Triton Communications has been awarded the strategy, creative and digital mandate for Ambuja Cements Ltd. The account was won in a multi-agency pitch. The account will be handled out of Triton’s Mumbai office.
Says Ali Merchant, Founder Director, Triton Communications, “Ambuja is a truly prestigious win for us. With many firsts to its credit, Ambuja is India’s foremost cement company with strength etched firmly in every Indian’s mind. The company has some great plans and we are privileged to be a part of this journey with them.”
Adds Ullas Chopra, NCD, Triton “Ambuja has always stood for high creative standards with standout work that connects with small-town India. The pitch brief was a challenging one that tasked us with extending Ambuja’s iconic “Giant” strength to new products and propositions. We are happy that our creative solutions resonated with the Ambuja team and it is our pitch work that’s now under production. We look forward to partnering with the brand in its plans for growth focused on a diversified products and services strategy”.
During the pitch process Triton created two memorable Digital films “Yaad Hai?” and “Salim aur Shankar ki Kahani” that won a million hearts and went viral on social media. “Salim aur Shankar ki kahani” with the social message “Some walls should break” made it to Campaign India’s 50 Best Ads of 2017 list.
Triton has started the New Year for Ambuja’s Roof Special brand with a digital film #ChhatPeMilteHain with beautiful poetry penned and narrated by Gulzar Saab who referred to it as one of his finest pieces of work in these times.