07 April 2020 09:18


Motivator ropes in Zahid Shaikh to head its South Operations

Zahid Shaikh, Ex CMO Pantaloons joins Motivator to head its South Operations

Motivator, India's Fastest growing agency (in the last 3 years) as per RECMA 2015, appoints  Zahid Shaikh, Ex CMO Pantaloons as Head of its South Operations. In this role, he will focus on three key areas – building  a comprehensive product portfolio, drive growth and enhance capability in Data, CRM, retail, marcom effectiveness and business performance.

Commenting on the new appointment, V. Narayanan, Chief Growth Officer, Motivator said, “Over the last year, we have  focused on bringing in the brightest and most diverse talent into Motivator, with a vision to deliver solutions that drive  clients, business performance and growth. We have created a team of partners who work closely with clients on not only  their core media and advertising opportunities, but also delve deeper to understand and contribute positively by  addressing their business challenges. Zahid, who comes with a wider business and marcom experience, is the fifth key hire  over the last six months.”

Speaking on his new role, Zahid Shaikh said, “What excited me the most about this opportunity is Motivator’s client  centricity and performance orientation. Enabled with a strong foundation from GroupM, and access to domain expertise in  media and marketing, Motivator has a proven record of accomplishment to drive our clients’ business in a unique way. I  look forward to working with our brilliant team and roster of clients in the South.”

Zahid Shaikh joins Motivator from United Breweries, where he was responsible for Data Analytics to primarily optimize  business results for the company. Prior to the aforementioned role, Zahid was CMO, Pantaloons, where he transformed the  brand, which was initially perceived as a male brand to a unisex brand. He worked closely with Pantaloons stakeholders and  Kishore Biyani’s Future Group, to build a fashion image for the brand. Under Zahid’s leadership, Pantaloons marched past a  turnover of Rs 1000 crores (100 stores) from a turnover of Rs. 100 crores (11 stores). His efforts towards restructuring  the CRM engine, had resulted in superior cost efficiency. On the whole, Zahid comes in with rich Marketing, Communication,  Retail, CRM, Data and business experience to enable deeper and broader partnerships with clients.

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