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Swiggy’s fifth annual StatEATstics report takes a look at all that India Swiggy-ed this year Swiggy StatEATstics 2020: The World from Home (WFH) edition
Swiggy’s fifth annual StatEATstics report takes a look at all that India Swiggy-ed this year
2020 was truly an extraordinary year for families across the country. Dining tables did double duty, serving both as workstations and well as tables to eat your favourite food in the comfort of our homes. At Swiggy, our delivery partners delivered not just food from favourite restaurants, but also essentials from supermarkets, pet and meat stores as well as delectables lovingly made by friends and families. While contactless deliveries made ordering biryani - India's forever-favourite food a breeze, healthy eating and DIY cooking kits found their place on some menus.
Delving deeper into 2020’s most interesting ordering trends is the fifth edition of Swiggy’s annual StatEATstics analysis.
Note: The StatEATstics order analysis is based on millions of orders received by Swiggy, India’s largest food ordering and leading on-demand delivery platform, between January and December 2020
A Biryani per second in 2020
Unprecedented times? Not for the Biryani! Veg, Chicken, Mutton or Aloo, collectively some form of Biryani was ordered more than once every second in 2020!
The mighty Chicken Biryani reaffirmed its place as India’s favourite dish.
Most common first order by a new user: Over 3 lakh new users made their Swiggy debut by ordering in a Chicken Biryani.
However, its vegetarian counterpart did not have the same luck. For every Veg Biryani, there were six Chicken Biryani orders
The rise of work eat from home
While we delivered 5 times as many orders to ‘Home’ addresses compared to ‘Work’ addresses between January and March, that number rose to 9 times as many Home orders vs. Work orders in April and May.
Dishes like Paneer Butter Masala, Masala Dosa, Chicken Fried Rice and Mutton Biryani continued to be India’s favourite pick-me-up dishes.
Perhaps missing their office Cappuccinos and Masala Chais while working from home, lakhs of hardworking Swiggy users fought the post-lunch slump by ordering in varieties of tea and coffee.
What did Indians miss the most this 2020?
Not colleagues, not friends, but their pani puris. Swiggy ensured there was no social distancing from this most missed ‘chaat’ as they delivered over 2 lakh pani puri orders post-lockdown.
What’s more, Swiggy is going to offer more choice by onboarding 36,000 street food vendors across 125 cities in partnership with the PM’s SVANidhi Scheme in what could be the world’s largest street vendor program.
2020 put health on the menu
Since launching in August, Swiggy HealthHub, a curation of healthy food items on Swiggy has grown exponentially in cities like Bengaluru, Delhi, Mumbai, and Hyderabad.
While users in the National Capital Region (NCR) ordered the healthiest meals, Bangaloreans showed a high resolve to get healthy - at 130%, the city saw the highest increase in healthy food orders on Swiggy HealthHub. One health-conscious user in the city placed a minimum of two orders every day in the last four months!
Supergrains emerged as India’s favourite way to get healthy with a 127% increase in orders for dishes based on them. It was followed by Vegan (50% increase) high-protein dishes (49%) and keto-friendly items (46%).
Diwali-binge resulted in November recording the highest number of healthy orders.
‘Breakfast like a king; lunch like a prince; dine like a pauper’ was very much in vogue, with people eating an average of 342 calories for dinner. Lunches ranged at under 350 calories, while breakfast, the day’s most important meal, saw people consume an average of 427 calories.
The healthy version of salads, sandwiches and ice creams were the most popular items on Swiggy HealthHub. Here are the six most ordered healthy dishes of 2020:
Gluten-Free Ice Creams
Instant convenience. Delivered.
In just four months of its launch in August in Bengaluru and Gurugram, Instamart, Swiggy’s instant grocery and essentials delivery service has made a special place for itself in the hearts of consumers.
For those who chose not to order in but cook themselves, Swiggy delivered over 1.6 lakh meal kits via Instamart, giving them the restaurant dining experience in the comfort of their homes.
We delivered over 75,000 kgs of onion - our most ordered item on Swiggy Instamart till now. Along with other kitchen essentials like potatoes, bananas, coriander leaves and milk.
Masks, hand wash soaps & gels, and sanitizers continued to be ordered through the year, right to the very end.
And a Genie for every wish
While forgotten keys, chargers, jackets and spectacles were the most common tasks(wishes?) pre-pandemic for Swiggy Genie, here’s what happened post-lockdown.
Present in over 65 cities, Swiggy’s pick-up and drop service Genie delivered it all: daily essentials and food, snacks and books to parents juggling remote work and their kids’ online school sessions, and even rakhis and chocolates during Raksha Bandhan.
Home-cooked food was one of the most ferried items in 2020, as people reached out to help elderly relatives, friends and colleagues struggling without help. A rising interest in baking also meant a lot of people were swapping goodies and organising socially-distant potlucks. We received over 120,000 food-related tasks on Swiggy Genie.
Our Genies (delivery partners) with their golden heart stepped in to help for every request no matter how near or far!
Our shortest delivery request came in from someone in Bangalore and spanned a meagre 600 meters to collect an empty water can from their home and exchange it for a full one at the store.
Meanwhile, our longest delivery spanned 39kms in Kolkata and involved the delivery of a SIM card.
While cities Bangalore, Mumbai and Chennai turned to Swiggy Genie the most for food and daily essentials. Kolkata found itself a place in the top three cities for the delivery of medicines and Covid essentials.
Genie also associated with Goonj for a donation campaign during Diwali in 7 cities to bring pre-Diwali cheer to those in need. Top items delivered included pre-loved clothes and winter wear, books, dry ration and stationery.
With several schools adapting to online learning, parents used Genie to collect new textbooks, homework diaries and stationery from schools. In all, Swiggy delivered 6000 book kits to students from specific schools that had partnered with us.
Delighted to ‘meat’ you
Nothing can keep meat lovers from grilling up homemade kebabs. India’s meat of choice was Chicken with over 6 lakh kgs ordered on Swiggy. Rohu and Catla (cut Bengali Style, of course) were the most popular fish orders.
Bangalore emerged as the most meat-loving city.
Mi India, India’s No.1 Smartphone brand announced their partnership with Discovery Channel, country’s leading real-life entertainment channel, for the new season of their renowned short-form content series ‘Feelin Alive’.
The season 2 of Feelin Alive features Cyrus Sahukar and Amol Parashar embarking on an exhilarating journey, capturing the scenic frames of Manali using the Flagship 108MP camera on the Mi 10T Pro.
Mi 10T Pro’s main highlight would be it’s camera setup which allows you to shoot images in 108MP which promises real to life images with great detailing. You can also shoot videos in 8K which was unseen in this category. There is also support for Macro and Ultra-wide lenses which allow you to go closer or wider, depending on what you are shooting.
Shot in one of the most beautiful locations in India, Manali, the four-part series will take the viewers on an adventure to conquer the extreme and experience the adrenaline rush that they’ve been craving for some time now. The first episode of the show premieres on 28th December, 2020 on Discovery Channel, Discovery HD, TLC and TLC HD.
Commenting on the association, Sumit Sonal, Mi Marketing Lead, Mi India, mentioned, “We are delighted to partner with Discovery India and embark on an adventurous journey with ‘Feelin Alive’, one of their renowned and thrilling shows. Mi 10T Pro is an absolute dream to travel with and helps capture memorable moments for posterity, thereby allowing the hosts to create and share visual content, on-the-go. With its captivating aesthetic, powerful 108 MP camera and its functionalities, the Mi 10T Pro is a perfect companion for all power users.”
Shaun Nanjappa Chendira, Head of Advertising Sales- South Asia, Discovery Network said, “At Discovery, we are committed to bringing business solution-oriented offering for our advertisers and marketers. The content on the channel is well received by both the audience as well as the advertisers. We are delighted to partner with Xiaomi, and have their latest phone, the Mi 10T Pro accompanying the hosts of Feelin Alive on this adventurous journey!”
Training under experts, both Cyrus and Amol will set out to perform some extreme sports including slacklining at Jagat Sukh, canyoning at Jogini Falls, snowboarding at Solang Valley and ATV off-roading. This action-packed season is sure to make the viewers feel alive!
As ZEE Biskope completes a year, it rejoices an exciting and exhilarating journey to success. The brand demonstrated strength in the Bhojpuri market by sharply deep diving into consumer centricity and offering curated content in an otherwise commoditized market. ZEE Biskope was the first channel in the category to open up at No.1 position in the launch week itself. Since then it has maintained its dominant leadership position. Though the market has gone through ups and downs firstly due to pandemic and then due to comeback of FTA Hindi channels on Free Dish, yet the brand has lead strong viewership on the back of content and engagement innovations and initiatives. Ringing in the jubilation of its first Birthday Lahariyaon a grand scale, the channel will also entertain its ardent fans with a specially curated movie line-up and a Bhojpuri DJ night on December 21. These two offerings are yet another attempt by the channel to live its promise of leaving no stones unturned in serving non-stop Bhojpuri entertainment all year round.
Bringing in a hyperbolic dose of entertainment on its birthday, the channel will showcase a specially curated movie line-upRishto Ka Safar featuring 4 blockbuster movies throughout the day. The morning band at 9 am will showcase Jaan Lebu Ka Ho featuring Pawan Singh & Monalisa followed by comedy king Manoj Tiger & Amrapali Dubey’s recent superhit Lagal Raha Batasha at 12 noon. The entertainment ride will continue with Parvarishfeaturing Yash Kumar, Amrapali Dubey &Ritesh Pandey at 3 pm and popular couple Nirahua& Amrapali Dubey’s blockbuster Nirahua Hindustani 3 in the prime time at 6 pm. Just when you think that’s the end for the day, the rollercoaster of authentic Bhojpuri entertainment will take a never seen before turn. ZEE Biskope will host a Birthday Party with a 30-minute Bhojpuri DJ Night featuring DJ Vee at 9 pm that will make viewers groove with peppy Bhojpuri dance mixes mashed up with movie song visuals. While the DJ Night will get over on TV, it will continue on ZEE Biskope’s Facebook& Instagram pages between 9:30 – 10:30 pm.
ZEE Biskope is borne out of consumer centricity. Through detailed study of the market and the consumer within, the channel identified a clear gap for a curated movie channel that takes movie affinity to another level. The brand was consciously built on offering curation, innovation and differentiation. Thus the channel introduced movie bands curated as per the need states during various dayparts/ seasons/ topical periods. ZEE Biskope also brought marketing initiatives like brand campaign with 3 biggest stars of Bhojiwood together for the first time/ first time biggest screening of Bhojpuri blockbuster movie in Patna/ first time Bhojpuri digital mascots as brand extensions/ first time a channel with a brand song, which was further supported with continuous endeavour towards viewers participation and connect with the channel. The entire consumer centric package has led to its stupendous success.
Zee Biskope has built engagement as a conscious pillar to enable viewers have an active participation in the brand offerings and explore their movie affinity beyond viewership. The channel intends to provide avenues to the Bhojpuri movie lovers to express, explore and celebrate their love for movies through ZEE Biskope’sinitiatives.
Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. said“At ZEE Biskope, we believe in being native to the region we cater to with a firm conviction that Bhojpuri deserves the stature that is due to it. The channel was launched with a vision to offer a curated brand in an otherwise commoditized market. ZEEL stands as a dominant player in the market with lion's share on the pedestal of deep diving into consumer centricity. Bhojpuri category is witnessing the entry of many new players in both movie & GEC. This is a positive sign for the category as it will expand against other languages in the region. There will be more channels and hence more new offerings. ZEE Biskope’s vision ahead will be to remain very consumer-focused and a differentiator. Our idea is that in the Bhojpuri market, there is still a huge gap as to what you can curate for the viewers. We will address that by remaining consumer-centric and offering curated movies, bands, and viewer engagement drives.”
On the occasion, Amarpreet Singh Saini - Business Head, ZEE Biskope & BIG Ganga, ZEELsaid, “We will continue to deepen our approach of being curated and differentiated. ZEE Biskope will be bringing forth hitherto unexplored genres in Bhojpuri movie category as a further differentiator, curated original shows around movie love as extended offering, fresh line up of premieres based around new viewership sensibility post pandemic and novel engagement initiatives for viewers to further come closer to their beloved brand. We will continue to surprise, excite and engage our beloved Bhojpuri audience.”
ZEE Biskope’s journey in the last one year has been a narrative of category firsts. Right from the organizing the biggest ever Bhojpuri movie screening in Bihar to the topically curated movie festivals and the innovative viewer engagement drives, the channel has brought novelty to the category. The channel is motivated to carry on the legacy of novelty and curation as a way forward for the brand to remain as the Ultimate Bhojpuri Entertainer.
Touted as the go-to destination for Bhojpuri movies; Zee Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
Celebrates the finest stories and talent of the industry in a special ceremony
Paatal Lok and Raat Akeli Hai won the most accolades and nominations across categories
Jaideep Ahlawat, Sushmita Sen, Nawazuddin Siddiqui, Jitendra Kumar, Amit Sadh, Neena Gupta, Tripti Dimri and many more steal the show at the first edition of Flyx Filmfare OTT Awards
Emerging as one of the fastest-growing industries, the Indian OTT industry has been a reckoning force in fostering innovation and creativity in the country celebrating the indelible mark of the streaming industry and lauding stellar performances, Filmfare hosted the inaugural edition of the Flyx Filmfare OTT Awards on 19th December at the Taj Lands End in Mumbai. It was a starry night filled with glamour and brilliance as the Black Lady was bestowed on the finest OTT content creators, actors, and their creations. Setting new precedents, Flyx Filmfare OTT Awards extended the six-decade legacy of the Black Lady to the digital realm by celebrating and honouring the unique stories, imaginative narratives and the exemplary talent of India’s emerging digital entertainment industry.
The gala event witnessed the most-recognizable names from the Indian entertainment industry that include Pratik Gandhi, Nora Fatehi, Alaya F, Rajkummar Rao, Manoj Bajpayee, Priyamani and many more raise the glam quotient on the red carpet. The event was hosted by comedians Varun Thakur and Danish Sait, who kept the audiences entertained with rib-tickling humour and zestful jibes. Making a clean sweep, Paatal Lok won the most awards across categories in addition to bagging the Filmfare for Best Series. Raat Akeli Hai won the Best Movie (web original) award. The winners of the night - Jaideep Ahlawat (Best Actor in a Drama Series Male), Rahul Bose(Best Actor in a Supporting Role in a Web Original Film Male), and Nawazuddin Siddiqui (Best Actor in a Web Original Film Male) culminated the ceremony on an emotional note with their heart-warming acceptance speeches that reminisced their journey leading up to the grand night. Popular actors Sushmita Sen (Best Actor in a Drama Series Female) and Neena Gupta (Best Actor in A Supporting Role in a Comedy Series Female) lit up the night's extravaganza virtually by delivering endearing messages of love and acceptance. The first edition of the ceremony also saw internet personalities such as Mithila Palkar, Dhruv Sehgal, and Sumukhi Suresh make their Filmfare debut by winning Best Actor in a Comedy Series (Female) for Little Things Season 3, Best Actor in a Comedy Series (Critics) for Little Things Season 3 and Best Actress in a Comedy Series (Critics) for Pushpavali Season 2 respectively.
The award ceremony also lauded and celebrated talented artists in the critics category with The Family Man bagging the Best Series (Critics), Krishna DK and Raj Nidimoru (The Family Man) who won Best Director (Critics), Manoj Bajpayee who won the Best Actor in a Drama Series (Critics) and Best Actress in a Drama Series (Critics) won by Priyamani (The Family Man).
Best Series : Paatal Lok
Best Director, Series :Avinash Arun and Prosit Roy, Paatal Lok, Series (Male): Comedy Jitendra Kumar, Panchayat
Best Actor, Series (Male): Drama: Jaideep Ahlawat, Paatal Lok
Best Actor, Series (Female): Comedy: Mithila Palkar, The Little Things Season 3
Best Actor, Series (Female): Drama: Sushmita Sen, Aarya
Best Supporting Actor, Series (Male): Comedy: Raghuvir Yadav, Panchayat
Best Supporting Actor, Series (Male): Drama: Amit Sadh, Breathe : Into the Shadows
Best Supporting Actor, Series (Female): Comedy: Neena Gupta, Panchayat
Best Supporting Actor, Series (Female): Drama: Divya Dutta, Special Ops
Best Original Story, Series: Paatal Lok
Best Comedy (Series/Specials): Panchayat
Best unscripted (non-fiction) Original (Series/Bulbul): Team Times of Music
Best Film, Web Original: Raat Akeli Hai
Best Actor, Web Original Film (Male): Nawazuddin Siddiqui, Raat Akeli Hai
Best Actor, Web Original Film (Female): Tripti Dimiri, Bulbbul
Best Supporting Actor, Web Original Film (Male): Amit Sadh, Breathe: Into the Shadows
Best Supporting Actor, Web Original Film (Female): Seema Pahwa, Chintu Ka Birthday
Best Series, Critics : The Family Man
Best Director, Critics: Raj Nidimoru and Krishna D.K, The Family Man
Best Actor, Series (Male), Critics: Comedy: Dhruv Sehgal, The Little Things Season 3
Best Actor, Series (Male), Critics: Drama: Manoj Bajpai, The Family Man
Best Actor, Series (Female), Critics: Comedy: Sumukhi Suresh, Pushpavali
Best Actor, Series (Female), Critics: Drama: Priya Mani, The Family Man
Best Dialogues : Sumit Arora, Suman Kumar, Rajnidhi Muru, Krishna DK – The Family Man
Best Screenplay : Sudeep Sharma, Paatal Lok
Best Cinematographer, Series: Slyvester Fonseca, Swapnil Sonawane, Sacred Games Season 2
Best Editor, Series: Praveen Kahikuloth, Special Ops
Best Costume, Series : Ayesha Khanna, The Forgotten Army: Aazadi Ke Liye
Best Background Music, Series : Aaloknanda Dasgupta, Sacred Games Season 2
The Best Original Soundtrack, Series : Advait Nemlekar, Special Ops
Netflix released the trailer of its first mockumentary drama in India, AK Vs AK, scheduled to release on December 24, 2020.
The film traces the journey of a ‘full-of-himself’ film director Anurag Kashyap, as he kidnaps the daughter of one of Bollywood’s most iconic living legends, Anil Kapoor. What follows is Kapoor’s desperate search for his daughter, as he races against the clock. Directed by Vikramaditya Motwane, AK Vs AK is produced by Andolan Films.
On Sunday evening, a war of words broke out between Kapoor and Kashyap on Twitter, when Kapoor congratulated the team of Netflix Original Delhi Crime on their International Emmy win. The exchange escalated as Kashyap teased Kapoor about not winning an Oscar and riding on other's accolades. In a bid to diffuse the situation, Netflix called for a Press Conference on behalf of the actors and Motwane. Scheduled on Monday afternoon, the event had Motwane in attendance along Kapoor and Kashyap. The banter continued on stage, and both were seen arguing while showcasing their one-upmanship. Motwane released the original trailer of the movie, while the filmmaker and actor had their own versions showcased. The event ended abruptly with both visibly upset.
If the trailer launch is anything to go by, AK vs AK will be a roller coaster ride and a crazy Christmas bash for all viewers of Netflix across 190 countries.