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Leadership Talk
Alisun Armstrong
Executive Director of the Midas Awards

“The Midas Awards continues to be the only competition that honors advertising and marketing created for financial institutions on a global scale, and the Midas Report aggregates the top performers to create the definitive “who’s-who” in the field. This information doesn’t exist anywhere else, and considering the challenges faced by a team working on these accounts, goes beyond mere recognition for individual campaigns to reveal the leaders in the industry.” Said Alisun Armstrong, Executive Director of the Midas Awards, in an interview.

Here’s the complete Q&A   ….

1.  You have been a...
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Professional Sports and Amateur sports have experienced a tremendous growth in India over past one decade. The use of sports sponsorship as a marketing communication tool has increased remarkably over the past few years and has been acknowledged as an important element in the communication strategy by marketing heads in order to reach their customers. Some of the key reasons that marketers today are using sports sponsorship are to generate brand awareness and brand recall through exposure, build on the brand image and generate goodwill towards the brand and company.

Objectives that Sports as a marketing tool serves Read more ....