A change I have noticed this year is that the seminars have become interactive. The speakers have started taking questions from the audience, asking for a show of hands and even asking the audience to do a few exercises. Sheryl Sandberg, the elegant COO at Facebook took advantage of this and used audience partic....

Cannes Lions, the International Festival of Creativity held at the picturesque town of Cannes (pronounced as can as in tin can) on the French Riviera started on a stimulating note.  12,000 delegates from more than 90 countries, around 37000 entries, 500 speakers and seven days of inspired learning through the s....

Sir Martin Sorrell, Maurice Levy, Dan Wieden, Sir John Hegarty, Marcello Serpa, Keith Weed, Tim Mellors, David Karp...where else but at Cannes Lions can you see these masters, the world’s most powerful and respected men in media and marketing, come together and often at the same platform.

The C....

The grand finale signalled the close of yet another momentous festival. A festival with many firsts –introduction of the concepts of Forums, new award categories like mobile and branded entertainment, Young Creative Lions, to name a few. For the first time, countries like Sri Lanka, Ecuador, Tunisia, Puerto Rico and Columbia were in the w....

The Cannes festival has become like Disney Land.  45 minutes in queue for a 45 session.  What is remarkable however is that the sessions start and finish bang on time.

I started the day with a workshop on sound branding. A fascinating talk by Walter Werzowa, the creator of the memorable three second Intel tune and Zanna Lopes from Braz....

The day promised to be hectic with a series of award announcements, seminars and workshops. Deciding what to attend and what to skip appeared to be the toughest decision.  I started my day by attending the various press conferences laid out through the morning.  Hearing the jury members share their views on the parameters of award winning work....

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