J. Walter Thompson India Mumbai and TBWA\India Mumbai led the way for agencies from India on the first night of The One Show 2019, the prestigious global awards program from The One Club for Creativity celebrating excellence in creativity of ideas and quality of execution.
J. Walter Thompson India, working with J. Walter Thompson Amsterdam, won a Gold Pencil for “Blink Test” on behalf of Jimmy Nelson Foundation in Design Craft - Photography. The agency also won two Silver Pencils in Moving Image Craft for the work, one in Use of Music - Original Music and the other in Innovation.
TBWA\India received a Gold Pencil for “Blink To Speak” on behalf of NeuroGen Brain & Spine Institute, Asha Ek Hope Foundation in Health, Wellness & Pharma, Products. The work also won a Silver Pencil in Health, Wellness & Pharma, Innovation.
The other Pencil winner on the night from India was Cheil Worldwide India Gurugram, who won a Silver for Sense International India “The Good Vibes Project” in Design, Innovation.
Top One Show 2019 global winners
The top Gold Pencil winner on this first night of The One Show 2019 was adam&eveDDB London with Campaign Against Living Miserably (CALM) London and This Morning ITV London with eight, all for “Project 84” for CALM.
Droga5 New York picked up seven Gold Pencils, including four for The New York Times “The Truth Is Worth It” in Moving Image Craft (one of them with Furlined Santa Monica), two for Tourism Australia “Dundee: The Son of a Legend Returns Home” (one each in Branded Entertainment and Public Relations) and one with Wieden+Kennedy New York and Bud Light New York for HBO “Game of Thrones x Bud Light - Joust” in Branded Entertainment.
McCann New York also received seven Golds, including three for March for Our Lives “Price On Our Lives” (all in Public Relations), three for MGM Resorts International “Universal Love Songs” (two in Branded Entertainment and one in Radio & Audio) and one for State Street Global Advisors “Fearless Girl” in Creative Effectiveness.
Best of Discipline winners for the first night of The One Show 2019 were:
Branded Entertainment: DDB Chicago “Broadway the Rainbow” for Mars Wrigley Confectionery
Creative Effectiveness: Wieden+Kennedy Portland “Dream Crazy” for Nike
Design: The New York Public Library New York with Mother New York “Insta Novels” for The New York Public Library
Health Wellness & Pharma: AMVBBDO London “Viva La Vulva” for Essity
Intellectual Property: FCB Inferno London “Story Sign” for Huawei
Moving Image Craft: Sra Rushmore SA Madrid with Blur Films Madrid “Hope” for International Committee of the Red Cross
Public Relations: Leo Burnett Chicago “Legal-ade” for Kraft Heinz Country Time Lemonade
Radio & Audio: BWM Dentsu Sydney “Project Revoice” for The ALS Association
The One Show special awards
The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to BETC Paris for “Save Our Species” on behalf of Lacoste.
“Dream Crazy” for Nike by Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland won the Gold One Show Cultural Driver Award, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.
The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For this first night of The One Show 2019, there were 85 Gold, 92 Silver and 99 Bronze Pencils awarded for work from 23 countries. A total of 19,445 pieces were entered this year from 73 countries.