22 February 2020 06:11

APAC HEADLINES

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- Feb 13, 2020
HBO GO is now available in Indonesia as a standalone service. The streaming app is accessible on HBOGOAsia.com and can be downloaded from the App Store or Play Store for IDR60,000* (approximately US$4) a with a 7-day free trial. In Indonesia, the app launched in ...
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Saurabh Chaudhary wins ‘Sportsperson of the Year Award 2019 (Male)’

- Both Sindhu and Saurabh win two awards each with Sindhu’s World badminton Championship winning ‘Moment of the year Award 2019’ and Chaudhary’s partnership with Manu Bhaker in Shooting winning the duo ‘Team of the Year Award 2019’

- Inaugural ‘Courage Award’ conferred to Dutee Chand

- Awards honour the best talents across the sporting spectrum

- Winners across 10 categories were selected by an independent 16-member jury panel including renowned sports personalities and ESPN’s editorial team

ESPN, the one-stop destination for all things sports, today, announced the winners of its Third Annual Multi-Sport Awards 2019, recognizing achievements across various sports disciplines in 2019.

PV Sindhu, who became the first Indian player to win the World Badminton Championship title, bags the 'Sportsperson of the Year – Female Award 2019' to complete a hat trick of such titles since inception. Saurabh Chaudhary, wins the 'Sportsperson of the year – Male Award 2019'. Saurabh won a total of five World Cup gold medals -- two in the men's 10m air pistol and another three in the 10m air pistol mixed team event at the ISSF World Cup 2019. He also won a 10m air pistol bronze medal at the World Cup in Rio.

For all the victories Dutee Chand has won on the track, it's easy to miss her success off it. She fought the world athletics governing body - the IAAF’s discriminatory hypoandrogenism regulations, and earned her right to race again. In 2019, she became the first Indian athlete to come out and talk about being in a relationship with a female friend. A seemingly simple act, speaking out, could have had immense ramifications in the conservative world of Indian sport and society at large was to draw praise from the international sporting community and cast her firmly as the one Indian sporting star choosing to live on her own terms. She was named as the first winner of the ESPN India Courage Award for these very reasons, for being inspirational both on the field and off it. Soon after she came out, Duttee told ESPN, "Sach kehne mein kyun darna? (Why should I be afraid to speak the truth?)".

Koneru Humpy wins the award for the 'Comeback of the Year.' She claimed her first World title in December 2019 by winning the Women's World Rapid Chess Championships in Moscow to cap a remarkable comeback to the sport. The former junior world champion had taken a two-year maternity sabbatical between 2016 and 2018 to look after her newborn daughter.

Wrestler Deepak Punia’s gold in the world junior championship, silver in the world senior championship, and earning a qualification for the Tokyo Olympics made him a natural choice for the coveted ESPN's 'Emerging Sportsperson of the Year Award 2019.’

Pullela Gopichand, Chief National Badminton Coach, claims the 'Coach of the Year' Award, following up from nurturing two Olympic medalists in Saina and Sindhu. Under his tutelage, India was to find its first badminton world champion in August 2019.

PV Sindhu’s World Championship win, the first by an Indian in badminton, has also been selected as the ‘Moment of the Year Award 2019’.

Manu Bhaker-Saurabh Chaudhary grab the 'Team of the Year Award.' The 10m air pistol mixed team combination completed their clean sweep at 2019 World Cups.

30-year-old Manasi Joshi wins 'Differently-abled athlete of the year/Para-athlete of the year Award.' Joshi became world champion after winning the gold medal at the BWF Para-Badminton World Championships in 2019.

Balbir Singh (Senior), one of independent India's most celebrated Olympians, has been conferred with ESPN's 'Lifetime Achievement' Award 2019. Singh played a starring role in the national hockey team's triple golds in London 1948, Helsinki 1952 and Melbourne 1956. He also worked with the national team as coach at the 1971 World Cup and as a manager in Kuala Lumpur four years later, when India won their only World Cup title to date.

Commenting on the occasion, Sambit Bal, editor-in-chief of ESPNcricinfo and ESPN South Asia, said, "This is an exciting time for Indian sport. The headline news of 2019 was PV Sindhu winning the world championship and taking another step to being called India’s greatest ever badminton player but the trend right through the year was the unprecedented and consistent success of India’s shooters, many in their teens or early 20s, who won medals across the world. And there was the bravery of Dutee Chand, to honour whom we created a new award for inspiring beyond the field of play. As we head into an Olympic year, there’s a lot to look forward to."

ESPN Multi-Sport Awards recognized achievements across 10 categories. An independent jury comprising eminent people in the Indian sports fraternity such as Chetan Baboor, Harendra Singh, Anjali Vedpathak Bhagwat, Rahul Bose, Nirupama Vaidyanathan, Nisha Millet, Anju Bobby George, Jwala Gutta, Shaji Prabhakaran, Harsha Bhogle along with ESPN.in's senior editors selected the winners.

B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

Mr. Sunil Shah will be designated as Group Managing Director, B4U Films with immediate effect, this is a major inflection point for B4U. Sunil has been with the B4U family for the past 10 years and has been instrumental in propelling B4U Films to greater heights of stardom over the years. This is an affirmation of the role currently being handled, the vast experience he carries in this field and encapsulates the additional market facing responsibilities as part of his new role.

Commenting on this new role of Sunil Shah, Ishan Saksena, CEO of B4U says “I wish him and everyone he interacts with, immense success in the B4U journey”

At the 3rd edition of Pixels 2020, the flagship conference of IAMAI on Digital Entertainment, speakers deliberated on the next phase of growth for the industry.

The industry is now at an inflection point, and according to a recent study, the digital entertainment industry is expected to grow at 29.1% between FY19 and FY24 to reach INR 621 Billion by 2024.

With more than 30 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands, Indians are consuming content across an array of digital formats and platforms. Incidentally, with the rising number of smartphone users and with affordable data plans, number of OTT users are set to reach 500 million by the end of 2020.

Setting the context, in his keynote address, Nikhil Gandhi, India Head, said: "The last year has seen a sharp growth in short video consumption and added to a big increase in overall watch time for online video. This phenomenon has also given rise to a rich content creator ecosystem which has seen big success with short video,” he added.

In a panel discussion on Battle of Web Series - Aiming for 100 Crore Club, speakers discussed about how revenue is attributed in developing a web series and all the nooks involved around creating one. They also discussed how branding and culture of such shows has immensely helped and lead to monetization in the business. Discussing on the various aspects of the digital space, the panelists shared their thoughts on how different business is growing and helping in creating a new system.

On a session on Trend Alert – Children’s Content key panelists like Abhishek Dutta, Senior Director & Network Head - Cartoon Network & Pogo, South Asia; Uttam Pal Singh, Head - Discovery Kids, Discovery Communications; Saugato Bhowmik, Business Head, VOOT Kids gave insights on how localisation of shows has actually helping their businesses to grow and adding multiple levels to it like content in local languages has helped the industry to grow. The speakers gave an insight that around 20% of the business caters to the kid’s section and how crucial it is to provide correct content for them. Digital Space along with its vast option also gives out flexibility in many ends and has a huge advantage in building popularity.

A fireside chat was also held with Amol Parashar, where he enlightened the audience how digital space has actually helped him evolve as an actor and has given him that space along with the flexibility without putting any particular constraints. He said the web space has grown over time and allows the actor to experiment and helps in projecting different ideas overall.

The conference witnessed various renowned speakers like Ajay Chacko, Co-Founder & CEO, Arré Nagesh Banga, Deputy Country Manager, BIGO LIVE; Paras Tomar, TikTok Creator & Founder, Nuskhe by Paras Ali Hussein, CEO, Eros Now ; Hiren Gada, CEO, Shemaroo Entertainment Limited; Sameer Hanchate, Filmmaker, Sameer Hanchate Filmmaker ;Vivek Jain, COO, MX Player ; Abhishek Dutta, Senior Director & Network Head - Cartoon Network & Pogo, South Asia ; Kumaresh Bhatt, Co-Founder and CEO, UR Popular; Uttam Pal Singh, Head - Discovery Kids, Discovery Communications; Saugato Bhowmik, Business Head, VOOT Kids among others.

IAMAI organized its 3rd edition of Digital Entertainment called PIXEL. The daylong conference was revolved around the theme ‘Sacred Story of Digital Entertainment Industry’.

Cycling Triple Crown with the new partnership between Tissot and the Giro d’Italia

Adding the Giro d’Italia to its prestigious list of cycling races seemed to be an obvious next step for Tissot, leader in the traditional Swiss watchmaking sector and one of the Swatch Group’s key brands.

The brand’s DNA is built around two characteristics: a commitment to traditional values and a willingness to innovate. Throughout its history, the brand has embedded both these characteristics into its products and technologies, as well as into its diverse portfolio of activities. Celebrated for the high quality of its products, the watchmaker has, over the course of its illustrious history, been appointed Partner and Official Timekeeper for numerous sports including basketball, motor sport, rugby and cycling.

Cycling is one of the sports with which Tissot is most closely associated. In fact, the brand has been heavily involved in a range of cycling events for 50 years. Proud of its Swiss roots, it became even more seriously committed to the sport by joining forces with the Union Cycliste Internationale (UCI) in 1995. Since then, Tissot has been Official Timekeeper of the Road, Track, Mountain Bike and BMX Cycling World Championships, and also for the UCI Track Cycling World Cup.

Having renewed its links with the Tour de France and the Vuelta in 2016, Tissot is now completing the Triple Crown with the Giro d’Italia, thus making it the first Swiss Official Timekeeper in the history of the three biggest cycle tours. Tissot is thus now involved in the ASO’s three biggest cycle races, as well as the Tour of Germany.

The Giro d’Italia will start on 9 May 2020 in Budapest with an individual time trial. The race will pass through Sicily, then along the east coast of Italy, to finish in Milan with an individual time trial in the Piazza del Duomo on 31 May 2020.

François Thiébaud, President of Tissot, said: “Tissot is proud to announce that it is becoming Partner and Official Timekeeper of the Giro d’Italia. This is the first time in the world of cycling that a watchmaking brand has been the worldwide partner of the main cycling events. Tissot’s involvement as Partner of big sporting events like the Giro means the beauty and technical capacity of our products will be associated with the emotional values encountered in the sport, in relation to both individual and team performance. Ensuring precise timekeeping also demonstrates the precision of our watches. With these commitments, Tissot is proud of presenting the time beautifully as well as being a timekeeper.”

It is worth adding that, in the field of two-wheeled sports, Tissot has also been Partner and Official Timekeeper of MotoGPTM and Superbike for many years. These Timekeeping roles are supplemented by other worldwide partnerships such as basketball, fencing, table tennis and the World Ice Hockey Championship that will take place this year in Switzerland.

To celebrate the partnership with Giro d’Italia, Tissot is launching the Tissot Chrono XL Giro d’Italia 2020, a 45 mm diameter chronograph in honour of the first partnership between Tissot and the Giro. There is a racing bike on the chronograph’s second hand, as a reminder of the cycling spirit of this special collection. In addition to details in pink, the Giro’s emblematic colour, the case back is engraved with the Giro d’Italia logo for a touch of exclusivity. The watch comes in a special presentation box dedicated to the event. In addition to the box, the watch has two interchangeable straps.

WARC's research into the health of creativity

19 February 2020 -- Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.

To assess how often highly creative work is also effective, WARC has analysed the data from the 2016-2019 WARC Creative 100 Rankings (the world's most awarded campaigns for creativity) and the WARC Effective 100 Rankings (the world's most awarded campaigns for effectiveness) covering awards shows tracked between 2015 and 2018. The findings are now published in WARC's latest research on the health of creativity.

Amy Rodgers, Managing Editor, Research and Rankings, WARC, comments: "Over the past year, there has been a lot of discussion around the concern that short-term strategies, which focus on immediate gain, are driving a crisis in creative effectiveness.

"With this in mind, we've compared the data from the WARC Creative and Effective Rankings to see how many creative ideas were subsequently awarded for effectiveness, and what can be learnt from these successful campaigns that can help marketers drive long-term brand health."

Of the 332 creative ideas ranked in the WARC Creative 100 over the last four years, 126 (38%) were also awarded for effectiveness in a show tracked by the WARC Rankings. Of these 126 ideas, 33 (10%) also ranked in the WARC Effective 100, deeming them to be both highly creative and highly effective.

Following WARC's analysis of the 126 most creative and effective ideas, five characteristics have emerged:

Lead media: Ideas awarded both creatively and for effectiveness are almost twice as likely to lead with TV as any other channel

Creative strategy: Emotion is used in more than half of the ideas

Campaign objective: They focus their objectives on brand building

Hard metrics: Measurement is focused on sales, PR and social media

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