01 February 2023 10:33

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In a significant move for the Indian video on demand industry, Turner India and Amazon Prime Video have announced a strategic tie-up that will see Cartoon Network’s popular kids shows play on Amazon Prime Video.

This content licensing deal will see Cartoon Network’s Ben 10 (Classic), Ben 10: Alien Force, Ben 10: Ultimate Alien, Ben 10 Omniverse, Grim Adventures of Billy Mandy, Johnny Bravo, Powerpuff Girls (Classic), Kumbh Karan, Roll No. 21 and Dexter’s Laboratory and many more shows that will play on Amazon Prime Video under the Kids & Family TV section.

Kids today are consuming and engaging with their favourite content across diverse screens such as computers and mobile screens. This is increasing with the emergence of new OTT platforms and the rise in use of apps for games as an entertainment and learning activity.

Turner, a pioneer in the kids’ entertainment space in India, has been at the forefront of providing engaging experiences to kids both on TV and beyond and the collaboration with Amazon Prime Video reaffirms Turner’s commitment to engage with its fans anytime, anywhere.

Wednesday, 30 August 2017 00:00

DDB MudraMax reinforces senior leadership

Kinetic Worldwide’s Yusuf Merchant and Adil Khan join DDB MudraMax’s senior leadership

August 2017| Mumbai: In a strategic move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax recently announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH.Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugramlocation.

Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf.

Quoting on Yusuf’s and Adil’s appointment, Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) quoted, “Both, Yusuf and Adil have reputed stronghold in the BTL market. They come from a credible, rich experience in the OOH domain. These are exciting times for the Group; them being added to the team just adds to the merry.”

At DDB MudraMax, Yusuf and Adil would be responsible for bringing and managing new business; fostering the growth of the agency.

An Erstwhile Associate Vice President with Kinetic Worldwide, Yusuf joins DDB MudraMax with an experience of close to two decades. He has been associated with the Indian outdoor fraternity at multiple levels and has championed the cause of delivering optimal results and business value in stress environments. During the course of Yusuf’s career, his long-term stint with Kinetic Worldwide and associations with high profile agencies like Madison World and Rediffusion Y&R have engineered him to understand the nerve of the changing consumer dynamics and deliver solutions that are profitable for the businesses and are innovative in approach. Yusuf’s brand kitty boasts of some prestigious names like Castrol, Vodafone, HSBC, Idea, Kotak, Levis, Marico, Mondelez, Muthoot FinCorp and Volkswagen to name a few.

Quoting on his appointment, Yusuf Merchant said,“It’s great to be a part of this vibrant set up. I look forward to using my experience to enhance the DDB MudraMax product in the market. Our focus will be on OOH, integrated with technology.”

In his career span of more than a decade, Adil Khan has been largely associated with Kinetic Worldwide; where he successfully handled a rich bundle of brands like Lufthansa, Google, Ford, Amex and HTC amongst others. He has also worked with Clear Channel Communication and Katha Mediatix during his initial years.Adil brings to DDB MudraMax, a strong diversified experience of business expansion, client management and team leadership. He has a proven track record of identifying new business opportunities contributing to growing revenues.

Quoting on his appointment, Adil Khan said,“DDB MudraMax has a pedigree of great work that speaks great volumes of the company’s conviction and commitment to its client’s business. I am really happy to be a part of this dynamic group and am looking forward to exciting times ahead.”

  • Global sales of smartphones to end users totaled 366.2 million units in the second quarter of 2017, a 6.7 percent increase over the second quarter of 2016, according to Gartner, Inc.

In the smartphone operating system market, Android extended its lead with 87.7 percent market share, while iOS accounted for 12.1 percent.

"Although demand for utility smartphones remains strong, there is growing demand in emerging markets for 4G smartphones, with more storage, better processors and more advanced cameras. This is translating into higher demand for midpriced [$150 to $200] smartphones," said Anshul Gupta, research director at Gartner.

Sales of all types of smartphone grew in the second quarter of 2017, compared with the second quarter of 2016. However, there is a concern about rising component costs, as well as limited supply, due to the reduced availability of critical components. "We expect a shortage of flash memory and OLED [organic light-emitting diode] displays will affect premium smartphone supply in the second half of 2017," said Mr. Gupta. "We've already seen Huawei's P10 suffer from a flash memory shortage, and smaller, traditional brands, such as HTC, LG and Sony, are stuck between aggressive Chinese brands and the dominating market shares of Samsung and Apple in the premium smartphone segment."

Samsung's smartphone sales grew 7.5 percent, year over year, after three consecutive quarterly declines (see Table 1). The company had been hit hard by problems with the Galaxy Note 7, but the Galaxy S8 and S8+ are bringing back high demand for Samsung smartphones. "Despite growing competition from Chinese brands such as Huawei, Oppo and Vivo, we expect Samsung to register growth in 2017," said Mr. Gupta.

Despite clearing the distribution channel of iPhone inventory amounting to 3.3 million units during the second quarter, Apple's sales were flat (down 0.2 percent), year over year. "Apple's sales in emerging markets are expected to grow as older-generation iPhones continue to attract buyers. The new iOS 11, which will include augmented reality, machine learning, an improved Siri and a new display design, will likely fuel strong iPhone sales in the fourth quarter of 2017, and help Apple increase its sales in 2017," added Mr. Gupta.

Vivo and Oppo achieved the best performances in the second quarter of 2017, with year-over-year sales increases of 70.8 percent and 44.1 percent, respectively. Vivo's smartphones with front-facing cameras have carved out a niche for themselves. "Vivo maintained second place in China and grew its sales internationally," said Mr. Gupta. Similarly, Oppo secured its leading position in China by offering dual rear-facing and front-facing cameras.

Greater China and Emerging Asia/Pacific Markets Accounted for Nearly Half of Smartphone Sales

Greater China and emerging Asia/Pacific markets drove sales of smartphones in the second quarter of 2017, with market shares of (27.7 percent) and (21.4 percent), respectively (see Table 2).

Growing smartphone penetration of India, Indonesia and Southeast Asian countries drove a year-over-year rise in smartphone sales in the emerging Asia/Pacific group.

However, smartphone sales in Greater China declined, year over year, primarily due to longer replacement cycles and as users prefer to buy better smartphones. "Large vendors continued to strengthen their positions by increasing their market share, while smaller brands lost ground in Greater China," said Mr. Gupta.

Sales in Western Europe returned to year-over-year growth, fueled especially by strong sales of Huawei and Samsung smartphones.

Question: what happens when you cross Samba TV’s data from Smart TVs in 13.5 million U.S. households with Kantar Millward Brown’s 8 million Ignite Network® desktop panelists and 3 million mobile panelists? Answer: the opportunity to precisely measure the brand impact of TV advertising on the same basis as digital.

If you are not familiar with Samba TV here is what you need to know. Through an integration with 10 leading Smart TV manufacturers, Samba is integrated into the chipsets of Smart TVs across 13.5MM households in the U.S. Samba TV’s 1st party, owned and controlled audience data is 100 percent privacy compliant and FTC-approved with a 2-step opt-in process and easily accessible opt-out functionality.

This means that Samba TV’s Automatic Content Recognition (ACR) technology instantly recognizes any content playing on a Samba enabled TV, regardless of how that TV inventory was purchased (e.g. linear, addressable, OTT). Video fingerprinting matches TV ads in real-time to a database of 40,000 executions. This means passive ad exposure data is now available from SmartTVs, connected and mobile devices and set-top-boxes.

When a Brand Lift Insights study is conducted the exposure data is passed back to Kantar Millward Brown and exposed and control respondents are surveyed on brand and attitudinal measures to identify the lift in brand metrics between the two groups. This is essentially the same methodology that has become the industry standard for measuring the impact of online and mobile advertising but now applied to TV.

So what do we see in terms of results? Our initial Brand Lift for TV norms demonstrate that:

TV advertising is salient, even among the younger audiences who we tend to associate with mobile. On average exposure to TV advertising led to an 8.6 percent increase in TV ad awareness for 18-24 year olds, similar to other age groups.
Brand Lift for TV norms also quantitatively demonstrate that TV advertising builds predisposition with all age groups having significant increases in purchase intent. Biggest increases are among the 18-24 year old audience.

There will no doubt be a lot more learning about what works and what does not but no longer do advertisers have to infer whether their TV advertising helped build brand equity. Brand Lift Insights for TV helps identify the overall impact of the campaign and benchmark it against the industry. The findings can also demonstrate which elements of a campaign are working most effectively and how changes can be made to improve campaign effectiveness.

 

Written by Nigel Hollis,Executive Vice President and Chief Global Analyst at Kantar Millward Brown.

BBC Worldwide India has announced two personnel changes to up the ante of its production business here.

Soniya Kulkarni, in addition to her creative head position has been tasked with the job of business development. In her newly minted role ofCreative and Business Head, Productions, India, she will lead the charge in winning new business while continuing to oversee the productions and creative teams.

Deepali Handa has been promoted to Commercial Head, Productions, India. She continues to oversee BBC Worldwide India’s non-fiction production and production accounts as well as operational performance.

Soniya and Deepali will carry on reporting to Myleeta Aga, SVP and GM, South & South East Asia.

“BBC Worldwide already enjoys a reputation as a leading producer in India, making high quality and popular fiction and non-scripted content,” said Myleeta Aga, SVP and GM, South and Southeast Asia. “I am confident that their efforts, vision and creative force will enhance BBC Worldwide’s strategic growth and business here.”

BBC Worldwide in India recently won awards for its production of Jhalak Dikkhla Jaa (BBC Worldwide format of Dancing with the Stars) , Aaj Ki Raat Hai Zindagi (BBC Worldwide format of Tonight’s the Night) and Star Parivaar Awards. It also recently produced India Banega Manch, 2MAD, MTV’s Girls on Top, Taste Match and Spell Bee.

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