MediAvataar's News Desk
52% Indians are open to accept movies with their favourite actors playing homosexual characters
YouGov latest study brings in some good news for the LGBTQ community, as the findings show 64% of Indians confirming to the idea of mainstream Bollywood movies depicting same-sex relationships or characters as the main subject. While a majority of people (55%) expressed their excitement for Ayushmann’s upcoming movie that depicts him as a gay lead, more women than men (33% vs 27%) are likely to accept such commercial movies with homosexuality as the central theme. A region wise disparity is also seen with lesser number of respondents from South India (26%) who are extremely likely to accept movies based on homosexuality.
For the people that expressed their willingness to watch Ayushmann’s next movie - Shubh Mangal Zyada Saavdhaan, close to a half (45%) said they would watch the movie for its concept or storyline, followed by a third (34%) who said they will watch it for the lead actor. Novelty of the film (21%), Music (19%) and support cast (14%) were some other reasons why people displayed their interest in watching the movie.
Looking at the possible outcomes of mainstream cinema portraying same-sex relationships, 41% of the respondents said it could help create awareness about the taboos or stereotypes linked to homosexuality, followed by another 40% who feel it could help normalise conservations around the topic. However, close to one fourth people still feel that such movies could lead to increase in harmful targeting towards homosexuals in terms of mockery or abuse and lead to increased anxiousness for belonging to the LGBT community.
For a country that has only recently decriminalised same sex relationships, the depiction of sexual minorities in cinema has mostly been linked with social stereotypes. However, the study revealed that half of urban Indians (50%) are comfortable with the idea of watching movies based on homosexuality with friends and family. Among the generations, Gen Z is the most comfortable among all to watch such movies with their peers or family. The conservatism towards watching movies about homosexuality on big screen with close ones is lesser in Tier I cities (22%) as compared to Tier II (15%) and III (14%) cities of India.
Data collected online by YouGov Omnibus among around 1003 respondents in India between February 11th -13th, 2019 using YouGov’s panel of over 8 million people worldwide. Data is representative of the adult online population in the country
Being a pioneer in the business and finance news industry for the last 20 years, CNBC-TV18 lauds the visionaries of the business community that have led India towards growth
Completing 20 years as an overarching business news specialist in the country, CNBC-TV18 is all set to launch the 15th edition of India Business Leader Awards. Following the theme of ‘Leaders of Change’, the event celebrates the remarkable and notable achievements of the country’s most dynamic business leaders and their businesses. The event will be hosted on 28th February 2020 at Trident, Nariman Point, Mumbai.
Promising a captivating confluence of stalwarts and engaging conversations, the show shall include eminent industry-leaders, policymakers, and changemakers who have contributed towards building a conducive and profitable economy. The Chief guests for the Awards include dignitaries such as Honorable Finance Minister of India, Nirmala Sitharaman; Shaktikanta Das, Governor, Reserve Bank of India. Esteemed guests gracing the occasion include names such as Mukesh Ambani, CMD, Reliance Industries, Deepak Parekh, Chairman, HDFC, Rajesh Gopinathan, CEO & MD, TCS, Sanjiv Mehta, CEO, HUL, Vikram Limaye, Managing Director & CEO, National Stock Exchange, Falguni Nayar, Founder & CEO, Nykaa, Karan Johar, Filmmaker, Dharma Productions, & Pullela Gopichand, Indian badminton player, who amongst others will extend their support to the most celebrated and sought-after business awards of the country.
Winners of the prestigious awards were adjudged by an esteemed jury steered by Aditya Puri, Managing Director, HDFC Bank. The power Jury comprised Hon’ble Minister of State, Finance & Corporate Affairs, Anurag Thakur, and industry veterans, Varun Berry, Managing Director, Britannia; Rajnish Kumar, Chairman, State Bank of India; Zia Mody, Founder and Managing Partner AZB & Partner; Sanjiv Puri, Chairman and Managing Director, ITC; and Zarin Daruwala, CEO, Standard Chartered Bank.
Talking about the upcoming event, Shereen Bhan, Managing Editor, CNBC-TV18 says, “For two decades, CNBC-TV18 has proved to be a leader in its incisive and comprehensive reportage of the economy & business. Since its inception, 15 years ago, the CNBC-TV18 India Business Leaders Awards have recognised excellence, and honoured individuals and corporations for creating value and impact. This year, as we mark 20 years of CNBC-TV18 & 15 years of IBLA, we will recognise outstanding leaders of the year and also honour leaders of the decade in our IBLA Decadal awards. The Finance Minister, Mrs Nirmala Sitharaman and the RBI Governor will preside over what promises to be a very special evening.”
Touted as the highest honor for India's business leaders, the 15th year of CNBC-TV18’s India Business Leader Awards will bring together some of the best-known personalities catering to every sector of India.
OnePlus, the global technology company, announced the appointment of Siddhant Narayan as Head of Marketing for India. In his new role, Siddhant will be responsible for elevating the brand’s position by spearheading the marketing strategy with the aim of establishing a deeper connection and increasing the brand salience with the Indian consumer.
Siddhant will lead the brand’s ongoing marketing efforts to build its connected ecosystem business in India. He will play a crucial role towards strengthening OnePlus’ brand positioning, media and creative strategies, along with its community culture and engagement.
Prior to joining OnePlus, Siddhant was the Marketing Head for the Indian subcontinent at Daniel Wellington, where he launched the brand in India and created an omni-channel marketing strategy. Siddhant also worked as Head of Brand Story at Reliance Jio, and was an integral part of Nike’s Marketing team, wherein he contributed immensely towards creating global and regional brand campaigns to bring alive the spirit of the iconic sports brand in India.
He is an alumnus of the MIT School of Business, Pune, and holds a degree in advertising and PR from the renowned Welingkar Institute of Management, Mumbai. Siddhant was a professional cricketer during his early days and continues to be passionate about sport and fitness.
Tata leads with 30 brands featured; Godrej 11; Amul, Reliance, LG & have 9 each
South Korean electronics giant Samsung wins the crown in TRA’s Most Desired Brands 2020, making it a fourth time victory in six editions of the report. The brand also led the list in 2018, 2015 and 2013 reports as well. Technology giant Apple takes the 2nd place up one rank from last year, having climbed steadily over the years from rank 290 in 2015 to the exalted place this year. Samsung features again at 3rd rank in the Consumer Electronics Category. Sony TV, the GEC channel is a debut entry and rises by an impressive 594 ranks to occupy the 4th position this year followed by Maruti Suzuki at 5th. The Austin-based laptop maker Dell secures 6th rank; Samsung in Televisions at 7th, Amul Milk at 8th, Honda Activa at 9th and Hyundai at 10th follow sequentially. The MDB 2020 list has 394 new brand entries which did not feature in the last edition.
N. Chandramouli, CEO, TRA Research, said at the launch of the report, “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level. TRA’s syndicated research is based on our proprietary Brand Desire Matrix which measures consumers’ expressions of desire on 36 intangible attributes of a brand”. MDB 2020 lists 1000 brands across 326 Categories and 39 Super-Categories.
The F&B Category has 159 brands in the report and FMCG features 129, totaling 28.8% of the listing. Automobile features 75 brands, Consumer Electronics lists 59 and BFSI & Personal Accessories have 56 brands each. The Fashion-to-Financial Services conglomerate, Tata Group, leads with 29 brands featured, of which ten are Category leaders. Godrej Group has 11 brands listed with three Category leaders and Amul gets 9 brands included in the report of which eight top respective Categories.
Indian brands dominate the top 100 of India’s Most Desired list featuring 42 brands, followed by 15 American, 12 Japanese and 11 South Korean brands. 6 German brands also feature of which three luxury car brands dominate the list. 4 UK brands make it to top 100, and the three Chinese brands which are included in the list are from the Mobile Phone category.
NYF’s Advertising Awards Content Initiative “Creativity From The Other Side with David Sable” Announces New Episodes
Advertising Innovator David Sable Interviews New York’s Creatives in NYF’s Video Series
Each of the 30-40-minute episodes feature interviews with creatives from all areas of art and business whose inspiration and ability to thrive creatively have fueled their success. In these personal one on one conversations, WPP Senior Advisor David Sable unearths how highly accomplished and remarkably creative people drive innovation within business.
New York Festivals International Advertising Awards® will premier 4 new episodes of “Creativity From The Other Side” with David Sable.
Creativity From The Other Side was launched in early January by NYF’s Advertising Awards Executive Director Scott Rose. “I was lucky enough to have a coffee meeting with David Sable and get to pick his brain on how to better align NYFA with the ever-changing world of advertising,” said Rose. “The fact that we’ve now been able to team up and produce videos where he uses his casual, but formidable interview skills to shine a light on the process and creativity of fellow legends and soon to be legends, is an honor.”
Upcoming Creativity From The Other Side episodes include interviews with the following innovators:
Nathalie Brown - VP, Executive Creative Director, VMLY&R NY and 2020 NYF Executive Jury member oversees the Rolex, Office Depot and F-Factor business and this year launched a campaign for Bumble, a women first social networking app, during the Super Bowl featuring Serena Williams. She also served as creative lead on Cirque du Soleil, MTV Staying Alive Foundation, Hampton Inn and, recently, oversaw the launch of the Feminist Letters, a typeface created to amplify voices advocating gender equality.
Keith Reinhard - Chairman Emeritus, DDB Worldwide gave birth to the Hamburglar and was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." Mr. Reinhard penned State Farm's long-running theme, "Just Like a Good Neighbor, State Farm Is There." In 1999 Advertising Age named "You Deserve a Break Today" the best advertising jingle of the 20th century and one of the century's top-five campaigns. Under Reinhard's creative leadership, his agency produced award-winning work for Volkswagen, Anheuser-Busch, Frito-Lay, Dell Computer, JC Penney, Ameriquest and many others.
Martin Puris - Chief Executive Officer, Puris & Partners is chairman and chief executive officer for Puris & Partners. His classic line for BMW, "The Ultimate Driving Machine" still defines the luxury car today, over thirty years later. Puris wrote "The Antidote for Civilization" for Club Med, a campaign that changed the look and feel of the whole travel category and the campaign for UPS, "We Run the Tightest Ship in the Shipping Business," reinforced the brand's commitment to efficiency. Puris in addition creating well-crafted, intelligent advertising for such clients as RCA, Schweppes, Nikon, Compaq, Burger King, Sony, Aetna, Reebok and served as media advisor to President George H. W. Bush in both Presidential Campaigns.
Craig Elimeliah - Executive Director, Experience, VMLY&R NY leads teams across strategy, technology, creative and production, always pushing the boundaries of what a truly transformative experience is for brands and consumers. Craig serves as a senior leader driving VMLY&R’s Experience practice across all client alignment teams. Past and current clients include: Nestle, Pfizer, MOTO, Legoland, Ford, PepsiCo, DELL, Luminary, NBA, Disney, Humana, Clorox, Office Depot, CITIBANK, Hershey's, Coke, New Balance, Sony Music and many more.
Previous episodes of Creativity From The Other Side feature, Nili Lotan, critically acclaimed and renown Israeli-born and New York-based ready-to-wear fashion designer; Steven Sacks, bitforms gallery Founder and Director; and Peter Yarrow, creative artist and musician—who performed with the legendary trio Peter, Paul & Mary and as well as a successful solo career.
“We aspire to have ‘New York Festivals Creativity From The Other Side with David Sable’ be content that gives something back to the wonderful Creatives who allow us to facilitate a great competition for their work,” said Rose.
To view NYF’s Creativity From The Other Side with David Sable, please visit: HERE.
The 2020 New York Festivals Advertising Awards deadline to enter is March 2, 2020. To enter please visit: HERE