10 December 2022 08:22

GLOBAL HEADLINES

Post by MediAvataar's News Desk
- Nov 24, 2022
Winners to be announced during an online show on December 8 The Epica Awards are delighted to announce the preselected entries for the 2022 competition. Reaching the shortlist is a fantastic achievement, so we would like to congratulate everyone who appears on it. ...
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On the heels of the recent Horlicks win, FCB India, in a significant development, announced the appointment of Jyotsana Singh Kaushik, Vice President, FCB India.

In her role, Jyotsana will be based in the Gurgaon office and will be leading the business vertical on Horlicks.

With close to 14 years of diverse industry experience, across marketing and creative agencies, Jyotsana has been associated with Tetra Pak India Pvt. Ltd., Aviva Life Insurance, GE Money, Roca, McCormick and JWT in the past.

Amongst the milestones that Jyotsana has set during her professional pursuit, the noteworthy initiative of launching and establishing Digital Marketing as a key vehicle at Tetra Pak and Roca have been successful models that were even replicated internationally. Her work in the area of 360 degree marketing campaigns has also won accolades at eminent forums, such as, Abbys, Olive Crown Awards, WoW Award and Spikes Asia.

Commenting on the appointment, Debarpita Banerjee, FCB Ulka, President North & East, said, “Jyotsana joins the FCB team with a rich experience across different food and nutrition categories. Her exposure ranges from handling the brands both as an advertising team lead to a marketing lead. This holistic view on brand management will immensely help when it comes to decoding challenges of a large heritage brand like Horlicks, in a marketplace that is ever changing for this category. We are excited to have her on-board and look forward to some great work together.”

Speaking on her new role, Jyotsana said, “Having spent several years in marketing across various industries, I’m thrilled to be part of advertising’s infectious energy. Historically, FCB has been the mecca of memorable work and I’m happy to be part of this rock-solid team.”

“My endeavor would be to partner with brands to co-create effective strategies that go beyond advertising and help them achieve sustainable growth” she added.

Kantar announced today that Richard Ingleton, current Chairman of the Insights division of Kantar that includes Kantar TNS, Kantar Millward Brown, Kantar IMRB and Lightspeed, will take over the CEO role from Travyn Rhall, who will be leaving the business in November.

Ingleton joined Kantar as CEO of TNS in 2013 after 25 years in management consulting and marketing roles, latterly as leader of the global customer practice at EY.

Star India, announced the launch of STAR BHARAT from the 28th of August 2017, 6 pm onwards. Star Bharat will showcase inspirational stories about journeys of strong and fearless characters that rise for the collective. 

Celebrating the many facets of Fearless India, STAR BHARAT unveils a content line up with strong, rooted icons and differentiated programming that is in line with the brand's philosophy of "Bhula ke darr, kuch alag kar".

Om Shanti Om: For the first time on Indian television, a channel will celebrate the essence of devotional music with a contemporary twist. A devotional music reality show where tradition meets trendy, creating ‘trenditional’ music. The show will depict the musical journey of 14 voices that will give a contemporary touch to devotional songs and unify audiences across the country with their renditions. Produced by Colosceum, the show will mark the debut of Swami Baba Ramdev on television as the Maha Judge. While the esteemed panel of judges will include Bollywood sensation Sonakshi Sinha, singer and music director Shekhar Ravjiani, and singer Kanika Kapoor.

 

Kya Haal Mr. Panchaal? –1 Saas. 1 Son. 5 Brides. Boon or bane? Kya Haal Mr. Panchaal? is a comedy of errors where a mother’s quest for the perfect bride lands her with five. See how a desperate mother’s prayer for the ‘perfect’ bride with 5 essential qualities gets answered in the form of 5 women with 5 different qualities. What follows is a series of funny events. Sometimes getting more than what you ask for can be a curse! Created in association with Optimystix, ‘Kya Haal Mr. Panchal?’ is a rib-tickling comedy starring Kanchan Gupta as the saas and Manindar Singh as the son.

 

Nimki Mukhiya- Set in Bihar this is a story of a village that has been ruled by men for years. Women here are confined mostly to being home makers. But a wind of change is about to set in. Call it opportunity or sheer luck, for the first time ever the state will witness something extraordinary. A naïve and bubbly young girl, Nimki, who loves to day dream and is unaware of the world outside her house, is about to take on the responsibility of her village and become the Mukhiya. The show is a journey of self realization that power to change oneself as well as the environment we live lies within. Nimki’s unexpected position as the Mukhiya gives a comical twist to situations.

 

Saam Daam Dand Bhed- Saam Daam Dand Bhed is the personal journey of Vijay Namdhari, played by Bhanu Uday, a high-potential but misguided youth who doesn’t know what he wants from life. This family drama, based in a fictitious town in India, is produced by Shakuntalam Telefilms. When a storm shatters his life, Vijay finally finds the courage to fight back and protect his family. The show will trace his transformation from a carefree youngster into a political leader, who becomes the inspiration to many.

Ayushman Bhav- Set against the backdrop of Mathura, Ayushman Bhav is a gripping story of Krish. The show depicts the poignant tale of an eight-year-old boy whose childhood is not as simple as others’. Like other children his age, Krish plays with toys and games but he also harbors a burning desire to seek justice for the wrong doings in his past life. Produced by White Horse International, the revenge drama stars popular child artist Ricky Patel as the lead and Avinash Sachdeva, Megha Gupta, and Manish Goel as cast members.

Star Bharat’s launch campaign 'Mat kar' is based on a simple yet powerful insight on how we unknowingly allow different kinds of fears to creep into our minds and how these fears end up in stopping us from pursuing our dreams.

‘Mat kar’, an oft repeated phrase in Indian society refers to a pull-back factor. Pulling back from free flowing fun, nurturing a dream, making a life choice or simply following one’s instincts. The film, conceptualized by Star India’s creative team and directed by Shimit Amin of Chak De fame, takes us through various scenarios, some significant and some apparently not so, all of which play on fear. Star Bharat's answer to "Mat kar" leading to fear is a resounding ‘Bhula de darr’...

Anil S Nair - CEO and Managing Partner of L&K Saatchi & Saatchi India, has been inducted into the new Global Leadership Team of Saatchi & Saatchi.

The new team under the able leadership of Magnus Djaba, Global President , Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business.

United by the “ Nothing is impossible” spirit, the new Global Leadership Team represents Saatchi & Saatchi’s major offices and clients. All within the Publicis Groupe's crucial path of transformation under the PubCom Umbrella, and focus on being the most valued partner for clients.

Praveen Kenneth, Co – Owner, Chairman and Managing Director L&K Saatchi & Saatchi said " Am extremely pleased and proud of L&K Saatchi & Saatchi being among the top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the Global Leadership Team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flag bearer going forward, of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future.

He is also an integral part of PubCom India. He carries well the aggressive entrepreneurial zeal of Law & Kenneth and the magic of Saatchi's Creative Mystique. This also marks the resounding success of the merged entity- L&K | Saatchi & Saatchi. Its spectacular contribution to the Global Creative lead board by winning at Cannes, two years in a row, besides its continued growth and importantly being the most loved agency partner of our clients".

Commenting on this appointment, Magnus Djaba - Global President Saatchi & Saatchi, said "The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I'm really looking forward to working more closely with him"

Reacting to his appointment, Anil Nair stated “For me this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honour to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

Sunday, 20 August 2017 00:00

Interactive storytelling

Netflix is experimenting with non-linear storytelling in which viewers can control the narrative of a show.

Starting with the children’s program Puss in Book, Netflix is testing out interactive plots where viewers can pick their own “branching” narratives. This allows children to engage with the show in a similar way to a choose-your-own-adventure book. Netflix also tested the concept with a July episode of Buddy Thunderstruck, its original stop-motion cartoon from the studio behind “Robot Chicken.”

This concept has been explored before with Clue, a film inspired by the board game of the same name, which was distributed to cinemas with multiple endings. However, Netflix is the first major entertainment platform of its kind to explore this technique. “Creators have been telling stories in non-linear ways for a long time,” Carla Engelbrecht Fisher, Netflix’s director of product innovation, told Rolling Stone. “If they’re telling stories in different ways, what we’re asking is what kind of stories can Netflix do that no one else can do? We’re not tied to the formats of cable networks; our ecosystem is built entirely for interactive devices.”

By implementing interactive shows, Netflix is enabling a two-way conversation between their audience and their media. This interactivity may also encourage viewers to engage more deeply with a show and increase emotional engagement with different characters. Nevertheless, there are still questions about whether it will be difficult to engage adults and whether having this sort of control takes away from what the storyteller envisioned. Experiences around a show will also be personalized, which means that we will lose something shared and discussions around a show will change.

At last year’s Future of StoryTelling summit, Affectiva, a tech company specializing in emotional AI, described their take on storytelling using the concept of “reactive narratives,” dynamic stories which react to our emotions in real-time by using facial recognition. “If they’re interested, you keep going. If they’re not, you change the course of the story,” says Affectiva’s CEO and co-founder Rana el Kaliouby. The start-up is working on ways to integrate emotions into consumer’s experiences with entertainment.

If our entertainment can sense emotion, it can respond to how we’re feeling and tailor our experiences so we get the most enjoyment out of it. Karen Palmer, ‎a multi-disciplinary immersive filmmaker, has experimented with interactive storytelling to create RIOT, an emotionally responsive film that uses AI, machine learning, eye tracking and facial recognition. Inspired by the riots in Ferguson, the film allows viewers to experience the intensity of such an extreme event.

Whether to inspire, engage, or bring awareness to a social issue, interactive storytelling can change the landscape of film and television. Brands across industries can harness the latest technologies to explore the potential of this technique, whether through pop-up consumer experiences or campaigns. By combining technology with their customer data, brands can engage consumers in new, personalized ways and tell stories that keep them ahead of the curve.

Source: JWT Intelligence

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