04 August 2020 01:44


Post by MediAvataar's News Desk
- Apr 22, 2020
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• 66% of Indian employees surveyed worked from home during the COVID-19 pandemic

• 90% of surveyed Indian employees are confident in their own future

• 86% of Indian employees feel confident about their company’s future

Employees across India have adapted to work from home arrangements throughout the COVID-19 crisis, but the majority will welcome a return to the office.

According to new data published by JLL, 82% of office employees surveyed in India have missed working from office, citing a lack of personal interaction as the primary factor behind this sentiment. The spread of the COVID-19 pandemic has transitioned 66% of the surveyed employees in India into work from home arrangements, said JLL’s newly released Asia Pacific report Home and away: the new hybrid workplace?.

The desire of India-based professionals to return to the office outpaces, the regional average, according to JLL’s regional survey of 1,500 employees at major corporations in five Asia Pacific markets. Regionally, 61% of total respondents said they missed going to the office which is below the percentage recorded in India. However, both in India and across Asia Pacific, employees indicated that they would favour a hybrid model combining more flexible work arrangements in the future. JLL’s new Asia Pacific report argues that employees consistently believe that while they enjoyed the freedom of working from home, they miss the human interaction and face-to-face collaboration that working in a professional office environment provides.

In Asia Pacific, millennials said they missed the office more than other age groups, 66% highlighted the office experience's benefits: human interactions, professional environment, and place for focused work. Furthermore, regionally, 81% of millennials strongly agreed that they felt technology ready, and 52% said they were more productive working from home. However, some could not afford accommodation with space and amenities vital for successful homeworking.

“Employees across India have successfully transitioned to remote working, but our interactions also suggest that many now crave the office environment's cultural and human experience. It is becoming clearer that the office is here to stay, but greater acceptance of remote working will force a new workplace model for many corporations regionally,” says Ramesh Nair, CEO and Country Head (India), JLL.

The evolving expectations of employees for hybrid work arrangements will have clear implications for corporate real estate in establishing a shared purpose and culture, says JLL.

In terms of confidence in their company’s future, India emerged a leader with as high as 86% employees being confident of company’s future (very confident + fairly confident), versus 65% for the Asia Pacific region.

Respondents surveyed revealed that 29% of employees in the Asia Pacific region are very confident about their company’s future, and 27% were very confident in their own prospects.

As a result, respondents believe that employers have a responsibility to foster this sense of optimism, whether their teams are working from home or in the office and as businesses, enhance human performance and productivity wherever their workers are.

Key considerations for employers exploring a hybrid model include:

Office space is here to stay: Higher acceptance of remote working will lead to a more distributed and diverse workforce but this will come with its own challenges on productivity and efficiency. Office space will continue to hold its importance, in most instances as the optimal working environment.

Offices will be reimagined as social hubs: The office provides a culture that can’t be replicated via remote working and serves as a social hub for employees to connect on common goals, purpose and vision. Repurposed or redesigned work areas will be required to provide infrastructure for collaboration among the split teams of remote and on-site staff.

Future footprint will facilitate choices and flexibility: Work from home saw many employees enjoy greater flexibility and control on their personal and professional lives. Corporates will have to redefine their real estate footprint, leveraging distributed and liquid spaces. Home offices, co-working places, satellite offices and the office HQ will all have to co-exist – leading to a truly hybrid office model.

“Offices will continue to play a central role in defining company culture, creating a shared purpose, and meeting employee needs for personal and professional fulfilment. However, COVID-19 will impact how the office looks and feels, as hybrid models comprising flexible work arrangements become mainstream,” says Dr. Samantak Das, Chief Economist and Head – Research & REIS, India, JLL

Wednesday, 22 July 2020 00:00

Fitness in Covid times

A tale of the fight against odds, odds of being obese, worsening back and age getting better!

This is my personal experience and while some things are good to learn but remember every human body is different, what worked for me won’t necessarily work for you! There is a reason we have a different DNA. If my journey can inspire you to challenge the Status Quo, To get Mind and Body in the shape they deserve to be in, my task here is done.

This is the picture that changed everything for me, I still believe Manas gets pictures clicked with me because he looks thin with me anyways, when I saw this picture I decided to get on the weighing scale and it was 107.3. I remember I just sat there blank! I was already suffering from a bad back pain which was largely due to ignoring stretching before and after workouts or sports. I knew it was the red zone and had to come out of it. I also knew I can do it because in past I had similar ( or more in fact) weight which I took down to 91 kgs and had sustained but this was pure ignorance and not respecting my body.

It all started on May 21, 2017, 2017 had been an exciting year to start with, we got Hrigank in our lives and I was doing well on the fitness front as well. On this day, I got a slight issue with my back in the morning game of Squash with manas, ignoring, I continued the game and went for a cricket game in the evening where it just went out of hand, dragging myself back home.

Next 6–12 months were terrible, multiple MRI’s, Vitamins, steroids (which led to increase in the weight ) but no relief, another big issue with us, Indians is that we tend to look at surgery something bad, While it is bad but not if the pain has not gone for 1 year, tried everything, Physiotherapy, Yoga, Walking, massage but if I look back and think, I should have taken the surgery call much earlier. I continued being in the pain, taking the medicine, eating food without control, and occasional work out till this above picture was clicked…….

Fight Against the odds

Way back in 2016, Ritesh had recommended me Medha who works as a fitness coach and Nutritionist, I had seen her plans working for both Ritesh and Vibha, So (like a true Indian middle-class guy), I asked him to share his diet plans so that I could copy, I realized soon that it’s not going work like this. Unique bit about Medha’s plans are — they are for YOU, she will work with you for the initial 2 weeks to figure out the body type and how the body is reacting to certain food recommendation, she will also share the work out routine which is very important, Workout and diet have to work together for results to be shown. The important thing here is you need to carefully observe what she is recommending because eventually, it will become the base of your maintenance plan. (Lesson *)

So worked with her in past for good 2 months, had lost some 17 kgs and was maintaining it well before the back gave up on me, and from 21st May 2017 till 14th Aug 2018, thanks to medication and steroids and the pain that back gave me, weight was 107.3 kgs and this is where I decided to refer back to the plans Medha had shared, I decided I l try those plans for a week and if they don’t work, I l go back and work with her again ( ya Indian middle class again). I spoke to Deepika and she recommended that I should speak to Medha however, in the end, we decided to see it for a week, the week turned into a month and I was almost 101.5, loosing good 6 kgs in a month.

On the workout front, I was doing some physio activity and walk, my step count on a day was very low (8714 average ) considering the kind of sports activity I used to participate in however this coupled with diet was helping me to lose weight at a good speed. Importantly I had also started doing some yoga postures which were primarily for back strengthening.

I was walking 6 km per day(terrible again) and only relief here was that walking was helping ease the pain, my target was to at 90 kgs by end of the year and looked poised to get to the target until one day, I pushed a bit harder during the walk and speed led to increasing the distress in the back and pain was unbearable. this was 13th Sept 2018 (lesson *). I was in terrible pain and what happened changed everything for me…

Lesson* — Every Body is unique and each food type will react differently

Lesson * — Never push your body when it is under stress. give it the rest it deserves.

Few Tips

1. When you get on with a diet plan, complete that journey, you will have bad days or weeks where the scale on the machine won’t move, don’t be disappointed, just keep going.

2. It’s ok to check weight every day, it will help you evaluate the food you had and the impact of the same.

3. Keep yourself hydrated, drink as much water as you can.

4. Never workout when any of your body parts is not keeping well.

5. Don’t go for internet-based or friend based diet plans, consult a nutritionist, trust me, it’s totally worth it.

“Always Remember every human body is different, what worked for me won’t necessarily work for you”


Written  by Abhishek Punia,Co- Founder and COO at ARM Worldwide with 15 years of Work experience in the digital marketing industry.


DISCLAIMER : Views expressed above are the author's own.


With the citizens confined to their homes during the lockdown, ENTERTAINMENT via television has been a respite.

The leading Marathi movie channel Zee Talkies left no stone unturned to curate a power-packed line-up that viewers have enjoyed with their families.

As it is rightly said - The proof is in the pudding, Zee Talkies garnered the highest ever Q1 GTVTs since the inception of the channel with 1,53,335 GTVTs in MH U+R. The channel as a leader maintained its spot at number 1 across all the markets in Maharashtra. With the market share of 59% in Marathi movie genre (MH U Pay HHs), the channel has surely struck a chord with its viewers. Not only that, Zee Talkies has been amongst the top 5 viewed channels across 700+ channels in this quarter. The success continues with Zee Talkies HD's growth up by 123% over Q4 of the last financial year.

Let's look back at how all of this was achieved? The channel's belief in the proverb - Necessity is the mother of all inventions - helped create magic and it continued providing non-stop entertainment to the audiences. Strategically placed WTPs, Film Festivals, Birthday Specials and Mash-ups kept the viewers hooked to the channel. In addition to the 'Talkies Premier League', the robust programming created a lot of affinity amongst the audience. With movie festival offerings like 'Tu Chal Pudha', the channel showcased films that truly helped motivate the viewers in these trying times. Special shows like – “Indurkar Maharaj Vishesh”, musical mash-up of “Bolava Vitthal, Pahava Vitthal” elevated the festive spirit in the houses of Maharashtra on the auspicious occasion of Ashadi Ekadashi.

Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Ltd. said, “At ZEE, our customer centric focus along with our unwavering commitment to entertain Maharashtra in any situation has been evident in our lockdown programming across the cluster. Zee Talkies has always entertained audiences with differentiated movies showcasing the best of culture and entertainment, and we ensured the viewers’ entertainment needs were undisrupted even during the lockdown making it the most preferred channel of the consumer.”

The channel's social pages topped the charts with an engagement of 9 Lacs+ on Facebook and 5 Lac+ on Instagram, becoming the most engaged page amongst Hindi and Marathi Movie channels. The “Ashok Saraf Vadhdiwas Special” activity received an overwhelming response. The fans not only wished the celebrity but also saw their birthday wishes displayed on the channel. This became the second most viewed Facebook LIVE video of the year 2020 across Marathi genre social space. The channel also hosted a 6-hour LIVE event on its Facebook page on “Ashadi Ekadashi”. First time ever 10 renowned kirtankars of Maharashtra came on FB LIVE to interact with the digital audiences.

Speaking about the same, Bavesh Janavlekar, Business Head, Zee Talkies said, “Zee Talkies endeavoured to keep the viewers positively entertained by innovating and adapting to the new environment with engaging content and curating new formats. During the lockdown, our robust programming line-up featuring movie premieres, specially curated film festivals and mash-ups resonated highly with our viewers, affirming our strong position in the market. Going forward, we will continue to enhance the content offerings of our valuable viewers with an exciting line-up of movies.”

In months to come, Zee Talkies will continue to surprise the audiences. A special offering - “Sharavan Special” Film Festival, World Television Premieres, “Vadhdiwas Vishesh” Film Festivals and much more is in store.


iCubesWire, a leading Digital Marketing Company in India offering 360-degree integrated marketing solutions, recently appointed Priyanka Iyer as Group Head – SOUTH at their Bengaluru office, and Abhronil Roy as Group Head – EAST at their Kolkata office.

Priyanka Iyer, backed with a professional experience of over eleven years in Mainstream and Digital Media Sales, has a flair for introducing lucrative sales structures into business models to enhance business acquisition. Abhronil Roy, having dedicated over sixteen years to Media Sales & Brand Solutions, has shown extraordinary prowess at identifying growth potential and setting up revenue-driven strategies across organizations.

Speaking on the new appointments, Sahil Chopra, CEO and Founder, iCubesWire, says, “With Priyanka taking the lead for business development across South India, we aim at enhancing our overall growth and keeping up key customer relationships. It’s good to have Abhronil on-board, to get us an opportunity for increasing our business capacity and venture across new markets in the East region. There couldn’t have been a better start to 2020 than by welcoming two seasoned professionals, each one, adept at their work. We are delighted to have them as part of the iCubesWire family and look forward to scaling new heights.”

.Priyanka will be at the forefront for iCubeswire in the South region, driving regional markets for business development and delivering branding solutions. Her core responsibilities will be to amplify sales operations, initiate and execute strategic plans, and escalate revenue generation. Before joining iCubeswire, she was leading the entire South market as the Territory sales Head at Zee Entertainment Media Ltd., and has also been associated with organizations such as YOptima and TeraReach.

Commenting on the new role, Priyanka Iyer, says, “I’m extremely excited to head the business for iCubesWire in the South region and to work with a dedicated and dynamic team. I’m certain my association will be instrumental in strengthening the bonds with the clients in the region and together, we will aim at sustaining the numbers and continue building on along with expanding into new markets.”

Abhronil will be on the front lines for iCubeswire in the East region, curating strategies across media platforms along with providing integrated solutions for brands. His key responsibility areas will be to cultivate business opportunities, and venture into new markets aligned with revenue generation. Prior to joining iCubeswire, he was responsible for managing revenue generation for all B2B Exhibitions & Digital Sales PAN India at UBM India Pvt. Ltd. and has also served terms with organizations such as ABP LIVE – Digital - ( ABP News Network Pvt. Ltd.) and India.com – Zee Digital.

Commenting on his new role, Abhronil Roy, says, “iCubesWire has been an established brand in digital for over 10 years, and I feel privileged to be at the helm of steering the brand into the East market. It’ll be an exciting experience to build and implement sales strategies to take on new markets and further capture an increased revenue count.”

Average time spent on Instagram doubled and Facebook saw a 35 % jump in time spent with Government of India banning Chinese Apps

In the wake of GOI banning 59 popular Chinese Apps, Kantar, the world’s leading data, insights and consulting company’s Web Audience Measurement (WAM) panel, released insights on the impact of this ban on consumers’ digital behaviour. The ban as we know, came into effect from June 29, 2020.

Summarizing the learnings, Akhil Almeida, Vice President (Insights), Kantar, said, “Although consumers lost access to some of their favourite short-form video sharing apps, the bulk of consumers switched over to alternate platforms in an almost seamless manner. We saw that overall time-spent online was not as strongly impacted as one might have expected, given the size and scale of the affected platforms.”

Key Learnings

No significant impact on Engagement

The app-ban impacted platforms with a sizeable following. Given that users were spending hours every week across these platforms, one would have expected to see a dip in the overall time spent online once these platforms were no longer accessible. However, the avg. time-spent dropped only marginally (-6%), indicating that consumers were switching over to rival platforms much faster than anticipated.

Big wins for rival platforms

Instagram and Facebook saw an immediate increase in engagement.

Avg. Time/Day on Instagram more than doubled (2.3X), and Facebook too saw a significant 35% jump in time-spent on the platform with the bulk of this additional engagement being driven by smaller town consumers.

Among the youth audience aged below 24 yrs., Avg. Time/Day on Instagram grew by 35%

Sharechat, India’s very own video sharing platform which focuses content around regional languages also witnessed a 2.5X increase in time spent.

This has primarily been driven by the younger faction of internet audience (aged below 24 yrs.). They have more than tripled (3.4X) their Avg. Time/Day on Sharechat since the ban came into effect.

YouTube is still KING

The most impressive gain was seen on YouTube. Already the most popular digital video platform in the country, it saw a further 25% increase in time-spent!

OTT also gets a boost

Other players also enjoyed their fair share of rise in engagement levels. Hotstar, India’s leading Video OTT player saw their daily time spent grow by over 25%. Time spent in the video OTT space grew by 40% overall once the ban was imposed.

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