19 October 2020 20:56

APAC HEADLINES

Post by MediAvataar's News Desk
- Apr 22, 2020
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MediAvataar's News Desk

MediAvataar's News Desk

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Kiran Bedi becomes India’s new most admired woman

Narendra Modi once again tops the most admired men’s list in India, with an admiration score of 15.20%. He has even strengthened his position in the global rankings by moving up two places- from sixth to fourth this year.

Among women, Kiran Bedi, India’s first female IPS, replaces Mary Kom (now moved to third) to become the most admired woman in India, with an admiration score of 10.49%.

Virat Kohli is ninth this year in the local list but had made a new entry into the global rankings at sixteenth.

Another notable name- Sudha Murthy has not only made an entry into the local women rankings in fifth, but has even secured a position in the global rankings, at the seventeenth spot.

Bollywood divas Deepika Padukone and Priyanka Chopra have surpassed Michelle Obama in the local women’s ranking to acquire the sixth and seventh place, while the latter stands at the eight position.

Akshay Kumar is the new entrant in the list of India’s most admired, coming from not being ranked last year to fifth on the men’s list this year. He has outperformed one of Bollywood’s biggest stars- Amitabh Bachchan (6th) and Cricket legend Sachin Tendulkar (7th).

The Obamas are the world’s most admired man and woman

Barack Obama has deposed Bill Gates from his position as world’s most admired man for the first time since YouGov first started asking in 2014.

Michelle Obama holds on to her position as world’s most admired woman, having ended Angelina Jolie’s run of dominance last year. Jolie herself has risen one place since last year to second, with Queen Elizabeth II also rising one rank to become the world’s third most admired female.

Gates has only slipped one rank, with his fall potentially coming as a result of rumours that he is in some way involved in the spread of COVID-19. Chinese president Xi Jinping finds himself in third place once again, having previously held that position from 2015-2017.

This year’s study is our largest ever with more than 45,000 people in 42 countries and territories being interviewed to compile the list.

Tesla and SpaceX CEO Elon Musk has seen the greatest increase since last time, climbing four places from 13th to ninth. Human rights campaigner Malala Yousafzai has fallen farthest, tumbling eight places from 6th to 14th.

Entertainers dominate the female list, with 12 of the most admired women being actresses, singers or TV presenters (although some, like Emma Watson and Angelina Jolie, are also notable for their humanitarian work). By contrast, the list of most admired men contains more people from political, business and sporting backgrounds.

The results are calculated from the combination of responses to two questions – whether a respondent admires the figure at all and then whether they are the figure the respondent admires the most. Each nation's results in the global compilation are also weighted to represent the country's population size. (Full methodology is available below)

New additions to the top twenties this year include environment campaigner Greta Thunberg, pop stars Jennifer Lopez, Beyoncé and Shakira, actors Keanu Reeves and Scarlett Johansson, sportsmen Michael Jordan and Virat Kohli, Indonesian president Joko Widodo, and Indian charity head Sudha Murty.

Barack Obama is more admired than Donald Trump in every country, except one

Barack Obama’s rise in the rankings is mirrored by Donald Trump’s fall, with the current US president slipping one spot to 15th place globally.

The former president tops the global list in 22 of the 42 countries and territories surveyed, including the USA. Trump performs best in the US (coming 2nd), South Africa (3rd) and Vietnam (3rd), but only ranks ahead of Obama in one country: Russia, where he places 11th to Obama’s 15th.

Who is the GOAT, according to World’s Most Admired?

The results show that football’s greatest rivalry continues to be won by Cristiano Ronaldo, ranked as the world’s 6th most admired man, compared to 11th for competitor Lionel Messi.

Ronaldo ranks higher than Messi in 32 of the 42 countries and territories surveyed, and has led his opponent in the last three global studies.

Methodology

From January to March this year YouGov gathered open-ended nominations from panellists across 42 countries and territories, asking them simply: “Thinking about people alive in the world today, which [man or woman] do you most admire?” These nominations were then used to compile a list of the 20 men and 20 women who received the most nominations and were nominated in at least four countries. An additional 5-10 popular local figures were added to the lists for individual countries.

Because the first wave of fieldwork was carried out before the peak of the coronavirus pandemic, some figures associated with leading national efforts to counter the disease did not make it on to the national admiration lists. This is unlikely to affect the global results, as such figures are generally only well-known in their own country and a candidate needs to be nominated in at least four countries to stand a chance of making the global top twenty (which it is less likely still they would have reached).

In fieldwork conducted from May to September we used these lists to poll each of the 42 areas asking two questions: “who do you truly admire?”, where respondents could make multiple selections, and “who do you MOST admire?”, where they could only pick one. These two numbers were combined into a percentage share of admiration, displayed to the right of each name in the graphic above and table below, which shows the full results for every country including local celebrities and public figures:

By asking respondents two questions, we can understand both the breadth (i.e. global reach) and the intensity of a person's support.

Altogether, we polled in countries that constitute more than seven-tenths of the world's population. However, some parts of the world were better represented than others, so we weighted up the impact certain countries had on the final scores and weighted down others so the global scores more accurately reflect the breakdown of sentiment in the world overall.

All of the surveys were conducted online, and in many of the countries the internet penetration is low to the point where the sample can only be said to be representative to the online population. The countries and territories where this applies are China (including Hong Kong), Egypt, Indonesia, Malaysia, Pakistan, the Philippines, Thailand and Vietnam.

Addressing a session virtually on the theme Right to Win, Harsh Mariwala shared Marico’s journey of innovation through packaging and becoming market leader across segments

Addressing budding entrepreneurs on the various nuances of setting up successful and sustainable business in India, Harsh Mariwala, Founder and Chairman of Marico delivered an insightful keynote address in the second day of TiECON Chennai 2020. Taking the audience through various high points of Marico’s journey, Harsh Mariwala urged entrepreneurs of today to identify business models that are innovative, pioneering and a differentiator in the market place to overcome competition. During this power-packed talk, he further emphasized the importance of entrepreneurs playing to their strengths in order to create a successful business.

With back-to-back power-packed sessions, the conference witnessed an overwhelming participation. Enlightening the entrepreneurs with interesting anecdotes from Marico journey, Harsh Mariwala also spoke about how entrepreneurs can enable themselves to tackle challenges by focusing on customer insights. From converting market trends to entering international markets with a deeper understanding of local customers, Harsh Mariwala’s session was an eye-opener on the evolving business climate in the country to aspiring entrepreneurs.

Sharing his views on tackling competition from market leaders, Mr. Harsh Mariwala saidIdentifying right opportunity by pioneering a segment has enabled us to earn large market share today. Hence, it is very important for entrepreneurs to identify what will work in the market place – either it has to be pioneering or differentiating or innovative. Otherwise, it will become difficult to compete with just another ‘me too’ product.”

He also added, “Identify an opportunity, debate the concept with people to understand the blind spots and then actually try it out with customers. I am a firm believer in prototyping. Start with consumer insights, find out what consumers want, discuss your product with consumers, incorporate their feedback and then launch it in a test market to get a feeler. This will help entrepreneurs launch their business on a much larger scale.

“Also to make this happen it is very important that you have the right talent pool. It is very important for entrepreneurs to create the right employee value proposition in the job market because there is a war for talent today. Entrepreneurs have to win this war in a highly competitive talent market by identifying what is the unique thing you are offering which will help you attract talent. Empowerment, agility and a flat organization structure has helped Marico attract the right talent. Flat organization structure has to be balanced with good quality of talent at the middle and senior level so that challenge is viewed as empowerment.”

Following the keynote address, an intriguing fire-side chat was conducted between Mr. Harsh Mariwala and Ms. Meenakshi Ramesh, Executive Director of United Way Chennai on the rapidly changing business landscape amidst a pandemic. Sharing his views on how small businesses can co-exist during these tough times, Harsh Mariwala said, “High degree of consolidation is taking place and it will continue to happen partly because of COVID-19 and partly because of certain trends. COVID-19 itself has accelerated many trends which we had seen earlier by moving in a very fast manner. In many of the FMCG segment, it was difficult to launch new products and create a brand because of the distribution infrastructure and the need to advertise on television. Now with the digital spread, e-commerce and modern trade there are new opportunities for young entrepreneurs to launch brands that are created and sold digitally. However, all India distribution network will be a challenge for budding entrepreneurs with a minimum turnover that might force them to sell their business. But I feel that they can co-exist based on their offering and also by identifying a niche where the bigwigs don’t operate. With removal of distribution and advertisement barriers in the FMCG sector, newer niches are getting occupied in the segment providing a scope for co-existence.”

Following this dynamic session, the second of TiECON Chennai 2020 had interesting sessions covering a diverse set of topics. A panel discussion on “Make your own mistakes - lessons from entrepreneurs for entrepreneurs” had Ashok Anand, the Founder and CEO of Appiyo Technologies; Madhumitha, the Co-Founder and Chief Cook at The Indus Valley; and Sneha Priya, Co-Founder of SP Robotics sharing their perspectives on the entrepreneurial ecosystem in the state. The day’s conference came to a conclusion with a session that captured a striking conversation between Dr. Prashantam, a world-renowned psychologist and senior writer Ms. Meera S on how we cope with COVID-19 and the world that lies ahead of us. Is it the pandemic a tomato or a tennis ball?

For the first time in the history of TiECON Chennai, an exclusive regional platform to conduct conferences in Tamil was initiated today. The Tamil TiECON 2020 will have regional entrepreneurs talking about their growth story and challenges faced along the journey for the benefit of budding entrepreneurial ecosystem across the state. In today’s session, Mr B Srinivasan, Managing Director of Vikatan Group was engaged in an insightful conversation with Mr CA G Karthikeyan, Founder – GKM Tax on how new-age entrepreneurs should channelize hurdles into opportunities, especially in the time of crisis.

The ongoing pandemic has created a ripple effect across the globe. The uncertainty around the present scenario has resulted in customer behaviour changes that have further transformed the way brandsindulge in their marketing. There is no denial of the fact – thischange is continuing to evolve with the passage of COVID-19 era. Consequently, the process of formulating resilient marketing strategies has been expedited as the brands start to adapt to the new normal amid the pandemic.

Every brand’s marketing efforts revolve around customers. With a long-term psychological shift in customer behaviour, it has become imperative for marketers to develop agile strategies that could win on gaining customer trust. The brands are making continuous efforts to stabilize the persisting situation. So, what’s next that we could expect in the marketing landscape? We have predicted the five most influential trends that are set to reinvent the market post the pandemic era.

Data-driven consumer experience

Given the challenges faced by consumers due to the ongoing pandemic, each brand is preparing to overcome the crisis by making their products and services accessible to consumers with minimal physical contact. To catch up with the upsurge in online usage, marketing teams are expanding their digital borders to tap the target consumers. A strong emphasis on digital channels and e-commerce is critically essential to optimise customers’ touchpoints for a personalised experience.

Furthermore, brands are leveraging on the availability of customer data by developing a strong omnichannel presence. It plays a pivotal role in creating a personalised and narrower customer segmentation for better results. Marketing teams are combining the relevant data and analytics to track customer preferences and behaviours at the granular level.

Digital migration of every sector

The outbreak of the pandemic has amplified the use of digital media not only in the business to the consumer sector, but also in traditional sectors that required physical movement to keep the flow of the work. With inter and intrastate movement restrictions and stay at home orders, the Indian economy has witnessed an upswing in the E-services trend. Majorly, the sectors that required physical interactions such as agriculture, banking, telemedicine, education and many other sectors have had a relatively higher adoption rate of e-services.

The digital migration of traditional sectors during COVID-19 is a clear example of brands caring for their consumers. The marketers are attempting to create digital platforms where they can genuinely offer support to their customers while establishing a strong connection with them. This particular trend provides short-term service to the customers but they are believed to hold the customers’ trust and loyalty event after the pandemic is over.

Implementation of localized marketing strategies

Immediately after the outbreak of COVID-19, every shop and street was completely shutdown. Given the circumstances, brands started to adjust their marketing strategies that were focused on local neighbourhoods. Local search and social media pages provide the best information about local communities. Thus, marketing teams are emphasising on creating a local digital presence to connect with the customers in the desired locations. Leveraging the local communication channels, they are realigning the strategies to communicate with their local customers that are going to continuein the long-run.

To make customers trust the brand during the crisis, the marketing teams are providing value by actively engaging with them through local social media pages. They are sharing up-to-date information with their customers such as the reduced working hours, temporarily closed, etc to remain empathic and build positivity around the uncertainty of the pandemic.

Creating a healthy space for customers

People have become more conscious of stepping out of their home. This trauma is going to last for a while on the minds of the consumers. The traffic in stores and outlets will only be witnessed once the country becomes free from coronavirus. However, marketers are implementing powerful strategies to attract customers and secure their shopping experience. From disinfecting the space to making the staff wear masks and adopt sanitization practices, they are working in sync with the operations and sales team to drive conversions. For instance, many local restaurants and food outlets have started providing scanning facility to the customers to view the food menu in their smartphones rather than touching the physical menu.

Communicating brand purpose

The strength that a brand possesses to make a difference in customers’ life is critically important to communicate.It retains the customers during such an exacerbating crisis when they know – whatthe brand purpose is? What is the real aim of the brand? How is it going to make an impact during a tough time? Thus, marketing teams are becoming proactive in getting ahead of the situation. Proactiveness not only satisfies the customers but also succeeds in turning them into loyal brand advocates in the future. Putting them first while defining their brand purpose is establishing a strong brand communication channel with its customers.

The agility in formulating marketing strategies specific to the present situation is going to endure for a long. Brands are deploying marketing tools and using methods that will stay even when the pandemic subdues. Marketing teams are being vigorous and embracing the culture of adaptation to keep themselves ever-ready for new market challenges coming up everyday.


Written by Ms. Yogita Tulsiani, MD & Co-founder, iXceed Solutions

New Adjust and Apptopia report reveals average sessions in investment apps surged 88%, while payment and banking app sessions increased by 49% and 26%, respectively

Adjust, the global app marketing platform, and app intelligence provider Apptopia, released today The Mobile Finance Report 2020 — a global benchmark of banking, payment and investment apps — showing COVID-19 has considerably accelerated the already exponential growth of fintech apps in 2020. Comparing the first half of 2019 with the first half of 2020, data from Adjust and Apptopia data from a cross-section of countries around the world suggest that:

Activity in investment apps — which allow users to trade stocks directly from their phone, is booming — with an 88% growth in average sessions per day from January to June 2020. Apps offered by trading platforms such as Acorns, Gatsby and Stash are democratizing investing by making it easier and more accessible. Globally, investment apps are the second-fastest growing vertical tracked by Adjust in 2020, beating out other hot verticals such as casual and hyper-casual games.

The number of sessions in payment apps increased by 49% on average across the countries in our survey. The most impressive growth rates were seen in: Japan (75%), Germany (45%), Turkey (39%), the US (33%), and Great Britain (29%). Users are increasingly using mobile to carry out transactions, while complying with social distancing.
Sessions for banking and payment apps combined increased 26% on average across the countries in our survey. While all countries saw an uptick in sessions, stand-out markets by growth rates were Japan (142%), Germany (40%), Turkey (31%), and the US (27%).

Super-apps remain one of the top trends in mobile. Asia gave rise to the super-app via big names such as WeChat and KakaoTalk. But other regions are catching on, with Revolut — for example — pursuing a ‘super-app’ strategy.

“The impact the pandemic has had on banking and the acceleration in mobile digital services should not be underestimated,” said Paul H. Müller, co-founder and CTO of Adjust. “While the banking sector has been adapting to digital disruption for several years, COVID-19 is accelerating the transformation, opening up access and opportunity to millions of un- and under-banked consumers around the world.”

Install numbers show emerging markets are a boost for banking

Japan leads the pack for banking downloads among the countries analyzed, but is also the outlier. Other advanced economies are seeing falling install numbers over the past 12 months, according to data from Apptopia.

“While broader economic trends suggest it will be a difficult time for top banking apps in general in advanced economies, emerging markets provide an opportunity for international finance apps to continue growth,” noted Adam Blacker, VP of Insights at Apptopia. “Countries such as Turkey, Ukraine and Brazil are where banking is showing the strongest gains.”

Users are spending more time in-app

Not only have sessions and installs for finance apps increased significantly in 2020, but the amount of time that users are spending in those apps globally is also on the rise. In the first half of 2019, users were spending an average of 7.7 minutes per session in banking and payment apps, but by 2020 that rose to 8.35 minutes, an increase of 8.9%.

Adjust’s data confirms that the most significant growth for time spent in fintech apps occurred in Q2 2020, when regions around the world went into lockdown. Of the countries analyzed, Argentina grew the most in terms of time spent in-app year-over-year in 2020 — soaring 72%. This was followed by Ukraine, with 62%, and then Russia and Brazil, which both increased by approximately 50%. Japan saw a 21% jump.

Acquisition costs are low, with opportunities for loyalty

Coinciding with the onset of the economic and social changes wrought by COVID-19, banking and payment apps saw a precipitous drop in user acquisition costs. Starting in February eCPIs (Effective Cost Per Installs) dropped 77% by May, with banking apps still able to acquire users at a fraction of the price they were at the start of the year.

For more insights on the banking, payments and investments sub-verticals, download the report here.

Methodology

The global mobile finance report draws from Adjust and Apptopia internal data from January 1, 2020 to June 30, 2020, comparing it to data from the same timeframe in 2019. The report analyzes more than 270 finance apps — including banking, payment and investment subverticals — from the US, Russia, Ukraine, Turkey, Brazil, Germany, Great Britain, Japan and Argentina. It focuses on the growth of install and session rates, how much time users are spending in-app, and how retention rates perform in this vertical.

· Our consumption data shows that users watch up to 100 episodes of each show, indicating high commitment levels for such content

· Internal research indicates an equal interest between male and female users towards long-format international content

With an increased adoption of OTT services across demographic segments amidst a global pandemic, content consumption today has become an individual activity. International content is reaching audiences across the globe at the click of a fingertip and understanding the growing need/ preferences of the discerning viewer - MX Player, a home-grown OTT platform has curated one of India’s largest catalogues of foreign dubbed content for its wide user base.

Dubbed in local Indian languages, this is a category that MX Player is sharply focusing on and offers viewers a varied palette of entertainment choices that includes – American, Spanish & Latin American, Turkish, Korean, Russian and Ukrainian libraries, all available to binge watch for free. Internal research indicates an equal interest between male and female users towards long-format international content, with audiences of the age 18–24 years showing a higher preference for this content category, followed by the 25-34 years age segment.

International content on MX Player caters not just towards top metros but also across a large footprint within the Tier 1 & 2 towns of the country as well. Viewers from more than 130 towns across India not only watch international content but also actively respond to us via surveys and feedback forms. These users are big on binge behaviour with high stickiness. Our consumption data shows that users watch up to 100 episodes of each show, indicating high commitment levels for the content - effectively proving that even niche content is now able to find a sizable audience on MX Player. There also exists a clear virality element within the user base that watches high engagement content such as this. Our core user base is actively involved in searching for international content outside the app as well. Almost 50% of our international viewers discover international content on social media or because it was recommended by a friend.

Elaborating on the same, Mansi Shrivastav, SVP & Head – Content Acquisition at MX Player said, “The strategy is to identify universal content that has an appeal amongst Indian audiences when offered to them in a language that is relevant to them. Long running family dramas, love stories and romantic comedies are genres that perform extremely well on the platform; it has brought alive our vision to penetrate through newer audiences by breaking down cultural/ language barriers and offering them fresh content from around the world.”

Spanish and Latin American shows are well travelled around the world but have not seen an acute focus in India till date. Changing this narrative, MX Player has inked a deal with Televisa to bring viewers Spanish titles like ‘My Husband’s Family’, ‘Italian Bride’, ‘Along Came Love’ amongst others as well as Caracol TV for shows like ‘River of Passion’ and ‘Marianna and Scarlett’. In an effort to be relevant to the Indian viewer, MX Player also localizes the name of the show as well. These will go live on the platform soon.

Hollywood dubbed content like ‘The Shannara Chronicles’ and ‘Baghdad Central’, Turkish TV shows like ‘Our Story’ and ‘Day Dreamer and Korean dramas have been a major driver in the international category that garners loyal eyeballs. The brand has signed a deal with SBS Content Hub, a leading national South Korean television and radio network for 10+ new shows and are in active conversation with other prominent players in this category. This slate includes shows like VIP, Doctor John, Where Stars Land and amongst others.

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