Post by MediAvataar's News Desk
- Apr 19, 2017
Accomplished digital, social, and content advertising lead joins agency TBWA\Dublin is delighted to welcome Andrew Murray as Director of Social Media & Content. Murray’s appointment will see him developing the agency's social media and content offering. ...
MediAvataar's News Desk

MediAvataar's News Desk

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As the anti-beef attacks continue, controversies have swirled around Hindu triumphalism. This week on Virtuosity-Stories from the news, Vir Sanghvi asks some key questions regarding this contentious issue.

Along with author and columnist Nilanjana Roy, journalist Snigdha Poonam and founder of Mojo Media Barkha Dutt, Vir Sanghvi discusses the damage this beef politics is doing to the idea of India. The panel also debates the hypocrisy in the political system wherein no opposition party has yet condemned it.

Catch the full episode this Saturday at 10:00 PM with repeats on Sunday at 10:30 AM and 7:30 PM, only on CNN-News18

It’s already a summer of unrest in Kashmir. As young men and women continue to take to the streets protesting Indian security forces and J&K police, data services and social media applications have been shut down.

The violence and unrest that was set off after Hizbul Mujahideen commander Burhan Wani was killed in July 2016 continues. For Kashmiris, this is a familiar saga. This week on Off Centre, Anuradha SenGupta talks to writer and journalist Basharat Peer who shares what the average Kashmiri’s point of view is.

On the psyche of ordinary Kashmiri, Basharat said, “For me the problem is if today, after 70 years one has to sit down and explain what a massive population that has largely been in news for the last 25 years is thinking or what is the political position it is taking, then you really have a serious problem. Is it a denial? Are we pretending? All the people talking to the government or talking in the government say there is a phrase ‘critical time’ or ‘historic juncture’ or ‘are we losing Kashmir’. You know I don’t see it as something new”.

Giving his views on development being the solution in Kashmir, he said that he doesn’t see the tunnel as a symbol of development, rather he sees it as a way of fortifying control. He added, “Roads are not just built to allow people to move, roads are also made to ensure that your military moves in faster. So, the politics of development is a complicated politics. We know what roads mean, roads allow vehicles, all kinds of vehicles to move and there is politics behind development in roads. No, I don't think that those things are the most important things, this is a political question. I know it’s uncomfortable for Indians, you don't want to deal with this, you want to be in denial or avoided or want to just assume that look we have enough military strength to hold on to the space and we are under no political pressure of any kind”

Talking about the need to talk, Basharat said that he doesn’t expect anything to get better. He added that though he is cynical about it, yet he thinks that rather than just having kids shot on the street, it would be better to have some old men talk amongst each other without achieving anything as it might create a mood in which lesser people are killed. He asked, “Who do you expect to turn things better? People who have the power to tell a soldier to shoot or not shoot or to control things are not in the mood to talk about love and peace”.

Catch the full conversation this Saturday at 8:00 PM with repeats on Sunday at 12:30 PM and 9:30 PM, only on CNN-News18

Red FM officially partnered with popular international vlogger -‘Superwoman’, Lilly Singh to launch her 1st book - ‘How to be a Bawse’

India’s most awarded and largest private radio network, 93.5 RED FM, was the official radio partner for Lilly Singh who is a Canadian YouTube personality, vlogger, comedian, writer and actress. She is better known by her YouTube username II Superwoman II. Lilly Singh’s 1st book called ‘How to be a Bawse’ is based on her life experiences of what she has learned about achieving success and happiness.

Lilly started her journey seven years ago and is now the highest paid YouTube influencer. She is known for her quirky takes on social issues and pun-intended videos with a touch of sarcasm. With more than 11 million subscribers on video streaming site YouTube, superwomen returned home to India on a 3-city tour for her launch. The book is a definitive guide to being a BAWSE—a person who exudes confidence, reaches goals, gets hurt efficiently, and smiles genuinely because they’ve fought through it all and made it out the other side.

Giving access to ‘Superwoman’ for fans in India, Red FM organized a contest that was moderated by Red FM’s renowned RJ Malishka at a 5-star property of South Mumbai. 4 Super Fans and lucky winners got the chance to meet Lilly during her visit in India. Lilly surprised her fans by coming out of the backdrop when they were least expecting. She started her 3 city book launch from Mumbai followed by Hyderabad and ended with New Delhi.

Speaking about the partnership Nisha Narayanan, COO, Red FM said, “Lilly ‘Superwoman’ Singh is nothing short of change, with the tongue firmly in the cheek. Red FM is delighted to partner with her as the official radio station for the launch of Lilly’s first ever book, ‘How to be a Bawse’. She has over a million fans globally, who are only inspired by her to believe and achieve, all that they desire. In a way, Red FM relates with Lilly Singh. Her bold voice on everyday matters, an instant connect with smart audiences, the uncanny knack to influence minds and above all, the hilarious cynicism; all of it is a feast for the fiery"

Zee Studio, the ultimate English movie destination, ups the ante and brings to you the World Television Premiere of ‘GUARDIANS’ within three months of its theatrical release.

The channel will premiere the action blockbuster on Indian Television on Sunday, 30th April, 2017 at 1PM & 11PM.

Directed by the ace Russian-Armenian filmmaker Sarik Andreasyan, the film stars Sebastien Sisak, Anton Pampushnyy, Sanzhar Madiyev, Alina Lanina, Valeriya Shkirando and Stanislav Shirin. Guardians boasts off jaw-dropping action sequences, enhanced by breathtaking special effects and stunning cinematography.

The sci-fi action adventure is about a secret organization "Patriot", who gathers a team of Soviet superheroes to defend their homeland from supernatural threats during an on-going cold war.

Get ready for a thrilling Sunday as the Guardians astonish you with their superhero powers twice on Sunday, 30th April at 1 PM & 11 PM respectively only on Zee Studio.

VIVO IPL 2017 proves itself as a Pan-India phenomenon drawing a massive rural audience

Sony Pictures Networks India (SPN), the official broadcaster of the VIVO IPL has drawn significant audience from the rural markets in its 10th season witnessing 59% growth over last year. The VIVO IPL 2017 matches are being broadcast on Sony MAX, Sony SIX and Sony ESPN.

Key highlights for Week 3:

· VIVO IPL 2017’s soaring growth story is well supported by the rural markets contributing 46% of the viewership vis-à-vis 38% in 2016.

 . The tournament enjoys higher engagement in rural markets with 69 minutes’ average time spent per viewer vis-à-vis 48 minutes last year.

· The tournament’s viewership has seen a 34% growth at 23.2 million average impressions over last year’s 17.3 million average impressions after 23 matches.

· VIVO IPL 2017 continues to grow and has achieved a cumulative reach of 339 million in the 3rd week of the tournament as compared to last year’s reach of 289 million.

Sony MAX continues to be the Number 1 television channel with a 16% growth over the number 2 channel in India and an impressive 92% growth over the no. 2 channel in HSM.

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