NYF's Creativity from the Other Side Host David Sable Interviews Applied Design Team
New York Festivals International Advertising Awards debuts their newest two-part mini-documentary in partnership with NYF Executive Jury member, Craig Dobie and his partners at Applied Design, Brad Scott, and Elliot Scott.
The two-part doc contains the latest installment of NYF's interview series, Creativity from the Other Side, hosted by former Y&R CEO David Sable. In part-one's episode, David Sable sits down with the World Trade Center redevelopment team designers, Applied Design's Founding Creative Director Craig Dobie, and Founding Director Brad Scott as they share how they brought their design craft and creativity to the World Trade Center redevelopment project.
.In part-two of the series, NYF joins the Applied Design team on a descriptive walking tour of the World Trade Center. The guided tour showcases the design elements, environmental messaging, and display graphics created by Applied Design for the WTC complex.
"In their interview with David Sable and the walking tour of the campus, we learn how Applied Design found their insights and created iconic work while navigating the complexity of a public/private partnership and stakeholders with diverging desires, motives and objectives," said Scott Rose. "It's a story of the power of operating with a beginner's mindset and determined optimism."
Throughout the tour the team shines a spotlight on the challenges and rewards of tackling the World Trade Center redevelopment project. In-depth conversations between the team members reveal how the creation and implementation of the WTC's brand identity and site-wide navigation system succeeds in capturing the essence of the property while engaging visitors and the community.
View the part-two of the mini documentary: HERE.
"As New Yorkers, we knew the World Trade Center was an important story of resiliency, vitality, and hope that had to be told. Over the past several years, we have helped shape the narrative through visual identity development and implementation, environmental messaging, and by providing visitors with directions around the site though signage and wayfinding." -Applied Design NYC
The World Trade Center's redevelopment was unlike any other project in scope, stakes, and historical significance. The Applied Designed team worked with both the Port Authority of New York and New Jersey to help the new World Trade Center become a vibrant and positive reality through branding and design.
The 2022 New York Festivals International Advertising Awards will announce the competition's Shortlist on June 22nd.
9 brand new shows planned in June & July to be aired every Weekend!
India’s leading radio station Fever FM has revamped its entire weekend show lineup. Starting 11th June Fever FM plans to launch digital first shows every weekend in a phased manner. This will be coupled with brand new original song launches and a countdown show.
‘Naaye shows and entertainment Bharpoor’ is the promise Fever FM is bringing to you both on-air and digitally. The new lineup will include digital first shows on Auto, Tech, Real Estate, and shows dedicated to Folk & Indie Music & a Weekly countdown show as well. Of the 9 shows The Auto show called ‘Tez Tarrar’ was launched on 11th June on both digital & radio.
‘Tez Tarrar’ hosted by RJ Bhavani will feature everything to do with the auto industry – be it reviews, trending questions, myth-busting or be it a brand-new word from the auto dictionary, you will get everything here - be it two wheelers, four wheelers or anything which runs on wheels. Stay tuned for the show every Saturday 3pm
The first EP of Tez Tarrar-The Fever Auto Show is already out! Check it out here:
Going ahead the rest of the shows will also be launched in a phased manner – Tech, Real Estate & then Folk Music.
The tech show called ‘Fever Techpanti’ hosted by RJ Ayush promises to deliver all out entertainment. The show will answer your everyday tech questions and needs in a succinct, fun and interesting way.
The Real Estate show hosted by RJ Vaibhav and RJ Sona called ‘Prime Location’ will not just talk about the location & properties, it will talk about building a home by giving two perspectives – the technical details as well as the aesthetic one.
The Folk show ‘Fever Folk Project’ hosted by RJ Peeyush & RJ Nishant talks about the history of folk music in India as well its advent into modern era and influences on Indian cinema. The digital first show promises to delve into folk music in India “Roots se Rooh tak.”
Fever FM is also launching two music-based shows – a revamped ‘Fever Originals’ which is the first original music countdown show initially launched in 2019 and a countdown show ‘Trending Top 20’ which will feature the best weekly trending songs across social media and audio platforms. So sit back and enjoy this whole host of new offerings form the Fever FM Network.
"We have been working on these shows for the last couple of months and happy to see the fruits of our labor coming to life" says Ajit Dheer, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. “The teams have meticulously planned these shows keeping in mind the consumer target segments, the need-gaps that prevail today and finally marrying the inputs with the brand tonality to arrive at the final show construct. We will be planning an aggressive go to market strategy around them starting with roadshows with key clients and agencies and trade partners over the next few weeks."
"Radio is going through a paradigm shift in the post covid era, and Fever has been constantly evolving as a brand with new and improved content both on terrestrial and digital. However, with the digital clutter, we can actually aim for better consumer attention through some of these specifically curated programs on air. Having said that, we are leaving no stone unturned to make sure that each and every show has a digital and podcast leg to it as well along with the terrestrial so that we are reaching our audience through multiple platforms.” says Gaurav Sharma, Chief Programming and Digital Strategy Officer, Fever Network.
Celebrating the all-pervasive power of music, Viacom18’s leading youth entertainment and music channels, MTV Beats, Vh1 India and MTV, have curated a one-of-a-kind extravaganza on World Music Day.
Bringing together an unprecedented mélange of artists, genres, languages and moods, World Music Day Carnival is expected to be a one-hour special you do not want to miss! Airing on 21st June, 2022 at 12 PM and 4 PM on MTV Beats and Vh1 India and at 1:30 PM on MTV India, this is every music-lover’s ticket to magical musical moments.
The carnival promises to live up to its name and give music-lovers an amalgamation of dynamic musical ‘rides’! With sensational performances by the likes of Papon, Aastha Gill, Nikhita Gandhi, Osho Jain, Payal Dev, Millind Gaba, Shashaa Tirupati, Raghav Meattle, amongst others, the special episode comprises of in-person and virtual performances, with unforgettable fetes of music and interactive games. Talented singers and gorgeous twins, Sukriti and Prakiti Kakar who have carved a niche for themselves in the music industry themselves, will host this special while having candid conversations and playing fun carnival-based games with the performing artists, while also spilling the beans on their inspiring musical journeys.
Aoneha Tagore, Senior Director - Programming Head, MTV Beats & Vh1 India, Viacom18, said, “The World Music Day Carnival is our special way at MTV India, MTV Beats and Vh1 India, of honouring the powerful & universal language of music. With India’s diverse musical fabric at its heart, the specially crafted episode brings together acclaimed artists, across genres, in a unique format that not just entertains with its exceptional performances, but also dives deeper into their musical trajectories in a fun and irreverent way. Music is the purest therapy for the soul and I am confident that music lovers across the board will enjoy this music carnival.”
Watch World Music Day Carnival on 21st June, 2022 at 12 PM and 4 PM on MTV BEATS and Vh1 India, and at 1:30 PM on MTV India
Tune in for an engaging weekend watch on 18th June at 8 pm
Nushrratt Baruccha has been making headlines for her upcoming projects in Bollywood. The actress who started her career with essaying girl-next-door or the quintessential female love interest kind of roles in fun filled rom-coms is now gradually moving towards movies that have a powerful social message. One such socially relevant film that dared to break the romance movie mould is ‘Hurdang’. If you have not watched it yet, set your reminder for 18th June at 8 PM to catch the World Television Premiere of ‘Hurdang’ only on Sony MAX.
This romantic-drama features Nushrratt Baruccha, Sunny Kaushal and Vijay Verma in lead roles. Set against the backdrop of 1990’s, the film revolves around an IAS aspirant who on being persuaded by a corrupt student leader begins to rebel against caste-based reservations. The plot takes a turn when problems begin to arise in his sweet love story with Jhullan (Nushrratt Baruccha) due to his participation in the agitation. Will love come in the way of Daddu’s (Sunny Kaushal) aspirations or will his fear of not being able to pursue his dream career get the better of him? Get answers to all your questions as the story unfolds on Sony MAX on 18th June.
Family audiences will be entertained with this popular format of Hindi poetry and satire
Shemaroo TV, a Hindi GEC from the house of Shemaroo, has launched its latest original, ‘Waah Bhai Waah’ which will be hosted by Shailesh Lodha, a leading actor, writer, anchor, and an ace celebrity poet who is one of the most popular poets across the globe, has been enthralling the audience with his heart-touching incredible poetry for the last 42 years. The show will be an amalgamation of poetry and literature with satirical comedy. It is slated to be aired in the prime-time slot of 9 pm every day from 19th June 2022. Each show will also feature renowned poets from across the nation who will entertain the audience along with Shailesh Lodha.
The new show launch, ‘Waah Bhai Waah’ is in line with Shemaroo TV’s content strategy to cater to every consumer cohort across the country. With this move, Shemaroo TV has strengthened its collection of content across genres and becomes a go-to destination for family entertainment.
Hiren Gada, CEO, Shemaroo Entertainment said, “At Shemaroo, we have always stayed true to our promise of constantly experimenting and catering to the evolving entertainment needs of our audiences. The new show ‘Waah Bhai Waah’ is a very popular format that blends poetry and comedy satirically and I am sure our audiences are going to love it.”
Sandeep Gupta, COO, Broadcasting Business, Shemaroo, said, “Satirical comedy is a very popular genre for family audiences and Shailesh Lodha is a household name renowned for his witty poetry. Audiences of Shemaroo TV will surely watch Waah Bhai Waah for their daily dose of family entertainment as they will get some top-notch comedy from their most loved artist.
The channel has a robust and comprehensive line-up of programming that caters to every mood of an Indian viewer. The line-up of the shows ranges across mythology, devotional, drama, romance, suspense, and crime thriller to ensure a complete family entertainment experience. Shemaroo TV is available for free viewing across all leading distribution networks and platforms and can easily be accessed on all DTH, Cable TV, and DD Free dish networks.
Directed by Nikhil Nagesh Bhat and produced by Shailesh R Singh, the movie has multiple layers to it, making for an interesting watch this weekend!