MediAvataar's News Desk
England tour of South Africa T20Is, first non-India bilateral matches to be produced in Hindi, in addition to English feed, will go live from 27th November 2020
Strengthening its cricket portfolio, Star India has acquired the media rights of Cricket South Africa (CSA) till the end of the 2023/24 cricket season, across Asia, Middle East and North Africa. The agreement grants Star India exclusive rights across linear and digital mediums including all India tours to South Africa in this period. The association will commence with England’s tour to South Africa starting on the 27th of November 2020 which is the return of cricket on Star Sports Network after its biggest IPL. Star India already has the global rights for ICC, BCCI cricket, Indian Premier League apart from other cricket rights.
“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India's consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024," said Sanjog Gupta, CEO – Sports, Star India.
“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles. We will hope to apply the same approach and elevate the consumer experience of CSA's matches. The partnership will kick off with England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets," he added.
CSA Acting Chief Executive Officer, Kugandrie Govender said, “There are few social events on the South African sporting calendar that rally our fans up as much the cricket-showdown between South Africa, India, Pakistan and Bangladesh, so we wholeheartedly welcome this agreement with Star India. Knowing that the sport reaches millions of people all over the world, which is now further amplified by this Star deal, will see our Protea teams even more powered up to impress fans and to outperform their rivals! We look forward to partnering with Star India and to delivering wicket-smashing cricket until the end of the 2023/24 season!”
The agreement will cover all international cricket matches played by the South African men’s cricket team. As per Future Tours Plan, South Africa will be playing 59 matches at home including series against top teams such as India, England and Australia. With the Indian cricket team scheduled to tour South Africa thrice in this period, this deal comprises of 20 South Africa vs India bilateral matches across formats, with the first of these tours commencing in 2021/22 and comprising of three Tests and three T20Is. The agreement will also cover women’s international cricket matches played by the Momentum Proteas as well as CSA’s domestic men’s franchise matches.
Cricket resumes on the Star Sports network with the T20I matches for South Africa vs England series. This will be a first for Star India for a non-India bilateral cricket tournament to be produced in Hindi on SS1 Hindi, in addition to the English feed. England’s tour of South Africa will consist of three T20Is and three ODIs, beginning on the 27th of November. The upcoming campaign for the series focuses on the battle between the South African pacers, pitted against the strong English batting line-up. This will be the first big series for both teams after the IPL, with strong performers from the season such as Eoin Morgan, Ben Stokes, Joffra Archer, Quinton de Kock, Kagiso Rabada and Anrich Nortje.
How Women Led Change in 2020
The BBC has revealed four trailblazing women from India on this year’s 100 Women List, celebrating inspirational and influential women across the globe – from high profile names to unsung heroes.
In a year of unprecedented turbulence, this year’s theme is ‘How Women Led Change in 2020’ and celebrates some of the scientists, public health experts, and healthcare workers who have helped us weather the storm of the global pandemic, as well as women from other industries who have all been leaders of change in their own way - from politicians, lawyers and architects to actors, writers, athletes, singers and those who have sought to improve the lives of others in their community.
The women from India include:
• Bilkis Bano: At 82, Bilkis was part of a group of women who peacefully protested against a controversial citizenship law. She became the face of a long-running protest at the capital's Shaheen Bagh, the Muslim locality where the protests were held.
• Isaivani: is a distinctive gaana singer in India. Gaana music emerged from the working class neighbourhoods of North Chennai in Tamil Nadu. Isaivani has spent years singing and performing in the male-dominated space. To perform on the same stage as other popular male singers can be considered an achievement by itself. Isaivani has successfully broken an age-old tradition, which has led other young female gaana singers to come forward and express themselves.
• Manasi Joshi: is an Indian para-athlete and is the current para-badminton world champion. In June 2020, the Badminton World Federation ranked her world number two in the SL3 singles. Manasi is also an engineer and a change-maker. She aspires to drive a shift in how disability and para-sports are perceived in India.
• Ridhima Pandey: a climate activist who, at the age of nine, filed a petition against the government of India in response to its inaction to mitigate climate change. In 2019, along with 15 other child petitioners, Ridhima filed a lawsuit against five countries at the UN.
Some of the most recognisable names on the list include Bollywood actor from Pakistan Mahira Khan, US actor Jane Fonda, Finnish Prime Minister Sanna Marin, Malaysian actor Michelle Yeoh and Belarusian Politician Sviatlana Tsikhanouskaya.
The full BBC 100 Women List 2020 is available on: www.bbc.com/100women.
For the first time, this year’s List will see the 100th spot left blank to honour all the women who made an impact and a sacrifice in this extraordinary year and allow our audiences to fill it with someone meaningful to them.
BBC 100 Women Masterclasses
Also announced today is the schedule for the BBC 100 Women Masterclasses taking place on 30th November - a day of inspirational talks, mind-expanding workshops and ‘how to sessions’ streamed on the BBC website and BBC 100 Women Facebook pages from 13:00GMT to 17:30GMT. Guided by expert speakers including those featured on the 100 Women List, sessions will tackle topics such as money management, public speaking, sustainable living, mental health self-care, and practical tools and tips for our everyday lives.
The programme for the day includes:
BBC 100 Women in conversation: with Black Lives Matter founders Alicia Garza, Patrisse Cullors and Opal Tometi
Protests against racism have made headlines in 2020, but how does real cultural change actually come about? The three women behind BLM discuss how their initial posts on social media turned into a global phenomenon and what they envisage for the future.
Tips and tools for your everyday life, by BBC 100 Women
- Rewriting the script - Making kids’ bedtime stories more diverse… and less sexist
Equality starts at home, and most of the story books and fairy tales we tell our children are sexist and don’t represent the diverse world we live in. Get tips from storytellers and artists on how to choose wisely from the bookshops’ shelves and how to create your own non-sexist, more inclusive stories.
- Make yourself heard – How to find your voice and beat the ‘gender say gap’
Do you feel you need to speak up and find a voice that is true to you? Hear the experiences of women overcoming hostility on the work Zoom, learning to command a room, and cleverly putting down micro-aggressions. And not just at work – in their personal lives and the online world too.
- Money, money, money – How to make your cash work for you
How can women build up their financial resilience? Our financial experts will show ways to plan and make ends meet, set yourself saving goals, and make the most of what you earn. Ensure your financial independence with some neat tricks.
- Turn up the volume, girl! - How to create (and listen to) tunes that empower you
Africa’s music queen and three-time Grammy Award-winner Angélique Kidjo, Grammy-winning solo rapper Ana Tijoux, and fierce drummer and ‘electrofeminist’ Madame Gandhi will curate a list of “must-listen” anthems to play out loud and dance to. They’ll get the party started with Radio 1Xtra’s Jamz Supernova and share their advice on how to make it in a male-dominated industry.
Learn something new… fast!
A series of six-minute masterclasses from some of the women on this year’s list.
1. Get your mental health fix in 5 mins…for free – a lesson in better self-care
By Dr Etheldreda Nakimuli-Mpungu, psychiatrist and developer of a group therapy programme to tackle depression symptoms.
2. Five top tips to live a greener life
By landscape architect Kotchakorn Voraakhom, who works on projects that promote urban resilience to climate change, including Asia´s largest urban rooftop garden and a new green space in an unused elevated rail line that opened in Bangkok during the Covid-19 pandemic.
3. Want to help build a more inclusive world? Stop being a friend and become an ally
By Shani Dhanda, founder and leader of Diversability + Asian Disability Network, and award-winning disability specialist listed as one of the UK's most influential disabled people.
4. How to stay social and beat 'lockdown loneliness'
By Karen Dolva, CEO of the start-up No Isolation, who has made it her mission to help others, from young children to seniors, to cope with feelings of loneliness.
You can join in the conversation on the BBC 100 Women social channels: @bbc100women on Facebook, Instagram and Twitter and share your experiences using the hashtag #BBC100WMasterclass.
The announcement of the list kicks off BBC’s 100 Women 2020 - Shining a spotlight on women’s experiences around the world with a week of special interviews, inspirational masterclasses, documentaries, features and digital content across the BBC’s UK and international TV and radio services and online.
A 5-part digital drama series featuring Sania Mirza, to address the challenges of Tuberculosis and COVID-19
Ace Tennis Player Sania Mirza to support MTV Nishedh Alone Together as a cause ambassador
Sania will play herself in this series marking her foray on the web
After witnessing the ground-breaking performance of Phase 1 of the MTV Nishedh campaign that reached over 10 Mn + people across India, Viacom18 and MTV Staying Alive Foundation, supported by an educational grant from Johnson & Johnson Services, Inc., are all set to bring back a digital-only miniseries MTV Nishedh Alone Together.
The outbreak of the COVID-19 pandemic has caused new challenges for those suffering from Tuberculosis (TB) across India. Not only may TB patients and survivors face unique vulnerabilities to severe COVID-19 infection as a result of their respiratory challenges, but the pandemic has made it more challenging for them to access both medical care and social support.
To combat this, MTV Nishedh Alone Together will focus on raising awareness about TB in India among young people - who represent just under 40% of all new TB cases - while stressing the importance of seeking proper diagnosis and care, especially amidst the COVID-19 pandemic. The 5-episode mini-series will stream on YouTube, Instagram and Facebook handles of MTV India and MTV Nishedh, starting every Friday, from 27th November 2020 onwards.
A digital only spin-off of MTV Nishedh, which premiered in January this year, MTV Nishedh Alone Together will see renowned sports person Sania Mirza champion this important social cause and make her digital debut on the mini-series.
The tennis star will be seen playing herself on the show, talking about the challenges faced by people during the pandemic, including those who have TB. Sania joins the cast with returning actors, including Priya Chauhan, Syed Raza Ahmed, Himika Bose and Akshay Nalawade, who will also be seen in pivotal roles in the series.
Speaking about the campaign, Viacom18 Spokesperson said: “We believe that meaningful content, when delivered in an entertaining format to mass audiences, can go a long way in driving instrumental impact. Amidst the COVID-19 pandemic, health and wellbeing has taken forefront in our lives; however, we still choose to shy away from conversing about TB - the world’s leading infectious killer. A global modelling study has suggested that, with every month of the lockdown, TB is expected to claim an additional ~70,000 deaths in India during 2020-2025. Thus, the timing couldn’t be more appropriate to engage our audience through entertainment on social media to create awareness of TB in the times of COVID.”
The MTV Nishedh campaign started in 2019 as a holistic 360-degree mass-media led intervention focussed towards increasing awareness on taboo topics facing young people in India, including TB, with support from Johnson & Johnson Services Inc., as well as other issues like sexual and reproductive health, adolescent malnutrition, women’s empowerment and consent. The campaign included MTV Nishedh, a 13-part fiction TV series on MTV; a radio drama on Red FM; and a sustained social media outreach to encourage conversations around these taboos.
Georgia Arnold, Executive Director of the MTV Staying Alive Foundation stated, “MTV Nishedh saw positive results in sparking conversations around taboo topics including tuberculosis and the stigma around it. Through MTV Nishedh Alone Together, the aim is to continue this conversation and more importantly help those who may be suffering from symptoms of TB to ensure that they know where to go to get tested, and to continue accessing their meds during the pandemic. We want people to know that there is always help available for them and they should never give up on themselves, no matter how dark the times may seem.”
“COVID-19 has caused significant disruptions in care for patients with tuberculosis (TB) and drug-resistant tuberculosis (DR-TB) in India and around the world. We urgently need to step up our collective efforts to raise awareness about the disease and help ensure those impacted receive the care and social support they need during these challenging times," said Sarthak Ranade, Managing Director, Janssen India, Johnson & Johnson Private Limited. "Johnson & Johnson has long been a committed partner in India’s fight against TB -- and now is no different. Building on our work over the years with the Government of India, NGOs and other partners, we are proud to collaborate with the MTV Staying Alive Foundation on this important campaign, which we hope will help encourage and empower young people to advocate for a TB-free India."
Supporting MTV Nishedh Alone Together as a Cause Ambassador, Sania Mirza said, “In India, one person dies of TB, almost every minute. This alarming figure strongly reflects the negligence around the disease and was reason enough for me to associate with MTV Nishedh Alone Together. The current COVID-19 pandemic has seriously disrupted TB diagnosis and treatment services in India. Just under 40% of diagnosed TB cases occur in people under the age of 30, which means this disease impacts a significant chunk of India’s young population. As an action-oriented generation, it is thus imperative for them to take charge of smashing stereotypes and normalise conversations around TB in India. The show is a perfect platform to echo this and I hope my participation helps in influencing perceptions in these trying times.”
A completely shot-at home series, MTV Nishedh Alone Together captures the journey of a young couple, Vicky and Megha, based in Mumbai, who brave it through the professional challenges amidst the imposed lockdown, coupled with the concerns around Vicky’s TB treatment continuation in the COVID-19 scenario. Faced with this adversity, will Megha and Vicky be able to stick together? Will Vicky receive the care and social support he needs during COVID-19? MTV Nishedh Alone Together has the answers to these questions and much more.
With over 2.7 million cases annually, India is home to the highest number of TB (Tuberculosis) patients in the world, out of which at least half a million cases go undiagnosed. The purpose of this initiative is to help raise awareness about the disease and reduce the stigma that is too often associated with it. Viacom18 as a network identifies itself as a ‘Network with a Humane Purpose’ and with MTV Nishedh as a holistic campaign has been able to prove the undaunting soft power of the entertainment industry.
Ab Koi Nishedh Nahi, it’s time to #KhulKeBol on TB and more. So, stay tuned to the YouTube, Facebook and Instagram handles of MTV India and the YouTube channel of MTV Staying Alive Foundation, every Thursday starting 27th November and be a part of this change.
Johnnie Walker, from the house of Diageo, has partnered with Taproot Dentsu, the creative agency from dentsu international, to launch the #WalkInWithJohnnie campaign. The campaign aims to support bar continuity and help inspire consumers to responsibly return to their favourite bars.
Conceptualised and executed by Taproot Dentsu, the agency that was mandated with the brand’s ‘Welcome Back to the Bars’ campaign in September this year, the #WalkInWithJohnnie campaign is initiated through a digital film and will be further amplified via an on-trade activity. In line with the brand’s ethos of ‘Keep Walking’, the film showcases people walking into their favourite bars with empty glass bottles, leaving behind the memories of the months gone by and stride towards renewed and newer experiences.
This campaign comes into play with Diageo’s existing responsible commitment of ‘Raising the Bar’. Diageo has already established its support to the F&B industry in India with safety and hygiene equipment with an aim to build consumer confidence and stand in solidarity with the country’s bars and pubs.
The second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at these bars. Recognised glass artists such as Tyrell Valladares, Romicon Revola, Reshmi Dey and others, will mold these empty bottles into beautiful art installations across select bars, designed to inspire all and forge them ahead during tough times and leave behind their mark in history. The consumers will also receive a striding man memento for contributing their empty bottle towards the installation.
Commenting on the campaign, Pallavi Chakravarti, ECD, Taproot Dentsu said, “There are many things that came to a grating halt this year. Among them was the ability to connect with friends and like-minded individuals over a drink at one’s favourite bar. With things gradually opening again, Johnnie Walker wanted to play its part in bringing bar culture back to life, responsibly. The launch of #WalkInWithJohnnie is a call to action that is completely in step with the philosophy of the brand. No pause is permanent, no interruption is final. There are new memories to be made, new experiences to be enjoyed and a new tomorrow to be explored. The digital campaign culminates in an on-ground activation that we hope will resonate with people and make each patron’s return to their favourite bar an unforgettable one.”
“Johnnie Walker has been at the heart of bar culture in India and we wanted to play a role in helping bring the vibrancy back to this channel as it opened up post the pandemic. We acknowledge the effort being put in to making our beloved bars safe for consumers to get back to. Through this initiative, we aim to inspire consumers and make their experience at their favourite bars memorable. The campaign is off to a great start and we look forward to more and more participation in the coming weeks,” added Abhishek Shahabadi, VP and Portfolio Head, Premium & Luxury Brands, Diageo India.
For the record, the digital film is currently running on Johnnie Walker India’s Instagram & Facebook channels.
Agency: Taproot Dentsu, Mumbai
Co-founder, Taproot Dentsu and Creative Chairman India, dentsu: Agnello Dias
Head of Creative: Pallavi Chakravarti
Head of Planning and Strategy: Shashank Lanjekar
Creative Team: Anant Rajan
Account Management: Ambalika Sen & Aarya Sha
Director – Misha Ghose
Production House – Chalk&Cheese Films
Producer: Zico Maitra
Cricket Ireland has today announced ITW Consulting Pvt Ltd, a Global consulting and management agency with expertise in international cricket rights and sports media, as Ground Rights Holder for international home matches until 2022.
The agreement covers five home series that are expected to be played from 2021 to 2022, and will see ITW responsible for negotiating sponsor deals covering in-ground signage, 3D mats and boundary ropes. Brands will be able to leverage the exposure created through the global broadcast of men’s internationals, with an estimated reach in the hundreds of millions of viewers.
In July 2020, ITW was announced as the new Ireland Men’s shirt sponsorship rights holder and Official Sponsorship Consultancy Partner, and have previously held the ground rights in Ireland in 2018 for the men’s Test match against Pakistan and the T20I series against India.
Bhairav Shanth, Co-founder, ITW Consulting Pvt. Ltd., said:
“ITW has been at the forefront of a lot of opportunities in cricket and this is one of our most exciting because we believe in the potential that the sport has globally. It is rich with possibilities not just in the major cricket playing countries but beyond them too. We are delighted with Cricket Ireland’s paradigm-shifting progress both on and off the field and their well thought out vision for the future is something we are thrilled to be a part of. Through this association, we are committed to enabling Cricket Ireland realize that vision and grow further as a brand.”
Dennis Cousins, Commercial Director for Cricket Ireland, said:
“It is a demonstration of confidence in the strength and growth of Irish cricket to see this deal agreed during what is still an uncertain time for live sport around the world. Bhairav and the team at ITW have proven to be engaged and supportive partners, helping to drive commercial activity that is necessary to see Cricket Ireland and the sport in general to move forward through these difficult times.”
“Saying that, the strength and attractiveness of Irish cricket shouldn’t be under-estimated – approximately 429 million viewers tuned in to watch our men’s home internationals in 2019 alone, and with World Cup runners-up New Zealand and South Africa amongst sides visiting our shores in the next two years, this is an exciting time for cricket in Ireland.”
“We look forward to working closely with ITW over this time and seeing some high-level international cricket return to Ireland in coming seasons.”