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- Dec 13, 2018
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MediAvataar's News Desk

MediAvataar's News Desk

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Sunday, 13 January 2019 00:00

CES 2019: Baby tech

The fourth edition of the BabyTech Summit at CES makes parenthood cool, calm and connected.

Modern parents are helping grow the baby tech category and this year’s edition of CES displays the burgeoning demand. From maternity belly bands to silent breast pumps, this segment is becoming increasingly sophisticated, meticulously crafted and slickly designed, shedding the clinical and bulky looks from yesteryear.

Health tech startup, Owlet Baby Care debuted the Owlet Band to “give parents a glimpse inside the womb all in the comfort of their own home.” The band wraps the mother’s stomach in a soft, thin fabric that houses sensors to track the fetal heart rate, kick count and give real-time insight from the second and third trimester. “This product could be a game-changer in determining the wellness of a fetus,” says Jeff Humpherys, Owlet’s chief data scientist in a statement. The Owlet Band will be available for consumer purchase later in 2019.

The demand for smart connected baby monitors are on the rise, according to research company Technavio. With the market expected to see $119 million incremental growth between 2019 and 2023, it’s no wonder the competition for better, more accurate baby monitors that visually blend in with the interior furnishings are drawing attention at CES this year. One of the Best of Baby Tech Award Winners this year includes the Miku baby monitor, which uses AI SensorFusion technology to track the baby’s breathing, sleep and movement even in total darkness. Parents can get a little more peace of mind and perhaps a few more minutes of shut-eye knowing Miku is keeping a close watch on their baby.

Smart breast pumps made a lot of noise at CES a couple of years ago and this year we see more contenders and product refinement. Technology company Elvie launched “the world’s first silent wearable breast pump” in September and has won the Best of Baby Tech award at CES this year. The compact Elvie Pump fits inside a nursing bra allowing mothers to express milk inconspicuously while on the go. Willow, another smart breast pump that made headlines when it launched in 2017, continues to make upgrades and released Willow 2.0 at CES. “The next generation of Willow gets moms pumping faster, which means moms can get back to living their fullest lives faster,” said Naomi Kelman, CEO of Willow in a release. Both the Elvie Pump and Willow 2.0 are priced at $499 and currently taking pre-orders.

The global baby care market proves to be fruitful, it was valued at $87.14 billion in 2017 and expected to reach $108.04 billion by 2024, according to a study by Zion Market Research. This year’s BabyTech Summit lends its smart tech to connected parents willing to shell out for a more nimble, stress-free and seamless parenthood.



Times Network, India’s leading television broadcasting network announced the appointment of Amitabh Biswas as Head of Marketing, English Entertainment cluster.

In his role, Amitabh will lead the brand and media strategy for the Network’s English Entertainment channels (Movies Now, Romedy Now, MNX and MN+) across platforms. Based in Mumbai, Amitabh will report to Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network.

Commenting on the appointment, Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network said, “I’m delighted to welcome Amitabh to the Times Network team. A versatile marketing professional with a proven track record in brand building along with a strong understanding of the business, Amitabh will be an asset to our brands. I am confident that he will add tremendous value to our ambitious growth strategy in the English Entertainment segment.”

Speaking on his new role, Amitabh Biswas said, “It’s great to be back at the organization where I’ve grown through critical stages of my career. With continuous break-throughs in the media platforms, evolution of the connected consumer and tectonic shifts in their content appetite, I look forward to this opportunity to enter the next era with these leading entertainment brands.”

With over 15 years of brand management experience across broadcasting, advertising, telecom and management consulting, Amitabh joins Times Network after his entrepreneurial venture. In his previous roles, Amitabh has worked with Times Network’s news channels, Reliance Infocom, Star News, Bloomberg UTV, Star Majha, Star Ananda, where he focused on brand inventions, market research, strategic planning and operations.

Network18 will be launching its very first weekly newspaper – Firstpost. Expected to see the launch on Republic Day - 26th January, 2019, the newspaper will mark the media conglomerate’s foray in the newspaper domain.

The Network appointed Praveen Swami as the Group Consulting Editor a few months ago. Along with BV Rao, the Editor of Firstpost, he will lead the editorial team of Firstpost newspaper. Rahul Kansal, Network18’s brand advisor will also be seen in the role of Business Head of the newspaper. A veteran of media marketing, Rahul was earlier the Executive President of Bennett Coleman, serving as the business head of The Times of India. Praveen Swami has earlier held key editorial positions at The Indian Express, The Hindu, and The Daily Telegraph, London. B.V. Rao comes with an extensive experience of 33 years where he has led newsrooms across various brands, formats and platforms.

A roster of some of the biggest Indian and international columnists will write for the paper; anchored by a talented team of journalists, cherry-picked from India’s leading newsrooms.

EFFIE Awards India 2019 celebrates pioneering brand stories

The Advertising Club (TAC) India hosted the latest edition of the coveted “EFFIE AWARDS INDIA 2019” presented by COLORS at Taj Lands’ End, Mumbai. The awards that prides itself as being the gold standard in advertising and marketing fraternity saw brand innovators and thought leaders being recognized for their pioneering brand and media strategies.

Hindustan Unilever Limited was adjudged as the EFFIE Client of the Year, while McCann Worldgroup India was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by the Ogilvy India Group for the Fevikwik Campaign – “Getting the fixer at home to fix more”.

Speaking about winning at the coveted EFFIEs, Mr. Vikram Sakhuja, President of The Advertising Club and Chairperson, EFFIEs said “EFFIES continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an EFFIE is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the EFFIEs is to reward and recognize brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”

Elaborating on the entries Mr. Mitrajit Bhattacharya, Co – Chairperson, EFF c IEs said, “The EFFIEs 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bangalore, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”

EFFIE Awards India 2019 continues to epitomize the pinnacle in advertising effectiveness by recognizing and rewarding thought leadership showcased by brands and advertisers.

iProspect releases 2019 Future Focus: Searching for Trust

Leading global business performance agency, iProspect, released their fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.

iProspect interviewed more than 300 global marketers and leaders across a broad spectrum of brands, including FTSE 100 and Fortune 500 companies, and used the real-time responses to outline key insights and priorities necessary for businesses to thrive in our fast moving, high expectation digital economy. The report also includes exclusive interviews with global leaders from businesses such as The New York Times Company, IBM, Microsoft, Hilton, The Economist, Rachel Zoe, Inc., and AccorHotels.

Feedback shows that trust is at the forefront globally with 88% of marketers making trust in their brand a priority in 2019. Marketers see gaining consumer trust as vital to business growth with 76% stating that trust is important to keep consumers buying their brand. Digital will play a clear role in this with 34% stating that Voice Search is their priority emerging marketing channel in 2019, and a further 60% believing that the rise of AI will increase consumer trust as it allows for more relevant and personal experiences.

"As businesses continue to transform in the digital economy, successful brands will be differentiated through their ability to establish unique relationships with their most valuable customers, ensuring time is well spent and value is equitably exchanged,” said Ruth Stubbs, Global President, iProspect." As technology further blurs the line between information and value exchange, consumer trust is paramount.”

Rubeena Singh, CEO, iProspect India added, “In our latest edition of iProspect’s Future Focus, we examine how commerce is influenced by consumer experience and the ramification of personalisation. In our view, brands that focus on credibility, relevance, and reliability will be successful in establishing trust with consumers. Trust, we believe, is the foundation for successful brands in the Digital economy.”

Building on iProspect's 2018 research looking at the metamorphic rise of Machine Learning and Artificial Intelligence, the 2019 Future Focus whitepaper focuses on the search for trust, including:

Credibility in The Age of Doubt: The role of purpose in the digital economy and how immediate benefits for brands will be bestowed to those who can use digital to build and reinforce their credibility in the eyes of consumers.

Relevance in the Age of Noise: The rise of shrinking consumer attention and an increasingly fragmented consumer landscape. Successful brands will be those who focus on relevant experiences, outplay the influx of digital content, and understand cognitive bias to improve consumer experience.

Reliability in the Age of Convenience: The rise of convenience as it intersects with the more traditional power of brand and highlights the subtle balance between building brands and designing highly convenient solutions.

In this latest publication, iProspect share their perspective on how brands can make changes across all elements of their business to harness consumer trust and be poised for success in 2019.

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