28 June 2022 04:22



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Family audiences will be entertained with this popular format of Hindi poetry and satire

Shemaroo TV, a Hindi GEC from the house of Shemaroo, has launched its latest original, ‘Waah Bhai Waah’ which will be hosted by Shailesh Lodha, a leading actor, writer, anchor, and an ace celebrity poet who is one of the most popular poets across the globe, has been enthralling the audience with his heart-touching incredible poetry for the last 42 years. The show will be an amalgamation of poetry and literature with satirical comedy. It is slated to be aired in the prime-time slot of 9 pm every day from 19th June 2022. Each show will also feature renowned poets from across the nation who will entertain the audience along with Shailesh Lodha.

The new show launch, ‘Waah Bhai Waah’ is in line with Shemaroo TV’s content strategy to cater to every consumer cohort across the country. With this move, Shemaroo TV has strengthened its collection of content across genres and becomes a go-to destination for family entertainment.

Hiren Gada, CEO, Shemaroo Entertainment said, “At Shemaroo, we have always stayed true to our promise of constantly experimenting and catering to the evolving entertainment needs of our audiences. The new show ‘Waah Bhai Waah’ is a very popular format that blends poetry and comedy satirically and I am sure our audiences are going to love it.”

Sandeep Gupta, COO, Broadcasting Business, Shemaroo, said, “Satirical comedy is a very popular genre for family audiences and Shailesh Lodha is a household name renowned for his witty poetry. Audiences of Shemaroo TV will surely watch Waah Bhai Waah for their daily dose of family entertainment as they will get some top-notch comedy from their most loved artist.

The channel has a robust and comprehensive line-up of programming that caters to every mood of an Indian viewer. The line-up of the shows ranges across mythology, devotional, drama, romance, suspense, and crime thriller to ensure a complete family entertainment experience. Shemaroo TV is available for free viewing across all leading distribution networks and platforms and can easily be accessed on all DTH, Cable TV, and DD Free dish networks.

Directed by Nikhil Nagesh Bhat and produced by Shailesh R Singh, the movie has multiple layers to it, making for an interesting watch this weekend!


Eurosport India, Warner Bros. Discovery’s premium sports brand, today announced the acquisition of the broadcast rights for the third golf major of 2022 – The US Open.

Golf fans in India will also be able to enjoy the tournament through streaming Eurosport feed on the discovery+ app.

The 72-hole stroke play format US Open 2022 in its 122nd edition will be played from 16th - 19th June 2022 at the picturesque Country Club Course in Brookline, Massachusetts. This edition shall also mark the return of the US Open to Country Club for the fourth time after a gap of over three decades. The course hosted the tournament in 1913, 1963 & 1988 in the past. Defending Champion & Spanish golfer Jon Rahm will be seen in action alongside some of the topmost golfers from around the world battling it out for the coveted honors.

The field for the U.S. Open is made up of players who gain entry through qualifying events and those who are exempt from qualifying. The exemption criteria include provision for recent major champions, winners of major amateur events, and leading players in the world rankings. Qualifying is in two stages, local and final, with some players being exempted through to final qualifying.

Delighted by the association, Ruchir Jain, Head of Eurosport India said, “Eurosport India always tries to bring the best of the sporting world to the sports enthusiasts in India. We have seen Indian golfers show such tremendous performances in big events with Anirban’s one of the best rewarding performances in Indian sports history and Aditi making humongous strides in Olympic golf. We are excited to bring LIVE action from one of the most awaited golf majors – the US Open 2022 to all the golf fans and followers in India.”

Eurosport India is the home to some of the most respected and awaited golf events from the PGA tour, LPGA tour and Asian Tour, and their LIVE broadcast in the Indian market also showcasing consistently the performances of top Indian golfers like Anirban Lahiri, Arjun Atwal and Aditi Ashok to name a few.

Eurosport India offers a diverse range of international sports to India and has been able to bring never seen before live action from the sporting world to Indian television. The U.S Open campaign is set to go live on Eurosport India on 16th June 2022 from 20:30 Hrs (08:30 pm IST) onwards. Fans can also stream it on their devices through the discovery+ app in India.

Hilton brand value leaps ahead to retain top position, while most hotel brands remain below pre-pandemic values

Hilton brand value is up 58% to US$12.0 billion

Two-thirds of top 50 hotel brands remain below pre-pandemic values

Hilton (brand value up 58% to US$12.0 billion) has extended its reign as the world’s most valuable hotels brand, according to a new report from the leading brand valuation consultancy, Brand Finance. Hilton has grown its lead as the most valuable hotels brand in the world, with a brand value which is now greater than 2nd and 3rd combined: Hyatt (brand value up 26% to US$5.9 billion) and Holiday Inn (brand value up 10% to US$4.2 billion).

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest hotel brands are included in the annual Brand Finance Hotels 50 2022 ranking.

As we look to a post-pandemic world, Hilton’s brand value increase is driven by both an increase in forecast revenue and increased profitability expectations. At the same time, Brand Finance research discovered that customers improved their perception of Hilton, with the large brand’s perceived reliability and credibility on safety issues being a key factor. This contributed to a 7.2 point increase on its Brand Strength Index from 80.8 to 88.0, improving its Brand Rating from AAA- to AAA and becoming the third strongest hotel brand in the world this year.

Alex Haigh, Brand Finance Technical Director said: “The global disruption to travel due to the COVID-19 pandemic caused significant disruption to brand values – but customers recognise that hotels are not to blame for the disruption. As a result, we see that successful brands have been able to bounce back quickly and re-earn customer trust in the post-pandemic world.”

Two-thirds of top 50 hotel brands remain below pre-pandemic values

Global travel restrictions over the last two years introduced in response to the spread of COVID-19 imposed significant and obvious costs on hotel brands, with many yet to recover: Of the 50 brands included in the Hotels 50 2022 ranking, two-thirds of the brands (34) remain below their pre-pandemic valuation of 2020, with just one-third (16) above their pre-pandemic valuation.

One brand to increase brand value sharply was NH Hotels (brand value up 47% to US$1.0 billion) which endured significant disruption from COVID-19 generally, and the Omicron variant more specifically. NH Hotels endured an occupancy rate of between 20% and 30% throughout the first half of 2021, growing throughout the year to 62% in October – before the Omicron variant played a key role in the occupancy rate falling back down to 26% in January 2022. However, with all NH Hotels properties now re-opened, occupancy rates have returned back over 60% more recently. These data are contributing to the NH Hotels brand value achieving a rate 33% higher than their pre-pandemic valuation on the back of increased revenue forecasts.

Elsewhere, the brand value of luxury hotel Intercontinental (brand value down 1% to US$1.5 billion) fell marginally, with significant concerns about potential delays to the reopening of services in Intercontinental’s key Chinese market. Despite enduring some of the toughest periods ever endured by the hospitality industry, Intercontinental remains focused on deliver its brand promise of deliver ‘True Hospitality for Good’. This brand promise seeks to benefit customers and staff, and to also positive difference to their local communities. Their strategy includes placing a sharper focus on their brand, and offers the potential of significant future brand value growth.

The Accor group, including brands Ibis (brand value up 24% to US$463 million) and Pullman (brand value up 20% to US$349 million) is having a strong year, with their brand values growing significantly this year. Average room rates across the Pullman and Ibis brands returned to their pre-COVID-19 levels, and some properties even exceeded pre-COVID-19 rates. While there are some lingering consequences of COVID-19 restrictions, their hotel brands maintained significant brand value and brand strength through the pandemic, a recognition that consumers did not blame hotels for the virus.

Taj Hotels is world’s strongest hotels brand with AAA rating

In addition to brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. Taj Hotels (brand value up 6% to US$314 million) is the strongest brand in the ranking with a Brand Strength Index (BSI) score of 88.9 out of 100 and a corresponding AAA brand rating.

The pandemic and subsequent national lockdowns hit Taj like other hotels across the world, and Taj was able to successfully adjust strategies to remain relevant to the need of tourists. Taj was at the forefront of this with agility and strategic initiatives such as offering support to the healthcare sector.

The Ritz-Carton is world’s fastest growing hotel brand, more than doubling in value this year

The Ritz-Carlton (brand value up 112% to US$1.1 billion) is the world’s fastest growing hotel brand this year, with its brand value now 67% above its pre-pandemic value of US$632 million. This brand value has increased based on its impressively high revenue per available room and large number of rooms. Part of the Marriott Group, the Ritz-Carlton has built an extremely strong brand, with its Brand Strength Index increasing from 79.6 to 83.2, with its brand rating now firmly in the AAA- band.

Other quickly growing brands include Baymont (brand value up 97% to US$382 million) which has re-entered these rankings as it bounces back quickly from COVID. This bounce back in brand value is associated with strong trading conditions forecast for its key markets, and improved customer perception. Similarly, Residence Inn (brand value up 92% to US$760 million) is the third fastest growing hotel brand, which has achieved a significant improvement in customer perception, which is leveraging a very large number of rooms and revenue per room relative to other brands.

Wednesday, 15 June 2022 00:00

ZEE Sarthak unveils new brand identity

Aims to celebrate the uniqueness of Odias and celebrate ZEEL’s long-standing association with its audiences

The campaign showcases the magnificent grace and inner strength of Odia Woman with a song, sung by the iconic singer Aakriti Kakar

ZEE Sarthak, the leading and most popular Odia entertainment channel, in celebration of its long-standing relationship with the Odia viewers today announced the launch of its new campaign that pays ode to the women of Odisha. Inspired by the cultural ethos of the region, the all-new campaign is built with popular characters from the channel who reflect the very being of the Odia woman and salute her magnificent grace and resolute inner strength. Music directed by Indradip Dasgupta, and first ever Odia song sung by the prominent playback singer Aakriti Kakar. The channel aims to further strengthen its connect with the audience through distinct range of shows, relatable storytelling, and refreshed brand identity which offers an enhanced viewer experience.

Over the years, Zee Sarthak has cemented its dominance with its popular and leading shows in the market – Jhili, Bijayanai, Sunajhia along with engaging non-fiction IP formats like Didi No.1, SRGMP and many more. As the leading channel in Odisha, ZEE Sarthak strongly follows a consumer centric approach in creating and curating a strong mix of fiction and non-fiction shows that have been consistently gaining widespread popularity among viewers. The all-new campaign celebrates the Odia women’s spirit and resilience, which is reflected in the channel’s content philosophy.

Talking about the channel’s new campaign, Mr. Pratik Seal, Chief Channel Officer, ZEE Sarthak said, “We aspire to keep being Odisha’s preferred choice by entertainment with our viewer first approach. The success garnered by our recent shows such as Jhili and Didi No.1, have played a critical role in reinforcing our promise of offering extraordinary entertainment. Going ahead, we have interesting properties lined up for our audiences, which include the new seasons of the much-loved and widely popular Sa Re Ga Ma Pa, Dance Odisha Dance and more new stories. We will also continue to broadcast the much-anticipated Jagannath Puri Rath Yatra. Taking the channel’s entertainment quotient, a notch higher, the brand-new identity is another major leap that will enhance our viewing experience and further strengthen our connect with the audiences.”

Commenting on the announcement, Mr. Samrat Ghosh, Chief Cluster Officer – East, ZEE Entertainment Enterprises Ltd. (ZEEL) said, “At ZEE, we have always kept the viewers at the nucleus, while leveraging aspects such as design thinking to formulate an intriguing yet entertaining mix of shows as part of our content slate. ZEE Sarthak is the No.1 Odia GEC channel & one of the most successful regional GEC channels in India. Our brand and content have always highlighted progressive & culturally rooted thoughts complimenting deeply ingrained values of middle class Odias. The spirit of this culturally rooted progressive thought has been always displayed through our extraordinary stories and empowered women characters that mirror the culture and simplicity of Odia women (the ‘Lakshmi’ of Odia households), is a key factor behind this popularity. In line with the channel’s content philosophy of ensuring consumer centricity and offering ‘Truly Odia’ (Khanti Odia) content to the audience in the region, Zee Sarthak is proud to announce its new campaign which captures the true spirit & voice of middle-class Odia women. In addition to this, Zee Sarthak over the years, has launched several initiatives with an aim to empower the women of Odisha. The song that we are launching today and the Nallibindu initiative is a step in the same direction.”

ZEE Sarthak had recently announced the launch of Nalli Bindu campaign in association with Raja Prabo festival to spread awareness about women’s right to menstrual hygiene. Leveraging its reach and popularity, the channel launched a hard-hitting film centered around girl child’s education. The one-of-its-kind film ended with a call to action, urging audience to donate to the Naali Bindu website to support a girl child’s education.

“Therefore, moving ahead in the journey, we want to cherish the relationship we have with our viewers and partners, and together march towards an extraordinary journey that reflects the true sentiment of “Nuwa Kahani Nuwa Rangare, Atoot Samparka Ama Sangare’ !!!” added Mr Ghosh

Talking about the new brand identity, Mr. Kartik Mahadev, Chief Marketing Officer, Content SBU – ZEE Entertainment Enterprises Ltd. (ZEEL) said, “At ZEE, our content and brand design is centered around the consumer. Our understanding of ‘Odiatwa’ (truly Odia being) has played a crucial role in maintaining leadership position in the market. The new identity of ZEE Sarthak is both rooted and contemporary, taking inspiration from culturally significant symbols and regional art expressions such as the revered ‘Nilachakra’ and the local patterns of ‘Sambalpuri’ saree weave and signature ‘filigree’ jewelry. We believe this revamped brand identity will strengthen our emotional connect with the Odia viewer. The circular holder for the channel name symbolizes how the inner circle (family and community) is integral to being Odia. Zee Sarthak’s new identity reflects the cultural ethos of the region as well as emphasizes on our vision and commitment to be the most preferred choice of entertainment in the market through relatable and insightful storytelling.”

As part of the campaign, ZEE Sarthak has further announced a Signature Step challenge on the channel anthem. The high-octane campaign has been launched on the ZEE Sarthak channel and will be promoted through a 360-degree approach across mediums – OOH, Print as well as its social media channels including YouTube, Instagram and Facebook.

Over the last 22 years, Zee Marathi has established itself not just as a channel but Maharashtra's socioeconomic and cultural facilitator. With its rich legacy and strong foothold in the Maharashtra market, Zee Marathi has always set high benchmarks when it comes to creativity and innovation. The channel has recently launched a Mythological show – Satyavan Savitri which offers a visual treat to the audiences with its spectacular 3D visual effects (VFX) that add grandeur and take viewers into different dimensions to enthral them. What was once a luxury that could only be afforded by the silver screen, has slowly made its way into the daily lives of the TV audience and Zee Marathi has become the first ever Marathi GEC to amp up the entertainment quotient which this brilliant move.

Keeping up to its unique format, the show was also launched in an innovative manner, wherein the media was given an exceptional experience using Virtual Reality storytelling. With the VR glasses on, the media plunged themselves into the immersive and engaging three-dimensional world of Satyavan Savitri. The cast of the show took this exciting experience too and were mesmerized by the output of the show. Zee Marathi has always kept its audiences at the centre of all its decisions, and the channel extended this experience to its beloved audiences as well. Zee Marathi is visiting audiences across Maharashtra and showing them the magic behind the VR glasses. This unique promotional activity is leaving the audiences surprised.

Commenting on the same, Mr. Amit Shah, Chief Cluster Officer – North, West & Premium Channels, Zee Entertainment Enterprises Ltd said, “Zee Marathi is not just a channel but also a mirror to the cultural heritage of Maharashtra. The channel has always pushed its boundaries to enhance its offerings and present top-notch entertainment to its viewers. This time, Zee Marathi is not just offering the folklore of Satyavan Savitri but is bringing forth the most exciting visual treat to them with 3D VFX which offers an unusual viewing experience. We hope that the audience appreciate our efforts and enjoys this unique experience and the show.

Tune in to Zee Marathi to watch Satyavan Savitri from Monday to Saturday at 7 PM

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