14 July 2020 12:17


Post by MediAvataar's News Desk
- Apr 22, 2020
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MediAvataar's News Desk

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Bhojpuri channel gears up for a special festive line-up consisting of 3 devotional and 2 fiction shows in the month of July that will keep the viewer’s entertained

With the auspicious month of Sawaan, just around the corner, BIG Ganga, leading Bhojpuri GEC channel in the Hindi heartland, is all geared up to entertain its viewers with an engaging Shravan line-up commencing this July 6. Conceptualized around the theme of Shiv Sawaan Aur Ganga, it will have a bouquet of content offerings that include —Mahadevi, Trikaali, Kanwar Ke Power, Jai Bholenath, Mast Malang Bhole Baba Ke Sang and Sidhe Devghar Se among others. The line-up has been curated with the intent to cater the both, entertainment and devotional quotient while entertaining the ardent Shiv devotees in the Bihar, Jharkhand and UP regions.

One of the most interesting offering of the channel, Mahadevi will be telecast from July 6 at 7 pm primetime. The social-mythological show, an enthralling tale of devotion and miracles, revolves around a girl named Sundari, who works at the temple in a tiny village that her family depends on for their livelihood. However, Sundari doesn't believe in the Goddess, much to the dismay and anger of a lot of people, including her family. Sundari's disbelief towards the Goddess goes deep into her past incarnation as Princess Rajeshwari, a great devotee of the Goddess. She will be blessed with supernatural powers that she shall use to protect the villagers from anti-social elements. Another fictional offering, Trikaali is a supernatural soap opera which showcases the journey of a girl named Trikaali, a devotee of Goddess Kali who is blessed with special powers to foresee future. The show stars Gourab Roy Chowdhury and Shruti Das. The concept of the serial is unique as the protagonist can foresee the future events. The show will be telecast in July at 10:00 PM slot.

The channel will also be broadcasting Kanwar Ke Power which is a song-based show comprising of Kanwar songs crooned by deep-rooted singers from the region. It will further have original entries from celebs/independent folk singers from the region who can submit their Shrawan videos songs to the channel to be played. Catering to all age groups, the one-hour after Aarti special will be broadcasted daily from July 6 onwards from Tue – Sun, 7-8 am. Another line-up Jai Bhole Nath, a devotional musical show, will also hook the viewers wherein untold stories of Shiva will be narrated by two anchors playing the role of Shiva and Parvati along with album songs of the celebrities on the show. Spanning 15 episodes, it will be broadcasted from July 6 at Mon – Sat, 4-5 pm. In addition to the above, there will be a Musical Aarti segment, ‘SIDHE DEVGHAR SE’ where viewers can catch-up on live morning Aarti and Sringar from the Devghar temple. Starting from July 6 onwards, the show catering to all age groups will engage the viewers daily for 10 mins at 7 am.

Further raising the entertainment quotient up a notch, the lineup includes a weekend musical event Mast Malang Bhole Baba Ke Sang. This time around, it will feature superstars like Manoj Tiwari, Pawan Singh, Khesari, Malini among others who will come in pairs every weekend. Broadcasted every Sunday 8-10 pm, it will be entertaining all age groups daily for 2 hours.

Commenting on the lineup, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, "Right from our inception, we've been a viewer-centric channel and see to it that we keep our viewers entertained and their mood elevated especially in these testing times. With a healthy population in the area engaging in a host of devotional activities, we found it best to curate such a thought-driven lineup that helps them overcome this unsettling environment and relax their mind and body. We've timed the show perfectly to their viewing preferences that shall see them start the day with devotional songs that sets the tone for them to have a cheerful day. It's all the more important for us to showcase a high sense of responsibility and display that we do care for our audiences and we're glad to have done so through this lineup."

Commenting on the interesting line-up, Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said , “As a brand that is known for its original content, we have tried our best to entertain the viewers of all age groups with the content they can relate with the most. Since Shrawan is one of the most-celebrated festivals in North India, the onus lies on us to come up with offerings that Shiv devotees can cherish with their families throughout the fasting and worshipping period. The line-up has been carefully curated for the viewers who constantly on the lookout for devotional content to relive the spiritual side while calming their mind and body. Most of these line-ups are very exciting due to its topical nature and will further offer a visual treat to the viewers. We are very positive that the line-up will be well received among our viewers as well as stakeholders alike who are looking to reach out to the audience and keep themselves indulged through such kind of content.”

Discovery Plus exclusive documentary, ‘Covid-19: India's War Against The Virus’, chronicles the story of the country's fight against the deadly virus

· Actor Manoj Bajpayee to narrate the special documentary in Hindi while Writer-Director-Actor Gautham Vasudev Menon will narrate in Tamil

· The documentary will drop on Discovery Plus on 16th July at 8:00 pm; Discovery Channel and Discovery Channel HD will premiere it at 8:00 pm on 20th July

Discovery Plus, India’s first aggregated real-life entertainment streaming app, is all set to stream an exclusive documentary which will provide a rare glimpse into all the key steps being taken across the country to battle the Coronavirus pandemic. Titled ‘Covid-19: India's War Against The Virus’ the Discovery Plus special will follow both, the global and the Indian timeline, of how the virus spread and shine light on key developments that have taken place ever since India’s first Coronavirus victim was detected in Kerala.

Extensively shot during the period of lockdown, ‘Covid-19: India's War Against The Virus’ will traverse across the nation mapping the pandemic and tell the story through interviews with subject matter experts, front line workers, patients, migrant workers, and others working tirelessly behind the scenes to arrest the spread of this deadly disease. The film will also shed light on the innovations and the way technology is being used to combat the virus. The Hindi voiceover for which will be provided by Bollywood star Manoj Bajpayee and the Tamil voiceover by celebrated writer, director, actor Gautham Vasudev Menon. The documentary, available in 7 languages including English, Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali, will drop exclusively on the Discovery Plus app, available on Android, IOS, Fire TV and on web, at 8:00 pm on July 16. Following that, the documentary will premiere on July 20 at 8:00 pm on the Discovery Channel and Discovery Channel HD.

The documentary features scientists, doctors, ministers and government officials on the forefront of the Coronavirus battle including: Dr. Harsh Vardhan, Union Minister for Health & Family Welfare, Science & Technology, Earth Sciences, Govt of India, K. VijayRaghavan, Principal Scientific Adviser to the Government of India, Bill Gates, Co-Chair and Trustee, Bill & Melinda Gates Foundation, Dr. Poonam Khetrapal Singh, Regional Director, World Health Organization, South-East Asia Region, Satyendra Jain, Health Minister, Govt of Delhi, K. K. Shailaja, Health Minister, Govt of Kerala, Rajesh Tope, Health Minister, Govt of Maharashtra, Economist Arun Kumar, Dr. Rajesh Malhotra, Chief, AIIMS Trauma Centre, Delhi, Dr. Atanu Basu, Deputy Director, National Institute of Virology, Dr Shiv Kumar Sarin, Chairperson, Delhi COVID-19 Task Force, Journalist Sanket Upadhyay, along with Sonu Sood, the Bollywood actor who has extensively worked on ground to help the migrant workers during the pandemic.

“Meaningful Cinema, meaningful projects have always endeared me, and I believe specials like Covid-19 India’s War Against The Virus are relevant not just for today but will continue to engage our future generations as well,” said, recipient of two National awards, Manoj Bajpayee. “This is an important story and needs to be told in an impactful manner. I and proud to be part of this monumental project and target to bring all my experience into play for the narration in Hindi language.”

“The fact that we all have been directly impacted by the pandemic makes this project different from others I have been part of. You almost relive part of your life as the reels go by but at the same time the documentary shines light on so much that you weren’t aware of. That is why documentaries, as an entertainment tool, in my view, will always have a special pride of place,” said, Writer-Director-Actor Gautham Vasudev Menon. “It is a valiant effort. I could not have asked for a better debut as a narrator, especially in my mother tongue Tamil, and coincidentally this marks my first documentary ever. I urge everyone to watch it along with your family.”

“Discovery has been at the forefront of bringing international documentaries on Covid-19 to help Indian audiences understand deeper perspectives. This latest original, shot extensively during lockdown, captures key moments, developments that shaped India’s fight against Covid-19 over the past few months,” said, Megha Tata, Managing Director – South Asia, Discovery. “There’s more at work than what meets the eye as new challenges unfold every day with pandemic raging fire; our attempt is to bring it all together with a line-up of prominent experts and officials to provide a comprehensive view for our discerning audiences.”

The collection of Covid19 related documentaries on Discovery Plus continues to grow. The other 3 documentaries which explore this deadly disease include ‘Invisible Killer’, ‘Pandemic Covid-19’ & ‘The Zoo: Covid-19 & Animals’. Users can download the application to stream these shows.

‘Covid-19: India's War Against The Virus’ will premiere on Discovery Plus on 16th July 2020 followed by Discovery Channel and Discovery Channel HD on 20th July 2020 at 8.00 pm

Star-studded cast from Singapore, Malaysia, Indonesia and the Philippines takes center stage

Viu, a leading pan-regional OTT video service from PCCW Media Group with more than 41 million monthly active users*, announced that the 10-episode second season of Endemol Shine Group’s The Bridge, produced by Viu and in association with HBO Asia Originals, aired on Viu, HBO GO and HBO across Asia on June 15. One new episode of the production is available every week.

The award-winning series returns with Singapore's Rebecca Lim and Malaysia's Bront Palarae reprising their lead roles. In season two, the cast has been expanded to include talent from Indonesia and the Philippines. Indonesia’s Ario Bayu plays a law enforcement officer with a hidden agenda. Rounding out the impressive regional cast are Wan Hanafi Su, Fikry Ibrahim and Chew Kin Wah from Malaysia, Lukman Sardi, Amanda Manopo and Miller Khan from Indonesia, Adrian Pang from Singapore and Joseph Marco from the Philippines. TJ Lee and Jason Chong return to direct, alongside Zahir Omar.

Adapted from the original Endemol Shine series and injected with local flavour, the story picks up a year after season one. A yacht registered in Singapore drifts ashore in Johor with a deceased Indonesian family on board. Investigating the slew of serial killings that follow, the characters become mired in a web of treachery, deceit and personal tragedy. Darker and more twisted than before, this new season plays with themes of corruption, redemption and revenge and is set against a distinctly Asian underworld backdrop.

Ms. Sahana Kamath, Head of Original Production for Viu Indonesia and Malaysia, said, “With this show, we are delighted to bring the best of Asian talent to our audiences across 16 markets. This gritty and atmospheric second season returns with an impressive cast from across Southeast Asia. It is a true regional production with more twists and turns, digging deeper into character and moving the action seamlessly across three countries. We believe our viewers will enjoy this bolder and more adrenaline-pumping season two of The Bridge.”

Ms. Jessica Kam, Head of HBO Asia Original Production, WarnerMedia Entertainment Networks & Sales, Southeast Asia, Pacific and China, said, “WarnerMedia continues to engage our audiences with compelling new original content during these unusual times. This second season of The Bridge introduces an Indonesian dimension to the Singapore/Malaysia adaptation which escalates the stakes and production value of the established series, making it even bigger and better. We value our continued partnership with Viu to produce quality pan-regional programming for our fans in Asia.”

Ms. Rashmi Bajpai, Executive Director of Asia, Endemol Shine International, said, “We are pleased to witness how The Bridge continues to transcend languages and cultures, entertaining audiences around the globe. This Asian version of the show deftly weaves together the cultural, creative, and commercial appeal of storytelling in ways that evoke powerful reactions from audiences.”

The second season of The Bridge is available on Viu in all its markets, as well as on HBO Asia’s network of channels and services, including HBO GO, HBO and HBO ON DEMAND, across 24 territories.

The Bridge was originally created and written by Hans Rosenfeldt as a joint production of Sweden's Filmlance International, part of Endemol Shine Group, and Denmark's Nimbus Film. The Bridge (Bron/Broen) was produced in co-production with Sveriges Television, DR, ZDF German Television network, ZDF Enterprises Gmbh, Film i Skåne, NRK, Copenhagen Film Fund, Lumiere Group, Stiftelsen Ystad Österlen Filmfond, Nordvision and in co-operation with Malmö Stad. It has aired in more than 188 territories/countries and spawned localized remakes in the U.K./France, the United States/Mexico, Germany/Austria, Russia/Estonia and Serbia/Croatia.

Records over 50% increase in WoW viewership

During the lockdown, ZEE5, as India’s Entertainment Super-App has continued to entertain and engage diverse audiences by serving bespoke content across languages and a spectrum of devices. The platform’s popularity surged further as the week-on-week viewership soared by 52% for all the shows, reinforcing itself as India’s most preferred destination for digital video entertainment.

With the extended lockdown, citizens have been confined to their homes looking for a source of entertainment. And amidst this lockdown, leading the digital video entertainment space, ZEE5 has been catering to their diverse audiences through various initiatives and shows across genres and languages. This exceptional surge in viewership has been recorded for shows such as Pavitra Rishta, Trinayani, Rahichi Rahibi Tori Pain, Neeyum Njanum, Ninne Palladhata, Agga Bai Sasubai, Ratris Khel Chale 2 and numerous other shows that recorded a significant surge in views.

Amongst all, Telugu content recorded the maximum rise in viewership with 157% WoW, followed by Hindi with 106%. Other languages like Bengali, Malayalam and Oriya also witnessed a significant surge.

With Unlock 2.0, production studios are coming back to a new way of shooting; thus, ensuring consumers get their daily dose of entertainment. ZEE5 is gearing up to continue serving fans with their favourite shows by adding new episodes from 13th July 2020. And as more people turn to OTT platforms in the current scenario, due to increasing preference for digital platforms, platform is ready to address this massive traffic for these shows.

Entertainment meets lifestyle with the ZEE5 Global-ZNAP partnership in UAE

ZEE5 Global, the largest OTT platform for Indian content, announces its partnership with cashback mobile app ZNAP in UAE. The application offers users a unique shopping experience with rewards and bonuses while sitting at home. The partnership will provide users a chance to earn cashback credit and a monthly subscription to premium content on ZEE5 Globa

ZEE5 Global intends to engage with ZNAP’s large user base through an engaging video that plays on the app upon login. A ZEE5 content composite video is placed on the app including titles like Chintu Ka Birthday, The Casino and Lalbazaar. Users who complete watching the full video get a chance to be a part of a lucky draw hosted by ZNAP to win AED 50 worth credit into their ZNAP account which can be used for further purchases.

Furthermore, ZNAP entitles anyone enrolled with the app to a free ZEE5 Global monthly subscription with access to more than 100,000 hours of on-demand content, including popular ZEE5 premium and originals.

Archana Anand, Chief Business Officer, ZEE5 Global said, “We are delighted to announce yet another collaboration in the Middle East region. This partnership will enable ZNAP’s extensive user base across the UAE to access and experience our huge bouquet of premium entertainment content, while staying home.”

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