30 September 2022 06:07

GLOBAL HEADLINES

Post by Editor
- Sep 25, 2022
Teradata recognized as a Fast Track FinTech, moves up 7 places in ranking Teradata announced that it has ranked #30 on the 2022 IDC FinTech Rankings, moving up seven places from the previous year’s ranking. This annual vendor ranking represents the leading hardware, ...
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India Today Group has continued to outshine the competition on its unstoppable journey as the nation's leading multi-platform news medium becomes Number 1 as per Comscore digital viewership reach for streaming news platform.

As per the Comscore Videometrix MultiPlatform Report for July 2022, India Today Group tops the rankings list with a digital viewership of 98.6k in the streaming video attribute of News/Information Streaming ranked category.

The No. 1 position is a direct result of the Group’s focus at constantly innovating and servicing its trusted viewership base in the digital ecosystem.

The India Today Group's enormous success can be attributed to its strategy of emphasising video, being strong on mobile, and making sure it has a strong social media presence and ranks at the top of YouTube, Facebook, Instagram, and Twitter. In the Comscore Videometrix MultiPlatform Report for July 2022, the India Today Group tops the charts by over 15,000 points beating Times Internet Ltd (83k), Network18 (79k), and ABP News on YouTube (73k) by a distance.

The Group's multiplatform products have had enormous success, which can be credited to its strengths in mobile, video and social media, and to be the most popular brand on YouTube, Facebook, Instagram, and Twitter.

Mathrubhumi is hosting a media event on September 28 in Uday Palace Convention Centre, Kowdiar Gardens, Thiruvananthapuram.

Managing Director of Mathrubhumi, M V Shreyams Kumar, who will deliver the presidential address elaborated on why the centurion institution was associating with the international event: “World News Day is a global campaign to display support for journalists and their audiences organized by the Canadian Journalism Foundation and WAN-IFRA’s World Editors Forum. By associating with this event, organised as a part of Mathrubhumi’s centenary celebrations, we intend to reinforce our identity as the custodian of credible and fact-checked journalism”.

Media mavens, eminent journalists and owners will deliberate on the way ahead for practitioners of credible journalism in our age of disruption. The subject is Sacred Facts: Media in a post-Truth world. The chief guest N Ram, former Chief Editor of The Hindu and the doyen of Indian journalism, will deliver the inaugural address. The keynote speech of the first session on Fact punch: Curated media and its challenges, is by Arun Shourie, former Editor of The Indian Express. The event will start at 10 a.m. with a welcome address by Devika Shreyams Kumar, Vice President-Operations, Mathrubhumi. Arun Ram, Resident Editor of The Times of India, Tamil Nadu; Ruben Banerjee, former Editor of Outlook; senior journalist Seema Chisti and Vaishna Roy, Editor of Frontline are the discussants; with Varghese K George, Resident Editor of The Hindu, Delhi moderating the session.

The post lunch session from 1.45 - 3.15 p.m., will be on Counter Media: Narratives, lapses in reporting and self-criticism, to be moderated by N P Ullekh, Executive Editor of Open Magazine. The keynote address is by Rajdeep Sardesai, Consulting Editor at India Today TV. Panellists include senior journalist Hari S Kartha; Madhyamam Editor V M Ibrahim; social media activist Kiran Thomas, M G Radhakrishnan with Asianet News as Group Editorial Advisor and media critic Adv. Sebastian Paul.

The concluding session from 3.45 - 5.15 p.m. will be on The way forward: Is fact-based journalism a winning proposition? featuring Avinash Pandey, CEO, ABP Network; Kairali TV Managing Director John Brittas MP; Dhanya Rajendran, Editor-in-Chief of The News Minute; Boom Fact Check Managing Editor Jency Jacob and B Srinivasan, Managing Director of Ananda Vikatan. While the keynote speech will be delivered by The Indian Express Executive Director Anant Goenka, the session will be moderated by Mayura Shreyams Kumar, Director-Digital Business, Mathrubhumi.

All three sessions will be followed by audience-discussants interaction.

Monday, 26 September 2022 00:00

ZEE Bangla Cinema unveils new brand identity

To mark a successful decade of entertaining Bengali movie lovers

New tagline – ‘Hok Na Ektu Magic!’ brings out the power of movies to make every day magical

Line-up of latest Bangla blockbusters throughout this festive season

World Television Premieres of acclaimed movies ‘Aparajito’,’Savings Account’, ‘Abar Kanchanjangha’’, ‘Mini’, ‘Shrimati’, ‘Kolkatar Harry’ and many more starting from 24th September

ZEE Bangla Cinema, India’s leading Bengali-movie channel will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical! Serving a daily dose of magic potion that takes viewers to a world where possibility takes front seat and reality takes a backseat! ZEE Bangla Cinema’s new tagline – ‘Hok Na Ektu Magic’, echoes this brand purpose.

ZEE Bangla Cinema’s new identity was revealed during the World Television Premiere of the blockbuster of the year, ‘Aparajito – The Undefeated’ starring Jeetu Kamal and Saayoni Ghosh, directed by Anik Datta.

For today’s evolved audiences who consume a range of genres, ZEE Bangla Cinema has also revealed a powerful line-up of star-studded blockbuster Bengali movies that will premiere on the channel through the festive season. Starting 24th September, ‘Notun Cinema Proti Robibaar’ will bring ‘World Television Premieres’ every Sunday. This first-of-its-kind programming will see the channel achieve a milestone of telecasting ‘World Television Premieres’ on every week, rather than only once in a month.

Commenting on the announcement, Mr. Samrat Ghosh, Chief Cluster Officer – East, ZEE Entertainment Enterprises Ltd. (ZEEL) said, “Bengali cinema has always held a special place in the history of Indian films. From its beginnings in the 1920s, Bengali cinema has achieved global acclaim and popularity. From Satyajit Ray, Mrinal Sen to our contemporary filmmakers today, Bengali cinema has always been a creative powerhouse. It is an honor for us to celebrate this love for cinema and magic on the occasion of ZEE Bangla Cinema completing 10 successful years of entertaining viewers. As one of the leading and most-loved channel in the Bangla movie-entertainment category, we cater to the audiences’ varied preferences with a special content curation. ‘Notun Cinema Proti Robibaar’ will strengthen our market share as we aggressively widen our movie library and bring the best of movie content for our viewers.”

Talking about the channel’s revamped brand identity, Mr. Jalaluddin Mondal – Chief Channel Officer of ZEE Bangla Cinema and Head Marketing – East said, “As ZEE Bangla Cinema completes a decade of passion for Bengali cinema, we decided to celebrate and build on our love for cinema by giving our viewers a brand-new experience. The new brand identity is accompanied by a slew of new initiatives to delight our viewers. A new slot strategy with each slot featuring films curated on the basis of audience demand and the genres they love is just the beginning. The icing on the cake is the most talked about and latest Weekend Television Premieres for the ultimate weekend experience. As we enter a new decade, we will create Movie++ experience with special music and movie events to cater to the Bengali lover for literature, music and culture.”

Talking about the new brand identity, Mr. Kartik Mahadev, Chief Marketing Officer, Content SBU – ZEE Entertainment Enterprises Ltd. (ZEEL) said, “Zee Bangla Cinema has always championed the power of cinema as an inspiring and binding medium that creates unforgettable moments of magic around the television. Our new brand identity is our way of celebrating this intrinsic bond with every Bengali movie lover. As we complete a decade, we promise to keep bringing the magic of Bengali cinema alive for our viewers in every moment of their lives as expressed in our new brand thought ‘Hok Na Ektu Magic!’. The design of the new brand identity expresses the ‘Golden Circle of Special’ that curates’ moments of magic every day brought alive through a vibrant color play that is nuanced for the category and region. The refreshed design aesthetics will not only enhance the visual appeal, but will facilitate intuitive content discovery creating an immersive experience”

Teradata recognized as a Fast Track FinTech, moves up 7 places in ranking

Teradata announced that it has ranked #30 on the 2022 IDC FinTech Rankings, moving up seven places from the previous year’s ranking. This annual vendor ranking represents the leading hardware, software, and technology service providers to the financial services industry. Vendors are ranked based on 2021 calendar year revenues attributed to financial services and FinTech industries. This is the 3rd consecutive year Teradata has been named on the list, underscoring the company’s ongoing commitment to help financial institutions successfully execute their digital transformation initiatives by leveraging the full power of data analytics.

IDC Financial Insights publishes a comprehensive report about the year's findings that is available to view or download from http://www.idc-fi.com.

“In today’s macroeconomic climate, a new approach to data and analytics is essential as businesses across the financial sector contend with global regulation and compliance measures, rising security concerns, and a shift from delivering generalized products to tailored services” said Jacqueline Woods, Chief Marketing Officer at Teradata. “The future of financial services is built on data-driven capabilities that enable one-to-one financial experiences; the IDC FinTech Rankings recognize Teradata’s critical role in helping the industry achieve this future through rapid digital transformation, powered by analytic insights.”

The Fortune 500-style ranking categorizes and evaluates the top global providers of financial technology based on 2021 calendar year revenues and the percentage of those revenues exclusively attributed to financial institutions, including banks, capital markets firms, and insurers or directly to fintech solution providers for hardware, software, and/or services. These providers supply the technological backbone of the financial services industry, an industry in which IDC forecasts worldwide spending on IT across the globe to be $590 billion (USD) by 2025.

With 15 of the top 20 global banks as customers, Teradata’s strong and growing presence in the financial services sector will be bolstered by the recent launches of Teradata VantageCloud Lake, its first product based on all-new, next-generation cloud-native architecture, and ClearScape Analytics, the company’s significantly expanded, industry-leading in-database analytics.

With the introduction of Teradata VantageCloud Lake, financial services organizations will have greater ability to innovate by quickly spinning up ad hoc, exploratory, and departmental analytic workloads, enabling them to be nimbler and more experimental without giving up the governance and cost controls for which they depend on Teradata. And with ClearScape Analytics, financial services customers can rapidly activate massive amounts of data to solve complex business challenges and create an environment designed for emerging AI/ML applications. These data-driven applications will be ever more critical for forecasting, auditing, anomaly detection, and experimentation.

Marketers can leverage the festive spirit of the Indian consumer to get a higher brand recall, and add their brands to Indian consumer’s festive shopping list, by utilizing HT Media’s reach of 240 Million across, Print, Digital & Radio.

HT Media, one of India’s most trusted content and news platform with a massive reach across print, digital and radio channels, set out to decode the Indian consumer’s sentiment this festive season. HT Media partnered with a research agency Aroscop to conduct a pan India survey of over 13,000 Indian consumers who read various HT Media platforms, to unravel their shopping & purchase channel preferences this festive season.

According to the survey, Indians are ready for some much-needed revenge shopping and travel, after two years of lowkey celebrations. HT Media has thus become a preferred destination for brands who wish to establish high brand recall among HT Media’s premium, affluent and engaged audiences, with a penchant for informative content with relevant messaging served to them.

1 in 4 HT Media readers said they plan to buy a four - wheeler around Diwali and Dussehra. The most popular choice of car is a hatchback with 38% opting for it, followed by MUVs/ SUVs preferred by 31% people who intend on buying a car this festive season.

40% of the interested automobile shoppers stated that they receive 4-wheeler offers related information from newspapers, while 31% get it from digital advertisements, implying that almost 3-4th of the willing shoppers, are already utilizing HT Media's print and digital platforms as channels for information on new launches, festive offers and deals.

When it comes to tech, close to 1 in 2 HT Media readers said they are looking to buy a smartphone this festive season, out of which, a whopping 76% intend to buy or upgrade their smartphone via e-commerce platforms, whereas the rest would still prefer the offline shopping experience, more than half of this population also indicated that they have a budget of over Rs. 25,000 for smartphones.

Keeping up with the personal gadgets upgrade trend, 50% of the survey respondents said that they plan to buy consumer electronics, such as TVs, headphones, speakers etc., around Diwali. In an interesting development, nearly 1 in 3 respondents said they would shop for wearables, a fast-emerging tech category! Of these enthusiastic shoppers, almost 60% stated that they receive consumer electronics offers related information from newspapers and digital ads.

Dhanteras and Diwali have historically been important occasions for jewelers, in addition to wedding peaks. This trend is yet again endorsed by the Indian consumers with 66% of HT Media readers saying they intend to buy gold, jewelry or investing in other gold vehicles this season, and a whopping 90% of them said that they will be visiting physical stores to buy jewelry, a great sign for retail jewelers!

A massive 45% of Indians plan to buy home & kitchen appliances during festive such as refrigerators, food processors, air-fryers & more. Interestingly, the choice of purchase channel (online versus offline) is an equally divided poll where 50% of the people said they will buy appliances online, and the rest said they will visit retail stores to shop for appliances.

What speaks in favor of physically shopping at stores is in fact that very experience, of physically observing and trying the products before buying them and being instantly gratified with the purchase. The same ratio and channel preferences were applicable for apparel & footwear categories too. Discounts and Offers were the predominant reason for people to choose e-commerce platforms for shopping.

Indians have missed going on vacations and eating out at restaurants the most, in the pandemic with 42% of Indians said they missed going on family vacations followed by 30% respondents saying they missed going to restaurants and movies.

HT Media’s attempt at capturing the Indian consumer sentiment towards festive spending shows an optimistic picture for businesses across the country. With the country turning towards online channels for a large percentage of their shopping needs across categories, the opportunity for e-commerce and D2C brands to be visible to a premium audience on HT Media properties is immense. The biggest advantage of displaying product offerings on HT Media’s 240 Million audiences on print, digital, and radio properties is that they will be targeted to premium readers who have already shown a propensity to purchase these products online. HT Media offers a plethora of partnership options including video, display, branded content, event led opportunities so that brands can create the right messaging in the right format, to the right audience, thereby moving their brand metrics.

The study was conducted in partnership with Aroscop.

Aroscop is an advertising technology platform that combines advanced programmatic ad serving, consumer insights, data, and machine learning to help brands make intelligent marketing decisions across consumer buying journeys.

The pan-India study was run using Aroscop ASK1. ASK1 is an online consumer insights stack that uses interactive creatives to serve short form questions at scale & speed to an identified or pre-built demographic, behavioral or usage based micro-cohorts.

 

 

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