MediAvataar's News Desk
For INR 405, Vi customers can now enjoy a ONE YEAR ZEE5 PREMIUM membership PLUS 90 GB data and unlimited voice calling for 28 days
Activate and get access to the best in class originals, shows, movies across 12 languages
The newest telecom brand Vi, today rolled out a very exciting proposition for its prepaid customers that will enable them to enjoy ONE year of ZEE5 premium membership at no additional cost. The offer is applicable on select data plans starting from INR 405 and will provide Vi customers access to ZEE5’s premium bespoke content in 12 languages across originals, shows and blockbuster movies.
Inviting all mobile customers with discerning entertainment choices to avail of this attractive offer, Avneesh Khosla- Marketing Director, Vodafone Idea Limited, said, “Content consumption has seen an explosion as consumers today are spending 25%-30% more time (over 3 hours per day) watching varied content on their devices.. ZEE5 as a leading OTT platform has a rich and diverse content repertoire which appeals to a wide cross section of society .Their large library of movies and original shows in Hindi and other regional languages makes them an ideal partner as it helps us appeal to a large cross section of the smartphone population in this country that is seeking to do more with their mobile devices. With the new Rs. 405 ZEE5 Recharge pack that we are launching - we are providing the consumer the best of both worlds – access to the best entertainment on ZEE 5 for one year coupled with huge telco benefits – an unbeatable combination that delivers great value to consumers”
The annual ZEE5 membership is available with Vi data plans with recharge value of INR 355, INR 405, INR 595, INR 795 and INR 2595.
Speaking on the collaboration, Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said, “ZEE5 and Vi are classic consumer first brands, and this collaboration exemplifies this core DNA that these brands have been built on, by bundling the best of entertainment offering for the ever-evolving digital consumers of India and Bharat. As part of this unique offering, Vi users will get one-year access to the premium bespoke content that ZEE5 has on offer across 12 languages with the 5 Vi prepaid recharge packs. This partnership is of many firsts and it aims to provide a superior content watching experience to the Vi users at their convenience”
How to activate
Note: The ZEE5 activation can be done only once by the customer. Once activated, even on subsequent purchase of the bundled packs the customer will see the message that he/she has already activated ZEE5 earlier.
With a free ZEE5 premium membership, Vi customers can binge watch critically acclaimed original series such as Abhay, The Forbidden Love, Lal Bazaar, Rangbaaz, Never Kiss Your Best Friend, CodeM, State of Siege, The Final Call and the best of AltBalaji shows library.. besides a choice of original movies in Hindi, such as Yaara, Omerta, London Confidential, Chintu ka Birthday, Pareeksha, Mee Raqsam, Uri to name a few. For the benefit of non-Hindi speaking users, there is an extensive library of movies and shows in 11 other languages including Marathi, Telugu, Tamil, Kannada, Bengali and Gujarati.
As the flow of company Q2 2020 financial reports nears its end, the picture of the true economic impact of COVID-19 on the media sector has become far clearer. The TV advertising market, as Ampere expected, has been significantly negatively impacted. The theatrical market has collapsed, and the limited reopening has provided scant respite for afflicted companies in the value chain. Pay TV revenues have been placed under further pressure from acceleration in the competing subscription online video market, from consumer household budget pressures, and from the lockdown sports hiatus.
We now expect that the market changes caused by the pandemic—and the associated policy responses—will drive a year-on-year decline in global audiovisual sector revenue of over 6%. To place this in context, in the immediate aftermath of the 2008 financial crisis, the world's TV, film and video market actually grew by 1%.
The unusual circumstances of the current economic downturn—notably the social distancing measures employed across many countries—mean that certain market segments such as theatrical have been affected disproportionately. But even stripping out the impact of the beleaguered cinema sector, the global audiovisual market will shrink by 2% this year, its worst performance in many decades.
Nonetheless, amid the gloomy outlook, there are opportunities for those firms that can adapt to the new market norm most rapidly. Q3 guidance from media owners reveals that ad spend is returning quickly, particularly in the online and addressable space. Commissioner announcements indicate that in certain markets production and commissioning activity is restarting with a vengeance—the current content backlog and lack of fresh new series will particularly favour those firms that can accelerate filming and post-production of their big Scripted shows. Telco H1 results show that broadband growth in many markets has been boosted above pre-COVID levels, and early details from the latest wave of our quantitative consumer polling illustrates that greater numbers of consumers have been introduced to new modes of viewing and paying for content, expanding the addressable online video opportunity still further.
In nominal terms—and working on the assumption that major media markets do not return to national lockdown—we are expecting the wider sector's revenues to have recovered to 2019 levels by the end of 2021. And although the composition of the sector will have been reshaped significantly by then, there are many reasons to feel optimistic about the future of the TV and film market.
Source : Ampere Analysis
Based on the novel by Manu Joseph, starring Nawazuddin Siddiqui and directed by award-winning director - Sudhir Mishra, the Netflix film is set to release on October 2, 2020
About Serious Men: Tormented with his under-privileged societal status, an ambitious underachiever capitalizes on his son’s newfound fame as a boy-genius to improve his family’s fortunes. Little does he realize that the secret he harbors will destroy the very thing he loves the most. Cast: Nawazuddin Siddiqui, Aakshath Das, Shweta Basu Prasad and Nassar, and introducing Indira Tiwari
Talking about Serious Men on Netflix, Nawazuddin Siddiqui, said “This is my third project with Netflix and returning to the streaming service always feels like homecoming. I am excited about this film as I waited almost 20 years to work with Sudhir Mishra. It’s a dream come true. I can’t wait for the audience to watch Serious Men and join this journey with me, this Gandhi Jayanti.”
Producer: Bombay Fables and Cine Raas Director: Sudhir Mishra Writer: Bhavesh Mandalia ‘Serious Men’ to premiere on October 2, exclusively on Netflix!
The International News Media Association (INMA) today unveiled its list of 30 young professionals judged to be rising stars in the global news media industry for 2020.
The “30 Under 30 Awards” competition is part of INMA’s Young Professionals Initiative and received 163 applications in July and August.
Members of the association’s Young Professionals Committee and the governing INMA Board of Directors reviewed applications and voted on six winners in five categories: Advertising, Audience, Business Intelligence, Content + Product, and Leadership.
Within the list of 30 winners, six overall “grand prize” winners from six regions were selected.
Criteria for selection included being under 30 years of age, early career achievements, insights into innovation, ability to influence, and likely management skills.
Winners in each of the five categories, coming from 20 countries, are:
Maggie Campbell, Account Director, NZME, New Zealand
Lina Hebert, Performance Marketing Manager, Consumer Revenue, Condé Nast, United States
Weijun (Jenny) Lu, Account Manager, Marketing Solutions, South China Morning Post, Hong Kong
Simone Mainprize, Group Digital Manager, News Corp Australia
Sade Muhammad, Director, Representation and Inclusion Partnerships, Forbes, United States
Erin Rettew, Digital Sales Manager, LNP Media Group, United States
Lovisa Bergström, Data Scientist and Team Lead for Analytics Team, Dagens Nyheter, Sweden
Lily Cloake, Marketing Director, Wall Street Journal/Dow Jones, United States
Ronan Doyle, Acquisition & Lifecycle Manager, Independent News & Media, Ireland
Taneth Evans, Head of Audience Development, The Times and Sunday Times, United Kingdom
Mansi Panchamia, Marketing Manager, Corporate Marketing and Strategy, Mid-Day Infomedia, India
Naomi Wills, Customer Success Manager, Business Insider, United States
Shotaro Ishihara, Data Scientist, Nikkei, Japan
Kartikay Khosla, Deputy Manager, Jagran New Media, India
Stephanie Lievano, Business Development Manager, Corporación La Prensa, Panama
Arthur Rückert, Head of Data and Strategic Planning, Grupo RBS, Brazil
Virginia Stagni, Business Development Manager and FT Talent Director, Financial Times, United Kingdom
Robert Tidball, Head of Data, Australian Community Media, Australia
Content + Product
Utkarsh Arora, Group Product Manager, The Economic Times, India
Mara Corbett, Creative Operations Director, Gannett, United States
Jostein Larsen Østring, Vice President Development, Amedia, Norway
Adar Rahman, Sub-Editor, Prothom Alo, Bangladesh
Michael Sommer, Project Lead Interaktiv, Kleine Zeitung , Austria
Zack Korman, Lead Architect, Aller Media, Norway
Siyavuya Mzantsi, Editor, Independent Media, South Africa
Nicholas O’Connor, Publisher and Chief Revenue Officer, AméricaEconomía, Chile
Sophia Phan, Deputy Digital Editor, The Sydney Morning Herald (Nine), Australia
Taras Prokopyshyn, CEO, The Ukrainians, Ukraine
Bente Zerrahn, Head of Innovation, Axel Springer, Germany
Beyond the recognition, “30 Under 30” awards recipients will receive access to INMA master classes, INMA membership benefits, and more. All 163 applicants have been provided access to an INMA Young Professionals Initiative Slack channel for ideas-sharing and networking.
Grand Prize winners
Within the “30 Under 30 Awards,” judges selected six young professionals as regional Grand Prize winners. They are:
Africa: Siyavuya Mzantsi, Editor, Independent Media, South Africa
Asia/Pacific: Shotaro Ishihara, Data Scientist, Nikkei, Japan
Europe: Virginia Stagni, Business Development Manager and FT Talent Director, Financial Times, United Kingdom
Latin America: Arthur Rückert, Head of Data and Strategic Planning, Grupo RBS, Brazil
North America: Mara Corbett, Creative Operations Director, Gannett, United States
South Asia: Utkarsh Arora, Group Product Manager, The Economic Times, India
“INMA is profoundly proud of this inaugural class of the 30 Under 30 Awards competition,” said Earl J. Wilkinson, executive director and CEO of INMA. “These are future leaders of the news media industry, and INMA is grateful for our Young Professionals Committee and the judges for shining a light on their early career achievements and leadership potential. The judging process was rigorous, and we look forward to tracking the success of all winners and applicants.”
The first brand song rap & the first Bhojpuri celebration of Dance Day
Launching a special rap version of their brand song composed by 5 Tricks, the channel invites its viewers to showcase their talent through a novel initiative Kamariya Kare Hip Hop
Dance Day is a carnival of dance that is celebrated on the third Saturday of every September. Dance is an integral part of Indian entertainment, especially movies. Be it Kathak, Indian Classical, Western Popular, Jazz or just freestyle, Indian cinema has imbibed and elevated dance forms of varied types. Bhojiwood is no exception. Known for its Lallan Top dance, the Bhojpuri movie industry grooves up with the popular Thumkas and Launda Dance. Regarded as the home for unlimited and authentic Bhojpuri entertainment, ZEE Biskope has been leading the game in differentiation by continually curating viewer experiences beyond just movies. ZEE Biskope launches a Rap version of its brand song on the occasion of Dance Day followed by a viewer engagement drive – Kamariya Kare Hip Hop that will raise viewer engagement to a groovy joyride. Through this initiative, the channel seeks to encourage people to embrace dance as a fun & healthy form of performing art that expresses emotions both aesthetically & symbolically.
The brand has delivered many category firsts since its launch and the rap version of its brand song is yet another milestone in that. Composed by 5 Tricks - a rap group from Bihar, this edition of the brand song will rev up your spirit for a scintillating dance number. To participate in Kamariya Kare Hip Hop contest, viewers need to give a missed call on8563856302 following which they will get an SMS with a link to download ZEE Biskope’s rap song. They can further perform on the rap song, record it and share with ZEE Biskope team through Whatsapp on the same number- 8563856302 along with their name & location. The best entries will be featured on ZEE Biskope channel social media platforms.
Taking the entertainment quotient, a notch higher, ZEE Biskope will launch a full 30-minute original Kamariya Kare Hip Hop show. Anchored by a popular Bhojiwood celebrity, the show will telecast on ZEE Biskope on 4th October 2020. The delightful half-an-hour show will not only showcase the winning videos but will also project the significance of dance in Bhojpuri movies and how celebs have banked on it to entertain audience. Featuring the rap song, the show will be ornamented by bytes from Bhojiwood celebs who will elaborate their take on dance and the channel’s endevour to promote dance.
Talking about the initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “In these restricted times when people are homebound for about 6 months now, entertainment plays a significant role in upscaling their emotional cushion. Despite the constrained reality, people look for opportunities to stage their aspirations through the lens of entertainment. The engagement drives of ZEE Biskope are designed exactly to meet that latent need of our viewers. Kamariya Kare Hip Hop is yet another unique way for viewers to showcase their talent to the world through the channel’s TV & social platforms. The multi-media initiative also gives advertisers an opportunity to reach out to incremental audience.”
Speaking on the launch, Amarpreet Singh Saini, Business Head, ZEE Biskope and BIG Ganga said, “The Bhojpuri entertainment market is becoming increasingly cluttered. It’s hence important to keep a strong point of differentiation that uniquely identifies the brand. The channel is catering to that differentiator through novel viewer engagement drives like Kamariya Kare Hip Hop. The endeavour is to establish ZEE Biskope as not just a movie channel, but a Movie+ brand that brings category firsts at every occasion. This is a stand which no other channel in the category has been able to take till date.”
Dance is a performing art that brings people together in the celebration of life. Taking this very thought forward, the channel rejoices Dance Day through in the Hip Hop way. Touted as the go-to destination for every Bhojpuri movie lover, ZEE Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
Stay tuned and make the most of entertainment only with ZEE Biskope.