What comes to mind when you read the name Einstein? I am willing to bet an image like the one on this page comes readily to mind. But is that because he is distinctive or different? Many people have trouble distinguishing between the two qualities, but the distinction is important.
Even today we recognize Einstein immediately; his looks are very distinctive, but would he be remembered today if he had not also made a meaningful difference on the world of physics? Of course not, he would have bee
For many marketers measuring social media ROI is a daunting challenge, one we’re not quite yet sure how to meet, but an objective we continue to strive toward, driven by the need to understand channel effectiveness, achieve budget efficiencies and answer senior management calls to justify investment in new media.
So, what are the key considerations for marketers looking to measure the business value of social media?
Social is more than marcomms and is challenging organisations
Social is h
Once we’ve covered our essential living expenses, how do we spend the money left over? Whether we stash our spare cash for retirement, invest it to try and make more, or purchase new products, strategies differ around the world.
In the fourth quarter of 2015, saving and investing intention levels were highest in Asia-Pacific (61% and 37%, respectively), as was spending on holidays/vacations (44%), new clothes (41%), new technology (34%) and out-of-home entertainment (34%). Some spending/savin
Express Adda began the new year with not one but two very special guests, a couple who stand out for the ease with which they straddle the world of power politics at the Centre and the state.
Sukhbir Singh Badal, Deputy Chief Minister of Punjab, and Harsimrat Kaur Badal, Union Minister for Food Processing, were our guests at Express Adda, held at Indigo, One Golden Myle, New Delhi on 30th January 2016.
The discussion, moderated by Vandita Mishra, National Opinion Editor, The Indian Express
CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation
Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief Marketing Officer (CMO) Council.
According to a new study conducted with Microsoft Corp., marketers are de-prioritizing digital campaign metrics in favor of business
With the advent of smart phone and apps, it should come as no surprise that people all around the world are connected. The smart phone has turned into a portable lifestyle which fits into one’s hand – the youngsters and college goers being...
In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead.
Many marketers are still in the awkward adolescent phase when it comes to the maturity of their content marketing programs. That’s just one of the key findings in the new B2B content marketing research published by Content Marketing Institute (CMI) and MarketingProfs.
The revolution of smart phones and internet savvy consumers has freed us from the shackles of brick and mortar. The liberalization of the economy, the epoch of technology and the information age has put the consumers on a pedestal.
Whether we like it or not, working is a fact of life for most of us. As the saying goes, “A happy employee is a productive employee.” And more productivity leads to higher profits. So we asked Millennials, Generation Xers and Baby Boomers around the world to think about thei...
"Have you ever thought you could be an Amitabh Bachchan or a Shah Rukh Khan? In reality you cant, however we all have this aspect of fantasy in us, a dream world, which is why we all watch movies in the first place, right?
Movies take us to a world, which is not true and we just forget all our real lives and live a reel life for three hours.
That is why we believe that we could invoke the star in you. So here is an opportunity to make a video of who you are actually not and still show a powerful performance" Said Rammohan Sundaram, Co-founder Velfie.
With dwindling consumer attention spans, there is growing consensus that if you’re able to get your consumers to actively spend time with your brand, there will be a positive impact on brand metrics and a lift in sales.
So, what’s the best way to get your target audience to engage with your branded experiences? All our work suggests that using online video is the most reliable channel to help brands be heard using messages that resonate with their audience.
Video viewership, both on desktop and mobile, has grown dramatically over the last t Read more ....
"If opportunity doesn't knock, build a door."
- Milton Berle
ad:tech New Delhi 2016
Experience ad:tech - The global conference and exhibition where modern marketers and media come together to share ideas, network to drive business forward in an ever-changing marketplace....
Venue : Leela Ambience Hotel and Residences, Gurgaon