01 February 2023 12:08

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Asia Pacific – Mindshare, the global media agency network, that is part of WPP, has dominated the 2016 Asia Pacific new business leagues according to independent consulting firm R3.

R3, which publishes monthly new business results for both media and creative agencies covering more than 8,000 wins across 400 agencies, has officially closed out the results for 2016, leaving Mindshare a sizable lead and nearly 50% more revenue than the next closest competitor.

In addition to topping Asia Pacific overall the agency also took home the top spots in Thailand, India and China. Their wins in China alone accounted for almost half of the overall wins for the agency globally, and their domination in this market leaves them in a strong position for all multinational accounts and reviews.

This win comes as Mindshare hits another milestone as the agency turns 20 this year. Having started in Taiwan and being built with an ‘Asia first’ strategy has given the network an edge, which they have never relinquished. Their domination in Asia Pacific this year across all aspects of their business has been impressive. This year the agency boasts over 450 awards, including every major Agency of the Year competition and a Glass Lion.

Asked about the impressive growth the agency’s Chairman & CEO for AMEA & Russia/CIS Ashutosh Srivastava said:

“The vitality of an agency is driven by its ability to innovate and drive change. In this time of fast-changing technology, shifting consumer behaviour, and growing complexity in the marketing ecosystem, we have been rapidly transforming our work with clients, via a focus on both technology and talent to enable a more integrated way of working that we call Adaptive Marketing.

Winning big last year is a clear reflection of our current and potential clients being able to experience the benefits of our Adaptive Marketing approach on their campaign performance, via real-time insights which drive real-time creativity and actions in media”.

An obvious game changer for the agency this year was the launch of their ‘FAST’ team where apart from a data-driven approach to both branding and performance campaigns, they have also been pioneering client level trading desks. A practice that the agency believes is going to become essential to all marketers. Even if the agency can repeat their new business success in 2017, they expect that will only make up approximately half of their total growth with the rest coming from these types of specialist teams and services.

Join Chef Kiran Jethwa on an adventurous journey across India as he explores India’s exotic beverages starting 20th March 2017 only on Fox Life
Catch a glimpse of the excitement here

Fox Life, India’s favourite lifestyle channel, brings an all new adventurous local production – “Spirited Traveller” with Chef Kiran Jethwa. FOX Life, known to unravel the world of fashion, food, travel, music and lifestyle, is the ultimate curator of authentic experiences as it takes its viewers on exciting journeys.

Fox Life’s all new upcoming show “Spirited Traveller”, explores the local cuisines and beverages of India with the charismatic Kenya-Born-Indian-origin chef Kiran Jethwa. With a history of award-winning shows such as Tales from the Bush Larder and Fearless Chef exclusively on Fox Life, Kiran Jethwa is a true adventurer.

Taking inspiration from the diverse and rich culture of India, Fox Life will capture Chef Kiran Jethwa on a fun journey through the country, exploring its unique beverages, their origin and the local age-old delicacies. Right from tasting the fanciest cocktails to uncovering secret concoctions that make local intoxicants, to delving into native cuisine - this show will take you through India like never before.

Talking about the new show, Aparna Deshmukh, Vice-President Content and Communication, FOX Network Groups India said, “We are extremely excited for our newest local production that is aimed at creating an experiential journey of Indian beverages in this first of its kind show. Our trade partners will be able to drive immense value from this show owing to the talent and the format. Chef Kiran Jethwa have long been a part of the Fox Life family with his top-rated shows. We hope that our viewers quench their thirst for good entertainment right here with us on Fox Life.”

The shoot for the show is on-going till February and it will premiere on 20th March 2017, 9 PM only on Fox Life.

In the late 1950s, India was looking for an answer that only Rustom Pavri had! Did he shoot Vikram Makhija, his wife’s lover? If yes, what made him surrender himself? If no, then who did? The State of Maharashtra was in a legal battle with Naval Officer Rustom Pavri- a case fueled by love and agony. &pictures- Naye India Ka Blockbuster Channel presents on this Republic Day the premiere of a courtroom saga ‘Rustom’ on Thursday, 26th January at 8 PM.

Inspired from real life incidents, the film is directed by Tinu Suresh Desai and produced by Neeraj Pandey. The film stars the handsome Akshay Kumar in the lead role, along with Ileana D’Cruz, Arjan Bajwa and Esha Gupta playing vital characters in the movie. The movie touches upon various stories including exposing the politics of Indian navy, a love story, a thrilling murder mystery and a rollercoaster of emotions.

Known for his love for uniform and the Indian Military Forces, Akshay Kumar has been a part of around 20 films where he has donned the uniform look, including Rustom. On the occasion of Republic Day, the actor, who shot for Rustom on an Indian Navy Warship said, “I salute the Indian Navy who stays on the ship for 6 months. It is very difficult to walk on the ship. I had to walk bending my back as the height of the walk-ways is not much. But despite all this, our naval officers are agile and carry out all the activities so efficiently. I am thankful that we got the permission to shoot on a warship, it was indeed a great opportunity.”

The story of Rustom revolves around the Indian Naval Officer Rustom Pavri (Akshay Kumar) and his wife Cynthia (Ileana D’Cruz), who are happily married. One day, Rustom returns home and surprises his wife Cynthia. He discovers his friend Vikarm Makhija’s (Arjan Bajwa) love letters in Cynthia’s wardrobe and leaves his home to confront them. His next step creates a stir in everyone’s life, when he rushes to Vikram’s bedroom and the servants hear three gun shots. They find Vikram’s body in a pool of blood and Rustom walks away without saying a word. What follows is a legal battle in which Rustom surrenders himself but halfway through the hearing, he decides to fight back. Vikram’s sister Priti (Esha Gupta) hires the best lawyers to ensure Rustom is charged for the murder.

Was it a premeditated murder or an act of self-defense?

To find out, tune-in to the Republic Day Premiere of Rustom on Thursday, 26th January at 8 PM, only on &pictures

Television viewers in India are mainly exposed to content from American and British TV shows.

The only platform that showcases great stories to viewers in India from across the globe beyond the U.S.A and U.K, is the No. 1 Premium Entertainment Channel – Zindagi.

Through specially handpicked shows, Zindagi has given viewers a glimpse into new cultural settings while still showcasing universal emotions. After introducing shows from Turkey and Ukraine, Zindagi, will launch the blockbuster South Korean drama ‘Descendants of the Sun’ for the first time on Indian television. The heart-warming love story revolves around Special Force Officer (Song Joong Ki) and a surgeon (Song Hye Kyo) whose destinies are joined together.

The finite series was a blockbuster hit in South Korea and garnered immense popularity and top-ratings across Asia. Korean heartthrob Song Joong Ki plays the role of a Special Force Officer. He is considered to be one of Korea’s hottest actors with a huge fan following across South East Asia. Prior to bagging the role in the show, the actor served in the Korean Military for two years. The show catapulted his fame making him one of the highest paid South Korean actors.

‘Descendants of the Sun’ is the story of Special Force Officer and a surgeon who fall in love at first sight. Their contrasting ideologies and values (as one kills to protect lives while the other one saves lives to protect them) makes them shy away from one another. Destiny plays an interesting role and after almost a year of having parted ways, they meet at a warzone ‘Uruk’, a land far from Seoul. Now, circumstances bring them face to face where they must work closely together driven by their principles.

Will their love bloom in a strange land with an extreme environment? Will they be able to dispose what destiny has proposed?

Gear-up to witness the blockbuster love story from South Korea - ‘Descendants of the Sun’…Coming soon only on Zindagi!!

This Republic Day, get ready to experience the magic, as Zee Studio invites you to the Platinum Premiere.

Just six months of its theatrical release across globe, the channel will air ‘The BFG’ for the first time on Indian Television on 26th January, 2017 at 1PM & 9PM

Directed by the Academy Award winning filmmaker Steven Spielberg, The BFG stars Mark Rylance, Ruby Barnhill, Penelope Wilton, Jemaine Clement, Rebecca Hall, Rafe Spall and Bill Hader. The fantasy adventure is based on the 1982 novel name by Roald Dahl. In the movie, a 10-year-old orphan girl Sophie befriends a benevolent giant, named the "Big Friendly Giant", who takes her to Giant Country, where they attempt to stop the man-eating giants that are invading the human world.

To grab maximum eyeballs for the premiere, the channel is to introduce a Watch & Win contest on 26th January for its fans. The viewers will have to answer few simple questions asked during the premiere at 1PM & 9PM by sending a tweet to @Zee Studio using #BFGonZStudio. Lucky ones will stand a chance to win Crossword vouchers and Zee Studio merchandise.

Brace yourself to be a part of the Platinum Premiere on this Republic Day with your favourite channel, Zee Studio and witness the story that is more giant than life.

Tune in to Zee Studio& Zee Studio HD to watch ‘The BFG’ on 26th January, Thursday at 1 PM & 9 PM 

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