05 October 2022 01:10

GLOBAL HEADLINES

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- Sep 25, 2022
Teradata recognized as a Fast Track FinTech, moves up 7 places in ranking Teradata announced that it has ranked #30 on the 2022 IDC FinTech Rankings, moving up seven places from the previous year’s ranking. This annual vendor ranking represents the leading hardware, ...
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Amazon today announced an exclusive long-term content deal with Warner Bros. International Television Distribution which brings the biggest, latest and most popular movies and TV shows from the Warner Bros. repertoire to Amazon Prime members in India. Amazon Prime Video will now be the exclusive subscription screening home to some of the latest movies like Sully, Fantastic Beasts and Where to Find Them, Batman vs Superman: Dawn of Justice, Suicide Squad, The Conjuring 2, Lights Out along with evergreen titles like Godzilla, Edge of Tomorrow, Annabelle, Into the Storm to name a few. Apart from the movie library, hundreds of popular hit TV shows like Lethal Weapon, Supernatural, Blindspot, The Last Ship, 2 Broke Girls, The Vampire Diaries, The Originals and more are also available at the same time as their US premiere to Prime members. The deal also includes the hit comedy, Two and a Half Men, which concluded its 12-season run in 2015.

Nitesh Kripalani, Director and Country Head, Amazon Prime Video India, said, “Amazon is thrilled to announce this groundbreaking deal with Warner Bros. International that adds some of the most in demand and searched movies and TV shows to our latest and exclusive content selection to Prime customers. With top TV shows soon after their US broadcast and classic ever-green movies and TV shows from the Warner Bros. studio, our Prime Video customers will see even further value in the Prime membership.”

"We are pleased that subscribers of Amazon Prime in India will have on-demand access to these high-quality films and first-rate television series." added Jeffrey Schlesinger, President, Warner Bros Worldwide Television Distribution. "We look forward to continuing to supply Amazon with our great content in India as we do in many other countries around the world."

To watch these and other new release Hollywood and Bollywood movies, US TV shows, kids’ programming and Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a 30-day free trial of Prime membership.

Our roles as marketer’s will be recast in the future as the inevitable technological forces, such as AI, will completely revolutionize the way we buy, work, learn and communicate, said media agency PHD India at the Predestination session held on June 1st at Zee Melt 2017 organised by Kyoorius. PHD emphasized that as marketers, we need to shift focus to brand ideas where scalability means millions of personalized messages delivered simultaneously using algorithms and as such technology will help to transform the future and not make us fearful.

PHD’s Predestination series - a result of a collaboration with the author, visionary, provocateur and Wired founder Kevin Kelly (and author of The Inevitable) to understand the technological forces shaping our future - explores the ubiquity of technologies such as AI that are taking us towards a Predestined destination, brimming with opportunities but equally disruptive and challenging.

PHD’s session was introduced by its India MD, Jyoti Bansal, who gave an overview of the trends -

cognifying, flowing, filtering and remixing - with a focus on how brands are actively exploring and engaging with them to deliver innovation and the topic was actively debated through a panel discussion featuring Arnab Goswami, Founder Republic TV, Raghav Bahl, Founder & Chairman at Quintillion Media, Samir Bangara, Co-Founder & Managing Director, Qyuki and moderated by Kel Hook, PHD APAC’s Regional Head of Global Account Management. The panellists debated if technology would make us dumb, killing our aptitude to question, or would it force us to be more creative and critical in our thinking.

The key takeaways:

1.Cognifying and Flowing -Technology is enabling companies to become smarter and access more and more data every day to evolve the way they develop their products and services. Brands are now embracing this future and understand that technology and data will open new opportunities and ideas.

2.Filtering and Remixing - Digital technology is changing the way Indian audiences respond to content. As time with mobile screens continues to increase, there is the need for brands & agencies to be able to deliver content and messages in real time. This challenges us to think more about what our audiences need and what they are seeking for.

3.Growth in Digital - Brands and agencies run the risk of underestimating the size and scale of India’s digital audience. It’s time for companies and brands to move into digital channels to cater to the existing audience who fall into the age group of 15 – 35 yrs.
Raghav Bahl mentioned how the new age of data is causing over-certainty, which could lead to us operating in echo-chambers, something marketers and media professionals need to be cautious about.

Arnab Goswami, who announced the launch of virtual reality journalism in Republic at the panel, emphasized that technology should not take over decision-making as the onus should be on human intuition leading change.

Samir Bangara spoke about how Qyuki is using filtering and remixing to leverage trends to gain insights for a mass audience and how technology will help consumers find what they need at a quicker rate.

Jyoti Bansal added, “Technology will only further help to enhance the marketing function; however, creativity will always remain at the core. The value of compelling,engaging and relevant content will only get bigger in this new age that is dawning on us.”

The first shortlist of The WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines, is now released.

A total of 19 entries from ten countries have been shortlisted in the Social Strategy category, which links social strategy to business success.

Chaired by Quinn Kilbury, Senior Brand Director of Heineken US, the 17-strong jury panel of senior industry experts looked for campaign strategies that relied on the benefits of particular social platforms - or a combination of those platforms - to fulfil particular business objectives.

Additionally they looked for marketing programmes that were social by design - not simply a small part of a broader marketing initiative - and that made a significant impact on brand performance or influenced consumer behaviour. They were also keen to see campaigns that had effectively deployed newer engagement tools on social platforms, such as chatbots and live video.

The shortlisted entries are:

Always · Girl Emojis #LikeAGirl · Starcom UK, Leo Burnett Chicago · Global
Batelco · Twitterference · FP7/ Bahrain · Bahrain
Bic · The Bic 4 Colour World Champenships · McCann Melbourne · Australia
BT Sport · #GoalsRecreated · BT (in house) · United Kingdom
Dubai Foundation for Women & Children · Stop Tapping · FP7 Dubai · United Arab Emirates
Gucci Guilty · Dark to Light · MediaCom · Global
Headspace National Youth Mental Health Foundation · Reword - Changing Online Bullying Behaviour · Leo Burnett Melbourne, Studio Pancho · Australia
JetBlue · FlyBabies · MullenLowe Boston · United States
JetBlue · Reach Across the Aisle · MullenLowe Boston · United States
Keebler Cookies · Ernie Learns Social · Starcom, Leo Burnett Chicago · United States
KFC · Dirty Louisiana: Don't Make Dirty Good, Make Clean Bad · BBH · United Kingdom
Maybelline · #BeYourOwnFilter · TBWA\ Group Singapore · Singapore
Murr Television · Bald For You · FP7/Beirut · Lebanon
Orange Tunisia · The Hammam Fighter · FP7/Tunisia, UM Tunisia · Tunisia
Reese's · Creating Cupfusion · Ketchum · United States
Seeing Eye Dogs Australia · Free Puppies Forever · McCann Melbourne · Australia
Shell · Pumped It Forward For Charity · Ensemble Worldwide · Malaysia
Unknown User · Unknown Potential · PHD Germany · Germany
WildAid · How planning used the power of the herd to save it · Grey London · Global
The shortlists for Effective Content Strategy and Best Use of Brand Purpose categories will be announced shortly.

Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the U.S. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.

With global consumers increasingly connecting with advertising through their mobile devices, Nielsen’s coverage of Twitter campaigns will provide clients around the world with an independent third party measure of campaign performance. Using metrics that are comparable to those used for TV, Digital Ad Ratings equips advertisers, media agencies and publishers with trusted audience verification, allowing a clearer view into age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for campaigns that run in Twitter’s mobile app.

“As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,” said Jeffrey Graham, Vice President of Market Insight & Analytics at Twitter. “We’re excited to increase our collaboration with Nielsen to provide greater performance transparency and help brands achieve their marketing goals.”

Leveraging Nielsen’s global scale, clients will be able to use the industry standard for campaign measurement to measure and optimize Twitter mobile advertising reach in 24 current global Digital Ad Ratings markets including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, New Zealand, Philippines, Poland, Puerto Rico, Singapore, Taiwan, Thailand, Turkey, the United Kingdom and the U.S. With its presence in these regional markets, Nielsen is the leading measurement provider positioned to provide clients with comprehensive global coverage of their mobile campaigns on the social platform.

The expansion of Nielsen measurement of Twitter campaigns builds on the broader relationship between the two companies. Twitter measurement has been available within Nielsen Digital Ad Ratings since May 2016 in the U.S. In 2014, Nielsen launched what is now known as Social Content Ratings in 2014, which measures program-related activity on social media platforms like Twitter. Nielsen and Twitter first launched Nielsen Brand Effect for Twitter in 2013, allowing advertisers in all global Twitter markets to measure impact of their Promoted Tweets on brand metrics such as message association, brand favorability and purchase intent.

Pepe Jeans India has appointed Sartaj Singh Mehta as Vice-President, Design. Sartaj Mehta brings with him over 2 decades of industry experience and expertise in the creative domain. He is known for his acute skill in identifying opportunities to create new product categories for various markets and developing effective and robust growth strategies to ensure long term success.

In his new position, Sartaj Mehta will play a pivotal role in expanding the current product portfolio, as well as planning and developing new product ranges for the Indian market in line with the Pepe Jeans international product line.

Prior to his appointment at Pepe Jeans, Sartaj Mehta was the creative head at ITC Ltd.(LRBD) and was responsible for creating seasonal lines at both WillsLifestyle and JohnPlayers. Mr. Sartaj started his career with Madura Garments Pvt. Ltd. (Aditya Birla Group) where he worked for 7 years and went on to become the Creative Director at Allen Solly. During his tenure at Allen Solly, he won the ‘Chairman’s young achiever award’. In 2005, he joined the Benetton Group as Product Head and went on to become the Product Director where he strategically managed all product categories was responsible for creating growth strategy across all categories (menswear, womenswear and kids). During his stint at Colour Plus India (Raymond Apparel Ltd.) Mehta was appointed director of design and merchandising and played a larger role in product development.

Sartaj Mehta was one of the founding members at Zovi.com, wherein he was instrumental in setting up the business division for the portal as well as overlooked all aspects of product- design, sourcing and production.

Sartaj Mehta holds a Post Graduate Diploma in Knitwear Design & Technology from the National institute of Fashion Technology (NIFT). In his free time, he loves reading literature rich in history and playing golf.

With rich industry experience, and involvement in all stages of product cycle and function, his appointment will definitely bring new perspective and ensure a seamless flow when marrying the international designs to the Indian product range.

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