02 February 2023 03:03



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The Cinematic Journey of the Deols with ‘Dashing Deols’ every Saturday at 7 PM

Flamboyant, handsome and charismatic- his fandom remains unmatchable. In the year 1958, Mumbai welcomed a handsome lad from Punjab. Amidst the host of aspiring faces at a talent hunt, this young man’s charm was unforgettable. Producer Arjun Hingorani spotted the talent and thus began the journey of the evergreen, Dharmendra.

What started off as his individual journey soon trickled down to his family. Known as the angry young man of his times, his elder son Sunny Deol gave Bollywood some of the biggest blockbusters in Ghayal, Border, Gadar and Darr amongst many others. Zee Classic, with its brand promise Woh Zamana Kare Deewana, celebrates the cinematic journey of these two dashing men in its new weekly property ‘Dashing Deols’ 16th September onwards, every Saturday at 7 PM.

With two of the most glorious and talked about acting careers in the Hindi film industry, Dharmendra and Sunny Deol make for an adorable father-son duo on celluloid. Dashing Deol which celebrates their brilliance, will kick off with the premiere of Mera Gaon Mera Desh on 16th September, also starring Vinod Khanna as the antagonist and Asha Parekh.

Legendary singers Lata Mangeshkar and Mohd Rafi rendered their voices to the film. Next in line follows ‘Lootere’ on 23rd September starring Sunny Deol opposite the bubbly Juhi Chawla. Directed by Dharmesh Darshan, this action flick was one of the highest grossing films of 1993 and follows the journey of a police officer assigned with the duty of protecting the eyewitness of an underworld case.

The line-up continues with ‘Kasam Suhag Ki’ on 30th September, starring Dharmendra and Rekha in the lead. The story dwells on a widow, who takes revenge from her husband’s killers. The film has a talented ensemble of Gulshan Grover, Danny Denzongpa and Shakti Kapoor.

Genesis Burson-Marsteller bags ZEE Entertainment’s nationwide PR mandate

Will manage public relations for the content company, including its corporate brand, broadcast & non-broadcast businesses.

Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has bagged the public relations mandate for the global content company, ZEE Entertainment.

From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position ZEE as the entertainment destination and the powerhouse of creativity by following a strategic and customized communications approach across its various brands. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Handling the diverse bouquet of channels across movies and general entertainment in multiple languages like English, Hindi, Marathi, Bangla, the team from Genesis Burson-Marsteller will work closely with the team at ZEE Entertainment to ensure seamless integration and delivery to create business impact.

Speaking about the development, Sunil Buch, Head – Corporate Brand & Communications, ZEE said, “We are excited to have Genesis Burson-Marsteller as our communications partner. We look forward to their breadth and depth of expertise to manage our corporate reputation. We are confident in their ability to deliver strategic communications campaigns aligned with our business imperatives.”

Prathyusha Agarwal, Chief Marketing Officer, ZEE added, “At ZEE we are conscious of the exponential consumer connect and word-of-mouth that a strategic and focused PR programme can build. It’s our endeavour to create integrated communication across the corporate and channel brands and we needed a communications partner who has the apt expertise and scale. Genesis Burson-Marsteller was a perfect fit and we’re extremely excited to start this fresh journey with the team.”

Speaking on the new account, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, said “ZEE has been an integral part of India’s entertainment and broadcast landscape for over two decades and is a household name associated with high quality entertainment and information programming. We are delighted that they have chosen us to partner them in managing the strategic communications of their corporate brand and channels. With committed teams, our strength in evidence-based, ideas-driven and result-oriented communications and the expanse of our presence across India, I am certain that this partnership will help strengthen and enhance ZEE’s reputation in India.”

India’s foremost advertising community, the Advertising Club has unanimously elected media stalwart and industry veteran Vikram Sakhuja (Group Chief Executive Officer - Media and OOH, Madison Communications) as President.

Taking on the baton from Mr. Raj Nayak, who has lead the Advertising Club towards new highs across two consecutive terms, Vikram Sakhuja will now lead the mandate of representing the country’s leading industry representative forum.

Speaking about his experience in helming The Advertising Club, President – Mr Raj Nayak said “Leading an apex industry body like the advertising club towards new echelons of growth has been an enriching experience. The Indian advertising industry has witnessed tremendous growth and has been at the forefront of curating some iconic behavioral change campaigns. I would also want to thank all the Advertising Club’s managing committee members who have supported me in my journey and helped bring alive the vision of showcasing the Indian Advertising Industry as a global game changer. It is important for us to continue showcasing our work and ensure that we are well excellently represented in the global advertising and media landscape.”

Speaking about Vikram’s appointment as President, he further added "Vikram brings with him tremendous understanding of the industry and global media trends. I would want to congratulate him on his new role. His affable and dynamic personna is sure to add to the spirity of the Adverising Club and all its initiatives. I am sure that under his aegis, The Advertising Club will scale new highs.”

Speaking about his appointment Mr. Vikram Sakhuja, Group chief executive officer, Media and OOH, Madison Communications said “I am both happy and honored to be nominated as President by the prestigious Advertising Club. My endeavor is to work towards building further scale to the great work done by Raj, by adding onto and developing our existing marquee leadership forums into formidable and relevant global platforms.The Advertising Club will continue to deliver on its intent of becoming a networking platform and a great ideas exchange forum for advertising and media industry practitioners.”

The appointment was followed by the announcement of this year’s Managing Committee that includes leaders from across the media and advertising industry like:


Off lately I have been meeting a whole lot of people in the ecosystem in Dubai who tell me they are into digital transformation and I get excited about the growing opportunities that is therefore getting created given Middle East is still a few years behind when it comes to knowledge and understanding of the digital eco-system. Though some of the best experiences of digital consumer journey, globally, are brands originating from here.

I get excited given MEA is still way behind the APAC region leave alone developed markets like US however the moment I get into conversation with such folks I realize how misguided their whole interpretation is of what digital transformation is all about.

That worries me because these are the people shaping what their respective organisations aspire to be in the digital world and I wonder how competent organisations land up recruiting some of the most compromised talent you could think off when there is no dearth of money to go and hire the best from different parts of the world. I am not saying that they aren’t doing that but if you are serious of building a business online then it is an investment for the future and therefore talent becomes the most important aspect given the millions and billions one is expecting from going traditional to online for example. There is risk too, not every business can go online and I want to bring that out in this article.

What does it to take?

1) Talent
2) Capital
3) Expertise
4) Commitment
5) Shared vision

Before I write on the above, let me clear what I believe is Digital Transformation.

You don’t transform bits and pieces, you just transform in total. This effectively means that digital transformation is a long continuous process of changing the way your organization works. Right from the organization’s business to its processes, to its activities, to its operations, everything changes. This change also means redundancy or upgradation of knowledge and in companies where you have had people from the yesteryear generations the change is slow. Therefore, identifying what can change now and what is continuous but time bound is a strategic call the organization needs to take right at the board level keeping in mind the dynamics of the organization’s business and its model. It needs vision at the top to begin with and needs absolute clarity and relentless communication right below, barriers that existed needs to be broken and this can only happen when the CEO is involved in the transformation of change given the impact it will bring for society at large.

You are changing how you did business, you are changing the way you are addressing the consumer, you are changing the way problems are going to be solved, you are basically changing everyday walk of life and this isn’t no easy job so let’s be clear boys and girls digital transformation is how you are changing everything that is going to impact what you are about to accelerate and if you don’t know what it is going to be then I am sorry, you are not the person to be piloting the plane.

First up it must be customer centric then their experience, which gets translated to getting them to focus on product and service offerings through innovation to then making it available at various digital touch points, which becomes your placement for distribution to then market it digitally, acquire customers digitally to fulfilling it digitally all the way back to corporate control and governance.

Digital transformation is huge and that requires the five points I mentioned earlier.


Will you find the right talent? Off-course not, how on earth will you find the mix of retail and digital trading for example? There is a dearth of talent and the ones that exist are not wanting to join some experiment leaving a secured job. So, what do you do?

You look for hustlers from the digital domain. They might not have the retail experience but they may know the customer LTV processes that are digital. There might be some who would know how to acquire some customers, there might be some who would know how to retain a customer. Bring a mix of all these hustlers, put a leader who is experienced and patient with this millennial lot and see the magic brew. They start feeling the power of ownership because it’s their business then, each one of them have a task to achieve and let the leader direct what the tasks should be keeping in mind the organizational objectives.

But if you put someone who is an SEM expert to that of a lead role then god save you.


This board has spent significant years in expanding to where this business is. It has taken time, investments and failures. The patience you showed building brick and mortar for 25 years has been immense, so keep that patience on for maybe 5 more years because what you’ve achieved in 25 is about to be doubled in 5 but if you expect that to happen in 1 then you should practice running the Mount Everest till you master it before demanding it here.

So, capital is critical and transformation is investment and not cost, end results are profits so make sure you know the difference right at the start before you get into digital transformation.


Your business expertise as a CEO is priceless that will be the greatest value you bring in during transformation. Because it is you who is going to drive this to a success and make no mistake digital transformation’s success is fully owned by the CEO.

Results post transformation is team work but the ownership of success is in one person’s hand and that is the CEO. Let me clarify why? Because it is the CEO who is not only going to identify the resources but it is he who is also the one who is going to plug the gaps and know, which are the ones that are immediate and which are the ones that are time bound but continuous. It could take up to 5 years for large organizations to transform fully.

Banks and government organizations are great examples that have transformed fully in matured markets. Traditional retail didn’t, which is why you have Amazon, Flipkart, Souq etc of the world which have become multi-million dollar businesses. Macy’s on the other hand is tottering to become a destination digitally likewise with say a Target. That is because they took longer in making the right decisions in their journey of digital transformation and it is also because the old leadership was old and traditional and could not foresee what the future of shopping is like.


Let’s make no mistake, if you embark on digital transformation then there is no half measures like I mentioned in the beginning. You might take time but the transformation is not in bits and pieces, it’s in total.

So, there should be absolute commitment from the board and back the CEO who is involved in the whole process. It must be relentless and absolute.

Shared Vision:

This is a very critical aspect for the C Suite group. You must be able to communicate to everyone right up to the peon and security as to why you have embarked on what you have and they should know what they need to embrace.

So, detailing is extremely important at every level and the processes can’t have any gaps whatsoever because even hustlers need to know their boundaries so that they don’t go overboard. Because that would be a mess.

Look all you guys and girls who meet me now and then and tell me you are into digital transformation and can’t have a conversation on what you do, focus because let me assure you, you will be out of the job sooner than later!

Written by Rammohan Sundaram,MD & SVP C1X, APMEA

New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ is now accepting entries for the 2018 competition.

“The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honoring global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results,” said Michael Demetriades, SVP Executive Director of the AME Awards.

The Grand Jury is comprised of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors recruited from around the globe. Jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%.

“AME’s Grand Jury is a collective of five regional juries, allowing all entries to be judged with cultural relevance within their own region by award-winning creatives from that market,” said Demetriades.

AME’s Grand Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.

The 2017 AME Grand Jury honored Serviceplan Group Germany with the AME Grand Award for “DOT - The first Braille Smartwatch” (technology) for DOT. Dentsu Japan received top honors earning the 2017 AME Regional Platinum Award/Asia-Pacific for “Second Life Toys” for Organ Transplant. Zulu Alpha Kilo Canada was in the winner’s circle, earning the 2017 AME Regional Platinum Award for “Say No to Spec” for Zulu Alpha Kilo. Impact BBDO Cairo earned the 2017AME Regional Platinum Award/Middle East/Africa for “The Game Before the Game” for Chipsy. TBWA Santiago Mangada Puno was recognized with the AME Green Award for “Dirty Watercolor” for client ABS CBN Foundation. To view the 2017 AME Awards winner’s showcase, please visit: HERE.

The deadline to enter the 2018 AME Awards is November 30, 2017.


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