15 August 2022 22:12

GLOBAL HEADLINES

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- Jun 06, 2022
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India TV continued to be the leading news channel in the Hindi-speaking market (HSM) during Week 27 for the time band 0600-2400 hrs as per Broadcast Audience Research Council (BARC) India data for 15+ audience. India TV on the top slot by 13.1% relative share.

Source: BARC, HSM, TG: NCCS 15+, TB: 0600 Hrs to 2400 Hrs, Wk 27’22 (11th Jun 22 to 8th Jul 22)

Aaj Tak at to No. 2 by losing 0.1% relative share this week. The channel has got 12.9% relative share.

Republic Bharat gained 0.5% relative share coming up to position at No. 3.

News18 India held No. 4 position with 12.0% of relative share.

The relative share of TV9 Bharatvarsh continued to decline by 0.4% but the channel held at No. 5 position.

Zee News stayed at No. 6 with 8.9% relative share.

Times Now Navbharat is at No. 7 with 7.2% of relative share.

ABP News recorded marginal gain in relative share by 0.2% and strengthened its position at No. 8 with 6.8% relative share.

News Nation is at No. 9 with 5.8% of relative share.

Good News Today stayed at No. 10 with a relative share of 5.4%.

News24 and India News were at No. 11 and 12 with 3.8% and 2.5% relative shares, respectively.

India TV is consistent Number 1 among affluent Audience for last 11 weeks and Number 1 in HSM Urban for 10 weeks.

Airtel Source: Airtel Xstream, 24 Hrs, Market: HSM, Period: Wk 27'2022, Relative share among Top 5 SD Hindi News channels (Basis Total Watch Time)

FB Live Source: Crowdtangle, Facebook Intelligence, Custom list of Hindi News Channel pages, FB Live Video Views, 2nd JUL to 8th JUL 2022

 

Launches its 69th station at one of the most scenic locations of the country

93.5 RED FM, India’s leading private radio and entertainment network launches its new radio station in Leh Ladakh to strategically expand the footprint in the mighty Himalayas. Red FM has announced an exciting launch campaign, ‘Leh, Hum Aa Gaye’ that talks about providing ultimate infotainment and entertainment for the people of Ladakh.

As a Nat-Local FM station, RED FM’s endeavour is to support the local communities. The station will play superhit songs from different musical genres, including Bollywood, English and Ladakhi. The station will bring Morning No. 1 with RJ Faisal Ashoor, Cafe 935 with RJ Shruti and Red FM Shuffle with RJ Ayan. Along with this, it will broadcast special request show called Request Bajao hosted by RJ Sonam and an internationally acclaimed series of spine chilling original ghost stories, Ek Kahaani Aisi Bhi hosted by RJ Praveen. Catch the Sunday Stars Attak with RJ Malishka and Superhits Top 30 with RJ Swati. RED FM also brings to the listeners of Leh, the first ever Ladakhi sparkler, ‘Chuspa Achowa’ with RJ Faisal Ashoor.

Over the years Red FM has framed the relationship between radio and its listeners by not just empty image statements but by centering energies around the emotional connection. By launching in the rich cultural heritage of Ladakh, Red FM promises its listeners everything from transporting them to the world of magnificent musicals to providing companionship, mood elevation, entertainment and escape.

Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said “Red FM’s arrival at this high an altitude is another milestone that we have collectively climbed and strengthened our foothold further in the northern part of India. Ladakh has an enthrallingly rich, colourful and fascinating culture, which so to say was the lure to diving knee deep into it. Now that we’re here, we aim at uplifting the local flavour of Ladakh and adding our own brand attitude and philosophy of ‘Bajaate Raho’ to it. And to the loving people of Ladakh, I hope to deliver to your expectations on supporting the local culture, music and contribute to the growing landscape of the Union Territory to the best of our ability.”

The station kick starts from 14th July, 2022. So make sure to send in your song requests on our exclusive whatsapp number: 8527200935.

Asia Pacific ad spend is expected to grow by 5.1% to reach US$250.0 billion in 2022 – US$35.7 billion above the 2019 pre-pandemic level in the region.

· Forecast indicates that Asia Pacific advertising market will increase by 3.9% to reach US$259.7 billion in 2023 and a further 4.7% in 2024.

· Digital makes up 60.7% (US$151.7 billion) of overall APAC spend.

· Globally, the Americas is the top advertising spend region for 2022, whilst the fastest growing markets, India at 16.0% growth will stay ahead of the US at 12.8% and Brazil at 9.0% as the fastest growing market.

. China’s advertising spend is forecast to grow by 4.0% in 2023 and 5.4% in 2024.

According to the most recent dentsu Global Ad Spend Forecasts, advertising spending would increase globally by 8.7% in 2022. Ad spending in Asia Pacific is anticipated to reach US$250.0 billion, with digital accounting for much of this amount. With a growth rate of 16.0% this year and predicted increases in advertising spending of 15.2% in 2023 and 15.7% in 2024, India is seeing the highest growth in the market. Forecasted spending on advertising in China is expected to rise by 4.0% in 2023 and 5.4% the following year.

The reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup. Due to continued uncertainty, the current and historical comparison data has also been adjusted to remove Russian investment from the forecast, to better reflect the rest of the international ad spend trends and predictions.

Prerna Mehrotra, CEO Media APAC, dentsu international said, “The latest Dentsu Ad Spend July 2022 points to a continued recovery despite another year of economic uncertainty, with APAC 2022 ad spend of US$250.0 billion, based on a growth forecast at 5.1%. However, continued lockdowns in key markets, geo-political tension and ongoing supply logistics issues could add pressure on businesses with a cascading impact on marketing spends.”

Looking ahead, dentsu expects the 2023 global advertising market to increase by 5.4% to reach US$778.6 billion followed by a further 5.1% increase in 2024.

Mehrotra continues; “This year, India (+16.0%), Malaysia (+11.0%) and Hong Kong (+10.1%) have all achieved double-digit growth. Digital continues to drive growth accounting for 60.7% of all spending in Asia Pacific with Social, video and search predicted to lead digital growth. Advertisers increase focus and resources into ecommerce, display, and search budgets to respond to the new consumption habits. Marketers need to better understand their audiences and meet their needs with relevant messaging as online behaviour surges in Asia. Use of first party data to identify the most profitable customers, combined with third-party data to target the prospects in the most efficient channels will help drive efficiency and manage costs.”

Peter Huijboom, Global CEO, Media and Global Clients, dentsu international said, “Even with everything which has happened in recent months, not least the protracted war in Ukraine and its international repercussions, the advertising recovery remains strong on a global scale. And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 global growth forecast by just 0.4 percentage points.

“Despite global economic uncertainty, brands are continuing to prioritise their spend in channels which will give them both the digital-flexibility and return they seek. It is through our clear and robust insight and understanding of the market we are able to work with clients to navigate what’s next and partner with them on their future investment.”

Overall ad spend growth in Asia Pacific is boosted by key sporting events such as Indian Premier League, FIFA World Cup, Beijing 2022 Winter Olympics and Paralympics, and country elections in Australia and India. Digital continues to be the powerhouse driving APAC ad spend, as the fastest growing medium at 11.5% to reach US$151.7 billion, a 60.7% share of total ad spend. Fuelling this is the double-digit growth of Programmatic (32.3%), Paid Social (27.4%), and digital display (13.3%) in 2022. In SEA, TV spend is still significant, with the largest share (57.2%) of total SEA spend (Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam), and a growth rate of 4.6%.

Globally, Out-of-Home (OOH) and cinema will both see encouraging double-digit growth in 2022 (respectively 11.5% and 19.6%). Radio is also forecast to grow, much faster than initially considered with a new reforecast of 5.0% for the year, up from 2.0% in the January predictions – which is mainly due to faster return to office working. As with previous predictions, ad spend in newspapers and magazines will continue to decline.

In 2022, the Americas will be the top ad spend region at US$329.6 billion and the most dynamic with spend increasing by 13.1%. India at 16.0% growth will stay ahead of the US at 12.8% and Brazil at 9.0% as the fastest growing market.

Industry wise globally, the greatest growth is forecast for the Technology sector (+11.3%), which has benefited from people’s greater reliance on digital devices. Retail is one of the key sectors of spend growth at a rate of 11.0% in 2022. The sector is driven by a number of factors including the significant growth of e-commerce, the entry of new players, and the introduction of emerging retail platforms. In Asia Pacific, technology, automotive and cosmetics and personal care are among the fastest growing sectors.

This dentsu Global Ad Spend Forecast not only looks at the data from 58 markets, but also examines some of the key factors impacting ad spend shift, such as inflation increases, sustainability regulation, acceleration of gaming as an ad medium, doubling down on addressable media and also the importance of buying attention as core metric.

 

DXC becomes Club’s Digital Transformation Partner, Principal Shirt Sleeve Partner, and Presenting Partner of Manchester United Foundation

Manchester United to tap DXC’s experience as a global leader in digital transformation

DXC Technology  and Manchester United have signed a major, multiyear partnership agreement as the football club turns to technology to transform its operations and enhance the football experience for its global fanbase.

Through the agreement, DXC will become principal partner of Manchester United focussed on the club’s digital transformation and innovation. As principal shirt sleeve partner, DXC will have a global presence on the shoulder of the team’s home, away and third kits. DXC will also become a partner of Manchester United Foundation, collaborating on the care it gives to the community.

“We are proud to welcome DXC as our principal partner for digital transformation, Manchester United Foundation and shirt sleeve in this exciting new era for the club,” said Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships. “We are two organizations with a shared belief in the power of technology to win.”

As one of the world’s most globally recognized sports teams, Manchester United will work with DXC to become more data driven and optimize its digital offering to fans, helping to improve the way they engage and interact with the club.

“Through this partnership, Manchester United is turning to DXC for its experience in enterprise transformation as it strives to engage fans and inspire young people,” said Chris Drumgoole, Chief Operating Officer, DXC Technology. “Whether it’s running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organizations, Manchester United and DXC are experts in running mission-critical activities. We stand united in delivering excellence.”

The agreement, which commences July 2022, covers the following areas:

Manchester United’s Digital Presence

DXC will deliver and develop Manchester United’s digital presence including the club’s website and media platforms, bringing a global community of 1.1 billion fans and followers closer to the heart of the club. Starting immediately, DXC will manage Manchester United’s app, which has users in 214 global territories and is the top downloaded sports app in 68 global markets. For example, DXC will streamline analytics data helping the club to deliver a more personalized experience for fans across the club’s digital channels.

Data Driven

With its experience in data analytics and engineering, DXC will help Manchester United to harness the power of data to enhance fan experience and certain business operations. In a first step, DXC and United will deliver a new data platform that will aggregate data across the club and enable new insights to inform strategic business planning and performance.

Partner to Manchester United Foundation

DXC will also become the Presenting Partner of Manchester United Foundation. The partnership will focus on how technology can have a positive impact on people, the environment, and society, working together to educate and inspire a new generation of STEM students, through digital workshops, programs and in-person seminars.

Digital Transformation Roadmap

DXC and Manchester United will work together to set a digital vision and strategy to help the club benefit from powerful emerging technologies as it prepares for opportunities of tomorrow. For example, DXC will work with the Man Utd Academy to support coaching staff with data analysis, tracking and reporting technologies.

Shirt Sleeve Partner

As principal shirt sleeve partner for the 2022/23 season, DXC will be visible on the club’s home, away and third kit, for the men’s, women’s and youth teams, receiving worldwide brand exposure to football’s expansive global audience. DXC joins Teamviewer and adidas as principal partners on the new kit which will be launched later this week.

“DXC’s technological expertise will help put Manchester United at the forefront of digital transformation, providing effective ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offerings,” added Victoria Timpson.

Kids fashion led growth with 516% increase in volumes 

Buyers spent to adapt their homes as offices, classrooms and gyms

Snapdeal, India’ leading value e-commerce platform, today announced that its delivered volumes in FY 22 grew 88% over FY 21. Snapdeal targets value-seeking, mid-income, price-conscious buyers in India and demand in popular categories like fashion and home were major drivers of growth in FY 22

In fashion, the kids category saw the largest growth, with over 516% increase in sales volumes in FY 22. There was a 250%+ increase in sales volumes in girls and boy’s apparel, while infant wear clocked a 221% increase in volumes. According to Snapdeal's analysis of data (January - May 2022) when compared to same period last year, sales of ethnic apparel for kids jumped by 236% on account of festivals like Eid, Baisakhi, Pongal and Guddi Padwa, while occasion clothing for kids on account of holidays, birthdays, and other special occasions increased by 130% in the same period.

Men and women clothing grew by 131 % and 65% YoY in FY 22. Footwear was a leading choice across both men and women categories, which grew by 102% and 90% respectively.

The impact of corporate India alternating between “Work from Home” and “Work from Office” has clearly shown in the fashion choices made by buyers. In 2021, "Zoom fashion" emerged as a distinct trend as users stocked up on mostly waist-up clothing, such as t-shirts, shirts, and tops, to accommodate their extended work-from-home needs. As offices re-opened tentatively during the year, demand increased for smart casual clothing such as chino pants, elasticized jeans, collared t-shirts, linen tops, long dresses, A-line skirts and other relaxed fits. Athleisure also became part of office fashion as the boundaries between office & home, work and socialising started to blur.

With homes now serving as offices, gyms, and classrooms, home improvement products like multi-purpose storage units, LED lamps, laptop stands, seat cushions, large size mirrors, non-skid bathroom mats, washable mats for kitchen shelves, self-adhesive plastic hooks and more such items became highly popular (up 100% + in FY22). The demand for home improvement tools such as home tool kits with drill and screwdriver sets, painting machine sets, wiring solutions, and closet organisers increased by 130% in FY 22. Additionally, consumers also purchased practical items like solar-powered lights and step ladders.

The impact of longer hours spent at home also reflected in strong growth for kitchen category (75 - 166%) with tea & coffee serveware, kitchen storage, house & kitchen linen being popular choices, Quilts & blankets were up 400% due to expanded selection and strong consumer demand.

Speaking on the growth and shopping trends on Snapdeal, Himanshu Chakrawarti, President, Snapdeal Limited said “With our customers constantly top of mind, we have spent the past year growing sharper at all levels of the business and bringing to our customers a rich and relevant assortment that offers great value, high-quality choices. We are excited to continue to build on our success and expertise in serving India’s largely untapped online value lifestyle segment.”

While the growth in the fashion and home categories was expected, the growth in sales of gardening tools & supplies (up 100%) showed users investing in the pursuit of their passions. A 177% growth in pets-related merchandise showed "pet parents'' taking greater interest in the health and growth /development of their pets and are willing to spend money on needs of their furry friends such as specialised pet food items, health supplements like liver tonics and a variety of training toys.

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