Blue Star’s latest technology invites unwanted attention – a campaign created by FCB Interface
Dramatising the proposition of ‘the most advanced VRF (Variable Refrigerant Flow) AC system’, the ad film takes us into a state-of-the-art research centre where Blue Star’s R&D experts are busy at work. Into this setting comes an uninvited guest, a bee! However, what looks like just another lost and harmless insect is actually a remote controlled bot that’s beaming out critical information about Blue Star’s breakthrough VRF IV Plus Air conditioning System. And what follows is a tale of espionage that unfolds in a quirky, dramatic manner that is the hallmark of the Blue Star brand.
Robby Mathew, Chief Creative Officer, FCB Interface said, “The brief for Blue Star’s VRF IV Plus was particularly challenging. We had to spin a story with an engaging plotline that also showcased four important features of the product. After many brainstorming sessions within the agency and with the client, we came up with a plot that takes off on hi-tech spy thrillers, has the quirky Blue Star touch and does full justice to a product that’s truly cutting edge”.
B Thiagarajan, Joint Managing Director, Blue Star Limited said, “Blue Star VRF IV Plus is the country’s first ‘Made In India’ 100% inverter VRF system. With unique features such as 100% capacity at even 43°C, non-stop cooling even at a peak ambient temperature of 56°C, very high IPLV of 7, wide voltage range of 360 V to 460V, 1000m piping length and smart controllers, this is a state-of-the-art VRF system and is truly unmatched. With this product, we have proven that an Indian manufacturer equipped with the right technology and robust research and development capabilities can develop a product that is best-in-class and can challenge any product globally. And our ad film communicates this effectively”.
Client: Blue Star
Agency: FCB Interface
National Creative Director: Robby Mathew
Account Management: Ruchita Purohit, Manoj Ramrakhiani, Subham Chowdhury
Creative team: Sricharan C, Srijith Nambiar, Adith Fernandes
Agency Producers: Alpa Jobalia, Ashish Barot
Production House: Future East Films
Director: Ashim Ahluwalia