2011 has been one of those funny years for our industry. It also took away some of the star studded personalities from different creative fields, great va....

As the head line suggests, I am going to hopefully be able to throw light on how a brand can benefit from social media.

This animal has taken the world by storm and we all know some of the key contributions for its growth. If you ask me, I would sum it up as, “Expression”. Every human being has the right to express and that single....

Now this is what I call as sheer geniuses at work simply because I dont quite understand the closed eco-system in which such tremendous traction can exists and sounds more like an oxymoron. “Closed Eco System In An Open Environment”

Lets go back and figure out how things have been in the past and what was that one big formula that....

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