MediAvataar's News Desk
Plans to Ramp-Up Product Development Presence in India to Augment Discovery’s Global Direct-to-Consumer Product Portfolio
Discovery Inc, the global leader in real life entertainment, today announced it has acquired the assets of AdSparx, the ad-tech start-up offering a cloud-based technology platform that provides server side in-stream dynamic ad insertion (DAI) across live and on-demand streaming. As a part of acquisition of assets of AdSparx, Discovery shall also onboard employees of Novix Media Technologies based out of Pune, India. Novix Media Technologies work with AdSparx on their DAI platform and have a strong team of engineers that includes Software Engineers, QA, DevOps and Support engineers.
The acquisition brings expertise and key capabilities in video platform engineering and will allow for the delivery of personalized and contextual ads for a seamless consumer experience on its expanding base of direct-to-consumer offerings globally.
“This acquisition is part of a larger strategy to develop a robust portfolio of digital products, as we continue to scale-up our DTC proposition with locally relevant video experiences in key international markets,” said, Avi Saxena, CTO, Global Digital, Discovery. “We are also delighted to expand our footprint in India with a strong technology organization and view the country as an emerging key development hub in the future for our global D2C portfolio.”
Discovery also plans to utilize AdSparx’s DAI solution to deliver personalized virtual linear channels that are tailored to the needs of every viewer’s interest and background for an engaging and entertaining experience.
Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has announced the appointment of Manjit Sachdev as Head - Content for its leading Video on Demand brands Voot & Voot Select.
Manjit, in her new role, will lead the content team at Voot and will be responsible for driving the future original content strategy across the Advertising and Subscription businesses of Voot & Voot Select. Manjit Sachdev comes with over 18 years of experience in the Media and Entertainment Industry. Prior to joining Viacom18 she has been successfully driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment. At AltBlaji she was responsible for leading the content pipeline for the platform across different genres. She will be aligned to Gourav Rakshit – COO, Viacom18 Digital Venture and work towards building further scale to the platform's diverse content portfolio.
Speaking about Manjit’s appointment Gourav Rakshit, COO at Viacom18 Digital Ventures, said “Voot has successfully developed a unique approach to storytelling which has helped create a differentiated perception in the minds of our audiences. I am happy to welcome Manjit to the team to reinforce and further burnish this strategy and build on our current success with Voot & Voot Select. I am confident that her experience and understanding of the nuances of storytelling, will further elevate the content experience on our platforms."
Viacom18 has over the last few years built a formidable digital ecosystem that has gone on to emerge as one of the key thought leaders in the category. Manjits appointment as head content on Voot will add further depth to our future content strategy.
Fever has been powering the sports revolution in the country with tie-ups and partnerships with multiple teams and franchisees across various sports genres. Continuing its strong association over the years with cricket, the Network is the official radio partner for Mumbai Indians (MI), Delhi Capitals (DC), Kolkata Knight Riders (KKR), Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK) this cricket season. The radio station has been associated with Mumbai, Delhi, Bengaluru, Chennai and Kolkata teams since 2008.
Fever Network’s ‘Desert Storm’ campaign aims to ensure that the cricket Fever touches new high with its innovations across various platforms. The campaign, integrating the Radio, Digital and Print platforms, offers multiple partnership avenues to enable brands and businesses drive highest impact and engagement.
Talking about the association, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, “With the cricketing season commencing and the festive season fast approaching, the entire nation seems to have found a reason to be happy amidst the COVID-induced anxiety. We at Fever Network are very happy to announce the launch of our T20 campaign this season – ‘Desert Storm’! As the proud official radio partners of Delhi Capitals, Mumbai Indians, Kolkata Knight Riders, Chennai Super Kings and Royal Challengers Bangalore, we have a plethora of interesting content lined up to keep all the cricket crazy fans entertained for the next few months!”
Amidst the cricket frenzy, the Network is also geared up to go live with their Festive campaign ‘Dil-Se Festive!’ The campaign has multiple exciting initiatives lined up for the upcoming festivals -Navratri, Durga Puja, Dusshera, Diwali, Christmas etc. The core thought around the campaign is to urge the listeners to find joy in every moment, revel in the festivities and amp up their celebrations with Fever FM, Radio One and Radio Nasha. The campaign will soon be live across Fever Network on-air stations and digital platforms.
Fever Network is the fastest growing radio network in the country. The network enjoys dominant leadership across the markets it operates in, and is the destination station for youth, with focus on innovation and listener’s delight.
* Source RAM 2020, IRS 2020
Wunderman Thompson South Asia partners Glucon-D ImmunoVolt to create an engaging series
In today’s times, immunity boosters have become a part of the consumer lexicon. Recognizing that need and understanding that there are very few products that cater to children, Zydus Wellness has launched the new Glucon-D ImmunoVolt, a tasty energy bite that boosts immunity.
The campaign conceptualised by Wunderman Thompson South Asia, revolves around simple everyday scenarios of people doing different things to boost their immunity and how the protagonist does the same; albeit in a fun manner.
The team has developed a series of three TVCs, which highlights the protagonist’s take of ‘Main Bhi’ (me too) while consuming and recommending the product.
Mr. Tarun Arora, Chief Executive Office, Zydus Wellness Ltd. said, “In the current COVID-19 scenario, there is heightened need for immunity boosting products. Since these products are not tasty, mothers really struggle to make their kids eat these products. Understanding this consumer need, we developed Immunity boosting tasty energy bite, which kids will love because of its flavours. Glucon-D ImmunoVolt is loaded with Immunity Booster like Vitamin C, Vitamin D & Zinc so that now mothers do not have to worry about their kid’s health. Our new “Main Bhi” campaign brings alive this message in humorous way.”
Mr. Kishore Tadepalli, Managing Partner, Mumbai Operations for Wunderman Thompson, said, “In a pandemic situation, people are looking for ways of driving immunity among children. But the task was to make it fun and interesting enough for the kids to want it. This campaign endeavours to do that by keeping simple and using a dash of humour to land the product story of Vitamin C, Vitamin D and zinc, while driving the point that it is tasty.”
Account Management Team:
Managing Partner: Kishore Tadepalli
Senior Vice-President & EBD: Samarth Shrivastava
Vice-President: Giridhar Bhat
Account Director: Neha Singh
Account Executive: Balaji Achhra
Regional Creative Director: Tista Sen
Executive Creative Director: Hanoz Mogrelia
Creative Group Head: Sanjoy Biswas
Sr. Social Media Manager: Zuleika Pereira
Agency Producer: Asmit Chachad
To enable effective monetization for digital publishers
Internet’s turnkey publishing and monetization platform for publishers, has partnered with Google as a Google Ad Manager partner. M360 will now be able to monetize publisher inventory using the Google Ad Manager platform. Times and Google have a long standing partnership on Google Ad Manager.
Made in India, M360 is a complete hosting and monetization platform that has quickly scaled up and now serves 25 Million MAUs outside of the Times Internet group. Apart from Google Ad Manager, M360 also leverages Times Internet’s homegrown premium ad-network, Colombia Audience Network, to provide leading advertisers and agencies to achieve performance for their marketing objectives at scale across a wide variety of ad formats and audience segments.
Speaking on what this partnership means for M360 and Google, Puneet Gupt, COO - Times Internet said, “M360 aims to bring technological advancements in digital publishing to the smallest of the publishers allowing them to focus on bringing great content to their readers. We are happy to join hands with Google to provide enhanced monetization capabilities to global publishers on the M360 platform”
“We’ve been working very closely with the Google team since the inception of M360 platform 8 months ago and this partnership is a testament of the strong synergy in building a comprehensive publishing platform for publishers who are looking to scale their revenues and engage their users. Our product has become a de facto platform for publishers looking to create, monetize and engage their readership through a seamless ad and content experiences across all platforms” said Arjun Satya, Co-founder - M360.
“Times and Google have a long standing partnership across multiple areas. We are excited to expand the scope of this partnership to support the broader publisher community and enable a vibrant content ecosystem in India” said Jaivir Nagi, Director - Google India.
M360’s hosting and CMS helps media organizations create a fast loading, non-intrusive ad and content portal which leads to higher CPMs for the same ad inventory. M360 runs over a state-of-the-art personalization engine, giving publishers an edge to engage and retain their audiences. This personalization engine leverages billions of combinations across 60k user attributes to recommend the best possible content and ads, all in real-time. M360 has also launched an integrated push notifications and newsletter management service for publishers to engage with their users effectively. Publishers shifting from their current hosting to M360 platform have seen anywhere from 30% to 160% lift their Page CPM within a few weeks of migrating from traditional hosting solutions.