MediAvataar's News Desk
Bollywood Film Fraternity gives a warm reception to Jeff Bezos - CEO and President, Amazon at Amazon Prime Video's celebratory evening
Jeff Bezos – CEO and President, Amazon, gets candid in a fireside chat with Actor Shah Rukh Khan and Filmmaker Zoya Akhtar at the event marking his Maiden Mumbai visit and 3 years of Amazon Prime Video in India..be
Following a week filled with over 20,000 product debuts unveiling the future of technology.
More than 4,400 exhibiting companies launched their latest tech products to some 170,000 attendees across more than 2.9 million net square feet of exhibit space. From global tech brands to pioneering startups, the innovation at CES 2020 will revolutionize markets and change our world for the better.
“CES 2020 inspired and connected every major industry across the globe,” said Gary Shapiro, president and CEO of the Consumer Technology Association (CTA)TM, owner and producer of CES. “The innovation unveiled at CES 2020 will reshape industries, create jobs, fuel the global economy and improve lives around the world.”
“This week at CES illustrated that every company is truly a tech company,” said Karen Chupka, executive vice president, CES. “Global technology brands blended with non-traditional tech companies to showcase how innovation is furthering business across all markets – setting the stage for the decade ahead.”
Key Themes at CES
CES 2020 featured the entire spectrum of transformative technology that will redefine markets and shift business models, including:
AI was dominant throughout the show floor and will be a ‘key ingredient technology’ over the next decade. Companies debuted their latest AI solutions, including Brunswick, Doosan, John Deere and Kyocera.
5G and Mobile Connectivity
CES is the only show where the entire 5G ecosystem – the backbone for connectivity, transportation, augmented and virtual reality, digital health and more – comes together. Carriers and mobile operators, such as Verizon, Sprint, AT&T, Nokia and Ericsson, demonstrated the latest advancements in 5G’s speed, reliability and efficiency.
Non-Traditional Tech Companies at CES
Non-traditional companies used CES 2020 as a platform to launch products. Impossible Foods returned to CES 2020, debuting its Impossible Pork; John Deere was featured in the AI & Robotics Marketplace and other companies, such as Bell, Delta Airlines, L’Oreal NBCUniversal and Procter & Gamble, unveiled how they’re transforming their businesses through technology.
Tech for Good
Innovative technologies launched at CES that will change lives and improve our world. Digital health technologies were a major theme, with advancements in digital therapeutics, wearables and remote patient monitoring as digital health addresses real world issues like opioid dependence, mental illness and chronic disease. The Health & Wellness category saw an increase of nearly 25% with more than 135 exhibiting companies at CES 2020, including Humetrix and InBody.
The Smart Cities exhibit area expanded by nearly 25% over 2019, with companies and organizations including the Department of Transportation, Hitachi and Siemens, highlighting products that will revitalize economies and help communities survive and thrive.
CTA also partnered with the World Bank Group at CES 2020 on a Global Tech Challenge, calling for companies around the world to create solutions focused on three key areas: health, gender inequality and technologies that enable communities to be resilient. The Health Tech Challenge category is accepting applications through February 25 to connect innovators with healthcare providers in East Africa.
CES 2020 was also the world’s largest startup event, with more than 1,200 companies from 46 countries featured within Eureka Park, offering disruptive innovations, attracting investors and big-name brands. Technologies unveiled within Eureka Park include the Oval Home smart sensor that analyzes temperature, light, humidity and movement in the home; Yoganotch, which applies motion capture technology to help users improve poses; and Caregiver Smart Solutions with sensors that track movement and patterns to provide caregivers reassurance and patients with more independence at home.
“CES has the unique ability for startups and young companies to get exposure to major global brands,” said Mara Lewis, Co-Founder and CEO, ID8 Innovation; member, CTA Board of Industry Leaders. “The opportunities for venture funding and growth are incredible here. And the CES 2020 Diversity and Inclusion conference track was mind blowing!”
Diversity and Inclusion
CES 2020 had a large focus on Diversity and Inclusion, with new programming and partnerships. The Innovation for All conference program featured chief diversity officers and leaders from Bosch, HP and Walmart, and explored inclusive ways that D&I is contributing to the bottom line, shifting culture, hiring differently and investing in diversity.
Travel and Tourism
Delta Airlines was the first airline to keynote at CES. During his address, Delta Air Lines CEO Ed Bastian described the future world of travel through tech, including AI, AR, biometric security, smart incentive programs, and a new Parallel Reality experience, as travel becomes more customized.
Transportation and Vehicle Technology
CES 2020 was revved up highlighting the future of transportation. Nine of the world’s leading car manufacturers, including Audi, BMW, Daimler (Mercedes), FCA, Ford, Honda, Hyundai, Nissan and Toyota, and more than 150 vehicle tech exhibitors unveiled the latest in connected cars, self-driving vehicles and concept cars. Products included the Mercedes Vision AVTR concept car, Audi’s AI:ME and the Sony Vision S.
CES brought together content creators, Hollywood, the advertising and music industries, media and leading CMOs to explore the future of brand marketing and entertainment, including streaming services, through the return of C Space. The 2020 program featured more than 60 exhibitors, including AT&T Services, Comcast, Google, HP, Hulu, iHeart, NBC Universal, Pandora, Reddit, Roku, SiriuXM, Snap, Twitch, Turner, Univision and WWE.
The CES stage featured more than 1,100 speakers representing major global industries, including keynotes from Samsung President and CEO of Consumer Electronics Division Mr. Hyun-Suk Kim; Daimler Chairman Ola Källenius; Delta Air Lines CEO Ed Bastian; NBCUniversal Chairman of Advertising and Partnerships Linda Yaccarino; Quibi CEO Meg Whitman and Founder Jeffrey Katzenberg; U.S. Secretary of Transportation Elaine L. Chao; Salesforce Chairman and co-CEO Marc Benioff; Unilever CEO Alan Jope; and Presidential Advisor, Ivanka Trump.
They will first come together in the Casting Crème Gloss campaign that celebrates women and their distinct personalities that set them #AShadeApart
L’Oréal Paris announces actor and singer -Aditi Rao Hydari; former captain of the Indian women’s national cricket team -Mithali Raj; and dancer, TV personality, and entrepreneur Shakti Mohan as the brand’s latest ambassadors in India.
Aditi, Mithali and Shakti bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.
Aditi Rao Hydari, shares, “It is an honour to represent L’Oréal Paris, a brand that celebrates beauty in all forms and is loved the world over. I look forward to creating campaigns with L’Oréal Paris that remind women that they’re all worth it!”
“I started playing cricket when I was 9. We are not born different but the paths we choose make us so. The life I've created on this path made me who I am and I'm worth it. I am excited to collaborate with L’Oréal Paris and spread the message of beauty and inclusivity. Women must be encouraged to see beauty in their uniqueness,” says Mithali Raj.
Shakti Mohan, shared, "As someone who has worn multiple hats across my career I relate to the diversity of colour and offerings L’Oréal Paris brings. I’m keen to work with L’Oréal and spread the message of being beautiful in our own individual being.”
Pau Gruart, L’Oréal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”
The three new ambassadors will be seen in the Casting Crème Gloss Campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart.
Casting Crème Gloss has the largest portfolio of shades at 11, for women to choose from to express themselves. The campaign will be across, TV, digital and social media from 11th January, 2020.
L'Oréal Paris has a unique vision of beauty that is supported by influential ambassadors the world over. The exceptional careers and personalities of L’Oréal’s ambassadors truly define the company’s ‘beauty for all’ motto.
The agency will be working on positioning the brand through creative communication and content
Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets and deliver differentiated content with incisive insights.
Sugarlite, which was launched in January 2019 is a premium sugar brand from India’s emerging wellness and health company, Zydus Wellness. A first of its kind sugar, Sugarlite delivers 50% less calories than regular sugar for the same degree of sweetness. The agenda of Sugarlite is to provide a healthy sugar to Indian homemakers and health seekers.
Commenting on the decision to appoint Wunderman Thompson as their creative agency, Mr. Tarun Arora, Chief Executive Offer, Zydus Wellness said, “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Hence we decided to extend our partnership with Wunderman Thompson considering the good work that has been done on some of our other brands.”
On the new business win, Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia said, “Zydus Wellness has some amazing brands in their portfolio, and I am very happy that we have deepened our relationship with the Sugarlite win. We will work in close partnership with the Sugarlite team to achieve their ambitious business objectives. With Wunderman Thompson’s capabilities in data, digital and technology, we are in a strong position to offer end-to-end solutions for the brand.”
Kishore Tadepalli, SVP & Managing Partner, Wunderman Thompson, Mumbai said, “We are truly delighted that we could demonstrate our team’s experience and capabilities in offering a multi-discipline integrated offering to win this very prestigious business. Through Sugarlite, we want to redefine the sugar category in India and creative communication plays a crucial role to achieve the same. We now look forward to this partnership to create content that will help to drive the desired impact and achieve business outcomes for Sugarlite.”
Carnival Group appoints Ms Vaishali Sarwankar as CEO & Director of Carnival Motion Pictures
The studio is in plans to produce couple of Bollywood, regional and few international movies
Carnival Motion Pictures, part of prominent entertainment conglomerate Carnival Group, India appoints Ms Vaishali Sarwankar as its new CEO & Director. With an aim to build up its strong base in India, Carnival Motion Pictures is revamping its production business to deliver entertaining and engaging content.
Ms Sarwankar who is moving to India after nurturing and leading various business ventures in Singapore for close to a decade, is refurbishing the whole structure and envisions this production house to make medium budget films attracting new talents from industry, creating a healthy eco-system and will report to Dr Shrikant Bhasi, Chairman, Carnival Group.
The studio is already producing one Hindi movie slated to hit theatres by second quarter of this year and two regional films by the end of this year and has got a series of movies in pipeline for 2021.
‘Someone said when passion meets profession, you outshine and I am living that. I am enthusiastic about my new roles with bunch of young minds in the team which will help us to take Carnival motion pictures to new elevations. I am thankful to Dr. Bhasi for his trust in the team and giving me this vital role to shape up the operations of the studio where we are free to think and explore new avenues’. Ms Vaishali Sarwankar expressed her excitement when asked about her new roles.
‘I am glad that Vaishali will head Carnival motion pictures and her skills and expertise in the field will be key in achieving the lofty goals of the organization,’ Chairman of Carnival Group Dr. Shrikant Bhasi shared on behalf of the organisation.
Carnival motion pictures began its operations back in 2010 and have produced number of regional and Hindi movies. The first movie was Violin in Malaylam which released in 2011. In its following venture –‘Second Show’, Carnival launched Malayalam superstar Dulquer Salmaan. Carnival has also produced some popular movies like ‘Sachin: A Billion Dreams’ -on Cricket legend Sachin Tendulkar in Hindi, Marathi, English and ‘Thackeray’ a Hindi & Marathi film based on the life of Shiv Sena leader Bal Thackeray. Carnival's filmography includes Matinee, Hangover, Adi Kapyare Kootamani, Mudhugauv, War Chhod Na Yaar and Edakkad Battalion 06.
Two years before accepting the venture, Ms Sarwankar was setting up the film distribution market as the CEO/Director of ‘Carnival Movies International Pte. Ltd. in South East Asia, North Asia, Sri Lanka. An alumnus of NMIMS, Ms Sarwankar has spent the majority of her career in international commodity trading & trade finance in overseas market. Her passion for cinema is what brought her back home from her long term comfort base Singapore.