27 September 2020 10:05


Post by MediAvataar's News Desk
- Apr 22, 2020
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MediAvataar's News Desk

MediAvataar's News Desk

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After sweeping the awards night as debutants last year, Wunderman Thompson India did an encore at the 2020 awards night 

Bagged 12 blue elephants, 1 bronze elephant and 38 baby elephants for some of the biggest brands across multiple diverse categories 

For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and ‘Mobile Marketing’ followed by Lux’s ‘The Soap with a Lump’ which picked up 2 blue elephants in ‘Direct Marketing Communications’, ‘Experiential Marketing & Activations’. ‘The Soap with a Lump’ campaign was also honoured in the ‘Creativity for Good’ category with a bronze elephant. The agency’s ‘The Lynching’ campaign for Turtle bagged 2 blue elephants in ‘Film craft’.

Wunderman Thompson’s ability to inspire growth through the combined forces of creativity, data and technology was on show with the agency scooping up awards across multiple categories from digital and mobile to film, film craft, social impact, experiential and innovation.

Commenting on the wins Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia, said, “As debutants last year, we had swept the awards show. I am very happy that we did an encore this year. I am happy for other reasons too : 1) that we won these awards for our mainline clients, 2) that all our offices contributed and 3) we won across diverse categories – from Digital and Mobile to Experiential and Direct Marketing, besides films and film craft. This is the creative strength and capability of the ‘new’ Wunderman Thompson. Congratulations to the winning teams and to Senthil for leading from the front!”

Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “Our performance at Kyoorius Creative Awards (KCA) has been consistently good over the last 2 years. In fact earlier this year, Wunderman Thompson India was the only full-service Indian agency to be featured in The Drum’s ‘World Creative Rankings Report’ of the ‘Most awarded agencies in APAC’. The journey continues with 12 BLUE ELEPHANTS, 1 BRONZE ELEPHANT AND 38 BABY ELEPHANTS across some of our biggest brands in the country from Unilever to Facebook to Turtle and The Times of India across diverse categories. We will work harder and create more gold standard work this year to ensure that WT shines through and triumphs in 2021 with market leading work.”

Held every year, the Kyoorius Creative Awards (KCA) in association with One Club of Creativity, organisers of the One Show, seek to honour, recognise and award the most outstanding work in Indian advertising, design, and marketing communications.

Breakdown of Wunderman Thompson India’s wins:

07 Blue Elephants - Facebook Thumbstoppers

02 Blue Elephants - Lux ‘The Soap with a Lump’

02 Blue Elephants - The Lynching Film for Turtle

01 Blue Elephant - Mumbai Mirrored

01 Bronze Elephant (Creativity for Good) – Lux ‘The Soap with a Lump’

Thursday, 17 September 2020 00:00

ShareChat acquires HPF Films

The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brands solutions

ShareChat, the leading Indian social media group, today announced its acquisition of HPF Films, a video production company specialised in digital content. The acquisition will help ShareChat and Moj to strengthen their efforts towards building a better content ecosystem, establishing a stronger creator fraternity, and augmenting their advertising solutions for brands.

Started in 2018, HPF Films has ideated and produced 3500+ titles across different formats including web-series, digital ads, short films, and documentaries for 20+ brands like Meesho, OKCredit, ixigo, and Ola among others. Some of its best creations include popular shows like Zindagi Express, Ishq Mohalla, The Dating Scientist, What The Goat and Stones & Wounds.

Commenting on the acquisition, Manohar Charan, VP - Corporate Development and Strategic Finance, ShareChat, said, “As ShareChat continues on the aggressive growth journey, it is important for us to invest and build capabilities required to sustain growth on a large base. This acquisition will help us build a framework for our creators and nurture them to evolve as influencers on the platform. Moreover, HPF’s strength on creative side will also help us in creating innovative, high performing advertising solutions for the brands looking at engaging with our audiences”

With the acquisition, a 25-member team from HPF Films has already joined ShareChat and will be contributing towards content operations, digital marketing, creative solutions and creator management for both ShareChat and Moj.

Navin Lalwani, COO and Co-founder, HPF Films said, “We started HPF Films to address the growing demand for digital video content. Today, snackable video has emerged as the preferred content format on smartphones, and we have proven capabilities to contribute in the ecosystem. Given our expertise, we will assist the creators on ShareChat and Moj for better content creation through workshops, training etc. and strengthen the content operations and ad solutions. We are thankful to ShareChat for entrusting us with the responsibilities and we believe HPF’s inclusion into ShareChat will expedite the growth curve.”

Through this partnership both the brands aim to capture the emerging Bharat audience

With the launch of Shemaroo TV earlier this year, the free to air Hindi General Entertainment Channel has now become a popular choice and a household name for audiences in the Hindi speaking market. Shemaroo TV has partnered with the Prime Minister awarded app, Chingari, by Tech4Billion, that allows users to record and share short videos with incredible filters and games and many more. Through this partnership Chingari users will have access to Shemaroo TV’s popular and entertaining gamut of shows through small snippets, show recaps, memes and highly engaging content across various genres like Mythology, Drama, Horror, Classics and other original shows.

Through this partnership Shemaroo TV will enable access to its entertaining content in the form of short video clips and snippets from their most popular shows Devon Ke Dev… Mahadev, Geet, Ghar Ek Sapna, Saubhagyavati Bhava etc. The channel will also have regular updates to Behind the Scene and sneak peeks from new shows that are slated to be launched later this year for Chingari users.

Speaking on this association, Mr. Sandeep Gupta, COO – Broadcasting, Shemaroo Entertainment shared, “Since the launch of Shemaroo TV, we have focused on digital distribution of our linear content and simulcast of the content in various digital platform with the intention of exploring the reach as much as possible. Our recent Partnership with a homegrown brand Chingari is focused to entertain the emerging Bharat audience. Staying true to our tagline, Badalte Aaj Ke Liye, Shemaroo TV endeavors to be available on all such new age mediums to ensure every entertainment seeking audience is entertained. Hopefully through this association with Chingari, its users will get to enjoy a sneak peak of the varied content offerings at Shemaroo TV.”

Mr. Deepak Salvi, Co-founder & COO – Chingari, stated, “We are elated to have strengthened our association with Indian entertainment giant, Shemaroo, which is a household name across the country. As both of us are founded on solid visions and innovative approaches to cater to the ever-evolving Indian market, our merger will only pierce our vision across the country and into the remotest of towns and alleys, which are a powerhouse of experimental talent. Our subscribers, on the other hand, will benefit from getting exclusive ShemarooTV updates, other engaging content in the form of Tune-Ins, Celeb Bytes, Show Dialogues, Promos, etc. The journey is going to be very exciting from here on.”

In collaboration with Unacademy, an educational technology platform, the exclusive film will reveal how Edtech is emerging as a catalyst in the digital revolution and transforming millions of lives across geographies

With the widespread use of the internet, the digital world has grown to become crucial to the functioning of society. By 2023, India is expected to have 900Mn internet users, close to 1Bn mobile users and 2.1Bn device connections. With the country at a cusp of transformation, EdTech is emerging as a game-changer in improving the quality and standard of education using technology. Spotlighting India’s greatest revolutions sweeping across its education sector, National Geographic with its rich legacy of immersive storytelling has announced a documentary titled, ‘A Unicorn’s Revolution’. The documentary chronicles the journey of one of India’s largest learning platforms, Unacademy, whilst highlighting an innovative way of learning, teaching and aiming to deliver the best education content to build a stronger nation.

Premiering tonight at 9.30 pm on National Geographic, the film will provide viewers an inside view of India’s educational technology revolution that is taking place nationwide. From the biggest of cities to the smallest of towns; spreading its roots through living rooms and cafes, on public transport and in offices, seeking to improve millions of lives and with it shaping a better future for the society as a whole. The film explores this new education eco-system through the eyes of various stakeholders- learners, educators, entrepreneurs and innovators who are collaborating to bring a new vision to life by making high quality education accessible and affordable for everyone in India. The 42-minute film also features their success stories with Unacademy and their journey from a learner to an educator.

Talking about the film, Anuradha Aggarwal, Head - Infotainment, English, and Kids, Star India, says, “The country is on the brink of a digital transformation, and the rising popularity and acceptance of EdTech underlines that. Today, millions of students are accessing quality education from the comfort of their homes, positively impacting how they learn and prepare for a better future tomorrow. Unacademy is one such novel player, working towards enhancing the education system in the country.”

“Innovation and technology in education are instrumental in driving the growth and development of our nation. We, at Unacademy, take great pride in helping students across India crack their exams, by providing access to quality education regardless of where they live or their backgrounds. Working towards our mission of democratising education in India, we have partnered with National Geographic to reach out to millions of Indians who have the motivation to learn and need a platform to support their journey to success. Through this film we want to motivate learners who are seeking inspiration in their careers while we will continue to work hard to bring the best education to them,” says, Karan Shroff, Chief Marketing Officer, Unacademy.

National Geographic’s upcoming film, ‘A Unicorn’s Revolution’, will premiere tonight at 9.30 pm on National Geographic with a repeat telecast on Saturday, 19 September at 12 pm. The film will also be available on Disney+ Hotstar VIP.

Wednesday, 16 September 2020 00:00

Star Rapper Badshah Joins the MX Takatak family

Studies show Indian millennials and Gen-Z consume video content far more than any other form of digital content on a daily basis and MX Player’s short format video app – MX Takatak was launched to cater to this ever growing segment of digital enthusiasts.

The platform has witnessed tremendous growth, setting a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence and is home to the largest number of 1Mn+ digital influencers, who have chosen MX Takatak as their preferred platform of choice. Their community just got bigger with the addition of star Indian rapper and singer Badshah, who has also decided to join the MX Takatak family.

The ‘party anthem’ singer as termed by his fans, Badshah has delivered several chart busters over the years and is lauded for his lyrics, slow rap and performing with Bollywood’s biggest celebrities. Speaking about this association, Badshah said, “Music and video are two very important aspects of what I do to bring a complete experience to the audience. My fans have always been top priority for me and MX Tatatak, I feel, allows me to directly reach out and interact with them even in the most remote corners of India. With all of us having limited movement/travel and with so much happening around the world, this is the best time to engage with fans by creating some fun, snackable content. I am looking forward to my short format video journey with MX Takatak”.

Karan Bedi, CEO – MX Player elaborated saying, “We are proud and happy to welcome Badshah to the MX family. MX Takatak aims to provide the budding influencer talent pool a world class platform to showcase their art. And, who better than Badshah to inspire them to scale new heights like he has - he’s innovative, creative and is an icon of pop culture in India today, which makes him the perfect fit to inspire our millions of content creators on MX Takatak as well as engage with his fans on our huge user base.”

‘MX TakaTak’ offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording and much more to its digital superstars. Currently, it hosts digital influencers such as Gima Ashi, Ashika Bhatia, Rugees, Manjull Khattar, Khusi Punjaban, Mridul Madhlok and Ayush Yadav amongst others.

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