and sharing it online,” said Chris Perry, chief digital officer, Weber Shandwick. “More CEOs have made the leap to communicating online to help shape their brands digitally and personalize the company. However, we are now at a point where CEOs need to truly embrace social engagement and move it up the next notch.”

CEOs are Visible, But Not Consistently Engaging

For the first time since its inception, Socialising Your CEO examined CEO engagement in addition to online presence. While public, private and Silicon Valley company CEOs excel in online presence, they are not making more extensive use of their platforms. Fewer than four in 10 public and private company CEOs (38 percent each) have posted online within the past year. Silicon Valley CEOs have a slightly higher posting rate (41 percent), but not by much. Engagement levels are also low, with 22 percent of public company CEOs and 34 percent of private company CEOs interacting with other people online within the past year. Silicon Valley CEOs are the most engaging of the chief executives included in the audit (39 percent), just surpassing private company CEOs. It is noteworthy that when private and Silicon Valley company CEOs post, they typically engage.

“Engagement is the new presence when it comes to CEO sociability,” said Leslie Gaines-Ross, chief reputation strategist, Weber Shandwick. “Distributing content online and engaging with stakeholders allows CEOs to humanise the conversation, demonstrate transparency and touchability, forge connections with stakeholders and to achieve the reputational advantage. Social engagement is more important than ever in this highly politicised climate and preparation is key.”

Other findings from Socialising Your CEO IV include:

The Company Website is Home Base for Public and Private CEO Visibility. The company website is the top destination for public and private company CEO visibility with 90 percent of public company CEOs and 66 percent of private company CEOs having a presence beyond just their name and standard biography page. Silicon Valley CEOs are also likely to have a company website presence (65 percent), though social networks are their top platform. One in 10 public (8 percent), private (10 percent) and Silicon Valley company CEOs (8 percent) have a “spotlight” page, or a centralised location of CEO messages, pictures, videos and speeches. One-third of public company CEOs (34 percent) have a presence on the careers page, a rate three times that of private (10 percent) and Silicon Valley company CEOs (10 percent).

“Incorporating the CEO into the careers page is an opportunity for companies to attract talent,” Perry said. “Previous Weber Shandwick research found that a CEO’s reputation affects candidates’ decisions to accept jobs. The talent wars are only going to heat up and promoting culture from the top could make a difference to job seekers.”

Silicon Valley CEOs Lead the Way in Social Network Presence. Social networks are the top platform for Silicon Valley CEO visibility (71 percent), far surpassing the social network presence of public (50 percent) and private company CEOs (59 percent). However, Silicon Valley CEOs do not lead their public and private peers in social network engagement to the same degree (39 percent vs. 22 percent and 34 percent, respectively).

Corporate Video is an Important Component of CEO Sociability. Silicon Valley CEOs also lead in video use, with 65 percent appearing in company video, either on the company website or company YouTube channel. More than half of public company CEOs (58 percent) appear in video, with private company CEOs (52 percent) not far behind. Public, private and Silicon Valley company CEOs are equally likely to appear in video on the company website (46 percent, 45 percent, and 43 percent respectively). Silicon Valley CEOs are most likely to be in a video on the company YouTube channel (47 percent), followed by public company CEOs (40 percent) and private company CEOs (31 percent).

Types of CEO videos found on the company YouTube channel vary. The audit surfaced videos such as repurposed clips of CEO speeches and TV interviews, one-on-one interviews and clips of the CEO speaking directly to the audience. Topics covered in CEO video include customer insights, company news, market predictions and industry outlook.

Eight Tips for CEO Social Engagement

Weber Shandwick recommends that companies consider the following digital and social media strategies for their chief executives to become more effective chief storytellers and strengthen their company reputations.

1. Get online if not already there.

2. Own real estate on the company careers page.

3. Aggregate and centralise CEO communications.

4. Take advantage of video.

5. Regularly author content and content publish.

6. Be more than just visible on social networks. Engage.

7. Establish an authentic voice.

8. Be mindful of risks.

Thursday, 23 March 2017 00:00

Arnab Goswami speaks at FICCI FRAMES 2017

The David Vs Goliath Battle In The World Of Content & Marketing:

Walking the last mile before the launch of his independent media platform Republic, Arnab Goswami threw down the gauntlet at legacy media on Wednesday.

Speaking at the FICCI FRAMES 2017 to an august audience comprising the best of creative minds and the most powerful media professionals in the country Arnab sounded his bugle as only he can.

“Those who will understand the hidden script – because I don’t mince my words- will understand what I am saying today: This is a David Vs Goliath fight,” he said. And then paused and smiled at the audience before continuing.

“And I stand here before you proudly to say Goliath has tried to crush me and already failed. Because you can’t crush a thought. David thought on his feet, Goliath did not. David had the speed and David out-thought Goliath. I want to tell Goliath today: Come, out-think me, if you can,” he said quietly.

“I have with me a bunch of Davids. Davids have emerged on their own. And they want to shackle the Davids. Because a bunch of Davids free is a threat to the Goliath. Our bunch of Davids will make old monopolies fall once again, as they have in the past,” he declared.

“Republic will ensure that new ones will come and these new ones – these new guys will be the ones that show the world from right here in India that Content is King, not Money. Money will fail and people will watch the screens that they believe in and not the screens that sell to them,” he pledged and promised that “putting the focus back on each one of you is my only determination.”

“Which side would you be on? With David or with Goliath?” he asked. The hall erupted in applause after 20 minutes of rapt silence.

Slamming the capital based National Media for being so “content in Lutyens Delhi that you stop fighting for the people of the country,” he spoke of “Srinivas Kuchibotla, the young man who did everything to realize his dream of using technology,32 years old - was shot dead in Kansas City.”

“And the satiated Lutyens media was content in labelling it as quote unquote ‘hate crime’. And I ask you today…isn’t there a dent needed in the Indian media to shake it up…to fight for families like that of Kuchibotla. How can you be so satiated in Lutyens Delhi?” he demanded.

“What has the media done to itself? And what version plays out in the everyday if there are petitions after petitions for allowing legal sanctions and constitutional validity to breakup India and not a single word raised on national television, against the everyday corrupt, the everyday rowdy, the everyday bully who in the life and make it a purpose to disgrace this country?” he asked, putting as always, India and Indians over and above all.

And because the Nation wants to know, and because the nation needs a media to fight for it, Arnab spelt out that the focus of Republic will not just be the common Indian it speaks for, but also on the language the common Indian speaks.

“The focus is on India and the focus is on English but English done the Indian way. When I started off as a journalist...they said i should take pauses at the right places.....I won't speak in the polished way..I will speak English the Indian way...I want to speak in the language that the 25-year-old in the Indian newsroom relates to”, he announced.

Always an iconoclast, the man who changed the definition of news also set forth the new grammar of journalism for new India.

“..They’ll tell you facts are sacred and opinion is free. I say facts are available and opinion is sacred. Opinion in the media is especially sacred because it is a differentiator between a journalism that is confrontational and a journalism that is happy to be docile and subdued. Opinion in the media is especially sacred because it is a differentiator between a journalism that choses to takes the right side of the truth and one that prefers to be falsely neutral in order to perpetuate the status-quo... opinionated media that has the potential to be activist. It is opinionated media that has the potential to be a change agent to being merely a supplier of information. I refuse to be simply a supplier of information,” Arnab said, throwing the gauntlet again down- this time at the old traditional definition of journalism.

Arnab clearly is ready to disrupt the news once again with Republic.

As Superbrands India sets the stage for the fifth edition of Business Superbrands on March 24, 2017, as many as 1008 brands have fallen by the way side in its proprietary six-point mark on a scale of 1-10. This two-step process takes into account the views and experiences of marketing professionals and an evaluation of the brands that passed this scrutiny by the independent Superbrands India Council. The six-point marks are the foundation of branding excellence for any brand.

According to Mr Anmol Dar, Managing Director and Chairman, Superbrands India, “This year’s edition is special since it sees the participation of several new brands. Amongst them are the Bird Group, H R Johnson, IFFCO, IMRB, M P Tourism, S Chand, SAP, Tata Wiron, TCI Express and Yes Bank. American Express and Sify have made a comeback after ten years. Twenty-one brands have retained their position as Business Superbrands by paying close attention to their evolving customers and committing themselves to providing exceptional value.”

“Of the 1100 brands we started with 650 fell in the first stage of the study; the remaining 450 brands were sent to members of the Superbrands Council comprising Arnab Goswami, former President News Times Network; Getamber Anand, President Credai National and Chairman & Managing Director ATS Infrastructure; Harish Badami, Managing Director, ACC Cements; Pawan Agarwal, Director Dainik Bhaskar; Rajiv Agarwal, Chief Executive Officer Essar Shipping & Ports; Raman Roy, Chairman & Managing Director Quattro Global Services; Suresh Goklaney, Vice Chairman Eureka Forbes; and Vipin Sondhi, Managing Director, JCB India”, said Mr Dar.

Further, he added, “155 brands out of 450 were shortlisted by the council. Most brands that failed to make the cut were possibly aberrant in their customer response or simply failed to hear the customer. Both absolutely sinful and unforgivable reactions to a market straining at the leash to get ahead.”

Superbrands gains its credibility from the panel of industry experts called the Superbrands Council and from the absolutely transparent mechanism that drives the selection forward. The process is so robust that it has remained unchanged since the first Superbrands book was released in the UK in 1994. Incidentally, it is also a process that is uniformly followed across all the 92 countries Superbrands operates in. It is one of the keys to our international success and has won our launch events the accolade of the Oscars of Branding,” maintains Mr Dar.

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