27 September 2020 22:14

APAC HEADLINES

Post by MediAvataar's News Desk
- Apr 22, 2020
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MediAvataar's News Desk

MediAvataar's News Desk

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Announcing SMB Grants and Gift Cards today

 Small businesses are a big priority for Facebook. Every month, 180 million small businesses globally use the Facebook family of apps to reach potential customers and build their business. That means that for every 45 people in the world, there is a small business present on the Facebook family of apps.

Starting a business anywhere in the world can be daunting but with Facebook, it takes just a few minutes for a small business to set up a digital presence through our apps. Facebook is their bridge to the new global mobile economy, and we’re excited to be a part of their story.

India has a thriving startup culture, and we have the potential to be the next hub for digital innovation, pushing business models that can be scaled to other similar markets. The 60 million small businesses in India are a key growth driver for the economy, fueling innovation and disruptive business models. They enable a reduction in income inequality, create new jobs, and contribute 30% to the GDP. As more small businesses come online in India over the next decade, fuelled by the rapid adoption of digital technologies, Facebook can play a material role in enabling new opportunities for them.

Powering the economic recovery of small businesses

The recovery of small businesses from the pandemic will be critical to the recovery of Indian economy, and we want to do everything we can to help. Earlier this year, we underlined our commitment to India and especially to small businesses through the USD 5.7 billion investment and partnership with Jio Platforms. Today we’re building on our commitment by announcing the small business grant for India.

As part of our USD 100 million global grant for small businesses announced back in March, today we are announcing a grant of USD 4.3 million (INR 32 crores) for more than 3000 small businesses across Delhi, Gurgaon, Mumbai, Hyderabad, and Bangalore, where Facebook has offices. The grant includes both cash and ad credits, with cash constituting a larger share. The Grant program is open to small businesses from all industries and verticals, and businesses do not need to have a Facebook family of apps presence in order to apply. They are also free to do what they wish to do with this grant.

Today, we’re also announcing the India findings of the State of Small Business Report, an ongoing research collaboration between Facebook, the Organisation for Economic Co-operation and Development (OECD), and the World Bank to survey small and medium-sized businesses (SMBs) around the world, including India, in the context of COVID-19. According to the survey, more than a third of operational SMBs on Facebook India expect cash flow to be a challenge in the next few months. We hope that our grant, along with the numerous other steps that we’re taking to aid the recovery of small businesses, can help some of them emerge from the crisis.

Accelerating economic opportunities for small businesses

The State of the SMB Survey also revealed that 41% of operational SMBs on Facebook India reported that at least a quarter of their sales are made digitally. More than half of operational SMBs on Facebook India also said that they feel optimistic about the future of their business. As small businesses adapt to new businesses models that are built on digital, Facebook is looking for ways to make their offline to online journey seamless.

To help small businesses impacted by COVID-19, today we’re announcing that Facebook and Instagram have launched capabilities for businesses to drive the discovery and sale of Gift Cards. During the pandemic, it’s been inspiring to see how people and businesses have come together on the Facebook family of apps to support their local communities. Gift cards will help small businesses reach more potential customers online. They will also help small businesses to get cash flow when they need it the most, and even when physical stores might be shut. Configuring gift cards on Facebook and Instagram is free for businesses, and we have tied up with multiple partners to enable the issuance and management of Gift Cards.

Equipping small businesses with the skills to adapt

Our recent consumer behaviour study with the Boston Consulting Group revealed that digitally influenced purchases increased by up to 15%-20% in urban consumers in just three months for key consumer categories. As small businesses pivot to online, they need constant support and skilling to scale themselves.

We’ve skilled thousands of businesses since the pandemic began by taking our industry-leading skilling programs online. Facebook’s flagship program for skilling small businesses, Boost with Facebook, went virtual in India in May and saw more than 12,000 people register for it - 4x more than an in-person event. Other India-focused programs such as the Facebook Advertiser Vintage program and VC Brand Incubator initiative have also gone virtual. Small businesses are agile and need accelerated support. That’s why as part of our VC Brand Incubator initiative we started Campaign Lab that helps direct-to-consumer businesses get creative solutioning support, and go live with mobile friendly creatives and strategy in under 72 hours.

Unleashing the power of digital technologies

The real power of digital infrastructure gets unleashed as startups and small businesses come online, and new opportunities arise across verticals. What the pandemic has shown us is that digital is no longer just an alternate channel for brands to connect with consumers, but a fundamental driver of step change in business outcomes.

Every day we see amazing examples of how access to technology can be an equalizer in creating economic opportunities and play a critical role in fostering entrepreneurship and innovation. Our commitment to India and its people is unwavering - we want to play an active role in furthering India’s digital progress and advance India’s social and economic growth.

And our commitment to small businesses is an important way in which we are going to do that.

 

Written by Ajit Mohan, MD and VP, Facebook India

ShemarooMe’s entire content catalogue to be available through Jio Set Top Box

ShemarooMe, the video streaming OTT platform from the house of Shemaroo Entertainment, today announced its association with Jio, India's leading digital service providers, to bring its content catalogue to JioFiber users through the JioTV+ app.

JioFiber users will now have access to ShemarooMe's vast content library, including its premium content such as Bollywood Premiere, ShemarooMe Classics Filmy Gaane, Regional and much more through the Jio Set Top Box. The entire content catalogue will be integrated within the JioTV+ app. The ShemarooMe library can be accessed by all Jio subscribers including those on mobility services. Overall, Jio users can access over more than 3500 plus titles across different languages and genres such as Bollywood, Devotional, Regional, Comedy and Kids.

Shemaroo has always been at the forefront of providing entertainment to its audiences and has ensured that its wide array of content offerings reaches the right set of viewers through unique partnerships. Shemaroo's association with leading service providers such as Jio will enable the company to provide content that appeals to a mass audience. With Jio’s extensive reach into not only urban but also the hinterlands of India, Shemaroo will now be able to cater to the growing Jio user base.

Mr. Hiren Gada, CEO - Shemaroo Entertainment Limited commented, "Shemaroo has always believed in offering the best of entertainment and our integration with Jio will strengthen this promise even further and help our content reach deeper markets. Jio is one of the leading digital services companies in India that enjoys a rapidly expanding user base and, together, we will be providing the best of family entertainment with premium quality standards to consumers across all platforms."

Femina collaborates with UN Women and NGOs such as Sneha Foundation, Hothur Foundation, International Foundation for Crime Prevention and Urja Foundation to curate an extensive awareness drive against the heinous crime

In addition to this, the brand has also roped in Times TV Network and Facebook as the official digital partners for this awareness drive

The ultimate guide for Indian women for over six decades, Femina, has partnered with UN Women and several leading NGOs of the country to raise awareness around prevalent issues of domestic violence due to co-habitation during the pandemic, with their latest campaign ‘#ActAgainstAbuse’. Taking this thought forward and to help spread the message to put an end to this menace, Femina has roped in eminent songwriter and two-time National Award winner Prasoon Joshi to pen down a poem on the issue #IgnoreNoMore. The brand also roped in some of the most influential stars of the country like Shabana Azmi, Radhika Apte, Sonakshi Sinha, Aditi Rao Hydari, Taapsee Pannu to further emphasize on the severity of the abuse and its prevalence.

The poem penned by Prasoon Joshi will address the fundamental prerequisite to behavior change - “The Barrier of Societal Apathy”. The video is inspired by the three wise monkeys that embody the proverb of “see no evil, hear no evil, speak no evil” that will see the leading ladies of Bollywood with either their eyes, ears, or mouth covered, perfectly in sync with the lines of the poem being spoken. The poem’s hard-hitting lyrics make us aware of the countless times we’ve seen and heard cases of domestic violence, yet chose to keep silent. With emotions of hurt and turmoil put across in a relatable manner, the poem asks one the pressing question – when we will stop reacting to this menace in a passive manner.

To create a strong awareness drive in addition to the poem, the brand’s partnership with UN Women will position the campaign on the global map and create a worldwide awareness. Both the platforms have worked closely to curate a sensitive line of communication for creating awareness and inspiring change while being mindful about the projected outcomes. In addition to creating awareness around the wide prevalence of this heinous act, the brand also empowers its audience and anyone who witnesses such a wrongdoing by providing them with detailed information, guidance, and support to battle it. For this, Femina created a special microsite (Act Against Abuse) to equipping them with all the relevant information and advising them with ways to deal with it from perspective of both, a victim and someone who witnessed the abuse.

Commenting on the campaign and collaboration, Mr. Deepak Lamba, CEO of Worldwide Media said, “In grave times like these, when staying home is advocated to be the safest, seldom do we realise that it may not be the ‘safest’ for some. These unprecedented times have elicited staggering, rampant cases of domestic violence. Femina, is synonymous with what Indian women stand for and against, believe in, and support. With the launch of this campaign we strongly condemn this heinous act. Alongside UN representatives and our NGO partners, we hope to make this campaign a people’s movement that leads the change we want to see around us.”

Ruchika Mehta, Editor, Femina said,”We, at Femina, staying true to our philosophy of being a woman’s best friend, have decided to take a strong stand against the prevalence of domestic abuse. For months now we have discussed the severity of the issue with our partners to carefully design a sensitive approach to raise awareness and navigate our audience, and any witnesses to identify and take action against domestic abuse. We are grateful to our friends in the film industry who have supported this initiative by coming forth and being part of this campaign.”

Nishtha Satyam, Deputy Country Representative and Officer in Charge, UN Women said, “In a world, where every third woman has experienced physical or sexual violence, mostly by an intimate partner, normalising abuse must stop. A life free from violence and the fear of violence is a pre-condition to well-being. World over, including in India, the Shadow Pandemic of domestic violence continues to deeply impact all women and girls. This pandemic must end. The change must begin from our homes and we all have a role to play. Its upon us to break this cycle of violence and prevent the generational transfer that often perpetuates abuse at home. UN Women stands together with Femina in the campaign #Actagainstabuse.”

Speaking on the occasion, Mr. Prasoon Joshi said, “The pandemic changed a lot of things for us. As a nation and a society, as we dealt with the adversity, but in a larger sense we also saw so many positives in human spirit, in the environment, in collective action. Unfortunately , the evil of domestic violence saw an upward spike through the pandemic with families confined at home .And what was our response as a society ?It’s heart-breaking to say, but in most cases apathy. Apathy that leads us to ignore it, pretend it does not exist, condone it, and sometimes even justify it. And makes us, society at large, as much a party to the crime as the perpetrator. It’s important for communication around this issue to go beyond information dissemination. It is important to jolt society out of its collective apathy. To mobilize society to Ignore No More.”

Mahindra Tractors and MY FM, the radio arm of Dainik bhaskar Group Ltd, came together to initiate the country’s first digital-fest for farmers- Digital Kisan Mahotsav.

The day-long webinar was organized to strengthen and develop self-dependency or ‘atma-nirbharta’ in farmers by introducing new technology to their farming techniques. Information on crop-maintenance, new government schemes and increasing efficacy and efficiency of their existing land through technological innovations in Mahindra XP Plus Series of tractors, were the focus areas of the “Digital Kisan Mahotsav”.

Pradhans of around 125 villages of Rajasthan actively participated in the webinar. Mahindra Tractors had also set-up a live-show at over 250 locations of Rajasthan. Special focus was given to insights on land preparation for key crops like Bajra, Soyaben, Mustard, Gwar and Wheat, which are native to Rajasthan.

Commenting on the initiative, Mr. Rahul Namjoshi, COO, MY FM, said “We have always been gung-ho for initiatives that have never been heard before. Standing true to our belief of being “Vocal for Local”, we are happy to be associated with Mahindra Tractors for Digital Kisan Mahotsav. It is a great step to amplify the farm-produce and develop farming- practices using indigenous methods.”

Applauding the unique initiative, Mr Shubhabrata Saha , CEO Mahindra Tractors, said “ Mahindra Tractors has been at the forefront of the agricultural revolution in India. We are committed to make Indian farmers atmanirbhar giving the latest technology at an affordable price through our tough & powerful tractors which have been known for their consumer relevant features. Mahindra XP Plus Series offers Industry first 6 year warranty, more power, ADDC hydraulics, dual clutch and many other great features making it the preferred choice for all types of farmers.”

The festival culminated with some traditional Rajasthan performances by Ravindra Upadhyay and Sikander Khan Langa.

The streaming platform has added a new feather to its cap by telecasting DREAM11 IPL 2020 on YuppTV

YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the rights for Dream11 Indian Premier League 2020 for a total of 60 matches. The streaming platform will telecast the matches LIVE across more than 10 territories. Amidst the lockdown, a large number of sports fans will virtually enjoy the experience of Dream11 IPL 2020 sitting at home. With a greater fan following and immense viewership, the Dream11 IPL 2020 rights will help YuppTV gain immense traction amongst its target audience on a global scale.

The OTT platform will be airing the Dream11 IPL 2020 from Sep 19th to Nov 10th, 2020. Unlike other cricketing tournaments, IPL T20 matches have very short game periods, of just about 3 hours, making them much more exciting. Promotions are also carried out on a large scale. Leveraging this opportunity, YuppTV is going to air the virtual live streaming of Dream11 IPL 2020 in Australia, Continental Europe, Malaysia, South East Asia (except Singapore), Sri Lanka, Nepal, Bhutan, Maldives, Central Asia, Central & South America.

Commenting on the association, Mr Uday Reddy, Founder & CEO of YuppTV, said, “Over the past few years, IPL has become the most loved cricketing tournament in the country. Amidst the lockdown, it will lead to a new sensation, optimism, and craze in the viewers. The live experience of the IPL, dedicated technology viewing experience and instant virtual experience will enhance this year’s tournament for fans, albeit from the safety of their homes instead of crowded stadiums. The rights will also help YuppTV witness skyrocketing viewership.”

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