Luka Chuppi garners a whopping 9.4 million impressions, becoming the second most viewed premiere after Total Dhamaal, surpassing the record of movies like Simmba
When you think about Bollywood Blockbusters on Television, the only name that stands out is Star Gold and rightfully so. The channel boasts of delivering two back to back highest rated premieres within a span of four weeks. After breaking television records with the premiere of ‘Total Dhamaal’, the channel continues its winning streak as it attracts whooping 9.4 million impressions (HSM, Urban 2+) with its latest airing of Luka Chuppi.
Reinforcing its platform strength, marketing acumen and brand affinity - Star Gold’s latest offering, Luka Chuppi had a staggering 42.9 million tune-ins. The Kartik Aryan and Kriti Sanon starrer romantic comedy emerges to be the second most-viewed premiere of the year on the channel, surpassing the record of movies like Simmba, Sanju, Padman, Uri, Race 3 and Thugs of Hindostan.
Commenting on the success of the movie on the channel, Hemal Jhaveri, General Manager, and Executive Vice President, Hindi Movies Business - Star India, says, "Bringing biggest Blockbusters to our viewers’ home screen has been our promise since the beginning. This winning streak reinforces the audience’s belief in us and highlights that we are their preferred destination for the best of Bollywood blockbusters. The stupendous success of two consecutive premieres, Total Dhamaal and Luka Chuppi, validates the channel’s content strategy and effective marketing expertise.”
Overwhelmed by the response received by Luka Chuppi, the producer Dinesh Vijan comments, “This is truly overwhelming! After the tremendous love for Stree, this seems surreal! Television today has abundant options, and it’s gratifying to know that the audiences have showered so much love on us. It strengthens our belief in backing good content. Additionally we’ve found a great partner in Star Gold, who shares the same passion to engage in exciting content. Good Cinema truly does speak a universal language!”
Kartik Aryan adds, “Luka Chuppi was made with a lot of love and it feels great to receive that in return from the audience who have made the film what it is! Star Gold has been an exceptional partner in helping us reach so many hearts.”
While the movie Lukka Chuppi was being premiered on Star Gold, Actress Kriti Sanon chose to engage with her fans in a never seen before manner; she went live on Instagram and interacted with over 20 Million fans. She answered fans ‘questions on the movie, its scenes and her favorite moments.
Kriti Sanon expresses her delight by saying, “Luka Chuppi will always be a very special film for me. A big thank you to all my fans/ viewers for giving it so much love and Star Gold for making it such a success.”
With an unmatched content library of films like Sanju, Stree, Baaghi 2, Badhaai Ho, Golmaal Again, Judwaa 2 and the current successes of Total Dhamaal and Luka Chuppi, Star Gold continues to be the go-to destination of the biggest Bollywood movies. The channel’s next offering is the action-packed Junglee that will premiere on June 23, 2019 at 12:30 PM.
“We are confident that Junglee will add to our success, helping us set new benchmarks,” signs off Hemal Jhaveri.
Launches DFSEC 2.0: an enhanced security program to address the critical security needs of 5G wide area networks
Opens "Future X Security" Laboratory (FXSec): a new security end-to-end testing and verification lab at Nokia Bell Labs headquarters in Murray Hill, New Jersey
Initiatives will seek to address the critical security needs of the end-to-end mission-critical networks that will define the 5G era
Espoo, Finland - Nokia today announces a significant extension of its long-held commitment to the highest standards in network security, unveiling an enhanced security program and establishing an advanced security testing and verification laboratory: both designed to address the critical security needs of 5G end-to-end (E2E) networks.
Nokia has a long-standing commitment to creating secure products via its comprehensive, industry-leading Design For Security (DFSEC) process. DFSEC ensures that security is designed into every product from the start, undergoing rigorous security testing prior to commercial release. Launched today, a new program - DFSEC 2.0 - will build on this leadership in security development by focusing on additional verification work in the areas of E2E identity management, network slicing and SDN security, virtualization, and OAM, including patch management.
To support collaborative research and development across the DFSEC 2.0 program, Nokia is opening the "Future X Security" (FXSec) Lab. Built as an extension of Nokia's Future X network lab in Nokia Bell Labs in Murray Hill, this lab will be open to communications service providers and industries to facilitate joint testing and verification of industrial automation solutions in private local area networks (LANs) and across public wide area networks (WANs).
Marcus Weldon, Corporate Chief Technology Officer and President of Nokia Bell Labs, says: "End-to-end 5G networks will fundamentally transform societies by providing ultra-high-speed wireless connectivity allowing massive, low latency ultra-reliable streaming data that will drive intelligent automation for a wide array of infrastructure, industries and enterprises. But with great opportunity comes significant security risk that must be addressed end-to-end, using an array of novel techniques and technologies. As the most trusted end-to-end solution provider in the 5G era, Nokia is taking a leadership position in defining and building advanced security solutions that will meet mission-critical needs, leveraging the deep and extensive security research and disruptive innovations from Nokia Bell Labs.
Defining 5G security standards for the future
The E2E 5G networks that will define this new era are a significant advance from the closed systems and technologies in previous generations. Software Defined Networking (SDN) with distributed cloud infrastructure and augmented intelligent control systems will allow networks to scale in the 5G era, powering the next billion connected things, systems, machines and people.
However, open interfaces and commonly available technology also introduce new networking infrastructure security challenges, as does the addition of billons of unverified devices that will be used to sense and control the physical world. Therefore, a new approach is warranted that goes beyond today's security for 'best effort' networks, to enable security for E2E mission-critical networks.
Nokia's 7 key research areas for secure design
In building the new security approach for LAN and WAN, Nokia will be incorporating advanced research from Nokia Bell Labs to create Network Slicing Security Solutions that will ensure security and trustworthiness of the end-to-end network slices - the critical connectivity and service fabric for industrial applications in the 5G era.
These security solutions are based on 7 key research areas:
"Accountable Security" that provides failproof identification of industrial IoT devices in mobile and dynamic environments
"Physical and Virtual Device Integrity Protection" that provides scalable device attestation (hardware, firmware and software) across the supply chain
Artificial Intelligence enabled "Threat Detection and Mitigation for Network Slices"
"Fine-grained Security Policy Management" which dynamically tailors network slice elements to meet specified security requirements
"Dynamic data protection" which addresses the issue of data isolation across mobile devices, applications and slices
"Microservice Behavioral Fingerprinting" that is a unique machine learning based anomalous behavior detection of third party and open-source 5G services
Paradigm shift in design for security that provides run-time mitigation of potential security concerns with rapid feedback into development cycle using DevSecOps models
The next generation "Future X Security" for end-to-end mission critical networks will leverage Nokia Bell Labs long-standing leadership in researching and standardizing security solutions. Nokia Bell Labs has the leading patent filings in key areas of security of 5G and E2E networks - including aspects of multi-tenancy, slicing, and industrial IoT - and for trust and patch management, remote attestation, security management and orchestration. Beyond patents, Nokia has taken an active leadership role in supporting the development of key industry standards by working with 3GPP and ETSI.
Three-quarters of the world’s pay TV operators will gain subscribers between 2018 and 2024. Covering 505 operators across 135 countries, the Global Pay TV Operator Forecasts report also estimates that two-thirds will increase their revenues over the same period.
Simon Murray, Principal Analyst at Digital TV Research, added: “The top 50 operators accounted for two-thirds of the world’s pay TV subscribers by end-2018, with this proportion not expected to change over the next five years. The top 10 operators took 45% of the total by end-2018.”
Murray continued: “China Radio and TV is the world’s largest pay TV operator by a long, long way. It had 185 million subs by end-2018 [18% of the global total] – as much as the next four operators combined. However, China Radio and TV will lose 25 million subscribers between 2018 and 2024, mainly to IPTV (faster broadband) and OTT (more content choice).”
Published in June 2019, this 312-page electronically-delivered report comes in two parts:
• An 80-page PDF giving a global executive summary and forecasts. Profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)
• An excel workbook giving comparison tables and country-by-country forecasts in detail for 505 operators across 135 territories for every year from 2010 to 2024. The report covers 733 platforms: 282 satellite TV; 134 digital cable; 119 analog cable; 139 IPTV; and 59 DTT.
Pepsi uses Snapchat’s Interactive Lens that goes Live today, June 5th for its Har Ghoont Mein Swag campaign which will run for a week
Snapchat has partnered with beverage brand Pepsi to create the platform’s first Interactive Augmented Reality (AR) Lens in India. The unique Lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign, which is a progressive approach to truly reflect the self-belief of today’s generation.
The Lens marks an important collaboration between both youth-oriented brands and reiterates Pepsi’s celebration of the word that defines today’s millennials’ – SWAG. The Lens is accompanied with additional ad formats such as Filters and Snap Ads, giving Snapchatters 360 access to the brand’s ‘Har Ghoont Mein Swag’ philosophy.
The Interactive Lens takes the form of an innovative augmented reality experience. The ‘choose your own journey’ game allows users to control their experience depending on the answers they choose for different scenarios.
“Snapchat is a highly engaged platform and users spend 30 mins every day on the app creating and engaging with content. We are very excited for this launch with a high energy brand like Pepsi, setting the tone for the year”, says Akshay Mathur, CRO Tyroo and Business Head Snapchat-Tyroo partnership
Tarun Bhagat, Director - Marketing, Hydration and Cola, PepsiCo India said, “Pepsi is a brand which has always resonated with the voice of today’s generation. As part of the ‘Har Ghoont Mein Swag’ campaign, the brand is activating those platforms which our consumers have the strongest affinity to. Snapchat allows our consumers to interact with the brand in the truest sense – it gives them a visual representation of ‘swag’ depending on the choices they make.”
To enjoy the ‘Har Ghoont Mein Swag Hai’ filter, users will have to answer a set of quirky questions, each of which contribute to their ‘swag’ score. A swag cap, sunglasses and jacket augment onto the user’s face as they answer the swag scenarios correctly.
Pepsi will become the first brand on the Snapchat platform to run Snap Ads that deep link to a Lens in India. Filters inspired by the campaign will continue to be available on the platform for a week, in a bid to give users a chance to continue engaging with the brand.
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