ADVERTISING

dentsu X wins media duties of Coolwinks.com

dentsu X, the global network brand from Dentsu Aegis Network, has bagged the media duties of Coolwinks.com, following a multi-agency pitch.

Founded in 2016, Coolwinks.com is an e-commerce eyewear platform. It aims to become the leading online platform for vision care products with the highest standard and widest range of eyeglasses, prescription sunglasses and sunglasses.

Commenting on the win, Divya Karani, chief executive officer – dentsu X said, "Winning this business is a validation of our O2O2O (Online2offline2online) strategy with data as the fulcrum. We believe in the power of experience over exposure. So, we design experiences to work with, rather than against, human nature by combining the understanding of people, data and creative distribution. Creating experiences that win, we are looking forward to designing the right communication framework to enableCoolwinks.com meet consumers’ expectations. We are both happy and excited to partner Coolwinks.com on this journey.”

This account will be led by Kumar Manish, Executive Vice president, dentsu X India and will be handled from the agency’s Delhi office.

Read 227 times Last modified on Tuesday, 29 May 2018 02:28
Share this article

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Powered By MAXIMESS

We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…