MediAvataar's News Desk
Mile Sur icons Piyush Pandey and Louiz Banks reunite to lead the project
India, the second most populous country in the world, is staring at a severe water crisis as it nears ‘Day Zero’ conditions when the taps run dry. Time is running out and there is an urgent need to act now. While the government and social organisations are focusing on various water projects, the issue has reached a point that it needs the support of its citizens to snowball this cause into a national movement.
PaaniKaTeeka, a project created by IdeaHive Media Pvt Ltd, a social enterprise currently focussing on Water, Education and Job Creation has partnered with the legends of Advertising and Music - Piyush Pandey and Louiz Banks - for a music based project to make the voice of water reach every corner of the nation. The duo, who will be reuniting after the iconic ‘Mile Sur’ anthem, have garnered the support of music industry leaders like Zakir Hussain, Shankar Mahadevan, Shreya Ghoshal, Shaan, Vishal Dadlani, Harshdeep Kaur, Neha Bhasin, Pankaj Udhas, Salim Merchant, Sivamani, Mame Khan, Rakesh Chaurasia, among others to join hands with the campaign for water consciousness.
“Music has the capacity to bridge cultures and create a momentum unlike any other art form. If you look back in time, artists have always risen to the times and needs of the nation. And when it means coming together to create a unified voice to conserve water, which is a precious natural resource, it is only natural that we, as artists, take it upon ourselves to drive efforts collectively to help our water-stressed nation. PaanikaTeeka is a great initiative and a step in the right direction to create long-term sustainable ways of preserving water and promoting water-protecting ecosystems,” said veteran musician Louis Banks.
“It’s a blessing to be able to get the support of industry leaders and domain experts who have believed in our vision with PaanikaTeeka. The objective of the campaign is to make this project a citizens’ movement and work towards a water-secure India,” said Dilip Moorkoth, Founder PaaniKaTeeka and the Director of IdeaHive Media Pvt Ltd.
Tools such as Job Alerts, Indeed Career Guide and Resumes help enhance the job seeker experience
The partnership will provide a platform for job seekers to address their job-related queries
Indeed, the world’s #1 job site, today announced its partnership with popular actress and model, Kajal Aggarwal. Through this partnership, Indeed India aims to offer customized hiring solutions to the millennial workforce by providing a platform for job seekers to resolve their job-related queries.
In keeping with its mission, Indeed aspires to help people get jobs by providing them with the best offerings based on individual employment needs such as ‘Advanced Search’, ‘Indeed Career Guide’ and ‘Job Alerts’. Through the campaign, Kajal introduces job seekers to Indeed’s unique offerings such as resume builder, advanced search and job alerts through a video series.
Advanced Search Filters allow job seekers to modify their job search to suit their particular requirements, be it in terms of location, timings, flexibility options, and more. Job Alerts from Indeed ensure that job seeker are able to continue their search even while on the move. As soon as there is a new opening relevant to them, job seekers are informed of it on e-mail or their mobile phones, in real-time. Indeed Career Guide offers job seekers relevant insights on how to find a job, draft a cover letter or create a resume, as well as tips on how to negotiate for salaries, and so on. The Career Guide also equips job seekers with the required knowledge on workplace etiquette and provides employees with information on how to improve interpersonal communication at the workplace.
Sashi Kumar, Managing Director, Indeed India said, “We are happy to partner with Kajal Aggarwal to further our mission to help people get jobs. India is home to a vast and diverse pool of talent, and through our offerings, we aim to help these job seekers find their dream job. With this campaign, our goal is to reach out to Indian millennials in search of jobs and provide them the best possible solutions to their job-related queries.”
Speaking about her partnership with Indeed, Kajal Aggarwal said, “It gives me great pleasure to partner with Indeed on their mission to help people get jobs. Finding the right job can be tedious and stressful and I am happy to have a role in easing the process of job discovery for job seekers, together with Indeed. I am glad to play a part in helping India get to work."
Working towards a strategic partnership with Atal Innovation Mission, NITI Aayog, WPP Foundation, the CSR entity of WPP in India, is launching a Community Tinkering Lab at Vidya Varidhi Vidyalaya and Junior College, a school supported by WPP Foundation in Nalasopara, Mumbai.
Working towards a strategic partnership with Atal Innovation Mission, NITI Aayog, WPP Foundation, the CSR entity of WPP in India, is launching a Community Tinkering Lab at Vidya Varidhi Vidyalaya and Junior College, a school supported by WPP Foundation in Nalasopara, Mumbai. Community Tinkering Lab, a creative innovation workspace was inaugurated by Ramanathan Ramanan, Mission Director - Atal Innovation Mission, Additional Secretary - Government of India; CVL Srinivas, Country Manager – WPP in India; Rama Iyer, Director General - WPP India CSR Foundation; along with Mr. Santosh Singh, School Principal - Vidya Varidhi Vidyalaya and Junior College and teachers and students.
Realizing the need to create scientific orientation and cultivate a spirit of curiosity and innovation among young minds, the Community Tinkering Lab is aimed at fostering entrepreneurship and skill development amongst the underserved youth. In its first phase, the Community Tinkering Lab will reach out to 4000 children from under-served communities to enable them to pursue their passion to solve social problems leveraging innovative technology solutions
Speaking on the launch of Community Tinkering Lab, CVL Srinivas, Country Manager – WPP in India, said, “At WPP, we believe that innovation is a key driver for human progress and a catalyst for change. We are delighted to inaugurate our first ever Atal Tinkering Lab, aimed at providing holistic learning ecosystem to nurture future innovators and entrepreneurs. This launch marks a special milestone for WPP Foundation, envisioning to benefit children from under-served segments of society spurring ‘out of the box’ thinking and fuelling their aspirations. In our efforts to strengthen our strategic partnership with Atal Innovation Mission, NITI Aayog, we are thankful to Mr. Ramanathan Ramanan for taking out time to unveil/launch the Community Tinkering Lab with the children of Vidya Varidhi Vidyalaya.”
Mr. Ramanathan Ramanan, Mission Director - Atal Innovation Mission: Additional Secretary, Government of India said, “I would like to compliment WPP Foundation for spearheading this initiative, setting up a world class Tinkering Lab facility in one of Mumbai’s remotest suburban areas. We are proud to partner with WPP Foundation, collaborating with them for this innovative workspace targeted at young minds who often deprived of such opportunities. The dedication of the Foundation and its partners towards this program has been commendable. We wish the Foundation and school success.”
“India has 1.5 million schools and 150 million students who will be entering workplaces. Unless we stimulate innovative thinking, entrepreneurial mindset, problem solving capabilities amongst our young students, we will not be able to achieve the potential that India can truly achieve. It is this young generation of 150 million people that are going to be carrying India into the future. We strongly believe that implementation of these initiatives will make a tremendous difference to the growth of our young generation,” he further added.
Commenting on the new innovation workspace, Mr Santosh Singh, Principal - Vidya Varidhi Vidyalaya and Junior College said, “We are really thankful to Mr. Ramanan and Rama Iyer from WPP Foundation for their incredible support in envisioning and bringing world class education facilities. For the school and its students, the launch of the Community Tinkering Lab is a moment of pride, enabling increased access to digital and technology education to make the children future ready.”
Mumbai, the city of dreams, has fulfilled another dream for its people by going 24x7 two weeks back.
The city saw major malls, restaurants, multiplexes and other food eateries open till forever for people to enjoy.
This new development has also impacted the advertiser in a positive way as many malls, eateries and multiplexes have increased their media spend in a big way to take advantage of the new development. Companies have increased their digital and outdoor media spends to promote this new change and the variety of other offers. Many brands moved fast to take the first mover advantage while other brands played safe in order to test the new amendment. Here is what the top people from the industry feel about the new change in the timing of the city:
Commenting on the Mumbai 24x7 development Viren Razdan, CEO, Brandnomics said at IFF 2020, “Mumbai is pretty close to staying true to the adage of the city that never sleeps - with the new law making staying up for business till the wee hours legit. The retail community is celebrating this new rule - extended hours will mean a longer business window. However, it’s also introducing a new-ball game of marketing and retail management.”
Rahul Tekwani, Group Brand Manager (Planning), Enormous Brands added, “Companies will need better planning in terms of media spends, messaging and medium. The digital advertising space has seen a good inflow of money from the brands especially during the late hours of previous weekends and Valentine's Day saw brands advertising categorically in digital and outdoor space. The offers like night happy hours and music events attracted people. But we also believe that brands will continue to promote this new concept till the summer vacations which will happen in 4-8 weeks from now as that will lead to a larger footfall and will give businesses a clear projection of the success of Mumbai 24x7.”
According to Manveer Singh Malhi, well renowned digital consultant, “Mumbai is the financial capital of India. With this move, the retail, food and entertainment industry will up their marketing spend to achieve better sales through an integrated approach. The move will surely boost Mumbai's night-time economy, meaning more budget allocation for marketing initiatives.”
The advertisers are very positive about this new amendment which will lead to some good times for them, but the content needs to be well crafted and disseminated to the right kind of audience to create an impactful value for the brands.
ZEE5, the largest and most comprehensive digital entertainment platform for Indian content is now available on Roku devices, enabling audiences across 190+ countries internationally (except USA) to now access over 100,000 hours of Indian video entertainment on their Roku TV and Roku streaming devices.
With this addition, ZEE5 is now available across a wide range of platforms and devices including Android, iOS, web (www.zee5.com) as well as Samsung Smart TVs, Apple TV, Android TVs, Amazon Fire TVs and now Roku.
The Roku operating environment powers millions of OTT devices and smart TVs globally and dominates connected device sales. Roku customers can now access ZEE5 and start streaming over 100,000 hours of on demand content across genres and 60+ live TV channels. From catching Bollywood’s latest hits like Saand Ki Aankh and Dream Girl, to watching some of ZEE5’s most popular Originals like Kaafir, Fittrat, and Bhram or catching up on their favourite TV shows like Kundali Bhagya or Sembaruthi, audiences can now watch them all on their Roku devices.
Commenting on the same, Archana Anand, Chief Business Officer, ZEE5 Global said, “As a global OTT platform, we want to give our viewers across markets the freedom to enjoy ZEE5 on any screen of their choice. With the addition of ZEE5 across Roku devices, now even more viewers across global markets will be able to discover and enjoy our unparalleled and rich content offering. This latest platform addition underscores our vision of delivering the best of Indian content to viewers, wherever and however they want to see it.”