28 June 2022 04:55

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Making a television debut, the iconic gang of little blue Smurf Village inhabitants has made its way to India.

In some Smurf-tacular news, the much-loved Smurfs, one of the most popular characters, are expanding their adventures and now will have a village in Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, starting from 13th June,2022, Monday to Sunday at 11:30am .

Rising through the ranks, Sonic, since inception has engaged and entertained kids with stories that brings happiness to their lives. Sonic has always introduced young viewers to storylines and characters that are engaging and relatable. By bringing ‘Smurfs’ to Indian television after 40 years, Sonic aims to cater to the audience with content that continues to raise the bar. The show will feature popular Smurf characters, including Papa Smurf, Smurfette, Brainy, Hefty, Clumsy, and others, embarking on new adventures full of humour, heart, and high-stake action. The new addition comes in the form of Willow, who leads a tribe of girl Smurfs. The smurftacular show will have a stellar voice cast spearheaded by David Freeman as Papa Smurf, the father figure keeping the other Smurfs in order, Berangere McNeese as Smurfette, a curious Smurf who is eager for new adventures, Youssef El Kaoukibi as Brainy, the one who considers himself the smartest of the bunch, Catherine Hershey as Willow, the brave and wise matriarch of a new tribe of girl Smurfs, and finally Lenny Mark Irons as Gargamel, a conniving human wizard with a bottomless thirst to capture the Smurfs.

Speaking about bringing Smurfs to India, Anu Sikka – Head Creative, Content & Research, Kids TV Network, Viacom18 “Sonic since it’s inception, has successfully grown to become an entertainment hub with engaging stories, endearing characters and a solid kids’ connect. We have consistently catered to our young viewers’ evolving preferences with innovative entertainment and immersive storytelling. Bringing internationally acclaimed ‘Smurfs’ will further bring variety and scale to Sonic’s growing content library. With this launch, we hope to further add depth to our programming strategy and fulfil our mission of entertaining kids.”

Pulling out all stops for the launch of ‘Smurfs’ is a robust multi-screen and multi-touchpoint marketing plan that is sure to engage young audiences. The highly innovative promotional plan will leave no stone unturned in reaching out to kids. A fun filled robust digital plan will include initiatives such as fun mashups and reels, contests leading up to Global Smurfs day, innovative posts, AR filters and gaming to transport the kids into the ‘Smurf’ world. Ensuring maximum excitement, Global Smurfs Day will be celebrated on 25th and 26th June through on ground activations in malls. Visitors will also get a chance to participate in fun games. Taking the overall marketing initiative, a step forward, Sonic has also partnered with select renowned QSR brands. With influencers on board, a new AR filter for Smurfs will be created to further establish the characters.

Created by Belgian comic book writer Pierre Culliford, also known as Peyo, in 1958, The Smurfs reside in a community of small, blue, human-like characters who live in mushroom-shaped houses in a forest.

Get ready for a smurftacular journey starting 13th June, Monday to Friday at 11:30 am only on Sonic.

Ferrari’s Formula One team is a global powerhouse – close to half of motorsport fans around the world support the team.

As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari team has the biggest strongholds, and where there may be room for growth.

Without an ounce of surprise, the vast majority of motorsport fans in Italy support the Prancing Horse (84%), representing the largest share of any of the 20 markets in this analysis. It’s worth noting that 17% of motorsport fans in Italy support Alfa Romeo, the other Italian automaker on the F1 circuit.

The team also has a command of the motorsport fan base in Colombia (where 67% say they support Ferrari), as well as Argentina (67%) and Turkey (63%).

China represents a massive opportunity for Ferrari and indeed all F1 teams in general. Not only does it have the largest number of F1 fans of any market in our analysis, but Ferrari can also claim 38% of those as fans. While this figure is entirely respectable, there is room for growth. The sport has grown risen in popularity since the introduction of the Chinese Grand Prix in 2004, with rumblings that another race could be added. Alfa Romeo — which commands a marginal 5% support among Chinese motorsport fans — has brought on Zhou Guanyu, the first full-time Chinese F1 driver in history. He will very likely bring with him some home-country fans.

India and Indonesia are clear markers of success for Ferrari, with the team enjoying 58% and 57% of the sport’s massive fan base, respectively.

The United States represents the sixth largest market for Formula One in our analysis, with an estimated 12 million fans. Our data shows roughly a quarter of these fans support Ferrari (24%), a photo-finish ahead of McLaren and Red Bull Racing, which both have 22%. It’s worth noting that 44% of motorsport fans in the US don’t support any F1 team, likely because the races are up against the enormously popular NASCAR league.

Ferrari has the least penetration in the United Kingdom market, with just 12% of motorsport fans claiming to support the Italian team. Indeed Mercedes, home of Lewis Hamilton, reigns supreme in the UK with 47% of the fan base. Hamilton’s previous team, McLaren, comes in second at 40%.

The Board for Control of Cricket in India (BCCI) on Monday announced a hike in monthly pensions of former cricketers (both men and women) and former umpires.

BCCI President, Mr Sourav Ganguly, said: “It is extremely important that the financial well-being of our former cricketers is taken care of. The players remain the lifeline and as a Board, it is our duty to be by their side once their playing days are over. The umpires have been unsung heroes and the BCCI truly values their contribution.”

Honorary Secretary, BCCI, Mr Jay Shah, said: “The welfare of our cricketers be it former or present is a top priority, and increasing pension amounts is a step in that direction. The BCCI values the contribution the umpires have made over the years and this is one way to express our gratitude for their diligent services to Indian Cricket. A total of around 900 personnel will get the benefit of the scheme with more than 75% of the beneficiaries getting a 100 % raise.”

Honorary Treasurer, BCCI, Mr Arun Singh Dhumal, said: “Whatever the BCCI is today, it is because of the contribution of its former cricketers and umpires. We are pleased to announce the increase in the monthly pensions which will be a gesture for the well-being of our former cricketers.”

 

Monday, 13 June 2022 00:00

MY FM – Mega Size Events

MY FM the radio network arm of DB Corp Ltd has announced a series of on ground activations across all its markets.

Saturday evening both these cities witnessed mega events. In Ahmedabad, Kirtidan Gadhvi and Osman Mir performed at MY FM Jalsavaad reloaded on the backdrop of river front to an audience of more than 20,000 people in the esteemed presence of the Chef Minister of State Shri Bhupendrabhai Patel.

In Jaipur it was heavenly evening for the audience with Gaur Gopal Das talking about Life Lessons, it was a packed house and the audience thoroughly enjoyed the interaction with motivational speaker and lifestyle coach.

Speaking about these events Rahul Namjoshi CEO MY FM said, “Like I had mentioned earlier, MY FM is back with on ground events, this was our 3rd event in Jaipur within 45 days under the MY FM Jalwa branding, each of these event is very unique the 1st one Pink Party, the 2nd was Kabir Café. At Ahmedabad, this is our 2nd event; the 1st one was with Shailesh Lodha. Overwhelmed with the amazing response both from the audience and advertisers partners. It boosts our confidence further and we are rolling out more on ground events across other markets of MY FM. There is a lot of action as promised”

He further added, “MY FM has completed 15 years or more in most of these markets, these events are a way of giving back the love and support we have got from the people of these cities and advertiser partners”

 

Rapidly widens presence on Connected TV

Brings The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan to OnePlus TV users 

With a unique proposition to bring the digital ecosystem on linear TV for its viewers, India’s youngest and fastest growing entertainment brand, QYOU Media India, exponentially builds itself as a holistic entertainment network in India. A pioneer in driving synergies between linear TV and digital, to capture newer and wider audience segments, QYOU Media India continues to strengthen its presence on Connected TV through partnerships with major players. With an intent to augment its content distribution, QYOU Media India partners with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan.

The burgeoning growth of Connected TV in India echoes the network’s core ethos of expanding its digital footprint with the addition of valuable service partners. Touted as the next big thing to transform content consumption patterns on the bigger screen, QYOU Media India’s availability through Connected TV platforms will make content readily available, thus elevating the overall entertainment experience of its audiences. The young entertainment brand’s leading channels - The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan are currently available across 70+ Smart TVs including Samsung TV Plus, Mi, TCL, Videocon, Haier, LLOYD, MarQ by Flipkart, Sansui, Hyundai, Daiwa, Croma, among others. Apart from Smart TV brands, QYOU Media India’s relatable and entertaining content is also available on platforms such as Jio, JioTV+, MX Player, Chingari, etc.

Commenting on amping up its digital footprint in India, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “Connected TV platforms as a medium are witnessing an explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV, provides us with an opportunity to open doors to millions of viewers and also give our content a place and platform of its own. We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer in becoming a holistic entertainment brand in India.”

Addressing the association, Navnit Nakra, OnePlus India CEO and Head of India region shared, “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio. We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.”

With several leading partnerships, QYOU Media India will continue to expand its reach. With effortless access to its large library of content across its channels, QYOU Media India aims to make entertainment, a click away!

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