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Tuesday, 01 August 2017 00:00

Ravneet Kaur appointed as new CMD, ITDC

Becomes first woman to be appointed as full time CMD, ITDC

Ms. Ravneet Kaur, Additional Secretary has been appointed as the Chairperson and Managing Director (C&MD) of India Tourism Development Corporation (ITDC). She succeeds Shri Umang Narula, a 1989-batch IAS officer of the J&K Cadre.

Ravneet Kaur, an IAS officer of 1988 batch, Punjab cadre, was Joint Secretary in Department of Industrial Policy and Promotion under Ministry of Commerce and Industry prior to this role. She has also worked as Principal Secretary in the Departments of Higher Education and Languages, Cabinet, Coordination and Parliamentary Affairs with Government of Punjab. Earlier, in Government of India, she has served in the Department of Financial Services, Department of Economic Affairs and Department of Disinvestment.

In a span of 29 years, Ms. Kaur served multiple positions some of which include Vice Chairperson and Managing Director of Punjab Communications Limited., Chairperson and Managing Director, Exim Bank; Chairperson and Managing Director of India Infrastructure Finance Company Ltd., Additional Managing Director of Markfed, Managing Director, PSIDC; Managing Director, Punsup.

She spent a year as a Hubert H. Humphrey Fellow at Cornell University, USA and holds an MA in Economics and a M.Sc. in Public Economic Management from University of Birmingham, UK. She also served as a Consultant with International Food Policy Research Institute in Washington D.C.

In a recent announcement, Ashok Venkatramani, the former CEO of ABP news Network, has joined Chrome Data Analytics & Media Private Limited as Director.

He brings with him an experience of over 25 years in sales, marketing and general management roles in the FMCG and broadcasting sectors. Chrome DM has been a pioneer for over eight years in Broadcast Distribution Audits and Primary Media Research in India. Over the years the company has built strengths across Big Data and Primary Consumer Research & Analytics. In his role, he will be working closely with the group’s leadership team.

Chrome DM has recently launched a new “Consumer & Market Research Services” vertical. This business vertical leverages Chrome’s nationwide field force across 3300 Cities and 215,000 villages and proprietary technology tools for primary consumer research. Within a short span of six months, it has already bagged accounts of leading brands & a wide spectrum of clients like Mercedes, Dabur, Gionee, Bureau of Energy Efficiency (Ministry of Power, Gov. of India), Lava, Central Ministry of Urban Development (Govt. of India), Toyota, BhartiyaJanta Party and Department of Information and Public Relations(Govt. of Rajasthan), among others. Mr.Venkatramani’s engagement would further strengthen this initiative. While he would be based out of Mumbai, he would be equally involved with the Delhi team.

“Chrome has witnessed unprecedented growth over the years, and is today an accepted currency for over 600+ TV channels”, said Venkatramani. “I’m also looking forward to working closely with its bright young Team, as its doing some interesting work in the space of Primary Consumer & Media Research and analytics with a diverse portfolio of clients ”, he further added.

Commenting, Pankaj Krishna, Founder &Managing Director, Chrome Data Analytics & Media said, “I’m delighted to have Ashok on board. As a young company, Ashok’s years of experience make for the perfect fit for us. He has been a driving force in his previous roles at Unilever and ABP, and we’re looking forward to the value he will add with his inputs.”

comScore introduced MyMetrix Explore, a new data exploration and visualization platform available for MMX Multi-Platform (MMX MP). With this platform, clients around the globe can now create customized analyses, reports and visualizations based on their specific needs, using the same trusted data already available within MMX MP.

This streamlined approach to accessing comScore data gives clients the ability to make smarter and faster decisions about their media, marketing and technology investments.

“As our clients have become more sophisticated than ever in using data to drive their businesses, they asked us to create new tools to help them more efficiently analyze the metrics that matter,” said Naresh Rekhi, vice president of product management at comScore. “That feedback led us to create MyMetrix Explore, which dramatically reduces the time and effort needed to visualize and understand market trends and opportunities.”

MyMetrix Explore:

Gives clients the ability to create their own data universe. Clients can define their own data exploration experience and create custom reports using multiple comScore rankings, demographics, trends, and more. These custom views can easily be saved in the system for quick access in the future.

Provides enhanced interaction and usability features. Clients have even greater flexibility to change time and geography dimensions, add and move charts as needed, further explore specific data points to reveal device or demographic details, and more.

Offers cleaner, more streamlined visualizations. After identifying the metrics that matter most, clients can begin building reports by adding, cloning, customizing, and arranging those visualizations according to their unique needs.

Gain Theory, the global marketing effectiveness consultancy, is proud to announce a partnership with EffWorks, an initiative that champions accountability in marketing and is committed to promoting a culture of marketing effectiveness from C-Suite, all the way through organisations.

EffWorks, an initiative lead by the Institute of Practitioners of Advertising, aims to achieve culture change across the industry and will focus on three key areas:

1. Promoting marketing: raise the awareness for robust and consistent measurement to support marketing investment in the short, medium and long term.

2. Managing marketing: provide guidelines and best practise on how marketing works. How to develop the best processes for planning and executing marketing programmes.

3. Monitoring marketing: help the industry raise the bar to develop the best models, tools and techniques to plan, monitor, direct and measure the impact of marketing activity.

The initiative is championed by a heavyweight list of client side advisors from brands including Diageo, Jaguar Land Rover and O2 and is supported by various industry associations across US, UK and China including ANA, ISBA and CAA.

As well as taking part in advisory groups to lend an unbiased perspective on marketing measurement, Gain Theory will lead a project, collaborating with the likes of Google, Facebook, L’Oreal, Thinkbox and many more to create a green paper provocation piece around Marketing Measurement Strategies in the Digitized Era which will form the basis of ongoing research to help the clients and industry determine best case studies and ways in which to solve common measurement challenges.

Manjiry Tamhane, Gain Theory’s Global CEO says ‘Championing marketing effectiveness best practice and culture sits at the core of our business. We truly believe that by collaborating with clients, industry bodies and media partners we can unlock the challenges and pain points we hear around marketing effectiveness to enable faster, smarter decision making that positively impacts the bottom line.’

Janet Hull, Director of Marketing Strategy at the IPA, who has spearheaded the project says, “Having Gain Theory on board will lend an unbiased view on marketing measurement from one of the world’s leading marketing foresight consultancies.”

Saturday, 29 July 2017 00:00

NEWS 18 Mobile Leads in the General News

Ranks 3rd in Unique Visitors

Records an average time spend of 13.1 minutes per visitor, according to the ComScore Mobile Metrix data of June 2017 

With over 21.43 million unique visitors on Mobile, News 18 has emerged as the preferred digital news destination on for content. The site clocked in 281 million + total minutes on mobile, while each visitor spends about an average of 13.1 minutes on the platform, according to the comScore Mobile Metrix data of June 2017. In the average minutes per visitor category, the platform has surpassed brands like [M] NDTV.com, [M] Indianexpress.com [s] Hindustantimes.com, [M] Firstpost.com & [P] The Hindu Group, while [c] Times of India stays ahead.

With unique and exclusive content on the website along with in-depth coverage and expert analysis, the platform has been able to rake in such high numbers under two years of its launch. News 18 has been touching new milestones each month and has also crossed over 50 Million Unique Visitors in June 2017, as per Google Analytics. The network’s lead is also a testament to its grip on the audiences. The platform’s original offerings such as CricketNext, Tech.news18 and Auto.news18 are favoured by plethora of its readers.

Commenting on the steady growth of the network, Manish Maheshwari, CEO, Network18 Digital, said, “News18 constantly strives to offer value to its reader and it’s showing in the numbers. We also have a healthy diversity in our audiences – according to GA, 15 million of our unique visitors are women. Today’s women are highly enterprising in all sectors & to celebrate this spirit of contemporary Independent woman we will soon launch a dedicated platform.” This website will be the first-of-its-kind within the Network18’s Digital portfolio for women over 20 years of age. The content will capture their preferences, sensibilities and outlooks.

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