04 December 2021 06:16

APAC HEADLINES

Post by MediAvataar's News Desk
- Jun 17, 2021
South Korea’s global cultural clout is no longer in question. This year alone, the world has seen a string of hits of K-pop bands ━ such as BTS and Blackpink ━ around the world, the Korean cinema ━ such as ‘Minari’ and ‘Parasite’━snatch global awards, and large ...
MediAvataar's News Desk

MediAvataar's News Desk

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Starting November 1, we’ll host daily Live Shopping experiences on Facebook and Instagram with brands like Benefit Cosmetics, Cocokind, Macy’s, Paintbox Nails, Tanya Taylor, Ulta Beauty, Vuori and Walmart to educate shoppers and share exclusive deals.

We’re bringing back #BuyBlack Friday to highlight Black-owned businesses and are providing weekly #BuyBlack collections on Facebook and Instagram.

We’re showcasing exclusive gifts and deals from Shops that will be available when people make purchases on Facebook and Instagram.

Tune In Daily for Drops, Exclusive Deals and More

Beginning November 1, we’ll host daily Live Shopping experiences on Facebook and Instagram where you can find the latest gifts and exclusive deals, get advice from fellow shoppers and connect with celebrities, creators and brand experts. Some of the biggest brands including Benefit Cosmetics, Cocokind, Macy’s, Paintbox Nails, Tanya Taylor, Ulta Beauty, Vuori and Walmart will host live videos that allow you to shop the latest holiday trends from the comfort of your home.

You can also discover the latest sought-after products on the Instagram Shop tab from drops to collections curated by creators you love and the Instagram @shop team. From the Drops destination, you can sign up to receive a notification for when an item is available for purchase.

Support Small Businesses and #BuyBlack

This year, we’ll continue to support businesses that need it most, starting with the return of #BuyBlack Friday to encourage people to support Black-owned small businesses. We know the holiday season is critical for small businesses, our latest Global State of Small Business Report shows that a quarter of minority-led businesses expect to make half of their annual sales over the holiday period, compared to 14% of other small businesses. Starting on November 5, you can tune in every Friday in November to the #BuyBlack Friday show. The show will feature Live Shopping segments from Black-owned businesses including Shaquanda’s Hot Pepper Sauce, House of Takura and Obia Naturals, in addition to special guests and other surprises. You can also check out #BuyBlack collections, available weekly in the Facebook Shop tab starting November 1 and on the Instagram Shop tab starting November 5.

#BuyBlack Friday is part of Boost with Facebook: Good Ideas Season, our second annual program that gives small businesses access to free resources and training for a successful holiday season. As part of the Good Ideas Season, we’re also opening Good Ideas Shops in local communities across the US. Starting this week, people in Seattle, Fort Worth and New York City can visit our storefront window pop-ups to discover local small businesses and shop their products on Facebook and Instagram. We’ll also dedicate a storefront window in Los Angeles for people to #BuyBlack this December.

Shop Exclusive Gifts and Offers

People already use our apps to stay updated on the latest trends, get inspired and find their new favorite brand or product. This season, we’re bringing exclusive gifts to Shops that will be available when people checkout on Facebook or Instagram. This season, you may find gifts from Facebook and Instagram, like 20% off your first purchase and free shipping, when you complete an eligible purchase directly on our apps. And when you make an eligible purchase directly on Facebook or Instagram, you can also refer up to 10 friends to take advantage of an exclusive deal.

If you’re looking for inspiration, check out the Shop tabs on Facebook and Instagram for Holiday Picks, our curated list of holiday items, available on November 1.

Shop Locally and Sustainably

Shopping locally on Facebook Marketplace is an easy and eco-friendly way to discover unique and hard-to-find gifts. Plus, you can get items quickly by arranging a pickup time via Messenger that works for you and the seller. We’ve introduced a few updates on Marketplace to help you shop easily, locally and responsibly this season:

Create and share a meetup plan: Create a meetup plan for an in-person transaction — including location, time and date — and share it with your friends via Messenger to let them know where you’re headed and encourage safer meetups.
Meetup preferences: Sellers can let buyers know how they prefer to exchange an item locally, such as a public meetup or via door dropoff or pickup to minimize in-person transactions.
Saved search: Looking for a particular item on your wishlist? Create a saved search on Marketplace to get notifications when new listings match your criteria.

 

Offers viewers the access to preview 100 hours of quality content across delightful genres

Disney+ Day brings exciting offerings for Indian audiences as it marks the return of its immensely successful and critically acclaimed Hotstar Specials installment Special Ops 1.5: The Himmat Singh Story

The Walt Disney Company will host Disney+ Day, a global event that celebrates longstanding commitment to entertain masses all over. Disney+ Hotstar rolled out a scintillating teaser to give a peek into all that’s brewing to celebrate the occasion. Subscribers will be treated to new and exciting content releases, one of them being Hotstar Specials series Special Ops 1.5: The Himmat Singh Story.

This premiere of highly-anticipated addition to the Special Ops Universe helmed by Neeraj Pandey, starring Kay Kay Menon as the mastermind R&AW agent, Himmat Singh will be the biggest offering for the Indian audiences. Viewers will also gain access to the digital premiere of Marvel Studios’ Shang-Chi in addition to highly anticipated titles The Legend of The Ten Rings, Jungle Cruise and Home Sweet Home Alone alongside all-new content from the service’s iconic brands Disney, Pixar, Marvel, Star Wars, National Geographic, and Star in international markets.

In honor of the second anniversary of Disney+, non-subscribers will also gain access to 100 hours of content across genres, participate in exciting new social promotions and experiences across the Company as an added offering to the celebrations.

Brace yourself for the biggest, most exciting offering of entertainment this year with #DisneyPlusDay. (The Plus here adds up to all the excitement and great content headed your way!)

Illustrious names of Marathi entertainment such as Dr. Amol Kolhe, Pravin Tarde, Sonalee Kulkarni, amongst others have lent their voices to the characters

Shemaroo MarathiBana, the ‘Assal Filmy’ Marathi movie TV channel, today announced a festive treat for their Marathi audiences with the Marathi version of the blockbuster action epic franchise, ‘Baahubali’. This Diwali special release will be aired on 4th November exclusively on Shemaroo MarathiBana. With the leading lights of Marathi film and theatre such as Dr. Amol Kolhe, Pravin Tarde, Sonalee Kulkarni, Gashmeer Mahajani, Uday Sabnis, Sanskruti Balgude, and other popular artists lending their voices to the eponymous characters, the film 'Baahubali’ will come to life in Marathi ensuring a rare treat this Diwali for Shemaroo MarathiBana’s audiences everywhere.

Shemaroo’s attention to detail is evident in the re-creation of the grandiose songs in Marathi. Famed Marathi music director, Kaushal Inamdar has recreated the tracks while not losing the classical instrumentation and gravitas of the original, while popular singers Hamsika Iyer, Avadhoot Gupte, Sanjeev Chimmalgi, Bela Shende, Adarsh Shinde, Hrishikesh Kamerkar, Ketki Mategavkar and Mugddha Karhade have lent their voices to the melodious songs. The songs have been translated to Marathi by famed writer and lyricist Vaibhav Joshi, Milind Joshi & Asmita Pandey ensuring that the original flavour and meaning is retained.

Speaking on the occasion, Sandeep Gupta, COO - Broadcasting Business, Shemaroo Entertainment said, “We have constantly strived to add value to our consumers and partners by setting new benchmarks in the industry by bringing exciting content to our audiences. Taking the scale higher, we will be adding more thrilling content to the list which is going to be a delight for both our audiences and advertisers alike.”

The Baahubali films blurred the line between Bollywood and regional cinema and the Marathi version of the films will be another leap in the movie’s journey in the hearts of fans.

Monday, 25 October 2021 00:00

Festive shopping research surges on Quora

Do you know that average Quora Answer views/questions around the festive season increased as much as 33% as we inch closer towards the celebration?

Quora users are 147% more likely to be shopaholics. Every year, more and more people visit Quora to conduct festive research with users starting early. Topics related to fashion, online shopping, electronic gadgets, laptops, smartphones & early offers receive a spike in views beginning early October.

Top festive shopping questions

What are the best online shopping sites in India?

Which is the best laptop brand in India?

What is the best ergonomic office chair within a 10k budget in India?Brands like Amazon, Flipkart leverage this highly engaged shopping community to generate demand and post-real-time deals.

Flipkart’s Big Billion Days and Amazon India’s Great Indian Festival are some of the most popular online sales. Over time, both e-commerce platforms have upped their ante and strategies for marketing these sales on social media.

Brands have been using Quora’s key product features as an essential element in their overall marketing strategy. These include Quora’s promoted answers, Text & Image ads that drive users to their landing pages where one can purchase or know about a new product launch.

In particular, users are visiting Quora to discuss festive apparel, footwear, and fashion brands. With the festive season coming up, the most viewed answer is Fashion & Style.

Fashion and Style - 64M Answer Views

Women's Fashion and Style - 34M Answer Views

To promote their fashion sale, Amazon, Flipkart, and TataCliq published text ads in trending questions like What are the best sites for online clothes shopping in India? And Which is the best online shopping site for women western clothing?

As festival season shopping peaks, users in India start conducting research on smartphone and laptop recommendations. 42% of Quora users buy Electronic Gadgets during the festive season and 29% of Quora’s visitors are the first among their friends to buy new tech gadgets.

Smartphone related answer views(39M Answer Views) too surge on Quora and brands like Samsung, RealMe, Oppo, Redmi leverage this conversations extensively to promote their new phone launches and offers.

Some of the trending electronics questions that laptop brands like Dell, Acer, Lenovo, Macbook leverage:

Which is the best laptop brand in India?

What is the best laptop for a student?

Quora is a place where the shopping community meets to share festive stories. From fashion advice, to which laptop, smartphone or Smart TV to buy, Quora has the answers for all your questions.

Wunderman Thompson has appointed Shamsuddin Jasani as the incoming Chief Executive Officer, South Asia. effective November 1st.

Shamsuddin (Shams) is a veteran of the industry, having launched Isobar in India in 2008, growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been recognised as one of the top digital agencies under the Brand Equity Agency Reckoner and won multiple awards including Digital Agency of the Year India three times. Shams was also awarded Digital Agency CEO by Media Ace and has been featured on Impact Magazine’s Digital Power 100 list two years in a row.

Shams commented: “It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am really excited to not only continue this legacy but to take it to greater heights with the combination of creative, Data, Commerce and Technology. I believe at Wunderman Thompson we have all the ingredients to be the partner of choice for the growth and transformation of brands and business in India.”

“We are pleased to have Shams join our Wunderman Thompson leadership, and believe he is the natural successor to continue propelling our South Asia business forward,” said Ewen Sturgeon, CEO, International of Wunderman Thompson.

Shams will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.

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