22 February 2020 05:43

APAC HEADLINES

Post by Editor
- Feb 13, 2020
HBO GO is now available in Indonesia as a standalone service. The streaming app is accessible on HBOGOAsia.com and can be downloaded from the App Store or Play Store for IDR60,000* (approximately US$4) a with a 7-day free trial. In Indonesia, the app launched in ...
MediAvataar's News Desk

MediAvataar's News Desk

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Strengthening its commitment to accelerate the growth of small and medium businesses (SMBs) and entrepreneurship in the country, Facebook today announced the next edition of the VC Brand Incubator Initiative with Surge, Sequoia Capital India’s rapid scale up program. The VC Brand Incubator Initiative was launched in 2019 as an industry-first initiative by Facebook in a bid to accelerate the growth of early-stage SMBs in India by collaborating with Venture Capital funds.

The VC Brand Incubator Initiative is part of Facebook’s vision to build a more conducive environment for SMB growth in the country. Working with venture capital funds is an integral part of this vision as it allows Facebook to scale and support SMBs at an early-stage itself, fast-tracking their growth.

Surge aims to supercharge the early-stage journey for startups, by enabling disproportionate access to capital, talent, network, and decades of company-building knowledge. Surge combines $1 million to $2 million of seed capital with company-building workshops, global immersion trips, and support from a community of exceptional founders

“Surge is building a platform to unlock best-in-class learning for founders across sectors, countries and domains, enabling them to make the right design choices in the early-stages of company-building. With the VC Brand Incubator our aim is to help our brands gain more insights into leveraging the Facebook family of apps for growth”, said Rajan Anandan, Managing Director, Sequoia Capital India LLP

This will be the first edition of the VC Brand Incubator Initiative in 2020, the previous three having been with Sauce.VC, Fireside Ventures, and SAIF Partners. As part of this initiative Facebook has already skilled, trained, and mentored more than 70 brands at various stages of their growth journey across multiple industries.

Commenting on this edition of VC Brand Incubator Initiative with Sequoia Capital, Archana Vohra, Director, Small and Medium Businesses at Facebook India, said, “We know from our experience with 140 million small businesses across the globe that timely skilling and mentorship are critical for young brands to succeed. The knowledge sessions with Surge give us the unique opportunity to work with early-stage SMBs and entrepreneurs to unlock their true potential on digital while also enabling them to drive growth by being conscious of their business RoI.”

Since the inception of the VC Brand Incubator Initiative in June 2019, brands from distinct industries have participated in it. Many of these brands have seen considerable and measurable growth in brand awareness, sales, and profits as a result of the Initiative.

Said Mohit Sadaani, Co-Founder, The Moms Co., which sells toxin-free products for babies, "Facebook and Instagram have been critical to us, enabling us to talk to Moms across India directly, and getting to know their needs better. With Facebook's support, we have been able to 2x our RoI with our recent Science of Motherhood brand campaign. This has been on the back of recommended best practices for brand and e-commerce advertising. With 0.5 million members in The Moms Co. family, we are just getting started."

"Facebook family of apps are critical for a D2C brand like mCaffeine. Right from building brand awareness to engagement, we have used Facebook apps to scale mCaffeine. The VC Brand Incubator Initiative helped us incorporate best practices around everything from creatives to funnel optimization. Our scale grew by 200% and RoAS decreased by 40% with the help of the initiative,” added Tarun Sharma, Co-founder, mCaffeine, India’s first Caffeinated Personal Care Brand.

Both The Moms Co and mCaffeine were a part of the last VC Brand Incubator Initiative with SAIF Partners.

Finalists include Shakira in Concert: El Dorado World Tour, Fleabag - Series 2, Very Ralph

NOVA - The Planets, Surviving R. Kelly, Gretchen Carlson: Breaking the Silence, MasterChef Junior USA, Brick by Brick: Inside Access with the San Francisco 49ers

New York Festivals® TV & Film Awards competition announced the 2020 competition Finalists.

Over 200+ award-winning Grand Jury members from prominent international broadcast and film companies selected this year’s Finalists selected from entries submitted from over 50 countries.

Content submitted from over 50 countries advanced to the medal round including documentaries, entertainment, broadcast journalism, sports coverage, streaming media and brand image. To view the complete list of 2020’s Finalists, click: HERE.

Documentaries dominated and saluted in-depth storytelling. Finalists advancing include: Very Ralph (Brian Keene Music/HBO), Gretchen Carlson: Breaking the Silence (Lifetime), Grasslands - North America´s Hidden Wilderness (Terra Mater Factual Studios GmbH), HIV Rising (ABS-CBN), NOVA - The Planets – Series (WGBH), Great Bear Rainforest (MacGillivray Freeman Films), The Battle for Kabul (CNA, Mediacorp Pte Ltd), After Parkland (Voice of America) The Atom Araullo Specials: The Patient is Out (GMA Network, Inc.), Hong Kong: Behind The Frontline (SBS), The Face of a Stranger (CBC/Radio-Canada (émission DÉCOUVERTE), Orla Tinsley: Warrior (RTE Documentaries), Last Breath (ZDF German Television), Disasters at Sea: Marine Electric (Discovery Channel Canada), and Run The Risk (The Huffington Post Canada). For the entire list of Finalists, click: HERE.

Entertainment entries achieving Finalist status include Shakira in Concert: El Dorado World Tour (Sony Music Entertainment US Latin LLC), Fleabag - Series 2 (all3media international), MasterChef Junior USA (Endemol Shine International Limited), Barefoot Contessa: Cook Like A Pro (Pacific Television), A Capitol Fourth 2019 (Capital Concerts), Archer (Endemol Shine International Limited), Jugar con Fuego (Telemundo International Studios), Bauhaus - A New Era (ZDF German Television), The Brokenwood Mysteries Series 6 (South Pacific Pictures), Dream Raider (HBO Asia), NIVIS - Amigos de otro mundo (The Walt Disney Company LATAM), Wonder Kiss (Wawa Pictures Pte Ltd), Last Madame (Ochre Pictures), and Campus Eats: Season 3 (Big Ten Network).

Persuasive promos moved on to the medal round, Finalists include: BBC Studios, ESPN, beIN SPORTS Asia, Sony Pictures television Creative Center, MLB Network, ZDF, RT America, The Walt Disney Company, Europe and Africa, Radio Television Hong Kong, AMC Networks International Southern Europe, France 3, Corus Entertainment Ltd, Bacon & Sons Film Co., The Walt Disney Company Latin America, Shine Light Entertainment and TV Globo.

Broadcast Journalism entries showcased headline topics from the world stage. Companies moving on to the medal round include: NBC News, MSNBC, GMA Network, Inc., Voice Of America, Middle East Broadcasting Networks, Inc¸ MBC (Munhwa Broadcasting Corporation), China Global Television Network(CGTN), Canal 13 Artear S.A., MediaCorp Pte Ltd, Radio Television Hong Kong, and CGTN AMERICA.

Al Jazeera, the 2019 Broadcaster of the Year, was in the lead. Finalists include Al Jazeera Investigations, the documentary series focusing on world issues and Fault Lines, the network’s current affairs and documentary series. Al Jazeera English’s 101 East investigative journalism series had a robust number of programs advance including 101 East: Malaysia - The World's Biggest Heist, 101 East: Malaysia - Najib Speaks, 101 East: Mary Ann Jolley and 101 East: The War On Afghan. Al Jazeera Nonfiction series Radicalised Youth (Al Jazeera English) and News report News - Sahel Violence (Al Jazeera English) also were among the many programs advancing.

Content covering the wide world of sports advanced to the medal round. Finalists include The Good The Bad The Hungry (ESPN Films), Saturdays in the South: A History of SEC (ESPN), 30 for 30 (ESPN Films), The Journey: Big Ten Basketball 2019 (Big Ten Network), Patricio Manuel: A Fighter's Chance (CBS Sports Network), Brick by Brick: Inside Access with the San Francisco 49ers (San Francisco 49’ers), Kick off! Life - The Wall Special (Deutsche Welle), Expedition Brazil (Grupo Globo), The Golden One (TV4 Sweden) and The World Reaches for Tokyo: Second Chance Dojo (NHK (Japan Broadcasting Corp.).

Streaming content provided storytelling in all genres for all audiences. Finalists range from dramas to documentaries, news to branded entertainment, comedy to music video and educational to esports. Entries advancing include: Day n Nite (Tokyo / Taiyo Kikaku), Educators (South Pacific Pictures), The Storm (All Media Communications), Grenfell Tower and Social Murder (Hamlett Films), Heroin the Walking Dead (sinfiltros) and E:60 "2-Player" (ESPN.)

Corporate Image Films rallied on behalf of the brand and its mission. Finalists include Ask Twice (The Edge Picture Company), Dinner with a goal (TV Globo), Heart of an Olympian (Kaleidoscope Productions), Sailing to the Limits (Media Zoo Ltd.), In Your Shoes (The Edge Picture Company),

Life without Limitations - The story of Sophie Vouzelaud (Sonova AG), Drowning (Media Zoo Ltd.), Invictus III - The perfect Match (Norvell Jefferson), DCMS - Less of a Lonely Place (Merchant Cantos), Admired Women (The Walt Disney Company, Europe and Africa), Recycle Week 2019 (Radley Yeldar) and Are You Listening? (Casual Films).

All Entries in the 2020 competition were judged online and screened by NYF’s TV & Film Awards Grand Jury of 200 plus producers, directors, writers, and other creative media professionals from around the globe. Nominated Finalists are judged by a panel at the United Nations Department of Global Communications (UNDGC) for the UNDGC Awards. Award-winning entries will be showcased on the TV & Film Awards winners gallery. To view the 2020 TV & Film Awards Finalists please visit: Finalists.

The 2020 NYF TV & Film Awards Storytellers Gala will take place at the annual NAB Show in Las Vegas on Tuesday, April 21st, 2020. For the tenth consecutive year, NYF and their official partner, NAB Show will present the TV & Film Awards (and NYF Radio Awards) to the nearly 100K attendees from 165 countries and 1,700 exhibitors, all with a combined purchasing power of $20.5 billion.

The leading global business performance agency, iProspect from the house of Dentsu Aegis Network (DAN), has released their fifth annual whitepaper, 'Future Focus 2020:

The Next Ten Years'. It is built to help marketer navigate the road ahead in a hyper-sensitive global media landscape. The report uses evidence-based data and interviews to predict that those businesses that reconcile long-term planning with short-term performance will see continued success in the decade ahead.

iProspect interviewed  more than 350  global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to not only understand their expectations for 2020 but also their hopes and concerns for the next ten years. The report also includes exclusive interviews with global leaders from businesses such as Sprint, SideWalk Labs, Microsoft, and Buttercloth.

Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020 and that the search for ways to keep pace with the speed of change in the next five years keeps marketers awake at night. Marketers are torn between what the industry dictates and their own experience of digital transformation. 78% identify having a connected data strategy as the most important component of a successful digital transformation, while 69% believe a clear culture transformation strategy is the most underestimated facet. It is clear that inclusivity is still more a concept than a reality. While 93% of marketers believe inclusive marketing is important, fewer than one in ten review for inclusivity as part of product and marketing campaign development. New commerce models are predicted to turn heads; one out of four marketers believe subscriptions could represent more than 50% of their revenues in five years, and less than half declare they don’t plan to get involved in recommerce at all in the next five years. 

In 2020, more than 1 billion people are expected to make a proximity mobile payment.

By 2023, there should be about as many digital voice assistants in use as there are people living across the world.2 3 By 2025, the total GDP is expected to grow by a third. By 2028, mobile display advertising alone is forecast to represent a $178 billion (USD) market.

By 2030, more than 1 billion people are likely to join the middle class, whose demand powers most economies.

While the 2010s have undeniably been a period of deep changes for the world, they were just a glimpse of the economical, technological and demographical transformations that the 2020s will bring. To make the most of the opportunities offered by this booming landscape, brands will have to navigate increasing consumer expectations, the ever-expanding power of technological platforms, massive amounts of available data, and moving regional regulatory frameworks. A colossal undertaking.

For the past five years, iProspect has been asking clients about their ambitions for the year to come to help them better prepare for the challenges ahead. This year, we surveyed 250 top marketers across 35 countries to not only understand their expectations for 2020, but also their hopes and concerns for the next ten years. • Increasing trust and harnessing technology are the key ambitions for 2020: increasing consumer trust in their brands is the utmost priority for marketers (8.8 grade out of 10), followed by using data to create personalised consumer experiences (8.7) and maximising sales within online marketplaces (7.5). Their key challenges remain efficiently managing high volumes of data, understanding the impact of Artificial Intelligence (AI) on marketing strategies, and improving internal structure. In this context, it is no surprise the most sought-after talent profiles to complement marketing teams in the next five years are data scientists and analysts (33% of respondents).

• The search for ways to keep pace with the speed of change keeps marketers awake at night: when it comes to the next five to ten years, marketers say the three most important macro-trends that will impact the marketing discipline are the growing importance of artificial intelligence and automation in consumers’ lives and in marketing practice (31% of respondents), the increasing connectivity of people and devices (30%), and the new demands from consumers around sustainable practices (15%).

• Marketers are torn between what the industry dictates and their own experience of digital transformation: marketers identify having a connected data strategy (cited by 78% of respondents) and building the right technology infrastructure (59%) as the most important components of a successful digital transformation. However, they believe defining a clear culture transformation strategy (69%) and establishing a strong learning and development strategy (58%) are the most underestimated facets.

• Inclusivity is still more a concept than a reality: Ninetythree percent of marketers believe inclusive marketing is important as a moral imperative and/or for the business potential it represents. However, in practice, less than one in ten review for inclusivity as part of product and marketing campaign development. When thinking about the diverse groups that were represented at least once in a positive way in the campaigns run over the last six months, plus-sized individuals, disabled people and non-binary gender people are still severely underrepresented.

• New commerce models turn heads: only one out of five marketers believes the subscription model cannot be applied to their industry, while one out of four believes subscriptions could represent more than 20% of their revenues in five years. Additionally, although two out of three marketers believe recommerce is not applicable to their industry as of today, less than half declare they don’t plan to get involved in recommerce or don’t anticipate their recommerce revenue streams to increase at all in the next five years. Marketers are also fully aware of the sustainability groundswell: only three percent believe a company’s sustainability practices will be of no or minimal importance five years from now. For this fifth annual edition of Future Focus, iProspect builds upon the expectations and concerns shared by marketers to examine four major themes that we believe will shape the consumption landscape and the marketing discipline over the next years.

• Digital transformation… still loading examines the current state of digital transformation and what makes brands successful in the digital economy.

De-averaging looks into the rise of Diversity & Inclusivity and the personalisation imperative.

Commerce, redux ponders the growing commerce models, from direct-to-consumer to recommerce and subscriptions.

Mobilis in Mobili delves into the increasing connectivity and its implications for client centricity and the marketing practice. By not only exploring what these trends are and what they mean, but also looking at how to make the most of these business opportunities by preparing today, Future Focus 2020: The Next Ten Years invites marketers to reconcile long-term planning with short-term performance.

In this latest  publication, iProspect not only explores what these trends are and what they mean but also, look at how to make the most of these business opportunities by preparing today.'Future Focus 2020: The Next Ten Years' invites marketers to reconcile long-term planning with short-term performance.

Luxury motorcycle brand Ducati today announced a change in its management structure.

With Mr. Sergi Canovas moving to an international role, Ducati Motor Holding announced Mr. Bipul Chandra as the new Managing Director of the India operations.

Mr. Chandra in his earlier role, was Ducati India’s Sales Director, and has now assumed the position of Managing Director for the company. In his new role, Mr. Chandra will be responsible for spearheading Ducati’s business growth and network expansion in the country.

Mr. Bipul Chandra, Managing Director of Ducati India said, “It’s an honor to be associated with a leading global superbike manufacturer. It was an absolute pleasure working with the India team and I look forward to newer challenges in my role as the Managing Director for Ducati in India.”

With more than 2 decades of experience in the auto industry, Mr. Chandra has played an instrumental role in steering the growth and expansion of brands such as Ashok Leyland, Tata Motors and Bajaj Auto Ltd. Being an industry veteran, Mr. Chandra has excellent analytical skills, system & process orientation, strong inter-personal skills and ability to work in a multicultural & geographical environment.

In partnership with Yuvaa, the campaign will run through 2020 and reach half a million people

In the run up to Safer Internet Day, Instagram today announced a new campaign to nurture a safe and supportive community online. In partnership with Yuvaa, a youth media and insights company, the app has launched an ‘Unlabel India’ campaign, to inspire conversations among youth all across India and initiate positive online dialogue.

Instagram’s mission is to bring people closer to the people and things they love and that’s only possible when they feel safe online. The app has partnered with Yuvaa, known for their purpose driven content, to initiate the campaign in a phased manner. The first phase will begin with a roadshow to 20 cities in 50 colleges, where young Indians will be encouraged to speak up on issues such as mental health, bullying, safe spaces and gender sensitivity. They will also be given guidance on it. The next phase will be about having a sustained engagement with the colleges through ‘kindness clubs’, ‘kindness ambassadors’ and targeted digital campaigns.

Tara Bedi, Public Policy and Community Outreach Manager at Instagram, while speaking about the campaign mentioned, “Instagram is a place for safe self-expression and the safety and well-being of our community is our top priority. With ‘Unlabel India’, we’re hoping to lead a country wide conversation with students and spark a movement of kindness, empathy and respect, that is core to our platform and percolates to the entire community.”

From Chandigarh to Chennai, Pune to Guwahati, the roadshow will go to all parts of the country starting February, and aims to reach half a million people via online and offline engagements by the end of the year. Nikhil Taneja, Co-founder and CEO of Yuvaa, commented, “There’s more that brings people together than tears them apart. We aim to have critical conversations with today’s Gen Z, on topics that usually don’t get discussed like loneliness and body shaming, in an environment that is safe, diverse and inclusive. We’re proud to have partnered with Instagram on this journey, as it’s the first place where a new generation of young people express themselves. Together we hope to ‘Unlabel’ the stereotypes that constrain today’s youth.”

The campaign builds over the successes of the ‘Unlabel’ content series that was launched last year by Instagram and Yuvaa. In 2020, the ‘Unlabel India’ campaign carries forward the same objective, but in the form of a scaled program that aims to positively impact the well-being of India’s Instagram community.

The app has also recently launched the ‘Restrict’ feature to prevent unwanted interactions and started asking for date of birth when creating an account to build a safer experience for the youngest members of our community. 

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