The mandate includes digital marketing, creative communication, influencer & content marketing
#ARM Worldwide, an independent consulting company, specialized in digital marketing and communications has recently been awarded the Digital duties for Revolt Intellicorp Pvt. Ltd., the new electric motorcycle venture announced by Rahul Sharma. The mandate was won following a multi-partner pitch in February 2019 and will be operated from the headquarters of #ARM in Gurgaon. Under the mandate, #ARM Worldwide, will be responsible for carving the product communication, digital marketing (paid, owned & earned media), technology management and influencer & content marketing. Headquartered in Gurgaon, Revolt Motors is an electric mobility start-up that manufactures AI-enabled and ARAI-certified electric two-wheelers in India. Its first Electric Motorcycle is slated to launch in July 2019.
Shubhodip Pal, Chief Marketing and Business Development Officer said, “While shortlisting our agency partners, we wanted to work with like-minded people who share our vision of making this electric dream for India a reality. We are happy to have #ARM Worldwide as part of the mix; they are a young group with fresh ideas and that is crucial for a new start-up and brand like ours. It is great to have #ARM on board as we roll out to bring India’s First AI enabled Motorcycle to our consumers in July 2019.”
Commenting on the win, Mr. Ritesh Singh, Co-Founder and Managing Director, #ARM Worldwide, said, “We are thrilled to be the partner of growth for Revolt Intellicorp. The automobile category is going through a transformation globally and Revolt Intellicorp will be leading this in India. The day I rode the electric motorcycle, I was sold; I knew that this is a Unicorn in the making. We had/have no category case studies to take inspiration from, no set industry benchmarks as electric automobile business is new, which was good in one way. It pushed us further and our way of looking at the brand journey for success came out to the accepted winning formula for team Revolt. We are ready to write another mega success story and this time, we are going to break all our records for the brand, both in terms of business & brand.”
#ARM Worldwide has its operations in Bangalore, Mumbai, Pune and Singapore. Since its inception, the company has kept its focus global and catered to several foreign markets along with India. #ARM Worldwide has worked with an exhaustive list of national and international brands including start-ups, BFSI, technology giants and leaders in education space among others.
At present, the company works on a wide spectrum of clients from the likes of Bajaj Finserv, Pearl Academy, Sodexo India, Zee Learn, HARMAN Connected Services, Ashiana Housing, Pearson India, Nearbuy and many more.