Ferrari’s Formula One team is a global powerhouse – close to half of motorsport fans around the world support the team.
As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari team has the biggest strongholds, and where there may be room for growth.
Without an ounce of surprise, the vast majority of motorsport fans in Italy support the Prancing Horse (84%), representing the largest share of any of the 20 markets in this analysis. It’s worth noting that 17% of motorsport fans in Italy support Alfa Romeo, the other Italian automaker on the F1 circuit.
The team also has a command of the motorsport fan base in Colombia (where 67% say they support Ferrari), as well as Argentina (67%) and Turkey (63%).
China represents a massive opportunity for Ferrari and indeed all F1 teams in general. Not only does it have the largest number of F1 fans of any market in our analysis, but Ferrari can also claim 38% of those as fans. While this figure is entirely respectable, there is room for growth. The sport has grown risen in popularity since the introduction of the Chinese Grand Prix in 2004, with rumblings that another race could be added. Alfa Romeo — which commands a marginal 5% support among Chinese motorsport fans — has brought on Zhou Guanyu, the first full-time Chinese F1 driver in history. He will very likely bring with him some home-country fans.
India and Indonesia are clear markers of success for Ferrari, with the team enjoying 58% and 57% of the sport’s massive fan base, respectively.
The United States represents the sixth largest market for Formula One in our analysis, with an estimated 12 million fans. Our data shows roughly a quarter of these fans support Ferrari (24%), a photo-finish ahead of McLaren and Red Bull Racing, which both have 22%. It’s worth noting that 44% of motorsport fans in the US don’t support any F1 team, likely because the races are up against the enormously popular NASCAR league.
Ferrari has the least penetration in the United Kingdom market, with just 12% of motorsport fans claiming to support the Italian team. Indeed Mercedes, home of Lewis Hamilton, reigns supreme in the UK with 47% of the fan base. Hamilton’s previous team, McLaren, comes in second at 40%.
The Board for Control of Cricket in India (BCCI) on Monday announced a hike in monthly pensions of former cricketers (both men and women) and former umpires.
BCCI President, Mr Sourav Ganguly, said: “It is extremely important that the financial well-being of our former cricketers is taken care of. The players remain the lifeline and as a Board, it is our duty to be by their side once their playing days are over. The umpires have been unsung heroes and the BCCI truly values their contribution.”
Honorary Secretary, BCCI, Mr Jay Shah, said: “The welfare of our cricketers be it former or present is a top priority, and increasing pension amounts is a step in that direction. The BCCI values the contribution the umpires have made over the years and this is one way to express our gratitude for their diligent services to Indian Cricket. A total of around 900 personnel will get the benefit of the scheme with more than 75% of the beneficiaries getting a 100 % raise.”
Honorary Treasurer, BCCI, Mr Arun Singh Dhumal, said: “Whatever the BCCI is today, it is because of the contribution of its former cricketers and umpires. We are pleased to announce the increase in the monthly pensions which will be a gesture for the well-being of our former cricketers.”
MY FM the radio network arm of DB Corp Ltd has announced a series of on ground activations across all its markets.
Saturday evening both these cities witnessed mega events. In Ahmedabad, Kirtidan Gadhvi and Osman Mir performed at MY FM Jalsavaad reloaded on the backdrop of river front to an audience of more than 20,000 people in the esteemed presence of the Chef Minister of State Shri Bhupendrabhai Patel.
In Jaipur it was heavenly evening for the audience with Gaur Gopal Das talking about Life Lessons, it was a packed house and the audience thoroughly enjoyed the interaction with motivational speaker and lifestyle coach.
Speaking about these events Rahul Namjoshi CEO MY FM said, “Like I had mentioned earlier, MY FM is back with on ground events, this was our 3rd event in Jaipur within 45 days under the MY FM Jalwa branding, each of these event is very unique the 1st one Pink Party, the 2nd was Kabir Café. At Ahmedabad, this is our 2nd event; the 1st one was with Shailesh Lodha. Overwhelmed with the amazing response both from the audience and advertisers partners. It boosts our confidence further and we are rolling out more on ground events across other markets of MY FM. There is a lot of action as promised”
He further added, “MY FM has completed 15 years or more in most of these markets, these events are a way of giving back the love and support we have got from the people of these cities and advertiser partners”
Rapidly widens presence on Connected TV
Brings The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan to OnePlus TV users
With a unique proposition to bring the digital ecosystem on linear TV for its viewers, India’s youngest and fastest growing entertainment brand, QYOU Media India, exponentially builds itself as a holistic entertainment network in India. A pioneer in driving synergies between linear TV and digital, to capture newer and wider audience segments, QYOU Media India continues to strengthen its presence on Connected TV through partnerships with major players. With an intent to augment its content distribution, QYOU Media India partners with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan.
The burgeoning growth of Connected TV in India echoes the network’s core ethos of expanding its digital footprint with the addition of valuable service partners. Touted as the next big thing to transform content consumption patterns on the bigger screen, QYOU Media India’s availability through Connected TV platforms will make content readily available, thus elevating the overall entertainment experience of its audiences. The young entertainment brand’s leading channels - The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan are currently available across 70+ Smart TVs including Samsung TV Plus, Mi, TCL, Videocon, Haier, LLOYD, MarQ by Flipkart, Sansui, Hyundai, Daiwa, Croma, among others. Apart from Smart TV brands, QYOU Media India’s relatable and entertaining content is also available on platforms such as Jio, JioTV+, MX Player, Chingari, etc.
Commenting on amping up its digital footprint in India, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “Connected TV platforms as a medium are witnessing an explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV, provides us with an opportunity to open doors to millions of viewers and also give our content a place and platform of its own. We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer in becoming a holistic entertainment brand in India.”
Addressing the association, Navnit Nakra, OnePlus India CEO and Head of India region shared, “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio. We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.”
With several leading partnerships, QYOU Media India will continue to expand its reach. With effortless access to its large library of content across its channels, QYOU Media India aims to make entertainment, a click away!
Health Shots, a health and wellness platform by Hindustan Times for Indian millennial women, has been committed towards spreading awareness about women's health concerns. On Menstrual Hygiene Day 2022, Health Shots took its commitment a notch higher by partnering with Unicef India and other key online and offline initiatives.
Health Shots, which ran a week-long #NoBigDeal campaign for Menstrual Hygiene Day, joined forces with Unicef India's #RedDotChallenge to talk about the need for educating all genders about menstruation end erase the taboo around it.
Former Miss World Manushi Chhillar and Dr Pratibha Singh, a WASH (Water Sanitation and Hygiene) specialist at Unicef India, spoke to Health Shots and emphasized the importance of sensitizing people about menstrual health and hygiene.
"Menstrual health awareness is an aspect of women's health that we cannot ignore. It is what empowers a woman to bring new life into the world. #NoBigDeal, the Menstrual Hygiene Day 2022 campaign at Health Shots, centered on the message that it's time we throw away the veil of shame around periods. We are glad to have partnered with Unicef India, which has been spearheading on-ground change across the country," says Shipra Yadav, Business Head, Health Shots.
This Menstrual Hygiene Day, Team Health Shots also took an offline initiative by joining forces with Hemkunt Foundation for a sanitary kit distribution drive. As a part of this, a group of underprivileged girls and women in a Gurugram village were also educated about the importance of menstrual hygiene.
Health Shots also reached out to its 5mn+ users across English and Hindi languages with content features and videos highlighting why period talk matters. Popular celebrities Taapsee Pannu, Mithila Palkar, Shaheen Bhatt and Nimrat Kaur were a part of this initiative.
Health Shots curates expert-backed content daily for its dedicated Intimate Health category, which encompasses menstrual health, feminine hygiene and sexual health.