Chattopadhyay will now take on the role of Chairman and CCO, Soho Square, shaping its culture and reputation, and leading it through its next phase of growth in India.
Part of Ogilvy since 1993, Sumanto has helped build brands like Dove, Pond’s and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. This, while also contributing to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy.
Sumanto has won international and national advertising awards year after year at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. In 2017, his campaigns for Star Plus swept the Kyoorius Awards. In 2016, he won AME awards for his Diu Tourism campaign. In 2015, he won a Cannes Health Lion for the filaria eradication campaign he developed for the Government of India. In 2014, his Twitter-based initiative CleftToSmile for Operation Smile India won a Gold and Silver at Cannes and picked up the highest award at Kyoorius. In 2012, his work on iFOLD was recognised at Cannes. And in 2010, his campaign for The Economist won a Cannes Lion and other international awards. While his work is consistently recognised, Sumanto has also received many personal accolades. In the course of his career, he has been named Creative Professional of the Year at the Asian Brand Congress, and been ranked amongst the top 10 advertising creative professionals in Asia by Media Magazine and by Campaign Brief Asia.
Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: Sumanto is one of our most talented, seasoned creative resources with rich experience across categories. More importantly, he is a fantastic creative leader and, over the years, I’ve seen some great talent emerge under his leadership. Soho Square has picked up tremendous momentum. Sumanto will help build on its success and propel it forward.
Over the last decade, Soho Square has grown, in size and stature, to be ranked among the best agencies in India.
Part of WPP in India, Soho Square has been consciously built as an independent agency with its own unique culture. The agency now has offices in Mumbai, Delhi, Bangalore and Kolkata; and its stellar client list includes Tata Motors, Himalaya Herbals, Bisleri, Yes Bank, Cipla, Franklin Templeton, Piaggio, Lava and Voltas, amongst others. Soho Square was also the lead agency for the BJP’s 2014 National Election Campaign.