12 August 2020 05:39

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FCB Ulka Interactive - Mumbai bags creative and media duties for Vero

FCB Ulka Interactive, a division of FCB Ulka Group recently added to its large portfolio of clients by bagging the duties for Vero.

Vero has launched an innovative concept that offers a new way to appreciate coffee. One can enjoy uniquely crafted blends brewed in a world-class coffee capsule machine at just a touch of a button. Vero coffee looks at redefining the coffee experience for Indian consumers.

‘Vero’ is an Italian word for Real, True and Perfect that aims to bring the perfect coffee experience to the coffee connoisseurs across India. Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes.

Commenting on the pitch process, Priya Gandhi, Vice President at Vero says that post a creative & strategy presentation done by 5 agencies and 2 rounds of evaluation, FCB Ulka was finalised as the agency to manage the business. The decision was based on their deep understanding of our product, user insights & proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka will not just be a communication agency but a strategic partner in our journey to redefine the coffee experience in India and build the brand Vero.

Satish Ramachandran - Sr. Vice President, FCB Ulka Interactive, commented on the win saying “Vero coffee is a prestigious business and it’s a pleasure to be a part of the launch of this new category in India. I would like to thank the client for having expressed their confidence in FCB Ulka Interactive.”

The win adds significant weight to FCB Ulka Interactive’s client portfolio, which includes marquee clients such as ICICI Bank, Skoda, Amul, Tata Housing, Tata Consultancy Services, etc.

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