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Post by MediAvataar's News Desk
- Jun 20, 2017
Top Honors go to RTÉ Ireland - Broadcaster of the Year Award and TBI Media UK - Production Company of the Year TBI Media UK, DMC Studio Argentina and Behind the Wire and The Wheeler Centre Australia Earn Grand Awards New York Festivals® International Radio Program ...
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Omnicom Health Group and Illumina will host a provocative session showcasing the power of the human genome and the information it generates. Genomic medicine promises to transform healthcare and create personalized medical care targeted to each individual’s unique genetic makeup.

This dynamic presentation explores leading edge innovations and advancements in genomics and their influence on future healthcare communications. Genomics, which is at the center of personalized medicine, provides solutions by linking diagnostics and therapeutics with two of healthcare’s biggest problems - with the goal of driving new discoveries in cancer and rare disease.

Presenters Jo Ann Saitta, Chief Digital Officer for Omnicom Health Group, and Paula Dowdy, Senior Vice President and General Manager for Illumina, Europe, Middle East, and Africa will take to the stage to present “Getting to Genome You – The Potential Power of Personalized Medicine” at the annual Lions Health Festival in Cannes, France on June 17th from 12:00-12:45PM.

Saitta will deliver insights and observations on cutting edge digital health trends.

“Genomic medicine is a rapidly evolving medical discipline,” said Saitta. “The technologies have advanced, and what was once a vision for the future 15 years ago, is now becoming a reality. This acceleration is a result of the progress in technology and the ability to assess and analyze data in a much more precise way.”

Dowdy will share compelling genomic medicine stories that demonstrate the powerful intersection of advanced technologies, data and creativity. She currently leads Commercial Operations in EMEA for Illumina, and was part of the senior team behind the launch of the new sequencing system, NovaSeqTM. Illumina was named 3rd Smartest Company by MIT Technology Review in 2016.

“As a company committed to improving human health, we are delighted to be participating in Cannes Lions Health this year,” said Dowdy. “We believe passionately in unlocking the power of the genome to transform healthcare, and the festival reflects one of our key programs to connect genomics to the everyday lives of those living with cancer and rare diseases.”

“Lions Health brings together professionals from across the healthcare communications field. The festival is the perfect venue to ignite awareness around the topic of genomics. As technology and healthcare converge, healthcare communicators who are responsible for all facets of the care continuum will benefit from this knowledge that is changing the field of medicine and bringing a new dimension to our work on behalf of clients,” added Saitta.

Attendees will be inspired by the profound advancements that are taking place in genomics, as well as the impact that it is having on individualized therapies for a myriad of diseases. Presenters will provide data via case studies, videos and information gleaned from large-scale genomic initiatives launched by experts at the forefront of genomics.

For more information on “Getting to Genome You – The Potential Power of Personalized Medicine” taking place on Saturday, June 17, 12:00-12:45PM at the Inspiration Stage at Cannes, please visit: https://www.canneslions.com/festival/events-scheduled#/?activeDay=17%20June&activeFestival=Lions%20Health&event=14-20046

Amazon today announced an exclusive long-term content deal with Warner Bros. International Television Distribution which brings the biggest, latest and most popular movies and TV shows from the Warner Bros. repertoire to Amazon Prime members in India. Amazon Prime Video will now be the exclusive subscription screening home to some of the latest movies like Sully, Fantastic Beasts and Where to Find Them, Batman vs Superman: Dawn of Justice, Suicide Squad, The Conjuring 2, Lights Out along with evergreen titles like Godzilla, Edge of Tomorrow, Annabelle, Into the Storm to name a few. Apart from the movie library, hundreds of popular hit TV shows like Lethal Weapon, Supernatural, Blindspot, The Last Ship, 2 Broke Girls, The Vampire Diaries, The Originals and more are also available at the same time as their US premiere to Prime members. The deal also includes the hit comedy, Two and a Half Men, which concluded its 12-season run in 2015.

Nitesh Kripalani, Director and Country Head, Amazon Prime Video India, said, “Amazon is thrilled to announce this groundbreaking deal with Warner Bros. International that adds some of the most in demand and searched movies and TV shows to our latest and exclusive content selection to Prime customers. With top TV shows soon after their US broadcast and classic ever-green movies and TV shows from the Warner Bros. studio, our Prime Video customers will see even further value in the Prime membership.”

"We are pleased that subscribers of Amazon Prime in India will have on-demand access to these high-quality films and first-rate television series." added Jeffrey Schlesinger, President, Warner Bros Worldwide Television Distribution. "We look forward to continuing to supply Amazon with our great content in India as we do in many other countries around the world."

To watch these and other new release Hollywood and Bollywood movies, US TV shows, kids’ programming and Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a 30-day free trial of Prime membership.

Our roles as marketer’s will be recast in the future as the inevitable technological forces, such as AI, will completely revolutionize the way we buy, work, learn and communicate, said media agency PHD India at the Predestination session held on June 1st at Zee Melt 2017 organised by Kyoorius. PHD emphasized that as marketers, we need to shift focus to brand ideas where scalability means millions of personalized messages delivered simultaneously using algorithms and as such technology will help to transform the future and not make us fearful.

PHD’s Predestination series - a result of a collaboration with the author, visionary, provocateur and Wired founder Kevin Kelly (and author of The Inevitable) to understand the technological forces shaping our future - explores the ubiquity of technologies such as AI that are taking us towards a Predestined destination, brimming with opportunities but equally disruptive and challenging.

PHD’s session was introduced by its India MD, Jyoti Bansal, who gave an overview of the trends -

cognifying, flowing, filtering and remixing - with a focus on how brands are actively exploring and engaging with them to deliver innovation and the topic was actively debated through a panel discussion featuring Arnab Goswami, Founder Republic TV, Raghav Bahl, Founder & Chairman at Quintillion Media, Samir Bangara, Co-Founder & Managing Director, Qyuki and moderated by Kel Hook, PHD APAC’s Regional Head of Global Account Management. The panellists debated if technology would make us dumb, killing our aptitude to question, or would it force us to be more creative and critical in our thinking.

The key takeaways:

1.Cognifying and Flowing -Technology is enabling companies to become smarter and access more and more data every day to evolve the way they develop their products and services. Brands are now embracing this future and understand that technology and data will open new opportunities and ideas.

2.Filtering and Remixing - Digital technology is changing the way Indian audiences respond to content. As time with mobile screens continues to increase, there is the need for brands & agencies to be able to deliver content and messages in real time. This challenges us to think more about what our audiences need and what they are seeking for.

3.Growth in Digital - Brands and agencies run the risk of underestimating the size and scale of India’s digital audience. It’s time for companies and brands to move into digital channels to cater to the existing audience who fall into the age group of 15 – 35 yrs.
Raghav Bahl mentioned how the new age of data is causing over-certainty, which could lead to us operating in echo-chambers, something marketers and media professionals need to be cautious about.

Arnab Goswami, who announced the launch of virtual reality journalism in Republic at the panel, emphasized that technology should not take over decision-making as the onus should be on human intuition leading change.

Samir Bangara spoke about how Qyuki is using filtering and remixing to leverage trends to gain insights for a mass audience and how technology will help consumers find what they need at a quicker rate.

Jyoti Bansal added, “Technology will only further help to enhance the marketing function; however, creativity will always remain at the core. The value of compelling,engaging and relevant content will only get bigger in this new age that is dawning on us.”

The first shortlist of The WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines, is now released.

A total of 19 entries from ten countries have been shortlisted in the Social Strategy category, which links social strategy to business success.

Chaired by Quinn Kilbury, Senior Brand Director of Heineken US, the 17-strong jury panel of senior industry experts looked for campaign strategies that relied on the benefits of particular social platforms - or a combination of those platforms - to fulfil particular business objectives.

Additionally they looked for marketing programmes that were social by design - not simply a small part of a broader marketing initiative - and that made a significant impact on brand performance or influenced consumer behaviour. They were also keen to see campaigns that had effectively deployed newer engagement tools on social platforms, such as chatbots and live video.

The shortlisted entries are:

Always · Girl Emojis #LikeAGirl · Starcom UK, Leo Burnett Chicago · Global
Batelco · Twitterference · FP7/ Bahrain · Bahrain
Bic · The Bic 4 Colour World Champenships · McCann Melbourne · Australia
BT Sport · #GoalsRecreated · BT (in house) · United Kingdom
Dubai Foundation for Women & Children · Stop Tapping · FP7 Dubai · United Arab Emirates
Gucci Guilty · Dark to Light · MediaCom · Global
Headspace National Youth Mental Health Foundation · Reword - Changing Online Bullying Behaviour · Leo Burnett Melbourne, Studio Pancho · Australia
JetBlue · FlyBabies · MullenLowe Boston · United States
JetBlue · Reach Across the Aisle · MullenLowe Boston · United States
Keebler Cookies · Ernie Learns Social · Starcom, Leo Burnett Chicago · United States
KFC · Dirty Louisiana: Don't Make Dirty Good, Make Clean Bad · BBH · United Kingdom
Maybelline · #BeYourOwnFilter · TBWA\ Group Singapore · Singapore
Murr Television · Bald For You · FP7/Beirut · Lebanon
Orange Tunisia · The Hammam Fighter · FP7/Tunisia, UM Tunisia · Tunisia
Reese's · Creating Cupfusion · Ketchum · United States
Seeing Eye Dogs Australia · Free Puppies Forever · McCann Melbourne · Australia
Shell · Pumped It Forward For Charity · Ensemble Worldwide · Malaysia
Unknown User · Unknown Potential · PHD Germany · Germany
WildAid · How planning used the power of the herd to save it · Grey London · Global
The shortlists for Effective Content Strategy and Best Use of Brand Purpose categories will be announced shortly.

Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the U.S. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.

With global consumers increasingly connecting with advertising through their mobile devices, Nielsen’s coverage of Twitter campaigns will provide clients around the world with an independent third party measure of campaign performance. Using metrics that are comparable to those used for TV, Digital Ad Ratings equips advertisers, media agencies and publishers with trusted audience verification, allowing a clearer view into age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for campaigns that run in Twitter’s mobile app.

“As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,” said Jeffrey Graham, Vice President of Market Insight & Analytics at Twitter. “We’re excited to increase our collaboration with Nielsen to provide greater performance transparency and help brands achieve their marketing goals.”

Leveraging Nielsen’s global scale, clients will be able to use the industry standard for campaign measurement to measure and optimize Twitter mobile advertising reach in 24 current global Digital Ad Ratings markets including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, New Zealand, Philippines, Poland, Puerto Rico, Singapore, Taiwan, Thailand, Turkey, the United Kingdom and the U.S. With its presence in these regional markets, Nielsen is the leading measurement provider positioned to provide clients with comprehensive global coverage of their mobile campaigns on the social platform.

The expansion of Nielsen measurement of Twitter campaigns builds on the broader relationship between the two companies. Twitter measurement has been available within Nielsen Digital Ad Ratings since May 2016 in the U.S. In 2014, Nielsen launched what is now known as Social Content Ratings in 2014, which measures program-related activity on social media platforms like Twitter. Nielsen and Twitter first launched Nielsen Brand Effect for Twitter in 2013, allowing advertisers in all global Twitter markets to measure impact of their Promoted Tweets on brand metrics such as message association, brand favorability and purchase intent.

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