Companies are exploring innovative ways to package food as a “mood enhancer” for the wellness era.
This August, Monarch Airlines introduced a mood-enhancing food menu to create a calmer in-flight experience for passengers. The “Mood Food” box features echinacea and liquorice ice-cream to boost immunity, green tea and lavender cakes for relaxation and herbal tea to reduce bloating. It follows Monarch’s research which found that 72% of British travellers find travelling stressful and 33% don’t start to relax until the third day of their holiday.
To create the menu, Monarch partnered with Professor Charles Spence, an experimental psychologist who previously collaborated with Heston Blumenthal at The Fat Duck, a UK-based Michelin-starred restaurant. “Travelling is a time when we’re under pressure and rushed, so eating well is often an afterthought,” says Spence. “I’ve loved working with Monarch to use food—which can be a powerful psychological and physiological tool—to create the first ever real ‘happy’ meal to get travellers in the holiday mood as quickly as possible.”
Beyond tackling the need to unwind from the stresses of work, Monarch is challenging the already stressful experience of travelling itself. According to the International Air Transport Association, the number of unruly passengers on planes increased 14% in 2015, showing a need for the airline industry to confront increasing frustration and “air rage.” Gatwick Airport explored this in 2015, where several restaurants across its North and South terminals trialled the use of mood-lifting ingredients in their food.
As explored in our Well Economy report, there is a growing acknowledgement that food has an impact on mood and wellbeing. As consumers become more invested in their own wellness, food and drink have evolved to be seen as a way to manage physical and mental health, not just to achieve a certain body type. Dr. Smood, a healthy fast-food chain, plays on this trend with anti-inflammatory foods that are 80% plant-based, with many of the products claiming to energize consumers. The company has grown from one location to five in two years and four more café openings are planned for this year. Larger restaurant franchises are also catching onto this trend. Pizza Hut launched a mood-enhancing pizza in time for Blue Monday this year. Consumers are also turning to apps to help them. Yolk! uses AI to detect sadness, anger and anxiety and suggests foods that may improve mood.
Scientific research is further supporting the notion that food and mental wellbeing are linked. A 2017 study found that an anti-inflammatory, Mediterranean-style diet high in vegetables, fish, olive oil, and nuts reduced symptoms of depression in 32% of its sample.
It is important to acknowledge the impact that food can have on health and wellness. Consumers are beginning to understand that what they eat influences how they feel. Brands should also start to take on this knowledge and apply it where possible in their customer journey.
On August 22, 2017, Talaq-e-Biddat also known as Instant Triple Talaq, was announced invalid by the Supreme Court in a 3-2 majority verdict.
The Bhartiya Muslim Mahila Andolan (BMMA) that was started in 2006 to get gender reforms within the Muslim community was one of the petitioners in the case.
This week on Off Centre, Anuradha Sengupta speaks with Zakia Soman, one of the co-founders of the BMMA, who explains the role that politicians and the community must play to address the needs of the Muslim community especially women and explains how the Supreme Court verdict will play out on the ground.
Taking about Supreme Court’s verdict to invalidate the practice of Triple Talaq, Zakia says, “I would only call it a beginning because legal reform is a part of a much larger process of social reform and following this judgement we need to do a lot of work within the community. All these heroines of modern day India, they are all very happy with the verdict but they are all still trying to make sense of it because this verdict has set aside Triple Talaq but it has not laid down any procedure as to what should be procedure for Talaq to be just and fair and valid constitutionally as well as Quranically. It has been received very well within the community, especially by Muslim women and all ordinary Muslims even the personal law board has welcomed it, so it’s a good beginning.”
On the current government, Zakia says, “As far as the government is concerned, the ‘Sabka Saath Sabka Vikas’ is a mere slogan, the government needs to walk the talk on this, and they need to act against the cow vigilantes. The government needs to make Muslim feel that they are equal citizens in a democratic nation. We have criticized the government whenever the need has risen, but on the issue of Triple Talaq, that support is welcomed, they filed the affidavit and it was as per the constitution so we welcomed it. We are not pathologically averse to anybody, our opposition or support is based on the substantive actions of the government.”
On the road ahead for BMMA, she says, “Amongst Indian Muslims a social reform and democratization process is long overdue, so that will be a very elaborate and comprehensive kind of effort which is called for but on the little Muslim girls and women, we need to make them more and more aware of the Quaranic as well as constitutional teachings, we need to send home this message that Islam is a religion of gender justice, this kindness, compassion, justice wisdom are the core values of the Quran and the core values of Quran and constitution converge and Muslim citizens are just like all other Indian citizens, they also have similar issues, they also want jobs, good education, good homes to live in so we also need to build an awareness about the citizenship based on the constitution. At the same time it is the Qazis who you go to for Nikah and Talaq and all the Qazis are male, the male qazi need to go under mindset change, they need to see women and men as equals. Till that happens we cannot wait, so till then we are training women to become qazis.”
Catch the full conversation this Saturday at 8:00 PM with repeats on Sunday at 12:30 PM and 9:30 PM, only on CNN-News18
To mark and celebrate Hindi Diwas, News18 India presents a special show called ‘Mujhe Chaand Chahiye’.
The show will feature famous poet Gopaldas Neeraj along with some renowned Hindi journalists, Hindi literate and poets like- Dr. Kumar Vishwas, Navneet Hullad Moradabadi, Waheed Naqvi, Shambhu Shikhar, Anamika Amber Jain, Ramkripal Singh and Sheshnarayan Singh in a “Hasya Kavi Sammelan”. The channel is all set to enthrall its viewers with this show as the poets will not only present the poems of Gopaldas Neeraj but will also recite satirical verses on the plight of Hindi language.
The show will be dedicated to Padma Shri and Padma Bhushan awardee Gopaldas Neeraj, who has not only contributed to Hindi as a language but has also written several poems and songs, which have been used in famous Hindi movies.
In addition to this, from 14th September onwards, News18 India is launching an initiative to bring back the use of “Chandra Bindu” in relevant Hindi words – a practice that has been abandoned these days.
Tune into News18 India to watch ‘Mujhe Chaand Chahiye’ Saturday at 6 PM and Sunday at 8 PM
Visual Spectacle ‘Godzilla’ on 8th September at 8 PM in ‘Friday Hollywood Nights’
It’s said that anything that was gigantic, destructive and could blow fire was called Godzilla. Such was the impact of the first Godzilla film that released decades ago, that any scary big creature was named as the title character of one of the most famous and longest-running franchises of Hollywood. Bringing the thrill and excitement on television screens, &pictures, Naye India Ka Blockbuster Movie Channel, will present ‘Godzilla’ on Friday, 8th September at 8 PM in its popular weekend property Friday Hollywood Nights.
With exceptional graphics, the incarnation of Godzilla in this installment was the tallest till date. Boasting of great monster-action story and film-making, the film met with critic and commercial success. Directed by Gareth Edwards, the film is a reboot of the much-acclaimed Toho Godzilla franchise.
After a nuclear plant's collapse and loss of his mother, Ford Brody (Aaron Taylor-Johnson), a US Navy Officer, goes to Japan to help his father Joe (Bryan Cranston) escape the Janjira nuclear plant. While Joe was the former lead engineer at the Janjira nuclear plant, the truth behind its destruction remains unknown to him. When he takes Ford’s help to decode the hidden threat and save humanity, the only hope for the world may be Godzilla- King of the Monsters.
Will Godzilla be able to save the human race?
Watch the exciting ‘Godzilla’ on Friday, 8th September at 8 PM in the popular weekend property Friday Hollywood Nights only on &pictures
2017 edition of India-specific report to focus on ‘Being Valued’
Global research agency Kantar Millward Brown, a leader in brand, media and communications research along with WPP, world’s largest communications services group, today announced its plans to release the BrandZ™ Top 50 Most Valuable Indian Brands Report for 2017. Commissioned by WPP and conducted by Kantar Millward Brown, BrandZ™ specializes in brand equity research and brand valuation mechanism. For the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands.
Currently celebrating its 11th year, the report combines rigorously analysed financial data from Bloomberg and Kantar World Panel with the opinions of over 100,000 Indian consumers since 2007, gathered for over 3,247 brands in more than 88 categories. The rankings will be unveiled on September 13, 2017 in the presence of senior WPP personnel, and CEOs and top executives of leading Indian corporates.
While, the highlight is the announcement of Top 50 Most Valuable Indian Brands for 2017, the study will also focus on the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. The study analyses brands across various key business sectors including banking, automobile, FMCG, telecom, entertainment, personal and household care, foods, beverages, and insurance.
Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia says
“We proudly announce the launch of BrandZ™ Top 50 Most Valuable Indian Brands on the 13th September 2017 at the Taj Land’s End hotel in Mumbai. BrandZ, first introduced in 2006, has gained international support and an overwhelming response from clients and WPP OpCo’s alike which has helped it expand at a rapid pace. The theme for the fourth edition of BrandZ India is ‘Being Valued’. The genesis of this year’s theme lies in the two schools of thought that exists in the brand world today- (brand) valuation vs. (brand) value creation”.