Vinish Kathuria

Digital evolution has proved to be a boon for startups. For a startup the most challenging part is about getting people to know you, getting across your message about the innovative work you do and then engaging audiences in a manner that you can turn them into c

Shiju Mathew
Mobile Product Manager with Vizury

At the outset, I have a question to ask advertisers. How much of your marketing budget do you spend in driving app downloads? And, how much of it is driven towards engaging with those who already have the app?

The fact is that current mobile advert

Ayushi
A Digital Enthusiast

Social media has taken a centre stage and been influencing customer buying behavior. So, how can hoteliers ensure that they are using sites such as Facebook, Twitter or Instagram to their greatest advantage?

Online Reputation Management is essentially monitoring online opinions about your

Atibhi Mehra
Head of Mindshare Mobile Centre of Excellence India

We’ve seen all sorts of news coming out of Mobile World Congress 2014 in Barcelona, but it appears the biggest overall trend is a renewed focus on emerging markets. The App planet section at the event was buzzing with companies offering a suite of advertising s

Sandeep Bomble
Founder and Creative director, Palasa

Has technology started replacing the mental effort? Is it taking over our brain and turning it futile? What about big ideas? Has gennext stopped thinking because of easy referencing from the net? Where is technology moving to? Today, it has revolutionised the way we see and perceive every single

Ankur Kalra
Founder & CEO of Vibgyor

Maya Louangelou wasn’t off the mark when she said that people will forget what you said, people will forget what you did, but people will not forget how you made them feel. Infact, it holds true especially in times like today when the average person is exposed to o

Vandan Chopra
Founder member and Creative Director, Adept Artvertising Solutions

About two weeks ago, the calendar and media decreed that we pause to celebrate mothers. One full day dedicated to the most over-worked and under-thanked people in the world.  As part of my slightly late gift, this article is dedicated to all mothers. They’ve t

Pritesh Patel

The Digital industry has grown from mere 30mn users to over 100 mn. With this growth marketers are evolving and now know how to use the digital medium for their brands, though there is still scope of improvement with this adoption, as some marketers are still dub

Allison Morris

It’s no secret that online shopping has become a booming business—virtually everything under the sun is available for online purchase in today’s e-market, and most items bought online can be on your doorstep within a matter of one day. With the success of b

Ravikant Banka

Which is the healthiest fruit? Chances are, you will most probably say an Apple. Why the apple? Why not any other fruit like a banana or a watermelon? It is most probably of the famous saying we’ve heard since generations, ‘An apple a day keeps the doctor awa

Sarvesh Bagla

Given the stringent requirements with Google’s Panda and Penguin updates, the looming questi

David Sandström
CEO at DDB Stockholm

DDB Stockholm has the largest planning department in Sweden today. And planning is seen as critically important area for the agency's development.

So why is our agency, famed for its work with VW's The Fun Theory and the Swedish Armed Forces, rein

Dhruv Sahgal

Despite the Internet being around for just over two decades, its impact, from an advertising perspective, has been revolutionary. Ad dollars now are flowing by the billions into online marketing where terms like CPM (Cost Per 1000 Impression) and CPC (Cost Per Click) are common in advertising. Ho

Jacinta Shibong
Marketing Head, EFactor, Asia

Before 1991, Indian business success was a function of ambition, licenses, government contacts, and an understanding of the bureaucratic system.

In 1991, the Indian government liberalized the economy and therefore changing the competitive landscape. Family businesses, which dominated Indi

Stephen White
Chairman, EMM India/International

TV violence in India has recently been on the rise.  And that’s just the audience measurement system!

A noisy public dispute has broken out between an Indian TV network, the TV ratings service measuring national TV viewership, and assorted advertising trade bodies.  Now India’s gove

Grishma Shah
Senior Manager Percept Sports & Entertainment

Fans depend on athletes to score touchdowns, hit homeruns, and win championships, but behind the scenes most successful sports stars rely on a hard-working sports agent to take care of business for them, so they can concentrate on their game.

The idea of being able to combine two interest

Shameer Thaha
VP ThoughtBuzz

In this series, let's focus on Twitter strategy.

Do you really care about Follower/ Follow Ratio these days ? The strategy doesn't hold good these days to just follow for the sake of it if you have no intention of reading what they say. Don't fake it !

But what really would matter

Samraat Kakkar

Marketing research has been around for almost a century now. Over the years the use of market research has evolved and today it is used for various activities today ranging from ad tracking to test marketing to customer satisfaction research. The techniques of market research evolved but they til

Samarth Saxena
Co-Founder and COO, Octane Marketing Pvt. ltd.

Email is a method of communication. Of connecting with someone, of delivering a message, of having a conversation, but mostly though, email is about engagement. And perhaps that’s why; it didn’t take long for these ‘digital letters’ to morph into advertisement material, flyers, p

Rajiv Dingra
Founder and CEO, WATConsult

The social media revolution started a few years back and is only growing more aggressively into newer aspects of our society. Brands, organizations, recruiting, journalism, content, movies etc. are some of the sections have been affected by the disruption of social.

Prashant Deorah
MD, Puretech Internet

A key question that is out doing the rounds amongst the corporate circle revolves around the role of social media and its benefits to business.

It must be noted that decision makers will not invest in an avenue which they themselves are not very certain about. However, being ignorant t

Ashok Lalla
President – Digital, Euro RSCG

Good news. Bad news. It spreads easily.

Being good. Doing good. Raising a voice for good bad. We see it all around us.

Brand launches. Offers.Reviews.Events. We are surrounded by them.

Indeed, we are swamped. By options.By advertising.

George Paul
Head Marketing, Ericsson India

 

India as you are aware, is a broadband deprived country going by the statistics of low penetration of services in the country. About 20 million broadband subscriptions and over 100 million internet users of which 40% comes from mobile internet users.

With third generation mobil

Geetanjali
Head Marketing, www.Juvlon.com

Social, local and mobile marketing are changing the way content is delivered to consumers. With animated images, countdown timers, live social media content and rendering for different screens, email marketing has become fancy too.

While small businesses usually find it easier to adapt to

Hareesh Tibrewala
Joint CEO, Social Wavelength

In the good old days, when social media was not there, brand communication was a broadcast communication, a one way monologue. The brand spoke and the consumer listened. The rise of social media has broken the iron curtain that shielded the brand from consumer feedback. Now communication has beco

Vandana Kakar

A change I have noticed this year is that the seminars have become interactive. The speakers have started taking questions from the audience, asking for a show of hands and even asking the audience to do a few exercises. Sheryl Sandberg, the elegant COO at Facebo

Alok Kejriwal Rodinhood

Marketing is one of most treacherous of all the business disciplines I know.
Check out 5 of the most dangerous marketing blunders businessmen and entrepreneurs make:

Blunder 1 – Believing that ‘Advertising is marketing’!
In the year

Sanjay Mehta

Twitter informed me early today morning, that professional networking platform, Linkedin had acquired the professional content sharing platform, Slideshare for a consideration of $119 million.

As two very critical platforms in the world of Social Media, this news was of a

Mohnish Modi

Survival of the fittest! These words of Darwin have started taking a huge share of a college goingboy Rohit’s mind space these days. He knows that he neither earns any income, nor pays any taxes. Sowhy must the Union Budget worry this 20 year old urban youngster? Well, he realized he must, sinc

Rammohan Sundaram

2011 has been one of those funny years for our industry. It also took away some of the star studded personalities from different creative fields, great valuations for a few online brands, money is pouring into ecommerce, some big brands got listed at Nasdaq, deal sites got a reality check and off

Satyen K. Bordoloi
Marketing - Personal Care & Modern Trade, HUL

PA To Minister, “Sir a revolution in India seems imminent, just like in the Middle-East. People had always known that corruption existed, but now with RTI they finally have proof. CWG, 2G, RadiaJi, and now fueling the nation's unrest are those like Annaji and Ramdevji… We got to do something.