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Post by MediAvataar's News Desk
- Jul 31, 2018
Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8% UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn - the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published ...
MediAvataar's News Desk

MediAvataar's News Desk

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Tech Mahindra will bring its expertise in artificial intelligence and advanced analytics to enhance the fan experience

Jacksonville/New Delhi , August 16, 2018: Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions today announced a partnership with the Jacksonville Jaguars. As the Technology and Analytics Partner and Digital Strategy Partner of the Jaguars, Tech Mahindra will provide next generation digital technology expertise, such as artificial intelligence and advanced analytics, to enrich the fan experience and create front office efficiencies.

“I am a huge admirer of football,” said CP Gurnani, Managing Director and CEO of Tech Mahindra. “The Jags embody the top three ingredients of success – strategic thinking, immaculate execution and most importantly seamless collaboration. They demonstrate the value of ambition and alternate thinking, which is core to the American ethos and just as relevant for businesses. Tech Mahindra’s connection with the Jacksonville community is already deep with HCI Group. Our multiyear partnership with the Jacksonville Jaguars will enable us to create many new opportunities in the U.S. I am excited and ready to chant DUUUVAL.”

“The Jaguars’ organization is powered by innovation,” said Jaguars President Mark Lamping. “This strategic partnership with Tech Mahindra will fuel that pursuit with a data-driven and technologically advanced approach to a variety of challenges that face a growing NFL franchise. We’re excited to welcome them to the Jaguars family and eager to get to work.”

Tech Mahindra has also committed to empowering the Northeast Florida community with technology awareness and education. Later this season, the Jaguars and Tech Mahindra will announce a contribution to local schools.

“This is such an exciting opportunity for the Jaguars and our city,” said Mayor Lenny Curry. “In today’s digital age, the innovative, state-of-the-art technology Tech Mahindra brings as a Digital Technology and Analytics Partner will truly be an asset to Jacksonville, strengthening our reputation as a premier destination for sports and entertainment. As a longtime Jaguars fan and mayor of this city, I look forward to what this collaboration will bring the sport, and our community."

“As a sports enthusiast at heart, I am excited about our partnership with the Jacksonville Jaguars,” said Jagdish Mitra, CMO & CSO of Tech Mahindra. “We plan to create immersive fan experiences with digital technologies and can help make the team smarter with artificial intelligence & advanced analytics. We share the Jaguars’ mission to not just make the game better, but also to enable the young minds of the Jacksonville community with tech awareness and education.”

Tech Mahindra is already familiar with Jacksonville as the parent company of the HCI Group, a healthcare IT consulting company headquartered in Northeast Florida.

“It is great that HCI’s parent company, Tech Mahindra, believes in the local community and our football pride in the Jaguars,” HCI CEO Ricky Caplin said. “It’s an opportunity for us to collaborate and build the Jacksonville community further.”

Friday, 17 August 2018 00:00

DCMN Brings Open Nights to India

The first edition of DCMN Open Nights is all set to be held in New Delhi on August 23 at Hauz Khaz Anti Social.

DCMN, the growth marketing partner to digital first brands, has brought its flagship event DCMN Open Nights to India in order to bring brands and industry decision makers together on one common platform.

At these popular events, which are already established in Europe, DCMN invites representatives from digital-first brands to meet advertising and marketing industry stakeholders.

The underlying theme of the DCMN Open Nights series is to discuss the challenges and opportunities that lie ahead for digital-first brands and help them to be the market leaders of tomorrow.

The first Indian edition of DCMN Open Nights is all set to be held in New Delhi on August 23 at Antisocial, Hauz Khaz.

The event will see several established digital brands talking about their success stories in the India market in conjunction with brand experts, digital consultants, investors, journalists and other influential stakeholders of the industry.

The theme for the Delhi chapter of the DCMN Open Nights is Growing the Market Leaders of Tomorrow. The event will include a panel discussion titled The Challenge of Advertising for Startups in India, with the discussions to be followed by a networking dinner.

The panel will include Sai Narayan (Associate Director & Head Marketing Policybazaar.com & Paisabazaar.com), Viral Jani (Senior Vice President – Investment Operations, TimesBridge), Andreas Dengler (CEO & Co-Founder, DCMN), Shubho Sengupta (Digital Marketer, Co-Founder & Advisor to Industry Associations), and Saurabh Uboweja (CEO, Brands of Desire), Rajeswar Rao (Head of Marketing, Clovia), Apurva Chamaria (Influencer, Investor and CRO, RateGain) along with Bindu Balakrishnan (Country Head – India, DCMN) as moderator.

Over the years, DCMN has successfully organised Open Nights at its international offices including London, New York, Munich, Cape Town and Berlin.

Speaking on the launch of Open Nights in India market, Bindu Balakrishnan, Country Head, DCMN India says, “DCMN Open Nights is a great platform for digital first brands to meet with marketing industry leaders. It is a great learning platform for emerging players to connect with their peers in the industry and learn from their success stories. The stakeholders will discuss the opportunities and challenges that lie ahead for digital first brands.”

Friday, 17 August 2018 00:00

Weber Shandwick Introduces The X Practice

A New Agency Model to Drive Innovation

Centralised Approach Fuses Technology, Data Sciences, Digital Innovation and Media R&D Capabilities to Accelerate Solutions to Evolving Client Needs

Weber Shandwick, one of the world’s leading global communications and marketing services firms, announced the formation of The X Practice, integrating the firm’s global innovation and technology-focused capabilities into a connected, client-centric service model. As a centralised hub of specialised expertise, The X Practice will support client engagements of all types – across industry sectors and global markets – to bring solutions-oriented ideas to unprecedented client challenges.

“The challenges our clients face are more complex and increasingly depend on our ability to tap into the specialised, often technical expertise needed to address new problems,” said Gail Heimann, president, Weber Shandwick. “By aggregating our technical competencies with The X Practice, our clients across sectors can more easily leverage our chops in technology, data intelligence and innovation to bring the kinds of solutions needed today.”

The X Practice is powered by hundreds of specialists around the world with deep expertise in the technology sector, data sciences, digital strategy and media R&D. The practice will also leverage the cadre of specialist firms Weber Shandwick has added to its global roster in recent years – including mobile agency Flipside, digital creative agency Cappuccino, social creative agency ThatLot, data intelligence firm Bomoda and digital & performance marketing firm Resolute Digital.

Weber Shandwick Chief Digital Officer Chris Perry will oversee The X Practice globally in collaboration with a newly formed leadership team. Hugh Baillie, who currently serves as head of client experience in EMEA, will become president, The X Practice, EMEA & APAC. Adam Wall, currently EVP, digital operations & client services for North America, will become president, The X Practice, Americas. Lydia Lee, head of Technology in APAC, and Wayne Hickey, EVP and senior Technology strategist for North America, will both become global co-heads of Technology within The X Practice. Patrick Chaupham, EVP, business integration, takes on the new role of EVP, corporate development for The X Practice.

“Every organisation today is grappling in some way with how to keep pace with changes in technology, customer expectations, social behaviours and media habits,” Perry said. “Whether it’s building social programmes that drive sales or developing new AI-driven platforms to manage customer inquiries, we’ve been helping our clients understand and employ new methods of engagement in today’s business landscape. Our intent is to continue to expand the range of solutions we can offer and do it at a global scale that few other agencies can offer.”

“From Seoul to Shenzhen and Bangalore to Tokyo, Asia Pacific technology and innovation has been enjoying an electric period of growth in recent years,” said Lydia Lee. “That level of disruption can present both new challenges and substantial opportunities for any organisation. I’m thrilled to bring our region’s trademark innovative thinking and proactive attitude to the global conversation. As our clients are negotiating global challenges, we’re poised to deliver truly global solutions. I’ve always said ‘the problem can come from somewhere – but the solution can come from anywhere’. And, that’s the beauty of the X Practice.”

1440 Independence Day offers in a day. An offer every minute.

On the occasion of Independence Day, Grofers launched one of a kind sale on Instagram. Devised by Dentsu Webchutney, the sale was aptly called #OfferParade. It showcased a new offer every minute giving users 1440 chances to save on their groceries. These offers were showed on the brand’s Instagram grid. While a new offer every minute might sound good enough, Dentsu Webchutney made it even more exciting by making these offers last just for a minute.

Taking the trend of ephemeral content to a whole new level, users had just one minute to decide whether they wanted the offer or not. The campaign was designed to keep users glued to Grofers’ Instagram page.

“Grofers is committed to delivering the best value to its users. Our brief to the agency was simple and clear, make our audience believe that Grofers offers great savings on groceries through its plethora of offers. #OfferParade was a perfect fit for us. It was not just another Sale idea and it showcased our wide range of offers in a smart and innovative way,” said Ankur Ogra, Head Brand, Grofers.

 Talking about the campaign, Sudesh Samaria, CCO and Co-Founder, Dentsu Webchutney said, “We are always on the lookout of something new. We like to be on the cutting edge of creativity and technology. #OfferParade is one such idea that made us re-look at the traditional construct of a sale. In the age of reducing attention spans, we created something that keeps users glued and that to me is the real thing.”

Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney said, “Innovation is at the core of everything we do. #OfferParade is another example of how smart use of social platforms is redefining our world and will continue to do so. It is an amalgamation of offers, social media platform, technology and the trend of ephemeral content. ”

The posting was automated at the back end. The technology deleted the post every minute while posting a new one at the same time. 9 creatives were used to create one creative to highlight the offer on the grid. The campaign had users’ mobile experience at its core and people could see the entire range of offers without any need to scroll.

Credits:

Sudesh Samaria: Chief Creative Officer

Gurbaksh Singh: Chief Creative Technologist

Manjeet Singh: Creative Director

Vishal Sagar: Creative Director

Neha Ahuja: Associate Creative Director

Saurabh Nagpal: Group Head – Art

Nikita Singh & Yuvraj Chand: Associate Art Director

Deepika Gupta, Souma Deb & Ajay Thakur: Senior Visualizer

Aporva Bharadwaj: Junior Visualizer

Avinash Joshi: Senior Vice President

Ankit Varma: Associate Account Director

Aditya Gandhi: Account Manager

Rakesh Bairwa: Tech Lead

Friday, 17 August 2018 00:00

CNN ranked #1 Digital News Brand Globally

CNN ranked as the #1 global news brand, outpacing BBC, The New York Times, BuzzFeed and others in desktop and mobile audience size across the US and 24 key international markets. CNBC, Bloomberg, Al Jazeera, Euronews, Sky News, and other international news brands trail CNN by more than 100 million multiplatform unique visitors and fall outside of the top 5 ranking.

CNN: 166 Million Multiplatform Unique Visitors

• BBC – 161 million unique visitors

• HuffPost Global – 115 million unique visitors

• The New York Times Brand – 112 million unique visitors

• Yahoo News – 109 million unique visitors

• BuzzFeed – 99 million unique visitors

Source: comScore Multi-Platform Media Metrix Worldwide Rollup, June 2018. Based on CNN Brand entity compared to a custom list of single brand, multinational competitors in the News/Information Category, including The United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam.

CNN Digital also ranked as the #1 news brand in the United States across all major categories, including unique users, mobile users, video views, millennial audience and social. For more information and those detailed rankings, visit the CNN Press Room.

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