15 August 2022 21:29

GLOBAL HEADLINES

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- Jun 06, 2022
Tripscout is launching a hotel booking platform and will offer rates at discounts of up to 75% below the best publicly available rates. According to Tripscout founder and CEO, Konrad Waliszewki, users of the platform will have access to private / fenced rates 75 ...
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Design Bridge and Superunion will merge to create a single, world-leading design company, launching in January 2023

WPP announces the creation of a new company, Design Bridge and Partners, formed by the merger of Design Bridge and Superunion. Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.

The complementary skills and client bases of Design Bridge and Superunion will make Design Bridge and Partners an industry leader in design, with centres of excellence in key locations worldwide and a client roster of leading brands. John Morris, currently CEO of Design Bridge, will take on the role of CEO of the new global business, in partnership with Jim Prior, currently CEO of Superunion, as Chair.

Design Bridge and Partners will bring together experts in every aspect of brand strategy and design (including graphic, motion, digital, physical and communication design) with a shared creative philosophy of using the power of exceptional design to solve business and societal challenges. The new company will also have a strong cultural focus on collaboration and nurturing talent. For existing talent there will be new growth opportunities such as upskilling across all areas of design, working with a broader range of leading clients, and increased mobility across a larger global company and the wider WPP network.

Design Bridge is recognised globally as one of the leading design agencies for consumer brands and counts among its clients Diageo, Unilever, Mastercard and Fortnum & Mason. Superunion is a multi-award-winning agency renowned for its expertise in corporate branding and brand experience work for clients such as NASA, Bank of America, Intel and the BBC.

The two agencies will continue to operate as separate entities until the end of the year and the structure and market-facing brands of the new company will be assessed in each market over the coming months based on client and local needs. The full management team and creative leadership will be announced in due course, comprising current leaders from Design Bridge and Superunion.

John Morris, CEO of Design Bridge and Partners, said; “It’s absolutely fantastic to be able to bring together two creative powerhouses in design. Marrying the ‘best of both’, Design Bridge and Partners will be truly formidable, offering greater benefit for our clients through shared expertise and, importantly, many more opportunities for our people to grow.”

Jim Prior, Chair of Design Bridge and Partners, said: “This is a perfect fusion of creative excellence that will deliver extraordinary results for our clients and our people. It is an exciting opportunity for us to take the lead in delivering the true power of design as a force for positive change in the world.”

Mark Read, CEO of WPP, said: “Design Bridge and Partners will be a leader in design and an important part of our simpler, future-facing client offer. Formed from two successful companies in Design Bridge and Superunion, it will create new growth opportunities both for our people and our clients.”

Emma Follett, Chief Creative Officer of Design Bridge and Greg Quinton, Chief Creative Officer of Superunion, said: “It’s a pleasure to be working in partnership with creatives we have long admired and we’re delighted that we now have the opportunity to collaborate, combine our shared values and use the power of our creativity to make a difference for our clients.”

The move follows the successful combination of other WPP agencies to create AKQA Group, BCW, EssenceMediacom, VMLY&R, Wunderman Thompson and most recently FGS Global. Addressing client needs for simpler, more integrated, creative and technology-driven solutions, these agencies have been among WPP’s best-performing companies.

Monday, 11 July 2022 00:00

15 years of YouTube in APAC

During its 15 years in APAC, YouTube has helped creators across the region find their audiences, create new trends and build businesses.

Do you remember what life was like 15 years ago? I remember watching my favorite shows and news on TV, listening to music with an MP3 player, looking for classes to learn new things, sifting through manual books, calling all sorts of experts to find out how to solve household problems, and connecting with people with similar interests. I still do every one of them, but now I do them all on YouTube.

That’s because 15 years ago on June 19, 2007, we launched our first localized version of YouTube in APAC. Since then, creators around APAC have pushed the boundaries on creativity to create new trends that share their art, culture, food — and they’ve grown their businesses and audiences on YouTube while doing it. So what did this past decade and a half bring?

15 years of innovation

Since we landed in APAC in 2007, we introduced the YouTube Partner Program in APAC. This allowed creators to be rewarded for their work, all while dancing our way to the first video to hit 1 billion views. We also hosted the first offline festival for creators and their fans to connect in Singapore.

One of the most exciting new products we launched got its start in APAC, when we tested an early beta of YouTube Shorts in India in September 2020. Since then, we saw creators using Shorts to make creative and innovative content. We used what we learned from this launch to bring Shorts to more countries, with it now available in more than 100 countries around the world. Today, YouTube Shorts is averaging over 30 billion daily views — four times as many as a year ago. As of December 2021, we had hit 5 trillion all-time views on Shorts!

We are also investing to make YouTube the next generation of commerce. YouTube acquired simsim in July 2021 to help small businesses and retailers in India reach new customers in even more powerful ways. We have also been testing out live shopping pilots with creators and brands in Korea and Indonesia. Sleepground, a Korean gaming creator who recently participated in the pilot, said her fans enjoyed the seamless experience of purchasing merchandise related to her content on our platform, and that she saw an increased level of interest in her content after the livestream pilot! We look forward to bringing more magic into this field and making shopping more accessible to creators and viewers across APAC soon.

These innovations in and from APAC showed significant impact on creators. As of December 2021, over 120,000 channels in APAC have more than 100,000 subscribers. That’s an increase of over 40 percent year-over-year. Meanwhile, over 10,000 channels have crossed the one million subscribers milestone, an increase of over 35 percent year-over-year.

With that kind of growth, it’s easy to see why some of your favorite YouTube content and global trends seem to be stemming right out of Asia.

Home to now global trends

Creators and artists in APAC have been shaping culture globally, creating and inspiring new trends and fresh takes on content.

Just to name a few: Mukbang, a trend that started in Korea, literally translates to ‘eating broadcast.’ It was originally about creators consuming culinary delicacies, but has evolved in more creative and innovative formats, including cooking & mukbang, animation mukbang, one-color mukbang and many more! Now we see all kinds of creators publishing mukbang videos to be a part of the trend.

Virtual creators use virtual avatars generated by computer graphics to engage with their audiences. After the style was popularized by creators like Kizuna AI, the trend began to expand internationally, with English-speaking virtual creators like Gawr Gura reaching global audiences.

Village Cooking is a genre of cooking content that has emerged from villages of India. Known for its use of traditional recipes, large dishes and free serving to the community children and elders, this type of video has been thriving on YouTube, helping us learn about local culture, food and customs.

Of course, it’s impossible to discuss Asian cultural influences without mentioning K-Pop, a music genre that YouTube has been a home for since its early days. From hosting a K-Pop concert in the US in 2012 to partnering with artists and labels to help broaden the reach of K-Pop, YouTube has been dedicated to supporting our partners to grow and go global. In fact, the first YouTube video to hit 1 billion views was the iconic K-Pop song, “Gangnam Style”! Not to mention, 9 out of top 10 24 hour debut music videos, and two out of three most subscribed official artist channels, belong to K-Pop groups.

Lastly, we’ve seen a new style of vlogging emerge from APAC with Silent Vlogging, where creators make less self-focused vlog content without talking to the camera and often without showing their physical appearance. Silent Vlogging focuses on routine, daily activities, where creators, who choose to remain anonymous, subtly seed the message of embracing the ordinary aspects of life, usually through stunning aesthetics.

APAC creators’ creativity and tenacity, coupled with Asia’s position at the heart of the evolving mobile internet, led to the growth of not only these now global trends, but also the creator economy we now see in APAC.

Turning passion to paycheck

One of the things I’m most proud of about YouTube’s evolution is its transformation into a platform that not only supports art and creativity, but livelihoods and society at large. Today, many creators are making a living on YouTube and building a completely new global economy that’s seen incredible growth.

YouTube's creative ecosystem supported more than 850,000 jobs in Australia, India, Japan and Korea combined, and contributed more than US$4 billion to local GDPs in those four countries in 2020.

Over 14 years ago, we introduced the YouTube Partner Program (YPP) in APAC, a first-of-its-kind open monetization program where we share the majority of revenue with creators. Globally, we now have more than 2 million creators participating in YPP, and we paid more than $30 billion in advertising and alternative monetization revenue to creators, artists, and media companies within a three-year period prior to November 2020.

As creators get rewarded for sharing their passion and knowledge with viewers, we’re also seeing them invest more in the quality of content which leads to more rewards, creating a virtuous cycle.

According to Oxford Economics reports, YouTube's creative ecosystem supported more than 850,000 jobs in Australia, India, Japan and Korea combined, and contributed more than US$4 billion to local GDPs in those four countries in 2020. You can find more about the reports here: Australia, India, Japan, Korea.

Creators make a true economic impact, and so prioritizing ways to help them build their businesses will continue to be a top priority for us in the next years to come.

To the next 15 and more years to come

Today, we celebrate 15 years of YouTube in APAC. While there have been significant progress in building a safe space to create, connect and share, our work here isn’t done. In the next 15 years, we commit to refining and investing in the many sides of the platform, so that when people come on YouTube — regardless of location or format — they will always have the most valuable experience.

We have been investing in the policies, resources and products needed to protect the community and trusted creators, including our responsibility framework around four principles: removing violative content, raising authoritative voices, reducing borderline content and rewarding trusted creators. We will continue to build on our work to reduce harmful content across all our products and policies while allowing a diverse range of voices to thrive.

 

Authored by Gautam Anand, VP, YouTube APAC

Another top appointment at Bharat 24 will be of Manoj Jagyasi who is set to join as Strategic Advisor & CBO. Jigyasi was earlier the CRO at ZMCL.

According to industry sources, slew of big appointments are underway as the channel gets ready for the August 2022 launch.

I’m happy to share that I’m starting a new position as Chief Business Officer & Strategic advisor to the Board at Bharat 24, said Manoj Jagyasi in his Linkedin Post

Manoj is an experienced business leader with a demonstrated history of working in the Broadcast Media and FMCG industry. He has worked with organisations like India Today Group ,Hindustan Unilever ,Network 18 ,Itv Network and Zee.

With 18 years of Sales and Management experience, Manoj has worked across locations in India and has deep understanding of geographical preference and is skilled in Business Strategy , Execution, & Working with Cross Functional & Multi Location high performance teams.

Bharat 24 will be backed by a major Ahmedabad-based corporate house

IPSOS figures reveal BBC News is the No.1 online news brand in India

BBC News is the No.1 international news brand on mobile

BBC World News is the top international news channel

Newly released data from Ipsos Affluent survey has revealed that BBC News is the number one online news brand consumed daily in India.1 On mobile, BBC News online is the number one international news brand2, and in television BBC World News is the top international news channel in India.3

The research also showed the outstanding performance for BBC News among leaders in business and technology as the number one online news brand accessed in India:

IT Purchase Influencers
C-Suites
Business Decision Makers
Frequent Leisure Travellers - Domestic and International
Sustainability minded consumers
Automobile Enthusiasts

Vishal Bhatnagar, Director – Sales, South Asia, BBC Studios says: “These fantastic results speak for themselves, BBC News’ leading position in Indian market demonstrates the audiences’ preference of impartial, accurate and factual journalism. Recently published Reuters Digital News Report 2022 also ranks BBC News as the third most popular online news brand accessed weekly in India. Through this level of engagement and trust in audiences we look forward to offering more impactful campaigns to brands advertising on our platforms.”

The survey further showed that BBC News is the #1 international online news brand in APAC10 and the #1 international online news brand in Hong Kong.

 

World Television Premiere starts with Badshah- the Don on 31st July’22

Colors Bangla has always been at the forefront of entertainment and this time it’s all set to double up the entertainment quotient for its audiences. In its endeavour to entertain its audience with some great movies, Colors Bangla is all set for its double Blockbuster Premieres, Special Partner Dear Lotteries starting this month followed by a double on Colors Bangla Cinema for the next 6 months. The cine special will be a bouquet of entertaining movies with superstars like Jeet, Ankush Hazra, Subhashree, Soham, Srabanti. With films from across genres including action, romance, drama, the specially curated line-up will offer something to satiate the entertainment needs of every cinephile.

Starting with Jeet’s critically acclaimed movie, Badshah - the Don which will air on Colors Bangla on 31st July at 2 pm and 9.30 pm, the channel has lined up some of the biggest blockbusters to be aired in the next six months. From romantic comedy Romeo vs Juliet that will premiere in August’22, to action thriller Shikari that will air in September’22, Nabab that will be aired in October ’22, to romantic movie Aashiqui, that will be aired in November’22, to rib-tickling Hullor that will be aired in December, there is going to be something for everyone.

Ankush Hazra and Mahiya Mahi starrer Badshah- the Don will be aired on Colors Bangla Cinema subsequently on 15th August at 3 pm and 6 pm.

Commenting on the line-up of Blockbuster Premieres, Sagnik Ghosh, Business Head Colors Bangla said, “We have been committed to present the best entertainment avenues for our audiences and now we are raising the bar with a slew of blockbuster movies. With the new and exciting line up, our endeavour is to keep bringing unmatched entertainment with a fresh yet varied content mix of movies to our viewers. Badshah- The Don has been one of the biggest movies and we are happy to bring Superstar Jeet and the beautiful Nusrat Faria to television with its WTP on 31st July. We hope the specially curated line-up of movies on both Colors Bangla and Colors Bangla Cinema will create new opportunities for our viewers and sponsors alike.”

To build buzz around the premiere of the movies, it will be heavily promoted on air. The channel will also explore promotions via reach and engagement activities through social media. Stay tuned to Colors Bangla and Colors Bangla Cinema for the biggest superstars, latest chartbusters, action, and entertainment starting 31st July!!

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