23 September 2020 05:14


Post by MediAvataar's News Desk
- Apr 22, 2020
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MediAvataar's News Desk

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Starring the talented Gulshan Devaiah and Sagrika Ghatge in lead roles, this one of its kind TV first initiative by &pictures will premiere on 24th October

Beware! As fairies turn into your worst nightmare, this October.

With 2020 being a window for many firsts, &pictures, India’s premium movie channel, takes a refreshing step in setting a benchmark in the broadcast space to maximize the movie viewing experience with a TV first initiative. ‘Footfairy’, an &pictures original film is all set to send chills down your spine with its release this October on &pictures. This murder mystery explores the dark side of how far an absurd obsession can make you go. Set against the backdrop of Mumbai, the edge of the seat psychological crime thriller is an intriguing cat and mouse chase between a CBI officer and a mysterious serial killer with a absurd fetish. Written and directed by Kanishk Varma, this edgy and gripping movie features the versatile actor Gulshan Devaiah, the beautiful Sagarika Ghatge and Kunaal Roy Kapur.

Speaking about this new offering, Ruchir Tiwari, Business Head - Zee Hindi Movies Cluster, said “As a brand, we have always kept innovation at the forefront to ensure a maximized movie viewing experience for the audience. Back in 1993, ZEE started the trend with the movie ‘Phir Teri Kahani Yaad Aayee’, a direct to TV release. And, now after 27 years, &pictures is launching its first TV initiative - ‘Footfairy’, an &pictures original film, which is another step in that direction. While new movies are skipping theatres and hitting OTT platforms this year, &pictures with the launch of Footfairy is geared up to set new benchmarks in the Indian television space with a TV first release. Television is a powerful medium to reach out to a vast base of audience at one go. It reaches out to 835 Mn audiences across India which is unmatched compared to any other medium. And, the current subscribers of &pictures will be able to watch this TV first release at no extra cost. Produced in collaboration with Odd Ball Motion Pictures, Footfairy is a dark, twisted story in the universe of the young and restless urban India that will keep the audiences engaged.”

Actor Gulshan Devaiah said, “The script of Footfairy had me going right from the start, I was really hooked to it. A lot of preparation went into making this psychological crime thriller. We spent about 2 months researching and preparing for this role to ensure we get the nuances right. I had an absolute rollercoaster of a time working with a meticulous and well-prepared director like Kanishk Varma and his team. In the movie, I am essaying the role of a CBI officer which is a first for me. In the given scenario it will be great to take our film to a wide audience through a tv first release. Can’t wait to see how the audience react to it.”

“Psychological thrillers have always fascinated me because of its immersive experience which keeps you hooked and at the same time leaves you wanting for more. And, you’re secretly trying to solve the mystery in your head which makes you feel like a part of the process. With a gripping narrative, Footfairy delivers the perfect amount of thrill, mystery, and intrigue that will surely keep you at the edge of your seats.” Added Sagarika Ghatge

Speaking about Footfairy, the writer and director of the movie Kanishk Varma said, “Crime thrillers have always intrigued me, the whole suspense, mystery and the chase involved just blows my mind. I have been a huge fan of the book Mind Hunter and that’s something that inspired me to create Footfairy. Audiences today have been exposed and are now more accepting towards edgier content. Footfairy with its bold and all new perspective is a perfect film for those who love to explore and experiment. The movie touches upon subjects that exist but are not openly spoken about like fetish or obsession. I enjoyed working with a very committed team and together have passionately created an edge of your seat adventure that you are sure to enjoy.”

Satark Raho. Footfairy aapke aas paas hai

Footfairy, an &pictures’ original film premieres on 24th October!

Monday, 21 September 2020 00:00

BrandZ™ Top 75 Most Valuable Indian Brands

Innovation fuels growth for retail and telecom sectors

HDFC Bank ranked no.1 for seventh year despite brand value decline in the banking sector

Economic impact of COVID-19 leads to 6% drop in total value of ranking

Reliance Retail becomes fastest riser with brand value growth of 102%

Retail and telecom brands have outperformed most other categories and seen their brand value increase in the 2020 BrandZ™ Top 75 Most Valuable Indian Brands ranking, released today by WPP and Kantar. In challenging economic and social conditions created by the global pandemic and a pre-COVID-19 slowdown in the Indian economy, brands have to adapt quickly, with innovation and agility helping to fuel growth.

This year’s ranking was worth $216 billion in brand value, a decline of 6% over last year, driven largely by a slowdown in the brand value of companies in the banking and automotive sectors. Despite the overall decline in brand value of the Top 75, 26 brands increased in value and five were new entrants. India’s top brands also performed well against other countries where declines in total brand value were much greater.

The retail sector in particular has adjusted to the needs of shoppers restricted by lockdown measures. Reliance Retail (+102%, no. 25, $2.3 billion) was the fastest riser this year, up 30 places, with telecom brand Jio (no. 7, $6.9 billion) contributing to the overall success of the parent company. The largest retailer in India, Reliance Retail has invested in its digital commerce capabilities, comprising JioMart’s online B2C business and the kirana digitisation programme, with plans to digitise five million kirana stores by 2023.

Online retail brands, Flipkart (no. 8, +40%, $6.5 billion) and D-Mart (no. 16, +38%, $3.3 billion) also saw their brand value increase significantly, while instant food brand Maggi (no. 23, $2.5 billion) had one of the highest brand value growth figures (46%) this year.

For millions of Indians who stayed at home during the crisis, telecom providers have supplied a much-needed lifeline and fulfilled a growing demand for data-driven services like online gaming and media streaming. Airtel (no.4, +36%, $13.9 billion) was the top telecom brand, while Jio saw its value increase 26%. One of five new entrants, BSNL (no. 75, $583 million) also benefitted from the overall uplift in the telecom category, which contributed $25.5 billion to the ranking this year. As the sector continues to consolidate, local players will become more important and will need to continue to innovate for future growth.

HDFC Bank was India’s top brand worth $20.3 billion, claiming the no.1 spot for the seventh consecutive year, and contributing to banking being the leading category in this year’s ranking worth a total of $42.1 billion in brand value. Consistent in its financial performance and customer experience, the bank was also ranked no. 59 in the 2020 BrandZTM Top 100 Most Valuable Global Brands report.

David Roth, CEO of The Store WPP, EMEA and Asia and Chairman of BrandZ, said: “Brands globally are being tested by the pandemic, especially in countries such as India where the economy was slowing down prior to COVID-19. Many Indian brands have risen to the challenge and demonstrated their ability to innovate and adapt in ways that are world class. Our analysis proves convulsively once again that companies who invest in brand building are better placed to survive such challenges and come out stronger.”

Preeti Reddy, CEO - South Asia, Insights Division, Kantar, said: “The performance of retail, telecom and FMCG brands has shown that being agile in times of crisis is critical for growth. Brands need to constantly innovate in order to survive and re-purpose themselves for the future, or risk being left behind. Those brands who continue to drive transformation, not just digitally, but in the total experience they deliver to meet consumer needs, will create opportunities to increase their value in the future.”

BrandZ’s strong brand portfolio continues to out-perform the market, where recovery during the pandemic is faster for strong brands. Globally, the BrandZ strong brands portfolios have consistently outperformed the market, including the S&P 500 and MSCI World Index. This validates the role of marketing and brand-building investment to support business recovery.

Other key trends in the BrandZ™ Top 75 Most Valuable Indian Brands Ranking, include:

The ‘lipstick effect’: Newcomers included personal care brands, Dove (no. 61, $847 million) and Close Up (no. 69, $663 million), which benefitted as consumers, unable to spend on luxury items, such as holidays during an economic downturn, treated themselves to small luxury personal care items

Trusted brands have weathered the crisis better than brands with a low trust index. In a category where it is difficult to gain consumer trust, Airtel bet on its brand strategy of being open and transparent. It is now one of India’s most trusted brands and grew 36% in its brand value over the past year

Innovation keeps it fresh: Despite the paints industry struggling in India, top 5 brand Asian Paints (no. 5, $8.0 billion), grew its brand value by 14%, by focusing on meaningful difference, communications and innovation. The market leader, it has successfully brought out new products, while building a strong distribution network and raising its profile among key influencers like architects and professional painters

Brands with a strong purpose drive growth, particularly during challenging times. BrandZ analysis shows that consumer expectations of brands to act more responsibly have tripled in the last 10 years and this year’s ranking demonstrates that Indian companies are striving to deliver better products and services, which contribute positively to people’s lives, the environment and wider communities.

YouGov DestinationIndex data shows domestic destinations currently dominate the list of top ten travel hotspots for Indians

Data collected by YouGov DestinationIndex, that tracks public perception of the world's most popular hotspots on a daily basis, has revealed that Goa is the number one choice of urban Indians for their next vacation. Goa opened up for tourism in July and gradually started reopening restaurants with certain guidelines. According to the new Unlock 4.0 guidelines, COVID-negative certificate, or home isolation for those travelling to Goa will no longer be required. With steady efforts taken by the state authorities to welcome tourists again, it is not surprising to see people choose Goa as their top holiday spot amidst Covid19.

The pandemic seems to be rebooting domestic tourism. DestinationIndex data shows despite travel bouncing back globally, Indians choose to stay close to home, and four out of the top five places to travel by Indians are local destinations.

Although the number of Coronavirus cases in the state is constantly on the rise, travel enthusiasts are keen to holiday in Delhi, ranking it second in the list of top ten destinations.

God’s Own Country Kerala is placed in third, followed by Maharashtra in the fourth position. Preference to travel to both these locations has seen an increase over the last ten days.

The Maldives is the only international destination ranked in the top five places- at fifth. In fact, preference for the Maldives has seen the greatest rise, from 2.6% to 6.8%, in the last ten days. After four months of lockdown, Maldives finally opened to international tourists in July and has relaxed many travel norms. In addition to this, incentives such as free visa on arrival and no compulsory quarantine could be another reason for the increase in interest to travel to this location.

After the Maldives, Switzerland and Dubai are the other foreign destinations in the list of top 10 places, ranked in seventh and tenth, respectively.

Finally, Himachal Pradesh, Uttarakhand, and Rajasthan complete the list of top ten destinations, in the sixth, eighth and ninth, respectively.


The Indian public’s perceptions of 40 destinations are tracked daily by YouGov DestinationIndex, with Intent (“Most likely to next visit”) one of 16 metrics monitored.

The tool also operates internationally in 25 markets altogether, tracking a total of 120 destinations. It provides marketers in the tourism industry with a traveller’s-eye view of the world’s most popular tourist spots, as well as measuring the factors which contribute to their success.

The tool will allow marketers to see rankings of destinations against each metric, as well as track the fortunes of places, on a daily basis (see samples below).

YouGov DestinationIndex can be used to:

Rank a destination’s status of prestige, quality and value

Learn how perceptions are affected by global and local events

Explore target audience preferences

Support strategy development to ensure messaging hits the spot

Evaluate and adjust specific marketing campaigns

Track long-term visitor trends

Profile travellers by destination

Measure the economic impact and forecast future expenditures for destinations and more…

Data can be filtered to see the views of thousands of different audience segments – with profiles including domestic or international travellers, those with an airline, hotel or airport preference or those most likely to travel this year - all viewed as a snapshot or tracked over time.

Metrics cover the full purchase funnel for tourism and range from awareness of a destination, through perceptions of quality, value, impression and more, right through to intent to visit.

Monday, 21 September 2020 00:00

Chennai Super Kings faces a double whammy

Almost half of urban Indians think it will win the IPL

Interest in the series hasn’t changed due to the pandemic, and more than half claim their time spent watching movies, online content and other sports is likely to decrease during IPL

After months of uncertainty, the much-awaited Indian Premier League (IPL) 2020 is set to commence from September 19th in the UAE. The tournament appears to be high on drama with new events unfolding each day in the lead-up to the opening ceremony.

Although players from different teams have withdrawn from the series, the situation looks grim for the Chennai Super Kings (CSK). Not only did its leading players Suresh Raina and Harbhajan Singh pull out of the tournament, but also two of its other teammates tested positive for Covid.

YouGov’s latest survey reveals although a large proportion of urban Indians (66%) think these developments can prove disadvantageous to CSK, nearly half (46%) still believe the team will take the trophy home in 2020. Some (23%) believe Mumbai Indians (MI) is going to win the IPL yet again this year. Few think Kolkata Knight Riders (12%) will be the winners, and fewer feel Royal Challengers Bangalore (7%) or Sunrisers Hyderabad (5%) will walk away with the trophy. Chances of Kings XI Punjab, Delhi Capitals and Rajasthan Royals winning the series are believed to be the least by people.

In fact, the two teams that respondents are most excited to see competing against each other in the IPL finals are CSK and MI.

The unfortunate developments around team CSK have fans worried & almost six in ten (58%) think the safety of other teammates as well as the players of other teams is likely to be at risk. Only one in five (20%) feel these events are unlikely to pose a threat for the other players.

Given the IPL is the only sporting event of the year for Indians amid this pandemic, a majority (68%) expressed their interest in the tournament and said they will be following it. However, close to a third (32%) showed lack of eagerness in the IPL matches.

Despite the delayed start of the series, YouGov data shows interest level in this season of IPL is the same as last year (67% vs 65%), and the pandemic does not seem to have affected the popularity of this sporting event. The high interest level in this season could be the reason for more than half saying their time spent watching movies (61% saying this), web series or online content (57%) and other sports (54%) is likely to decrease during the upcoming IPL season.

Out of those who showed a low level of interest this year, IPL being held outside India (39%) and fatigue of staying home and general loss of interest (36%) emerged as the main reasons for not wanting to watch the series this year.

When asked what are they likely to do if the UAE government allowed people to watch the match in the stadium, most people preferred to be safe and said they would watch it at home- on TV (56%) or online on phone or laptop (39%). Only 4% said they are likely to travel to the UAE to watch the match if it's allowed.

YouGov will continue tracking the excitement level and interest of Indian cricket fans throughout IPL 2020.


YouGov Omnibus data collected online among 688 respondents in the country between 25th-28th August 2020 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.

For INR 405, Vi customers can now enjoy a ONE YEAR ZEE5 PREMIUM membership PLUS 90 GB data and unlimited voice calling for 28 days

Activate and get access to the best in class originals, shows, movies across 12 languages

The newest telecom brand Vi, today rolled out a very exciting proposition for its prepaid customers that will enable them to enjoy ONE year of ZEE5 premium membership at no additional cost. The offer is applicable on select data plans starting from INR 405 and will provide Vi customers access to ZEE5’s premium bespoke content in 12 languages across originals, shows and blockbuster movies.

Inviting all mobile customers with discerning entertainment choices to avail of this attractive offer, Avneesh Khosla- Marketing Director, Vodafone Idea Limited, said, “Content consumption has seen an explosion as consumers today are spending 25%-30% more time (over 3 hours per day) watching varied content on their devices.. ZEE5 as a leading OTT platform has a rich and diverse content repertoire which appeals to a wide cross section of society .Their large library of movies and original shows in Hindi and other regional languages makes them an ideal partner as it helps us appeal to a large cross section of the smartphone population in this country that is seeking to do more with their mobile devices. With the new Rs. 405 ZEE5 Recharge pack that we are launching - we are providing the consumer the best of both worlds – access to the best entertainment on ZEE 5 for one year coupled with huge telco benefits – an unbeatable combination that delivers great value to consumers”

The annual ZEE5 membership is available with Vi data plans with recharge value of INR 355, INR 405, INR 595, INR 795 and INR 2595.

Speaking on the collaboration, Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said, “ZEE5 and Vi are classic consumer first brands, and this collaboration exemplifies this core DNA that these brands have been built on, by bundling the best of entertainment offering for the ever-evolving digital consumers of India and Bharat. As part of this unique offering, Vi users will get one-year access to the premium bespoke content that ZEE5 has on offer across 12 languages with the 5 Vi prepaid recharge packs. This partnership is of many firsts and it aims to provide a superior content watching experience to the Vi users at their convenience”

How to activate

Note: The ZEE5 activation can be done only once by the customer. Once activated, even on subsequent purchase of the bundled packs the customer will see the message that he/she has already activated ZEE5 earlier.

With a free ZEE5 premium membership, Vi customers can binge watch critically acclaimed original series such as Abhay, The Forbidden Love, Lal Bazaar, Rangbaaz, Never Kiss Your Best Friend, CodeM, State of Siege, The Final Call and the best of AltBalaji shows library.. besides a choice of original movies in Hindi, such as Yaara, Omerta, London Confidential, Chintu ka Birthday, Pareeksha, Mee Raqsam, Uri to name a few. For the benefit of non-Hindi speaking users, there is an extensive library of movies and shows in 11 other languages including Marathi, Telugu, Tamil, Kannada, Bengali and Gujarati.

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