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Leadership Talk
Rammohan Sundaram
Co-founder Velfie

"Have you ever thought you could be an Amitabh Bachchan or a Shah Rukh Khan? In reality you cant, however we all have this aspect of fantasy in us, a dream world, which is why we all watch movies in the first place, right?

Movies take us to a world, which is not true and we just forget all our real lives and live a reel life for three hours.

That is why we believe that we could invoke the star in you. So here is an opportunity to make a video of who you are actually not and still show a powerful performance" Said Rammohan Sundaram, Co-founder Velfie.

In an interview with MediAvataar India, Ram talk...
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Opinions

With dwindling consumer attention spans, there is growing consensus that if you’re able to get your consumers to actively spend time with your brand, there will be a positive impact on brand metrics and a lift in sales.

So, what’s the best way to get your target audience to engage with your branded experiences? All our work suggests that using online video is the most reliable channel to help brands be heard using messages that resonate with their audience.

Video viewership, both on desktop and mobile, has grown dramatically over the last t
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