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Leadership Talk
Kashyap Vadapalli
CMO Pepperfry

“Our big 360 degree campaign has just been unveiled and will be on for a few weeks now. In continuation with the current campaign, we plan to concentrate on building the brand and increasing visibility in the coming months.” Said Kashyap Vadapalli, CMO Pepperfry.

In an interview with MediAvataar India, Kashyap talked about the brand and what it takes to seamlessly fulfill all the promises made to their customers. Here is the Q&A……

MediAvataar: Please tell us more about your new TVC.

Kashyap: We have received a very positive response from our customers across the country po...
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Digital evolution has proved to be a boon for startups. For a startup the most challenging part is about getting people to know you, getting across your message about the innovative work you do and then engaging audiences in a manner that you can turn them into consumers or partners. The very success of a startup is based on connecting with the right target audience who will need your services, how well you can differentiate your services or products. In such a scenario, social media is catalyst for the growth and success of your new venture depending on how well you can leverage it.


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