22 February 2020 05:09


Post by Editor
- Feb 13, 2020
HBO GO is now available in Indonesia as a standalone service. The streaming app is accessible on HBOGOAsia.com and can be downloaded from the App Store or Play Store for IDR60,000* (approximately US$4) a with a 7-day free trial. In Indonesia, the app launched in ...
MediAvataar's News Desk

MediAvataar's News Desk

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Love is in the ‘app’ this Valentine’s Day!

Valentine’s Day is globally celebrated with couples displaying their affection on Instagram, while the rest are found cringing and overusing vomit emoji in WhatsApp conversations. As a result, people turn towards Dating Applications to treasure trove themselves a Valentine. Observing the substantial trend, Bobble AI has released a report on the increased usage of dating applications during Valentine’s Week.

This trend report showcases insights of most popular dating applications during Valentine’s week, time spent by Men and women per day on dating applications, Top 10 emoticons used on the applications and the region wise adaption.

Bobble AI has demonstrated capabilities of and by making smartphones ‘Smarter’. Solutions like Bobble Indic Keyboard gives users an opportunity to experience a variety of themes, fonts, personalized stickers, GIFs. Bobble Keyboard also allows real-time content creation and personalization through its leading-edge technology. Bobble AI-based emoji recommendation engine suggests and predicts a combination of most used and relevant emojis by interpreting the chat context, sentiments and intent.

*This trend report is based upon the anonymized and aggregated insights collected on Bobble AI platforms during Valentine's week. This information is made available by Bobble AI for educational purposes as well as to give out general information on the usage of dating applications and trends observed during Valentine’s week*

According to Bobble AI’s data, there’s a 30% increase in usage of dating applications around Valentine’s week.

According to Bobble AI’s Data intelligence and analysis-

• Tinder has emerged as the most popular app being installed on 40.21% of devices

• Followed by Chinese application TanTan which is installed on 32.21% of devices.

• Third place is retained by Azar with installations on 11.56% of the devices.

• These three applications are most fashionable amongst both men and women.

While Tinder, Tantan, and Azar are the most downloaded applications, but when it came to the maximum time spent, a different trend came to light.

Surprisingly men are spending most of their time on - Azar, followed by OkCupid and Hinge respectively.

Whereas, the Female population is investing most of its time on Azar, followed by Hinge and QuackQuack.

From the above analysis, it is clear that-

● People are more inclined towards dating applications which provide expressive ways of connecting rather than traditional dating applications which primarily bank on texting. The applications like Azar, a video chat application are preferred due to the nature of expressiveness.

● On dating applications, people are looking for fast matches and quick communication. Once matched, they typically move to more expressive and comfortable communication channels like WhatsApp or Instagram.

● People are preferring a personalized approach and are looking for dating applications which are connecting them with like-minded partners/people. Hence, applications like OkCupid and Hinge are gaining popularity as they are engaging even with less user base.

● People want dating applications that are reliable and can be trusted. Therefore, applications like QuackQuack with verified users are gaining acclaim among huge populations.

Bobble AI also studied conversational trends on the dating applications. Emoticons used in conversations on dating applications induce the feeling of joy, express romance and also, are used for flirting and sexting. To attract people and to grab an opportunity of date, people use various emoticons like - Kiss emoticon, winking face emoticon, etc.

However, one question is constantly being asked - How popular are dating applications in cities like- Ranchi, Jharkhand, Indore, Ahmedabad, Lucknow, etc.?

Therefore in order to understand the acumen of dating applications in various geographies, Bobble AI studied the usage of dating applications and which app people of different cities are ratifying.

• 38% of people in the north are using dating applications

• 19% of people in south India are using dating applications,

• 23% of people in East India have adopted dating applications

• 20% of the population in West India is using Dating applications.

Friday, 14 February 2020 00:00

BrewDog announces India entry

- World’s largest craft beer brand by revenue

- Brand valued at approx. £ 2 billion

- Introduces Punk IPA, Lost Lager and Wild Card Wheat in retail and on trade in India market

Scottish Trailblazer and World’s largest craft beer brand, BrewDog, has announced that it will enter India’s burgeoning beer market. BrewDog, which is now the World’s largest craft beer brand has launched three bottled beers in retail and on trade, Punk IPA (Europe’s #1 Craft beer brand), Lost Lager a dry hopped pilsner and Wild Card Wheat brewed especially for the Indian market. Punk IPA and Wild Card wheat will be available in Keg format for the On Trade as well.

Further, the brand announced the arrival of its brand-new tap room Midtown Mumbai – the first on Indian soil and 101st BrewDog bar globally by March 2020, Midtown Mumbai will have 22 beers on tap including an exciting list of guest beers. The brand aims to set up 35 bars across India by 2024.

Initially, the brand will be available across Bengaluru, Mumbai, Chennai and Delhi, with plans to expand distribution to Chandigarh, Gurgaon, Goa and other cities in the next phase. The company will partner with Brindco Sales Pvt Ltd to drive distribution across the country. The company aims to further launch experimental beers which will include gluten free and sour beers as well.

BrewDog Co-founder James Watt said, “Our mission is to make other people as passionate about great craft beer as we are. India is an incredible beer market and we are super excited to finally join the growing craft beer community here. We look forward to bringing to the Indian craft beer fans our reverence for a great pint and redefining the country’s beer-drinking culture.”

Siddharth Rastogi, Chief Executive Officer, BrewDog India said, Indian beer consumers today are experimental and drinking for taste, and an experience. We are bringing to India, a range of beer styles with our headliners Punk IPA, Lost Lager and Wild Card Wheat. We believe that craft beer is a journey and with BrewDog in India, we are offering consumers a front row seat to the craft beer revolution. Whether you are the uninitiated or a die-hard craft beer fan, we’ve got a pint for you.”

Initially, BrewDog will import beers from its HQ brewery in Ellon, Scotland; with plans to open a world class craft beer brewery in India in late 2020. BrewDog is also bringing to India, the first-ever fully chilled beer supply chain by investing in refrigerated shipping containers that will be used to import the beers from Scotland and is setting up cold storage warehouses in India. This will ensure that beer shipped from UK is delivered fresh into the hands of the Indian consumers thereby highlighting the brand’s commitment of providing the best quality craft beers to the end consumer.

Sweeps the business category with a dominant share of 81% in the metros 

CNBC-TV18, India’s leading Business news channel, over the years has consistently earned the reputation of being the go-to destination for the fastest, most accurate and comprehensive coverage of Union Budget. Having dominated the business news genre for two decades, this year the channel beat all English general news channels on Budget day by garnering maximum viewership of 468 (Imp’000)*. The combined viewership of the 8 general news channels including Times Now, CNN-News18, Republic, India Today TV and others was a mere 421,000 impressions. Its viewership that say was almost four and a half times the viewership of Times Now and almost double of Times Now and Republic combined.

The day where the eyes and ears of the Indian citizen is hooked onto their screens, CNBC-TV18 left no stone unturned in delivering top-quality content via its extensive, exclusive and unmatched coverage. Almost 4 out of every 5 English Business news viewers on Budget day was watching CNBC-TV18.

Speaking on the ratings, Basant Dhawan CEO – English & Business News Cluster, Network18, said “Union Budget is the most important event for our channel and our viewers. We strive to deliver unmatched coverage, analysis and opinions to our viewers and have maintained this tradition for two decades now. What we have achieved this Budget, with regards to viewership figures is remarkable and one to be proud of. Not only are we a leader in just business news space, but our viewership on budget day is higher than the combined viewership of all English general news channels."

It was the first full year Union Budget presented by the country’s very first female finance minister, Nirmala Sitharaman on February 1. With the day being of immense importance to the country’s economic future, CNBC-TV18 provided content and information via an integrated newsroom comprising CNBC-TV18, CNBC Awaaz, CNBC Bajar and www.cnbctv18.com with utmost authenticity and perspective from market experts ensuring that the investor is kept abreast of the day’s events. The Finance Minister’s very first interview to CNBC-TV18 saw a remarkable share of 100%

*Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: India | Period: Wk 05'20 (Saturday, 0600-2400 Hrs), Imp'000 | 10 English News Channels considered)

**Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: India | Period: Wk 05'20 (Saturday, 0600-2400 Hrs), Imp'000 | 8 English General News Channels considered)

***Source: BARC India | TG: 22+ AB Males Market: India Period: 1st Feb, 2020 (18:00-18:30)

Fever FM the No. 1 station in Delhi brings the biggest concert of the year! Arijit Singh Live in Concert in Delhi on the 22nd Feb. 2020

This Valentines month, Fever FM brings the magic of love and romance to Delhi with a very special Arijit Singh Live-in-Concert. Arijit Singh, the golden voice of Bollywood, needs no introduction. Right from Aashiqui 2 to Love Aaj Kal 2, he has been topping the charts. His romantic and soulful numbers create an immersive experience. With Feb. being the month of love there couldn’t be a better timing for this concert.

Fever FM is giving the listeners a chance to come and join the celebration of love, music and entertainment with Arijit Singh at Sector 10, Dwarka, Delhi on 22nd February 2020. Arijit is really excited to be performing in Delhi after a gap of 2 years. Commenting on the same, he said ‘I am really excited to be in the National Capital after nearly two years. We always have a great experience whenever we perform in Delhi. The crowd is really very energetic, and they sing along to all of the songs that we play. I am looking forward to performing with them again!’

Talking about the upcoming event, Harshad Jain, Chief Executive Officer, Radio & Entertainment, HT Media Ltd. & Next Mediaworks Ltd, said ‘Nobody covers Bollywood like we do, from exclusive song launches to maximum movie associations to hosting the biggest concert of this year! Arijit Singh is a rage across the country and we at Fever are extremely happy to be bringing him live to Delhi for our listeners. The fans are super excited to attend the concert, with some of them literally counting days to the event date. We are looking forward to making the concert a grand success.’

The tickets to the concert are available at Insider.in.

Key Highlights:

● Digital Vidya has been a profitable company since its inception.

● DSIM registered revenue of approximately Rs 17 Crore in the Financial Year 2018-19

● 55+ employees of DSIM have joined Digital Vidya post this acquisition.

Digital Vidya, India’s leading provider of training solutions for digital marketing announced today that it has acquired DSIM (Delhi School of Internet Marketing), the second-largest player in Digital Marketing training space in India with a presence in over 12+ cities. In an all-cash deal, Digital Vidya with this acquisition will expand its reach in the major cities by delivering high-quality offline digital marketing certification programs at affordable prices on a large scale.

In the year 2015, Digital Vidya acquired Digital Academy India and strengthened its position in the digital marketing industry. With DSIM’s addition, Digital Vidya will establish itself as an industry integrated ed-tech company that is poised to develop skills that matter the most in the job markets.

Sharing his views about this acquisition, Anuj Batra, CEO, Digital Vidya, said, “with the new addition to the family, we will expand our reach in the major cities via the offline channel. It complements Digital Vidya’s core strength in providing training programs globally in the online channel.”

DSIM was founded by Kunal Choudhary in 2011. About the acquisition, Kunal quoted, “Apurva Panwar, the co-founder, and I leave DSIM with a lot of pride in having shaped careers & businesses of over 25,000 professionals and entrepreneurs. At DSIM we got the opportunity to work with really talented and amazing people. With Digital Vidya management we believe that DSIM is in the right hands & they will continue to impart impeccable digital marketing skills. We wish the new management every bit of success and good luck.”

Digital Vidya also offers in-house digital marketing training programs for corporations and has served over 150+ organizations such as Philips, Intuit, GE, Cisco, Times Internet, Citibank, Adobe, SAP, Sony, Wipro, EY, Pernod Ricard, Viacom18 and Reliance. The company has also partnered with Google and Facebook in India to train their clients and partners through customized digital marketing training programs.

Speaking on the opportunity of digital marketing as a career choice, Anuj Batra talks about a recent report by LinkedIn which stated digital marketing as “one of most in-demand job skills”. This report also mentions that there are 7000+ digital marketing vacancies and skilled personnel are required to fill this gap. In addition, the report claims that Digital Marketing education firms, such as Digital Vidya, will have to play an important role in bridging the gap between available and needed digital marketing talent.

Digital Vidya and DSIM have individually touched more than 4 lakh subscribers looking for Digital Marketing training in the last 10 years. In the coming year, Digital Vidya plans to contribute to the growth of over 10 lakh patrons empowering them with job oriented skills in the digital marketing domain.

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