12 July 2020 06:10


Post by MediAvataar's News Desk
- Apr 19, 2020
Users worldwide are facing uncertainty because the coronavirus has changed everyday life considerably within just a few weeks. DW is responding to the situation with new social media offerings launching this week. DW's accounts on Twitter, Facebook, Instagram and ...


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Eurosport SD and EurosportHD, the premium sports channels from the house of Discovery, will beam 2020FIM MotoGP™Grand Prix World Championship live starting July 19 as the action resumes post a break because of Covid-19.

“The live action from MotoGP™sends out a very strong and positive message to the entire sports fraternity in the country and across the globe,” said,Vijay Rajput, SVP – Affiliate Sales & Head of Sports Business, Discovery – South Asia. “MotoGP™ has a very passionate fan-base in the country eagerly waiting for the restart. With 17 races planned from July to December, the Moto GP fans have a lot to look forward to.”


*Evening Race

** Events and dates to be confirmed before the 31st of July

The 2020 season will not finish later than the 13th of December and will have a maximum of 17 events (including the Qatar Grand Prix)

All dates, events and eventual attendance of spectators are subject to the evolution of the pandemic and the approval of the corresponding Governments and authorities

47 Meters Down: Uncaged is a 2019 American-British survival horror film directed by Johannes Roberts and written by Roberts and Ernest Riera and a sequel to the 2017 hit 47 Meters Down.

The plot follows a group of teenage girls who scuba dive to a ruined underwater city, quickly learn they have entered the territory of the deadliest shark species in the claustrophobic labyrinth of submerged caves. The film will be available in English, Hindi, Tamil and Telegu on partner platforms of Lionsgate Play - Vodafone Play, Airtel Xstream, Idea Movies&TV on Friday,3rd July 2020.

Shot against the beautiful landscape of South America, 47 Meters Down: Uncaged, starring Sophie Nélisse, Corinne Foxx, Brianne Tju and Sistine Stallone is about the diving adventure of four teenage girls exploring a submerged Mayan City. Once inside, their rush of excitement turns into a jolt of terror as they discover the sunken ruins are a hunting ground for deadly great White Sharks. With their air supply steadily dwindling, the friends must navigate the underwater labyrinth of claustrophobic caves and eerie tunnels in search of a way out of their watery hell. The film received rave reviews for it’s cinematography and critically shot underwater scenes. Viewers will start longing for a holiday while watching this film.

The lead characters in the movie have adventure on their mind but little do they know that a trip that’s got them excited could very well be a terrifying trap. Watch this film to know how well-prepared they are for the dangers under the sea!

Fans around the world rejoiced at the announcement of football season resuming albeit behind closed doors. English football including the Premier League and the FA Cup, has been a glimmer of hope for fans who have been impatiently waiting whilst being confined to their homes amidst the lockdown.

The wait is now over! In India, Arsenal fans, famously called as ‘Gooners’ have a reason to celebrate as Viacom18’s premium English entertainment destinations VOOT SELECT and COLORS INFINITY are exclusively showcasing Arsenal TV on the platform and channel respectively.

Gooners will now have access to full matches, press conferences, player interviews, training videos, match highlights, post-match analysis and BTS footage of their favorite team, through Arsenal TV programming – Arsenal World and Arsenal 360.

Football is the most watched and followed sport in the world and the fanfare in India has been rising exponentially, with legendary clubs like Arsenal FC being amongst the most popular clubs in the country. Fans will get an even more immersive experience and insight to the matches through special programming and exclusive access to club related content they never had before.

Along with complete matches of Arsenal FC in the Premier League, European and FA Cup, viewers can watch the exclusive programming of Arsenal World and Arsenal 360, as well as unforgettable moments from previous seasons including the season of ‘The Invincibles’. Furthermore, Arsenal TV will be a window to the training videos, interviews of manager Mikel Arteta, star players Mesut Ozil, Pierre-Emerick Aubameyang, Granit Xhaka, David Luiz and the rest of the squad.

Don’t miss out on the exciting action and exclusive content from the London derby against Tottenham Hotspurs, against newly crowned champions Liverpool, and many other EPL, Europa Cup and FA Cup matches this season, on VOOT SELECT

BrandZ Top 100 Most Valuable Global Ranking reveals growing power and influence of technology

Investment in marketing and brand-building critical for business recovery post-COVID-19

Innovation and creativity key drivers of growth as BrandZ Top 100’s total worth hits $5 trillion and delivers US$277bn in additional brand value growth

Amazon maintains no. 1 spot and accounts for a third of the Top 100 total growth

TikTok enters the ranking for the first time at no. 79

The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar. The total brand value of the Top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan. It has increased by 245% since 2006, when the total brand value first reached US$1 trillion.

The Top 100 most valuable brands have shown they are more resilient and less volatile in the current crisis than they were during the global economic crisis of 2008-9, adding an additional US$277bn of brand value growth over the past year. The BrandZ strong brands portfolios continued to outperform the market, including the S&P 500 and MSCI World Index, and even in the current crisis dipped less than the global average.

The ranking uses valuations data incorporating stock price performance from April 2020 to reflect the impact of COVID-19. Against a backdrop of uncertainty, those companies that have consistently invested in longer-term marketing and in building strong brands have managed to stave off the worst of the crisis. Prior to the global pandemic, total brand value of the Top 100 brands was set to increase by 9%.

Amazon maintained its position as the world’s most valuable brand, growing 32% to US$415.9bn. Having first entered the BrandZ Global Top 100 Most Valuable Brands ranking in 2006, Amazon’s value grew by almost $100bn this year and accounts for a third of the Top 100’s total growth.

Technology brands continued to dominate the top of the ranking, representing over a third (37%) of brand value in the Top 100 and growing overall by 10%. Apple maintained its position as the second most valuable global brand (+14%, $352.2bn) while Microsoft regained the no. 3 position (+30%, $326.5bn) ahead of Google (+5%, $323.6bn) at no. 4, due to the growth of its cloud-enabled workplace ecosystem that incorporates Office365 and Microsoft Teams, allowing people to maintain ‘business as usual’ during the lockdown.

Asian brands represented a quarter of the Top 100 brands, including 17 Chinese brands. Alibaba (+16%, no. 6, $152.5bn) was the most valuable Chinese brand with Internet services giant, Tencent (+15%, no. 7, $151bn) one place behind.

This year’s BrandZ Top 100 showed that innovation and creativity are key drivers of growth as people spend more time online. One of the most exciting new brands, short video-sharing social network TikTok (no. 79, $16.9bn) was the highest new entry this year, offering light-hearted, entertaining user-generated content.

David Roth, CEO of The Store WPP EMEA and Asia and Chairman of BrandZ, says: “The continued growth in value of the BrandZ Top 100 shows that strong brands are in a much better place than they were in the global economic crisis of 2008-9. We see a significant improvement in brand equity now compared to 10 years ago because businesses understand the importance of investing in brand-building and are stronger and more resilient as a result. While the impact of COVID-19 has impacted every business regardless of size or geography, consistent investment in marketing can and will help carry you through a crisis.”

The retail sector showed strong performance, growing the fastest (21%) in brand value driven by the major e-commerce players. Over half of brands in the media and entertainment category appeared in the top 20 risers, including Netflix (+34%, $45.9bn), up eight places to no. 26, Instagram (+47%, $41.5bn) up 15 places to no. 29, LinkedIn (+31%, $29.9bn, no.43), and Xbox (+18%, $19.6bn), up 22 places to no. 65.

Retail e-commerce brands Amazon, Alibaba and JD (+24%, no. 52, $25.5bn) demonstrated innovation and agility during difficult times, along with more traditional retailers like Walmart (+24%, no. 27, $45.8bn), which has invested in its e-commerce capabilities.

Brands have also found new and creative ways to engage with consumers, build trust and create a level of intimacy, particularly in health and wellness. Athleisure brand Lululemon (+40%, $9.7bn) was one of the fastest risers, having shifted its focus from yoga-inspired wear to work-appropriate clothing, as well as offering online classes for people at home.

Doreen Wang, Global Head of BrandZ at Kantar, comments: “Innovation has proven to be a key driver for growth in this year’s Top 100, and a way to prevent decline. Creativity is also an important trait for the world’s most valuable brands. Companies like Amazon, Apple and Google – the tech giants that keep on innovating – successfully combine both to continue being relevant to consumers’ lives and making it easier for them to choose a brand.”

Key trends highlighted in this year’s BrandZ Global Top 100 study include:

MasterCard entered the Top 10 for the first time this year, due to strong financial performance, supported by growing brand equity especially in engaging consumers: successfully fitting into the ‘ecosystem’ of their everyday lives and gaining a close emotional connection through its purposeful positioning.

Five new entrants appear in the Top 100, led by Chinese entertainment brand TikTok, followed by UnitedHealthcare (no. 86, $15.8bn), Bank of China (no. 97, $13.7bn), Lancôme (no. 98, $13.6bn) and Pepsi (no. 99, $13.3bn).

Building ecology has become a trend in the global business community. Haier (no. 68, $18.7bn) is the leading IoT ecosystem brand for the second year running.

US brands represented more than half of the Top 100 brands. Asian brands represented a quarter of the Top 100 brands, with 17 from China (including Alibaba and Tencent in the Top 10) and two from Japan (Toyota and NTT).

Sustainability is the new luxury – younger consumers expect the qualities associated with luxury, but with sustainable materials and less packaging. Four luxury brands made the Top 100 this year, led by Louis Vuitton (+10%, no. 19, $51.8bn).

butterscotchmango is a specialized Marketing & Media Consulting firm focusing on Marketing Optimization & Transformation, Digital Consulting & Transformation and Revenue Enhancement Media Solutions.

About the launch Bharat Rajamani states - A spoonful of absolute joy that makes you forget what came before - The right people, the right knowledge and the right mindset - That’s the recipe to taste marketing & media transformation.

Marketing & Media Consulting is my passion; embarking on this entrepreneurial journey, we are committed to create an agile and innovative platform that provides customized marketing solutions to our clients. At butterscotchmango, we believe in looking at the problem from client’s perspective, recommend an actionable solution and hand hold the client in its implementation. Implementation is where most consulting firms leave the client alone; we willing to address this gap and walk the entire path together with our client. Today, it is imperative that someone takes up the initiative to bridge this ever-widening gap of external consultants and preferred partners.

On the current Media and Marketing Shift, Bharat quickly adds, Honestly while we all are optimistic about the adaptation and subsequent growth of digital media- avoidance of other media is a tradeoff. Over the past 2 decades I have seen that each media like Print, OOH, Radio, Ambient etc have their critical role to play in the communication mix for brands. But yes, Television is still the medium with highest reach, even in the developed countries, and advertisers know this. And at the same time, digital has seen double digit growth over the years and will continue to do so in near future.

So rather than looking at each medium in isolation, advertisers and agencies are focusing on integrated media approach that utilizes strengths of each medium to enhance and complement that of other medium. While they are jumping to adapt and leverage digital media to the fullest- we will help them to make that leap by setting ground principles best suited for them.

The USP and biggest differentiator for butterscotchmango is its founding team. Professionally, we have been working together for over a decade, our thoughts are aligned and we share a common passion for Marketing & Media Consulting. Cumulatively we have over 60 years of work experience between the founding team members – Narayanan Ramachandran, Karandeep Singh, Mandeep Singh and myself.

Narayanan Ramachandran, Director and Founding Member adds “In Today’s scenario its critical for brands to leap and embrace digital marketing in the right way- there is no scope of error or time loss, we will help them embrace the new age technology across the gamut with pace and precision”

Karandeep Singh Director and Founding Member said “Today Indian Company’s need Consulting Firm armed with global perspective but being Indian at heart, we as a team bring that to the table along with our proprietary framework for marketing operations”.

Overall, we have come together for one reason, which is that, there is lot we all can offer clients. With the consulting experience and layering it with creative Data and media capabilities we believe that we can assist the client in their marketing transformation journey. More so in the current scenario when the marketing teams all over are embracing smart media and digital possibilities we can help them with strong blueprints in this journey to make it more exciting and risk-free.

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