FCB Ulka continues to strengthen each function strategically. After infusing fresh energy into key creative and strategy roles, the organization has brought on board Debarpita Banerjee to grow and manage its business across North and East India. Debarpita will also head the soon to be launched branded content division of FCB India.
Debarpita comes with 19 years of experience in Advertising and Content Marketing. Prior to joining FCB Ulka she was heading Marketing & Communication for the portfolio of channels at National Geographic and Fox International India. At NGC and Fox, she led many award winning integrated marketing initiatives and creative campaigns across mainline and digital. Before stepping into the business of content and broadcasting, she spent a decade and a half working across some of the largest clients and multiple categories at JWT, Leo Burnett and R. K. Swamy/BBDO.
Rohit Ohri, Group Chairman and CEO, FCB India said, “I am confident that Debbie will bring to the FCB Ulka Delhi operation the dynamic leadership that it needs. With her multifaceted experience she has an extraordinary ability to think ‘integrated’ which is a key skill for new age leadership in the communication business. Her mandate is also to open up markets beyond NCR and in the East which will be an integral part of our growth strategy at FCB Ulka”
Nitin Karkare, CEO, FCB Ulka, said, “I see huge potential in Delhi and it is going to be a critical chapter in FCB Ulka’s growth story. Debbie brings very solid experience across categories and I am delighted to have her driving this market for us.”
Speaking about her new mandate, Debarpita Banerjee said. “I am excited to join the FCB Ulka Group and Rohit’s team. For me this will always be the organization that created memorable advertising, which clearly stood out in its category. Whether it was the Whirlpool mom or the catchy Doodh Doodh campaign, it’s easy to start remembering the solid body of work. Am looking forward to being and growing Brand FCB Ulka, through creating work that makes a difference in the marketplace”.