MediAvataar's News Desk
On the occasion of International Women's Day 2021, India’s favourite investment app, ETMONEY has unveiled an investment report based on financial insights collated from its female user-base.
The report aims to debunk myths about the financial behaviour of women, and gain a deeper understanding of the underlying factors that have paved the way for the success of women investors in India.
The report reveals that in each of the past 4 years, women investors on ETMONEY have earned around 10% more returns every year as compared to their male counterparts, with their investments offering the best returns in 2020, the year that challenged every investor. This difference in the average annual returns earned by men and women is reflective of two key traits - women investors turning savvier in finance and honing healthier financial habits.
Women investors have also mastered the art of maximizing tax savings - with an average of around 15% of their portfolio in ELSS funds, as compared to only 12% of men.This has helped women combine tax-savings with wealth creation. Additionally, women investors on ETMONEY also have a near-perfect asset-allocation ratio as per their age. They have demonstrated an extraordinary understanding of market movements, upping their investments during market corrections.
Besides women demonstrating the hallmarks of being more sound investors as compared to men, they also have their eyes set on their investment goals as they are more regular with their SIP instalments as compared to men. With 4X growth in the amount invested using the platform over the past 4 years, and more women across all age groups and geographies joining in, women are gaining confidence in their ability to invest. This is clear from the rising trend of women from tier II and tier III cities taking to investing, changing the conventional dynamics.
“The role of women in India has undergone a sea change compared to yesteryears, challenging archaic notions of their impact on society at large. Today’s crop of modern women isstanding tall and playing an active role in IT, Business, Finance, Law, Politics and other major fields. Given our rapidly changing world, financial equality and independence are imperative, and more so for the ones who aspire to build wealth, chase their dreams and live life on their own terms. Thisrealisation is becoming increasingly pervasive as more women in India are becoming cognizant of the importance of investing. At ETMONEY, our primary objective with the investment report is to challenge the myth that women are not as savvy as men in terms of investing, or that they have a risk-averse ‘savings’ vs an ‘investment’ mindset. We are grateful to be a part of the financial journey of these women, and urge everyone to take charge of their finances and their lives.“ said Mukesh P Kalra, Founder & CEO of ETMONEY.
India’s largest digital products company, Times Internet has emerged among the biggest advocates of women users of digital medium, aiding the adoption of online products and services for more than 129 million women across India - cutting across every age, income, geographic & social boundary.
The group’s strong and diversified product portfolio has helped inform, engage and entertain its diversified female audience for decades. Backed by leading online news & information brands such as The Times Of India, Economic Times, Navbharat Times, iDiva, Indiatimes and Whatshot each serving at least 1.5x more female audiences as compared to their nearest competitors, Times Internet is proud to be one of the biggest aids to women demanding quick and easy access to reliable news and information consistently.
Commenting on the group’s aspiration to serve more women in the near future, Gautam Sinha, CEO - Times Internet stated, “Over the last couple of years, as we have become the custodians of some of the most relevant & influential tech-led products in the country, our products have enabled us to serve an increasingly larger female audience. It’s heartening that our brands are loved and followed by hundreds of millions of women today, and we are humbled to be able to be a part of the growth stories of so many women - serving them premium products that make a difference in their lives. Our employee base and leadership team have been improving in gender diversity and each one of us takes this responsibility very seriously.”
TIMES NOW, India’s leading English News channel announces an unmatched programming line-up for the upcoming Assembly Elections under Mandate 2021.
With its special programming, TIMES NOW, India's election news headquarters will once again be at the forefront of election news coverage tracking the state assembly elections of five states, Assam, Kerala, Tamil Nadu, West Bengal and Puducherry. Through engaging properties, TIMES NOW offers the most extensive coverage of the elections, making it more exciting and captivating for its viewers.
1. Pre-Poll Surveys: Capturing the mood of 5 States going to the polls (Tamil Nadu, West Bengal, Puducherry, Assam, Kerala) and the mood of the nation ahead of the critical election, TIMES NOW will broadcast two Opinion Polls in association with C Voter. C Voter or Centre for Voting Opinions and Trends in Election Research headed by India’s top Psephologist Yashwant Deshmukh is a leading international stakeholder research organization with its roots in India. Powered by state-of-the-art research practices, managerial acumen, world class analysts and a phenomenal track record of predictive analysis on various polls, C Voter produces high quality data on voting, public opinion, and political participation. Presenting how the elections will likely shape, the surveys will be a significant indicator of which way the electorate may swing. The first of these Opinion Polls will be telecast on March 08, 2021 and the second Opinion Poll will on March 24. The analysis is powered by a panel of experts like Dr Anand Ranganathan, Sanjay Jha, Senior journalists R Rajagopalan, Shekhar Iyer, Sanjeev Shrivastava and Author Chetan Bhagat, among others.
2. Exit Polls: On the last date of Polling April 29, TIMES NOW in association with C Voter will broadcast an exit poll of the states going to the Polls. Using state of the art technology and on ground field research the Polls maps the stat and the data is then processed to call a projection for a state. The results are a fair indication of how the election has played out with the Voters.
3. Result Day Live: On May 02, TIMES NOW will bring Result Day LIVE with a new age look at Election Result analysis. Featuring some of the country's top Election Analysts & experts, TIMES NOW bring several unique properties that help viewers understand what the Voters have told us and why the result has shaped the way it is. Moving away from traditional analysis like swing and vote patterns, TIMES NOW uses big data analytics and mathematical models to bring the viewer a holistic news watching experience. This along with a stellar panel of former Journalists and Political Analysts analyse every move of the election for the viewers.
Beta, 25 ki ho gayi ho, shaadi kab karogi?”
“Umar nikalti jaa rahi hai”
“Log kya kahenge?”
Its 2021 and we see women ruling the roost and conquering the world in every role- from a political leader to a bank manager to a teacher, a corporate leader to an army officer, amongst many others. But closer to home, if there is one question that keeps them tongue-tied, it is – “Beta, Shaadi Kab Karogi?” This universal question by Mummy, Papa and all the annoying Rishtedaars continue to be a pertinent problem, and its high time we shatter these age-old conventions. This International Women’s Day, MTV puts it out loud, “There’s more to a girl’s life than Shaadi”, with a fine blend of quirk and impact.
The Women’s Day brand film by MTV opens to an unusual futuristic setting at a spaceship, where a woman is in conversation with her mother about her invention. While the girl boasts about her challenges of surviving and her life-altering achievement in a span of 2 years, the mother ignorantly puts a ‘but’ in the conversation to ask her, “Par Shaadi Kab Karogi?”. Unfazed by her daughter’s response to this, she goes on to say, “Waise toh we are open minded, but humari community ka ho toh BEST hoga”. Bewildered and angered, the girl is seen to be walking away while the mother goes on to talk of her prospects of marriage.
So, this Women’s Day, celebrate the spirit of womanhood and smash stereotypes, the MTV way!
Growing up in India you see and feel entertainment all around you. Our country is filled with beautiful, diverse stories to tell, talented storytellers and crew who bring them to life, and incredible actors who captivate us on screen.
At Netflix, we love to tell stories that bring us together. Films and series told authentically by Indian creators you love as well as voices that are new. But how do we identify that one story that everyone will love? We don’t. Each and everyone of us have our own tastes and moods and all of us want to see our lives reflected on screen.
Our upcoming lineup features more variety and diversity than we have seen before. From the biggest films and series, to gripping documentaries and reality, and bold comedy formats. We are taking our next big leap in India to bring you more than 40 powerful and irresistible stories from all corners of the country.
Coming soon is the bold and sassy series Bombay Begums, the relationship drama Ajeeb Daastaans, the quirky Pagglait, love and longing in Meenakshi Sundareshwar and the consequences of desire in Penthouse. There's also Jagame Thandhiram starring Dhanush, Taapsee Pannu in Haseen Dillruba, Kartik Aaryan in Dhamaka, the moving family drama with Arjun Kapoor and Neena Gupta Sardar Ka Grandson, a generous dose of modern romance with the series Feels Like Ishq and R. Madhavan’s comedy series Decoupled.
Experience fear and tension with Raveena Tandon’s mystery thriller Aranyak, a wildly twisted love story Yeh Kaali Kaali Ankhein; meet Jeetu bhaiya once again in Kota Factory, laugh out loud with the king of comedy Kapil Sharma, and uncover the mysterious disappearance of the queen of hearts Madhuri Dixit Nene in the series Finding Anamika.
This is just a taste of the films and series to come. We are so excited to share these rich and diverse stories from the best and brightest creators and talent from India to the world.
Written by Monika Shergill, Vice President, Content, Netflix India