07 April 2020 09:50


Neo@Ogilvy India appoints Biraja Swain as Chief Growth and Innovation Officer

Neo@Ogilvy India is pleased to announce the appointment of Biraja Swain as Chief Growth and Innovation Officer, Neo@Ogilvy

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with  over fifteen years of digital media expertise.

Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India: I am thrilled to have him as part of our network and I am  certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as  a whole.

Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space  and lead innovation for Ogilvy’s current businesses.

Biraja is well known for his penchant for innovation especially in the field of mobile which includes acclaimed awards  like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks  from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on  board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year" and "Mobile  Marketer of the Year", for 3 years running across India and APAC respectively.

In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy”  for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best  technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive  experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

Today Biraja is a well-recognized member of the digital and advertising community in India, and an active contributor to  the knowledge base of this industry.

A little known aspect of Biraja is that he is a Lalit Kala Academy felicitated artist and painter….this part of his life  goes far back to his pre-teen years and continues to be a hobby to this day. Additionally Biraja has a 4 year degree in  Indian percussion (tabla). Further, he is a firm believer in the power of the Xbox and “Green” movement. He is an avid  blogger and lives in the heart of Bangalore with his wife, son and a golden retriever.

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