MediAvataar's News Desk
Platform to enable production houses and content creators to track revenue, royalty payments, manage rights and address content piracy by leveraging IBM blockchain
Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch of a new digital platform, branded as ‘Blockchain based Contracts and Rights Management System’ (bCRMS) for the global media and entertainment industry. The platform is designed to enable production houses and content creators to track revenue, royalty payments, manage rights and address content piracy by leveraging IBM blockchain.
Tech Mahindra’s new bCRMS platform is built on open source Hyperledger Fabric protocol and utilizes techniques like content hashing and forensic watermarking to track and trace content. The technology is industry agnostic and thereby it could also be used across other industries like trade, finance and healthcare that have a requirement for intellectual property and secured digital content. Built on IBM Blockchain, the platform will restrict unauthorized access and redistribution of digital content, mitigate content piracy and manage royalty payments. The platform is designed to be scalable and empowers artists, fulfilment partners and distributors with a clear, automated system for accessing and managing payments.
Rajesh Dhuddu, Blockchain and Cybersecurity Practice Leader, Tech Mahindra, said, “Fragmentation in the media and entertainment (M&E) landscape has had a profound impact on media consumption. Both media production houses and OTT (Over the top) players are creating intriguing content to improve customer stickiness and gain market share. This has led to an exponential increase in fraud with revenue lost due to online piracy estimated to approximately $ 50 billion by 2022*. As part of our TechMNxt charter, bCRMS is developed to usher in the next generation of digital rights management systems for the media and entertainment industry that orchestrate the entire media content life cycle workflows across pre-production, post-production and distribution phases to enhance revenues, preempt contracts or rights infringement and focus on redefining end customer’s content consumption experience”
bCRMS is designed to provide accurate, near real-time information and insights into the authenticity of content and detect any unauthorized use and distribution. Tech Mahindra is deploying bCRMS on IBM Blockchain for linear broadcast and Over-The-Top (OTT) service providers. Also, Tech Mahindra is part of the IBM public cloud ecosystem to help clients transform their operations and accelerate their hybrid cloud strategies and use blockchain technology to help foster trust and transparency across industries.
“Digital rights management is a pressing problem impacting artists, content creators and advertisers worldwide, potentially costing the industry billions every year. Tech Mahindra’s innovation using IBM Blockchain helps address this challenge with a new approach that offers the digital media market the ability to track the quality and authenticity of content as well as track downloads and usage of content in a clear and flexible manner,” said Alistair Rennie, General Manager, IBM Blockchain. “Tech Mahindra is an important addition to IBM’s growing cloud and blockchain ecosystem.”
Gaana Unveils #MadeInIndia Social Videos Platform ‘HotShots’ For Indians To Unleash Creativity
● Launches with content top singers like Neha Kakkar, Darshan Raval, Tony Kakkar and and influencers like Riyaz Ali, Avneet Kaur, Jannat Zubair Rehmani, Awez Darbar & Nagma Mirajkar Sharma among others
Short videos are the new buzzword on social media, with both content creators and consumption skyrocketing. To cater to the ever-growing appetite of Indians for entertaining short-video, the country’s largest music streaming platform, Gaana has launched HotShots - a platform that allows Indian content enthusiasts an intuitive, seamless and snappy tools to create & share short viral videos and stories with more than 150 million strong audience base.
Gaana HotShots offers emerging and established Influencers an opportunity to migrate to a robust Indian platform and build their own success stories. With the best-in-class product experience and a host of ‘HotShot Challenges’ in the performing arts like music, comedy & dance by HotShot influencers, celebs and international artists, the app would offer both the scale and the infrastructure to reach a massive audience who thrive on digital entertainment.
At launch, Gaana HotShots will offer content from influencers like @riyaz.14, @jannatzubair29, @avneetkaur_13, @awez_darbar, @nagmamirajkar and singers like @nehakakkar, @tonykakkar, @darshanravaldz, @ijassmanak, @sunanda_ss, @mankirtaulakh, @karanaujla_official, @maninderbuttar, @parmishverma among others.
At launch, Gaana HotShots will offer content from influencers like Riyaz Ali, Avneet Kaur, Jannat Zubair Rehmani, Awez Darbar & Nagma Mirajkar and singers like Neha Kakkar, Darshan Raval, Tony Kakkar, Jass Manak, Parmish Verma, Maninder Bhuttar, Sunanda Sharma, Mankirt Aulakh, Karan Aujla, Kulwinder Billa, Gurlez Akhtar, Satbir Aujla, R Nait, Sukhe Muzical, Nikk and Guri among others.
“At Gaana, we have always emphasized on placing the power of digital content creation into the hands of emerging talent. We had launched Gaana Vertical Video platform last year to allow our celebrities/singers to connect with our audience through Short Videos. Today we are building upon that expertise by unveiling the ultimate short video creation and consumption platform ‘Gaana Hotshots’. Our home-grown entertainment super app is ready to serve as the country’s go-to destination for entertainment across music, podcasts, short viral videos and buzz, offering aspiring Indians the power to become influencers in their own right with Gaana’s world-class live streaming & short video capabilities,” Prashan Agarwal - CEO, Gaana said.
Independent artists in India now have access to best-in-class global digital distribution
TuneCore, the leading digital music distribution service provider for independent artists belonging to parent company Believe, is excited to announce its continued international expansion with the launch of TuneCore in India.
Tunecore.in allows India-based artists to collect revenue from streaming services, digital download stores, all in their local currency. In addition, Tunecore.in will feature local content that caters to the Indian independent artist community including guides written by local music industry veterans Achille Forler and Mae Thomas which provide practical steps, education and advice for Indian independent artists.
With the new expansion, TuneCore India artists can distribute their music to TuneCore's extensive network of digital stores across the globe, including Spotify, iTunes/Apple Music, YouTube Music, Amazon Music, Deezer, as well as local India store, JioSaavn, with Gaana, Hungama, and Wynk coming soon. TuneCore is partnered with over 150 digital stores and streaming services across 100+ countries worldwide providing independent artists with the opportunity to sell and share their music in important and growing global markets, such as India, Asia, South America, Africa, and Russia, as well as the United States and Europe. TuneCore pays out well over $1 million each day and since the company's inception in 2006, TuneCore artists have earned more than $1.8 billion collectively while retaining 100 percent of their sales revenue and rights for a low annual flat fee.
"We have been using TuneCore for our songs since the release of our self-titled album Maati Baani in 2016”, says Independent artist Kartik Shah of Folk & World music Band Maati Baani. “What we love about this platform is the simplicity to upload our songs and the transparency it offers while monitoring our revenue. It has helped us immensely in reaching our fanbase in India and across the world. TuneCore is a boon for musicians who are looking to get their music out in the world while staying independent.”
Indian customers will also have access to TuneCore's robust portfolio of artist services, including YouTube Sound Recording Revenue collection service, Facebook/Instagram Music, and TuneCore Fan Reviews, as well as TuneCore's world-class customer support. Additionally, Indian artists will have on-the-ground support and industry knowledge from music industry veteran Heena Kriplani who will serve as the TuneCore Country Manager for India. “TuneCore and Believe’s artist centric approach aligns seamlessly with my own. India has always had a unique music landscape and I’m glad we’re able to service local, independent artists with tools created specifically for keeping their global reach and local needs in mind,” says Heena Kriplani, Country Manager of TuneCore India. “TuneCore.in aims to be part of the solution and, with our store and streaming partners, we will help democratize the music ecosystem in India while enabling every artist to be heard across borders, without giving up their rights or revenue.”
"With our expanding international customer base coupled with the constantly evolving music industry, our goal is to continue to support all artists, at all stages of their career, at the local level by giving them the resources and tools they need to be successful," says Denis Ladegaillerie, CEO of Believe. "Our global expansion into India not only allows us to further our mission of supporting our artists at the local level, in the best way possible. TuneCore uniquely pays 100 percent of 100 percent of what is collected from the digital services, which has made the company the leader in helping artists get what they deserve."
BBC Studios, a global content company with British creativity at its heart, has announced the re-launch of its popular children’s channel, CBeebies, in India.
The channel is available across leading multi-system operators in the country including Tata Sky (DTH & Mobile) Sun DTH, IMCL, Fastway, and Kal Cables, amongst many others – currently reaching 33million+ homes. More platforms will be launching the channel in the coming weeks, making the service available in as many homes as possible.
CBeebies is a dedicated pre-school channel that brings 100% ad-free content to India. A multi-genre channel, CBeebies is aimed at children aged six years and under. It offers a distinctive range of programming, from Animation to Live-Action, designed to encourage learning through play in a consistently safe environment. CBeebies is dedicated to delighting and surprising its pre-school audience and remains the UK's most watched and most loved channel for the under-sixes. Internationally, there are CBeebies channels available across Asia, Australia, Africa, Poland, the Middle East and Turkey, and Latin America.
The programme schedule in India consists of entertaining, trusted and interactive series, and offers a mix of new and landmark, high-quality, UK-produced programmes to educate and entertain the BBC's youngest audiences. Acclaimed series such as Hey Duggee, Go Jetters, Sarah and Duck, Thomas & Friends and Teletubbies encourage children to learn about the world and enjoy their surroundings. With its bright colours, friendly and familiar characters and interactive content, CBeebies is a dependable environment for children.
Ryan Shiotani (SVP and GM, South and South East Asia, BBC Studios,) says: “CBeebies is trusted by parents internationally and we are thrilled to bring this dedicated pre-school channel back to India. We are passionate about nourishing little minds and having a positive impact on their intellectual, social and emotional development. We are proud of the diverse and inclusive nature of CBeebies content, and our young audience love being able to see themselves reflected in our content, and engage with their favourite award-winning characters.”
BBC Global News in India will be marketing and distributing the CBeebies channel, utilising their well established presence, expertise and network of affiliates in the market.
Rahul Sood (Managing Director, India, BBC Global News,) says “ We are extremely pleased to have relaunched CBeebies in India, especially at a time when there has been a massive increase in viewership in the genre and in overall screen time by kids. We’re sure that CBeebies will provide kids and their parents a safe environment that offers a unique combination of learning with entertainment. At BBC audiences are always at the heart of everything we do and we are committed to bring quality content to our viewers no matter what the challenges are.
CBeebies provides the very youngest audience with the very best content, with learning at its core - it is fun, trusted and truly distinctive.
New episodes of best loved shows like Kehne Ko Humsafar, Guddan Tumse Na Ho Payega and more
The largest OTT platform for Indian content, ZEE5 Global, is back with new episodes of its best loved shows across channels, in addition to a long line-up of on-demand fiction and non-fiction shows, new originals and special curations this month.
In what will surely be welcome news for its viewers around the globe, the streaming platform will be streaming fresh episodes of its most popular TV shows like the Ronit Roy starrer Kehne Ko Humsafar – with 8 new episodes streaming on the platform between 1st July – 15th July. The OTT giant will also release latest episodes of other popular shows such as Kumkum Bhagya, Kundali Bhagya, and Guddan Tumse Na Ho Payega. These episodes will feature fresh content as a progression to the existing story and would be the engaging prelude before the upcoming post-shoot resumption story.
In addition, here is a sneak-peak into everything else the platform has announced for this month.
Omerta releasing 25th July is an Indian biographical crime drama film that stars Rajkumar Rao in the role of Ahmed Omar Saeed Sheikh, British terrorist of Pakistani descent. Marking his debut as a writer, Mukul Dev suggested the story to the director, Hansal Mehta. This groundbreaking drama explores the story of the 1994 kidnappings of Westerners in India which led to Omar’s arrest.
Hitting the OTT screens soon, Kaalchakra is a gripping Hindi theatre play starring Chandana Sharma, Gulki Joshi, Aanand Goradia, Ashok Sharma Pravin Dabas, Sandeep Dhabale, Om Katare and Paromita Chatterjee. The drama revolves around the anguish of an old couple after their children refuse to be burdened with the responsibility of looking after their parents.
The hair-raising thriller ZEE5 Original, Mafia is all set to hit the screens on 10th July. The mystery thriller series stars Isha M Saha, Tanmay Dhanania, Namita Das and Anandita Bose. The story is about six college friends who reunite after 5 years for a bachelorette party in the jungles of Madhupur, where their horrifying past comes back to haunt them. The show is available in Hindi and Bangla.
Virgin Bhanupriya is another Direct to Digital Launch that is set to release on 16th July. A ZEE5 Exclusive film starring Urvashi Rautela, Gautam Gulati, Archana Puran Singh, and Delnaaz Irani, the story revolves around a conservative girl's attempts to lose her virginity and what happens when a fortune-teller predicts that she will remain a virgin all her life.
Unlock: Another recent addition to the platform is ‘Unlock’, which debuted on 27th June. Directed by Debatma Mandal, ‘Unlock’ features popular Indian television faces Hina Khan, Kushal Tandon and former Miss India World 2015, Aditi Arya. Unlock is a story about a haunted app that grants one’s darkest wishes but with consequences. The plot revolves around the protagonist Suhani, who finds herself in possession of a deviant mobile app while trying her best to not lose the man of her dreams, Amar, to her roommate Riddhi.
Adding to its vast content library, the OTT giant is now streaming some of the finest Tamil and Telugu movies featuring addictive storylines, widely popular murder mysteries and love stories. This awe-inspiring Telugu collection includes Mekasuri, a ZEE5 Original which will be releasing soon and the horror comedy, Balloon, primed to release on July 7th, among others. The arresting Tamil collection also includes the horror drama, Lock up and Cocktail, the gripping mystery drama is set to release on July 10th.
The latest Bangla offering starring Ushashi Roy, Kadambini is set to release on July 6th and the all-new show on ZEE Keralam, Karthika Deepam will hit the screens on July 13th. ZEE5 Global has also bagged rights for a set of blockbuster Hindi films including the Tiger Shroff starrer Baaghi.