Ogilvy & Mather shone bright by sweeping Two Black and Twenty-Seven Blue Elephants
• Early Man Film was the second most awarded agency which grabbed One Black, Six Blue Elephants for the title- ‘The Story of Kaveri’
• Master of Creativity award was presented to the iconic star of the Bollywood industry – Mr. Amitabh Bachchan for his immeasurable contribution in advertising communication
The 5th edition of Kyoorius Creative Awards concluded on a high octane note where a total of Five Black and Ninety Blue Elephants were presented to the winning titles spread across Advertising, Media and Digital categories. Held at Dome @ NSCI Mumbai on 1st June, the event this year was attended by many trailblazers and leading industry stalwarts who have redefined the creative space in their respective fields. Kyoorius Creative awards this year received a total of 2200+ entries across 15 categories with 374 unique entrants.
Bollywood’s legendary icon Mr. Amitabh Bachchan was honoured with Master of Creativity award for his immeasurable contribution in the advertising and marketing world of India which has become far more robust and vibrant today. His presence has indeed changed the way people look at brands today.
Speaking about Kyoorius Creative Awards, Rajesh Kejriwal, Founder CEO, Kyoorius, said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them them for their truly deserved win. It gives me immense happiness to announce that we received 20% increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”
Sonal Dabral - Group Chief Creative Officer & Vice Chairman - Ogilvy & Mather,"It’s a great feeling to be the leading agency once again at this prestigious award show. Kudos to all the passionate teams at Ogilvy that made it happen. Winning 2 Black Elephants and 27 Blue elephants across categories from digital to traditional is a testimony to the fantastic breadth of winning talent that we have in Ogilvy India. I’m thrilled that we won not one but two Black Elephants, but I'm particularly happy that both these big winners, for Vodafone Sakhi and #HoliNotHooliganism, deal with critical issues around gender inequality, prejudice and gender-based violence. Thanks to our amazing clients at Vodafone and Reliance General Insurance for actively supporting such work."
The Five Black Elephants that signified the best of the best, were seen held high by 4 winning teams. While Ogilvy & Mather won maximum number of blue elephants, the black elephants winners were:
1. Ogilvy & Mather for - #HoliNotHooliganism and Vodafone Sakshi
2. Early Man Films for -The Story of Kaveri
3. FCB India Group for – Sindoor Khela- No Conditions Apply
4. BBDO India for - #FuelFor The RealFit
Speaking about winning the Black Elephant, Josy Paul, Chairman and National Creative Director, BBDO India said, "Quaker Oats is how I start my day. It's my morning raga. So I am personally super thrilled when this everyday energy routine wins India's biggest award. And it's all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo, and the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast."
The Black Elephants were presented to the winning teams by Mr. Amitabh Bachchan.
This year, the prestigious Power of Print award, an IP owned by the Times Group was presented to Curry Nation Brand Communication for their impactful print campaign – ‘Lifeline Question’. Brave New World, Bangalore and FCB Interface were awarded the runner up winning title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.
Kyoorius Creative Awards that opened doors for a unique out-of-home (OOH) advertising contest, ‘Inoohvation’ this year in association Kinetic, saw participation from the brightest minds across creative communities in the country. Based out on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.