24 August 2019 19:29


Post by MediAvataar's News Desk
- Aug 10, 2019
Since Dailymotion’s official launch in Korea last July, the audience has significantly increased by 7 times mainly due to the onboarding of premium content and new channels from partners such as MBC, CJ ENM, YTN and MBC Sports Plus as well as OTT set-top box service ...
MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 09 August 2019 00:00

ZEE5 Global’s Guide to a Weekend Binge

As we head into the weekend, here is ZEE5 Global’s guide to the all-new Originals, movies, shows and more which should be on your Binge-Watch list this weekend.

Barot House

Hindi | ZEE5 Original Movie

Starring Amit Sadh and Manjari Fadnnis, Barot House is a dark suspense drama that narrates the story of a happy family whose lives are turned upside down by the brutal murder of their daughter. This ZEE5 Original film globally premiered on the platform on 7th of August, just in time for the weekend!


Marathi | Movie

Rampaat is a story of two youngsters who move to Mumbai, the City of Dreams in search of any easy route to fame and fortune. However, it isn’t long before reality sets in, popping the bubble of glamour of big-city living. Directed by Ravi Jadhav, starring Abhinay Berde and Karishma Pardeshi, watch the story unfold as these two find their way to their goal in the harsh city lights of Mumbai.

Anandi Gopal

Marathi | Movie

Starring Bhagyashree Milind and Lalit Prabhakar, Anandi Gopal follows the journey of one of the earliest Indian female physicians. This biopic of Anandibai Gopalrao Joshi depicts her life as a student at the Woman’s Medical college in Pennsylvania in the late 19th century, and how she went on to become the very first female physician in India.


Hindi | ZEE5 Original Series

This highly acclaimed series is back with all-new episodes full of even more drama, romance, and music. Starring Kubbra Sait and Sumeet Vyas, RejctX is a complex story of a group of high school ‘misfits’, who come together to form a band where they can express their truest selves.

Uri: The Surgical Strike

Telugu and Tamil | Movie (Dubbed Release)

Starring Vicky Kaushal, Paresh Rawal, and Yami Gautam, this box-office hit outlines the true story of a covert operation, carried out by the Indian Army Special Forces. Avenging the terrorist killings of their fellow army men at their base camp, the Special Forces take on an operation that moved India to its core. Catch this sensational story, now in Telugu and Tamil, exclusively on ZEE5.


Tamil, Telugu, Malayalam and Kannada | ZEE5 Original Series (Dubbed Release)

After seeing a highly positive global response for its premiere, Kaafir will now be available in Tamil, Telugu, Malayalam and Kannada. This story, starring Dia Mirza and Mohit Raina, follows the journey of a journalist who relentlessly pursues justice for a wrongly accused militant. The story that touched hearts across borders, now comes to you, in the language of your choice, exclusively on ZEE5.

Friday, 09 August 2019 00:00

10 Megatrends for 2025

Huawei launched its Global Industry Vision (GIV) report , continuing its predictions for technology and industry development up to 2025.

Drawing from Huawei’s own quantitative data and real-world use cases of how intelligent technology is permeating every industry, this year’s report identifies 10 megatrends currently shaping how we live and work. GIV also predicts technology trends up until 2025, including 5G coverage, AI deployment, home robot adoption, and smart assistant use rates.

The 10 trends and examples of GIV’s key predictions for 2025 are as follows:

1. Living with Bots: Advances in material science, perceptual AI, and network technologies are powering the uptake of robotics in a variety of home and personal scenarios. GIV predicts a 14% global penetration rate of home robots.

2. Super Sight: The convergence of 5G, VR/AR, machine learning, and other emerging technologies will let us see beyond distance, distortion, surface, and history, opening up new vistas for people, business, and culture. GIV predicts that the percentage of companies using AR/VR will increase to 10%.

3. Zero Search: As data-driven and sensor-equipped appliances and devices begin anticipating our needs, information will find us. Future searches will be button-free, personal social networks will be created effortlessly, and industry will benefit from “zero-search maintenance”. GIV predicts that 90% of smart device owners will use intelligent personal assistants.

4. Tailored Streets: Intelligent transport systems will connect people, vehicles, and infrastructure, creating zero congestion, rapid emergency response, and other functions that will make life smoother. GIV predicts that 15% of vehicles will have Cellular Vehicle-to-Everything technology.

5. Working with Bots: Already transforming many industries, smart automation will take on more hazardous, repetitive, and high-precision tasks – a boon for safety and productivity.

GIV predicts that there will be 103 robots in industry for every 10,000 employees.

6. Augmented Creativity: Cloud AI will cut the cost and barrier of entry to scientific experimentation, innovation, and art, opening up a goldmine of creative potential that’s available to all. GIV predicts that 97% of large companies will have deployed AI.

7. Frictionless Communication: AI and big data analytics will create seamless communication between companies and customers and break down language barriers. Accuracy, understanding, and trust will underpin tomorrow’s communications. GIV predicts that enterprises will fully use of 86% of the data that they produce.

8. Symbiotic Economy: Companies across the planet are adopting digital tech and smart applications on unified access platforms – that means greater collaboration, resource-sharing, stronger global ecosystems, and higher productivity. GIV predicts that every company everywhere will be using cloud technology and 85% of business applications will be cloud-based.

9. 5G’s rapid rollout: 5G is here and it’s landing far faster than any previous wireless generation – the potential for individuals, businesses, and society is enormous. GIV predicts that 58% of the world's population will have access to 5G.

10. Global Digital Governance: Advancements in digital tech must be balanced by shared data standards and principles for data use. GIV predicts that the annual volume of global data will reach 180 ZB (1 ZB = 1 trillion GB).

According to the CMO of Huawei ICT Infrastructure Kevin Zhang, "Human exploration will never stop. We should set our sights beyond what we see now and look to the future, shifting from innovation to invention. We’re seeing rapid changes to life, work, and society as every industry adopts AI, 5G, cloud computing, and other emerging technologies. Huawei is committed to building digital platforms, user experiences, and intelligent technology that power ubiquitous connectivity in every scenario. It’s our mission to offer every person, home, and organization an intelligent future and the benefits of entirely new opportunities for growth."

The Advertising Agencies Association of India today announced that this year’s AAAI Lifetime Achievement Award will be awarded to Madhukar Kamath.

This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.

Madhukar Kamath is a distinguished alumnus of XLRI, Jamshedpur and Loyola College, Chennai. He has more than four decades of experience in the Advertising Industry and has spent over twenty-five years in the erstwhile Mudra now the DDB Mudra Group. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB Network. Subsequently, he facilitated the entry of Interbrand, the leading Global Brand Consultancy into India, and functioned as its Chairman. Currently, Madhukar is the Chairman Emeritus of the DDB Mudra Group and Mentor Interbrand India.

Madhukar has actively participated in and has led several industry bodies. He was Vice President of AAAI (2005-07) and President of AAAI (2007-09). During his tenure as President, AAAI, Madhukar initiated and concluded the entry of media agencies in the fold of AAAI after amending the constitution of AAAI. During Madhukar’s tenure an IAMAI-AAAI joint agreement was signed for the promotion and smooth working of Digital media. He also led the AAAI’s involvement in creation of BARC.

Madhukar played a vital role in conceiving and facilitating one industry- one award program and The Advertising Club joined hands with AAAI for its prestigious Goafest. This led to Abby Awards being presented at Goafest since 2008. Mr Kamath worked closely with presidents of IBF, ISA and INS in organizing AdAsia 2011 in New Delhi.

He was also Chairman of ASCI (The Advertising Standards Council of India). He is currently serving on the board of the Audit Bureau of Circulation as Vice Chairman and is soon set to take over as Chairman of ABC.

Madhukar took forward the legacy of A G Krishnamurthy in building MICA and establishing it as India’s leading business School for Strategic Marketing and Communication Management. He was the Chairman of Mudra Foundation from 2003 to 2017. He was also the Chairperson of the Governing Council of MICA from 2010-17.

In 2013, Madhukar became an Executive Board member of Plan International India, which is a not- for-profit organization striving to advance children’s rights and equality for girls, thus creating a lasting impact. Helping Plan India reach an impact on the lives of 10 million girl children as a part of their Country Strategic Plan, is also very close to his heart. Madhukar joined the Board of Music Broadcast India (Radio City) in 2017.

Making the announcement, Mr Ashish Bhasin, President, AAAI, stated that “Madhukar Kamath is an inspiration for generations in our industry. His contribution in making Mudra into one of the top agencies in India is extremely commendable. In addition to his professional achievements, he has done so much for the industry. Under his Presidentship, AAAI made significant progress. He is truly deserving of this honour”

Chairman of the AAAI Lifetime Achievement Award Selection Committee Mr Nakul Chopra said, “Madhukar Kamath was the unanimous choice given his stature in the Indian advertising industry. In his case, it was never a question of if, it was only a question of when. My heartiest congratulations to him for this richly deserved honour.”

The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years and had been in the top management position; has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and become more professionalized; individual known for his integrity, ethical practice and leadership qualities; contributed to his Company/Companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran. This award was instituted in 1988 by AAAI and some of the past winners include Subhas Ghosal, Alyque Padamsee, Mike Khanna, Piyush Pandey, Sam Balsara, Prem Mehta, Ram Sehgal and others.

The AAAI Lifetime Achievement Award will be presented to Mr Madhukar Kamath on 6th September 2019 in Mumbai.

Although the majority is interested in buying them, a good design range is what would drive them to make a purchase

A vast majority of Indians think sustainable manufacturing processes are important when buying fashion products, new YouGov research reveals.

The sustainable fashion movement – which thinks it is important to gear the fashion industry towards being more ecological and socially just – has gained huge media coverage in recent years. This new data shows that more than four in five people (83%) consider sustainability when buying fashion items but it is far behind other factors. Material quality (95%), fitting (93%), design (90%) and price (90%) are all notably more important when deciding what to buy.

At present, seven in ten people (72%) in India said they have heard about sustainable fashion. From these, two in five (40%) don’t know much about it, around a fifth (19%) know but have never tried buying it and only one in eight (12%) have bought it in the past.

YouGov’s survey shows that while it is less of a motivating factor when making a fashion purchase, more than four in five (84%) people who are aware of this concept are interested in buying sustainable fashion items. However, a better design range of sustainable fashion products (64%) is the key driver in what would motivate someone to buy sustainable items, followed by competitive prices (58%) and sustainability certification on labels (56%).

Many people also said they are likely to purchase more sustainable products if brands highlight the benefits and impact of buying sustainable fashion products in their communication (41%) and if they give reward points for buying sustainable fashion products (41%). More than a fifth (23%) would do so if sustainable fashion becomes a new trend after being endorsed by celebrities or influencers.

These motivations work differently across different demographic groups. While the top motivators for men are competitive prices (58%), and better designs (57%), in both cases women are more likely than men to be encouraged by these factors to make a purchase (59% and 72% respectively).

The difference exists even among the age groups. While a good design range motivates both millennials and GenX, the latter is more likely to be influenced by labels containing information regarding the sustainable process of manufacturing (66% vs 50%) and by cheaper prices for sustainable fashion (68% vs 53%) as compared to millennials.


Data collected online by YouGov Profiles among around 1007 respondents in India in July 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.


Wednesday, 07 August 2019 00:00

Times Network expands its presence in Canada

Times NOW, Mirror NOW, ET NOW and Zoom to LIVE stream on TabletStream

Mumbai, August 07, 2019: Times Network, India’s premium broadcast network channels TIMES NOW, MIRROR NOW, ET NOW and ZOOM will now be available for South Asian viewers in Canada on TabletStream, leading LIVE streaming service for International (South Asian) programming in the region. With presence in over 100 countries, Times Network, an expert curator of segmented and differentiated content across genres, strengthens its foothold in Canada focussing on the new age tech savvy viewers with its platform agnostic approach.

Jagdish Mulchandani, COO & Executive President, Times Network said, “With an evolving consumer preference for watching content across platforms, we are very excited to partner TabletStream that allows viewers in Canada to access our best in class news and entertainment channels across devices. I am confident that our robust offering will cater to the viewers discerned preferences on their desired platform, providing a comprehensive content viewing experience.”

"TabletStream is thrilled to welcome Times Network’s top-rated news and entertainment channels to its streaming platform. Addition of Times Now, Zoom, ET Now, and Mirror Now will significantly enhance our offering for Canadian viewers as we strive to provide the best entertainment for the South Asian diaspora," said Charles Miller, President and CEO of TabletStream.

Making its digital foray into the market, Times Network brings to its viewers a strong bouquet of influential brands in its portfolio across news and entertainment providing viewers access to global, national, local and business news, original series and Bollywood content from back home with India’s leading channels. Available on TabletStream are TIMES NOW, India’s leading English news channel that represents the global voice of the progressive India with its extensive and unparalleled news reportage ; ET NOW, India’s leading English Business news channel, committed to the nation’s development with a dedicated purpose of helping Indians Rise with India ; Mirror NOW, a channel that focuses on putting citizens first and redefined the norms and re-written the rules for new-age and viewer-centric journalism and ZOOM, India's No. 1 Bollywood channel, and a trendsetter in its genre that brings viewers closer to the biggest stars through the hottest entertainment news, original series, features, countdowns, music, trends, celebrity interviews and reviews.

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