WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use of Tech category for its Media Awards 2017, an international competition rewarding communications planning which has made a positive impact on business results for brands around the world.
The Use of Tech category awards communications that have effectively used or combined emerging platforms or technology in the media mix to help address a specific business problem.
The jury, made up of senior executives from brands, agencies and tech-inspired businesses will be chaired by Kristi Argyilan, Senior Vice President, Media and Guest Engagement at Target, where she is responsible for leading and integrating Target's paid, earned, owned and shared media initiatives.
The Effective Use of Tech judges are:
Kristi Argyilan - Senior Vice President, Media and Guest Engagement, Target - jury chair
Heather Bresnahan - Director, International Media, Microsoft
Paul Dalton - Chief Media Officer, International, DigitasLBi
Ete Davies - Managing Director AnalogFolk, Co-Founder of Stripes, BIMA 100
Jonas De Cooman - Co-CEO and CMO, Appiness
Jose Gutierrez Cuellar - Global Head of Client Technology
Omaid Hiwaizi - Global Head of Brand Experience, Blippar
Jason Lonsdale - Chief Strategy Officer, Mekanism
Tom Morton - Head of Strategy, R/GA US
Julie Anne Mossler - Head of Brand and Global Marketing, Waze
Tamara Sword - Founding Director, TRM&C Ltd
Daan van Rossum - Regional Strategy & Innovation Director, Ogilvy & Mather
Commenting on judging the Use of Tech category, jury member Paul Dalton, Chief Media Officer, International, DigitasLBi says: "Technology needs to be in the service of the customer. Tech for tech's sake looks impressive but if it doesn't actually benefit the customer in any way, what's the point? It needs to align well with the brand idea and the brand focus."
The WARC Media Awards are free to enter and papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The winners of the Grands Prix and Special Awards across all four categories - Effective Use of Tech, Best Use of Data, Effective Channel Integration and Effective Use of Partnerships & Sponsorships - will share a prize fund of $40,000.
The Special Awards in the Best Use of Tech category will be awarded for:
- Early Adopter Award - how a brand successfully embraced a new platform;
- Most Scalable Idea - for a tech-led idea with the scope to make an impact within its sector potentially, beyond
- Best Use of Augmented or Virtual Reality - how enhancements through virtual or augmented reality - or both - helped a campaign to fulfil its potential.