04 December 2021 06:32


Post by MediAvataar's News Desk
- Jun 17, 2021
South Korea’s global cultural clout is no longer in question. This year alone, the world has seen a string of hits of K-pop bands ━ such as BTS and Blackpink ━ around the world, the Korean cinema ━ such as ‘Minari’ and ‘Parasite’━snatch global awards, and large ...
MediAvataar's News Desk

MediAvataar's News Desk

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After Yohani, the Indo-Canadian singing sensation AP Dhillon all set to entertain in The Takeover Tour

The upcoming tri-city tour of Supermoon will see AP Dhillon perform in India for the very first time alongside Gurinder Gill, G Minxr and Shinda Kahlon in Gurugram, Hyderabad and Goa

No one delivers the best on-ground event experience quite like Supermoon. Being the best in the business, the property continues to garner massive participation amongst music fans as they bring them up-close and personal to some of the biggest stars/singing sensations from all around the world, that include Russell Peters, Prateek Kuhad, Divine, B Praak, Raftaar, Lisa Mishra to name a few. Fans of Sri Lankan singing sensation Yohani were recently treated to a power-packed performance by the artist at the recently held Supermoon #NowTrending, it’s time for another superstar to make audiences go wild. The wait is over for all the Punjabi rap aficionados as Supermoon brings to you the singing sensation behind the groovy ‘Brown Munde’ song—AP Dhillon, live in a tri-city tour as part of the singer’s ‘The Takeover Tour’ for India. The Indo-Canadian singer, rapper, songwriter and record producer is all set to deliver three high-octane live performances at ZEE Live’s Supermoon ft. AP Dhillon -The Takeover Tour, in November 2021 as part of his debut India tour. The tri-city tour will commence at Gurugram on 24th November, moving to Hyderabad on 26th November followed by Goa on 28th November 2021.

At each of these performances, fans will witness pure music magic as AP Dhillon shares the stage with fellow artists Gurinder Gill, G Minxr and Shinda Kahlon, performing their hit songs. With this announcement, the stage is set for music fans across the country to enjoy this once-in-a-lifetime experience featuring a worldwide phenomenon who continues to make waves in the music industry and regale fans with power-packed performances on his hit numbers Brown Munde, Insane, Ma Belle, Takeover, Excuses, Toxic across multiple cities. Along with entertainment, ZEE Live shall ensure a safe environment for you following the utmost standards of safety and hygiene.

Sharing his thoughts on the upcoming event, Swaroop Banerjee, Chief Business Officer, ZEE Live said, “Supermoon is India’s one of biggest music and comic touring brand. Our ambition was clear when we coined the thought — the country does not have a mega brand that focuses on touring the world’s most iconic trending artistes. Over 70 performers including Russell Peters, Raftaar, Prateek Kuhad, Divine, B Praak and most recently the Sri Lankan sensation Yohani have toured under Supermoon in the past. With AP Dhillon and his band delivering hits such as Brown Munde, etc., taking the music world by storm, there was no way we would not tour them with Supermoon. Audiences in Gurugram, Hyderabad and Goa are going to have the safest and memorable comeback gigs. I think the global desi sound that this band puts out elevates a concert experience. I have to say with The Takeover Tour have been the most professional representation an artiste of this stature can have, and it has been a joy partnering with them for Supermoon.”

The singer, who has rocked the internet with his superhit blockbuster track ‘Brown Munde’ garnering more than 381M views worldwide, debuted his career with the solo song Fake, labelled Run-Up Records in 2019 and enjoys an ever-growing stardom that only a few can imagine. The Punjabi legend got his fame with his single, Deadly in 2020, which peaked at #11 on the UK Asian Music Chart. Since then, he has gone on to see a majority of his songs such as Dropout, Majhail, top the UK Asian and Punjabi Music Charts.


BBC Global News today announces the launch of a month-long multiplatform sponsorship campaign with Hyundai.

The deal sees Hyundai become the exclusive sponsor of ‘Memories of the Future 2045’ – a series of six short films and a half hour documentary produced by BBC Studios’ Science Unit which will be broadcast on BBC World News – the BBC’s global television news channel, which is available in 450 million households across 200 countries and territories around the world. It will be accompanied by six articles on BBC Future, which will also host the films. The deal reflects Hyundai and BBC Global News’ mutual desire to examine the issues facing the planet and showcase solutions from across the world.

Narrated by Ivor Novello-winning and multi-million selling musical artist KT Tunstall, ‘Memories of the Future 2045’ deep dives into the hopeful solutions we need for a better, healthier planet. The programme features leading voices and experts on everything from the future of energy to housing, food to aviation and cities to fashion. The story is told as though it is already 2045 and radical changes have taken place. It includes a number of interviews with global sustainability leaders such as Danish inventor, Professor Henrik Stiesdal, who helped create the first offshore wind farm, climate scientist Angel Hsu, Professor Dilys Williams - founder of the Centre for Sustainable Fashion - and Professor Cheong Koon Hean from the Centre For Innovative Cities - the first women to head Singapore’s Urban Development Agency and the visionary behind the greening of Singapore.

In addition, BBC StoryWorks - the commercial content studio of BBC Global News – is creating a bespoke 30 second piece of commercial content to appear in ad breaks around the programme. The ad focuses on ‘generation one’ – children being born today who could be the first generation to benefit from a carbon neutral world. It features Hyundai Motor Group’s Executive Chair, Euisun Chung, speaking about his desire to create a more sustainable future for them.

Thomas Schemera, Executive Vice President and Global CMO of Hyundai Motor Company, said: “Collaborating with global media platforms like the BBC allows us to advance our Progress for Humanity vision and help further the collective understanding that we – people, brands and businesses – all have a responsibility to act.”

The deal also includes the renewal of Hyundai’s successful sponsorship of BBC Future Planet. Future Planet is the BBC’s home for in-depth, evidence-based stories on potential solutions addressing the pressing environmental challenges around the world. Launched last year in response to a growing audience interest in sustainability, Future Planet was the first major online publication with a sole focus on climate change that also aims to be as close to zero carbon as possible.

Hyundai’s previous campaign involved the creation of a documentary-style commercial film by BBC StoryWorks, highlighting Hyundai’s partnership with the ocean conservation organisation, Healthy Seas, to combat ocean pollution, nurture sustainable marine ecosystems, and support a circular economy. Earlier this year, the company also ran two advertising campaigns around Earth Day and Environmental Day 2021.

Further advertising will run around some of the BBC’s wide range of coverage for COP26 2021. In the run up to the event, the BBC has extensive plans which aim to bring audiences to the heart of November’s summit with special programming, news and digital coverage.

Under the banner of Our Planet Now, the BBC’s global services will deliver unrivalled and comprehensive coverage of COP26, as well as a wide range of programming throughout the autumn and winter exploring, in depth, the topics of environmental sustainability and the world’s changing climate. It includes reporting and analysis led by the BBC’s first ever Climate Editor, Justin Rowlatt, and Science Editor, David Shukman, as well as reporters on the ground across the globe, including West Africa Correspondent Mayeni Jones, South Asia Correspondent Rajini Vaidyanathan and Australia Correspondent Shaimaa Khalil.

Sean O’Hara, EVP of International Advertising Sales at BBC Global News, said: “We are delighted to continue building on our work with Hyundai through this global sponsorship campaign. With climate change currently at the top of the news agenda, this series, along with the BBC’s extensive range of coverage across its platforms, raises important issues which our global audience cares deeply about. ‘It is a powerful examination of how innovation allows us to instigate meaningful change and protect our planet.”

New for 2022, TV & Film Awards Debuts New Trophy, the NYF Tower

The 2022 New York Festivals® TV & Film Awards competition is open for entries. New York Festivals Television & Film Awards honors storytellers from around the globe. Since 1957, the competition has celebrated excellence and innovation across all genres and platforms, keeping pace with industry-wide developments and global trends.

“When we added ten categories for social justice content last year, filmmakers and storytellers from around the world responded with thought-provoking work,” said Rose Anderson, VP/Executive Director, New York Festivals Television & Film Awards. “This year, we are thrilled to announce the debut of our new trophy, the iconic NYF Tower in hand-polished Gold, Silver, and Bronze.”

2021 Social Justice medal winners included “CBS Sports Presents 8:46” (CBS Sports), “A Most Beautiful Thing“ (50 Eggs Films), “The Psychologist of Aleppo” (CRTVE), “The Price of Poverty “(DW Deutsche Welle), “MLB Tonight: A Conversation” (MLB Network), “The Time Is Now” (The Edge Picture Company), “Momma Lonnae O'Neal Essay” (ESPN), “Witness - St. Louis Superman” (Al Jazeera English), “I Am Not A Commodity (Antenna 3), and “Surviving R. Kelly Part II: The Reckoning” (Kreativ Inc. for Lifetime).

To view a complete roster of 2022 categories, visit HERE.

2021 Grand Awards were “My Octopus Teacher” Documentary: Nature & Wildlife (Off the Fence B.V./Sea Change Project/Netflix), “All Creatures Great And Small” Entertainment Program: Drama (Playground TV for Masterpiece PBS and Channel 5 in association with All3media International and Screen Yorkshire), and “The Last Dance” News Program: Best Nonfiction Series (ESPN).

Molly Solomon, Executive Producer & President of NBC Olympics Production and Executive Producer for the Golf Channel received the Lifetime Achievement Award. 

Al Jazeera English, Qatar, earned Broadcaster of the Year and The Edge Picture Company, UK, earned Production Company of the Year.

Although the 2021 in-person NAB Show was cancelled due to pandemic quarantine restrictions, NYF pivoted with a 90-minute virtual ceremony Storytellers Gala featuring highlights and acceptances from 100 winning teams of men and women coming from their homes in 40+ countries.

The 2022 TV & Film Awards Storytellers Gala will take place at the annual NAB Show in Las Vegas on April 26, 2022. This is the 12th year of NYF’s strategic partnership with NAB Show. All NYF TV & Film Award winners have access to the multi-day event which is the world’s largest global gathering for the media and entertainment industry.

For the second year in a row, New York Festivals welcomes JusticeAid, an organization that promotes justice through the arts and public engagement, as a partner.

The deadline to enter the 2022 Television & Film Awards competition is February 1, 2022.

All Entries in the 2022 competition will be judged online and screened by NYF’s TV & Film Awards Grand Jury of 200+ producers, directors, writers, and other creative media professionals from around the globe. Award-winning entries will be showcased on the TV & Film Awards winners gallery. To view the 2021 TV & Film Awards winner’s showcase visit: winners.

This special program will be aired on the day of Chhath Puja, November 10, between 5 pm and 7 pm

Festivals always call for special celebrations, and Zee Ganga knows how to make such times memorable for its viewers. Understanding the pulse of the audience, this number one GEC Bhojpuri channel is all set to add to the festivities, up the happiness and fun, with their special program titled ‘Jai Chhathi Mai’- Yug Yugaantar ki Aviraal Chhath Leela. The two-hour-long non-stop entertainment will showcase beautiful stories of different time zones in the form of play on November 10, between 5 pm and 7 pm. The biggest superstars of the Bhojpuri film industry, Manoj Tiwari and Dinesh Lal Yadav, will be frontlining these narratives along with other stars from the Bhojpuri region. Along with this, viewers are definitely in for much more fun and frolic as their favourite Bhojpuri superstars will entertain them with their devotional singing and dancing performances. The show will be co-hosted by Manoj Tiwari, Dinesh Lal Yadav and Ritesh Pandey.

Celebrating Chhath Puja fervor, the special show ‘Yug Yugaantar ki Aviraal Chhath Leela’, will screen different stories— Satyug, Tretayug & Dwapaaryug — highlighting the times, as well as the essence and significance of it. While Satyug is the story Mata Parvati performing Chhath vrat for her son Kartik’ victory over demons, Tretayug narrates Siyaram ka chhath, the folklore of Mata Sita who performed this ritual, Dwaparyug’s tale is based on Draupadi’s Chhath vrat to regain the lost kingdom of Pandava and finally culmination with dance performances and celebration. Apart from the big stars, many other popular singers and performers from the regions of Uttar Pradesh and Bihar such as Ritesh Pandey, Akshara Singh, Rani Chatterjee, Rinku Ghosh among others will also be a part of these acts.

Speaking on ‘Jai Chhathi Mai’, Amarpreet Singh Saini, Chief Channel Officer- Bhojpuri, says, “ZEE Ganga is launched with the brand premise of Har Pal Aviral and there is nothing more symbolic and celebratory about this unstoppable spirit of every Bhojpuriya than the biggest festival of the region – Chhath. This year’s Chhath event is an ode to this resolute spirit through ages through its unique theme of Yug Yugaantar Ki Aviral Chhath Leela. These narratives not only symbolize the rich cultural journeys that the region believes in deeply but also epitomizes the pride around its most core and beloved festival which is unique and standalone. With a unique format of bringing narrative musical acts on Chhath for the first time, like every year we are confident that this insightful, celebratory and grandeur filled offering will once again find a deep connect with our viewers and will enjoy their unwavering attention.”

So, tune in to ‘Jai Chhathi Mai’ on Zee Ganga along with your loved ones for some soulful stories revolving around Chhath Puja!


During the pandemic we all went through our share of challenges. After practicing ‘social distancing’ for nearly a year and half, we have realized how much we crave human connection. Not being able to dine with friends, see loved ones or interact with co-workers has intensified the value of relationships. What these tough times have truly taught us is that we are a collective.

Our joys and growth are closely interlinked to one another. Now as we move ahead, we value those connections even more. Echoing the same insight, Zee Cinema has launched its campaign #RehnaHaiSaathSaath, which celebrates the spirit of unity, belonging, hope and positivity.

Zee Cinema, the leading Hindi movie channel, is known for the Blockbuster movies and family entertainment. The channel shares a deep emotional bond with its audiences built over time through its content and communication, which is why it has, today, become a part of audiences’ family. Brand research shows that audiences place the channel in the Orange needstate of Needscope model, which is strongly associated with attributes of Togetherness, Belonging, Harmony, hope and encouragement. With the Brand philosophy of ‘Jazba Hai Jeene Mein, Jab Cinema hai seene mein’, Zee Cinema always aims to infuse positivity and inspire every individual to make the most of everything life has to offer. This campaign is in line with the same brand purpose, where the channel aims to foster a deeper connection with its viewers using extremely topical and therefore unmistakably relatable truths.

The campaign is strongly connected with the nature of content the channel offers and the values it portrays. It takes a cue from one of the most watched films on the channel during the pandemic – Hum Saath Saath Hain. People connected with this film even more during this phase because it made them ’feel good’ and more importantly ‘feel together’. The channel took this essence to build a campaign around the theme #RehnaHaiSaathSaath.

Together, Zee Cinema and its creative agency Lowe Lintas conceptualised and created a series of three brand films that puts the spotlight on an array of emotions people experienced during the Covid-19 pandemic. Capturing the sentiment – ‘Ek daur se guzar ke hi humein pata chala, saath rehne ki ahmiyat, these heartfelt stories highlight how we now treasure connection with each other more than ever. These brand films will be promoted across TV and digital platforms in a multi-phased campaign.

Talking about the brand campaign, Ruchir Tiwari- Cluster head, Hindi movie channels, ZEEL said, “Zee Cinema has family entertainment at its heart and strives to deliver it with every movie presentation. During the pandemic, we tried to help our audiences stay entertained and engaged with heart-warming films. In this phase, we have all experienced a whirlpool of emotions. Here, connections have helped us survive and togetherness is what helps us progress. Rehna Hai Saath Saath is an extension of this sentiment. Through this brand campaign, we want to celebrate each audience member, their spirit and our ability to work together through it all. We hope to instil this spirit of happiness and deliver the promise of quality entertainment to all the families connected with us.”

Kartik Mahadev, CMO- Content business, ZEEL added, “Cinema is an inspiring and binding medium. This became even more apparent when we gathered around our television, as families, and watched movies together during the difficult phase of lockdown. The same is reflected by the 13% viewership rise for the Hindi Movies Genre during the 2nd wave. Zee Cinema has always been a champion of blockbuster movies and cinema’s core attribute of inspiration and togetherness. We, as a society, come together and do the extraordinary when times are tough. The “Rehna Hai Saath Saath” campaign captures this spirit of togetherness that has helped us emerge stronger. Each brand film mirrors the story of not just one person but the story of us as a people. It encourages us to move forward with a new sense of positivity.”

With festivities enveloping our spirits, Zee Cinema’s ideology - Seene Mein Cinema gains momentum as the channel gears up to air back-to-back blockbuster movies like Rashmi Rocket, Thalaivi, Squad, Antim, Sooryavanshi, Sanak and many more. With this brand campaign, the Zee Cinema family aims to create meaningful touchpoints to interact with their audience while wholeheartedly celebrating hope, positivity, and togetherness.

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